The Fitness Business Podcast with Erin Dimond and Jordan Dugger

There are ways to get your DM's flooded with messages in a way that's not spammy and will build your know, like, and trust factor quicker. Using Instagram stories strategically can have a huge ROI on your lead generation efforts and in today's episode, I want to share 5 specific strategies that have been working really well for our clients in IFCA that you can steal and start using today! Time Stamps: (0:15) How I Used To Do DM's (1:04) Our IFCA Client Wins Channel (1:27) Permission vs Interruption Based Marketing (2:20) The Lead Magnet Strategy (4:50) Turning These Into Content Pieces (5:41) The Bike Shed Effect (9:21) The Pole Powerhouse (11:24) Reaching Out To Poll Participants (12:01) The Free Training Story Strategy (15:12) Selling The Method (17:44) Double CTA's (18:00) Don't Be Afraid To Message People (18:38) Action Steps ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

An overlooked part of the sales process that is so important for your prospect to remain attentive and truly understand your offer is around your PITCH. If you don't know what a pitch is, that's okay. I'll cover everything you need to know about it in today's episode along with some advanced sales tactics around creating pillars, marketing linking, and what is called a "double tie down". If any of those peaked your curiosity, press play! Time Stamps: (0:45) Your Pitch (2:27) The SELLING Framework (5:21) 3-4 Main Pillars (6:31) Market Linking (8:20) A Double Tie Down (10:09) A Better Version of "Does That Make Sense?" (14:32) Our Offer Scorecard (15:21) IFCA's Pitch ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

There's a better way to use DM's in your business and do it in a way that doesn't make you feel like a weirdo. I get it. They can be awkward but they don't have to be. In this episode, I am going to share how to craft great DM's, how to relate over common ground, how to shift to talking about their goals, and what happens after. Time Stamps: (0:18) Getting Chicks To Your Party (1:26) Crafting Great DM's (1:56) Why You Should Listen To Me (2:36) DM's Can Feel Awkward (4:17) Relate Over Common Ground (5:23) 8 Mile Reference (6:28) Shifting The Conversation To Their Goals (8:59) DM Example (11:39) My Favorite Part (14:20) Not Everyone Will Reply ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been going through it lately as a business owner or you're thinking about starting one and wondering if you have what it takes, today's episode is for you. You have to be a little crazy to do this and do it for awhile and there are ways to train yourself to be more resilient and knowing how to push past the discomfort. I'll share my thoughts on what I believe it takes and why this game ultimately comes down to finding your flow and fulfillment in the process. Time Stamps: (0:10) Owning A Business is Brutal (0:30) Hearing My Dad Cry Early In Life (1:55) How To Become A Little Crazier (3:13) How To Know If Entrepreneurship Isn't For You (4:07) You Can Train Critical Skills (7:40) Flow State and Fulfillment (10:06) Please Leave A Rating and Review ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you want to be a consistent content creator for your health coaching business in 2025 and stand out among the rest, you won't want to miss today's episode. I want to share what has been working incredibly for our coaches inside of IFCA and how they are driving hundreds of organic leads. I'll give you some real coach examples and steps/frameworks to follow to make your content machine run like butter. Time Stamps: (0:25) What's Your Goal with Your Content? (1:15) Quick Backstory (2:01) Attention Flocks To The Fearless (2:37) Creating Content Like Mini-Lead Magnets (4:13) Deep vs Wide Content (4:45) IFCA Student Vanessa Example (8:00) Model and Modify ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If I had to start over knowing everything I know now, this is how I would build a 50k a month health and fitness business from scratch. First, I want to share a deeply personal story of something I went through not too long ago, how I ultimately got through it, and why rebuilding is absolutely possible for you if you are ever in that situation. Time Stamps: (0:35) Context On This Challenge (1:36) My Hardest Period Of Time When Jaxson Was Born (4:33) How I Would Start (5:35) High Income Niche (7:00) Ads and The DM's (9:32) Backend Offer (11:02) Following A Proven Roadmap ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to over 104k followers! Time Stamps: (0:25) Jack's Story (3:23) Jack's Specific Niche (6:18) Getting Help Early On (10:33) Jack's Organic Strategy (13:36) Going Deeper With Content (20:40) Challenges Coming Into IFCA (21:48) Jack's Deliverables (28:13) Understanding Logistics (30:48) The Future and Jack's Why (33:03) Rapid Fire Questions (35:41) Advice To Anyone On The Fence ---------- Follow Jack on Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's theme is adapt or die and while that might scare you, we want you to be successful long term in this industry. We've seen so many changes over the years and why our students continue to have massive success is because they adapt to new trends and technology. In today's episode, we're going to discuss the top 10 health and fitness trends we predict will be extremely important going into 2025 and how you can take advantage of them. Time Stamps: (0:23) The Ever Evolving Fitness Coaching World (0:42) Remember Blockbuster? (1:34) Market Sophistication (3:50) The Equinox Effect (4:53) The Rise of AI (6:34) The RFK Effect (7:18) Raw Unfiltered Vibe (7:58) Gamification (8:22) Client Retention (9:44) Micro-Influencers (10:15) Focusing On Longevity ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Systems will make or break you as the CEO and leader and your business and the less you have duck taped together, the better off you'll be long term. In this episode, we want to share an exciting opportunity for you that will allow you to get every single piece of your tech stack fully integrated for way less than you'd spend on all of it separately plus a BUNCH more inside of IFCA. Listen in as I talk about these systems, what you need, and how all of these tools benefit your business. Time Stamps: (0:20) Who We Are (1:13) Tools and Systems (1:45) Backend Systems (2:25) The Ducktape Version (3:02) Our Impact Manager (7:12) The Unified System (7:56) How It Looks (10:00) Other Tools (11:30) Time Management System (12:39) Black Friday Special ---------- Secure Your Exclusive Black Friday Offer Including 8k in Free Bonuses ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Every Wednesday, I (Erin) host a sales specific coaching call within IFCA reviewing sales calls and giving feedback. I wanted to share one in particular recently that I think you'll also benefit from the advice I shared with this brave coach that has been in the industry awhile but just started taking sales calls and stepping into this new role. Remember, you will say the right things when you just care about the person. Time Stamps: (0:20) Brave Woman Sharing Her First Sales Call (3:00) The Little Sister Analogy (5:20) The Real Reason For Price Objections (9:30) You Will Say The Right Things When You Care ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's topic is extremely important to me because when I was running a 6 figure and multiple 6 figure business, I had NO life. I traded corporate America for an even worse job where my boss was an asshole… me. I'm telling you… I didn't take a SINGLE day off work for 4 years. Not a holiday. Not a birthday. Not my (first) wedding day. Nothing. I was able to achieve 30-40K months but at what cost? I was CONSTANTLY chasing clients and I was an organic hamster wheel of posting content to get clients. So in today's episode, I want to talk to you about how you really can WORK LESS and make more money, where to start delegating and deleting things you do, the concept of leverage, and more! Time Stamps: (0:47) When I Was My Own Asshole Boss (2:43) My Thoughts On Work (4:18) What I Want To Cover (4:50) Episode 567 on Time Management (6:13) Scenario Examples (8:41) Where I'm At Today (10:18) The In Between (12:23) The Concept of Leverage (14:15) 10x The Problem (16:33) My Favorite Type Of Client To Work With ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a front end and back end strategy that will not only give you predictable revenue in your business but give your clients the best result and transformation for their hard earned money. Time Stamps: (0:42) My Story Growing A Fitness Business (2:29) Going From 10k Months to 20k Months (2:57) Signing New Clients vs Retention (3:52) Math on 10k A Month (7:07) How This Works Over a Year ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy. We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be the same but it might not and you'll never know until you launch, put a viable product out there, test it, and regroup to optimize. Listen to this episode if you feel stuck in the planning phase and need a push to the execution phase! Time Stamps: (1:05) Conversation With A New Coach (1:47) Questions I Asked Him (3:07) What To Not Learn If You Want To Stay Broke (3:45) Why Ads Work (5:12) Revenue Example (6:47) Fearing Judgement ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible example of will and determination to never give up on your goals. Time Stamps: (1:25) Broke and Selling His Horses (2:50) Daryl's Story (6:40) Money Mindset and Risk (8:45) Getting Clean Through Fitness (11:58) Getting Off of Anti-Depressants (13:54) Having Nothing To Lose (15:42) The Turning Point (19:24) Scholarship Funnel (21:40) Resells and The Backend Offer (26:10) Mental and Emotional Wins (31:15) The IFCA Tattoo (33:20) Advice To Anyone In A Similar Situation (34:35) Where To Find Daryl ---------- Follow Daryl on Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're NOT learning how to use AI in your business… this will be your greatest regret of your lifetime… Ok, that might be extreme, but here me out…. I think the best way to explain the importance here is with a quote from the Harvard Business Review… "AI won't replace humans, but humans with AI will replace humans without AI." In this episode, we're going to talk about how to use Chat-GPT most effectively as your marketing assistant and help you come up with hooks, viral content ideas, caption posts, and more! Time Stamps: (0:32) Harvard Business Review Quote (1:43) IFCA Students: We Got Something Awesome In The Pipeline (2:48) The Journal Entry Prompt (5:46) Creating Viral Hooks (9:06) Video Hooks (10:33) Please Share If You Found This Useful ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail. Time Stamps: (0:55) Leveraging Black Friday (2:20) How Discounts Hurt Our Brand (3:23) Free Masterclass (4:05) Why People Buy More During Black Friday (9:02) Adding Value Without Discounts (12:18) Reminder of Our Free Masterclass ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We can't wait for you to hear another one of our rockstar IFCA fitness coaches share their experience and success with you on today's episode! Abby Hammett helps burnt out nurses lose 10+lbs for good through her Strong Female Community and has grown a lot since joining IFCA and much of that is through ads, enjoying sales, and taking her business that was a hobby in her mind to a serious business. We also talk about her long term goals and advice to anyone ready to go all-in. Time Stamps: (2:35) Abby's Business Before IFCA (5:25) Business Is Math (10:00) Kev The Sales Master (10:43) Becoming A Salesperson (13:55) From Hobby To Business (23:40) Long Term Goals (27:17) Abby's Advice For Anyone Going All In (27:55) Where To Find Abby ---------- Follow Abby On Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our Ultimate Podcast Growth Blueprint seres, I want to talk about some important logistical things such as organization, streaming software, how to create and structure episodes, using hooks and stories, naming your podcast, launch strategies, and a lot more! I know this is a lot especially if you're just starting out so definitely save this one and come back to it multiple times as needed! Time Stamps: (0:57) Last Week's Episode (2:32) Organization and A Centralized Location (3:45) OBS Streaming Software (4:43) Creating Episodes Outlines and Episode Length (5:39) Using ChatGPT (7:12) Structuring Your Outline (8:27) Your Hook and Stories (11:30) Bonus Pro Tip (12:47) Asana and Delegation (14:47) Loom and Post Production Details (15:12) Naming Your Podcast (16:12) Pre-Launch Hype (17:25) Retention and Community (18:31) Podcast and Ads (19:37) Midpoint Ads (21:15) Direct Offer Episode ---------- Check Out Submagic For AI Captions ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Have you been curious about starting a podcast for your coaching business? Not sure if your business is ready yet or what equipment to get? We've got you covered in this series! After 578 episodes, many studio setups, and being a consistent top 100 podcast in the fitness category, we've had a lot of trial and error and now have a fluid system we use to create not only 2 podcasts a week but 23 other pieces of content each week stemming from those episodes. We'll dive into how it all works in today's episode and next episode, we'll talk launch and growth strategies. Time Stamps: (0:45) Launching and Optimizing A Podcast (0:54) Who We Are (1:17) Launching Back in 2018 (2:28) When You Should Launch A Podcast (3:45) The SFF Method (6:27) Systems and Equipment (9:22) Software and Apps (10:57) What's In Store Next Week ---------- Check Out Submagic For AI Captions ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'll find super valuable. Time Stamps: (1:14) Stephen Hated Jordan Initially (5:41) Stephen's Background (12:26) Realizing What He Didn't Want (14:21) 7 Million In Debt (17:56) Understanding Debt (22:01) Started As A Firefighter (26:21) Real Estate Investing (29:46) What Holds Most Coaches Back (35:56) Overcoming Being Too "Salesy" (40:26) Dumbest Mistake As A Leader (44:16) Stephen's Favorite Books (50:58) Where To Find Stephen ---------- Follow Stephen on Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give you some examples from my life and know you aren't alone in this. Time Stamps: (0:37) Recording In The Airbnb Bedroom (1:05) You Might Lose Friends (3:52) The Business Is A Reflection Of You (5:30) Expect To Want To Quit (6:27) The Fastest Path to Personal Development ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After mentoring thousands of coaches and recognizing some of the best traits in the mentors we've hired, there are 4 that really stand out and in today's episode, I want to explain why I believe these 4 character traits matter most when it comes to running a successful company. We'll dive into humility, self-regulation, intrinsic motivation, and empathy and discuss how to improve these character traits. Time Stamps: (0:29) Our Legacy Program (1:39) Focusing On Character Traits (3:28) What Is Humility? (5:27) Self-Regulation (7:17) Why Self-Regulation Is Important (8:29) Intrinsic Motivation (11:31) Empathy (13:21) Work On These 4 Character Traits ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Are you a gym owner that's considered making a full pivot or partial pivot into online coaching? Today's guest was in your exact position, took the plunge, and is now thriving with an online business she loves. Amy Jo Palmquest helps women over 35 lose 15+ lbs, get lean, strong, and confident without crazy cardio or extreme diet methods. She owned her gym for over 15 years so she built the trust and creditability which does contribute to her initial success but also how she attacked this new phase of business with full force. Listen in as we talk about the reasons Amy moved online, what her days look like now, her offer structure, and more! Time Stamps: (1:41) Owning A Gym vs Online (8:27) Other Reasons To Move Online (10:43) What Days Look Like Now (13:25) Quick Success Going Online (19:53) The Offer Structure (24:11) What's Challenging Now (29:43) Advice To Anyone On The Fence (31:35) Where To Find Ami ---------- Follow Amy On Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you scale. Time Stamps: (0:10) Growth and Avoid Getting Stuck (0:30) When We First Encountered This (2:00) Breaking Down The Math (4:18) Lifetime Value (8:10) 10 to 15 New Clients ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You've built a coaching skillset that's allowed you to sign clients and get them results but… something feels in the way when you think about growth. It could very well be your money mindset and we all deal with it in some form or another. In today's episode, I'm going to share my money mindset origin story, how money stories unfold, how your money mindset might be showing up as guilt or fear, and more! Time Stamps: (0:37) The Other 66% (1:05) Beliefs Around Money (3:37) How Money Stories Unfold (7:47) My Money Mindset Story (13:25) Money Mindset Showing Up As Guilt (14:37) Fear of Rejection (17:17) Story To Drive This Concept Home ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You will want to come back to this episode multiple times and share it with anyone on your sales team because today, I'm going to share how to handle every single type of objection and do it in a way that empowers the prospect. We'll talk about the 3 types of objections, go over many examples, dive into my PAID framework around sales, and more! Time Stamps: (1:28) Why Objections Are Necessary (4:59) 3 Types of Objections (5:48) Objection vs Obstacle (7:38) Tangible vs Intangible Obstacles (10:51) The PAID Framework (13:51) The Uncertainty Objection (16:32) Financial Objection (19:37) Uncertainty Objection Example (21:49) Spousal Objection Example ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been putting off upgrading and optimizing your Instagram bio, this is your sign to do it now. In this episode, I'm going to explain the essential components to a great IG bio, why it's important if and when you're running ads, some real life examples from our IFCA clients, and more! Time Stamps: (0:18) Step By Step Guide For Your Instagram Bio (1:18) I Don't Have A Shirt On (1:57) Why It's Important (4:17) Examples From Our Clients (5:25) Your CTA (7:21) SEO Optimization (8:16) Bonus Step (9:25) Examples To Look Up ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I've been through so much trial and error when it comes to time management, systems, and planning that I think I've finally found what works for me as the CRO of IFCA, husband, and father now and in this episode, I want to share it all with you. I'll talk about my daily structure, how to track top goals, stupid ideas, and small tasks, how to setup quarterly projects, and more! Time Stamps: (0:40) Why I'm Sharing This Again (1:28) Your Daily Structure (3:35) My Process In Apple Note (4:55) Top Goals, Stupid Ideas, and Small Tasks (7:10) Establishing Goals and Quarterly Projects (9:10) Daily and Weekly Execution (11:20) Parenting and Presence ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

The sooner you learn this lesson, the quicker you'll get unstuck in your business and your life. It's not the strategy that sucks… it's you. You're not good enough… yet. This is a powerful realization because you can now do something about it. Listen in as I explain more when I had this realization back in 2018 and the power of the one thing. ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Staying focused and working effectively can make or break an online coaching business so in today's episode, I want to share the system that's helped me build both T4E now FitLove Health and IFCA while being a new mom the past 2 years as well. We'll talk about the three components to focus, goal setting principles, why time management is also the gateway to peace, and more! Time Stamps: (0:31) Time Management and Focus (1:18) Time Management and Peace (3:01) Time Management Steps (4:33) Three Components To Focus (5:26) Pomodoro Technique (9:51) Goal Setting ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If content is your least favorite thing to do as a coach or you've been feeling in a rut with it, we've got your back with today's episode. This 4 part posting system is stupid simple and it is what's working best for our students inside of IFCA. I'll breakdown our H.P.V.C. Framework and give you a ton of examples along with why it's working right now. Time Stamps: (0:37) How Content Turned My Life Around (2:05) Freedom In A Framework (3:06) Style of Posts (4:09) 4 Buckets of Posts (7:29) 5-7 Posts A Week (8:29) H.P.V.C. Framework (10:18) Hook Examples (11:41) Proof (13:39) Stories Sell (16:49) Free Content Calendar ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We recently had our IFCA Legacy retreat in Nashville, Tennessee and had an incredible Q&A session we wanted to share here on the podcast. Ashton Shanks is a Brand Builder, Adventure Seeker, and CEO of Bad Marketing and someone I believe is at the top of the industry. We discuss the rise in AI and how you can be at the forefront of it, knowing whether to kill an ad or let it keep running, what's grabbing attention right now on social media, and more! Time Stamps: (0:10) Ashton Shanks (4:25) Red vs Green (6:12) What's Working With Ads Right Now (10:13) Low Points and Persevering (15:00) Knowing Whether An Ad Is Still Worth Running (17:14) AI and Ads (23:00) Taking On A Lot Of Risk (30:00) What's Grabbing Attention (35:50) Consistency ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

At just 23 years old, IFCA student Madie Bunker is absolutely crushing it as a full fledged CEO in her company but it wasn't that long ago she was making around 4k a month looking around at all the older in-person trainers and wanting to forge a different path. She now is generating 40k months with assistant coaches and it's truly been impressive to witness. We talk about her upbringing and supportive parents, her limiting beliefs she's worked on around leadership, how she's increasing LTV in her business, and more! Time Stamps: (1:01) Madie Just Turning 23 (2:11) Madie's Start (4:06) Supportive Parents (8:51) Madie's Lead Generation and Nurture (15:31) Setter As A Former Client (16:23) Limiting Beliefs Around Leadership (20:54) Fully Embracing The CEO Role (25:21) Increasing LTV (27:41) Taking Direction Easily (34:11) Someone On The Fence With Starting a Business (36:29) Where to Find Madie ---------- Follow Madie on Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've ever wanted a podcast episode that breaks down exactly how to get your online coaching business from where it is to 20k months with 4 steps, don't miss this one. We've spent so much time optimizing IFCA for our students, getting them tremendous and predictable results, and our focus comes down to these 4 things: systems, offer, launch, and sales. I'll explain each in depth and exactly how IFCA works with our students with each step. Time Stamps: (0:29) 4 Things From 0-20k A Month (1:42) The 4 Specific Things (2:22) What Are Systems? (5:22) Why Are Coaches Are Struggling (7:32) All In One AI Software System (8:55) Your Offer (11:25) Different Types of Launches (13:14) Sales System (15:07) Sales Coaching Inside of IFCA ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're a physical therapist looking to ditch the clinic and start making money and an impact running your own business, we hope our student Dr. Laura Williams is an inspiration for you today! Dr. Williams went from making 4k a month in her clinic admittedly unhappy to making over 10k a month in half the time. We talk about her initial reservations before joining IFCA, how she's worked through learning sales, advice to anyone on the fence like she was once, and more! Time Stamps: (0:33) Dr. Laura Williams (1:47) Dr. Williams Offer (3:55) Before IFCA (10:35) Life After The Corporate World (12:00) The Financial Hurdle (17:35) Investing In IFCA (21:40) Working Through Sales (25:30) Matching Energy (31:09) Advice To Anyone On The Fence (32:45) Where To Find Laura ---------- Follow Laura On Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you listened to last episode (definitely recommend listening if you haven't) I talked about the most important limiting belief to break as an online coach. That'll set the stage for today's episode where I expand on this topic and share 5 hacks for improving your coaching skills and they all come down to one word: communication. This is a make or break skill in this field and we want you to have the best tools at your disposal! Time Stamps: (0:24) Improving Your Skills and Client Results (0:54) Last Episode (1:32) Shocking Study (2:34) The Skill of Sales (3:09) 5 Hacks To Improving Communication (4:13) Non-Verbal Communication (6:15) Clarifying Questions (7:12) Stories To Break Beliefs (10:23) Let Us Know If You Enjoyed This ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Feeling under qualified from fulling committing to your online coaching business? Think a certification will be the solution to your problems? While we believe certifications have their place and IFCA is accredited by these certifications, in the end they are businesses too. In this episode, I am going to share the most important limiting belief to break to get over this hump and start growing your coaching business. Time Stamps: (0:08) Are You Qualified To Be An Online Coach? (0:30) 5 Functions Of A Business (1:35) The Most Important Limiting Belief To Break (3:18) Action Before Feeling (3:50) Catch Me If You Can (7:34) Next Episode ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We couldn't wait to have today's guest and student on the podcast as he recently just left his teaching job to go full time in his online coaching business! Prior to IFCA, Eric was building his coaching side hustle along with being a full time teacher and father. Making 2k in 2 years to now having a 20k month, Eric talks about his experience with us, the most challenging part of business now, advice he has for anyone on the fence, and more! Time Stamps: (1:20) Just Left Teaching For Online Coaching Full Time (6:50) Before IFCA (10:05) Eric's First Launch (16:45) Childcare (18:43) Thoughts Before Joining IFCA (20:51) Most Challenging Part of Business Right Now (24:20) Advice To Someone On The Fence (25:31) Where To Find Eric ---------- Follow Eric on Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more! Time Stamps: (0:29) Separating Yourself From The Competition (2:18) Old Way vs New Way (2:37) The 5 Elements of A Great Offer (3:17) Out To Dinner Analogy (4:37) Core Marketing Thesis (6:27) Your Unique Mechanism (7:37) Recapping ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt. Laurin Conlin is the CEO of Redefine Healthy Brands and we're going to discuss a wide range of topics including what to do after the diet, how to get more holistic results for your clients, how to become an expert in the space, and more! Time Stamps: (0:49) When Laurin Started In The Industry (4:49) Macro Tracking and Food Relationship Issues (7:49) Digging Deeper With Clients (21:04) Not Seeing Weight Loss Early On (28:29) Laurin's Clientele Split (31:29) Competing (35:59) Laurin's Mentorship (38:29) Becoming An Expert In The Space (44:34) Talk To More People (50:07) Where To Find Laurin ---------- Follow Laurin on Instagram ---------- Check Out Our Free Chat-GPT Live Masterclass ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional treatment along with longevity tips, tax savings as a business owner, and much more! Time Stamps: (0:12) Clark Is Back (0:28) What To Expect (2:00) Our First Episode (3:37) Clark's Cancer Diagnosis (7:29) Details On Clark's Non-Profit (15:30) Use It Or Lose It (17:00) Developing Self-Confidence (21:00) Longevity and Staying Motivated (26:55) When Clark Found The Itch For Training (32:06) Diet Changes Since Cancer Diagnosis (33:48) TRT, Testosterone, and Cancer (41:18) Leveraging Your Business For Tax Advantages (46:20) Final Thoughts ---------- Check Out Clark's Nonprofit: Check It Like A Man ---------- Check Out Our Free Chat-GPT Live Masterclass ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too. Time Stamps: (0:31) I Broke The Internet (1:11) Teaching Our IFCA Students Organic Before Paid (4:25) What I Posted (7:25) The 3 Offers (8:45) How You Can Use This (12:15) The Follow Up Process and Getting Them On a Call (14:09) Earning People's Trust ---------- Check Out Our Free Chat-GPT Live Masterclass ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectively, adding a guarantee, and a special bonus tip for sticking around for the full episode. Time Stamps: (0:19) 3 Ways To Improve Your Offer (0:41) Coming Off of TRT (1:39) Market "Saturation" (3:51) Understanding What Value Is (5:50) Finding The Root Problem (8:26) Adding A Guarantee (9:26) Giving More Value Once They Are In (10:26) Bonus Tip (12:37) Chat-GPT Live Masterclass ---------- Check Out Our Free Chat-GPT Live Masterclass ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

When it comes to team members asking for a raise, there's one approach that I've learned after a lot of trial and error that has worked wonders. Honesty and transparency. While it sounds simple on the surface, in today's episode, I'm going to explain what this really looks like. We want employees who want to make more money and bring more value to our business but we need to be smart and calculated when we go about doing this. I'll explain why profitability is so important, my first raise conversation, a service based coaching business allotment breakdown example, and more! Time Stamps: (0:48) Speaking The Same Raise Language (2:10) Thinking Like A Business Owner (3:30) 100k Salary Example (7:30) Why Profitability Is So Important (12:25) My First Raise Conversation (13:52) Service Based Online Coaching Allotment Breakdown (16:08) Data Driven Systems Inside IFCA (17:45) Let Me Know If This Helped! ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams… ⁣ Before I share the list, I first want to admit something…⁣ ⁣ I haven't read a 'self-help' book in over a year.⁣ ⁣ But cumulatively, I've read over 100 personal development and business books.⁣ ⁣ Nowadays, I mainly read non-fiction and the occasional autobiography.⁣ ⁣ I share that because what I read today is not what I read to get me to where I am today…⁣ ⁣ For who I am now, I believe it's more beneficial for me to read books that allow me to expand my imagination than more 'how-to' stuff…⁣ ⁣ After you've read so many, you realize they all say the same thing.⁣ I do believe it's important to go through this phase though so I want to share my top 5 books that have changed my life and what I'd recommend for any coach or entrepreneur. Time Stamps: (1:00) Personal Development Reading Phase (1:43) #1: A Man's Search For Meaning By Viktor Frankl (2:51) #2: Deep Work By Cal Newport (3:50) #3: Influence: The Psychology of Persuasion By Robert Cialdini (4:40) #4: Ready, Fire, Aim By Michael Masterson (6:07) #5: The Power of Now By Eckhart Tolle ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic. Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Countries worldwide and is the leading evidence-based nutrition qualification, allowing individuals to practice as fully qualified and insurable nutritionists in 35 countries. Martin also speaks internationally and is currently touring doing his Aggressive Diet Coaching seminar. Next stop Las Vegas on 10th August. Listeners can get $80 OFF a place using FitBizMNU. In this episode, we discuss the concept of aggressive dieting, why the 95% of individuals gain the weight back after dieting statistic is bullshit, how to show compassion within coaching, and more! Time Stamps: (2:27) Aggressive Dieting (6:42) Rate of Energy Transfer (9:22) Handling Underreporting As A Coach (16:27) Ruining Metabolism Through Aggressive Dieting? (24:59) How to Show Compassion in Coaching (34:32) Gaining The Weight Back? (41:47) Upcoming Seminar in Vegas (48:22) Taking Nudes (52:23) Where To Find Martin ---------- Follow Martin On Instagram Check Out Martin's Aggressive Dieting Coaching Seminar and Use Code: FitBizMNU For $80 Off: https://www.martin-macdonald.com/product/aggressive-dieting-seminar-vegas ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We wanted to create a different style of episode based on feedback we get from our students inside of IFCA so what you'll be hearing today is two specific clips from my office hour calls. Specifically we'll dive into niching your offer in the beginning and how to share both personal and business content on social media. Let us know if you enjoy this style and we'll definitely make more of them! Time Stamps: (0:00) Different Style of Episode (3:40) Niching Down vs Broadening Your Scope (10:00) Optimizing The Offer (17:50) Pitch Length ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We all want to get more done in less time and most if not all of that comes down to succumbing to productivity killers and distractions. In this episode, I'm going to share how I start my day and why priming your body is important, how to avoid productivity killers, why planning your week on Sunday is a game changer, and a bonus tip at the end you don't want to miss. Time Stamps: (0:27) Stopping 3 Productivity Killers (1:20) Jumping Straight Into Work vs Priming Your Body (3:22) Weekly Setup Gameplan (5:25) Bonus Tip ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you tuned into the last episode, I mentioned we'd be talking about content virality in today's episode and that's exactly what we are going to do! With my first post with the intention of going viral (with help from Erin of course), this post officially passed 1 million views and a shit ton of other impressive metrics. We'll talk about exactly how I did it, how you can too, and give you some actionable frameworks you can start using today! Time Stamps: (0:08) Recently Went Viral (1:30) The Stats On This Post (2:20) How We Did This (3:40) Average Watch Time (4:50) Using a Paradox (5:35) Sharable and Relatability (7:15) The Framework We Teach (7:50) Holistic to Specific Content (12:54) Action Posts (17:22) Last Episode ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 million people. I'll talk about how to create a system, how to look at your entire funnel of content from short form to long form, and more! Time Stamps: (0:47) Reel Going Viral (1:55) Inspiration Based Posting vs Having A System (4:27) Tweetpic (4:55) Middle of Funnel Content ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed