#134 Lawrence Ingrassia Author Of Billion Dollar Brand Club: How To Build A Disruptive Business

Welcome to The Ecom Show!

I'm Daniel Budai, and in this episode, I've had the pleasure of interviewing bestselling author and esteemed journalist Lawrence Ingrassia. Lawrence Ingrassia is the author of the famous book Billion Dollar Brand Club. The book talks about how disruptive startups are creating digitally-native consumer products and challenging long-dominant companies to build successful empires.

In this episode, Lawrence talks about the strategies businesses like Dollar Shave Club, Warby Parker, and other disruptors use to get their consumers' attention in a competitive market. He also gives us insight into the kind of mindset that billion-dollar businesses use to drive success through all their endeavors.

Before we start, here's a little about me and my show.

I'm Daniel, the founder and CEO of a retention marketing agency called Budai Media. My team and I specialize in helping e-commerce brands hyper-scale their revenue, and build better relationships with their clients through personalized email and SMS marketing strategies. We've been doing this for the last four years, and we've worked with over 120+ e-commerce businesses. The Ecom Show is a bi-weekly podcast that talks about e-commerce tips, strategies, and real-life stories of success to inspire our entrepreneurs and creative geniuses.

Now back to the show.

Tune in to this episode to hear Lawrence and me talk all about:

⭐How Dollar Shave Club inspired him to write this book

⭐How to build a disruptive business in a competitive space

⭐How to leverage technology to create a competitive advantage

⭐How to find the "one thing" that attracts customers to buy your products

⭐How to use data to give customers what they want

We hope you enjoyed listening to this episode; we come out with new episodes every Tuesday and Thursday!

Check out Billion Dollar Brand Club by clicking on the link below:

https://www.amazon.com/Billion-Dollar-Brand-Club-Disruptors-ebook/dp/B07R7KHPH4

Follow Lawrence on LinkedIn to stay in touch with his journey with e-commerce and business:

https://www.linkedin.com/in/lawrence-ingrassia-a60659140/

Also, you can stay in touch with me by following me on other social media platforms as well!

Find me on LinkedIn:

https://www.linkedin.com/in/budaidaney/

Find me on YouTube:

https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

Subscribe to my weekly newsletter packed with the latest e-commerce buzz:

https://www.thebudaimedia.com/weekly-newsletter-signup

Check out some previous episodes:

https://www.thebudaimedia.com/podcast

Thanks for tuning in.

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