516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More
The Fitness Business Podcast with Erin Dimond and Jordan Dugger · Erin Dimond and Jordan Dugger
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today!
Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between.
He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more!
Time Stamps:
(2:18) Gym Launch Success
(2:45) Cale's Story
(5:21) Ignorant Tax
(9:31) Obesity Rates Increasing
(11:20) How Marketing And Sales Improves Your Product
(14:40) Never Assume In Relationships
(16:15) Building A Personal Brand
(19:35) Cale's Organic Content Playbook
(23:35) Questioning Your Beliefs
(26:05) Top 3 Lessons From Alex and Leila
(29:30) The Reality of Constant Difficulty
(33:15) 5 Core Areas of Business
(37:06) Knowing When It's Time For Paid Traffic
----------
Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)
(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches
(Training) Get Access To The 5 Most Popular Training We Created in 2022
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed