E86: Every Beer Has a Story with Chris Cesnek & Brandon Monroe of Paperback Brewing
In this episode, we chat with Chris Cesnek and Brandon Monroe, the creative co-founders of Paperback Brewing Company. Their brewery’s edgy, 80s and 90s pop culture-inspired design has captivated Los Angeles locals, creating a truly memorable brand experience. A few topics we cover in this episode: 1. How storytelling shapes a brewery’s brand identity. 2. Strategies to tackle “release fatigue” for a consistent and sustainable marketing plan. 3. Tips on refreshing or rebranding your brewery. With backgrounds in advertising, Chris and Brandon share a wealth of branding insights. Whether you're looking to reinvent your brand or stand out in a crowded market, this episode is packed with valuable advice. Don’t miss it!
The True Craft Podcast · Chris Farmand, Chris Cesnek, Katy Noel, Brandon Monroe
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Show Notes
In this episode, we chat with Chris Cesnek and Brandon Monroe, the creative co-founders of Paperback Brewing Company. Their brewery’s edgy, 80s and 90s pop culture-inspired design has captivated Los Angeles locals, creating a truly memorable brand experience.
A few topics we cover in this episode:
- How storytelling shapes a brewery’s brand identity.
- Strategies to tackle “release fatigue” for a consistent and sustainable marketing plan.
- Tips on refreshing or rebranding your brewery.
With backgrounds in advertising, Chris and Brandon share a wealth of branding insights. Whether you're looking to reinvent your brand or stand out in a crowded market, this episode is packed with valuable advice. Don’t miss it!
Links:
Paperback Brewing Company - Website
Paperback Brewing Company - Instagram
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