Building an Authentic Brand from Scratch, Starting Retail beside Ecommerce, How to Find the Right Influencers

Join us as we sit down with Arron Coote, the CEO of BAUSELE, a premier luxury watch brand in all of Australia.

Starting with handmade sign painting and digital printing, Arron began exploring new business ideas. His most successful venture was growing a massive beauty product empire that sold products in over 100 countries and 4000 stores all around the globe.

After selling the company, he moved onto his next big challenge. He was approached by the founder of BAUSELE to leverage his expertise in marketing and business to scale it up while making it a household name. On this episode we talk about:

✔️ Finding your ideal lifestyle without feeling like you are “working”

✔️ Surrounding yourself with the “best-in-class” people

✔️ Starting a business and scaling it up into a global powerhouse

✔️ The challenges of being a CEO for a major brand

✔️ Retail vs. Distribution vs. Ecommerce

Don’t Work to Live, Live to Work!

Many people are unaware that you can make money while having fun with something you are passionate about at the very same time. Arron mentions that he works every day, yet he never feels like he is working.

It is a joyful experience to build a company from the ground up, to learn from mistakes, and to see the fruits of your labor. Finding something you love to do and figuring out a way to make a living should be a fun challenge, not a daunting task!

“Let the Experts be the Experts”

It can be terrifying as a business owner to entrust someone with your baby, but delegating to the right people and trusting proven professionals in their field is a massive part of being an entrepreneur. Arron mentions that micro-managing actually stunts the growth of a company.

Finding the best people and giving them the creative freedom to learn, grow, and do their thing is crucial. He also mentions Who: The A Method for Hiring as a fascinating resource for those wondering how to improve their companies by hiring the right people.

Building and Scaling a Business

There are many different ways to create a business, whether you offer products, services, or some combination of the two. Figure your strategy out early on as well as your target audience, niche, and marketing plan.

Sometimes you have to make difficult decisions, like when Arron and his wife (who also works with him at BAUSELE) decided to offer equity to a beauty niche video blogger on Youtube with 2.5 million subscriptions. Giving away an ownership stake in a company you own shouldn’t be taken lightly, but in this case, it helped massively expand the business for a relatively low price.

Find your Inspiration!

Arron mentions the delicate nature of “wading through the passion” of BAUSELE founder Christophe Hoppe, trying to strike a balance that preserves his initial vision and dream, while reaching as many customers as possible.

By rebranding the company and catering more to Australians rather than tourists, Arron and BAUSELE earned the trust of retailers and were rewarded with a 346% boost in sales. Building connections with celebrities, major retailers, and brands like Sydney Opera House have also helped catapult the company onto the world stage.

Retail, Distribution, and Ecommerce

The single most valuable piece of advice Arron offers us is a tried and true principle to live your life by. Don’t put all of your eggs in one basket.

The recent pandemic is proof that you cannot account for everything that will happen. Retailers got hit hard in the first half of 2020, but ecommerce stores have enjoyed record sales. If there are major computer viruses, on the other hand, that threaten the security of the internet, perhaps it would be the other way around. 

Diversifying your business and how you make money can insulate you from risk and bankruptcy!

Follow Daniel Budai:

Daniel's LinkedIn

Daniel's Facebook

Follow Arron:

Arron's LinkedIn

Arron's email 

Hosted on Acast. See acast.com/privacy for more information.