#7 What Are The Right Steps to Scale From 6-Figure to 8-Figure Per Month in Ecommerce
The Ecom Show · Daniel Budai
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Show Notes
What Are The Right Steps to Scale From 6-Figure to 8-Figure Per Month in Ecommerce
Today’s guest is Darius Kunca, who owns an e-commerce agency to help businesses to grow fast and efficiently using omnichannel approach.
Here is what we covered on this episode:
✔️ What is important to have at first on your store
✔️ Combining different marketing channels
✔️ You can get good with creative, but you should know how to leverage it
✔️ The things that took you to this level, won't take you to the next level
A good landing page is the best start
Darius mentioned the importance to have a good landing page to start your business, then focus on Facebook Ads. You need to focus on one channel to make the difference. Some e-commerce owners started with 5-6 channels, and you are splitting your attention between too many channels.
You have to A/B test on your landing page as well, like button color, for example.
We have seen in the past that it is important first to focus on acquisition. In the beginning, you should focus on the landing page to acquire your customers accordingly.
The combination of traffic, conversion, and retention
The first step is Facebook Ads for one month. Darius’ company develop an advertisement strategy and then go for other channels.
It is important to track the return on each channel. The main things happen on your website.
But you shouldn’t focus on ROAS and CPC only. The order should be focusing on Facebook Ads right after the website conversion and KPIs.
Creative and leveraging
Your creativity should be one of your focus. But you also need to be aware of a way to leverage it to the next level.
Because, most likely, there will be a time where you will find perfect creativity for your audience and it will require ongoing maintenance with minor editing.
At the same time, leveraging your business to the next level while maintaining your creativity on a high level is important, and something you need to have in mind.
The next step
Once you have a good brand and product, after 50-80k you can start thinking on emails, but depends on niche and business.
Play around with channels, invest money, and never rely only on one channel. The things that took you to this level, most likely will not make you reach your next level with your business.
It is important, for example, to have celebrity marketing in mind as well. Influencers are also a good investment for you to aim while scaling up your business to 8-figures.
After a while is putting out your name, building a reputation. But that's another level.
Darius' final advice: Understand what you have to change from one level to another.
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