E84: Lessons in Self-Distro with Phillip McLamb of Resident Culture
In this episode, we sit down with Phillip McLamb, COO and Co-Founder of Resident Culture Brewing, to chat about what it takes to self-distribute in 2024. From day one, Resident Culture was self-distributing. However, it’s taken years of trial and error for Phillip and his team to dial in this aspect of their business, projecting $3 million in revenue from self-distribution alone this year. A few topics we explore: 1. The pros and cons of leasing vs. purchasing a fleet of vehicles. 2. The value of maintaining control over your brand's distribution rights. 3. When it’s time for you (the owner) to step in as a sales rep because—as Chris says—”...there's no one better than the founder to sell the brand and its story.” If you are already self-distributing or you're on the fence about taking the leap, you won’t want to miss the valuable insight from Phillip in this episode.
The True Craft Podcast · Phillip McLamb, Katy Noel, Chris Farmand
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Show Notes
In this episode, we sit down with Phillip McLamb, COO and Co-Founder of Resident Culture Brewing, to chat about what it takes to self-distribute in 2024.
From day one, Resident Culture was self-distributing. However, it’s taken years of trial and error for Phillip and his team to dial in this aspect of their business, projecting $3 million in revenue from self-distribution alone this year.
A few topics we explore:
- The pros and cons of leasing vs. purchasing a fleet of vehicles.
- The value of maintaining control over your brand's distribution rights.
- When it’s time for you (the owner) to step in as a sales rep because—as Chris says—”...there's no one better than the founder to sell the brand and its story.”
If you are already self-distributing or you're on the fence about taking the leap, you won’t want to miss the valuable insight from Phillip in this episode.
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