#137 Brian Kurtz Author of the Bestselling Novel Overdeliver: 3 Golden Rules of Direct Marketing 

Hello and welcome to The Ecom Show. We’ve got Brian Kurtz, the King of direct marketing joining us for today’s episode. 

Started his career with direct mails and letters and implemented those principles into email marketing; he worked at Boardroom between 1981 and 2015 and started his mastermind and consulting company, Titans Marketing in 2015. Brian has sent out more than 1.3 billion direct mails in the last 20 years. He’s even sold over 3 million books via direct-response television. Brian is a direct-response marketing legend who worked with names such as Eugene Schwartz, Perry Marshall, and Dan Kennedy. He's committed to the education of online marketers and is always open to connecting with individuals willing to learn. 

His book called Overdeliver: Build A Business For A Lifetime Playing The Long Game In Direct Response Marketing is a must-read for every digital marketer out there. 

Before we start, here’s a little about The Ecom Show: An e-commerce podcast sponsored by the e-commerce retention marketing agency, Budai Media.

At Budai Media, we’ve always believed that experience is the best way to teach anyone about e-commerce. The Ecom Show aims to make real-life e-commerce experiences more accessible to all business owners out there. With over 137+ episodes, this show aims to unravel one new and interesting e-commerce story each week. The Ecom Show is hosted by Daniel Budai, the founder and CEO of Budai Media. 

Enough about us, now let’s get back to this episode!

Direct marketing is timeless. Every business needs it to survive because it’s the only way to get a specific return on your investment. In this episode, Brian shares with us the golden rules of direct marketing and teaches us about the importance and way to practice measurable marketing. 

Join Daniel and Brian as they talk about:

⭐ Brian’s Personal Background

⭐ 3 Golden Rules of Direct Marketing

⭐ The Formula to Finding Your VIP customers: Recency + Frequency + Monetary Value

⭐ The Value of Downselling Your Product

⭐ The Importance of Segmentation

⭐ Testing Your Customer Service with Secret Shoppers

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Click here to grab a copy of Overdeliver. 

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