#10 How a Few Technical SEO Techniques Can Change the Course of Your Ecommerce Business
The Ecom Show · Daniel Budai
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Show Notes
How a Few Technical SEO Techniques Can Change the Course of Your Ecommerce Business
We would like to extend a warm welcome to Benjamin Strusnik for the 10th episode of The Ecom Show, an expert in all SEO related strategies.
Since the ripe age of 12 years old, Benjamin has remained fascinated by the online world and its vast potential for growing businesses and making money.
Starting with Youtube and eventually learning how to code and build websites, Benjamin noticed a large problem with his business model and found an excellent new strategy to address it.
Now he has emerged with his agency, Golden Web, as a leading force in the online marketing game, utilizing the wonders of SEO wizardry to help his customers enjoy great deals of success.
This week Budai Media founder Daniel discusses with Benjamin a variety of SEO and online marketing topics such as:
✔️ Technical SEO and how it can drive new website traffic and increase conversion rates
✔️ Full SEO website audits and the hundreds of problems that can sabotage Google ranking
✔️ Different types of affiliate marketing (Youtube, TikTok, Twitch, Instagram)
✔️ The 3 most common SEO mistakes website owners make and how they can be easily fixed
✔️ SEO for niche sites vs. authority sites
The Unspoken Problem with SEO Strategies
Most agencies focus on two things while improving SEO for their customers. Content and link building. This is a proven strategy but it leaves lots of money on the table and fails to address the main problems that plague most ecommerce sites.
Performing a detailed audit can cut down on easy to fix mistakes like duplicate content or slow website speeds, both of which are relatively simple to remedy. You can find and remove duplicate content with helpful tools like Siteliner, which will ultimately help your ranking.
This is Just the Tip of the Iceberg
The internet and ecommerce are still relatively young in the grand scheme of things, and the algorithms and rules that govern them are essentially rewritten daily.
Ten years ago Youtube was still a limited platform with a small chunk of the population utilizing it. Fast forward to the present day and social media dominates many of the facets of our lives.
Experts like Benjamin think the possibilities are only now being realized, while ecommerce, affiliate marketing, and social media are poised to keep growing and growing.
Figure out your Niche, Research your Competition, Boost your Ranking
Not ranking on the first page of Google can be essentially a death sentence for your business, but don’t panic. There are ways to make it to the promised land!
The top three rankings for any Google search are where you want to be, with 50% of web traffic going to the 1st listing, 35% percent to the 2nd, and an exponential drop off after that.
Highly competitive niches are harder to rank in, but this can be counteracted with efficient use of longtail keywords and organic content to answer the questions your ideal customers are asking. Non-competitive niches are even easier to rank in with a little bit of work and planning.
Best Advice for Ecommerce Entrepreneurs
Benjamin believes that before you build a business, you should have done extensive research in your industry, and select an amazing product that will perform well/serves a purpose.
Run some ads to garner interest and reach out to affiliate marketers for free exposure commission deals. This is perhaps the best time in ages to purchase PPC or paid ads as prices won’t be this low again for a long, long time.
Lastly, consult an SEO specialist like Benjamin at Golden Web for some top-notch advice from a tried and true agency, so you can bring in organic traffic with your shiny, new website.
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