E105: Recurring Revenue with Ross Stensrud of TapWyse
In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach. We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs. Some highlights include: * The difference between loyalty and membership programs * How monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenue * Why expiring rewards encourage repeat visits without increasing costs If you’re considering a membership program or looking to improve your existing one, this episode is for you.
The True Craft Podcast · Ross Stensrud, Chris Farmand
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Show Notes
In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach.
We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs.
Some highlights include:
- The difference between loyalty and membership programs
- How monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenue
- Why expiring rewards encourage repeat visits without increasing costs
If you’re considering a membership program or looking to improve your existing one, this episode is for you.
Links
TapWyse - Website