#2 From Corporate to 7-8 Figure Ecommerce Businesses: How To Combine Branding With Direct Response
The Ecom Show · Daniel Budai
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Show Notes
How To Combine Branding With Direct Response
In this episode, Roop Singh, CEO at FifthWeapon, talks about corporate advertising and 7-8 figure marketing.
Stop focusing only on numbers
You need to measure numbers to understand how a strategy is performing. It is undeniable that metrics are important.
People need to think there are customers behind the numbers. And focus on the creative behind the metrics.
All about KPIs
One of the cold journeys of your customer will be: see the add, go to the landing page, add to cart, initiate checkout, purchase.
For each different step there will be specific KPIs. And all of them should be measured accordingly to make sure the goals are being met.
Be creative
As a final thought, if you are creative, your results will most likely go beyond the goal you established.
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