E92: Brewery Success in the Modern Market with Mike Walters of Cocoon Brewing
In this episode of The True Craft Podcast, we’re hanging out with Mike Walters, Co-Founder of Cocoon Brewing out of De Pere, WI. In 2023, at a time when craft beer was anything but predictable, Cocoon Brewing boldly opened their 7,000 sq ft space—proving that when the going gets tough, the tough get brewing. Highlights include: 1. How to dish out a killer food program from a cozy 400 sq ft kitchen (yes, size matters... but not in the way you think). 2. Juggling the "trifecta" of private events, brewery-hosted bashes, and weekly programming like a pro. 3. How diversifying with draft, to-go beer, and merch sales keeps the cash flowing and customers coming back. Opening a brewery takes a village, but doing it in 2023? That requires a whole city of support. Mike spills all the tea (or beer) on Cocoon Brewing's wild ride, packed with insights you won’t want to miss!
The True Craft Podcast · Mike Walters, Chris Farmand
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Show Notes
In this episode of The True Craft Podcast, we’re hanging out with Mike Walters, Co-Founder of Cocoon Brewing out of De Pere, WI. In 2023, at a time when craft beer was anything but predictable, Cocoon Brewing boldly opened their 7,000 sq ft space—proving that when the going gets tough, the tough get brewing.
Highlights include:
- How to dish out a killer food program from a cozy 400 sq ft kitchen (yes, size matters... but not in the way you think).
- Juggling the "trifecta" of private events, brewery-hosted bashes, and weekly programming like a pro.
- How diversifying with draft, to-go beer, and merch sales keeps the cash flowing and customers coming back.
Opening a brewery takes a village, but doing it in 2023? That requires a whole city of support. Mike spills all the tea (or beer) on Cocoon Brewing's wild ride, packed with insights you won’t want to miss!