The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "middle of the funnel", and spending more time with his family especially in the morning. We hope you take a ton away from this great interview! Time Stamps: (0:49) Quick Jeff Bio (2:29) Leaving His Teaching Job (8:41) Family's Thoughts (10:41) Schedule In The Side Hustle Phase (14:51) You Gotta Want It (17:26) Most Profitable Round of Golf Ever (19:31) Jeff's Elevator Pitch (22:29) From 12k A Year to 6 Figures (27:56) Taking Lead Generation To The Next Level (30:21) Middle Of Funnel Process (33:13) Tips on Strong Product and Delivery (38:56) Firing Clients (39:31) Parting Advice ---------- Follow Jeff on Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to stay, this episode is for you! Time Stamps: (0:32) Jason The OG (2:24) Use of HRT in Females (10:17) Weight Loss Resistance (18:32) Semaglutide (27:22) Post Birth Control Syndrome (35:57) Collaboration Over Competition ---------- Follow Jason on Instagram : jasontheobald_scoobyhealth Follow Scooby Health: Scooby_health Nuethix Formulations: nuethix_formulations Advanced Vitality: advancedvitality_ Scooby Health's Website: scoobyhealth.com Nuethix's Website: nuethix.com Advanced Vitality's Website: advancedvitalityhrt.com Scooby Health University: https://scoobyhealth.com/pages/scoobyu ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it in your business as well. Time Stamps: (0:31) Life Update (2:15) Made A Post Recently (3:33) Prerequisites To Running Ads (6:55) Why It's Important To Have Premium Pricing (8:30) Average Customer Spending 6k (9:09) The 3 Offers (10:00) Starbuck's LTV (13:32) Your Sales Process (15:45) What Agencies Don't Tell You (16:52) Optimizing Ads (18:07) Impact AI Software ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go through some tactical stuff around scheduling and communication but also the mindset of early business success, dealing with insecurity, and finding admiration in each other. Time Stamps: (0:45) Stupid Idea Time (2:27) Nick and Hailey's Worst Conflict (5:03) Parents First (5:58) Day To Day Structure (10:45) Key To Early Success (14:45) Working On The Business vs In The Business (17:45) Bringing Hailey Into The Business (20:43) The Last 6 Months (25:11) Evening Check In's (25:51) Dealing With Insecurity (42:13) What Hailey and Nick Excels At (45:55) Where To Find Nick and Hailey ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 100k, I hope these lessons are helpful for you and your life/career. Time Stamps: (0:39) 10 Lessons In Business and Life (1:31) #1: Haters (2:59) #2: Sports and Business (3:50) #3: Making Decisions Fast (4:32) #4: Fuck Chasing Your Passion (5:14) #5: Be Yourself Online (5:49) #6: Putting Off Hard Conversations (6:34) #7: The Hardest Benchmark Is Your First 100k (7:18) #8: Good vs Great Businesses (7:56) #9: Stop With Low Ticket Programs (8:24) #10: Attracting The Opposite Of Your Solution ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics everyone is talking about in an interesting way. Time Stamps: (0:35) Pattern Interrupts and Being Less Boring (1:23) Saying Something In An Interesting Way (2:27) The Framework We Teach Our IFCA Clients (7:04) Creating An Open Loop ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been dragging your feet when it comes to the legal side of your business or ready to hire assistant coaches but not sure how to structure their contract legally, we have you covered in today's episode! We'll cover everything from getting started with filing your LLC and EIN to your scope of practice when it comes to nutrition recommendations to how to properly construct an assistant coach's contract in the event they leave. Time Stamps: (0:37) The Legal Side of Business (1:35) Used to Manage A Rapper (3:27) Understanding Your State Laws (4:23) Avoiding ENT Content Without Being a Registered Dietitian (5:17) Program Disclaimers (5:27) LLC's, EIN's, and Payment Processors (6:52) Program Agreement or Contract (7:43) General Liability Insurance Once You're Established (8:15) Contractor Agreements (11:17) Motion vs Action ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Our arguably most frequent guest is back on the show and I'm so excited to talk to him about leveling up coaching skills and creating a deeper level of impact for individuals. Will Grazione is back and with 14 years of experience in the coaching space, he's one of the most trusted coaches in our opinion. We talk about how Will keeps going after 14 years in the space, advice to new parents, going from coaching predominately bodybuilders to more functional health cases, the art of diet breaks (which he is famous for), and more! Time Stamps: (0:59) Will's Intro (If You Don't Know Him) (3:24) Will's Purpose 14 Years In (7:39) Lead Generation vs Referrals (9:09) Sleep In a Fat Loss Phase (13:55) Advice to New Parents (25:44) From Bodybuilding to Functional Health (29:39) Rapid Fire Fat Loss (34:09) The Art of Diet Breaks (39:39) Perimenopausal Transition (49:19) Where To Find Will ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I've been looking forward to this interview and catching up with a really good friend and former roommate Justin Mihaly and he's been absolutely crushing it recently. We've had Justin on a couple times but so much has happened since that time with an exploding podcast and his coaching team, I wanted to have him back on to inspire anyone looking to build something epic. We talk about his recent rebranding, spill the tea on the bodybuilding haters, the role of visualization and manifestation, and more! Time Stamps: (0:00) What To Expect In Today's Episode (3:29) Justin's Accomplishments (8:39) Grow or Die Podcast (9:21) High Ticket Coaching (15:06) Things Justin Has Changed His Mind On (21:09) Client's Justin is Excited To Work With Right Now (28:01) Wake Up and Win (37:53) Visualization and Manifestation (44:11) Jordan's Morning Routine (47:28) The Trajectory of Grow or Die (55:41) Where To Find Justin ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're wanting to get your first 10 clients but don't currently have the cash or audience to leverage, I'm going to share a powerful strategy to leverage your current network and prospect for potential partnerships. Entrepreneurship is about getting innovative and this strategy might just be the out of the box spark you need for your business. Time Stamps: (0:41) Starting Your Business (1:21) Picture a Ven Diagram (2:48) Starting With Network (4:16) Going Full Time Math (5:37) 219 Leads (5:57) How To Generate Leads (9:36) Being Genuine and Providing Value (10:34) Examples ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

When it comes to running an online business, your tech stack is critical and you want it to be efficient, streamlined, and easy to use. We've tried so many apps and types of software over the years and in today's episode, I wanted to boil it down to the 10 essentials (plus a few more) that we know, like, and trust. Whether you're just starting out or wanting to scale to 7 figures and beyond, today's episode will help! Time Stamps: (0:06) All Our Tools and Software (1:15) Trainerize (3:20) Metricool (3:55) Skool (4:48) Asana (5:21) Zapier (6:40) Hyros (7:03) Slack (7:55) Hubspot and Go High Level (9:45) Other Apps ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you struggle during every week that special time comes once a month, trust me you aren't alone. I've been a woman for 36 years and a business owner for over 10 years and I've developed some rock solid strategies for working and leading around my menstrual cycle. In this episode, I'm going to share my struggles and strategies with you and please let me know if this resonates or you have any tips to add! Time Stamps: (0:49) My Current Reality (1:49) 3-4 Days A Month Still Suck (4:04) Tracking Luteal Phase (5:31) Resetting Expectations (6:44) Warning My Husband (8:39) Warning My E.A. (10:19) Circling Back When The Clouds Clear (13:24) Cold Plunge (14:19) DM Me If You Resonate ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You've probably heard a lot of business coaches talk about only having one offer and if you follow that advice, you're missing out on a lot of revenue and impacting lives at a deeper capacity. In today's episode, we'll go over the 3 offers you need to grow and scale the business you dream of and how to set these offers up well so prospective clients understand what you provide. Time Stamps: (0:23) Who We Are (1:03) The Myth of "One Offer" (1:53) What You Should Not Do (3:08) Your Front End Offer and Backend Offer (4:44) Solve Their First Major Problem (5:48) Initial Front End Offer and Backend Offer Pricing (7:03) Deliverables For Front and Backend Offer (8:48) IFCA Client Examples (11:08) Our Community Funnel ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

While initially putting together thoughts and ideas for this episode thinking I was going to talk about how business isn't linear… the numbers show a different story (for my/our business at least). After 12 years of data and coming off of a 8 million dollar year approaching the same amount revenue this year, we have reps to be able to zoom out and not be emotional when it comes to peaks and valleys. This is what we see a lot of coaches struggle with is looking at the month to month and dejected when they have a down month. Listen in as I explain the long game and my 12 year journey to give you some perspective. Time Stamps: (0:41) What I Wish Was Created (2:07) Initial Thoughts On Linear Growth in Business vs Reality (4:35) The First Four Years (5:29) The Messiness of 2016 (9:57) 7 Figures in 7 Years (12:37) Going All In With Ads (14:25) Fitness Client Example (17:37) Please Reach Out ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've felt constant stress and anxiety when it comes to life or approaching your work, I hope this episode helps as I have found a recipe and formula that works for me when I'm feeling this way. I was recently having dreams about a business problem and woke up at 2 am full of energy. I ran this morning routine, felt amazing afterwards, and crushed it and I want you to steal what resonates with you. I'll also share the HAULT formula I learned to address why you might be feeling this way and why you should implement problem solving hours and live your life the rest. Time Stamps: (0:37) My Calm and Focused Routine (1:27) Results From Our Video and Hook Script (2:17) My Dreams and Waking Up at 2am (4:22) Cold Plunge, Jog, Breath Work, Box Breathing, and Prayer (6:09) HAULT Acronym (6:52) What Anxiety Really Is (7:47) Problem Solving Hours ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

The next 3 minutes after you press play will get you unstuck if you've been stagnant with lead generation when it comes to your content creation. We have a BRAND NEW IG Growth Funnel that can help you sign 10+ clients in 90 days. Check it out here! (1:10) First You Must Solve A Problem (2:08) Growing Predictably (3:17) Ad Strategy and AI Software Again to Check Out This Free Masterclass, Click Here! ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

A great hook is everything in today's short attention span social media world and in today's episode, I want to give you 12 proven hooks that help stop the scroll and boost your engagement. I'll give you reasons why these hooks are effective and if you DM us, we'll give you 75 more to use! Time Stamps: (0:50) Why A Good Hook Is So Important (2:22) 12 Hook Examples (5:07) DM Our IFCA Page For 75 More Hooks ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been wanting to run ads but have no idea where to begin with scripting them out or what to say, save this episode and come back to it again and again because this framework WORKS (as evidence from our IFCA student success's we've been sharing recently). I'll break down the two types of ads you'll want to focus on, a framework that's crushing, and give you examples of IFCA student's ads that are converting right now. Time Stamps: (0:26) Going Back to Part 1 (0:52) Video Script (1:20) Two Different Types of Ads (3:11) Why Mentorships Are So Valuable (3:36) The Framework (4:17) The Hook (8:26) Nikkiey Stott Ad Example (9:05) Another Example ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's business back in the day and the difference between when we went completely organic vs when we invested in ads and the launch results. Time Stamps: (0:10) Leads In 2024 (1:00) A F*ck Boy Named Joe (2:01) Celina The Jacked Robot Ninja (3:00) Joe's Relationship Ad (3:52) Awareness (5:54) The Ultimate Money Glitch (6:18) When I Met Erin (8:08) Our Third Launch (9:05) What You Do and Don't Need ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's guest and IFCA student is a perfect example of how character traits in one arena can translate so well into another and with the proper skillsets and infinite mentality, success is inevitable. Ramona Pascual is a MMA and former UFC fighter, TED Speaker, and now a 6+ figure online coach but it wasn't that long ago she had fear and uncertainty around the next chapter of her life and building the business of her dreams. Listen in as we talk about that journey, how she's balancing being a fighter and online coach right now, making the IFCA investment, and more! Time Stamps: (2:48) Romona's MMA Training Days and Moving To the US (6:52) Joining IFCA (9:32) Ramona Business Journey Since Joining IFCA (15:48) Being an MMA Fighter and Online Fitness Coach (20:58) Making the IFCA Investment (22:44) Connecting with Ramona ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In Episode 524, I talked about dealing with anxiety in your business and the respond I got in my DM's told me two things: it really resonated with you and that I needed to record a Part 2. In today's episode, I want to provide a mindset shift for you about what HARD really means in business. Your ability to redefine hard and show up every single day regardless of this feeling is what will lead to your success. Much like the weather, events are neither positive or negative and at the end of the episode, I give you two powerful exercises you won't want to miss. Time Stamps: (0:37) Recent Episode on Anxiety in Business (1:29) Redefining Hard (3:21) What I'd Tell My Former Self (6:01) Never Trying In The First Place and Fear (7:09) Raising Your Prices Examples (9:17) Sunny vs Rainy Day and Business Is Just Business (10:47) The 2 Year Old Perspective (12:39) 10x The Pain Exercise (15:21) What If It Was Amazing? (16:21) Problems Are Amazing ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Curious on how to add a low ticket offer to your coaching business? In this episode, I want to break it down for you so you know what you're getting into. It can work but for a vast majority of you, there's a better way that will ultimately serve your client's better in the long term. Time Stamps: (0:50) Quick Story First (1:17) Breaking Down the Low Ticket Offer (3:17) Minimum Wage Result On The Low Ticket Offer (4:59) Why I Don't Love Low Ticket (8:32) Who Low Ticket Could Work For (10:32) Doing the Math: Low Ticket vs High Ticket ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After 10+ years in business, it doesn't get any easier when it comes to anxiety in business and rather than that realization stressing you out more, I want you to see it as a gift. These feelings you have are normal and it's because you give a shit. In today's episode, I want to share how to start viewing your relationship with anxiety when it comes to your business and 5 key takeaways I want you to have going forward and to come back to when shit feels hard. Time Stamps: (0:47) The Emotional Side of Entrepreneurship (1:10) Anxiety As a Trait of High Performers (3:35) #1: Realize This is Normal (6:00) #2: Filing System For Your Thoughts (7:44) Worst Case Scenario (8:35) #3: Approach Yourself With The Same Emotional Tools As a Client (10:30) #4: A Consistent Gratitude Practice (11:37) #5: It's Not That Serious (12:37) Business Is A Game (12:50) Recap ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been frustrated recently about the lack of social media engagement, I have some bad news… it's only going to get worse. Not only do we have good news but we are bringing the direct solution to this problem to you after helping 4,000+ coaches just like you. In this episode, I'm going to explain how our IFCA IG Growth Funnel works, why you should trust us, our client results using this system, and so much more! Time Stamps: (0:21) Instagram in 2024 (1:11) Why You Should Trust (3:11) How It Works (6:36) Our Client Results (8:51) 2 Big Mistakes When Scaling a Business (10:21) The Solution (13:41) Recap ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Quick perspective episode today on something I love about one of my favorite musicians Russ and how he got his start in the music business. He was absolutely relentless in contacting other artist's and managers and was never deterred by no's and there's a lot we can learn as health and fitness coaches from this approach. ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're wanting to make 7 figures or even 6+ figures helping people in the fitness industry, take it from us, there are only 2 ways of doing this that doesn't require being a constant dancing bear on Instagram or an elite skillset when it comes to content and marketing. I want to share some of the most popular ways to make money in the fitness industry including owning a gym, a supplement company, and being an influencer and why this are a poor choice. Instead, at the end, I'll share the two models we believe do work and we have 1000's of examples to back this theory up. Time Stamps: (0:20) The Two Paths (0:45) Why You Should Listen To Me (2:09) Starting A Gym (3:30) What You Need To Start (5:33) Becoming An Influencer (6:43) Elite Skillsets in Content and Marketing (8:02) Starting a Supplement Company (11:20) Practitioner Model (12:48) Skills (14:12) The Entrepreneur Route (16:14) Why High Ticket Coaching Is The Way To Go ---------- Apply For Our IFCA 2.0 Scholarship: https://www.impactcoachacademy.com/ifca-2.0-scholarship ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I was recently interviewed by Angela Duncan on the Empower HER Money Podcast and it was such a great conversation that I wanted to bring it to everyone here on the Fit Biz Podcast! We talk about my upbringing when it came to money, leaving safety of the 9-5, the mentor mindset, what's next for IFCA, and more! Time Stamps: (0:21) Guest On Empower HER Money Recently (1:30) What's Awesome Today (6:15) Money Mindset and Leaving Safety (10:30) The Mentor Mindset (17:32) What's Next (19:12) Leadership Team (22:42) Erin's Desired Superpower ---------- Apply For Our IFCA 2.0 Scholarship: https://www.impactcoachacademy.com/ifca-2.0-scholarship ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In 2024, you don't have to choose between being a sole caretaker for your child or being the full time CEO. We have so many examples inside of IFCA of women crushing it both in their business and in their child's lives and I wanted to bring on two mom's who work inside of IFCA that exemplify this and speak on this topic. Joining me today I have our operations manager Shelly Zemskov and one of our success coaches Leslie Lindsay who has been on the podcast a few times to talk about balancing business and motherhood, societal pressure on mom's, giving your kids an example of chasing your dreams, and more! Time Stamps: (1:26) Dichotomy Between Boss Bitch and Mom (3:24) The Mom Advantage (6:06) Childcare Aspect (12:36) Focusing Solely on Being a Mom? (18:36) Societal Pressure on Mom's (21:26) Jordan's Mom (25:04) Showing Your Kids You Chasing Your Dreams (29:04) Rewarding Experiences Working with Mom's (33:06) Leslie's Passion and Why (37:36) Parting Advice (42:56) Where to Find Leslie and Shelly ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I used to think DM Outreach was the most scammy thing you could possibly do as a coach and I would spend so much time avoiding it doing other things that weren't building my business. After working with thousands of coaches, we've come up with the solution to DM Outreach and I'm going to share the whole system with you in today's episode. From mindset to analytics, these tactics will allow you to make more than a brain surgeon per hour (crazy I know) and it's important to remember we have this opportunity to connect this way right now as business owners. Time Stamps: (0:30) Least Salesy DM Outreach System (1:52) Used To Be Repulsed By DM Outreach (3:28) 64 No's For 1 Yes (8:48) Breaking Down the Tactics (9:30) Acquisition System (11:17) 50 New Leads A Day (12:38) Follow Up Process (14:48) Deploying and Booking Calls (17:16) Surgeon vs Your Hourly Doing This (17:46) Potential Script To Use (21:44) Rejection Is Apart of Business (22:18) Let Me Know If This Helped ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been feeling stuck when it comes to your content or it's not converting the way you want it to, you could be making the mistake I also made early on. We can be the authority and educate our followers and potential clients all day but if we don't speak to their precise pain points and solve those problems, we'll be posting and praying our whole career. Listen in as I explain how problem syntax messaging works, give you an example of one of our Success Coaches and how she's been crushing it lately, and give you 20 hooks you can start using today! Time Stamps: (0:26) 20 Content Angles That Will Grow Your Business (0:51) When I First Got Started (1:36) Problem Syntax Messaging (2:36) Our Success Coach Lacey and Her Content (4:08) Zoomed Out Perspective On Your Content (6:00) Working Mom Ideal Client Example (7:06) The 20 Hooks ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today! Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between. He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more! Time Stamps: (2:18) Gym Launch Success (2:45) Cale's Story (5:21) Ignorant Tax (9:31) Obesity Rates Increasing (11:20) How Marketing And Sales Improves Your Product (14:40) Never Assume In Relationships (16:15) Building A Personal Brand (19:35) Cale's Organic Content Playbook (23:35) Questioning Your Beliefs (26:05) Top 3 Lessons From Alex and Leila (29:30) The Reality of Constant Difficulty (33:15) 5 Core Areas of Business (37:06) Knowing When It's Time For Paid Traffic ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you aren't aware, there's a new "get rich quick" scheme going around that really pisses me off as an entrepreneur and coach to entrepreneurs. An MRR (not monthly recurring revenue which is a GREAT thing) stands for Master Resell Rights. It's basically selling something that was already created by someone else and promising something that's not true. Listen in as I explain why this pisses me off and why building your own service based offer is a much better option. Time Stamps: (0:59) Monthly Recurring Revenue (1:29) What Master Resell Rights Is (1:57) Who Sees Success With This Offer (3:27) Why This Bugs Me (3:41) The Next Wave of MLM's (4:20) Sell Your Thing (5:16) Previous Helpful Episodes ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

This might be my favorite objection to help coaches with and if you've been unable to close calls for this reason or you are getting ghosted after a call, this is one to save and come back to multiple times. In this episode, I am on a call with a Legacy sales team student going over how to handle the "let me talk to my husband" objection but this strategy works with any intimate partner and it's a win-win-win for everyone involved. Time Stamps: (1:12) Coming Back to This Episode As a Reference (2:26) Rescheduling The Call (5:20) Permission vs Support and 12 Months From Now (7:45) The Art of the Deposit ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In 2018, Erin got a random DM on IG, asking if we'd be interested in interviewing for a reality TV series... Why the hell not right? After six months of interviews, we found ourselves on a flight to Georgia to film "The Battle of The Fittest Couples" Watching Dylan and Lauren Bair compete on their own TV show (Couple to Throuple on Peacock if you haven't checked it out) reminded me of our moment and wanted to share our experience on this episode. Didn't go how we expected but got a great story from it. Time Stamps: (0:52) Dylan and Lauren's Reality Show on Peacock (3:22) Exposure and The Money (3:47) What Actually Happened (4:59) Learning Erin Can't Swim (5:25) Upcoming Lead Generation Challenge (7:04) We Love to Compete (9:08) Funny Side Story ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you need an influx of cash into your business and you've been showing up on social media consistently, today's episode is ABSOLUTELY for you! I'm going to go over what we teach our client's inside of IFCA and give you 3 strategies on social media to get people's attention and have them engage with you. I have a bonus homework assignment at the end you won't want to miss either! Time Stamps: (0:32) Cash Fast In Your Business (1:05) Overview of Strategies (1:42) The 5 Guys Ask Post Strategy (3:31) Feature and Benefit Addition (4:13) Blunt Post Training (4:47) Free Assessment Call (6:39) Bike Shed Method (8:29) Making The Sale (11:25) Bonus Homework Assignment ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you feel like you're struggling and you're having a bad week, month, or even year, I am here to tell you that you're not alone. I've done my best to share my up's and down's in life and business and I've been going through it recently. What I've is that the more I focus on the process and my personal growth, the less suffering I tend to have. Listen in as I explain how more entrepreneurs can overcome depressive episodes and why it's so prevalent. Time Stamps: (1:28) Overcoming Depression and Why Entrepreneurs Suffer With It (1:48) My Bodybuilding Days (3:06) Meeting Erin and Building The Business (4:44) "I'm Only Happy When I Get What I Want" (5:21) IFCA Client Example (7:43) Personal Growth Is The Fulfillment ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Have you been wanted to raise your prices but haven't pulled the trigger yet? Having doubts about whether you feel worth that much or if your program is that valuable? We've been there too and in today's episode, I want to give you 5 ethical reasons to raise your prices starting TODAY and why it will be impactful to both your business and your client's success in your program. Time Stamps: (0:38) 5 Reasons To Raise Your Prices (1:44) All The "What If" Questions (2:35) How to Progressively Increase Your Price (4:00) 2022 to 2023 Business Year (5:40) The 5 Reasons To Raise Your Prices (6:31) Price vs Value (10:44) Abundance (11:42) Rich vs Poor Markets (16:27) Other Episodes On This Topic ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Before IFCA, I started my own fitness coaching business back in 2013 and coached over 3000 individuals (and at points 200 at one time). It was a lot but I didn't know any better at the time and I learned a lot in the process so on today's episode, I want to share my 5 biggest lessons that I believe will benefit you most in your business from a coaching and mindset perspective. Time Stamps: (1:05) My Fitness Business Before IFCA (1:58) Doubled Down on Client Intimacy (2:29) #1: Be Okay With Client's Being Mad At You (4:26) #2: You Will Surround Yourself With The Problem You're Solving (5:57) #3: Get Used To Repeating Yourself (8:34) #4: Sometimes Money Won't Be Enough to Motivate Someone (11:17) #5: You Are Solving an Insanely Valuable Problem (12:08) Success Coach Mo Example ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means higher value, why niching down is dumb in today's market, what a good offer isn't, and more! Time Stamps: (0:58) Recording Our Last Series (1:50) The Value Paradox (2:50) Higher Price Means Higher Value (4:08) Why Niching Down is Dumb Now (5:26) The Offer Equation (7:28) What A Good Offer Isn't (8:38) Your Great Offer Checklist (10:28) Gut Health Example ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Calling all Physical Therapists and Health Professionals: one of our IFCA students Josh is crushing it so far and we wanted to bring him on the podcast to talk about his experience and success! Dr. Josh Elzey is the CEO and Founder of ROI Fitness Academy and he too initially had some fears and skepticism around investing in himself. Listen in as we talk about those fears, how Josh found his North Star and why in this industry, why he made subsequent investing into IFCA including Legacy, and more! Time Stamps: (0:56) Josh's Journey (2:24) Initial Fears Around IFCA and The First Investment (5:32) Putting Skin In The Game (10:14) Jumping Off The Conventional Path (11:03) Revenue Before and After IFCA (13:39) Comparison and Mentorship (18:50) North Star and Josh's Why (25:08) The Second and Third Investment (28:48) The State of the Healthcare Industry (32:33) Taking Physical Therapy Online (39:06) So Many People to Help (39:36) 1-1 Mentorship Aspect (43:07) Final Words and Where to Find Josh ---------- Follow Josh on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more! Time Stamps: (0:44) Previous Episode on The Value Equation (1:47) Making You More Valuable (2:05) Your Intrinsic Worth (2:57) Defining the Equation (4:37) Who Do I Need to Become? (5:52) My Story and Childhood (9:32) Persuasion Power (10:38) Impact Skills (11:47) Two Ways to Scale Your Business (14:42) Shifting Coaching to Business Skills (19:52) Action, Action, Action (21:57) How We Can Help ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business. Time Stamps: (1:11) Why Alex Hormozi Is Wrong (1:35) Quick Example of F*ck You Money (3:30) Our Wealth Accumulation and Why You Need Money (4:35) Alex Hormozi's Value Equation (5:54) Here's The Problem (8:53) The Intrisic Worth Formula (11:09) Impact Skills (12:18) Next Episode ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Continuing our 5 biggest roadblocks health and fit pros face when building. a business, we'll cover the last 3 in this Part 2. Definitely check out Part 1 if you haven't already and expect to learn more about backend offers, lead generation and paying for leads, starting ads before you feel ready, and more! Time Stamps: (1:12) Backend Sales and Capping Out With Only Front End (5:57) The Ethical Aspect of Backend Offers (7:15) Lead Generation and Paying For Leads (11:47) Starting Ads Before You Feel You're Ready (12:42) Scaling and Hiring (33:17) What's New Inside of IFCA in 2024 (37:30) Partnership with Trainerize ---------- Follow Cory on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Feel like you're running up against a wall but not sure exactly what it is? Are you a beginner coach struggling with whether you have what it takes to do this? These feeling are completely normal and every coach goes through them and today's episode will help you identity these roadblocks and create steps to move past them. We're joined by IFCA's head of product Cory Carpenter as he's back in the studio to discuss the 5 biggest roadblocks and what he sees working with coaches every single day. We'll highlight the first 2 in this episode and finish up next episode with the last 3. Time Stamps: (0:35) Cory's Start in Business and Joining IFCA (3:36) IFCA Student Examples (6:55) Two of the Biggest Roadblocks Coaches Have in the Beginning (13:36) Generating Leads (17:52) Coaching on Limiting Beliefs (20:00) Crashing a Wedding and Cold Outreach (20:12) Cory's Personal Strategies ---------- Follow Cory on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

During our Transform2gether days that later became T4E Systems, we made 5 critical shifts that took us from 10k months to 100k months and if you are looking to do the same in 2024, don't miss this episode. We'll talk about why you need to remove yourself from coaching and step into the CEO role, the importance of lead magnets and your email list, eliminating unnecessary tasks, and more! Time Stamps: (0:54) May of 2018 (1:21) Backstory to Erin's Business (2:41) Transform2gether (2:54) Removing The CEO From Coaching Clients (3:36) Lead Magnet and Email List (4:37) Investing in Mentorship (5:56) Eliminating Unnecessary Tasks (6:36) Focusing on Who vs What (7:41) Our $200 Giveaway ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Want your content to convert followers into clients lightning fast? On today's episode, I'll breakdown what has helped thousands of IFCA clients along with our social media pages, what converts the best, types of posts, why you should be posting everyday if you're a beginner, and more! Time Stamps: (0:06) Posting Content to Gain Clients (1:15) Taking More Followers Into Clients (1:58) After a Year, 3-5 a Week (2:15) 3 Types of Posts (3:30) Creating Content Around Problems of Your Ideal Clients (5:38) Indirect Offer (7:02) Indirect Offer Example (9:24) Direct Offer (10:20) Direct Offer Example (11:41) Conversation Starter Posts (13:41) Our Goal With Our Podcast ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Another year has passed and a lot of lessons learned in 2023. For our 500th episode, we wanted to come together to discuss our biggest f*ck up's and wins over the last year, talk about our investment property in Georgia, parenting and constant changes, a parenting productivity hack Jordan uses to stay hydrated, and more! Time Stamps: (1:17) From Failures to Lessons and Opportunities (3:15) First The Wins (5:55) Cherrypicking Jealousy (7:10) Too Much on Doordash (8:25) 2023 Investments (10:27) Georgia Airbnb Vacation Home (11:41) Waiting Too Long to Delegate (16:42) Parenting and Constant Changes (17:22) Parenting Hack #peeinbottles (19:57) Live Event (23:45) Not Getting Pregnant (27:57) Boobie Milk ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Do you know the true power of your subconscious? Have you ever been interested in learning more about NLP? Today's guest has an incredible story we are excited to share with you! Amanda Bybel is a mindset expansion expert that helps coaches stand out online, amplify their impact, and make bank as a credentialed coach. We discuss Amanda's story, how to be a great mom and entrepreneur, and end with a really cool EFT tapping exercise! Time Stamps: (1:37) Mom Identity (6:51) The Inner Beauty Bybel (8:21) Amanda Hiring Her First Coach (10:51) First Starting in NLP (14:03) The Power of The Subconscious (18:34) EFT Tapping (20:29) Cold Plunges (23:06) Being an Entrepreneur (31:16) Being a Great Mom and Entrepreneur (34:09) Knowing Your Value (37:54) Tapping Exercise (46:11) Where to Find Amanda ---------- Follow Amanda on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our 2 part series on running ads, I want to share what you should be tracking so you know if your ads are "working" or not. You'll probably have to listen to this one a couple times but what get measured gets managed and this could be the key to your business growth in 2024. Time Stamps: (0:37) Part 1 Recap (5:13) Spend Percentage (6:17) What Ad Metrics to Track (8:45) Return on Ad Spend (10:41) Put Yourself In Your Customers Shoes ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been on the fence about running ads and want to know when it's viable to start, today's episode (and the next one) is for you! I talk about why most business coaches don't talk about ads, what you should have solidified in your business prior to running ads, and why investing in attention is so effective. Time Stamps: (0:26) When to Start Running Paid Ads (1:27) Hope You Enjoyed Your Christmas (5:31) What Most Business Coaches Are Saying (6:42) Developing Your OSS (7:47) Validating Your Core Offer (9:33) Quality Backend Offer (10:46) Strong Email and SMS System (12:34) Your Blended Cost of Acquisition (12:51) Funnels We're Using (14:27) Investing in Attention and Mentorship ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed