The Ecom Show

How to Beat Your Competition in the Facebook Ads GameCharlie joins us from the UK, sharing with us all the most significant secrets of Facebook Ad Strategy, and how you can make or break your ecommerce business.This week Budai Media founder Daniel and Gecko Squared founder Charlie Lawrance talk about fascinating topics, such as:✔️ Questions that all ecommerce business owners should ask themselves✔️ The four temperatures of audiences✔️ Ad testing and avoiding ad fatigue✔️ The two most important facets of a great Facebook Ad✔️ Focusing on brand awareness vs. revenueLet's dive further into this.What You Need to Know Before You Spend on AdsDon’t just dive in without knowing your objective, audience, or budget. These variables are so crucial to consider because you can blow all your hard-earned money without a strategy.Charlie’s agency, Gecko Squared, has a brilliant quiz for prospective customers to figure out the quality of their website traffic, what part of the funnel they should focus on, and the best strategy for ad spending going forward.Are They Cold, Warm, Hot, or Super Hot?Charlie says that knowing the four possible temperatures of an audience is vital in figuring out what to do next. If you are a small business just starting, chances are you have a cold audience and not much engagement. That’s ok! You can begin from scratch and build brand recognition and pull in customers with “cold ads.”Suppose you have an engaged audience and website traffic (hot leads) and repeat customers (super hot leads). In that case, you can focus more on retargeting and retention rather than pulling in cold leads like a freshly started ecommerce brand.Keep on Testing to SucceedLots of companies get impatient, and they either don’t test their audience out before launching an ad campaign, or they don’t stick with it long enough to get any clear information about how to improve.Figuring out your target CPA and your budget is crucial, and it is also essential to keep successful ads running until they start to decline. Don’t switch up your ads with new ones until you need to, but be sure to steer clear of ad fatigue by running the same tired ads for more than six months.The T.O.C.C.O method is an excellent way to remember the five most commonly tested facets of an ad.High-Quality Creatives and an Unbeatable OfferCharlie says that having high-quality imagery, videos, and creatives are underrated. You can scale up and spend on ads all you want, if the quality of the copy, images, and videos aren’t right, you’ll waste your money.Gecko Squared started to make creatives in-house because it realized that an ad’s success was intertwined with the creatives’ quality so that he would rather build the brand image and control everything for better results. Charlie also mentions there is no clear cut best ad type, but carousels, short videos, and clear lifestyle imagery are the best (no more boring images with white backgrounds). The offer is the most critical part of an ad, and without a strong ad, the best creatives can still fail!.Revenue vs. Brand AwarenessAny marketer knows that they should strike the right balance between focusing on sales and brand awareness. Charlie says it’s all about “putting the right message in front of the right people at the right time!”Gecko Squared is happy to build brand awareness, but the explicit goal is to have tangible results (money in the bank!).If you want to talk to the Facebook Ad guru himself, work with his agency, or learn from him on his excellent blog, check Charlie's social media and website below!Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Charlie:Charlie's LinkedIn Charlie's Facebook Charlie's website  Hosted on Acast. See acast.com/privacy for more information.

Winning Mindset to Stay Motivated Long-Term as a Business OwnerThe Peak Performance coach Killian Markert is back again for the second of a two-part episode of The Ecom Show, and our very first live stream video!Killian and Daniel sit down again to remind us why health, nutrition, sleep, and exercise are so crucial for a productive lifestyle, and what you can do to stay focused. Study up and learn from a genuine expert about:✔️ Resources for learning what you need to know✔️ The 4 Degrees of Consistency✔️ How to effectively manage your time✔️ Staying focused while you work✔️ Separation of work and personal lifeAt Our Fingertips40 years ago, one would have to walk down to the library, search the archives, hope a book was in stock, and then digest the information in a short time just to learn something. With the rise of the internet, we have more information than we could possibly realize yet we are overwhelmed by the choices and the distractions of the world.Sitting down and actively studying something you want to learn is hard to do but incredibly rewarding, especially when you can shut out distractions and take notes.4 Degrees of ConsistencyThese proven categories were shared by Killian to describe the different stages of consistency that are required to improve yourself. The lowest degree is finding the motivation to do something, which you can rely on only for a short time before you revert back to your normal practices.You can discipline yourself to reinforce these motivations and stick to a plan, but you won’t find much success until you begin to build habits! These habits don’t happen overnight, they are set in stone after countless repetitions so you can do what you need to without even thinking about it!The fourth and most powerful degree of consistency is realizing your identity. If you are an athlete, you train because it is part of your identity not because someone is telling you to or because you have to force yourself. It’s just what you do!Time Management = Attention + EnergyKillian asserts that time management is incredibly easy to figure out if you realize the connection between energy and focus. You can have all the energy in the world but if your phone is ringing off the hook, you won’t be able to put that energy to good use.On the other hand, if you are focused but neglecting your sleep routine and lacking energy, you also won’t get anything done. Killian argues that time management sort of falls into place once you account for energy and focus, although he still opts to use time scheduling to be more efficient!There is Plenty of Day for Work and PlayRespect your work hours, and respect your personal time. Let clients or customers know when they can reach you and when you are not available. Even the most successful business owners cannot succeed when burnt out from exhaustion, and that is guaranteed to happen if you don’t set a boundary between your personal time and your work time.Killian recommends setting ad blocker software and turning off notifications during the workday to avoid distractions, but he says you should do the opposite for your clients and emails when work is finished. A nice little daily “end of work ritual” is nice to remind you that work is over for the day, giving you peace of mind to enjoy your life.Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Kilian:Kilian's LinkedIn Kilian's Facebook Kilian's websiteKillian's checklist  Hosted on Acast. See acast.com/privacy for more information.

How Good Habits Can Help You Succeed With Your BusinessThis week’s guest has so much helpful knowledge to share, we had to split it up into 2 weeks!Join us as Budai Media founder Daniel has an eventful chat with Killian Markert, a Peak Performance Coach.To provide our listeners with a well-rounded assortment of colorful guests from all walks of life, we invited Killian to share with us a bevy of tips about how to improve your health, nutrition, sleep, exercise habits, and more.Most people are unaware of how profoundly important these essential habits and choices we make on a day-to-day basis really are when it comes to our health and our business. Take a seat, grab a pen and paper, and listen in as Daniel and Killian discus:✔️The link between health and business✔️Tips for better sleep✔️ Nutritional advice for business owners✔️Staying active to balance yourself out✔️ Meditation and mindfulnessIt’s All Tied TogetherThink it’s sustainable to eat fast food, get less than 8 hours of sleep, and spend all day sitting down? Killian says think again! There is a reason he is highly successful in his business life because he has realized the crucial link between treating you remind and your body right first and foremost.Cleaning up your lifestyle and setting simple, micro habits is key to setting long term goals and building motivation!Sleep Hygiene: The Most Overlooked Health IssueFrom how many hours you sleep and how much light is in your room, to your mattress firmness and your sleeping position, sleep is influenced by lots of decisions you make throughout the day.Killian says that when you wake up, you are already preparing yourself for your next night’s sleep without knowing it. He shares with us some tips on how to choose the best sleeping position, stretching and relaxing before bed, and avoiding working or bright screens too close to bedtime.Eating the Right WayDaniel and Killian walk us through several different dietary choices, weighing the pros and cons of things like intermittent fasting. Killian recommends ditching coffee before it becomes an addiction, and instead of using it sparingly when you absolutely need it!He also stresses the importance of what you put into your body, saying to cut down on refined products and sugar and instead opt for a mostly plant-based diet. You can still eat meat and dairy but aim for making at least 80% of your diet unrefined and plant-based.Your Body is a TempleKillian likens business owners to athletes, saying it has never been more competitive for business owners ever. We must strive to keep our minds sharp and motivated, and one way of doing this is ensuring we hit the gym or stay active throughout the day.Even if you hate sports or working out, there is something out there for everyone to stay active like rock climbing or hiking. It’s also important to note that sitting more than standing can negate the gains and positives of working out, so be sure to spend more time on your feet rather than your backside!5-10 minutes will make a huge differenceKillian says meditating has greatly improved his mindfulness and quality of life. There are lots of ways to meditate, but spending time undistracted and unstimulated is crucial if you want to balance your mind and put your best foot forward throughout the day.Keep you remind sharp, read books, listen to podcasts before bed, and amaze yourself with the wonders of what just 5-10 minutes of any activity can do for you in the long run!Tune in for Part 2 of Killian and Daniels chat next week for the next episode of The Ecom Show!Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Kilian:Kilian's LinkedIn Kilian's Facebook Kilian's website  Hosted on Acast. See acast.com/privacy for more information.

Scale Up Your Ecommerce Business: Proven Digital Marketing Strategies to Grow Your StoreThis week Budai Media founder Daniel sits down with Deividas, a brilliant digital marketer that helped co-found the Sugatan, a leading marketing force in the ecommerce industry!Although originally hailing from Europe, he now spends most of his time in the Digital Nomad hotspot of Dubai!Listen in as we talk about:✔️When you should focus on scaling up your business✔️ How to hit the next level in monthly revenue✔️ The most effective channels for online marketing✔️Developing new products for your ecommerce store✔️ Ecommerce difference in Europe vs. AmericaLet's dive deeper on these topics.The Right Time to GrowDeividas provides some valuable tips for scaling businesses, coming from his experience growing major ecommerce brands to 8-figure giants. He recommends not getting ahead of yourself and being patient in the beginning.As time progresses, you can start to make changes in how you advertise, who you hire, and how you look through your data. Deividas and Daniel even agree that you should wait until $300 thousand in monthly revenue to expand your marketing from one channel to multiple utilizing Facebook, Google, Youtube, Instagram influencers, and more.Set Revenue Goals and Beat Them!Epic ecommerce brands aren’t built overnight. Deividas describes the different steps it takes to reach certain milestones like $1 million in monthly revenue.His process is to make a plan for every new revenue tier, and strategically scale up marketing, hire specialists, find new avenues for marketing, and more. You can also afford to buy more expensive tools and spend more money on advertising the more profitable your business becomes!Facebook, Google, Youtube, Tik Tok, and More!Digital marketers must get creative when it comes to building brand recognition. Deividas mentions that all ecommerce stores should start right off the bat with email marketing as it is a simple and cost-effective way to begin your growth.The Sugatan Agency utilizes Facebook Ads and Instagram influencers normally, but they are looking for a third heavy hitter for their lineup. Tik Tok is a rapidly emerging channel to consider for younger audiences, but Deividas prefers to look more into SEO (a great long term investment) and Youtube, although this has proven more difficult to scale.Focus on One Product or Many?There is a time and a place to expand your offering of products, but oftentimes people disagree on when you should do so. Deividas suggests only investing in new potential products when you have the available time and cash flow to. Otherwise, it’s best to focus on your main products and scale up accordingly.If you develop new products in-house like Sugatan’s clients, then it can take a long time for new quality products to hit the market.Starting an Ecommerce Business in the European MarketplaceOne particularly interesting wrinkle discussed this week, is the appeal of the European market. Deividas think that it is a lot less competitive, and you can essentially take what works in America and apply it to Europe which is practically ripe for the taking.It is more difficult to break the language barrier with so many different countries, but you only need to focus on France, Italy, and Germany for instance to hit that $100 million dollars annual revenue for example.Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Deividas:Deividas' LinkedIn Deividas' website  Hosted on Acast. See acast.com/privacy for more information.

Automate, Delegate, and Eliminate: How to Improve the Workflow of your Ecommerce BusinessStraight out of Athens, Georgia in the United States, we sat down with Will Christensen for a productive and insightful chat about the wonders of automation!Will is the founder and CEO of DataAutomation, one of the industry’s premier automation experts, and who better to speak with about what should or shouldn’t be automated. Together with Budai Media founder Daniel, this week’s edition of The Ecom Show is a tasty treat for all ecommerce shop owners, entrepreneurs, data nerds, marketers, and quite frankly, anyone else hoping to learn about an often overlooked facet of the business.Join in on the fun and learn about:✔️How to communicate with automation experts✔️ The 15-1-1 litmus test✔️ Best ways to hire new workers or find a knowledgeable mentor✔️ Most commonly automated ecommerce tasks✔️ Who should focus on automation within a companyLet's jump further on the content of this amazing episode!Create a Roadmap for AutomationIt is best to figure out 4 different components before you ever hire someone to automate a task. What is the origin, the destination, the transformation process between the two, and finally, the trigger action that sets the automation process in motion? Once you can create a visual guide for what you want to accomplish, it is virtually impossible for a real data automation expert to mess it up.15 Minutes a Day, 1 Hour a Week, 1 Hour a MonthThis fascinating litmus test could be the key to your ecommerce woes. Just taking note of time or labor-intensive tasks can be helpful for you to focus your time elsewhere.Keep a log of actions that take more than 15 minutes of time per day, or an hour either each week/month so you can identify a way to automate it and free up your time/attention. DataAutomation’s podcast is actually called Automate, Delegate, Eliminate because it is a catchy and handy way to prioritize while organizing your time more effectively.Best Things to Automate in EcommerceThese days you can essentially automate everything (even copywriting, design, and customer feedback). This doesn’t necessarily mean you should automate everything!According to Will, the three most commonly automated tasks in ecommerce are order transfers, inventory transfers, and tracking information transfers. He explicitly states that some things can actually cause more harm when automated, like any instance where you can miss out on vital customer feedback. People trust other people more than automated chatbots!.Who Should Automate?In any given company, CEO’s normally pushing new innovation or evolution within, but when it comes to automation, Will believes that the people in the trenches should be the ones driving this sort of change. Higher-ups and C-level managers will appreciate the efficiency and initiative, but they also need to make it easier for workers to do this by allocating resources, money, and tools to automate everything possible.By freeing up money to hire outside agencies or freelancers in Fiverr or Upwork, you can save your company time and money in the long run. If a task passes the 15-1-1 litmus test, it will provide real ROI guaranteed!Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Will:Will's LinkedInWill's websiteWill's email Hosted on Acast. See acast.com/privacy for more information.

How to Properly Analyze the Analytics of Your Ecommerce BusinessTune in as Budai Media founder Daniel chats with Rumen Dimitrov, an expert in Shopify Speed and Conversion Rate Optimization!It’s clear right from the beginning that both Daniel and Rumen are passionate about numbers and data, and they discuss the biggest problems, areas of concern, and solutions for ecommerce store owners to focus on.Rumen says that lots of people would be shocked at how little even the largest and most successful ecommerce brands focus on their data, and with a little fine-tuning, you can iron out all the kinks and make a successful and profitable sales funnel for your store.You can also learn more about:✔️ The Good Clicks vs. Bad Clicks concept✔️ The difference between leading metrics and lagging metrics✔️ Shopify Analytics vs Google Analytics✔️ Trusting the sales funnel and not trying to convert early on✔️ Listening to your customersHit play and enjoy the full episode now!Are You Getting Quality Clicks?Daniel and Rumen talk about the misleading numbers associated with conversion rates, and how you can best figure out what is going on because every click is different.Simply measuring click-through rates alone will never help you gain insight into how your website is functioning, and if you are generating lots of attention but making no sales, you are getting “bad clicks”. You can see this as an opportunity and not a problem, however, and figure out where you are losing people during the process.Leading Metrics and Lagging MetricsLeading metrics are predictive tools used to calculate sales and conversion rates. Generally speaking, leading metrics look forward to future events, while lagging metrics are used to figure out what has already occurred.Understanding the relationship between your store’s leading and lagging metrics is necessary for success if you want to smooth out any problems and set yourself up for higher conversion rates.What Data Analysis Tools Are Available?Shopify Analytics and Google Analytics are the two most commonly used tools on the market, and both offer their own features. Shopify’s tool is easier for the average person to figure out, but lacks the tools, filters, and specific details that serious data-driven business owners want.Google, on the other hand, offers enhanced ecommerce tracking, but can sometimes be overwhelming for people. The sheer offering of tools, metrics, and other data on Google Analytics is why it reigns supreme in the online data marketplace.Let the Sales Funnel Do Its JobAnother important tip you can glean from this episode is to not try and convert sales to early. Rumen mentions that it is much better to bring someone to your site, offer them something of value while collecting contact information, and slowly warming them up to your brand.First-time visitors rarely make a purchase, but building a rapport with them over time can be the best strategy for generating sales down the line. Let them warm up to you and trust your brand instead of pouncing right away!The Customer Knows BestIt may seem obvious, but listening to the customer is actually the best thing you can do as a shop owner. Rumen discusses the many ways you can do that, like checking out customer service inquiries or offering a discount for helpful feedback.If you have a hypothesis that is based on data or customer feedback, test it! There is a science to optimizing your website shopping experience, and you can even observe friends or family members testing your website to note inconsistencies or bugs that can be avoided. Both Daniel and Rumen agree it’s best to take the time now to optimize your website rather than waiting until mid-November because Q4 and the winter holidays are fast approaching!Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Rumen:Rumen's LinkedIn Rumen's website  Hosted on Acast. See acast.com/privacy for more information.

We are keeping it in-house in this episode as we speak with two of our very own specialists at Budai Media!Ben is our Senior Account Manager who was a guest for our inaugural episode of The Ecom Show where he spoke to us about life as a digital nomad in Bali and his expertise in ecommerce.Zsófi is an account manager and an SMS/messenger guru with a knack for learning quickly!Listen in as Daniel, Ben and Zsófi discuss:The unique backgrounds of people working in ecommerceBuilding your own ecommerce store in any nicheOwning an ecommerce store during the times of COVID-19The importance of SMS/Messenger marketingDifferent tools you can use to engage your audience and keep them interestedBoth Zsófi and Ben bring their unique skillsets and knowledge to the table and discuss with Budai Media founder Daniel, for a productive and fun learning opportunity that is guaranteed to help you improve your situation.Be Your Own BossBoth Zsófi and Ben are business owners on their own, having created companies that bring value to customers. Zsófi mentions that she decided to work for her own if she couldn’t find a perfect fit company to work for, and last year she opened her own ecommerce brand in Hungary.With all the potential struggles and setbacks associated with owning a business, there is nothing like the freedom to do whatever you want, whenever you want, however you want!Adapting Your Ecommerce Brand to the Age of COVID-19With her own fitness niche ecommerce brand up and running and a great deal of success selling the entire inventory of fitness gear, COVID-19 significantly disrupted the supply chain for Zsófi and many other ecommerce shops around the world.Adapting is a crucial skill for ecommerce owners, and Zsófi explains how she had to secure another supplier to meet the increased demand for fitness products while people were stuck at home and unable to go to the gym.What Tools and Softwares Should you Work With?Ben and Zsófi run us through their favorite companies when it comes to software, and they discuss Octane AI, Recart, SMS Bump, OptinMonster, Facebook Ads, and Klaviyo among other industry-leading tools.Knowing the pros and cons of all the potential resources you can work with is another key component to figure out when you own your own ecommerce brand.SMS, Messenger, Email Marketing, and More!All of these important strategies revolve around enhancing the customer experience. Zsófi mentions that the most fulfilling part for her in her time as a business owner has been tailoring the experience to be more enjoyable. Carefully designed packaging, responsive customer service, and intelligent marketing strategies are how she succeeds.Don’t reinvent the wheel, just find something that works and make it your own! Make sure to balance your use of these tools and strategies, and remember that people want to feel like part of something, not like they are being constantly bombarded by campaigns, discounts, and messages about sales!Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Ben:Ben's LinkedInBen's FacebookFollow Zsófie:Zsófi's LinkedInZsófi's Instagram Zsófi's website  Hosted on Acast. See acast.com/privacy for more information.

Building an Authentic Brand from Scratch, Starting Retail beside Ecommerce, How to Find the Right InfluencersJoin us as we sit down with Arron Coote, the CEO of BAUSELE, a premier luxury watch brand in all of Australia.Starting with handmade sign painting and digital printing, Arron began exploring new business ideas. His most successful venture was growing a massive beauty product empire that sold products in over 100 countries and 4000 stores all around the globe.After selling the company, he moved onto his next big challenge. He was approached by the founder of BAUSELE to leverage his expertise in marketing and business to scale it up while making it a household name. On this episode we talk about:✔️ Finding your ideal lifestyle without feeling like you are “working”✔️ Surrounding yourself with the “best-in-class” people✔️ Starting a business and scaling it up into a global powerhouse✔️ The challenges of being a CEO for a major brand✔️ Retail vs. Distribution vs. EcommerceDon’t Work to Live, Live to Work!Many people are unaware that you can make money while having fun with something you are passionate about at the very same time. Arron mentions that he works every day, yet he never feels like he is working.It is a joyful experience to build a company from the ground up, to learn from mistakes, and to see the fruits of your labor. Finding something you love to do and figuring out a way to make a living should be a fun challenge, not a daunting task!“Let the Experts be the Experts”It can be terrifying as a business owner to entrust someone with your baby, but delegating to the right people and trusting proven professionals in their field is a massive part of being an entrepreneur. Arron mentions that micro-managing actually stunts the growth of a company.Finding the best people and giving them the creative freedom to learn, grow, and do their thing is crucial. He also mentions Who: The A Method for Hiring as a fascinating resource for those wondering how to improve their companies by hiring the right people.Building and Scaling a BusinessThere are many different ways to create a business, whether you offer products, services, or some combination of the two. Figure your strategy out early on as well as your target audience, niche, and marketing plan.Sometimes you have to make difficult decisions, like when Arron and his wife (who also works with him at BAUSELE) decided to offer equity to a beauty niche video blogger on Youtube with 2.5 million subscriptions. Giving away an ownership stake in a company you own shouldn’t be taken lightly, but in this case, it helped massively expand the business for a relatively low price.Find your Inspiration!Arron mentions the delicate nature of “wading through the passion” of BAUSELE founder Christophe Hoppe, trying to strike a balance that preserves his initial vision and dream, while reaching as many customers as possible.By rebranding the company and catering more to Australians rather than tourists, Arron and BAUSELE earned the trust of retailers and were rewarded with a 346% boost in sales. Building connections with celebrities, major retailers, and brands like Sydney Opera House have also helped catapult the company onto the world stage.Retail, Distribution, and EcommerceThe single most valuable piece of advice Arron offers us is a tried and true principle to live your life by. Don’t put all of your eggs in one basket.The recent pandemic is proof that you cannot account for everything that will happen. Retailers got hit hard in the first half of 2020, but ecommerce stores have enjoyed record sales. If there are major computer viruses, on the other hand, that threaten the security of the internet, perhaps it would be the other way around. Diversifying your business and how you make money can insulate you from risk and bankruptcy!Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Arron:Arron's LinkedInArron's email  Hosted on Acast. See acast.com/privacy for more information.

Why Copywriting Is The Number One Skill to Ecommerce Marketing?Give it up for Csaba Borsazi, our guest for the 11th episode of The Ecom Show.Csaba is Hungarian, (hence the difficult-to-pronounce name), but he is originally from Transylvania in Romania. After studying the psychology of business in university, his desire to learn everything he possibly could at marketing and sales was left unfulfilled.Now Csaba is a brilliant marketer, copywriter, and content creator specializing in the email marketing niche. Having worked with major brands like Oberlo, he now spends a great deal of his time teaching people the secrets of crafting concise and exceptional copy on his website, or his rapidly growing Youtube channel.On this episode, we discuss topics and issues like:✔️ How to break into the copywriting field✔️ Importance of learning copywriting basics for ecommerce business owners✔️ Lots of strategies for finding new clients✔️ The best books, authors, and learning resources for teaching yourself copywriting/marketing✔️ The future of AI and headline generators for copywritingGetting Started as a CopywriterJust like anything else, copywriting is a skill you can learn, although some are born with some natural gifts for persuasion. Csaba was fascinated by learning the relationship between psychology, emotion, and sales, but he learned more while attending workshops with industry leaders than he did in university.Copywriting requires you to be more than just a writer. You must think like a scientist, a data analyst, a salesman, a psychologist, and a business owner, among other things, so writing is only a small part of what a copywriter does.Where are the Clients?Csaba runs through some great strategies for picking up customers, often thinking outside the box. After initially starting on Upwork, he then moved to Linkedin with a newly polished profile, although it is not his preferred method.You can find customers through word of mouth advertising, cold lead emails to companies, offering advice in Facebook groups, or creating a Youtube channel sharing advice and wisdom (his favorite method).What is the Secret of Copywriting?The trick is to figure out the mindset of your customers and how to appeal to them emotionally. Everyone wants to be successful and make money, but only by getting to the core of these desires can you genuinely sell to someone.You want to appeal to the emotions of your audience because people rarely purchase anything based on logic. Copywriting has a learning curve, but understanding both the scientific and artistic aspects of the craft surely helps!Find your Inspiration!Among the more exciting references made is the 5 Levels of Awareness Method pioneered by copywriting legend Eugene Schwartz. Figuring out how much information you need to share with your target audience revolves around understanding what level they are on.Some people are unaware they have a problem and are the hardest to target. Others know they have a problem but are unsure of what it is. Then some know their problem but are unaware of a proper solution. If they know the answer, then perhaps they don’t know what product will best carry them to that solution.Put Words on the PageOne of the most obvious but overlooked lessons to draw from this week’s episode: just start writing. Don’t let a crippling fear of making a terrible first draft delay you. Start writing and worry about cleaning it up after!Follow Daniel Budai:Daniel's LinkedInDaniel's FacebookFollow Csaba:Csaba's FacebookCsaba's LinkedInCsaba's YouTube ChannelCsaba's websiteBooks & Marketers mentioned in the episode:Breakthrough AdvertisingThe Challenger Sale: Taking Control of the Customer ConversationRamit SethiGary Halbert Hosted on Acast. See acast.com/privacy for more information.

How a Few Technical SEO Techniques Can Change the Course of Your Ecommerce BusinessWe would like to extend a warm welcome to Benjamin Strusnik for the 10th episode of The Ecom Show, an expert in all SEO related strategies.Since the ripe age of 12 years old, Benjamin has remained fascinated by the online world and its vast potential for growing businesses and making money.Starting with Youtube and eventually learning how to code and build websites, Benjamin noticed a large problem with his business model and found an excellent new strategy to address it.Now he has emerged with his agency, Golden Web, as a leading force in the online marketing game, utilizing the wonders of SEO wizardry to help his customers enjoy great deals of success.This week Budai Media founder Daniel discusses with Benjamin a variety of SEO and online marketing topics such as:✔️ Technical SEO and how it can drive new website traffic and increase conversion rates✔️ Full SEO website audits and the hundreds of problems that can sabotage Google ranking✔️ Different types of affiliate marketing (Youtube, TikTok, Twitch, Instagram)✔️ The 3 most common SEO mistakes website owners make and how they can be easily fixed✔️ SEO for niche sites vs. authority sitesThe Unspoken Problem with SEO StrategiesMost agencies focus on two things while improving SEO for their customers. Content and link building. This is a proven strategy but it leaves lots of money on the table and fails to address the main problems that plague most ecommerce sites.Performing a detailed audit can cut down on easy to fix mistakes like duplicate content or slow website speeds, both of which are relatively simple to remedy. You can find and remove duplicate content with helpful tools like Siteliner, which will ultimately help your ranking.This is Just the Tip of the IcebergThe internet and ecommerce are still relatively young in the grand scheme of things, and the algorithms and rules that govern them are essentially rewritten daily.Ten years ago Youtube was still a limited platform with a small chunk of the population utilizing it. Fast forward to the present day and social media dominates many of the facets of our lives.Experts like Benjamin think the possibilities are only now being realized, while ecommerce, affiliate marketing, and social media are poised to keep growing and growing.Figure out your Niche, Research your Competition, Boost your RankingNot ranking on the first page of Google can be essentially a death sentence for your business, but don’t panic. There are ways to make it to the promised land!The top three rankings for any Google search are where you want to be, with 50% of web traffic going to the 1st listing, 35% percent to the 2nd, and an exponential drop off after that.Highly competitive niches are harder to rank in, but this can be counteracted with efficient use of longtail keywords and organic content to answer the questions your ideal customers are asking. Non-competitive niches are even easier to rank in with a little bit of work and planning.Best Advice for Ecommerce EntrepreneursBenjamin believes that before you build a business, you should have done extensive research in your industry, and select an amazing product that will perform well/serves a purpose.Run some ads to garner interest and reach out to affiliate marketers for free exposure commission deals. This is perhaps the best time in ages to purchase PPC or paid ads as prices won’t be this low again for a long, long time.Lastly, consult an SEO specialist like Benjamin at Golden Web for some top-notch advice from a tried and true agency, so you can bring in organic traffic with your shiny, new website.Follow Budai Media:Budai Media's LinkedIn Budai Media's Facebook Follow Daniel Budai:Daniel's LinkedIn Daniel's Facebook Follow Benjamin:Golden Web website  Hosted on Acast. See acast.com/privacy for more information.

How to Grow as a CBD Ecommerce BusinessOur guest for this week’s episode is Sumeet Harish, out of San Diego. Sumeet is a bonafide expert in CBD, an industry that has become increasingly popular over the last few years.Noticing just how unhealthy the world has become, Sumeet found a great opportunity to heal people with CBD. Listen in as Sumeet and our company founder Daniel Budai explore a variety of topics this week such as:✔️ The difference between CBD & THC✔️ What to expect from this industry over the next few years✔️ The secret molecule of the future✔️ Advertisement strategies for CBD stores✔️ Influencers & CBDCBD vs THCCBD is a non-cycle activity that helps you calm down; it makes you feel good and helps regulate your body processes. THC has the psychoactive component to relax you more while impairing your functions and putting you into an alternate mindstate.CBD is considered safe in the United States and in dozens of other countries already, and it is becoming increasingly popular for people who want to control their anxiety and live a functional life.CBD is a $20 Billion Market NowVisionaries like Sumeet see the opportunity in this rapidly emerging market to bring recognition and awareness to a product most people are unfamiliar with.Erasing the misconceptions and promoting its grand possibilities all but ensures that CBD will be around for a long time!Offering THC products for recreational users is a way to make additional money, and it is also important to note that the massive amount of tax revenue brought in through both CBD and THC sales is a convincing argument to support full legalization in the future.Cannabinoids Can Continue to be ExploredWhen we wake up in the morning, many of us usually drink coffee. The major acting component of coffee is caffeine, which acts to stimulate your central nervous system.As for CBD, it is already available in many different products. It is in creams, it will also activate the cannabinoid-system.Once the market understands this, there are going to be products everywhere utilizing this incredible molecule according to Sumeet.After you educate healthcare providers and your customers to understand your product, there are definitely even more possibilities to explore to expand your sales.Where to Start with a CBD CompanyFor Sumeet, you need to understand what you want to offer to your customers, why you want to be in this industry, and how to study it.Next, you should book an appointment with a reseller, and understand what the minimum order quantity is.Get in touch with a merged account to understand how you can process payments. Then you are free to explore the market and figure out the best copywriting/advertisement options, or innovative new strategies to promote your products!Advertisement for CBDSumeet uses a 3-tier approach. He starts with social media and then moves to Klaviyo in order to get people interested. Emails are sent out each day. If it makes sense, Sumeet also adds SMS. There is a large focus on retargeting to bring back repeat customers.The idea is to get traffic as soon as possible and work hard to retain customers using email marketing, which changed the game for the CBD industry over the last few years.Email is great for personalized messages, education, sales, and more. Traffic from emails is more engaging than social media/ads, and this the biggest difference when it comes to CBD stores.The Right Approach for Influencers to Promote your ProductInfluencers are people, and their goal is to make money advertising for their clients. You must start with this mindset and understand the influencer you are trying to reach. Have a contract in place and make sure you are protected. Learn from your strategy to improve and grow your business in the long term.Follow Budai Media:Budai Media's LinkedIn Budai Media's Facebook Follow Daniel Budai:Daniel's LinkedIn Daniel's Facebook Follow Sumeet:Sumeet's Linkedin  Hosted on Acast. See acast.com/privacy for more information.

How Strategic Thinking Wins Over Simple TacticsJosh Boone is our guest for the 8th episode of The Ecom Show. Helping companies with SEO and development of their business. Daniel and Josh went together on a conversation talking about the importance of strategic tactics and even SEO.✔️ The difference between the consulting and the agency model✔️ Profit margin vs revenue: what is the best to evaluate the finance healthy of your business?✔️ Leveraging your business in the long run✔️ How SEO can help you integrate with your audience✔️ What comes next, after Covid-19?Consultancy vs agency modelingThe biggest issue is the incentive. On the agency model, there is a step where you need a lot of clients. Your big experience talent. Junior staff.For Josh, the biggest issue is that the incentives are not aligned with the client. And the agencies are not incentivized for optimization.Budai Media has been flexible and working a hybrid model. And we are a big fan of consultancy as well.Change your KPI and test new strategiesIf you focus on revenue, then probably growth will be in your head. But if you set profit margin or customer satisfaction, you will think differently.At the moment our main KPI is the extra revenue we generate for our clients. And that has been very interesting and an opportunity to focus on client satisfaction mostly.SEO connected with your audienceUsing Search Engine Optimization (SEO) will help you understand even more your audience. And everything should be integrated, with your email tone, SMS, or Messenger marketing as well.Make sure your SEO is related to your brand voice and what products or services you offer to your clients.The e-commerce after Covid-19Leave behind your assumptions and test new strategies as soon as possible. Also, make your decisions based on stats, not on assumptions.Do not be driven by fear, it most likely stops you from improving your business in the long run.Book talked during the podcast:The Supernova Advisor Follow Budai Media:Budai Media's LinkedIn Budai Media's Facebook Follow Daniel Budai:Daniel's LinkedIn Daniel's Facebook Follow Josh Boone:Josh's LinkedIn  Hosted on Acast. See acast.com/privacy for more information.

What Are The Right Steps to Scale From 6-Figure to 8-Figure Per Month in EcommerceToday’s guest is Darius Kunca, who owns an e-commerce agency to help businesses to grow fast and efficiently using omnichannel approach.Here is what we covered on this episode:✔️ What is important to have at first on your store✔️ Combining different marketing channels✔️ You can get good with creative, but you should know how to leverage it✔️ The things that took you to this level, won't take you to the next levelA good landing page is the best startDarius mentioned the importance to have a good landing page to start your business, then focus on Facebook Ads. You need to focus on one channel to make the difference. Some e-commerce owners started with 5-6 channels, and you are splitting your attention between too many channels.You have to A/B test on your landing page as well, like button color, for example.We have seen in the past that it is important first to focus on acquisition. In the beginning, you should focus on the landing page to acquire your customers accordingly.The combination of traffic, conversion, and retentionThe first step is Facebook Ads for one month. Darius’ company develop an advertisement strategy and then go for other channels.It is important to track the return on each channel. The main things happen on your website.But you shouldn’t focus on ROAS and CPC only. The order should be focusing on Facebook Ads right after the website conversion and KPIs.Creative and leveragingYour creativity should be one of your focus. But you also need to be aware of a way to leverage it to the next level.Because, most likely, there will be a time where you will find perfect creativity for your audience and it will require ongoing maintenance with minor editing.At the same time, leveraging your business to the next level while maintaining your creativity on a high level is important, and something you need to have in mind.The next stepOnce you have a good brand and product, after 50-80k you can start thinking on emails, but depends on niche and business.Play around with channels, invest money, and never rely only on one channel. The things that took you to this level, most likely will not make you reach your next level with your business.It is important, for example, to have celebrity marketing in mind as well. Influencers are also a good investment for you to aim while scaling up your business to 8-figures.After a while is putting out your name, building a reputation. But that's another level.Darius' final advice: Understand what you have to change from one level to another.Follow Budai Media:Budai Media's LinkedIn Budai Media's Facebook Follow Daniel Budai:Daniel's LinkedIn Daniel's Facebook Follow Darius Kunca:Darius' LinkedIn Darius' Facebook AdKings Agency  Hosted on Acast. See acast.com/privacy for more information.

Who should work with an agency and what are the two major factors why you don't grow as a business?Tim Kilroy is back again! The 5th episode was such a success that we decided to bring him again in the 6th episode. In this episode we explored:✔️ Which are the most common issues regarding business and personal growth✔️ Measuring the understanding your customer metric✔️ Which companies should work with an agency and which not✔️ The stuff you know how to do doesn't work anymore, and this happensThe Internet makes it look so easyAccording to Tim, if you follow the x system you will hit 9 figures or whatever. It looks like starting a business is clicking in the right place and everything will magically come true.That's not true. Building a business is hard. Success is not inevitable. Success is something you have to be in the purpose of and understand that it happens despite you, not because of you.The mindset of the earliest day entrepreneur is that, if I have the right system, it will work. And this is not true.You need to have the right team and know how to deal with your customers and potential customers.Systems are an engine. You have to put something in place for that system to work. It is not a great vision that creates great companies.The product/service market fitIf you are not having success, there are two main scenarios: you've got the right audience, but you are selling the wrong product/service. Or you've got the right service/product, and you are selling to the wrong audience.And the other scenario, you don't have the right product or the right audience.What makes sense is understanding your customer. How do you measure the return on understanding?If you can think about ways to increase your level of understanding the needs/desires of your customers, that will bring the most significant return you have ever made.Does an agency fit your business?There aren't external signs to show you that your business needs an agency. It is more like your ability/availability to source/train and invest on in-house talents versus hiring an expert.Most ecommerce companies hire agencies because they either don't have the staff or the ability to manage a staff that performs the desired activity.If you can't manage the top-performing professionals in your team, that's a sign an agency might be the best way to achieve the best results.Not everybody can manage everything. And money-driven decisions are not well done as well, most of the time. You need to work with an agency because they are better, not because they are cheaper.Working with an agency also makes you avoid failure to learn, because agencies already face issues and failures, which prevents you to lose sales because of your own mistakes that you didn't learn before because you didn't make it.It doesn't work anymoreSometimes things you are doing are going really well. And all of a sudden, it all goes really bad. This happens. The first thing you should do is think about the last time you thought "oh, everything is working well" and about what you were doing.Likely you were doing something different. And now you are a little bit bigger. You need to go back to the last thing that worked and reevaluate it. You need to check what you are putting and what you are getting from it.So, revert back to the last thing that worked. And reevaluate the consequences you did not consider.Books talked about during the podcast:The Road Less Stupid: Advice from the Chairman of the Board The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice Follow Budai Media:Budai Media's LinkedIn Budai Media's Facebook Follow Daniel Budai:Daniel's LinkedIn Daniel's Facebook Follow Tim Kilroy:TimKilroy.comTim's Facebook  Hosted on Acast. See acast.com/privacy for more information.

What changed in ecommerce since 1997, what trends are emerging today and what didn't changeThe guest of our 5th episode is Tim Kilroy. He started working on ecommerce world in 1997. Then went to digital marketing, opened his own business, and now is providing consultancy service for ecommerce business all around the globe with acquisition specifically.Here is what we covered in this episode:✔️ What trends he saw since the beginning✔️ Communication quality✔️ What changed in the world after Covid-19✔️ The entry-level of ecommerce increased?✔️ Key trends right now in the marketWhat changedThe tactics and channels have changed, but the intensity has not. People wanted to be your homepage in the past.People spent too much time with acquisition instead of also focusing on retention as well.The customer experience is far for perfect for most ecommerce, which are mostly focused on acquisition and lead generation.It is easy to measure sales. Tim thinks that’s why people do that.Communication qualityIt is important to understand who you are to your customer. This is not mechanical, but more likely emotional feedback you need.By understanding the emotions you know what you represent to your customers. While small companies usually focus only on numbers, instead of the whole activity.The difference between a small and big company for Tim is patience. Try to figure out what the brand is to customers and this interaction between your company and the customer.Covid-19 and the recent changesWe’ve taken down the fever pitch of business and realized that commerce is part of our life, it is not the biggest part of our life, according to our guest, Tim.Communication matters today more than ever. It could be communication about the brand, reactions, whatever. But it is significantly more important.Customer experience as well is also something you need to keep in mind to be successful these days.The entry-level for ecommerceThere are different ways to source products. The bar raised because things are now more uncertain. You need to earn more trust for 5 or 6 months ago.You might be worried about macroeconomics issues, but you need to worry about microeconomics behaviors as well, which can counterbalance those macroeconomics issues.What will be trendingMobile experience since we are going into the mobile direction more than the PC direction. You also need to know new payment methods and be aware of how it works.To be a great digital marketer, you need to have enormous empathy and understand where your customer is in any transaction. Put yourself on their shoes and think as they do.As technology gets better and data flow is more seamless, we are in human-driven marketing more than ever.Tim’s final advice: keep perspective. While growing your business is crucially important, you should realize that your business is part of something bigger. And you need to think about how your business is contributing to something bigger.Follow Budai Media:Budai Media's LinkedIn Budai Media's Facebook Follow Daniel Budai:Daniel's LinkedIn Daniel's Facebook Follow Tim Kilroy:TimKilroy.com  Hosted on Acast. See acast.com/privacy for more information.

How great communication helps your business and why personality tests are crucialIn the first episode of The Ecom Show, we invited John Hill, the founder of Adapted Growth. An excellent consultant at habits, sales, efficiency martial arts and entrepreneurship.This is what you will learn in the new episode:✔️ What and why DISC is the best personality assessment to help you in real-life situations✔️ The key to great communication: awareness of your personality and the personality of others✔️ What extreme ownership really means in leadershipExplaining and exploring DISCDominance, Influence, Compliance, and Steadiness (DISC). DISC breaks people in 4 different quadrants. Growth happens outside your comfort zone. Business owners can figurate exactly which quadrant the person you are working with is.Creating a groundwork helps you organize your daily tasks and see which characteristics you have when you are on "task mode".Communication is a huge skill and we don't give enough credibility for it accordingly. The is also important to help you organize daily tasks with your team.People-driven vs task-drivenIf you are successful it doesn't mean other coworkers following you will be successful as well. You should understand yourself and other people as well.DISC is easier to use, then you can have the conversation that will help the person using what is needed to. And you can also approach that person using the correct way.As a business owner, It is hard to find good people when we talk about hiring. When it doesn't work, it is more on the owner, instead of the person. The owner needs to think if he/she can work well with that person.Before going into a hiring process, the most important is to understand which personality would work better in that position. Then you can focus on searching for someone with that personality.Clean feedback loopBuild a team that know what is expected from them and what is a success for the whole business. Once you have that clear, your team will most likely act like a fanatic group focused on a common goal: the success of the business.The importance of communication does not stay only for your business, but also for your family interaction and day to day tasks.Follow Budai Media:Budai Media's LinkedIn Budai Media's Facebook Follow Daniel Budai:Daniel's LinkedIn Daniel's Facebook Follow John Hill:John's website John's podcastJohn's Facebook  Hosted on Acast. See acast.com/privacy for more information.

Building a local brand, and shifting from dropshipping to brand buildingOn the 3rd episode of our podcast, we receive another Daniel (not Budai's Daniel). To avoid confusion, let's present him: Daniel Varga!Key points from this episode:Make sure you are ready to develop your business in a new marketBuilding a brand from a niche and scaling it up to the local marketPeople are important, not only numbersAdapt to the worldIf you are doing well in your country doesn't mean it will work outside your country.Make sure you adapt your business and you are ready for the challenge to start in another country.Building your brandYou can select a niche and start from there. That's the first step for some business owners.But you can also open a general store and go after the trends. You always want to surf on the wave.Have experience in the local market you are selling or aiming to sell, will help you know what your audience wants.Numbers are not only numbersMost marketers focus only on numbers. But it is important to remember that, behind numbers, are people.So having an actual knowledge of what your audience is talking about you will definitely help to improve your business.You shouldn't be patient with your actions, but you should be patient with the results.Follow Budai Media:LinkedInFacebookFollow Daniel Budai:LinkedInFacebook Hosted on Acast. See acast.com/privacy for more information.

How To Combine Branding With Direct ResponseIn this episode, Roop Singh, CEO at FifthWeapon, talks about corporate advertising and 7-8 figure marketing.Stop focusing only on numbersYou need to measure numbers to understand how a strategy is performing. It is undeniable that metrics are important.People need to think there are customers behind the numbers. And focus on the creative behind the metrics.All about KPIsOne of the cold journeys of your customer will be: see the add, go to the landing page, add to cart, initiate checkout, purchase.For each different step there will be specific KPIs. And all of them should be measured accordingly to make sure the goals are being met.Be creativeAs a final thought, if you are creative, your results will most likely go beyond the goal you established.Follow Budai Media:LinkedInFacebookFollow Daniel:LinkedInFacebookFollow Roop:LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Ecommerce Mindset and How to Win at PokerUnderstand today how eCommerce entrepreneurs succeed in their business. The stages most eCommerce business passes all over the globe. And know how to use dropshipping well.Some topics covered on this podcast:How most eCommerce business owners start their online store;What dropshipping and poker have in common;Successful entrepreneurs: best practices most eCommerce owners need to have.We demystify all of this in this podcast with the Senior Account Manager at Budai Media, Ben Erdelyi.Starting with an eCommerce businessThe business needs to adapt new best practices and keep following the marketing trends to reach and retain customers.Most online store owners started selecting a few products they would like to promote. After a while, they saw what product performed the best and they hit the next stage, which is building an online store to make their customers have their experience.Once the store has a good number of customers, the business owner starts to implement the retention marketing strategy. But this all takes too much time and previous knowledge. That's why some online store owners prefer to hire an agency, to build up their marketing strategy, which is an even better option.Is Dropshipping Bad?A recent article about dropshipping made some people think twice about this way of doing online sales. The truth is that dropshipping is a way to start your journey on eCommerce.If you ever played poker, you know how is to take risks. In dropshipping you are also taking risks. And that's the common thing between poker and dropshipping. But, if you know how to dropship, what is the problem in doing that?Some really successful eCommerce business owners started as dropshipping. And then they hit the stage of building a brand, creating an inventory, and manufacturing their own products. And if you can use dropshipping as a step to succeed with your eCommerce, there is no reason to be ashamed of it.Best Practices for eCommerce Business OwnersDuring his career, Ben had the opportunity to have his own eCommerce and tried different strategies. By hitting the marketing place, he met great people from the online business world and noticed the issue of micromanagement.Efficiency is the key and this will have a direct impact on your ROI. You should care about the results, always.As a final insight, Ben said: focus on the right thing!Follow Ben:Ben's LinkedInBen's FacebookFollow Daniel:Daniel's LinkedInDaniel's Facebook Hosted on Acast. See acast.com/privacy for more information.

Welcome to my podcast, The Ecom Show!Budai Media sponsors this weekly podcast to bring you the latest business advice from the brightest minds in e-commerce.If you’re an e-commerce owner looking to scale your business, this podcast is for you.Enjoy the show! Hosted on Acast. See acast.com/privacy for more information.