475. Why We Decided to Pivot Our Fitness Business Mastermind Event & What We're Doing Instead (A Lesson in Changing Your Mind As a Business Owner)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger · Erin Dimond and Jordan Dugger
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Show Notes
We're cancelling our event… well kinda… we are restructuring and pivoting our event in a couple months and how we are going to be approaching events in the future. As we've talked about on this podcast, our philosophy is People, Product, Profit in that order and we had them reversed when going about our event planning. We'll discuss every detail and why we decided to make this pivot.
Time Stamps:
(0:34) Why We Pivoted Our Event
(1:25) Now IFCA Summit and Why
(5:42) Last Year's Event Stress
(8:18) Losing Intimacy with Live Events
(9:09) Our First Event
(13:28) Initial Speaker Lineup For Last Year
(17:50) This December's Event Details
(20:04) Everyone's VIP Now
(21:04) Application Process
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