E89: Intentional Innovation with Erik Fowler of San Diego Brewers Guild
In this episode of The True Craft Podcast we welcome Erik Fowler, Executive Director of the San Diego Brewers Guild. Join us for a jam-packed discussion on the financial landscape of craft breweries in 2024. Highlights include: 1. Erik shares his philosophy of "Beer is the what, not the why" in today's craft market, emphasizing that while breweries start with a passion for brewing, this can't be their sole driving force anymore 2. Practical insights on managing excess capacity 3. The benefits of focusing your styles in distribution and how this can impact your sales reps, distributor relations, and overall business health Erik underscores the importance of having a clear intention behind what you sell, why you sell it, and how you sell it. This, combined with the passion that originally inspired brewers to even open their doors, is the key to thriving in the next chapter of the craft beer industry. This episode is packed with valuable insights you won't want to miss!
The True Craft Podcast · Erik Fowler, Chris Farmand
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Show Notes
In this episode of The True Craft Podcast we welcome Erik Fowler, Executive Director of the San Diego Brewers Guild. Join us for a jam-packed discussion on the financial landscape of craft breweries in 2024.
Highlights include:
- Erik shares his philosophy of "Beer is the what, not the why" in today's craft market, emphasizing that while breweries start with a passion for brewing, this can't be their sole driving force anymore
- Practical insights on managing excess capacity
- The benefits of focusing your styles in distribution and how this can impact your sales reps, distributor relations, and overall business health
Erik underscores the importance of having a clear intention behind what you sell, why you sell it, and how you sell it. This, combined with the passion that originally inspired brewers to even open their doors, is the key to thriving in the next chapter of the craft beer industry. This episode is packed with valuable insights you won't want to miss!
Links
San Diego Brewers Guild
San Diego Craft Beer Conference
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