The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you've been feeling stuck when it comes to your content or it's not converting the way you want it to, you could be making the mistake I also made early on. We can be the authority and educate our followers and potential clients all day but if we don't speak to their precise pain points and solve those problems, we'll be posting and praying our whole career. Listen in as I explain how problem syntax messaging works, give you an example of one of our Success Coaches and how she's been crushing it lately, and give you 20 hooks you can start using today! Time Stamps: (0:26) 20 Content Angles That Will Grow Your Business (0:51) When I First Got Started (1:36) Problem Syntax Messaging (2:36) Our Success Coach Lacey and Her Content (4:08) Zoomed Out Perspective On Your Content (6:00) Working Mom Ideal Client Example (7:06) The 20 Hooks ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today! Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between. He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more! Time Stamps: (2:18) Gym Launch Success (2:45) Cale's Story (5:21) Ignorant Tax (9:31) Obesity Rates Increasing (11:20) How Marketing And Sales Improves Your Product (14:40) Never Assume In Relationships (16:15) Building A Personal Brand (19:35) Cale's Organic Content Playbook (23:35) Questioning Your Beliefs (26:05) Top 3 Lessons From Alex and Leila (29:30) The Reality of Constant Difficulty (33:15) 5 Core Areas of Business (37:06) Knowing When It's Time For Paid Traffic ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you aren't aware, there's a new "get rich quick" scheme going around that really pisses me off as an entrepreneur and coach to entrepreneurs. An MRR (not monthly recurring revenue which is a GREAT thing) stands for Master Resell Rights. It's basically selling something that was already created by someone else and promising something that's not true. Listen in as I explain why this pisses me off and why building your own service based offer is a much better option. Time Stamps: (0:59) Monthly Recurring Revenue (1:29) What Master Resell Rights Is (1:57) Who Sees Success With This Offer (3:27) Why This Bugs Me (3:41) The Next Wave of MLM's (4:20) Sell Your Thing (5:16) Previous Helpful Episodes ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

This might be my favorite objection to help coaches with and if you've been unable to close calls for this reason or you are getting ghosted after a call, this is one to save and come back to multiple times. In this episode, I am on a call with a Legacy sales team student going over how to handle the "let me talk to my husband" objection but this strategy works with any intimate partner and it's a win-win-win for everyone involved. Time Stamps: (1:12) Coming Back to This Episode As a Reference (2:26) Rescheduling The Call (5:20) Permission vs Support and 12 Months From Now (7:45) The Art of the Deposit ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In 2018, Erin got a random DM on IG, asking if we'd be interested in interviewing for a reality TV series... Why the hell not right? After six months of interviews, we found ourselves on a flight to Georgia to film "The Battle of The Fittest Couples" Watching Dylan and Lauren Bair compete on their own TV show (Couple to Throuple on Peacock if you haven't checked it out) reminded me of our moment and wanted to share our experience on this episode. Didn't go how we expected but got a great story from it. Time Stamps: (0:52) Dylan and Lauren's Reality Show on Peacock (3:22) Exposure and The Money (3:47) What Actually Happened (4:59) Learning Erin Can't Swim (5:25) Upcoming Lead Generation Challenge (7:04) We Love to Compete (9:08) Funny Side Story ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you need an influx of cash into your business and you've been showing up on social media consistently, today's episode is ABSOLUTELY for you! I'm going to go over what we teach our client's inside of IFCA and give you 3 strategies on social media to get people's attention and have them engage with you. I have a bonus homework assignment at the end you won't want to miss either! Time Stamps: (0:32) Cash Fast In Your Business (1:05) Overview of Strategies (1:42) The 5 Guys Ask Post Strategy (3:31) Feature and Benefit Addition (4:13) Blunt Post Training (4:47) Free Assessment Call (6:39) Bike Shed Method (8:29) Making The Sale (11:25) Bonus Homework Assignment ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you feel like you're struggling and you're having a bad week, month, or even year, I am here to tell you that you're not alone. I've done my best to share my up's and down's in life and business and I've been going through it recently. What I've is that the more I focus on the process and my personal growth, the less suffering I tend to have. Listen in as I explain how more entrepreneurs can overcome depressive episodes and why it's so prevalent. Time Stamps: (1:28) Overcoming Depression and Why Entrepreneurs Suffer With It (1:48) My Bodybuilding Days (3:06) Meeting Erin and Building The Business (4:44) "I'm Only Happy When I Get What I Want" (5:21) IFCA Client Example (7:43) Personal Growth Is The Fulfillment ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Have you been wanted to raise your prices but haven't pulled the trigger yet? Having doubts about whether you feel worth that much or if your program is that valuable? We've been there too and in today's episode, I want to give you 5 ethical reasons to raise your prices starting TODAY and why it will be impactful to both your business and your client's success in your program. Time Stamps: (0:38) 5 Reasons To Raise Your Prices (1:44) All The "What If" Questions (2:35) How to Progressively Increase Your Price (4:00) 2022 to 2023 Business Year (5:40) The 5 Reasons To Raise Your Prices (6:31) Price vs Value (10:44) Abundance (11:42) Rich vs Poor Markets (16:27) Other Episodes On This Topic ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Before IFCA, I started my own fitness coaching business back in 2013 and coached over 3000 individuals (and at points 200 at one time). It was a lot but I didn't know any better at the time and I learned a lot in the process so on today's episode, I want to share my 5 biggest lessons that I believe will benefit you most in your business from a coaching and mindset perspective. Time Stamps: (1:05) My Fitness Business Before IFCA (1:58) Doubled Down on Client Intimacy (2:29) #1: Be Okay With Client's Being Mad At You (4:26) #2: You Will Surround Yourself With The Problem You're Solving (5:57) #3: Get Used To Repeating Yourself (8:34) #4: Sometimes Money Won't Be Enough to Motivate Someone (11:17) #5: You Are Solving an Insanely Valuable Problem (12:08) Success Coach Mo Example ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means higher value, why niching down is dumb in today's market, what a good offer isn't, and more! Time Stamps: (0:58) Recording Our Last Series (1:50) The Value Paradox (2:50) Higher Price Means Higher Value (4:08) Why Niching Down is Dumb Now (5:26) The Offer Equation (7:28) What A Good Offer Isn't (8:38) Your Great Offer Checklist (10:28) Gut Health Example ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Calling all Physical Therapists and Health Professionals: one of our IFCA students Josh is crushing it so far and we wanted to bring him on the podcast to talk about his experience and success! Dr. Josh Elzey is the CEO and Founder of ROI Fitness Academy and he too initially had some fears and skepticism around investing in himself. Listen in as we talk about those fears, how Josh found his North Star and why in this industry, why he made subsequent investing into IFCA including Legacy, and more! Time Stamps: (0:56) Josh's Journey (2:24) Initial Fears Around IFCA and The First Investment (5:32) Putting Skin In The Game (10:14) Jumping Off The Conventional Path (11:03) Revenue Before and After IFCA (13:39) Comparison and Mentorship (18:50) North Star and Josh's Why (25:08) The Second and Third Investment (28:48) The State of the Healthcare Industry (32:33) Taking Physical Therapy Online (39:06) So Many People to Help (39:36) 1-1 Mentorship Aspect (43:07) Final Words and Where to Find Josh ---------- Follow Josh on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more! Time Stamps: (0:44) Previous Episode on The Value Equation (1:47) Making You More Valuable (2:05) Your Intrinsic Worth (2:57) Defining the Equation (4:37) Who Do I Need to Become? (5:52) My Story and Childhood (9:32) Persuasion Power (10:38) Impact Skills (11:47) Two Ways to Scale Your Business (14:42) Shifting Coaching to Business Skills (19:52) Action, Action, Action (21:57) How We Can Help ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business. Time Stamps: (1:11) Why Alex Hormozi Is Wrong (1:35) Quick Example of F*ck You Money (3:30) Our Wealth Accumulation and Why You Need Money (4:35) Alex Hormozi's Value Equation (5:54) Here's The Problem (8:53) The Intrisic Worth Formula (11:09) Impact Skills (12:18) Next Episode ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Continuing our 5 biggest roadblocks health and fit pros face when building. a business, we'll cover the last 3 in this Part 2. Definitely check out Part 1 if you haven't already and expect to learn more about backend offers, lead generation and paying for leads, starting ads before you feel ready, and more! Time Stamps: (1:12) Backend Sales and Capping Out With Only Front End (5:57) The Ethical Aspect of Backend Offers (7:15) Lead Generation and Paying For Leads (11:47) Starting Ads Before You Feel You're Ready (12:42) Scaling and Hiring (33:17) What's New Inside of IFCA in 2024 (37:30) Partnership with Trainerize ---------- Follow Cory on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Feel like you're running up against a wall but not sure exactly what it is? Are you a beginner coach struggling with whether you have what it takes to do this? These feeling are completely normal and every coach goes through them and today's episode will help you identity these roadblocks and create steps to move past them. We're joined by IFCA's head of product Cory Carpenter as he's back in the studio to discuss the 5 biggest roadblocks and what he sees working with coaches every single day. We'll highlight the first 2 in this episode and finish up next episode with the last 3. Time Stamps: (0:35) Cory's Start in Business and Joining IFCA (3:36) IFCA Student Examples (6:55) Two of the Biggest Roadblocks Coaches Have in the Beginning (13:36) Generating Leads (17:52) Coaching on Limiting Beliefs (20:00) Crashing a Wedding and Cold Outreach (20:12) Cory's Personal Strategies ---------- Follow Cory on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

During our Transform2gether days that later became T4E Systems, we made 5 critical shifts that took us from 10k months to 100k months and if you are looking to do the same in 2024, don't miss this episode. We'll talk about why you need to remove yourself from coaching and step into the CEO role, the importance of lead magnets and your email list, eliminating unnecessary tasks, and more! Time Stamps: (0:54) May of 2018 (1:21) Backstory to Erin's Business (2:41) Transform2gether (2:54) Removing The CEO From Coaching Clients (3:36) Lead Magnet and Email List (4:37) Investing in Mentorship (5:56) Eliminating Unnecessary Tasks (6:36) Focusing on Who vs What (7:41) Our $200 Giveaway ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Want your content to convert followers into clients lightning fast? On today's episode, I'll breakdown what has helped thousands of IFCA clients along with our social media pages, what converts the best, types of posts, why you should be posting everyday if you're a beginner, and more! Time Stamps: (0:06) Posting Content to Gain Clients (1:15) Taking More Followers Into Clients (1:58) After a Year, 3-5 a Week (2:15) 3 Types of Posts (3:30) Creating Content Around Problems of Your Ideal Clients (5:38) Indirect Offer (7:02) Indirect Offer Example (9:24) Direct Offer (10:20) Direct Offer Example (11:41) Conversation Starter Posts (13:41) Our Goal With Our Podcast ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Another year has passed and a lot of lessons learned in 2023. For our 500th episode, we wanted to come together to discuss our biggest f*ck up's and wins over the last year, talk about our investment property in Georgia, parenting and constant changes, a parenting productivity hack Jordan uses to stay hydrated, and more! Time Stamps: (1:17) From Failures to Lessons and Opportunities (3:15) First The Wins (5:55) Cherrypicking Jealousy (7:10) Too Much on Doordash (8:25) 2023 Investments (10:27) Georgia Airbnb Vacation Home (11:41) Waiting Too Long to Delegate (16:42) Parenting and Constant Changes (17:22) Parenting Hack #peeinbottles (19:57) Live Event (23:45) Not Getting Pregnant (27:57) Boobie Milk ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Do you know the true power of your subconscious? Have you ever been interested in learning more about NLP? Today's guest has an incredible story we are excited to share with you! Amanda Bybel is a mindset expansion expert that helps coaches stand out online, amplify their impact, and make bank as a credentialed coach. We discuss Amanda's story, how to be a great mom and entrepreneur, and end with a really cool EFT tapping exercise! Time Stamps: (1:37) Mom Identity (6:51) The Inner Beauty Bybel (8:21) Amanda Hiring Her First Coach (10:51) First Starting in NLP (14:03) The Power of The Subconscious (18:34) EFT Tapping (20:29) Cold Plunges (23:06) Being an Entrepreneur (31:16) Being a Great Mom and Entrepreneur (34:09) Knowing Your Value (37:54) Tapping Exercise (46:11) Where to Find Amanda ---------- Follow Amanda on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our 2 part series on running ads, I want to share what you should be tracking so you know if your ads are "working" or not. You'll probably have to listen to this one a couple times but what get measured gets managed and this could be the key to your business growth in 2024. Time Stamps: (0:37) Part 1 Recap (5:13) Spend Percentage (6:17) What Ad Metrics to Track (8:45) Return on Ad Spend (10:41) Put Yourself In Your Customers Shoes ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been on the fence about running ads and want to know when it's viable to start, today's episode (and the next one) is for you! I talk about why most business coaches don't talk about ads, what you should have solidified in your business prior to running ads, and why investing in attention is so effective. Time Stamps: (0:26) When to Start Running Paid Ads (1:27) Hope You Enjoyed Your Christmas (5:31) What Most Business Coaches Are Saying (6:42) Developing Your OSS (7:47) Validating Your Core Offer (9:33) Quality Backend Offer (10:46) Strong Email and SMS System (12:34) Your Blended Cost of Acquisition (12:51) Funnels We're Using (14:27) Investing in Attention and Mentorship ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Feel like you're constantly hitting a ceiling? When good things happen in your life, do you go do something stupid for no reason? You're not alone as this is very common but solvable (kinda). I want to share with you 3 ways I've been working on this and while I don't think I'll ever truly solve it, they have helped a lot and hopefully they help you too. Time Stamps: (0:46) Keep Fucking Yourself Over? (2:26) Thermostat Analogy (4:16) Fear of Success or Loss (5:20) How to Work On This (6:44) Last Night's Masterclass (8:38) Search Lead Gen Challenge ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Statistically, student or client failure is unfortunately inevitable the bigger you grow but there are things both from a mindset perspective and an operational perspective to minimize its effect on your business. I want to cover some of our biggest mistakes, why you should track everything for refund disputes, be aware of your emotional composure during these times, and more! Time Stamps: (0:42) What To Do When Clients Don't Have Success (2:20) Our Self-Paced Course (5:30) Advice from Alex Hormozi (7:48) Track Everything (9:30) Your Emotional Composure (11:55) Referral Rate and Collection Rate (14:13) Compare Mentorship vs College (16:05) Giving Yourself Praise ---------- Join Us December 19th For Our "New-Client Rush" 90-Min Workshop Challenge! ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Over the past weekend, we had our IFCA event in Scottsdale and one of our amazing speakers was Brock Johnson (you've probably seen him on Instagram). We learned so much from Brock that we wanted to share some of his top tips and strategies with you to grow your Instagram and grow your engagement in 2024 and beyond. Time Stamps: (0:50) Our Event This Past Weekend (1:48) Picking a Niche (1:59) Optimizing Your Profile (4:10) SEO and Keywordtool.io (4:40) 4 Keys to Growth (8:30) Repurposing Your Best Content (9:34) Clear CTA's (11:43) Upcoming Masterclass ---------- Join Us December 19th For Our "New-Client Rush" 90-Min Workshop Challenge! ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Even the darkest of times can lead to superpowers later in life and our guest today is a living example of that. Returning for his 4th time, Brad Jensen, Owner of Key Nutrition and The Next Level Experience, joined our IFCA community as a guest speaker and we wanted to include the interview portion on the podcast today. If you haven't heard Brad's full story, definitely check out Episode 40 below in the show notes. Expect to learn what optimism really is, what Brad would do differently if he started over again (hint it has to do with mentorship and hiring help earlier), how to throw shade in an intelligent way, and more! Time Stamps: (1:35) What To Expect on Today's Episode (4:05) When Jordan and Brad Met (4:22) Brad's Story and The Depths of Addiction (9:05) The Truth of "Glass Half Full" Mentality (10:16) Addict to Entrepreneur (15:20) Starting Over and Scaling Again (19:40) Brad's Personal Development Routines (23:20) Keys to Social Media and Throwing Shade (30:35) What Drives Brad Crazy ---------- Follow Brad on Instagram Episode 135 - Evolving Your Content to Match your Personality and Message | with Brad Jensen Episode 85 - Delegation From a 7-Figure Fitness Entrepreneur | with Brad Jensen Episode 40 - From Heroine to Hero and the Keys to Triumph with Brad Jensen ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

One of my favorite topics to talk about is conversions and I have noticed a pattern of two costly sales mistakes while reviewing sales calls that I want to talk about today. Setting the intent for the call and not asking enough chunking down questions could be costly you sales. I'll explain in depth what these mistakes consist of, how to avoid them, and why you shouldn't let your potential prospects off the hook when describing their ideal situation. Time Stamps: (0:26) My Favorite Topic: Conversions (2:05) Mistake #1: Setting the Intent of the Call (2:40) Suggested Language/Framing (5:31) Mistake #2: Not Enough Chunking Down Questions (9:41) Don't Let Them Off the Hook (11:49) Recapping ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Do you have a lead generation problem or a lead nurture problem? Many students within IFCA or DM's we receive ask this question and struggle with this topic. If you are as well, this 3 minute episode will give you clarity on lead generation, lead nurture, and where the constraint is in your business. ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our 3 Phases to 7 Figures series, this is where it all comes together and where scaling truly happens. I'll explain the major constraints around this phase of business, explain more advanced marketing tactics including paid advertising and SMS marketing, KPI's for setters, and more! Time Stamps: (0:40) The Scaling Phase (0:58) Previous 2 Episodes (2:30) The 4 Constraints (2:53) Lack of Volume (6:01) KPI's For Setters (7:33) Ads and The Paid Strategy (10:22) IFCA Statistics (12:38) SMS Statistics (17:06) Recapping (18:30) IFCA Client Examples ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In Part 2 of our 3 Part series, we're going to cover how to get to consistent 10-20k months in your business, what is in your way of achieving that, and solutions for this phase specifically. Once you reach this phase, understanding the entire prospect to client timeline is imperative and having each piece dialed in is a non-negotiable. This is also the phase where your time becomes a factor which we'll talk about as well. Time Stamps: (1:07) Going Back to Part 1 (1:15) The Getting It Phase (3:35) Problems and Solutions In This Phase (4:34) The Theory of Constraints (7:07) Getting Clients (8:20) 4 Ways to Get Clients (13:05) Chasing Revenue (15:25) IFCA Client Examples (17:23) Wearing All The Hats (18:49) Hires in This Phase (22:22) What to Expect in The Next Part ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're wanting to start, build, or scale your online coaching business in 2024 and beyond, this is where we believe you should start. In Part 1 of a 3 part series, I want to take you through the essentials of going from 0 to 5k consistent months, what you need to focus on, and give you some examples of students in our Impact Fitness Coaching Academy. Parts 2 and 3 will cover building and scaling but if you're just starting out, this is a can't miss foundational episode. Time Stamps: (0:44) The Roadmap to 7 Figures (0:54) The Chart and Different Phases (2:02) The Starter Phase (3:00) Issues in Starter Phase (7:00) The Dumb Tax (8:22) Examples in Our Academy (9:52) Next Episode Teaser ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You might notice a different voice on the mic today and you'd be correct! Travis Dalrymple, Director of Client Success here at IFCA, interviews one of our badass students Kacey Mallon. Kacey started in-person training, switched to online but had trouble with lead generation, her offer, and other essential components to her business. Now, she's got a team of 3 making over 25k a month and charging what she's worth! Listen in as we discuss her journey! Time Stamps: (0:55) Kacey's Start with IFCA and In-Person Days (4:10) A Year of Growth (8:50) The Tipping Point (10:18) Spending vs Investing Money (15:25) Biggest Business Hurdles (17:50) Cultivating Sales Skills (18:15) Package Price Then vs Now (21:23) Current vs Previous Problems and Opportunities (26:20) The Magic of a VA (26:50) Advice to Those Looking to Take the Leap ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Your time is valuable regardless but as a CEO, your working hours are precious and should be allocated to the best of your ability. I want to share with you the 4 things you should spend all of your time on as a CEO, define what a CEO actually is in a business, why firefighting is nonstop, and more! Time Stamps: (0:32) The 4 Things To Spend Your Time On As a CEO (1:45) The Chief Accountability or Reminder Officer (5:11) Retaining Key Talent (8:12) KPI's and The Meaning of The Role (9:47) Thoughts on Pay (11:02) IFCA Appreciation Example (13:56) Firefighting (15:47) The Company's Top Goal ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

As the title suggests, Ethan's story is wild and he has lived many lives and iterations including now being a Success Coach for IFCA. He too was in your position when it came to mentorship. Skeptical and not sure who's legit or not. We cover all of his mentorship experience, story, and more in this episode! Time Stamps: (2:03) The Savage Gentleman (3:53) Ethan's Punk Rocker Story (8:10) In-Person Training Days (9:44) Skepticism Around Online Coaching (11:40) Learning Through Leading (12:37) Breaking Things Down Simply (13:31) Approaching Content (15:30) Apprehension on Opinions (17:24) What Ethan Gets Pissed About (23:00) Having Conversations (26:50) Ethan's Personal Investments (28:42) Advice and The IFCA Difference (30:57) Choosing The Right Mentor (34:30) Where to Find Ethan (36:35) Trust vs Respect ---------- Follow Ethan on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you listened to last episode, you know I talked about what I believe is the number 1 thing to work on to become a millionaire CEO and that is your character. You might have left scratching your head or eagerly anticipated this episode, wondering "how do I do that?" We will break that all down in this episode! I want to share with you John Wooden's Pyramid of Success, explain why this is the key to building your character, and breaking down each piece of the pyramid with context to business. Time Stamps: (1:52) John Wooden's Pyramid of Success (3:14) #1: Industriousness (4:04) #2: Enthusiasm (5:13) #3: Friendship (5:39) #4: Cooperation (6:26) #5: Loyalty (7:44) #6: Self-Control (8:35) #7: Alertness (9:37) #8: Initiative (10:26) #9: Intentness (11:54) #10: Condition (13:14) #11: Skill (14:17) #12: Team Spirit (15:29) #13: Poise (16:24) #14: Confidence (17:39) #15: Competitive Greatness (19:29) #16: Faith (20:29) #17: Patience ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I (Erin) recently shared a presentation at our Legacy retreat all around what it actually takes to be a 7 figure CEO and wanted to share the highlights and biggest takeaways with you! I'll be honest though, you may not like the answer. If you're willing to face the reality and do what's necessary though, allow this 2 part series to be your starting guide. Time Stamps: (1:26) What A CEO Actually Does (3:16) Traits vs To Do's (5:33) What Needs to Improve Is Your Character (7:13) What To Expect In The Next Episode ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

While generating 27 million dollars since 2017, I've been able to stay pretty jacked in that time and it wasn't by accident. I take my health and my body seriously as one we are in the fitness and health space but more importantly if we don't have our health, we have nothing. I want to share my entire fitness protocol including training, nutrition, recovery and biohacking, supplementation and previous steroid use, and end with some of my secret weapons you won't want to miss. Time Stamps: (1:17) Why I'm Sharing All This (3:53) Money We've Generated and Invested (5:12) Build a Home Gym (5:35) Breakdown of Our Gym (6:50) Biohacking (8:35) What Investing In Your Health Really Looks Like (10:45) Total Hour Breakdown (11:35) Supplement Breakdown (16:13) Alcohol (16:51) Training Style Right Now (18:35) My Secret Weapons ---------- Check Out Morphogen Nutrition and Use Code: STELLA for 10% Off ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you are a healthcare provider that's been on the fence about taking your practice online in some fashion, we hope today's episode pushes you over the edge. IFCA Legacy student Jessica London joins us as a Doctor of Physical Therapy who took the leap and took her practice online and 6x'ed her business. We talk about the healthcare industry, what her previous in-person offer looked like, the limiting beliefs in healthcare, and more! Time Stamps: (1:10) What Jessica Specializes In (2:55) Before and After IFCA (4:38) Previous Offer (8:20) Going From Being Excited About 7k a Month to Believing in 70k a Month (11:15) Limiting Beliefs in Healthcare (14:37) Timeline Expectation (16:35) Guiding Through the Customer Journey (18:55) Black Friday Masterclass October 26th (23:19) Being The Trusted Mentor (23:53) Where Jessica Heard About IFCA (31:20) Support From Family (37:17) Where To Find Jessica ---------- Follow Jessica on Instagram ---------- Save Your Seat For Our Free Secrets of Launching 5-Figure Black Friday Campaigns Happening Thursday October 26th at 6pm EST ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you dread this objection and you're ready to handle it with confidence on sales calls, this is a "must listen" episode and you might want to save it and come back to it. I want to share with you how to overcome the "I need to check with my spouse" objection and how to reframe permission vs support in your potential client's mind. We also have a Black Friday training coming soon you won't want to miss! Time Stamps: (1:10) Why It's Important To Overcome This Objection (3:10) "What Would They Say?" (6:00) Support Over Permission (6:40) What To Say to Ask for Support (8:00) Black Friday Masterclass October 26th (12:20) Getting to The Root of Fear ---------- Save Your Seat For Our Free Secrets of Launching 5-Figure Black Friday Campaigns Happening Thursday October 26th at 6pm EST ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After recently getting our Facebook Ads account hacked, normally I would be worried (and pissed) AF and part of me is but we've dealt with enough bullshit in entrepreneurship, I know it will pass and there's very little gained from worrying. If you have been feeling stuck in anxiety or worry around business, this will be the episode you need to get unstuck and give you a new perspective. Time Stamps: (0:25) The Power of Our Brains and Thoughts (1:07) Our Ad Account Was Hacked (3:00) A Parable To Share With You (5:30) Precrastination vs Procrastination (6:13) Shoe Dog by Phil Knight ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If your content isn't converting into clients the way you are wanting it to, I might have the answer for you. In today's episode, I want to discuss 3 reasons why your content isn't growing your account or leading to clients. Don't come after me for the last reason because we all start out (or are still there) and it takes reps! Time Stamps: (0:14) 3 Reasons Your Content Isn't Converting (2:41) 3 Steps to 10k a Month (6:56) #1: You're More Afraid of Being Judged and Overworked Than Being Broke (8:37) Your 5 "I Fucking Hate" Topics (9:44) #2: Marketing In Your Language Vs. Your Ideal Client's (11:44) #3: … You Just Suck (14:21) $100 Giveaway ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Finishing up our conversation with THE OG Clark Bartram, in Part 2, we discuss what Clark's day to day looks like, his leadership philosophy and how he approaches working with his team, how he found IFCA and the results he's seen since joining, and so much more! Time Stamps: (1:14) Clark's Day to Day (4:17) Leadership and Working With The Team (7:34) Business Relationships and Partnerships (11:40) Clark's Beliefs (15:09) The Mental Side and Staying Sharp (20:34) Finding IFCA (24:39) Clark on Writing (27:23) Creating Content (28:52) Lessons From Clark's Brother Passing Away (31:39) Where To Find Clark ---------- Follow Clark on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I have a very special guest in the studio who traveled from Canton, Ohio and couldn't be more honored to talk to a good friend and IFCA client Clark Bartram. Clark is About as OG as OG gets when it comes to the fitness industry entrepreneurs and if I listed all of his accolades, you'd be reading for 15 minutes instead of hitting play and listening to this man's wise words. In Part 1, we discuss his story and how being on the cover of 130 magazines started, how to be great at everything, how kids changed his life, and more! Be sure to tune in to Part 2 coming out Thursday! Time Stamps: (2:37) How 130 Magazine Covers Started (4:35) Always Being Stage Ready (6:30) Social Media Became the New Magazine Cover (10:50) Being a Fitness Professional and Looking the Part (15:53) Endorsements and Pivoting During COVID (25:18) Allocating Your Resources and Being Great at Everything (27:20) Arnold Tried to Bang My Mom (28:23) Having a Vision (30:37) How Kids Change Your Life ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're cancelling our event… well kinda… we are restructuring and pivoting our event in a couple months and how we are going to be approaching events in the future. As we've talked about on this podcast, our philosophy is People, Product, Profit in that order and we had them reversed when going about our event planning. We'll discuss every detail and why we decided to make this pivot. Time Stamps: (0:34) Why We Pivoted Our Event (1:25) Now IFCA Summit and Why (5:42) Last Year's Event Stress (8:18) Losing Intimacy with Live Events (9:09) Our First Event (13:28) Initial Speaker Lineup For Last Year (17:50) This December's Event Details (20:04) Everyone's VIP Now (21:04) Application Process ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our series on how to solve the "my business isn't growing" problem and probably the one you've been looking forward to most, Iet's discuss the topic of leads, warm outreach, paid ads. We'll define the difference between a lead and an engaged lead, how paid ads work in your strategy, finding your lead generation constraint, and much more! Time Stamps: (0:40) What We Covered in Parts 1 and 2 (1:34) What is a Lead? (2:22) An Engaged Lead (4:01) Warm Outreach (8:00) Paid Ads (8:40) Finding a Lead Generation Constraint (9:18) Example (10:25) Defining Daily Targets (13:20) Breaking Down Paid Ads (15:15) Typical Month Example (16:52) Community Funnel (18:48) Where is Your Constraint? ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Continuing our series on solving the "my business isn't growing" problem, in this short Part 2, I want to cover how to understand conversion metrics along with explaining what lead nurture really is. I'll end with explaining the 5 stages of market sophistication and tease Part 3! Time Stamps: (0:55) Going Back and Listening to Part 1 (1:12) What We'll Cover Today (1:40) What is Conversion? (2:54) Knowing If You Have a Conversion Issue (4:15) 5 Stages of Market Sophistication ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

While prepping for my presentation this past weekend at our Legacy Mastermind Event in Nashville, I wanted to do a bit of a dry run with my talk and also give you guys a lot of value in the process. What I want to cover in Part 1 of this series is answering the question "why is my business not growing" and discuss the theory around business constraints. Time Stamps: (0:27) My Legacy Presentation Last Weekend (1:19) What We'll Cover In This Episode (1:43) Starting with a Story (4:07) The Theory of Constraints (7:09) Quick Exercise For You (8:51) Fulfillment and Ascension ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you have ever heard us brag or talk about our client successes, Vanessa is usually at the top of the list. She has not only been with us for 3+ years but we've seen so much growth in her it's insane. She came to us kicking around the idea of starting a coaching company to now having a team of employees and coaches under her approaching 7+ figures this year. We finally have her on the podcast to talk about her journey, how to keep going despite setbacks, what's next for VGFN, and her advice to you if you're wanting to join IFCA or make coaching a full time endeavor. Time Stamps: (2:08) Vanessa's Company and Background (4:38) How 80% of Revenue Came From Existing Clients (8:26) The Customer Journey Map (12:53) Emulate Before You Innovate (15:03) How to Keep Going (18:21) Trading vs Solving Problems (27:46) Surprises in Business (29:38) Going Back to the Early Days (35:56) Vanessa's Dad's Influence (43:43) What's Next for VGFN (48:48) If You're On The Fence About IFCA (50:27) Where to Follow Vanessa ---------- Follow Vanessa on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today I'm going to give you my three FAVORITE 'get someone to respond' lines of all time. Many don't know the power of followups and the reality of how many points of contact it takes to close clients. Many give up after the 3rd or 4th contact when statistics show it can take 5-12. This is where effort and caring really pay off. Time Stamps: (0:31) Quick Followup Tactics (1:30) Why You Should Worry About Following Up (2:13) Making It About Caring and Effort (3:43) Example Followup (4:12) Chuck Norris GIF Followup ---------- Link to Episode 359 Referenced in This Episode ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates, definitely don't miss this one! Time Stamps: (0:44) What We'll Cover Today (2:14) Context on Me (Jordan) (3:18) Our Highest Revenue Month (6:27) Our Offer Structure (8:14) Keys to Your Backend Offer (12:10) Sales Team (15:35) Growing Business Means Team Turnover (16:29) Long Term Goal ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're excited to be back in the studio together recording a podcast and we wanted to talk about how we've been successful in business while being happily married. We get a lot of questions about how this dynamic works so we thought we'd have a long form talk about some of the pro's and con's, some of the biggest mistakes, being new parents along with building a business, and more! Time Stamps: - Why You Should Listen to Us - Meeting Jordan Back in 2017 - Pro's and Con's - 6 Biggest Mistakes When Approaching This - Visionary and Integrator - Being New Parents - Small vs Big Decisions - White Boarding Responsibilities - How We Coach Couples in IFCA ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed