The Ecom Show

Welcome to The Ecom Show!The health and wellness industry is a multi-billion dollar space because everyone cares about products that can make their lives better.From vitamins and minerals to herbal remedies and protein powders, there seems to be a supplement for just about everything. But, building a business in this industry is no joke.When it comes to health and wellness, customers have a million questions about the ingredients, tests, credibility, claims, and efficacy of the products they’re buying.This is why brands have to work extra hard to win over their customer’s trust. I'm your host, Daniel Budai, and I'm thrilled to be joined by Kimball Ungerman, the visionary founder behind the successful health and wellness brand, Optivida.In this episode, we'll be diving into the fascinating world of health and wellness branding, exploring the ins and outs of building a strong brand identity in this dynamic industry.With Kimball's vast experience and insights, we'll gain valuable knowledge and personal anecdotes that shed light on the keys to success in the health and wellness space.Here’s a highlight of what you can expect from today’s episode: ✅The Inspiration Behind Optivida. ✅How Whole Food Nutrition Promotes Holistic Wellness. ✅How To Educate Consumers In The Health Supplement Space. ✅Optivida’s Approach To Marketing. ✅Their Digital Marketing Stack.✅The Importance of Consistently Optimizing Your Customer Journey.Thanks for listening! Visit Optivida Health to learn more about them: https://www.optividahealth.com/ If you enjoyed this episode, please leave us a review. It would mean the world to us. Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Find it here: https://www.thebudaimedia.com/email-cheatsheet  Click on the links below to connect with my agency and me: Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ Click here to learn more about Budai Media: https://www.thebudaimedia.com/ Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup Check out some previous episodes: https://www.thebudaimedia.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Hey Budai Nation, Fashion is one of the most competitive and crowded ecommerce niches to be in! However, it also pays well if you can make your mark in it and find an audience that loves your style. We’ve got Hasnain Khan, the Customer Experience Manager of the men’s luxury brand Kollar Clothing here with us today to share how this brand carved its way to success in a crowded space.  Kollar Clothing has had very humble beginnings. The founder started in 2016 with just $500, and the design skills he picked up from his grandmother. However, he quickly learned the ropes and found a talented team to help him grow his mission of creating a men’s luxury brand that pays attention to detail and is committed to quality. Currently, the brand makes over $1M+ in annual revenue, and they’ve got a strong community of loyal customers from around the world. Click here to visit their website. Here are some highlights from today’s episode:✅How Kollar Clothing started out with $500 and grew to $1M+ in annual sales revenue. ✅Behind The Scenes of running a global men’s fashion brand. ✅How this brand distinguishes itself in a competitive market. ✅How they use discord to increase referrals. ✅Kollar Clothing’s SMS and email marketing strategy. ✅How Hasnain helps manage a global brand while working remotely. ✅Hasnain’s #1 advice to fashion e-commerce brands and marketers trying to enter the luxury market.If you enjoyed this episode, please leave us a review. It would mean the world to us. Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. Click on the links below to connect with my agency and me: Find me on LinkedInFind me on YouTube Click here to learn more about Budai Media. Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#168 DeShawn Gilles from Summit Ridge Co: How To Leverage Crowdfunding To Expand Your Product LineDo you ever dream of starting an e-commerce brand but don’t have the capital to back your idea? Well then, this episode is for YOU! We’ve got DeShawn Gilles, the founder of Summit Ridge Co joining us today to share the story of how they grew their outdoor apparel brand by unlocking the full potential of crowdfunding. Discover how you can grow your brand, increase your visibility, get valuable feedback from your ideal audience, AND get the funds you need to start selling your products by leveraging the power of crowdfunding platforms like Kickstarter and Indiegogo in today's episode of The Ecom Show. DeShawn Gilles is a passionate mountain climber, and after spending years on the slopes he knew exactly where all of his hiking gear fell short, motivated to create a better and more well-equipped alternative for himself, and other hikers out there, he co-founded Summit Ridge Co. Summit Ridge Co. is an outdoor apparel brand that specializes in creating premium outdoor clothing and gear for hiking enthusiasts and mountaineers. Learn more about their origin story and growth by tuning into this episode. Visit Summit Ridge Co to learn more about them. Here’s a quick overview of what you can expect from this episode:⛰️How DeShawn’s personal journey as a hiker led to him founding Summit Ridge Co. ⛰️Summit Ridge’s unique strategy to educate customers about their products. ⛰️How Summit Ridge uses Kickstarter and Indiegogo to fund their new product lines. ⛰️How Launch Boom helps small businesses find creative ways to market and raise funds. ⛰️How Email Marketing can help businesses nurture and get more out of their crowdfunding campaigns.⛰️DeShawn’s #1 Advice for new entrepreneurs. Thanks for listening! If you enjoyed this episode, please leave us a review. It would mean the world to us. Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. Click here to visit Summit Ridge CoClick on the links below to connect with my agency and me: Find me on LinkedInFind me on YouTube Click here to learn more about Budai Media. Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#167 FAQ Part 2: Answering Most Commonly Asked Questions About eCom Retention MarketingHey Budai Nation, Welcome to Part 2 of our FAQ series - a series where I (Daniel Budai) answer some of your top questions about retention marketing. In part 1 of this series we covered everything to do with email marketing, in this episode we will be going broader to answer all the questions we get beyond email marketing. Tune in to this episode to learn more about SMS, pop-ups, push notifications, and loyalty programs. I’m Daniel Budai, your e-commerce friend, the host of this podcast series, and the founder of Budai Media - a retention marketing agency focused on helping e-commerce brands grow with the power of email and SMS marketing. Budai Media has been helping e-commerce brands increase their customers’ lifetime value by 20-50% through their personalized retention marketing strategies for the last five years. We’ve worked with over 150+ brands, and generated over 50M+ in additional revenue. My personal goal is to help over 1000 e-commerce brands in the next few years, and I plan to do this by sharing my retention marketing journey as transparently as I can. Check out how my team and I generated over $40,000 for one of our clients using push notifications.Please feel free to reach out to me with any further questions you have about retention marketing, I’ll make sure to answer them as soon as I can personally. Here are the links for all the tools I mentioned in the video above:Recart: A powerful SMS marketing tool, and one of our partners. Click here to create your Recart account with our affiliate link.SMS Bump: Another great SMS marketing tool. Find it here.Klaviyo: A great tool for anyone looking to keep their email and SMS all in one place. Click here to create your Klaviyo account with our affiliate link.PushOwl: Check out PushOwl for push notification marketing. Here are some additional retention marketing resources you can explore:Click here to visit our website to learn more about us and our retention marketing services.Click on the links below to connect with my agency and me: Find me on LinkedInFind me on YouTube Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#166 FAQ Part 1: Answering Most Commonly Asked Questions About Email Marketing Is email marketing dead? How much $$$ can I expect after hiring an email marketing agency?How quickly can you help me get started with email marketing? These are just some of the questions I get asked on a daily basis when I tell someone that I run an email marketing agency!  Being in the retention marketing space for the last five years, I’ve worked with over 150+ e-commerce brands, and come across several more e-commerce professionals who approach me with similar sets of questions. For those of you that are new here, I’m Daniel Budai! Your e-commerce friend, the host of this podcast series,  and the founder of Budai Media- a retention marketing agency focused on helping e-commerce brands grow with the power of email and SMS marketing. My team and I realized that these are all natural questions e-commerce business owners have when they think of investing in email marketing, so we decided to collect all these questions, and answer them on The Ecom Show. This is Part 1 of a two-part series where our content marketing manager Surbhi and I, will be answering questions about email marketing.Thanks for listening, if you enjoyed this episode please make sure to leave us a review. We’ll see you back here next week for the second part of our FAQ series. Meanwhile, we’ve got a lot of retention marketing resources for you to explore:Click here to visit our website to learn more about us and our retention marketing services.Click on the links below to connect with my agency and me: Find me on LinkedInFind me on YouTube Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#165 Eric From Beardbrand: The Key to Building a Brand in the Men’s Grooming Industry The men’s grooming industry and beard care in particular is a booming space to be in right now. But there was a time when beards were considered unprofessional, and a time when men didn’t have as many options to practice self-care. Eric founded Beardbrand out of necessity! The necessity for men to have a fulfilling self-care routine that allows them to live life with confidence with or without a beard. In the last 10 years, the brand has grown immensely and has become one of the leading names in the men’s grooming space, it’s even landed a spot on the primetime show Shark Tank. Beardbrand sells a wide variety of men’s grooming products ranging from beard care products like wax, oil, balms, softeners, and styling paste to styling tools like combs, brushes, tweezers, and all-in-one grooming kits. They’ve even expanded into apparel with their range of original tee shirts. Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing. In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. Click here to access it.Here’s a glimpse of what you can expect from this episode of The Ecom Show:🧔🏻‍♂️Beardbrand’s Origin Story 🧔🏽‍♂️Beardbrand’s Experience on Shark Tank 🧔🏼‍♂️Challenges of Selling on Amazon🧔🏿‍♂️Building a Community Around Your Brand🧔‍♂️How Retention Marketing Can Help You With Community BuildingClick here to learn more about Beardbrand. Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn.Find me on YouTube.Subscribe to my weekly newsletter, packed with the latest e-commerce buzz.Thanks for tuning in, we release new episodes each Thursday. You can click on this link to check out some of our previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#164 Michael Veazey From Amazing FBA & 10K Collective: Unlock Your Brand’s Full Potential With Shopify+Amazon Hey Budai Nation, Are you an e-com owner looking to grow your sales and visibility? If yes, you need to start selling on Amazon as well! In 2019, Amazon accounted for 45% of the e-commerce market share in the US alone and this number is only growing as the years go by! Almost everyone uses Amazon to price-check products, and by being omnipresent on both Amazon and Shopify you can maximize your sales. We’re extremely pleased to share that we’ve got Amazon coach Michael Veazey here with us for today’s episode of The Ecom Show. Michael is the founder of Amazing FBA, an e-commerce consultancy, and 10K Collective, a very informative and well-renowned e-commerce podcast. His podcast and coaching are focused on helping established e-com operators measure, convert, optimize, and scale their business by teaching them the ins and outs of selling on Amazon. Click here to learn more about Amazing FBA. Before we get started, here’s a quick introduction of us for all the new listeners! Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 5 years, we have worked with over 150+ companies and generated over 50M+ in additional sales revenue. Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Thursday. We’ve also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. Click here to download it. Tune in to this episode to hear Daniel and Michael talk about:✅Perks of Using Amazon FBA✅Different Ways of Selling on Amazon✅How to Start Selling on Amazon From Scratch ✅How to Drive Traffic to Your Amazon Listings ✅How Do Amazon Ads Work ✅How Direct Branding Affects Your Sales ✅How to Make the Most Out of Amazon+Shopify ✅Customer Retention on Amazon ✅Michael’s #1 Tip for Shopify Owners Selling on Amazon✅What’s 10k Collective and How Can You EnrollThanks for listening, if you enjoyed this episode please make sure to leave us a review. Click here to visit our website to learn more about us. Click on the links below to connect with us: Find me on LinkedInFind me on YouTube Subscribe to our weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#163 Brett Curry From OMG Commerce: Killer Tips & Strategies To Nail Your E-Com MarketingHey Budai Nation, Welcome back to The Ecom Show! I’m your e-commerce friend Daniel Budai, and today I’ve got a fellow e-commerce marketing agency head, Brett Curry from OMG Commerce, here with me to uncover the latest, and biggest trends shaping the industry. Brett is the founder of OMG Commerce. A result-driven digital marketing agency that specializes in helping e-commerce businesses grow their revenue through Amazon advertising, Youtube marketing, Google ads, and Facebook marketing. OMG Commerce’s accelerated marketing portfolio offers brands a smarter framework to carry out and measure their marketing efforts. They focus on nurturing leads at every stage by guiding buyers through all four stages of shopping: awareness, consideration, purchase, and loyalty. Click on the link below to visit their website, and learn more about their marketing services.https://www.omgcommerce.com/ Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing. In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. Click here to access it.Join us in this episode as we discuss: ⭐ OMG Commerce’s Journey in eCommerce ⭐ How YouTube Can Help Brands Increase Their Overall Brand Presence ⭐ How Retention Marketing Can Help You Double Down on Your CLV ⭐ How to Create a Brand Identity While Selling on Amazon⭐ How OMG Commerce Helped Ezra Firestone’s Brand Generate $5M+ Sales in Just One Year by Leveraging Amazon ⭐ How to Identify Your Niche and Bottlenecks as a Business Owner ⭐ Brett’s #1 Tip to E-Commerce Businesses in 2023 If you enjoyed listening to this episode, please spare a moment to leave us a nice review! Before you go, we've got a special resource for you – the Top 100 High-Converting Emails of Budai Media:https://www.thebudaimedia.com/top100-emails Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes: https://www.thebudaimedia.com/podcast Hosted on Acast. See acast.com/privacy for more information.

#162 Ameka Coleman From Strands of Faith: How Ameka Built a Unique Hair-Care Brand From ScratchHey Budai Nation, Welcome back to The Ecom Show! The best business ideas come by finding simple solutions to everyday problems. There’s no better way to get people buying than by finding a way to make life a little less annoying for them, and our guest for today is living proof of that! Ameka Coleman is the founder of Strands of Faith, a haircare brand that helps people with textured hair enjoy the feeling of having a great hair day every single day with their collection of rich, handcrafted, non-toxic products that focus on hydrating, revitalizing, and moisturizing the strands to healthy hair.Ameka started her journey by bootstrapping the business almost five years ago and has created a thriving community where her customers can find encouragement, and upliftment to live cleaner, happier, and healthier lives. In this episode, she walks us through her journey, inspiration, and struggles she’s overcome along the way. Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there:The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with 150+ businesses and generated $50M+ in additional revenue for the clients. This show is hosted by Daniel Budai, the founder and CEO of Budai Media. Join Daniel and Ameka in this episode as they discuss:  ⭐Ameka’s journey With Strands of Faith ⭐ The Importance of Diversifying Your Ad Spends  ⭐eCommerce Influencers Worth Following   ⭐ How to Bootstrap Your Business  ⭐How Strands of Faith Created a Community Around Their Products  ⭐ Advice to eCommerce Owners Looking for an Exit Strategy  ⭐ Ameka’s Advice to eCommerce Business Owners Thanks for tuning in!  Do leave us a review if you enjoyed listening to this episode! Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. Click on the links below to connect with my agency and me: Find me on LinkedInFind me on YouTube Click here to learn more about Budai Media. Subscribe to our weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#161 Scott Moller From Year 5: How to Grow Your eCom Business on Amazon Hey Budai Nation, With net sales worth $470 billion in 2021, Amazon is the leading e-tailer in the USA. With its global scope and reach, it’s one of the most valuable marketplaces for any brand considering growing their presence. We’ve got Scott Moller here to walk us through the intricacies of selling on Amazon. Scott is the co-founder of Year 5, a top-notch Amazon management agency that provides brands with unique solutions and helps them maximize their sales on Amazon. Year 5 is the only Amazon Management Agency that doesn’t charge a minimum monthly fee; instead earns once they start delivering you results. Their clever name Year 5 is an invitation to brands that want to experience year 5 results through winning at Amazon within just one year. Visit Year 5 and take control of your brand on Amazon. Before we get started, here’s a quick introduction of us for all the new listeners out there:The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with 150+ businesses and generated $50M+ in additional revenue for the clients. This show is hosted by Daniel Budai, the founder and CEO of Budai Media. Join us in this episode to learn more about: ✅The Story Behind Year 5 ✅Selling on Shopify vs. Selling on Amazon✅Perks of Working With an Amazon Agency✅How to Deal With Competition on Amazon ✅When Should a Business Expand to Selling on Amazon ✅How Does Amazon’s Attribution Model Work ✅How to Optimize Your Amazon Listing ✅Amazon and Email Marketing ✅Interesting Amazon Updates for 2023 ✅Scott’s Advice to Business Owners Looking To Sell on Amazon Thanks for tuning in!  Do leave us a review if you enjoyed listening to this episode! Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. Click on the links below to connect with my agency and me: Find me on LinkedInFind me on YouTube Click here to learn more about Budai Media. Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#160 Paul Farago From Ace Marks: How to Make Your Brand Stand Out in a Saturated Market Hey Budai Nation, Welcome back to the E-Com Show! We’ve got Paul Farago, the founder of an immensely popular and creative footwear company Ace Marks, joining us today to help you put your best foot forward in front of your customers. Paul Farago comes from a footwear legacy family which has over decades of experience in the industry. Ace Marks is his second venture in this space.Ace Marks is a men’s footwear brand that raised around $3.5M through Kickstarter in their final round of funding. With their focus on customer experience, quality, and innovation this brand has managed to stand out, and create a name for themselves in an extremely saturated market. Ace Marks aces customer experience by always focusing on how they can overcome the obstacles that stop their customers from making that first purchase. They do this by offering a virtual stylist to help customers shop, providing a flexible and easy returns program, and having an innovative buyback policy that not only incentivizes customers to keep shopping again but also fulfills a greater social initiative by providing shoes to those in need. Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing. In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. Click here to access it.Join Daniel and Paul as they talk about: ✅Benefits of DTC Over Wholesale ✅How Ace Marks Stands Out in the Footwear Industry✅How to Leverage Influencer Marketing to Build Customer Trust✅Leveraging Your Kickstarter Campaign to Understand Customer Needs ✅Unique Retention Marketing Tips for a High Ticket Product✅Using Virtual Stylists to Improve Online Customer Experience✅Paul’s #1 Advice to Fashion eCommerce Brands If you enjoyed listening to this episode, please spare a moment to leave us a nice review! Click here to visit Ace Marks. Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn.Find me on YouTube.Subscribe to my weekly newsletter, packed with the latest e-commerce buzz.Check out some previous episodes.Thanks for tuning in. Hosted on Acast. See acast.com/privacy for more information.

#159 Juan Garcia Mansilla From Unit 1: Disrupting the Urban Mobility Space With Smart Helmets Hey Budai Nation,Welcome back to The Ecom Show! Unit 1 is a smart helmet startup that is disrupting the urban mobility space with its innovative and advanced tech helmets. Apart from protecting your head, these helmets also have integrated LED lights that allow riders to give turn signals and life-saving tech that detects falls and allows for micro-rotations to better protect your head. These smart helmets are a perfect blend of safety and style and are one of the best of their kind. We’ve got Juan Garcia Mansilla, the co-founder of Unit 1, joining us for today’s episode to walk us through the inspiration behind this innovative startup, its e-commerce journey so far, and the exciting plans they have for the future. Before we ride off, I’d like to quickly take a moment to introduce myself and the show to any new listeners tuning in. I’m Daniel Budai, your host for the show. The Ecom Show is a bi-weekly podcast sponsored by my agency Budai Media. We have over 150 episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing. In the last 4 years, Budai Media has worked with over 120+ businesses and generated over 35M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. Speaking of helping e-commerce businesses, my team and I have created a special 50-point checklist to help e-commerce businesses audit their Klaviyo account. Join Juan and Daniel as they discuss: ✅The Inspiration Behind Starting Unit 1 ✅How Smart Helmets Make Travel Safer ✅How Unit 1 Used Kickstarter to Raise Funds & Test Their Product ✅Unit 1’s Customer Acquisition Strategy ✅Juan’s Advice to Entrepreneurs With Unique Products If you enjoyed listening to this episode, please spare a moment to leave us a nice review! Click here to learn more about Unit 1.Click on the links below to connect with my agency and me: Find me on LinkedInFind me on YouTube Click here to learn more about Budai Media. Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

Hey Budai Nation, Welcome back to The Ecom Show! It’s the first episode of 2023, and we want to kick things off with some advice for everyone looking to build a timeless brand. Join Kyle Koster, the CEO of Range Leather, and Daniel Budai, podcast host and CEO of Budai Media, as they discuss everything that goes into building a distinctive and long-lasting leather e-commerce brand. Range Leather is handcrafted leather goods store that crafts premium leather products designed to wear in, not out. What makes them unique is their excellent emphasis on customer experience. They offer a “forever guarantee” on all products sold by offering customers the choice to get anything they purchase replaced, repaired, or fixed. Kyle Koster started Range Leather as a passion project to fuel his interest in making handmade leather wallets, but the brand has grown tenfold since its humble beginning, and now boasts an impressive and diverse line of premium leather goods and accessories. Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning. Tune in to this episode to learn more about: ✨How Kyle Built a Handcrafted Leather Brand From Scratch  ✨How Range Leather Differentiates Itself From Other Brands  ✨How to Identify Good Quality Leather  ✨Enhancing Customer Experience Through the Emphasis on Product Innovation and Quality  ✨Range Leather Marketing Strategy ✨How to Build a Strong Online and Offline Brand Presence Do leave us a review if you enjoyed this episode! Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. Visit Range Leather to view their collection. Click on the links below to connect with my agency and me: Find me on LinkedInFind me on YouTube Click here to learn more about Budai Media. Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#157 Meg Smith From Love, Lexxi: How This Lingerie Start-Up Nails Marketing & BrandingWelcome to the last episode of The Ecom Show for this year! We've got an inspiring story of a lingerie start-up that's built a growing community around its brand using a unique and creative marketing approach headed your way today.We're pleased to share that Meg Smith, the founder of Love, Lexxi, is joining us for today's episode. Meg Smith started her career working for several D2C brands; she then dipped her toes in entrepreneurship by launching a virtual marketing agency. However, she kept finding herself troubled by the lack of options for lingerie that was both comfortable and sexy. Determined to find a fix, Meg decided to take the matter into her own hands and launched Love, Lexxi after conducting a focus group and talking to over 500,000+ women.Love, Lexxi is a lingerie brand that aims to empower women by advocating body positivity. The founder Meg's struggles with body positivity fuel the brand's mission. Love, Lexxi has been focused on creating a positive space for women to feel celebrated from Day 1. They've created an online sisterhood through their safe and exclusive community LiveLoveLexxi. Their blog, The Harli Effect, focuses on sharing stories and tips highlighting body positivity, acceptance, and holistic wellness. Join us in this episode to learn more about how small brands can create a great customer experience and build a community from Day 1.Before we get started, here's a quick introduction of us for all the new listeners!Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs.We've also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. Click here to download it.Tune in to this episode to learn more about:✨ The Inspiration Behind Starting Love, Lexxi✨ Love, Lexxi’s Plans for 2023✨ How Love, Lexxi Uses Technology to Guide Customers Through the Fit Process Online✨ How Love, Lexxi Created an Authentic Community Around Body Positivity✨ How Meg Started Love, Lexxi From Scratch✨ Meg’s Advice to Entrepreneurs Creating a Fashion Brand✨ Love, Lexxi’s Marketing Strategy✨ Meg’s Tips for Creating a Strong Brand CommunityThanks for listening, if you enjoyed this episode please make sure to leave us a review.We’ll see you back next year!Click here to visit our website to learn more about us.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeSubscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#156 Jake Tannenbaum From Craftmix Inc: How This Modern Cocktail Mix Brand Crafted Its Way to SuccessHey Budai Nation,Keeping in tune with the holiday theme we’ve got a brand that’ll help you mix things up at your next house party. We’d like to welcome Jake Tannenbaum, the CEO of Craftmix Inc to The Ecom Show.Started by a former bartender, Craftmix is an all-natural cocktail mix that comes in a dry blend! They make cocktails that are delicious, convenient, and guilt-free! Their better-for-you cocktail mixes have only 25 calories and 5g of sugar per drink! Plus Craftmix comes in small packets making it easy to enjoy happy hour anywhere!In just two years since its inception, Craftmix has been featured on Amazon, QVC, Wegmans, Kroger, TMZ, and Yahoo Small Business. They also successfully raised over $1.2M in seed funding just two weeks ago. Check out this episode to learn more about their journey to success.Visit Craftmix to learn more about them.Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.Join us for happy hour to learn more about:🍹 The Inspiration Behind Craftmix🍹 What Makes Craftmix So Unique🍹 How Craftmix Uses a Subscription Model to Attract More Returning Customers🍹 how Craftmix’s Happy Hour Strategy Targets Customers Looking For Corporate Gifting🍹 Craftmix’s Journey to Getting Funded🍹 Craftmix’s Marketing Strategy🍹Jake’s Advice for eCommerce Owners Looking To Raise FundsThanks for listening!Do leave us a review if you enjoyed this episode!Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeClick here to learn more about Budai Media.Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#155 Jennifer Edmonds From Rx Candles: Building A Business Out Of Your PassionHey Budai Nation,Happy Christmas week! Keeping in tune with the festivities, we’ve got an exciting and inspiring story of an e-commerce brand that sells scented candles headed your way today.We’d like to extend a warm and peppermint welcome to Jennifer Edmonds, the co-founder of Rx Candles. Rx Candles is a homegrown candle brand bootstrapped by Jennfier and her sister Jocelyn. Their story begins in 2013, back when Jocelyn started making DIY candles at home as gifts for her loved ones. These quickly gained popularity, and Jocelyn soon began taking and fulfilling orders out of her home. She even managed to raise an initial round of funding through Kickstarter to launch the brand. Jennifer soon joined in, and the two of them made their way up by working the local markets in and around LA and launching their own e-commerce brand. The brand has been going strong ever since and now has both a flourishing B2B and B2C clientele. Rx Candles managed to create a niche within this extremely competitive industry with their line of 100% soy candles designed in unique neutral shades.Here’s a quick recap about The Ecom Show before we get started:The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.Join Daniel and Jennifer in this episode as they discuss:✅ How Joceyln and Jennifer Turned Their Passion Into a Brand✅ How to Know if You’re Ready to Quit Your Job to Run Your Brand Full-Time✅ How Rx Candles Manages to Stand Out in a Crowded Industry✅ Selling on Amazon vs. Etsy vs. Shopify✅ Rx Candles Retention Marketing Strategy✅ Jennifer’s Advice to Entrepreneurs Looking to Ditch Their 9-5 to Pursue Their BusinessThanks for tuning in! See you again next week.Do leave us a review if you enjoyed listening to this episode!Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it.Click here to visit Rx Candles.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeClick here to learn more about Budai Media.Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#154 Sadie Redinger From CKK Home Décor: Boost Your eCommerce Sales With a Multi-Channel ApproachHey Budai Nation,Welcome back to The Ecom Show!I’m Daniel Budai and I’ve got Sadie Redinger, the Vice President of Online Sales and Marketing of CKK Home Décor here with me today. CKK Home Décor is a home decor brand that designs, distributes, and wholesales home decor products. They have two boutique lines, Top Shelf Barware & Stonebriar Collection, that concentrate on the smaller mom-and-pop stores.Top Shelf is CKK Home Décor’s higher-end boutique glassware line that features unique hand-painted glasses. And the Stonebriar Collection is CKK Home Décor’s higher-end boutique line, featuring artisan-style craftsmanship, rich finishes, and bold colors.While CKK Home Décor may have initially started out as wholesalers and distributors, they’ve now successfully expanded into the B2C market with their two boutique lines. Their B2C success can be credited to their multichannel sales approach. CKK Home Décor is easily and widely available to customers through popular websites like Target, Home Depot, Walmart, and Amazon. They also have their own Shopify storefront. Join us in today’s episode to learn more about using a multichannel approach to sell your products.Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.Tune into this episode to learn more about:✅ Sadie’s Journey Into eCommerce Marketing & Sales✅How CKK Home Décor Expanded From Retail to eCommerce✅ An Overview of Selling Through Amazon FBA✅ Tips for Selling on Walmart, Target, & Home Depot✅ Sadie’s #1 Tip for Professionals Getting Into eCommerce MarketingThanks for joining us, please leave us a review if you enjoyed listening to this episode.Click here to check out the Stonebriar Collection.Click here to check out Top Shelf’s beautiful collection of glassware.Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it.Click on the links below to connect with me:Find me on LinkedInFind me on YouTubeClick here to learn more about Budai Media.Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#153 Zachary Lipari From Superare: How This NY Based Fight Shop Built a Global Brand in the Last 12 YearsHey Budai Nation,I’m Daniel Budai and I have Zachary Lipari, the founder of Superare joining me for this episode of The Ecom Show.Started in 2011 out of love for combat sports and grown into a leader in the industry, Superare has the best gear and apparel for the gym or the streets. They’ve got retail outlets in New York and LA, and they’ve got a killer online presence which makes them the go-to brand for fight apparel for fighters across the world.Superare has had a very interesting journey over the last 12 years. They didn’t start out as a brand, they started as a sports shop selling fight gear and apparel. After spending years understanding what their customers love and prefer, they started developing their own product line, and there’s been no looking back ever since. Superare has built a cult following by developing a creative line of fight products and apparel that draw inspiration from pop culture, and athletes. Their excellent customer service, innovative marketing, and versatile range of products have made them a go-to brand for fighters from across the world.Visit Superare to learn more about them.Before we get started, here’s a quick introduction of us for all the new listeners!Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday.Tune in to this episode to learn more about:🥊Superare’s Journey Over the Last 12 Years🥊How Zachary Transitioned From Retail to Online🥊How to Manage Customer Returns and Sizing Issues With an Online Sports Store🥊Superare’s Strategy for Building an Online Sports Brand🥊Why Hiring Your Customers Is a Great Idea🥊Zachary’s Advice to New Business OwnersThanks for tuning in! Please leave us a review if you enjoyed listening to this episode.Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it.Click here to visit Superare.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeClick here to learn more about Budai Media.Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#152 Itzik Polnauer from Leibish: The Art Of Selling High-End Jewelry OnlineHey Budai Nation,Welcome back to The Ecom Show! This episode is precious and by precious we mean really precious because we’re going to be uncovering the world of luxury e-commerce jewelry.We’ve got Itzik (Isaac) Polnauer from the legacy high-end jewelry brand Leibish. This world-renowned jewelry brand was founded back in 1979 and has customers from around the globe. Started by Itzik’s father, this business originally catered to a B2B clientele. However, the business made the brave and innovative move of adopting a B2C strategy by launching an online storefront in 1998. This close-knit family business is a leading supplier of colored diamonds to retailers, distributors, and clients from around the world. In the last 33 years, this business has managed to create a stellar mark for itself.Click here to visit Leibish and learn more about their story.Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.Tune in to this episode to learn more about:💎How Leibish Entered the World of eCommerce in 1998💎How to Add Value to Your Customers💎How to Build Trust While Selling a Luxury Product Online💎How Does Retention Marketing Work for Luxury Jewelry Brands💎The Challenges Leibish Faced While Entering the US Market💎Itzik’s Advice to eCom Owners Interested in Selling Luxury GoodsThanks for tuning in! Don’t forget we have a brand new episode headed your way tomorrow.Do leave us a review if you enjoyed listening to this episode!Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it.Click here to follow Itzik’s journey on Instagram.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeClick here to learn more about Budai Media.Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#151 Clive D’Souza From Vvegano: How Vvegano Is Disrupting India’s Food IndustryHey Budai Nation,Today we’ve got a food e-commerce store from the land of the food itself! We’d like to extend a warm welcome to Clive D’Souza, the founder of Vvegano. Vvegano is India’s #1 Vegan Marketplace, and in today’s episode, we’re going to uncover more about how the vegan trend is disrupting the Indian food market.India’s got a population of over 1.3 billion people, making it a huge market for any business. Clive noticed that there was a growing interest in the vegan lifestyle in India, and he realized that there was a clear need for food businesses that cater to it, which led him to launch Vvegano. Vvegano sells a host of vegan items like protein, mock meat, groceries, and even pet food through its online marketplace. Their goal is to decrease the overall animal consumption in India by providing vegan alternatives to mainstream consumables. Through their marketing initiatives and diverse product line, they’ve been able to appeal to both vegan and flexitarian markets and have created a big mark in India’s growing vegan industry.Visit Vvegano to learn more about them.Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there.The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.Join Daniel and Clive in this episode as they discuss:🌱 The Story Behind How Clive Founded Vvegano🌱 How Big Is India’s Vegan Market🌱 Vvegano’s Plans for the Future🌱 How Vvegano Became India’s #1 Vegan Marketplace🌱 Clive’s Advice to eCommerce OwnersThanks for tuning in! Remember: We now release new episodes every Tuesday, Thursday, and Friday.Do leave us a review if you enjoyed listening to this episode!Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it.Click here to visit VVegano.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeClick here to learn more about Budai Media.Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#150 Frank & Brett From Sheets & Giggles: Branding Tips From an Inc5000 CompanyHey Budai Nation,Welcome to our 150th episode! 🎉What better way to celebrate this milestone than with expert tips from two marketers from one of the fastest-growing companies? We’ve got Frank Dorval (VP of Marketing) and Brett Vance (VP of Growth) at Sheets & Giggles joining us for today’s episode.Sheets & Giggles is one of the fastest-growing bedding brands, and their secret weapon is humor! Formed on the foundation of great copy, amazing work culture, and a ton of puns, Sheets & Giggles has made its way onto the Inc5000 list.We’ve got the vice president’s of their growth and marketing team here with us today to spill the beans on their fast-growing success and to share some expert and proven branding strategies to help small businesses grow.Before we get started here’s a quick recap about us for all the new listeners out there.The Ecom Show is an e-commerce podcast started by Daniel Budai, the founder of Budai Media. After working with hundreds of e-commerce entrepreneurs, and e-commerce professionals, Daniel realized that everyone has a story to tell, and the best way to learn about something you love is through other people that have been doing what you love as well. He started The Ecom Show to create a space for e-commerce entrepreneurs and professionals to learn, share, and grow through real-life experiences. We’re proud and humbled to have been doing this for 150 episodes and look forward to having all our listeners join us on the journey to the next 150.Budai Media is a retention marketing agency that works with e-commerce businesses to help them accelerate their growth by maximizing their customer lifetime value. In the last 4 years, Budai Media has generated over $35M+ in additional sales revenue and ventured into its own content and learning vertical to help individuals interested in e-commerce and retention marketing learn at their own pace.Visit our website to learn more about us.Join Daniel, Frank, and Brett in this episode to learn more about:✅Sheets & Giggles’ Open Team Culture✅Sheets & Giggles’ Marketing and Distribution Strategy✅Sheets & Giggles’ Retention Marketing Stack✅The Secret Behind Sheets & Giggles’ 50% Retention Marketing Rate✅The Power of Good Copywriting✅Frank & Brett’s #1 Tip for E-Com MarketersThanks for tuning in. If you enjoyed listening to this, please leave us a quick review and help us grow so we can continue doing more of what we love.Click on this link to visit our website.Click on the links below to connect with Daniel Budai:Find me on LinkedInFind me on YouTubeSubscribe to our weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#149 Jimmy & Grace From Dwarf Lab: How to Promote Your Crowdfunding CampaignHey Budai Nation,Welcome back to The Ecom Show! This is the first time that we have guests from China joining us on the show. Jimmy and Grace work at Dwarf Lab; an extremely fascinating brand that creates smart telescopes.Dwarf Lab is a technology-driven optical team with an obsessive compulsion for innovation. Their journey started four years ago when they created microscopes for mobile phones. Inspired by this success they were keen to innovate further and ventured into the space of creating portable smart telescopes.Dwarf Lab has raised over $1.7M+ since they started, and with over 5000+ backers they’ve managed to collect 500% of their initial goal. They’ve not only successfully rolled out their first portable telescope, but they’ve also collected the feedback they’ve received from their first launch to improve their product and released their new and improved second version.Before we get started, here’s a quick introduction of us for all the new listeners!Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday.We’ve also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. Click here to download it.Tune in to this episode to learn more about:⭐ How Dwarf Lab Raised Over $1.7M+ Through Crowdfunding⭐ Difference Between Indiegogo and Kickstarter⭐ How to Retain Your Crowdfunding User Base⭐ How Dwarf Lab Promotes Their Product Campaign on Social Media⭐ The Biggest Challenge for Technical E-CommerBusinesses⭐ Dwarf Lab Advise to eCommerce Businesses Looking To Raise Funds Through CrowdfundingThanks for listening, if you enjoyed this episode please make sure to leave us a review.We’ll see you back here tomorrow with our super special 150th episode!Click here to visit Dwarf Lab.Click here to visit our website to learn more about us.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeSubscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#148 Craig Leslie From the Bean Coffee Company: Serial Entrepreneur’s Advice to Selling on Shopify & AmazonSkincare, Food, Coffee… No, I'm not just naming the three most booming industries in the e-commerce world, I’m actually listing down all the industries that Craig has managed to find success in.Welcome to The Ecom Show, our guest for today is Craig Leslie the Director of Ecommerce at San Diego Coffee, Tea, & Spice, the parent company of the brand, The Bean Coffee Company, an e-commerce store that provides organic, micro-roasted coffee beans straight to your doorstep. Craig is a serial entrepreneur that’s started and provided consultancy to several businesses in the food, restaurant, skincare, and now, coffee space. He has experience in building both offline and e-commerce brands. He’s an experienced and proven entrepreneur with a lot of valuable lessons and effective strategies to help startups grow.Before we dive right in here’s a quick recap of The Ecom Show for all our new listeners out there.The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.Join Daniel and Craig in this episode as they discuss:⭐Craig’s Entrepreneurial Journey⭐How Social Consciousness Helps Brands Appeal to Customers⭐The Nuances of Building a Sustainable Coffee Brand⭐Craig’s Advice for Sellers Selling on Both Amazon and Shopify⭐Tools That Have Helped Craig Grow His Shopify Store⭐Craig’s Advice for New Business OwnersThanks for tuning in! Remember: We now release new episodes every Tuesday, Thursday, and Friday.Do leave us a review if you enjoyed listening to this episode!Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it.Click here to visit The Bean Coffee Company.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeSubscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#147 Steve Appleton From Really Good E-Bikes: How To Start A High Ticket Dropshipping BusinessHey Budai Nation,Welcome back to The Ecom Show! Our guest for today is Steve Appleton, the founder of Really Good E-Bikes. Steve is a living example of how great business ideas can come at any age. Steve left his full-time job in real estate development, and ventured into entrepreneurship in his mid 50’s by starting his very own dropshipping business selling e-bikes!Most of our guests on The Ecom Show sell daily consumer products. However, Steve’s business is unique. Steve is in the high-ticket product niche of the e-commerce world as his average order value is over $1500! His business model and approach to e-commerce is very different as his focus is not on volume but rather the value of each sale. Watch this episode to learn more about the nuances of running a high-ticket dropshipping business.Before we get started, here’s a quick introduction of us for all the new listeners!Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, check out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit.Join Daniel and Steve in this episode as they discuss more:✅Steve’s Inspiration Behind Starting Really Good E-Bikes✅How to Dropship a High-Ticket Product✅How to Set Your Dropshipping E-Com Store Apart✅Steve’s Advice to Entrepreneurs Looking To Start a High-Ticket eCommerce BrandThanks for tuning in!If you’re keen on learning about retention marketing, we recently released a three-hour mini-course containing all the information you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and many helpful resources from experienced email marketers. Find the mini-course here.Visit Really Good E-Bikes to learn more about Steve’s store.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTube Subscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#146 Justin Frank Polgar From Yes Cacao: Healthy Eating Just Got Tastier With Botanical ChocolatesHey Budai Nation and Willy Wonka Fans,We’ve got a super exciting and tasty product that we’ll unravel in today’s episode of The Ecom Show! Justin Frank, the founder of Yes Cacao, is here with us to talk about how his brand is revolutionizing the chocolate industry.Yes Cacao is the world’s first chocolate brand that uses organic, raw, wild-harvested Cacao from Ecuadorian Jungles and infuses it with the goodness of botanicals to create healthy chocolate bars that boost your endurance, increase your brain-power, and help you relax.Click here to try their deliciously healthy chocolates at 20% off. Or, copy paste this link in your browser's address bar: https://www.yescacao.com/discount/BUDAI20Justin’s always been fascinated by how different kinds of food and herbs can affect specific parts of your body. He got the idea to start Yes Cacao while learning about Chinese medicine. He observed how many people failed to stick to natural medicine because it involved taking multiple pills and was determined to find a more accessible and more fun solution to this problem. That’s when he began experimenting with something that everyone loves- chocolate. The rest was history!Justin and his wife are both co-founders of Yes Cacao. Together they’ve managed to get this business crowdfunded through successful Kickstarter campaigns, brought their brand in over 170+ retail stores, and pivoted it in a completely new direction by moving entirely online. Watch this episode to learn more about their journey.Before we get started, here’s a quick introduction of us for all the new listeners!Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, we’ve even got a mini-course that teaches you the A-Z of email marketing!Click here to sign up for our mini-course.✅How Justin Got the Idea Behind Starting a Botanical Chocolate Brand✅How to Crowdfund Your Business Using Kickstarter✅How Yes Cacao Pivoted From Selling in 170+ Retail Stores to Building Their Own eCommerce Store✅Selling on eCommerce vs. Selling in Retail Stores✅Yes Cacao’s Marketing Strategy✅How Yes Cacao’s Product Range Supports Different Wellness NeedsThanks for tuning in. If you enjoyed listening to this, remember we have a new episode headed your way tomorrow!If you’re keen on learning about retention marketing, we recently released a three-hour mini-course containing all the information you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and many helpful resources from experienced email marketers. Find the mini-course here.We have a special surprise for all our listeners!Get your hands on Yes Cacao’s deliciously healthy chocolate bars at 20% off by using the code: BUDAI20.Visit YesCacao.Click on the links below to connect with my agency and me:Find me on LinkedInFind me on YouTubeSubscribe to my weekly newsletter packed with the latest e-commerce buzz.Check out some previous episodes. Hosted on Acast. See acast.com/privacy for more information.

#145 Anthony & Rodney From Munch Addict: Retention Strategies For Subscription Box OwnersDo you love snacking but hate having to stock up? If yes, then you’ll love the guests we have on today’s episode.Anthony and Rodney are the founders of Munch Addict --- a snack subscription box service that ensures you’re never left hungry with an empty pantry by sending you a variety of International snacks and candy on the regular. What makes their service even more unique? They also have a store service that lets you order extra units of your favorite snacks.In today’s episode, Anthony and Rodney share the story of how they started Munch Addict, and walk us through all the different retention strategies that they’ve used to grow their subscription-based brand.Before we get started here’s a quick introduction of us for all the new listeners out there!In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with, in fact, we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs.Our founder, Daniel Budai started The Ecom Show to create a platform where e-commerce owners can share their success stories with other founders. We release new episodes every Tuesday, Thursday, and Friday. Apart from this, we’ve even got a mini-course, several case studies, an active Youtube channel, newsletters, and blogs to help anyone and everyone interested in e-commerce retention marketing learn through their preferred channelVisit our website to learn more about us.Here are a few highlights from this episode:✅How Munch Addict Started✅What Are the Challenges of Entering the Food eCommerce Industry✅How Munch Addict Subscription Box Stands Out✅Navigating Corporate Gifting✅How Google Knowledge Panel Can Help Grow Your Reach✅Munch Addicts Marketing Strategy✅How Email Marketing Boosts Retention for Subscription Boxes✅Creating a Rewards Program for Your Subscription BusinessIf you’re keen on learning about retention marketing, we recently released a three-hour mini-course that contains all the info you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers. Find the mini-course here.Visit Munch Addict to learn more about the brand.Click on the links below to connect with me and my agency:Find me on LinkedInFind me on YouTubeSubscribe to my weekly newsletter, packed with the latest e-commerce buzz.Check out some previous episodes.Thanks for tuning in. Please remember we release new episodes every Tuesday, Thursday, and Friday! Hosted on Acast. See acast.com/privacy for more information.

#144 Sarah Saputra From Belle Fever: The Key to Keeping Your Customers HappyDid you know that a study by Hubspot found that over 68% of consumers are willing to pay more for products and services from a brand known to offer good customer service experiences?Our guest for today’s podcast knows all about creating great customer experience and she’s got over 22,000+ happy customers that’ll vouch for it. Join Sarah Saputra, the founder of Belle Fever, and our host and founder, Daniel Budai, as they discuss building a successful brand by using customer happiness as a key metric.Belle Fever is an Australian personal jewelry brand that uses hypoallergenic metals to create lifetime heirlooms for individuals. Their affordable jewelry and exceptional service have played a huge role in their success over the last ten years. Sarah discusses everything from how she created a product differentiator in a highly competitive space, to how her customer-first approach translates into her brand’s approach to digital and retention marketing as well.If you’re new here, here’s a quick recap of The Ecom Show.The Ecom Show is a bi-weekly e-commerce podcast hosted by Daniel Budai. Daniel Budai is also the founder of Budai Media- a retention marketing agency that helps e-commerce brands grow with personalized email and SMS marketing strategies.In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Budai Media is committed to helping e-commerce business owners grow in every way possible, and this podcast is one of the many initiatives by the agency to work towards this goal.Here are a few highlights from this episode:✅Sarah’s Inspiration Behind Starting Belle Fever✅How to Differentiate Your Brand in a Competitive Market✅Belle Fever’s Digital Marketing Strategy✅Belle Fever’s Approach to Retention Marketing✅What Were the Biggest Challenges Sarah Faced While Building Belle Fever✅Sarah’s Advice to Other Business OwnersVisit Belle Fever to learn more about the brand:https://bellefever.com.au/Follow Sarah on LinkedIn to learn more about her:https://www.linkedin.com/in/sarah-saputra/Click on the links below to connect with me and my agency:Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. We’ll see you back here next Tuesday. Hosted on Acast. See acast.com/privacy for more information.

#143 Kai Klement From Bonaventura: The Secret to Selling Successfully in Different CountriesWelcome to The Ecom Show!Today’s episode is one that will interest all e-com entrepreneurs. We’re going to be diving deep into what it takes to sell your product in a global market. We’ve got Kai Klement, the Managing Director of Bonaventura joining us for this interesting discussion. Bonaventura is an Italian leather store that’s captured the interest of both Asian and European markets. Born in the fashion capital of the world, Bonaventura’s first physical store is based in Milan, Italy. Since then, they’ve launched 10 other physical outlets across Japan, with a huge flagship store as well.Before we get started, we’d like to quickly introduce ourselves to all the new listeners out there!The Ecom Show is a bi-weekly e-commerce podcast sponsored by the email retention marketing agency, Budai Media. This show is hosted by Daniel Budai, who is also the founder and CEO of Budai Media. The Ecom Show is a place for anyone interested in the world of e-commerce to learn more about the world of e-commerce from leading entrepreneurs, and experienced professionals from the industry.If you’re keen on learning about retention marketing, we recently released a three-hour mini-course that contains all the info you need to get started. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers. Find the mini-course here.Join Kai and Daniel as they talk about Bonaventura’s journey from starting out as an artisanal Italian leather brand to building a cult following in the Japanese market. Here’s a preview of what’s to come in this episode:✅Kai’s Professional Journey Before Bonaventura✅How Kai Started Working as the Managing Director at Bonaventura✅Selling in Asia vs Europe✅Bonaventura’s Sales Focus: Amazon vs Shopify✅Tips for Selling in European Countries✅Tips for Selling in Asian Countries✅Bonaventura’s Hero Product✅Bonaventura’s #1 Marketing Channel✅Kai’s Advice to Ecom Entrepreneurs for Crushing It This Black Friday and in 2023If you enjoyed listening to this episode, make sure to let me know by leaving an honest review.Click here to visit Bonaventura:https://eu.bonaventura.shop/Follow Kai on LinkedIn to learn more from him:https://www.linkedin.com/in/kaiklement/You can find my agency and me by clicking on any of the links below.Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. We’ll see you back here this Thursday. Hosted on Acast. See acast.com/privacy for more information.

#142 Jeff From the Atomic Bear: How This Survival Gear Brand Built a 7-Figure BusinessHey Budai Nation,Welcome back to The Ecom Show. I’m your host Daniel Budai, and today I’ve got serial entrepreneur Jeff from The Atomic Bear joining us for a tell-all about how he managed to bootstrap his survival brand business and scale it to a steady seven-figure money maker.The Atomic Bear is an e-commerce store that supplies safety gear ranging from tactical pens to survival bracelets and outdoor survival tools. They specialize in creating portable safety tools that help everyday folks prepare to survive the outdoors.If you’re new here, here’s a quick recap of The Ecom Show.The Ecom Show is a bi-weekly e-commerce podcast hosted by Daniel Budai. Daniel Budai is also the founder of Budai Media. (The agency that sponsors The Ecom Show.) Budai Media is a retention marketing agency that helps e-commerce brands grow with personalized email and SMS marketing strategies.In the last 4 years, Budai Media has worked with over 125+ businesses and generated over 35M+ in additional sales revenue. Budai Media is committed to helping e-commerce business owners grow in every way possible, and this podcast is one of the many initiatives by the agency to work towards this goal.In this episode, Jeff shares what the behind-the-scenes of running a seven-figure survival gear brand looks like. Tune in to learn more about:✅Jeff’s Decision to Shut His First Business✅The Idea Behind Atomic Bear✅Why Jeff Wants to Downsize His SKUs✅Atomic Bear’s Acquisition Strategy✅How to Educate Customers About a Product in the Survival Gear Space✅Jeff’s Advice to eCom Entrepreneurs Looking to Scale Their 6-Figure BusinessIf you enjoyed listening to this episode, make sure to let me know by leaving an honest review.Visit Atomic Bear to learn more about its products and the story behind them.https://www.theatomicbear.com/You can find my agency and me by clicking on any of the links below.Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. We’ll see you back here next Tuesday. Hosted on Acast. See acast.com/privacy for more information.

#141 Greg Meade From Crossnet: How Crossnet Invented a New Sport & Scaled It Using eCommerceThis is the first time ever in the history of The Ecom Show that we’ve got an inventor of not just a product or a brand but of a whole new sport joining us as a guest on the show.Crossnet is the world’s first four square Volleyball net. Crossnet gives a fun spin to the classic beach game Volleyball by splitting the net into four sections. Not only does this allow for more players to participate individually, but it also increases the difficulty of the game by adding an element of surprise as to where the ball will land. Today we’ve got Greg Meade, the co-founder of Crossnet, joining us here to share the idea behind how they got started and their journey ever since.The idea behind Crossnet came when brothers Chris and Greg reunited with their childhood best friend Mike and started reminiscing about their favorite childhood memories of playing four square and Volleyball. Drawing inspiration from both games, they decided to create a whole new sport and quickly developed a prototype that was well-received by their friends and family. There’s been no looking back after that. Since then, they’ve expanded into two new verticals of Crossnet soccer and a Crossnet that’s pool compatible.Before we get the ball rolling on Crossnet’s story, here’s a little about us:The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with over 125+ businesses and generated over 35M+ in additional revenue for the clients. The agency is also proud to be associated with Klaviyo as a Platinum Partner. This show is hosted by Daniel Budai, the founder and CEO of Budai Media.Join us in this episode as Greg walks us through the following:✅The Story Behind How Crossnet Invented a New Sport✅How Crossnet Uses eCommerce to Skyrocket Their Sales✅Crossnet’s Retention Marketing & Loyalty Program Strategy✅The Platforms Crossnet Uses Grow Their Brand✅Crossnet’s #1 Customers✅Crossnet’s Vision for the FutureIf you enjoyed listening to this episode, make sure to leave us a good review.Want to get your hands on Crossnet? Visit their website:https://www.crossnetgame.com/You can also follow Greg to know more about their journey:https://www.linkedin.com/in/gmeade/To learn more about Daniel and Budai Media:Find him on LinkedIn:https://www.linkedin.com/in/budaidaney/Follow him on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to our weekly newsletter, packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. We’ll see you back here this Thursday. Hosted on Acast. See acast.com/privacy for more information.

#140 Jodi and Keri From Prolong Lash: The Story Behind Prolong Lash’s Global SuccessWelcome to The Ecom Show - your space to discover new and exciting real-life e-com success stories. This week we’re diving deep into the world of beauty and personal wellness.The personal wellness and beauty industry is one where the scope to go viral and create a global cult following is immense. Today, we’ve got Jodi and Keri, the CEO and founder of Prolong Lash, here with us today to talk about the story behind how they grew Prolong Lash from a small business to a global brand with a presence in over 80+ countries.Prolong Lash is a pioneer in the world of lash care. They were the first brand to launch a lash aftercare solution that helps lash professionals maintain the quality of their lash glue. What started with one product has now developed into an extensive line of lash aftercare products. Join us in this episode as Jodi and Keri get candid about the work culture, social media strategies, and business mindset that has helped them grow their global footprint.Before we get started, here’s a quick introduction for all the new listeners:The Ecom Show is hosted by Daniel Budai, the founder, and CEO of Budai Media. Budai Media is a retention marketing agency that works with e-commerce businesses to help them achieve hyper-growth and better engagement. In the last four years, we’ve helped over 125+ businesses generate over 35M+ in additional sales revenue.In this episode, we’re going to talk more about:✅Prolong Lash’s Origin Story✅How Prolong Lash Created a Global Network for Lash Professionals✅Prolong Lash’s Social Media Approach to Targeting a Global Audience✅When Should You Hire a CEO to Help You Grow Your Business?✅Prolong Lash’s Advice to New eCom Business OwnersIf you enjoyed listening to this episode, make sure to leave us a good review.Visit the website to learn more about Prolong Lash.https://prolonglash.com/ Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. We’ll see you back here next Tuesday. Hosted on Acast. See acast.com/privacy for more information.

Shopify - A word that’s become almost synonymous with e-commerce. Shopify has enabled every entrepreneur the dream of starting their own business with an easy-to-build storefront. However, their work doesn’t stop there. Shopify is a platform that grows with you.Welcome to The Ecom Show! This episode is dedicated to Shopify Plus, an enterprise-level solution that enables e-com giants to ditch their legacy platforms for new-age stackable e-com tech. Kray Mitchell from Shopify will be joining Daniel Budai, our podcast host and the founder of Budai Media, for this episode.Kray Mitchell joined Shopify in their early days and has been with them for the last six years. He works as a launch engineer at Shopify. He’s a launch consultant that works with plus merchants that are coming onto the platform to help evaluate their tech stacks and basically provide guidance and solutions to get them moving as quickly as possible. Enterprise-level businesses have complicated tech systems and require a lot of money, time, and resources when it comes to shifting their operations. Shopify launch engineers help simplify the onboarding process by cutting down the time it takes them to make this switch down by as much as 50%. Safe to say that there’s no one better than Kray to walk us through how Shopify Plus works.A little about The Ecom Show.The Ecom Show is a bi-weekly podcast sponsored by Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses accelerate their growth with personalized email and SMS marketing campaigns. In the last four years, Budai Media has helped over 125+ businesses from across the world grow their e-commerce brand and generated over 35M+ in additional sales revenue for their clients. Our goal is to empower more entrepreneurs to grow their e-com brands by adding value to their lives. The Ecom Show is our way of creating a space for e-com business owners to learn from real-life success stories and proven strategies.Now back to the show.Tune in to this episode to hear more about:⭐How Covid Accelerated The Growth Of Shopify.⭐The Core Audience For Shopify Plus.⭐How Shopify Fulfillment Can Help Businesses Compete With Amazon’s Prime Shipping.⭐The Difference Between Shopify Plus and Shopify.⭐How Shopify’s Work Culture Promotes Entrepreneurial Spirit.We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!Follow Kray Mitchell on LinkedIn to stay in touch with his journey with e-commerce and business:https://www.linkedin.com/in/kraymitchell/Kray also has his own monthly talk show known as FailureTV:FailureTV podcast - https://anchor.fm/failuretv FailureTV YouTube channel - https://www.youtube.com/channel/UCpgMHx-U6DtdxzDhH9NxepQ Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. Hosted on Acast. See acast.com/privacy for more information.

#138 Chad Rubin From Profasee: Valuable Business Lessons From a Serial eCom EntrepreneurHey Budai Nation,Welcome to The Ecom Show, your friendly neighborhood bi-weekly e-commerce podcast that uncovers new strategies, tips, and stories in the world of e-com. This show is hosted by Daniel Budai, the founder, and CEO of Budai Media.Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. This show is sponsored by Budai Media. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.We’ve got the serial e-com entrepreneur Chad Rubin joining us for today’s episode of The Ecom Show. Chad’s journey is really interesting. He ventured into the world of e-commerce by expanding his family business online after he saw a vacuum in the online space in the industry for vacuum cleaners. Taking his online success from his first venture, he decided to pivot into creating services for other e-commerce businesses. His second venture focused on helping businesses seamlessly integrate all their operations with the help of technology. He successfully exited from that a couple of years later and is currently the co-founder of Profassee. Profasee uses data and analytics to predict the perfect price point for businesses looking to sell on Amazon.Chad has successfully been involved in over five businesses in the e-commerce space; he’s also the author of a bestselling novel titled “Cheaper, Easier, Direct.” In this episode, Chad shares some valuable lessons for e-commerce entrepreneurs. Join this conversation to learn more about his journey and to gain his advice on how to manage multiple businesses.Here’s a glimpse of what this episode covers:⭐From eCom Store to eCom Service - Chad’s Serial Entrepreneurial Journey⭐How Profasee Helps eCom Businesses Predict the Perfect Price for Selling on Amazon⭐How to Find Balance as a Serial Entrepreneur⭐How to Distinguish Between a Cash Flow Business and a Business to SellIf you enjoyed listening to this episode, make sure to leave us a good review.You can also learn everything you need to know about email marketing in just under four hours by checking out my mini-course. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers.https://course.thebudaimedia.com/ Follow Chad to keep up with his entrepreneurial journey:https://www.linkedin.com/in/itschadrubin/Get a copy of Chad’s bestselling novel:https://www.amazon.com/Cheaper-Easier-Direct-Marketplace-Commerce-ebook/dp/B01HP76WHU/ref=cm_cr_arp_d_product_top?ie=UTF8Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. We’ll see you back here next Tuesday. Hosted on Acast. See acast.com/privacy for more information.

#137 Brian Kurtz Author of the Bestselling Novel Overdeliver: 3 Golden Rules of Direct Marketing Hello and welcome to The Ecom Show. We’ve got Brian Kurtz, the King of direct marketing joining us for today’s episode. Started his career with direct mails and letters and implemented those principles into email marketing; he worked at Boardroom between 1981 and 2015 and started his mastermind and consulting company, Titans Marketing in 2015. Brian has sent out more than 1.3 billion direct mails in the last 20 years. He’s even sold over 3 million books via direct-response television. Brian is a direct-response marketing legend who worked with names such as Eugene Schwartz, Perry Marshall, and Dan Kennedy. He's committed to the education of online marketers and is always open to connecting with individuals willing to learn. His book called Overdeliver: Build A Business For A Lifetime Playing The Long Game In Direct Response Marketing is a must-read for every digital marketer out there. Before we start, here’s a little about The Ecom Show: An e-commerce podcast sponsored by the e-commerce retention marketing agency, Budai Media. At Budai Media, we’ve always believed that experience is the best way to teach anyone about e-commerce. The Ecom Show aims to make real-life e-commerce experiences more accessible to all business owners out there. With over 137+ episodes, this show aims to unravel one new and interesting e-commerce story each week. The Ecom Show is hosted by Daniel Budai, the founder and CEO of Budai Media. Enough about us, now let’s get back to this episode!Direct marketing is timeless. Every business needs it to survive because it’s the only way to get a specific return on your investment. In this episode, Brian shares with us the golden rules of direct marketing and teaches us about the importance and way to practice measurable marketing. Join Daniel and Brian as they talk about:⭐ Brian’s Personal Background⭐ 3 Golden Rules of Direct Marketing⭐ The Formula to Finding Your VIP customers: Recency + Frequency + Monetary Value⭐ The Value of Downselling Your Product⭐ The Importance of Segmentation⭐ Testing Your Customer Service with Secret ShoppersIf you enjoyed listening to this episode make sure to leave us a good review. Click here to grab a copy of Overdeliver. To stay in touch with Brian, follow him on LinkedIn.Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn.Find me on YouTube.Subscribe to my weekly newsletter, packed with the latest e-commerce buzz.Check out some previous episodes.Thanks for tuning in. Hosted on Acast. See acast.com/privacy for more information.

Starting an e-commerce store is not difficult. Thanks to e-commerce platforms, individuals have all the tools they need to build a website right at their fingertips, making it easy to get up and running. However, scaling your e-com store is a whole different story. As your business grows, your needs from the platform you use will as well, which is when you might consider shifting your e-commerce store to a bigger platform.I’m Daniel Budai, the founder of Budai Media and the host of The Ecom Show. I’d like to invite you to join James Gurd, the founder and CEO of Digital Juggler, and me as we discuss everything an e-commerce business owner needs to know about e-commerce re-platforming.James is an eCommerce strategy and re-platforming consultant with more than 16 years of experience working with B2C and B2B brands, including House of Fraser, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB, and Dr. Barbara Sturm. He helps organizations deliver e-commerce growth based on realistic plans and budgets.Before we kick off, I’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 135+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.In the last 4 years, Budai Media has worked with over 120+ businesses and generated over 35M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released a 3-hour mini-course to help businesses learn everything they need to know about email marketing. This course includes tried and tested strategies, real-life case studies from actual businesses, and a lot of additional learning material.Click on the link below to check it out 👇https://course.thebudaimedia.com/ Getting back to the episode, here are the topics we’ll be touching upon in this episode:✅James Gurd’s e-commerce journey.✅A timeline of how e-commerce platforms have evolved.✅Pros and Cons of using Shopify.✅Magento vs. BigCommerce vs. Salesforce✅What drives businesses to migrate to different platforms?✅How to solve your issues without migrating to another platform.✅What’s a realistic timeline to migrate to a bigger e-commerce platform?✅What do business owners need to consider while building their website?✅James’s advice for e-commerce businesses looking to re-platform.If you enjoyed listening to this episode, please spare a moment to leave us a nice review!To learn more about James,Follow him on LinkedIn:https://www.linkedin.com/in/jamesgurd-ecommerce-consultant/Visit his website:https://digitaljuggler.com/Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. Hosted on Acast. See acast.com/privacy for more information.

#135 TJ Gamble From Jamersan: How To Choose The Right Tech Stack For Your E-Com BusinessHow’s it going, Budai Nation?Welcome to a brand new episode of The Ecom Show. I’m Daniel Budai, the CEO and founder of Budai Media and your host for today’s episode. I’ve got e-commerce tech expert TJ Gamble joining me today to discuss e-commerce platforms. This topic forms the very foundation for every e-commerce store.TJ Gamble is the Founder & CEO of Jamersan, an e-commerce agency that arms businesses with the tools they need to increase their conversion, optimize their marketing strategies, and ultimately grow their business.TJ Gamble has a lot of knowledge and experience working with e-commerce tech stacks like Magento and BigCommerce. In today’s episode, he will share with us everything that an e-commerce business needs to know to choose the right platform to build and scale its store.Before we jump in, I’d like to take a quick moment to tell you about The Ecom Show. Budai Media is a retention marketing agency I started about four years ago. Over the years, Budai Media has worked with over 100+ businesses and generated over 30M+ in additional revenue for stores from different niches worldwide.This journey has been a great learning experience because I have the privilege to work closely with other motivated and inspirational entrepreneurs. So, I wanted to find a way to give back and share my learnings with other businesses out there. The Ecom Show is my way of sharing my e-com experiences and the wonderful stories I come across with the rest of the world.Speaking of sharing my learnings with e-commerce websites. I’d like to invite you to check out my 50-point email marketing cheat sheet to audit your Klaviyo account.https://www.thebudaimedia.com/email-cheatsheetTune in to this episode to learn more about:✅TJ Gamble’s journey with the world of e-commerce✅How Jamersan helps e-commerce businesses build a scalable business model using Magento and BigCommerce✅How to pick the right e-commerce tech stack✅Shopify vs. Magento vs. BigCommerce✅Pros and Cons of using Shopify✅New and Emerging E-Commerce Software SolutionsThanks for taking the time to listen to this episode. I come out with new episodes every Tuesday and Thursday!To learn more about TJ Gamble,Follow him on LinkedIn:https://www.linkedin.com/in/tj-gamble-95a8b67/Visit his website:https://jamersan.com/We also have over 100+ episodes with guests from around the e-commerce world.Check these out by clicking on the link below:https://www.thebudaimedia.com/podcastI’d love to stay in touch with you. Find me on:LinkedIn:https://www.linkedin.com/in/budaidaney/YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupBefore you go, please take a moment to leave us a review or comment and let us know how you felt about this episode. Hosted on Acast. See acast.com/privacy for more information.

#134 Lawrence Ingrassia Author Of Billion Dollar Brand Club: How To Build A Disruptive BusinessWelcome to The Ecom Show!I'm Daniel Budai, and in this episode, I've had the pleasure of interviewing bestselling author and esteemed journalist Lawrence Ingrassia. Lawrence Ingrassia is the author of the famous book Billion Dollar Brand Club. The book talks about how disruptive startups are creating digitally-native consumer products and challenging long-dominant companies to build successful empires.In this episode, Lawrence talks about the strategies businesses like Dollar Shave Club, Warby Parker, and other disruptors use to get their consumers' attention in a competitive market. He also gives us insight into the kind of mindset that billion-dollar businesses use to drive success through all their endeavors.Before we start, here's a little about me and my show.I'm Daniel, the founder and CEO of a retention marketing agency called Budai Media. My team and I specialize in helping e-commerce brands hyper-scale their revenue, and build better relationships with their clients through personalized email and SMS marketing strategies. We've been doing this for the last four years, and we've worked with over 120+ e-commerce businesses. The Ecom Show is a bi-weekly podcast that talks about e-commerce tips, strategies, and real-life stories of success to inspire our entrepreneurs and creative geniuses.Now back to the show.Tune in to this episode to hear Lawrence and me talk all about:⭐How Dollar Shave Club inspired him to write this book⭐How to build a disruptive business in a competitive space⭐How to leverage technology to create a competitive advantage⭐How to find the "one thing" that attracts customers to buy your products⭐How to use data to give customers what they wantWe hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!Check out Billion Dollar Brand Club by clicking on the link below:https://www.amazon.com/Billion-Dollar-Brand-Club-Disruptors-ebook/dp/B07R7KHPH4Follow Lawrence on LinkedIn to stay in touch with his journey with e-commerce and business:https://www.linkedin.com/in/lawrence-ingrassia-a60659140/Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. Hosted on Acast. See acast.com/privacy for more information.

#133 Jitendra Vaswani From DigiExe: SEO Tips That Actually WorkWelcome to a brand new episode of The Ecom Show! Today we’ve got the SEO wizard, serial entrepreneur, international keynote speaker, and bestselling author, Jitendra Vaswani, here with us today.Jitendra is an expert at SEO and affiliate marketing, and in this episode, he very graciously shared the strategy that has helped him earn over 1.5 million clicks on his website. Jitendra’s journey has been extremely insightful and inspiring as he taught himself SEO from scratch.Give this episode a listen if you’re someone interested in learning about how to get started with SEO, affiliate marketing websites, and CRO. This episode also goes beyond the technical learning as Jitendra opens up about his personal journey of being a self-starter.Before we get started, here’s a quick recap:The Ecom Show is an e-commerce podcast sponsored by Budai Media. We cover everything from e-commerce retention marketing to website optimization, customer engagement, and everything else related to e-commerce. This show is hosted by Daniel Budai, the founder, and CEO of Budai Media. Budai Media is a retention marketing agency that’s helped over 100+ e-commerce stores hyper-scale their business through personalized email and SMS marketing campaigns.Join Jitendra and Daniel in this episode of The Ecom Show to learn more about:⭐How Jitendra Has Received Over 1M+ Clicks On His Website Using SEO.⭐How to learn SEO from scratch.⭐SEO and CRO Tips That Actually Work.⭐Content Strategy Advice For Creating An Affiliate Marketing Website.⭐The Mindset Needed To Build A Successful Empire.⭐Jitendra’s biggest business mentor and his advice on how to upskill yourself.We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!Keep in touch with Jitendra:Visit his website: https://jitendra.co/.Follow him on LinkedIn: https://www.linkedin.com/in/jitendravaswaniseo/?originalSubdomain=in.Check out his podcast: https://open.spotify.com/show/34YT8hBIjVFhXCh658TBWO.Follow him on YouTube: https://www.youtube.com/user/jitendravaswani.Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedIn:https://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter packed with the latest e-commerce buzz:https://www.thebudaimedia.com/weekly-newsletter-signupCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. Hosted on Acast. See acast.com/privacy for more information.

#132 Karl Lillrud, Global Gurus Top 30 Speakers: How AI Is Shaping The Future of E-CommerceHello and welcome to The Ecom Show!I’m Daniel Budai, your host and e-commerce buddy, and I’m here to invite you to be a part of today’s episode.Come join Karl Lillrud and me as we talk about how artificial intelligence and technology are changing consumer interaction and reshaping the world of e-commerce. Karl is an e-commerce expert, a well-reputed business advisor, and a professional keynote speaker that’s been voted as one of the top 30 speakers by Global Gurus.Follow Karl on LinkedIn to learn more about him:https://www.linkedin.com/in/karllillrud/If you’re new here, here’s a gist of what the Ecom Show is all about:The Ecom Show is a bi-weekly e-commerce podcast that uncovers the latest trends, strategies, and inspirational stories in the world of e-commerce each week. This show is sponsored by Budai Media, a leading e-commerce retention marketing agency that’s helped hundreds of eCommerce stores grow with personalized SMS and email marketing campaigns. This show is hosted by Daniel Budai, the CEO, and founder of Budai Media.Coming back to the episode now, artificial intelligence has been the buzz in every industry, and it’s already started to change the way we shop online. It’s thanks to AI that we’re able to receive and send out targeted ads, receive personalized product recommendations, and even segment our audiences. However, the future holds a lot more promise.AI and machine learning are spaces that are constantly evolving and improving. In this episode, Karl and I talk about how AI will transform e-commerce interactions with a focus on customer experience and internal processes.Here are a few of the questions that this episode will answer:✅What are Machine Learning and AI?✅How will AI change the face of e-commerce in the next five years?✅How to navigate business needs based on customer preferences?✅How to reduce e-commerce return rate using artificial intelligence?✅How to treat each customer differently?✅What kind of leadership do e-commerce businesses require to scale?If you enjoyed this episode, please take a moment to leave us a review/comment sharing your thoughts. It would genuinely mean the world to me.Also, you can stay in touch with me by following me on other social media platforms as well!Find me on LinkedInhttps://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, that’s packed with the latest e-commerce buzz.https://www.thebudaimedia.com/weekly-newsletter-signupCheck out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:https://www.thebudaimedia.com/cheatsheetCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in. Hosted on Acast. See acast.com/privacy for more information.

#131 Hayden Brass From Zea: How to Create a Brand That Stands Out in a Saturated MarketHey Budai Nation,We’re back with another episode of your favorite e-commerce podcast, The Ecom Show!Have you ever held yourself back from starting a business because you feared how competitive or saturated the market for it is?If yes, then you need to tune in to today’s episode. Our guest for today’s episode is Hayden Brass, the founder, and managing director of Zea, a family-owned sustainable health and wellness brand. We promise you that his story will give you all the push you need to persevere through competition.Before we dive right in, let me quickly introduce myself and the show. I’m Daniel Budai, the host of The Ecom Show and the founder and CEO of Budai Media, the agency that sponsors this podcast. Budai Media is a retention marketing agency specializing in email and SMS marketing. Over the last five years, we’ve generated over $35M+ in additional sales revenue for over 100+ e-commerce stores from across the globe.Having worked with several brands in the health, wellness, beauty, and skincare space, we know that sustainability itself isn’t enough of a competitive edge to help a brand stand out from its competition. In this episode, Hayden walks us through how brands can stand out in a competitive market through his own personal experiences of growing Zea.A little about Zea and what makes it so different:Zea is a family-owned Australian health and wellness company founded on a love for Kunzea. Kunzea is a special Australian plant that has several healing properties. Hayden and his family have put in years of research to see how they can make the amazing healing properties of Kunzea readily and easily accessible to the world.Their solution was to launch four distinct brands for health, wellness, and lifestyle - Zea Relief, Zea Gourmet, Zea Essentials, and Zea Active that specialize in a diverse range of natural products, including pain management, skincare, 100% pure essential oils, Australian Honey, and sports recovery.Visit Zea to learn more about their products and brand story.https://www.zea.com.au/Tune in to this episode and join Hayden and me as we discuss:✅ Hayden’s journey with starting Zea.✅ The struggles of establishing a business in a competitive market.✅ How to introduce customers to try and test new ingredients.✅ Hayden’s advice for entrepreneurs.If you enjoyed this episode, please take a moment to support The Ecom Show by leaving a review/comment sharing your thoughts.One last thing before you go, make sure that you find and follow me so we can stay in touch!Find me on LinkedInhttps://www.linkedin.com/in/budaidaney/Find me on YouTube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter, that’s packed with the latest e-commerce buzz.https://www.thebudaimedia.com/weekly-newsletter-signupCheck out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:https://www.thebudaimedia.com/cheatsheetCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for tuning in.I’ll see you again this Thursday with a brand new episode and a brand new brand story. Hosted on Acast. See acast.com/privacy for more information.

#130 Staci L Wells From Zen BooTique: How To Build An International Fashion Brand Through ShopifyHey Budai Nation, this is your host Daniel Budai and I’d like to welcome you all to a brand new episode of The Ecom Show. If you’re new here, The Ecom Show is a bi-weekly e-commerce podcast where I invite inspirational professionals from different walks of life to share their e-commerce journey and some expert strategies and tips that they’ve picked up on the way.This show is sponsored by Budai Media. Budai Media is a leading retention marketing agency that specializes in personalized SMS and email marketing campaigns for e-commerce stores. Budai Media has helped over 150+ businesses generate over 30M+ additional sales revenue through their unique strategies and detailed execution. Visit the website to learn more about the agency.https://www.thebudaimedia.com/My guest for today is Staci L Wells, the co-owner and CEO of Zen BooTique. Zen BooTique is a sustainable fashion brand with a successful international presence. Staci is the true embodiment of turning your dream into a living and in this episode, she lets us in on her secret to success.Staci grew up with the dream of one day owning her own boutique and decided to follow her passion when she stumbled upon a sales listing for an online boutique on Facebook Marketplace. Staci used the customer list from the business she bought to start Zen BooTique, a sustainable fashion brand that now sells to customers in the US, Canada, and Australia. Apart from Zen BooTique, Staci also runs her own lifestyle management course where she helps professionals find the balance between work and their personal life.Click on the link below to visit and shop from Staci’s website:https://zenbootique.com/I’d like to invite you to check out this episode to discover more about:✅ How Staci turned a brand she bought from Facebook Marketplace into a successful e-commerce business✅ The tools and marketing channels Staci uses to manage her e-commerce store✅ Starting a business from scratch✅ How to grow as an entrepreneurBefore you go, find and follow me so we can stay in touch!Find me on LinkedInhttps://www.linkedin.com/in/budaidaney/Find me on Youtube:https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQSubscribe to my weekly newsletter that’s packed with the latest e-commerce buzz.https://www.thebudaimedia.com/weekly-newsletter-signupCheck out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:https://www.thebudaimedia.com/cheatsheetCheck out some previous episodes:https://www.thebudaimedia.com/podcastThanks for listening in; don’t forget we come out with new episodes each Tuesday and Thursday!If you enjoyed this episode please leave a comment, I’d love to hear from you. Hosted on Acast. See acast.com/privacy for more information.

#128 Brian Roisentul from BSR Digital: Brand Marketing Strategies Using Third-Party DataHello Budai Nation,Today we’re welcoming Brian Roisentul, CEO and founder of BSR Digital, a social media marketing agency specializing in paid ads on Facebook, Instagram, and Google Ads. The successful agency is managing over $3.6M/year worth of ads for different e-commerce brands.Besides his position as CEO, he’s also the host of the Fit Growth Machine podcast which treats customer acquisition strategies for e-commerce brands. Brian will share with us his success story and journey in the world of social media marketing, but also some pretty valuable strategies for e-commerce brands to scale their businesses quickly and more effectively.Welcome to The Ecom Show! Your go-to weekly e-commerce podcast for uncovering new stories, strategies, secrets, and everything e-commerce. This podcast is sponsored by Budai Media, a retention marketing agency that’s helped 125+ e-commerce businesses generate over $35M+ in additional sales revenue.Join Daniel Budai (our host and the founder of Budai Media) and Brian Roisentul in this episode to learn more about:✅ Brian’s Success Story in the Digital World✅ Marketing Strategies for Fashion and Apparel Brands✅ The Use of Third-Party Data to Scale Your Online BusinessLet’s jump right in.Brian’s Success Story in the Digital WorldBrian comes from a background in computer science. He used to work as a software developer for a software factory, based in the US. During the 2008 recession, they closed their doors, like many other companies in the USA back then, which lead him, along with other partners, to start a brand new venture, with which he will keep working in software development, until 2010. He then started his first solo Software Factory to raise its capital shortly after, evolving into a startup with 40 collaborators.A few months of existence later came the “boom” of social media, when everyone was looking to grow their organic prospects online, trading trucks, cars, and all the crazy stuff for fans and followers. That’s when Brian decided to surf the digital marketing wave and offer viable solutions to their clients, generating leads and sales through social media, shifting from software engineering to leading a pure social media marketing agency, specializing in scaling e-commerce brands in a specific industry he loves: Fashion and Apparel.Marketing Strategies for Fashion and Apparel BrandsBrian Roisentul, through his own personal experience, breaks down the process of going from the product idea to the end customer into 3 simple, yet very complex phases:🔸 Choosing the right industry:His example is pretty clear, he totally left the Tech world for the Marketing world. It took him passion, and motivation, but mainly knowledge since it was a flourishing discipline back then, and he witnessed the birth of social media marketing, taking the opportunity to put into practice his knowledge in software engineering and transcribing it into Digital Marketing. And then, once again, focusing on what he was comfortable and experienced with the most, the Fashion and Apparel industry.In short, do what you know best, get knowledge, try and fail, learn and focus on a niche or two, and give it all you got to make it grow and evolve into a successful business.🔸 Differentiating your brand within the industry:Brian gives a very interesting example of a phone case brand, and how they differentiated themselves from the competition: They helped catch babies’ and toddlers’ attention with fun phone cases that make them look at the camera and smile, making thousands of parents happy, as they take beautiful pictures of their loved ones, thus keeping amazing memories. It was simple, yet ingenious.And that’s just one idea among many others. You might sell the same product as everyone, but a single asset can make you stand out from the crowd. For example, selling the same T-Shirt as your competitors, but using special fabric, like organic or recyclable materials. The possibilities are endless.🔸 Acquiring leads and making sales:Probably the hardest phase to reach, but also the most satisfying, once you start making your first sales, and taking off your business. Brian’s experience showed that the best leads are people who previously bought products similar to yours, or showed interest in your industry or niche. And the best way to get those leads is to actually know them.And what do you need to be able to know and target them? DATA! There is no marketing as efficient as data-driven marketing, and that’s why everybody’s rushing to gather data about their target audience, they will know what they like, and what they buy, but also their expectations from a specific type of product, making it easy to satisfy their needs.The Use of Third-Party Data to Scale Your Online BusinessEven though it becomes harder and harder to access Third-Party Data, most notably with the launch of iOs 14, which affected Facebook and other S

#127 Rasmus Barfred from TheMagic5: Business Lessons From A Shark Tank BrandHey Budai Nation,We’ve got a celebrity joining us for this episode of The Ecom Show!You may recognize Rasmus Barfred and his company TheMagic5 from the huge splash they created with their show-stealing speech on the popular business reality show, Shark Tank. Their pitch threw all the sharks into a feeding frenzy, and the co-founders walked out of the tank with a deal from Mark Cuban and Robert Herjavec.He’s here with us today to share the business lessons that helped him land the deal, and of course to get candid about his experience in and beyond the tank.Join Rasmus Barfred and our founder/podcast host Daniel Budai to learn more about:✅ The Story Behind TheMagic5✅ How To Prepare For Shark Tank✅ TheMagic5’s Marketing StrategyLet’s dive right in!The Story Behind TheMagic5TheMagic5 is a made-to-measure swimming eyewear brand co-founded by Bo, Niklas, and Rasmus. All three of them were swimmers that struggled with finding a good long-lasting pair of swimming goggles. United by their passion to solve this issue, the three of them set out to create a brand new technology that completely revolutionized this space.TheMagic5 uses optimal fitting technology to map a customer's face and then creates a completely customized pair of swimming goggles. Their technology is so precise and advanced that they have a return rate of only 1%.TheMagic5 was founded back in 2017, and soon after Rasmus moved to the USA to expand their business further. Magic5 has spent a lot of time researching and developing its product. They started out by surveying over 450 athletes, swimmers, and triathletes to understand the core issues that people faced with swimming goggles. They then purchased all the different kinds of swimming goggles available in the market to understand the design aspect better. After their primary research, they were clear that they needed a customized product to solve this issue properly, and hence put all their resources into developing the technology they needed. And all that research paid off well for them as TheMagic5 has successfully sold over 100,000 pairs of their personalized swimwear, and has two wonderful sharks as investors to help them scale their business to newer heights.How To Prepare For Shark TankIt’s impossible to watch Shark Tank without visualizing how you would go about pitching your business to the Sharks. Rasmus got candid about his experience on and beyond the tank. Here are some of the highlights from this episode:Why did you decide to take your business to Shark Tank for an investment?There were two things that drove Rasmus and his co-founders to pitch on Shark Tank. The first was awareness:“Our customer base is everyone from top Olympic athletes, to regular swimmers that swim once a week. We wanted to reach that audience through a mass consumer television show that was super interesting.”The second was the need for a strategic partner. The optimal technology TheMagic5 uses can be adapted to work with other products as well, but expanding to new verticals requires some strategic guidance which drove Rasmus and his partners to approach the tank. They were particularly interested in getting a deal with either Mark Cuban or Robert Herjavec for their expertise in technology, and they were fortunate enough to walk out of the tank with investments from both the sharks.How did you prepare for the tank?The key thing is to know your numbers. If you don’t know your numbers the sharks will see right through you. Secondly, have an explanation to justify any questions that may arise after you share your numbers.Prepare and practice your pitch several times before you go in. Run yourself through all the different scenarios before walking in, and make sure that you discuss how low you’re willing to go during negotiations beforehand. This makes you look more decisive.Who should go into Shark Tank and do you have any advice for them?Shark Tank gives you access to an audience of 5 million viewers on primetime US television. All the press, tension, and visibility surrounding your business make Shark Tank the ideal show for several businesses. Especially those that have a consumer product, tangible product, something that's easy to relate to and can be easily bought online. But the tank has also worked great for transactional websites, apps, and vending machines in the past.The key is to go in if you know your numbers, strengths, and weaknesses. You need to know your business in and out before you go in for a pitch because only the first minute of your time on Shark Tank is uninterrupted, post that the sharks question you on all the aspects of your business, and depending on their interest this can last from anywhere between ten minutes to an hour.TheMagic5’s Marketing StrategyTheMagic5’s main focus has been on getting their Facebook, Instagram, and Google PPC ads in order. They focus a lot on SEO and have used their Shark Tank fame to

Juan Chavez From JMC Equipment: Business Secrets From an Inc.5000 CompanyHey Budai Nation,We’re honored to share that Juan Chavez, the CEO of the successful automotive business JMC equipment, is our guest for today’s episode. JMC equipment has been holding the title of an Inc.5000 company for the past 4 years now. They have a successful B2B e-commerce store that you’ll learn more about in this episode.Welcome to The Ecom Show! Your go-to weekly e-commerce podcast for uncovering new stories, strategies, secrets, and everything e-commerce. This podcast is sponsored by Budai Media, a retention marketing agency that’s helped 125+ e-commerce businesses generate over $35M+ in additional sales revenue.Join Daniel Budai (our host and the founder of Budai Media) and Juan Chavez in this episode to learn more about:✅ Juan’s Journey With Jmc Equipment✅ A Business Lesson That Juan Learned the Hard Way✅ Juan’s Advice for New eCommerce OwnersLet’s jump right in.Juan’s Journey With JMC EquipmentJuan is the second generation to be leading the team at JMC Equipment. The business was founded by his father, and Juan joined in after he decided to call quits on his first venture. JMC equipment is an automotive parts distributor to repair shops and retail stores. Before Juan stepped in, his father would approach stores in New York one at a time, and find leads door to door.Juan helped launch JMC into the world of e-commerce by setting up a website and letting customers approach them instead. JMC is a unique company because their team is based out of Medellin, Colombia, but their sales are focused entirely on the US market.Juan E. Chavez is based out of Medellin, Colombia. He has another successful business venture as well. Juan runs his own travel and real estate company that helps clients based out of New York find their dream apartments in Colombia.Back to the Inc.5000 company though, JMC equipment has a solid team of skilled professionals that take care of the SEO and e-commerce side of things. They’ve also invested in building a strong team of salespeople, and customer-care executives that make sure that their leads get the information and push they need to purchase.JMC Equipment sells high-ticket products with their average orders running anywhere between $2000 and above. In order to close a deal, they’re very active with their email marketing and even go a step beyond by calling their abandoned cart to close the sale. Their paid marketing efforts include a combination of Google ads, Facebook ads, and email marketing. For organic marketing, they also have an enriched library of educational blogs.A Business Lesson That Juan Learned the Hard WayJuan has over a decade of business experience under his belt. We asked him what’s the hardest thing that being in business has taught him, and here’s what he had to say: “The hardest thing I’ve learned goes beyond business, it’s basically about how to pick yourself up from a failure.”I have been in that position where I thought that I might have to shut my business down. But the resilience to push forward despite the difficulties is what helped. Every other skill is a skill that you could probably just learn, you know if you put in the work, and if you put in the hours, but actual experience of like, you know, the experience that you go through when you make a mistake, and you lose money, or whatever, maybe you're or you're thinking about quitting is not something easy to understand.But if you stick with it, you will eventually come out the other side a lot stronger with tougher skin. So the biggest lesson is not to give up when failure is knocking on your door.Juan’s Advice for New eCommerce OwnersThe best way to start an e-commerce business is by finding a good product that you have knowledge about, and that you’re motivated to sell. Ideally, find a way to sell this product without having to start with production. Dropshipping is a great way to escape inventory management. Once you have your e-commerce storefront, and marketing taken care of you can look into expanding into starting your own production. This gives you time to focus on taking your business off. The second piece of advice would be to know your industry. Research and talk to your potential customers, it’s the best way to grow your business.That’s all for this episode of The Ecom Show. If you enjoyed it please make sure to be back here next Thursday for a brand new episode.Click on the link below to subscribe to our weekly newsletter and receive actionable tips, strategies, and resources to help you grow your e-commerce store. 👇https://www.thebudaimedia.com/weekly-newsletter-signupBy the way, we are giving our email marketing cheatsheet for free, and it has already helped more than 100 companies increase their revenue. Here is the cheatsheet link:https://www.thebudaimedia.com/cheatsheetFollow Juan E Chavez to learn more about him:https://www.linkedin.com/in/jmcequipment/Visit JMC Equipment to learn more about them:https:

#125 Brandon Higginbotham from Vintage Gentleman: How To Use Social Media To Launch Your BrandIt’s no secret that social media applications have taken over the world we live in. Every business owner is now a creator too. In fact, we’ve spoken about how important story-telling and social media can be in creating a strong brand identity in today’s world in several of our previous episodes of The Ecom Show.But we’ve turned the tables around for this episode. Join Brandon, the founder of Vintage Gentleman, to learn more about how a social media creator/influencer can use their platform to bootstrap a brand from scratch.Before we begin, here's a small recap of what this show is all about for all the new listeners. The Ecom Show is a weekly podcast hosted by Daniel Budai, the founder and CEO of Budai Media. Daniel invites e-commerce business owners from different industries to share their experiences, learnings, and expert tips to highlight the latest trends, hacks, and best practices for all e-commerce stores out there. This show is sponsored by Budai Media, a retention marketing agency that’s helped over 130 businesses scale their e-commerce stores with personalized email and SMS marketing.Now that you’re all caught up, let’s continue with the show!Tune in to learn more about:✅ How Brandon Started the Vintage Gentlemen✅ 3 Things That Have Helped Brandon Build a Successful Business✅ Brandon’s Advice to Creators Looking To Start Their Own BrandHow Brandon Started the Vintage GentlemenBrandon has benefited from having an early adopter advantage. He began using Instagram in 2015 when he started noticing how the application helped create trends. He noticed an opportunity to build an audience and created the Vintage Gentlemen, which back then was just a simple lifestyle account that offered suggestions for men’s lifestyle products.Since men’s lifestyle was a new niche he quickly gained traction and built an engaging community of about 20-30,000 followers. He started getting offers for brand endorsements and became a popular influencer. Brandon knew that there was scope to build something bigger using the community he had created, this is what led to him launching his own e-commerce store.Brandon began by dropshipping products from the artisanal brands he had previously done endorsements with. After seeing how well that worked he slowly expanded to creating his own range of products. Currently, about 70-80% of Vintage Gentlemen’s range of products are manufactured in-house.3 Things That Have Helped Brandon Build a Successful BusinessWith a following of over 240,000 followers on Instagram, Vintage Gentlemen has grown immensely since it began. What was once an influencer account is now a fully functional e-commerce store that manufactures most of its in-house products. Here are three key factors that have helped Brandon fuel Vintage Gentlemen’s growth:Reinvesting money back into the business: Despite the success of Vintage Gentlemen, Brandon has still retained his job in the insurance industry. His job allows him to fund his own lifestyle without needing any money from Vintage Gentlemen enabling him to reinvest all the profits into growing the business.Leveraging organic social media platforms to build a community: Vintage Gentlemen might have gone from being a lifestyle social media account to a full-fledged brand but they haven’t forgotten their roots. In fact, Vintage Gentlemen has expanded its social media reach by focusing on TikTok as well. Their strong social media presence and use of other social media creators to aid their growth has helped them build a community.Finding a balance between paid and organic content marketing:Since Vintage Gentlemen already had an existing community of followers that supported the brand from its inception, Brandon spent the first few years focusing on fine-tuning the e-commerce operations. He set up other paid marketing channels like Google Ads to drive more leads, and email marketing to convert/retain these leads. His end goal is to create a brand that has both strong paid marketing as well as an enriched library of content that's engaging enough to build a community in the men’s lifestyle space.Brandon’s Advice to Creators Looking To Start Their Own BrandWe asked Brandon what his main advice would be to content creators looking to start their own brand with very little capital. Here’s what they had to say:Have a strategic approach to starting your business.Consider drop shipping to save initial start-up costs, invest in a basic Shopify plan, and look at low-risk methods of bootstrapping your business.Your initial focus needs to be on grabbing user attention and creating a community around your brand.The key is to find creative ways to build your business.Catch Brandon and Daniel’s entire conversation by listening to this episode.To know more about Vintage Gentlemen check out their website:https://www.thevintagegentlemen.com/Follow Brandon on LinkedIn:https://www.linkedin.com/in/

#124 Michael Muscari From NanoNutra: 3 Strategies To Market A Supplement BrandDid you know that 77% of Americans take at least one supplement? The supplement industry is booming, it’s valued at over $163 billion in 2022, and it’s predicted to grow at a compounded annual growth rate of 8.4% in the next eight years.Supplements are great for your health, and running a supplement business can help you generate immense wealth! In this episode of The Ecom Show, we’re going to be scratching the surface on how you can create a name for yourself in this extremely lucrative and competitive industry.Michael Muscari, the founder and CEO of the premium Liposomal Vitamins and Dietary Supplements brand NanoNutra will be joining our podcast host and CEO, Daniel Budai, to share some proven strategies that can help you market a supplement brand.Tune in to this episode to learn more about:✅ Michael’s Journey With NanoNutra✅ 3 Strategies To Market A Supplement Brand✅ Michael’s Advice To New EntrepreneursMichael’s Journey With NanoNutraMichael worked as a financial advisor for a couple of years but he wasn’t too happy working a job where everything depended on the market’s volatility, so he started venturing out and landed a gig with an ad agency. At the same time, he was also working as a freelancer for a supplement company who were in the diet and weight loss space.That’s where he got his first introduction to the world of e-commerce. Around the same time he stumbled upon the famous book, The Four Hour Work Week by Tim Ferriss. Determined to live by the four-hour philosophy, Michael decided to take control of his own life and started his own e-commerce venture.Michael’s first venture was called ImmunitySport+ where he focused on creating a niche in the supplement market with his single green immunity tablet. By the time he got this brand up and running, he’d become an expert at SEO and selling on Amazon. He then launched his second fitness and wellness brand called Healthy Start. Healthy Start focused on a wider range of products. His business now exhibited over a dozen supplement products. He realized that he had cracked the code with his research on nanotechnology and liposomal supplements, and decided to go all in.He sold off all the other assets and moved his sole focus to building NanoNutra.NanoNutra is a premium Liposomal Vitamins and Dietary Supplements brand. Most oral supplements are unable to help human bodies retain 80% of the nutrients they consume through the pill. Michael’s research on liposomal technology helped him find a solution to this problem which led to him starting NanoNutra. They now sell a full line of supplements, all using liposomal technology.3 Strategies To Market A Supplement BrandThe supplement industry is highly competitive and diluted. There are a ton of new brands springing up everyday and making a name for yourself requires strategic brand positioning and effort. We asked Michael to share the marketing secrets that he’s picked up over the years of working in this industry.Here are the three strategies that he’s used to grow NanoNutra:Focus on Education: NanoNutra uses a combination of technology and natural nutrients to create supplements that aid your fitness journey. Since they’re an early adopter of the Liposomal technology they focus heavily on educating consumers about the benefits and real life value of their products. They’re extremely transparent about what goes into their supplements, the results that customers can expect, and the process of how their supplements work. Michael also sends out a lot of high value emails to his subscribers to share credible information that can help them enhance their fitness and wellness journey.Get Endorsements: NanoNutra focused on getting doctors, nutritionists and fitness coaches to endorse their supplements. They prioritized creating high-value content from credible fitness and wellness personalities over spending on influencer outreach. This has helped them build trust.Create Subscriptions or Value-Packs:Supplements are something that you require on a cyclical basis. NanoNutra recognized this and created subscription packs that have helped them create a base of returning customers. They also provide discounted prices on variety packs to encourage customers to test their wide range of supplements.Michael’s Advice To New EntrepreneursWe asked Michael what his advice would be to new entrepreneurs. Here’s what he had to say:“You have to have a lot of passion for whatever it is you choose to do or sell. You know, if you're just trying to make easy money, it's going to be very short lived if you find it at all.”Find something that aligns with you and your values that you feel comfortable selling to other people. E-commerce has gotten nuanced and you need to be able to completely get behind your product to be able to create a solid brand which is why you should chase something that you’re passionate about.Michael even has a free course called, The Purp

#123 Matt Edmundson: Scale and Sell Your Business In These 7 StepsHey Budai Nation!Welcome to The Ecom Show. If you’re new here, The Ecom Show is a weekly e-commerce podcast series hosted by Daniel Budai where he invites new speakers each week to talk about their experiences and share their expert insights on trending ecommerce topics. This show is sponsored by Budai Media, a retention marketing agency that helps customer obsessed e-commerce brands grow with email and SMS marketing.If you’re a regular, welcome back! We have an exciting episode lined up for you. We’ve got Matt Edmundson, a serial e-com entrepreneur, founder of a successful e-commerce agency, and e-commerce coach, here with us today to talk about his 7-step strategy to successfully scale and sell a brand.Tune in to this episode to learn more about:✅ Matt’s eCommerce Adventures✅ The 7-Step Guide to Scale and Sell Your Business✅ How Livestreaming Can Help You Stand OutLet’s jump right in!Matt’s eCommerce AdventuresMatt was bitten by the entrepreneurial bug at an early age. His first venture began while he was still in school. He started a candy shop and was so successful that he was asked to stop because his school decided to start their own candy store.But it was back in the last nineties when he properly got into e-commerce. Matt was working as a salesperson for a company that designed and installed saunas when he was approached by a friend that needed some help with building a website for their church. He offered to help his friend build this website in exchange for his friend sponsoring the software required to launch it.Matt taught himself how to code and built a functioning website using Dreamweaver. He then thought about taking his knowledge of building a website to create his own ecommerce store, but he had one problem, he didn’t have a product to sell.Matt approached a business that sold tanning lotions and started selling their product through his ecommerce store. This worked out fairly well, and he ended up selling the website to the business he sourced the products from. That was twenty years ago.Currently, he’s the founder and CEO of Aurion Digital, a group of e-commerce services companies dedicated to helping companies grow online. He’s also an e-commerce coach, serial entrepreneur, an avid podcaster, and a pastor.The 7-Step Guide to Scale and Sell Your BusinessMatt Edmundson has generated over $50,000,000+ in sales revenue through his combined e-commerce ventures. He’s set up, built, sold, or failed at 19 e-commerce websites in various forms, and has decades of global experience in the world of e-commerce. All his years of mastering the world of e-commerce has helped him devise a 7-step guide to help scale and sell businesses.Here are the seven steps:Step 1, The Story: Before you start your business ask yourself what your brand is all about. Do a thorough research of the market you’re entering, and figure out how you plan to position yourself.Step 2, The Product: Make sure that you understand the product you’re trying to sell before you hit the market. Anticipate the demand for the product you’re trying to create or sell, and ensure that you’re knowledgeable enough to be an expert in that field.Step 3, The Website: Research on which platform fits your needs the best and create a website to start selling your product.Step 4, Marketing: Figure out your go-to strategy for digital marketing and create a presence on platforms that your target audience are the most active on.Step 5, Engagement: This stage focuses on how you can maximize your investment by generating more value out of your leads. How do you get a customer to keep coming back to your brand? It basically talks about how businesses can formulate a strategy to continue selling to their existing customers.Step 6, Customer Experience: One of the most important steps that most big businesses struggle with. In this stage, Matt talks about all the tiny actions that create a lasting impression on customers, and the steps that businesses can take to elevate their customers’ shopping experience.Step 7, Growth: In this stage, Matt shares how businesses can scale and repeat the success they received from the previous six stages to grow their business. He deep dives into what gives successful businesses the cutting edge over the rest in the market.How Livestreaming Can Help You Stand OutLive Streaming is a great way for brands to engage with customers in real-time. Platforms like Facebook, Instagram, and LinkedIn allow businesses to engage with a live audience and are becoming increasingly popular platforms for brands to introduce their new collections, or even address their audience about upcoming news.Matt Edmundson’s number 1 advice to e-commerce businesses this year is to pay attention to live streaming, and find a way to incorporate it with their website. He believes this could be one of the best ways for brands to stand out in the near future. Live streaming allows business owne

#122 Alex Bortoluzzi From Krakatoa: How to Build an Apparel Brand From ScratchHey Budai Nation,Welcome to The Ecom Show! A place where you can discover a new e-com story each Thursday. This podcast is sponsored by Budai Media, a growing retention marketing agency that helps e-commerce businesses boost their sales with email and SMS marketing.This week, chief underwear specialist, Alex Bortoluzzi, will be joining our podcast host and CEO, Daniel Budai. Alex will be getting personal about his personal wear brand Krakatoa’s story. Krakatoa is a unique men’s underwear brand that’s won over customers with its honest approach and attention to detail.Tune in to learn more about:✅ How Alex Founded Krakatoa✅ How to Win Over Customers Without Discounts✅ 4 Product Design Takeaways From KrakatoaHow Alex Founded KrakatoaAlex’s entrepreneurial journey began after he left college. He studied computer science in Brazil and then got a job working with computer graphics back in the 80s. He was always inclined toward computers, and he started two companies early in his career. First, he had a motion graphics and advertising and broadcasting company. Needing a new challenge, he relocated to the USA and searched for game designing jobs. He worked with several big gaming companies like Treyarch and Activision and even ventured out on his own to create mobile games from scratch.However, Alex wanted a change from the tech industry and was looking for a fresh project to dive into. He’d always struggled with finding the perfect pair of underwear and realized there was space for innovation in the men’s personal wear industry. He began researching patterns, fabrics, and the male anatomy and eventually started Krakatoa.Krakatoa is named after the world’s most powerful volcano that’s located in Indonesia. Alex connected with the name because he felt that his underwear line was the perfect blend between power and beauty, and he believed that a name that connects with eruptions and loud noises would resonate with his male audience.Alex built Krakatoa without any prior experience in the fashion industry. He put a lot of work into finding what the existing market was lacking and created a superior product by testing out various fabrics, cuts, and styles with multiple prototypes. He’s majorly a one-man show that’s done everything from creating the website to photographing his products. He’s very personally involved in the brand’s story and growth which has helped him create a strong bond with all his customers.How to Win Over Customers Without DiscountsKrakatoa is a unique brand because they don’t use discounts or sales to attract customers. Alex has always believed in creating a strong brand identity and feels that his community might feel cheated if they see the products they’ve bought go on a clearance sale just a few months after their purchase. This is why he keeps his pricing consistent.Alex found his target audience and has designed all his marketing to fit what resonates with them the best. He realized that his core audience were men between the age of 30-60 year old. Everything from his product design to the messaging he uses in his ads and emails is catered to them.He developed his product after testing other underwear from brands across the world. Alex approached different manufacturers from different parts of the world and created various samples before landing up with the perfect prototype for his product. His goal from the start has been to create underwear that delivers the ultimate level of comfort.His collection consists of solid colors with minimal print because he’s catering to an older audience. His brand’s advertising and tone of voice have always been educational to highlight the advantages of shifting to Krakatoa in a straightforward manner, and it’s worked really well for him because he now has a community of loyal customers. He frequently engages with this community through weekly email campaigns that he works on himself.While Krakatoa doesn’t offer discounts, their products are very competitively priced, which attracts customers all year round. The secret behind Alex’s success with Krakatoa is his attention to detail and commitment to his brand. He’s consistently working towards improving his product and is very personally involved in most aspects of its growth. The way to create a successful brand without relying too much on discounts is through knowing your target audience and personalizing everything to build strong brand loyalty.4 Product Design Takeaways From KrakatoaAs we mentioned earlier, Alex has a great eye for detail. He’s managed to successfully create a men’s underwear brand without any prior knowledge or professional experience in the garment industry. This has been possible only through thorough research and unwavering interest in wanting to improve. Here are four product design takeaways from Krakatoa that give it the cutting edge needed to thrive in the fashion industry:Experimentation: Alex isn’t a

#121 Todd: This Brand Makes Millions By Helping People Breathe BetterRunning a business is stressful, Todd Steinberg, the guest of this episode of The Ecom Show is in the business of helping people deal with their stress by helping them breathe better. His business, Komuso, kills anxiety one necklace at a time.Komuso has created a huge splash in the health and wellness industry with their wearable breathing tool that’s designed to help individuals cope with their anxiety. In this episode, our founder and podcast host Daniel Budai interviews the co-founder of Komuso, Todd Steinberg, about his journey to building a million dollar brand in the health and wellness industry.Tune in to this episode to learn more about:🧘‍♀️ The Story Behind Komuso✅ The Wellness Benefits of Using the Shift💸 How to Create a Million Dollar Business From ScratchThe Story Behind KomusoTodd has always struggled with anxiety, and his battle against fighting his nerves found him at the doors of a psychotherapist who introduced him to the world of meditation. Todd found it difficult to sit down and meditate in the standard way and almost gave up on it entirely until his therapist offered him with a simple alternative—a straw. He was asked to breathe through the straw for just two minutes, and observe his breathing.Within these two minutes, Todd noticed that his body had become calmer and at peace. He was surprised to see such an immediate change by such a simple device, and he went back to share this positive revelation with his wife. His wife Vanessa suggested that this could be implemented more frequently if he had something that he could carry with him easily. Together, they got to the drawing board and tested out various lengths, materials, and shapes until they designed “The Shift”.The Shift is a one of a kind, minimalistic necklace that helps people breathe better. It acts as an anchor in an anxious moment, and gives users the constant reminder to take a moment to breathe better, think better, and feel better.The Wellness Benefits of Using the ShiftThe average human being has 50,000 thoughts per day and there’s a study done that says 80% of those thoughts are negative. Humans usually get caught up within the noise created by these thoughts and end up getting stressed.Breathing is a very natural and involuntary reaction for humans, we don’t usually put too much thought into it, so when we’re stressed our breathing gets affected. When we don’t think about it, we take shallow breaths, which can agitate our nervous system and leave us in fight-or-flight mode. The Shift helps people slow down their breathing by making them conscious of it.Slowing down your exhale can help you stop shallow breathing, and lower your anxiety and stress levels. It also helps you sleep and focus better.The fact that it comes designed as a wearable tool ensures that users are consciously aware that they have something that can help them feel instantly calmer. This creates a positive habit that helps users calm themselves when they’re on the go.Another major advantage of this tool is that it’s a non-tech device which is super easy to use. It gives individuals the much needed downtime from being on the screens, and makes it a suitable product for all ages.How to Create a Million Dollar Business From ScratchVanessa and Todd Steinberg bootstrapped their business with $30,000 investment, and have managed to grow it to a successful seven-figure business. They have two different products, and only six SKU’s, yet they’ve managed to make millions of dollars in sales without any funding.Here’s how they did it:They spent a lot of time researching and developing, “The Switch.” Vanessa Steinberg’s background as a fashion designer helped her in conceptualizing the minimalist and sleek design of the product.Next, they focused on their messaging. They realized that they have a very unique product, and worked hard to create a resource library that educates individuals about the problem that they’re trying to solve. They even used the negative comments they received, and turned them into FAQs to address common issues people might have with their product. Their focus on creating a narrative that connects with customers on an individual level is what’s helped them create a brand rather than a trend.Their overall approach has been to go slow and focus on growing their business in a steady and sustainable fashion. They have a very lean team with only one content head, and an agency that helps them run their paid marketing funnels working aside them.They realized that their main hurdle would be to educate users of their product. Since the product is brand new, they had to be very strategic about the way they introduced it to the market, and that’s why they handle most of their social media commentary themselves.To put it simply, Vanessa and Todd Steinberg, have managed to create a booming business in the health and wellness industry by finding a simple and straightforward solution

#120 Sarah Vezina: How Octopied Mind Grow Their Sales 3X Each YearHey Budai Nation!Welcome to The Ecom Show, your go-to weekly podcast series for inspiring e-commerce success stories. This week's episode is about Sarah Vezina, the co-founder of the Canadian apparel brand Octopied Mind.Sarah Vezina got the idea of starting Octopied Mind while working at Shopify. Octopied Mind is a gender-inclusive, ethical apparel brand that creates hand-drawn designs in small batches. In this episode, Sarah shares the story of how this fastly growing apparel brand has managed to grow its sales revenue by 3X each year.Tune in to this episode to learn more about:✅ Sarah's Journey From Shopify To Octopied Mind✅ The Secret Behind Octopied Mind's Steady Growth✅ Sarah's #1 Advice For EntrepreneursSarah's Journey From Shopify To Octopied MindSarah dived straight into the world of e-commerce by landing a job at Shopify. She worked at Shopify for a little over a year, and during that time, she had the chance to speak with hundreds of business owners daily. This motivated her to research and start her own entrepreneurial journey.Shopify has an extremely nurturing culture that's perfect for growing entrepreneurs. While Sarah worked at Shopify, she had access to a free website, an extensive resource library to learn, and an allowance of $500 each year to pursue her entrepreneurial journey. She used these resources to start Octopied Mind, and within a year itself, she was able to pursue her vision full time.Sarah co-founded Octopied Mind with her best friend, Jill Davis. Their apparel brand focuses on creating meaningful conversations around mental health through hand-drawn art on apparel. Their vision has been to create a community built on acceptance and radical self-responsibility, which they've been able to successfully achieve and grow since their inception in 2018.The Secret Behind Octopied Mind's Steady GrowthOctopied Mind started as a homegrown venture started by two best friends. Sarah and Jill would create hand-drawn art on preloved clothing items for each other and wear them to parties and other events. They noticed a lot of positive comments and decided to test selling these graphic shirts in small batches to friends and family. Their word-of-mouth marketing spread like wildfire, and this motivated them to go all in and launch their e-commerce store through Shopify.Octopied Mind is now celebrating four years. They've grown their sales revenue by 3x yearly and are now available in multiple countries. Sarah attributes most of this success to their Facebook ad marketing. Facebook marketing has helped them target customers in different parts of the world and helped them discover new markets.They also have an extremely high returning customer rate of 30%, which they've been able to maintain by creating a community around their brand. Octopied Mind has several automated email marketing flows that they set up using Klaviyo; these flows alone help them generate $30,000 revenue each month. Apart from this, they've also successfully created a community through their general brand ethos.At its core, Octopied Mind is creating a space for individuals to speak about mental health and positivity through their gender-fluid clothing line. Their commitment to providing fair wages to their workers, ethically producing their shirts in small batches, and attention to detail regarding quality, size, and fit is what's helped them resonate with their customers. In addition, Sarah and Jill actively share their journey with their community through social media.Sarah's #1 Advice For EntrepreneursSarah's number one advice for entrepreneurs just starting is to focus on building a website and getting it up and running."Don't wait for the perfect website to go live. You can always make changes to keep improving your website once you go live, but it takes time to build a mailing list and get subscribers. Even a simple website is a great start because it allows you to start collecting data."Her #1 advice for existing business owners is to spend more time working on your business rather than in your business."If you're spending too many hours in your business, you need to find somebody and delegate that to them. The faster you delegate, the faster you can just get back to working on your business, and that's where you see growth. That's where you see sales."Thanks for tuning in to this episode of The Ecom Show.Follow Daniel Budai:Daniel's LinkedInDaniel's YouTubeDaniel's Newsletter Hosted on Acast. See acast.com/privacy for more information.