#168 DeShawn Gilles from Summit Ridge Co: How To Leverage Crowdfunding To Expand Your Product Line
The Ecom Show · Daniel Budai
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Show Notes
#168 DeShawn Gilles from Summit Ridge Co: How To Leverage Crowdfunding To Expand Your Product Line
Do you ever dream of starting an e-commerce brand but don’t have the capital to back your idea?
Well then, this episode is for YOU!
We’ve got DeShawn Gilles, the founder of Summit Ridge Co joining us today to share the story of how they grew their outdoor apparel brand by unlocking the full potential of crowdfunding.
Discover how you can grow your brand, increase your visibility, get valuable feedback from your ideal audience, AND get the funds you need to start selling your products by leveraging the power of crowdfunding platforms like Kickstarter and Indiegogo in today's episode of The Ecom Show.
DeShawn Gilles is a passionate mountain climber, and after spending years on the slopes he knew exactly where all of his hiking gear fell short, motivated to create a better and more well-equipped alternative for himself, and other hikers out there, he co-founded Summit Ridge Co.
Summit Ridge Co. is an outdoor apparel brand that specializes in creating premium outdoor clothing and gear for hiking enthusiasts and mountaineers. Learn more about their origin story and growth by tuning into this episode.
Visit Summit Ridge Co to learn more about them.
Here’s a quick overview of what you can expect from this episode:
⛰️How DeShawn’s personal journey as a hiker led to him founding Summit Ridge Co.
⛰️Summit Ridge’s unique strategy to educate customers about their products.
⛰️How Summit Ridge uses Kickstarter and Indiegogo to fund their new product lines.
⛰️How Launch Boom helps small businesses find creative ways to market and raise funds.
⛰️How Email Marketing can help businesses nurture and get more out of their crowdfunding campaigns.
⛰️DeShawn’s #1 Advice for new entrepreneurs.
Thanks for listening!
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