#155 Jennifer Edmonds From Rx Candles: Building A Business Out Of Your Passion
The Ecom Show · Daniel Budai
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Show Notes
#155 Jennifer Edmonds From Rx Candles: Building A Business Out Of Your Passion
Hey Budai Nation,
Happy Christmas week! Keeping in tune with the festivities, we’ve got an exciting and inspiring story of an e-commerce brand that sells scented candles headed your way today.
We’d like to extend a warm and peppermint welcome to Jennifer Edmonds, the co-founder of Rx Candles. Rx Candles is a homegrown candle brand bootstrapped by Jennfier and her sister Jocelyn. Their story begins in 2013, back when Jocelyn started making DIY candles at home as gifts for her loved ones. These quickly gained popularity, and Jocelyn soon began taking and fulfilling orders out of her home. She even managed to raise an initial round of funding through Kickstarter to launch the brand. Jennifer soon joined in, and the two of them made their way up by working the local markets in and around LA and launching their own e-commerce brand. The brand has been going strong ever since and now has both a flourishing B2B and B2C clientele. Rx Candles managed to create a niche within this extremely competitive industry with their line of 100% soy candles designed in unique neutral shades.
Here’s a quick recap about The Ecom Show before we get started:
The Ecom Show is an e-commerce podcast show started by Daniel Budai, the show host and founder of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning.
Join Daniel and Jennifer in this episode as they discuss:
✅ How Joceyln and Jennifer Turned Their Passion Into a Brand
✅ How to Know if You’re Ready to Quit Your Job to Run Your Brand Full-Time
✅ How Rx Candles Manages to Stand Out in a Crowded Industry
✅ Selling on Amazon vs. Etsy vs. Shopify
✅ Rx Candles Retention Marketing Strategy
✅ Jennifer’s Advice to Entrepreneurs Looking to Ditch Their 9-5 to Pursue Their Business
Thanks for tuning in! See you again next week.
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