#13 Revealing the Basics and Advanced Tricks for SMS and Messenger Marketing for Ecommerce Businesses
The Ecom Show · Daniel Budai
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Show Notes
We are keeping it in-house in this episode as we speak with two of our very own specialists at Budai Media!
Ben is our Senior Account Manager who was a guest for our inaugural episode of The Ecom Show where he spoke to us about life as a digital nomad in Bali and his expertise in ecommerce.
Zsófi is an account manager and an SMS/messenger guru with a knack for learning quickly!
Listen in as Daniel, Ben and Zsófi discuss:
- The unique backgrounds of people working in ecommerce
- Building your own ecommerce store in any niche
- Owning an ecommerce store during the times of COVID-19
- The importance of SMS/Messenger marketing
- Different tools you can use to engage your audience and keep them interested
Both Zsófi and Ben bring their unique skillsets and knowledge to the table and discuss with Budai Media founder Daniel, for a productive and fun learning opportunity that is guaranteed to help you improve your situation.
Be Your Own Boss
Both Zsófi and Ben are business owners on their own, having created companies that bring value to customers. Zsófi mentions that she decided to work for her own if she couldn’t find a perfect fit company to work for, and last year she opened her own ecommerce brand in Hungary.
With all the potential struggles and setbacks associated with owning a business, there is nothing like the freedom to do whatever you want, whenever you want, however you want!
Adapting Your Ecommerce Brand to the Age of COVID-19
With her own fitness niche ecommerce brand up and running and a great deal of success selling the entire inventory of fitness gear, COVID-19 significantly disrupted the supply chain for Zsófi and many other ecommerce shops around the world.
Adapting is a crucial skill for ecommerce owners, and Zsófi explains how she had to secure another supplier to meet the increased demand for fitness products while people were stuck at home and unable to go to the gym.
What Tools and Softwares Should you Work With?
Ben and Zsófi run us through their favorite companies when it comes to software, and they discuss Octane AI, Recart, SMS Bump, OptinMonster, Facebook Ads, and Klaviyo among other industry-leading tools.
Knowing the pros and cons of all the potential resources you can work with is another key component to figure out when you own your own ecommerce brand.
SMS, Messenger, Email Marketing, and More!
All of these important strategies revolve around enhancing the customer experience. Zsófi mentions that the most fulfilling part for her in her time as a business owner has been tailoring the experience to be more enjoyable. Carefully designed packaging, responsive customer service, and intelligent marketing strategies are how she succeeds.
Don’t reinvent the wheel, just find something that works and make it your own! Make sure to balance your use of these tools and strategies, and remember that people want to feel like part of something, not like they are being constantly bombarded by campaigns, discounts, and messages about sales!
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