#15 Automate, Delegate, and Eliminate: How to Improve the Workflow of your Ecommerce Business
The Ecom Show · Daniel Budai
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Show Notes
Automate, Delegate, and Eliminate: How to Improve the Workflow of your Ecommerce Business
Straight out of Athens, Georgia in the United States, we sat down with Will Christensen for a productive and insightful chat about the wonders of automation!
Will is the founder and CEO of DataAutomation, one of the industry’s premier automation experts, and who better to speak with about what should or shouldn’t be automated. Together with Budai Media founder Daniel, this week’s edition of The Ecom Show is a tasty treat for all ecommerce shop owners, entrepreneurs, data nerds, marketers, and quite frankly, anyone else hoping to learn about an often overlooked facet of the business.
Join in on the fun and learn about:
✔️How to communicate with automation experts
✔️ The 15-1-1 litmus test
✔️ Best ways to hire new workers or find a knowledgeable mentor
✔️ Most commonly automated ecommerce tasks
✔️ Who should focus on automation within a company
Let's jump further on the content of this amazing episode!
Create a Roadmap for Automation
It is best to figure out 4 different components before you ever hire someone to automate a task. What is the origin, the destination, the transformation process between the two, and finally, the trigger action that sets the automation process in motion? Once you can create a visual guide for what you want to accomplish, it is virtually impossible for a real data automation expert to mess it up.
15 Minutes a Day, 1 Hour a Week, 1 Hour a Month
This fascinating litmus test could be the key to your ecommerce woes. Just taking note of time or labor-intensive tasks can be helpful for you to focus your time elsewhere.
Keep a log of actions that take more than 15 minutes of time per day, or an hour either each week/month so you can identify a way to automate it and free up your time/attention. DataAutomation’s podcast is actually called Automate, Delegate, Eliminate because it is a catchy and handy way to prioritize while organizing your time more effectively.
Best Things to Automate in Ecommerce
These days you can essentially automate everything (even copywriting, design, and customer feedback). This doesn’t necessarily mean you should automate everything!
According to Will, the three most commonly automated tasks in ecommerce are order transfers, inventory transfers, and tracking information transfers. He explicitly states that some things can actually cause more harm when automated, like any instance where you can miss out on vital customer feedback. People trust other people more than automated chatbots!.
Who Should Automate?
In any given company, CEO’s normally pushing new innovation or evolution within, but when it comes to automation, Will believes that the people in the trenches should be the ones driving this sort of change. Higher-ups and C-level managers will appreciate the efficiency and initiative, but they also need to make it easier for workers to do this by allocating resources, money, and tools to automate everything possible.
By freeing up money to hire outside agencies or freelancers in Fiverr or Upwork, you can save your company time and money in the long run. If a task passes the 15-1-1 litmus test, it will provide real ROI guaranteed!
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