Higher Ed Pulse

In Part 2 of this Pulse Check series, Kin is joined by W. Kent Barnds, who has 33 years of experience in higher ed and shares his why and the importance of working at a college campus.Key points/takeaways include:The need for leaders to stay at institutions to fight the good fight.The comfort level of employees with a delayed sense of gratification that often is part and parcel of working in higher ed.The importance of giving space to break out of the mundane, repetitive workThe difference between what can be controlled and what cannot as circumstances change around us.Finding opportunities to be surrounded by student stories and the larger purpose of advancing education. Guest Name: W. Kent BarndsGuest Social: https://www.linkedin.com/in/wkentbarnds/Guest Bio: W. Kent Barnds, Executive Vice President for Strategy & Innovation, Augustana College Kent Barnds is a seasoned professional with over 30 years of experience in higher education, known for his strategic acumen and proficiency in driving organizational success. His strategic vision has played a pivotal role in advancing the objectives at Elizabethtown College and Augustana College, contributing to their sustained growth and impact. Having served in key leadership positions, including Vice President for Enrollment, Communication, and Planning at Augustana College and as the Executive Vice President at Augustana College, Kent has honed his skills in strategic planning, enrollment management, and communication. His experience equips him with a comprehensive understanding of the challenges and opportunities facing higher education institutions and non-profits today. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join hosts Seth and Mallory as they share invaluable career advice for rising leaders in higher education. From building a strong network to developing financial savvy, this episode is packed with practical tips and personal anecdotes to help you advance in your career. Whether you're aiming for a director title or aspiring to join the C-suite, this conversation will provide you with the tools and inspiration you need to succeed.Key TakeawaysThink of Your Career in Chapters: Focus on creating a clear narrative and move on when you've achieved it.Invest in Your Network: Relationships are crucial for career growth; prioritize both mentors and peer connections.Solve Your Boss's Problems: Your primary goal should be to help your boss achieve their objectives.Develop a Give-A-Shit Scale: Determine which battles are worth fighting to avoid burnout.Hire Slow, Fire Fast: Make careful hiring decisions and don't hesitate to make changes if necessary.Be Financially Savvy: Understand budgets and financial statements to make informed strategic decisions.Get your Leadership Handbook - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this debut episode of our new Pulse Check on seeking purpose in the world of Higher Ed, guest Carrie Phillips joins guest host Kin Sejpal to discuss her purpose as higher ed leader, and what keeps her - and her team - going. Insightful takeaways include:Personal and professional experiences can shape one’s purpose.Making space in the day-to-day grind to soak in the environment can be invigorating. Regularly centering conversations around institutional mission can help teams stay focused and motivated.Integrating students as student workers, focus group members, and/or ambassadors can keep MarComm close to the student experience.MarComm can add value by breaking silos and connecting the whole student experience, thus contributing to student success and institutional mission. Guest Name: Dr. Carrie PhillipsGuest Social: https://www.linkedin.com/in/carriehphillips/Connect with Guest Host Kin Sejpal: https://www.linkedin.com/in/kinsejpal/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into the pressing issue of higher education's reputation for lagging behind other industries. They discuss why higher ed institutions often struggle with innovation and explore practical strategies for overcoming these challenges. Drawing insights from their experiences and industry trends, they highlight the importance of embracing technology, fostering a culture of change, and rethinking traditional structures to drive progress and ensure the sector's future relevance.Key TakeawaysSlow Pace of Change: Higher education institutions are often seen as slow to innovate due to traditional structures, long recruitment cycles, and a resistance to change.Cultural and Structural Barriers: Long-term staff, established bureaucracies, and misaligned incentives contribute to stagnation.Role of Technology: There's a critical need for higher ed to fully integrate and lead in technology adoption, from recruitment to the student experience.Product Evolution: Higher education must rethink its core offerings, moving beyond traditional degrees to modular, flexible learning opportunities.Talent Retention: Addressing talent churn and investing in professional development are crucial for fostering a dynamic and innovative workforce.Institutional Focus: Rebranding efforts should focus on individual institutions rather than the entire industry to drive meaningful change. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the 5th and final part of this Pulse Check series hosted by Dr. Cody Nielsen and Dr. Tomika Ferguson. In this episode, key takeaways include:To serve as an authentic and talented leader, self-love is essential.Involving practitioners in more search can benefit the field of higher education, particularly the impact of the work to prepare future and current educational leaders.In higher education, we must integrate both theory and practice, ensuring our work is grounded in real-world applications.Achieving our professional goals requires a curiosity about others' journeys, without being consumed by following their exact paths. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive headfirst into a lively discussion about their biggest pet peeves in higher ed marketing. From websites serving too many audiences to overused mascots, they vent about the common pitfalls that institutions fall into and share their frustrations with generic taglines, fake diversity, and ineffective content strategies. Tune in for a candid and humorous rant session filled with some tips on how to avoid these marketing missteps.Learn more about Enrollify’s new course “Lessons in Leadership”: enrollify.org/courses/lessons-in-leadership-higher-education - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 4 of this Pulse Check series, Tomika and Cody explores the essence of intentional leadership and its role in fostering inclusivity in decision-making processes with special guest Jaunelle White. Key takeaways include:Intentional leadership fosters inclusivity in decision-making and strengthens relationships with your team.Overcoming others' assumptions about you as a leader requires sustained commitment, trust-building, and humanizing yourself to those you lead.During a crisis, prioritizing the humanity of your team is more important than the needs of the institution.Being confident about making a significant career move requires evaluating the opportunity, timing, and location.Guest Name: Jaunelle White, Vice President of Intercollegiate Athletics and Chief Student Development Officer, Point UniversityGuest Social:LinkedInX (Twitter)Bio: Jaunelle White is the Vice President of Intercollegiate Athletics and the Chief Student Development Officer at Point University in West Point, GA. White is the university's third athletic director and first female director. She has recently been recognized by Southern States Athletic Conference as the Athletic Director of the year. Jaunelle White is a proven leader in Athletics as she was named as one of Sports Illustrated's top 100 Black Women in Sports.White has led the transition of full membership of Point University from the Appalachian Athletic Conference to the Southern States Athletic Conference.. She also added Women's Flag Football to the Athletic Department, which competes in the Sun Conference and will have its inaugural season in Spring 2024. White oversaw three NAIA National Tournament teams, three NAIA All-Americans l), and one Appalachian Athletic Conference Championship team (Women's Basketball). Point University is a school in the National Association of Intercollegiate Athletics. NAIA announced Point University as a Champions of Character Five-Star Gold Institution. White has nearly 20 years of athletic administration experience, particularly at the NCAA Division I level. Most recently, White served as the senior associate athletic director for internal operations and senior woman administrator at Indiana University—Purdue University Indianapolis. She has served in several athletic administrative roles, including compliance, at Texas Southern, Alabama State University, University of South Alabama, Middle Tennessee State University, and Louisiana State University. White is a native of Lawrence, Kansas, and played collegiate volleyball at Auburn University from 1996 to 2002. She holds a master's degree in education and a bachelor's degree in business administration from Auburn University. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from eduWeb Summit, Mallory interviews Maureen Stokes, the Assistant Vice President of Communications and Marketing at Worcester State University. They discuss the impact of AI on making dense research accessible, the power of visual student-centered storytelling in marketing, and how AI can enhance productivity and creativity. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth and Mallory jump into the latest trends and conversations from recent higher education conferences — the 2024 Engage Summit and eduWeb Summit. They discuss the impact of AI, budget uncertainties, and the current state of the industry. Key Takeaways:Conference Insights: Key themes and discussions from the Engage Summit and eduWeb, including the increasing focus on AI.Budget Uncertainties: How institutions are handling financial uncertainties and delayed budget finalizations impacting marketing and technology investments.Industry Sentiment: Observations on the current mood in higher education, with many professionals feeling the weight of industry challenges.AI Adoption: While AI is widely recognized, many institutions are still in the early stages of its integration, focusing primarily on ideation.Register for Enrollify’s Birthday Bash Webinar: https://www.enrollify.org/webinar/empowering-campus-voices-in-your-influencer-marketing-strategy - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo. Alyssa shares her experiences and insights on blending creativity with marketing, leveraging AI in her workflow, and attending workshops like "Turning Discontent into Empowerment." Tune in to discover practical tips for higher ed photographers and the power of stepping out of your comfort zone.Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssa-luna-green/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Counseling and Psychological Services has taken significant steps forward in recent years, yet there remains a “mental health crisis” in higher education. What is what we needed was a reforming of the services and the system itself. This episode explores with Dr. Peter Cornish the ways in which holistic mental health services is of the most important DEI imperatives in higher education. As well, the episodes explores with Dr. Cornish what might happen is we were to consider the holistic well-being professionals as leaders in the reforming of the entirety of higher education. Join for this informative episode. Guest Name: Peter Cornish, Director of Counseling and Psychological Services, UHS; Honorary Research Professor at the Memorial University of Newfoundland in Canada Guest LinkedIn: linkedin.com/in/peter-cornish-6b381922Guest Bio:Dr. Peter Cornish is the Director of Counseling and Psychological Services at UHS and an Honorary Research Professor at the Memorial University of Newfoundland in Canada. His clinical and research interests include online mental health, stepped-care treatments, mental health service innovations, and inter-professional team functioning.Over the past five years, Dr. Cornish has provided consultation and on-site training on his Stepped Care 2.0 model to over 150 organizations across North America. His nonprofit company, Stepped Care Solutions, is the lead partner on Wellness Together Canada (link is external), a federal COVID-19 $70M mental health program for all peoples of Canada. Dr. Cornish is the principal investigator for a $1.14M four-year research grant aimed at digitizing and evaluating Stepped Care 2.0 across two Canadian provinces. Currently, he is collaborating with colleagues in the US and Canada on a three-book series on Stepped Care 2.0. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join us as Mallory chats with Anthony Machcinski, Assistant Director of Marketing Communications at Manor College and EduWeb's official event photographer. Anthony shares his experiences at EduWeb, highlighting the collaborative nature of the event and the unique challenges faced by smaller institutions. They discuss key takeaways from a student panel on admissions processes and dive into Anthony's optimistic approach to working in higher education.Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthony-j-machcinski-277a9525/Connect with Anthony on Instagram: https://www.instagram.com/machcinskimedia/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth and Mallory candidly share some of their most memorable professional failures and the invaluable lessons they learned from them. From a pricey launch party oversight to a marketing and enrollment coordination mishap, they discuss how these blunders have shaped their approach to work and leadership. Tune in for an honest and humorous look at how embracing and learning from mistakes can lead to growth and success.Key Takeaways:Origami Challenge: Seth's personal journey to fold 1,000 paper cranes as a symbol of hope and self-reflection.Failing Forward: Acknowledging that failures are essential for growth and improvement in any career.Overspending Lesson: Mallory’s costly mistake at an AMA launch party highlights the importance of setting clear limits and planning for contingencies.Under-Communication: Seth’s marketing campaign blunder at a previous job underscores the necessity of coordinating with all relevant teams.Over-Communication: A misstep in over-communicating an idea at UCLA teaches the value of listening and understanding before presenting new concepts.Website Redesign Woes: Mallory's recent challenge with Enrollify's website relaunch emphasizes the importance of thorough planning and proper execution. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Mallory sits down with Kittie Payne, the Director of Graduate Admissions at Kutztown University of Pennsylvania, live from the eduWeb Summit. They discuss Kittie's important summer project — rewriting her entire prospect campaign to be more engaging and effective. Kitty shares insights on adapting to audience needs, the importance of visual-first comms, and the role of listening in higher education marketing.Connect with Kittie on LinkedIn: https://www.linkedin.com/in/kittiepain/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In part 2 of this Pulse Check series, hosts Dr. Cody Nielsen and Dr. Tomika Ferguson are joined by Kevin McDonald of University of Virginia to discuss:Your effectiveness as a leader is negatively impacted when you neglect self-care.Leaders must be confident in their abilities without being intoxicated by the authority and influence of their position, especially in the face of personal fear, campus conflict, and external pressures.Executive leadership carries personal risk and responsibility, necessitating reflection on personal obligations, courage, and lifestyle changes to increase effectiveness.Gratefulness and servant leadership can affirm one’s motivations for leadership amid challenging circumstances and professional transitions. Guest Name: Kevin McDonald, Vice President for Diversity, Equity, Inclusion, and Community Partnerships, University of VirginiaGuest LinkedIn: linkedin.com/in/drkevinmcdonaldGuest Bio: Today our Guest is Dr. Kevin McDonald. Kevin McDonald is the University of Virginia’s Vice President for Diversity, Equity, Inclusion, and Community Partnerships. He joined UVA after serving as the chief diversity officer and vice chancellor for inclusion, diversity, and equity at the University of Missouri System and the University of Missouri – Columbia. While at At Missouri, McDonald established its first diversity strategic plan that was integrated within the UM system’s overall strategic plan,Prior to the University of Missouri System and Flagship campus, McDonald held positions at several other universities, including as vice president and associate provost for diversity, equity, and inclusion at Rochester Institute of Technology, Vice President for equity and inclusion at Virginia Tech, as associate director for compliance and conflict resolution at Johns Hopkins University, and as campus compliance officer at the University of Maryland, College Park.Prior to his work in higher education, McDonald worked for the U.S. Department of Justice and for Network Solutions, Inc.McDonald holds a law degree from The Ohio State University and a doctoral degree in higher education leadership from the University of Rochester. He received his undergraduate degree in psychology from Andrews University in Berrien Springs, Michigan. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory chats with Mike Morland, Director of Communications and Marketing in the Office of Diversity, Equity, and Inclusion at the University of Michigan. Mike shares insights about his role, the impact of the innovative Wolverine Pathways program, and the importance of storytelling and data in advancing DEI initiatives. Learn how U of M’s efforts are making higher education more accessible and the strategies small teams can use to drive significant change.Guest Name: Mike Morland, Director of Communications and Marketing, Office of Diversity, Equity, and Inclusion, University of MichiganConnect with Mike on LinkedIn: https://www.linkedin.com/in/mikemorland/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the EduWeb Summit, Mallory chats with Christina Inge, founder of ThoughtLight and an instructor at Brandei University and Harvard University. Christina shares her insights on the growing sophistication of AI in marketing, the importance of embracing this technology, and how it can enhance productivity and creativity. She also discusses her upcoming course on AI and marketing at Harvard, offering practical advice for marketers at all levels.Connect with Christina on LinkedIn: https://www.linkedin.com/in/christinainge/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Rebecka shares her expertise on creating compelling and effective program pages for higher education institutions. They explore the critical elements of program pages, strategies for SEO optimization, and the importance of cross-campus collaboration.Key TakeawaysCritical Components: Essential elements of a successful program page include clear job outcomes, services offered, alumni success stories, and institutional support.SEO Strategy: Integrating SEO at the ground level and creating evergreen content are key to making program pages findable.Cross-Campus Collaboration: Building strong partnerships with various departments, including provosts, faculty, and marketing teams, is crucial for developing comprehensive program pages.ROI Focus: Emphasizing the return on investment for students, such as future job prospects and alumni networks, helps in making the content relatable and authentic.Ecosystem Approach: Creating an interconnected ecosystem of program pages, service pages, and authoritative information enhances user experience and supports SEO efforts.Use of AI: Leveraging AI-driven technology, like BrightEdge Autopilot, can help recommend additional relevant programs and optimize page content effectively.Connect with Rebecka on LinkedIn: https://www.linkedin.com/in/rebecka-hall/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Mallory and Seth as they channel their betting spirit into predicting the future winners of higher education. This episode highlights standout institutions and leaders poised to shape the future, including Lincoln Education Services, Forsyth Tech Community College, Dr. Michael Thomas, and CMO Michael Bettersworth. Get ready for an inspiring discussion on innovative strategies and bold leadership driving success in higher ed.Related Links:Webinar: Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth TechConnect with Michael Bettersworth on LinkedInListen to Michael Bettersworth’s recent Enrollify interviewLearn about Dr. Michael ThomasInformation on Lincoln Education Services - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the debut episode of this new Pulse Check series, "After Further Consideration," a DEI-focused series where hosts Dr. Cody Nielsen and Dr. Tomika Ferguson invite experienced change leaders both within and beyond higher education into conversations focused on responsive leadership, addressing campus crises, navigating institutional shifts, and fostering sustainable change all through the lens of equity and inclusion. Key Takeaways from Part 1:Over the past three decades, the role of the college president has transformed dramatically, necessitating extended tenures to lead impactful change in higher education. Leaders must decisively affirm their commitments to equity and inclusion to reshape the institutional culture despite opposition. Becoming an equity leader demands a sustained, long-term commitment. Prioritizing self-care is essential for leaders to prevent burnout. While shifting to an inclusive institutional culture requires buy-in from faculty, trustees, administrators, alumni, and students, it demands unwavering leadership from the president.Guest Name: Pat McGuire Guest LinkedIn: linkedin.com/in/patricia-mcguire-4b291510Guets Bio: Patricia McGuire has been president of Trinity since 1989. Previously, she was the assistant dean for development and external affairs at Georgetown University Law Center where she was also an adjunct professor of law. She began her career after law school as the project director for the Street Law clinical program at Georgetown. President McGuire serves on a number of boards including the Consortium of Universities, Cafritz Foundation, Greater Washington Board of Trade and the Ameritas Holding Company. Her prior board service includes the American Council on Education, the National Association of Independent Colleges and Universities, the Middle States Commission on Higher Education, Catholic Charities DC, the Meyer Foundation, the Community Foundation of the National Capital Region, and numerous other organizations. In 2018 she received the Association of Catholic Colleges Distinguished Service Award. In 2016, the TIAA Institute honored President McGuire with the Hesburgh Award for Leadership Excellence. In 2015 President McGuire received the Carnegie Award for Academic Leadership from the Carnegie Corporation. In 2012 she received the Henry Paley Award from the National Association of Independent Colleges and Universities. In 2010 she received the Alexander Meiklejohn Award for Academic Freedom from the American Association of University Professors. She holds honorary degrees from several universities including Georgetown, Howard, Chatham, Emmanuel, Saint Michael’s, Liverpool Hope, the College of New Rochelle and others. She has received recognition in the Washington Post, Washingtonian magazine, Washington Business Journal and other media outlets. In 2007 she was named “Leader of the Years” by the Greater Washington Board of Trade. She earned her law degree at Georgetown and her baccalaureate degree cum laude at Trinity.Connect with the Hosts of this Pulse Check series:J. Cody Nielsen on LinkedIn: linkedin.com/in/j-cody-nielsenTomika Ferguson on LinkedIn: www.linkedin.com/in/tomikaferguson and Twitter (X): @tomiferg - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.Key Takeaways:Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the 5th and final part of this Pulse Check series on International Recruiting, guest Karin Fischer, a senior writer on international education at The Chronicle of Higher Education, offers an expert perspective on the challenges and solutions for recruiting international students to American higher education institutions. Takeaways:Colleges and universities have had to reevaluate the value and purpose of international education in the face of changing global dynamics.International enrollment is on the rise, but the makeup of international students has shifted dramatically.Colleges need to adapt their support services to meet the unique needs of international students, including career services with cultural and visa law knowledge.To make American higher education more accessible to students from all socioeconomic backgrounds, institutions need to prioritize equity and explore alternative models such as online education and transnational programsGuest Name: Karin FischerGuest Social: LI: https://www.linkedin.com/in/karin-fischer-0038ba5X: https://twitter.com/karinfischerGuest Bio: Karin Fischer is a senior writer for The Chronicle of Higher Education, where she writes about international education, the social and political divides around college, and other topics. She also publishes a popular weekly newsletter on global education, Latitudes. Her reporting has appeared on NPR and in The New York Times, EdSource, and the Washington Monthly. She is a research associate at the Center for Studies in Higher Education at the University of California at Berkeley and an international education leadership fellow at the University at Albany. She is a recipient of the East-West Center’s Jefferson Fellowship for reporting in Asia and the International Reporting Project fellowship. Her work has been honored by the Education Writers Association, the National Press Foundation, and the Poynter Institute. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“I love networking and making small talk with strangers,” said no one ever. Mallory and Seth dive into the vital role of networking, exploring strategies for building meaningful connections both online and in-person. Learn practical tips on how to expand your professional network, the importance of community in conferences, and how to maintain and nurture these relationships for career growth.Key Takeaways:Networking opportunities are a key reason for attending conferences in person.Networking falls into two categories: depth (internal relationships) and breadth (external relationships).Consistent communication and follow-ups are crucial for maintaining professional connections.Leveraging private communities on platforms like Facebook and Slack can enhance networking.Volunteering at professional events can facilitate easier interactions and connections.Register for the free Engage Summit live stream - https://engage.element451.com/registerNetworking Tips for Introverts - https://hbr.org/2024/04/5-networking-tips-for-introverts-and-anyone-elseMarComm Barbies on Slack Request Form - https://forms.gle/ciR2adbw1QGmYT7D6#HigherEdSocial on Facebook - https://www.facebook.com/groups/HigherEdSocial#HigherEdSocial for MarComm on Facebook - https://www.facebook.com/groups/higheredsocialmarcommsAMA Higher Ed on Facebook - https://www.facebook.com/groups/AMAHigherEdHigher Ed Conferences in 2024 - https://voltedu.com/insights/higher-education-marketing-conferences-to-attend-in-2024/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dayana Kibilds gives her personal and professional perspectives on navigating international recruitment. As a former international student and staff, and now advising institutions on best practices in enrollment marketing, Dayana provides insightful takeaways, including:The importance of clear and accessible information on application requirements for international students.A need for better, more personalized communication and support throughout the entire higher education journey.Consideration for communicating outcomes and career opportunities for F1 students and H1-seeking graduates.The imperative to build bridges and assume the best intentions of international students.Guest Name: Dayana KibildsSocial Links: https://www.linkedin.com/in/dayanakibilds/Guest Bio: Day is a strategy director at Ologie, an employee-owned marketing and branding agency built for education. For over a decade, Day has been leading innovative, digital marketing work with universities worldwide, pushing institutions to use their communications as tools for equity and access. She is an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management. Day is the host of Enrollify's Talking Tactics podcast, and co-author of Mailed It! a book about email coming in August 2024.As a lifelong immigrant who has lived in six different countries, Day is happy to have made Canada her home. She lives with her son, Romeo, and her husband, Bruno. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Mallory and Seth as they discuss the recent trend of rapid presidential turnover in higher education and its implications for marketing and communications teams. With half the Ivy League experiencing leadership changes and shorter tenures becoming the norm, this episode explores why this is happening and offers actionable advice for marketers facing these transitions. Discover how to align with new leadership, secure quick wins, and position yourself as a key player in institutional success.Key Takeaways:Understanding the Trend: Learn why university presidents are leaving their posts more quickly and what factors contribute to this trend.Impact on Marketers: Discover the challenges and opportunities for marketing teams when a new president comes on board.Strategic Alignment: Tips on how to align your marketing goals with the new president’s vision and priorities.Quick Wins: Strategies for achieving short-term victories that support long-term initiatives.Change Management: How to position yourself as a change agent and drive impactful projects.Career Path: Insights into the potential for marketers to ascend to university presidencies and why this could benefit institutions.Yale University names Maurie McInnis as its 24th president: https://apnews.com/article/yale-president-maurie-mcinnis-stony-brook-3325f531c6129f8348e9ec5a915a8fa6The Impossible College Presidency: https://www.chronicle.com/article/the-impossible-college-presidency The Past Month Has Seen a Flurry of No-Confidence Votes in College Presidents: https://www.chronicle.com/article/the-past-month-has-seen-a-flurry-of-no-confidence-votes-in-college-presidentsUniversity of La Verne President Out After 10 Months: https://www.insidehighered.com/news/quick-takes/2024/06/13/university-la-verne-president-out-after-10-monthsParting Thoughts from a Retiring President: https://www.insidehighered.com/news/governance/executive-leadership/2024/06/10/interview-departing-hamilton-president-david - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of this Pulse Check series on International Recruiting, guest Ruby Nagashima gives listeners an inside look into what makes Soka University a destination institution for international students. Takeaways:Being intentional and mission-driven are key to international student recruitment and success.Soka’s inclusive culture, financial aid, and student engagement contribute to a unique and accessible educational experience.Requirements like mandatory study abroad for both domestic and international students create a sense of mutual understanding and respect.Having resources like credential analysts removes barriers to international student admissions.Guest Name: Ruby NagashimaGuest Social: https://www.linkedin.com/in/ruby-nagashima-591a9111/Guest Bio: Ruby Nagashima serves as the Director of Student Leadership and Service Engagement at Soka University of America and has over 17 years of experience in higher education. She developed the Soka Contributive Leadership Framework used to oversee student leadership development and is the foundation for the Leadership 100: Theory into Practice course. She oversees the curriculum, implementation, and assessment of the Emerging Leaders Program and the Alternative Spring Break programs and is experienced in leading workshops and retreats aimed at producing innovative leaders for a more just and equitable society. She is passionate about students' sense of inclusion and belonging on-campus and in supporting students find their unique voice and contribution to their communities. Her research interests include leadership development, minoritized student voices in service-learning, global citizenship education, and Ikeda/Soka studies. Ruby holds an Ed.D. in Educational Leadership from the University of California, Los Angeles. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.Key TakeawaysAudit Your LinkedIn Profile: Ensure it reflects your current skills and professional image.Identify Your Expertise: Define what you want to be known for and focus your content around these themes.Engage in Content Creation: Start posting on LinkedIn or other platforms to share your knowledge and insights.Build Relationships: Networking and personal branding go hand-in-hand; invest in building meaningful connections.Embrace Conflict: Don't shy away from sharing controversial or challenging opinions; it can drive engagement and growth.Use Tools: Leverage analytics tools like Shield App to optimize your LinkedIn strategy.Related Links:https://engage.element451.com/registerhttps://hbr.org/2024/05/your-personal-brand-needs-a-refresh-heres-where-to-starthttps://www.shieldapp.ai/https://mailchi.mp/ashleybudd/inbox?mc_cid=f252eae153&mc_eid=481c140c8a - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Pulse Check series on International Recruiting, guest host Kin Sejpal is joined by Cynthia Chilton, an expert in international marketing, to discuss her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. Key takeaways include:Understanding the target market and cultural differences is crucial in international marketing.Word-of-mouth plays a significant role in international student recruitment.Advertising in international markets requires careful and upfront research.Listening to students and alumni for cultural alignment is key in developing effective marketing strategies.Guest Name: Cynthia ChiltonGuest Social: https://www.linkedin.com/in/cynthiavchilton/ Guest Bio: Cynthia Chilton is an experienced marketing professional with over 20 years of experience in developing teams and executing strategies that drive revenue growth. She has consulted for and led teams representing organizations such as Nordstrom, Experian, Pepperdine University, and Westcliff University. Her passion for leadership, vision, and strategy provides a competitive and proactive advantage for companies and institutions. Cynthia has earned a bachelor's degree and an MBA from Pepperdine University's Graziadio School of Business, focusing on Leadership and Managing Organizational Change. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.Key Takeaways:Cutting programs can drive growth by reallocating resources to higher-demand areas.Aligning educational offerings with employer and market demands is crucial for financial health.Marketers should earn a seat at the table in academic restructuring conversations.Using tools like paid search data and market demand analysis can inform strategic decisions.Scenario planning and presenting data-backed recommendations are essential for making impactful decisions.Understanding regional and national demand trends helps in making informed program cuts and investments.Related Articles:https://www.highereddive.com/news/st-cloud-state-cut-majors-programs-larry-lee/715583/https://www.insidehighered.com/news/business/cost-cutting/2024/02/20/another-wave-campus-cuts-hits-midwest-especially-hardhttps://www.statenews.org/news/2024-02-21/ohio-universities-keep-cutting-programs-whats-the-deal - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Part 1 of this new Pulse Check series on International Recruiting. Join guest host Kin Sejpal as she is joined by Clay Hensley, a seasoned international education expert with 20+ experience with the College Board, to discuss key trends in international recruitment and education. In this episode you will learn about:Current international student mobility trendsImportance of localization to disparate marketsDrivers and motivations of students by country and continentWhat the future may hold for international recruitmentGuest Name: Clay Hensley Guest Social: https://www.linkedin.com/in/clayhensley/Guest Bio: With more than two decades of experience supporting the global engagement of higher education institutions, Clay Hensley frequently presents on issues impacting international education & student mobility. Clay has served on several advisory boards, including those affiliated with U.S. Department of State’s Open Doors Report, the IC3 Movement, International Education Advantage (Intead), & the Council of International Schools (CIS), respectively. Clay currently works with several partners, including NACAC, IB, Cambridge University Press & Assessment, Cialfo, Northeastern University, among others. Clay previously led international higher education engagement for the College Board, and was awarded the annual Distinguished Service Award by International-ACAC in 2013. Clay has also taught at the secondary and the tertiary-level. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this final part of our Pulse Check series on Leadership in Higher Ed, listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality. Finally, leaders will learn strategies for managing critics and how to make structural changes to support collaboration. Guest Name: Elias Martinez - Texas State UniversityGuest Social:https://www.linkedin.com/in/mtzcreative/https://twitter.com/mtzcreative - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing professionals. Tune in for insights on personalizing communication, extending deadlines, and leveraging marketing techniques to navigate these unprecedented challenges.Key Takeaways:Understanding the Issue: The FAFSA redesign has caused significant delays in financial aid processing, creating widespread confusion and uncertainty for students and institutions.Education and Engagement: Institutions need to provide clear, constant communication about the situation and any deadline extensions to keep students informed.Personalized Outreach: One-on-one communication is crucial. Plain text emails from heads of admissions and direct phone calls can make a significant impact.Flexible Deadlines and Support: Schools should consider extending deadlines and offering additional resources, such as financial aid webinars and workshops, to assist students.Strategic Marketing: Boosting organic social content and leveraging paid social ads can help maintain visibility and engagement with prospective students.Collaborative Efforts: Engaging various campus stakeholders, including coaches and professors, in outreach efforts can enhance the personalization and effectiveness of communication.https://www.insidehighered.com/news/government/student-aid-policy/2024/03/04/how-ambitious-plans-new-fafsa-ended-fiascohttps://www.chronicle.com/article/stuck-in-limbo - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies to help learn this important part of the CMO role. Guest Name: Kate Ledger, ODU Global Guest Social: https://www.linkedin.com/in/kateledger/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this unique episode of the Pulse, hosts Mallory and Seth examine the pressing issues of burnout and self-care among higher education professionals. They share personal stories and insights on managing work-life integration, navigating professional pressures, and the importance of taking meaningful breaks. The conversation underscores the necessity of prioritizing wellness and self-care in the demanding world of higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this third part of our Pulse Check series on leadership in higher education, listeners will get an honest and candid understanding of something not talked about enough with future leaders – tough conversations. As someone who naturally wants to avoid conflict, Rebekah shares how she mentally prepares to have a tough conversation and how to begin these conversations with shared understanding. Finally, listeners will learn ways to continue the conversation over time to ensure that tough conversions lead to long term successful outcomes. Guest Name: Rebekah TilleyGuest Social: https://www.linkedin.com/in/rebekah-tilley/Guest Bio: Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts. Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth explore the shifts in graduate education amidst the challenges of undergraduate enrollment pressures. As higher ed institutions pivot toward expanding graduate offerings, this conversation dives into the financial motives, the competitive landscape, and innovative strategies for attracting and retaining graduate students. Featuring insights from the NAGAP GEM Summit and perspectives from industry professionals, this episode is a must-listen for those involved in the strategic planning and marketing of higher education programs.Key Takeaways:Strategic Expansion: Many universities are expanding their graduate programs as a financial strategy to counterbalance undergraduate enrollment declines.Market Saturation: As more institutions turn to graduate offerings, the marketplace is becoming increasingly crowded, heightening competition.Financial Motivations: Behind the strategic shift to expand graduate programs lies a clear financial incentive, prompting institutions to rethink their program designs and marketing strategies.Operational Challenges: The rapid expansion of graduate programs is stretching resources thin, impacting faculty workloads and support services.Marketing Challenges: Marketing graduate programs is becoming more complex and costly, necessitating more strategic and targeted approaches.Flexibility and Innovation: Successful graduate programs are those that offer flexibility in learning formats to accommodate working professionals and leverage technology to enhance accessibility and engagement. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Pulse Check series on leadership, emerging leaders can learn about creating culture and setting vision at our institutions as Dr. Gann shares practical experiences from his own background, discusses strategies for setting culture and talks about how interconnected systems impact our work. Whether you’re a new leader or a seasoned pro, this episode will help you in your work to set culture, build trust, and define the strategic vision of your institution. Guest Name: Dr. Matthew GannGuest Social: https://www.linkedin.com/in/matthewgann/Guest Bio: Dr. Matthew Gann is an accomplished leader in education and organizational intelligence, currently serving as the Associate Vice Chancellor for Marketing, Digital Strategy, and Public Relations at the Tennessee Board of Regents (TBR). With a Doctorate in Education (Ed.D.) from Trevecca Nazarene University, his expertise is in enhancing educational outcomes and community engagement through strategic leadership and digital innovation.Prior to his current role, Dr. Gann advanced through several key positions within TBR, including Assistant Vice Chancellor and Chief Marketing Officer, where he directed significant improvements in digital communication and marketing strategies. His earlier tenure as Director of Web Services and Digital Strategy established foundational policies and practices that continue to benefit the institution.Beyond his professional endeavors, Dr. Gann has been a prominent figure in community engagement, serving as President of the Tennessee College Public Relations Association, where he led initiatives to strengthen educational communications across the state. His career also includes impactful roles in the private sector, where he spearheaded marketing and web development initiatives, demonstrating a consistent ability to blend technical skills with strategic oversight. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lesley Mackey, a young professional stepping into a new graduate student recruiter role at Fort Hays State University, chats with the Pulse at the NAGAP Summit in Louisville. Fresh from his first trip to Hawaii, Les shares his journey as a new GEM professional, highlighting the unique challenges and breakthroughs of his new role in graduate recruitment. Key TakeawaysRole Exploration: Les discusses the intricacies of stepping into a newly created role in graduate recruitment and the challenges of establishing benchmarks without clear enrollment goals.Conference Insights: Insights from NAGAP conference sessions emphasize common challenges faced by small offices in higher education, showcasing varying perceptions of what constitutes a 'small' office.Future Aspirations: The conversation dives into future goals and the proactive steps being taken to define and achieve success in graduate recruitment.Guest Name: Les Mackey, Graduate Student Recruiter, Fort Hays State UniversityGuest Social: https://www.linkedin.com/in/lwmackey/Guest Bio: As relatively new professional in higher education, Lesley W. Mackey finished his bachelor’s degree in Occupational Science (2022) from Eastern Kentucky University. In Summer 2022, him and his husband later found themselves moving to Hays, KS, to work on their respective master’s degrees at Fort Hays State University (FHSU). Within in his first academic semester of graduate coursework, he transitioned from a graduate assistantship into a newly created, full-time role in graduate enrollment management (GEM). As FHSU continues to explore what GEM means to them, this role has allowed him the opportunity to get involved in coordinating all aspects of graduate recruitment, retention, and marketing. He will finish his MBA later this year, is a member of the NASPA SAPAA Knowledge Community, and sits on the NAGAP Research Committee as a liaison to the Marketing Committee. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded at the NAGAP GEM Summit, Mallory chats with Spenser Smith, Director of Admissions for Graduate Business Programs at Haslam College of Business, University of Tennessee, Knoxville. Spenser shares his insights on navigating the complexities of admissions in a post-affirmative action world, and introduces us to the innovative, holistic admissions process designed to foster diversity and inclusion at Haslam.Key Takeaways:Impact of Supreme Court Decisions: The team at Haslam quickly adapted their admissions strategies following the Supreme Court's 2023 ruling on affirmative action, reinforcing their commitment to creating a welcoming environment for all students.Holistic Admissions Process: Haslam College has introduced a revamped holistic admissions process that assesses applicants on more than just their academic and professional achievements, aiming for a more inclusive and diverse student body.Collaborative Decision Making: The admissions committee at Haslam includes representatives from various departments, ensuring multiple perspectives are considered during the admissions process.Guest Name: Spenser Smith, Director of Graduate Admissions, Haslam College of Business, University of Tennessee, KnoxvilleGuest Bio: Currently the Director of Graduate Admissions at the Haslam College of Business, University of Tennessee, Knoxville, Spenser Smith draws on a diverse background, including years in Admissions at both graduate and undergraduate levels in both the public and private sectors. With nearly a decade's immersion in enrollment management, he focuses on intentional communication to foster a sense of belonging for all, interweaving insights into personal growth and connections, which all began by guiding at-risk youth during high-ropes experiences. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live at the NAGAP GEM Summit, Mallory sits down with Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan shares his experiences and challenges of being a millennial manager, especially navigating the abrupt transition to remote work at the onset of the COVID-19 pandemic. He discusses his approach to leadership, emphasizing flexibility, servant leadership, and the importance of balancing work life with personal life to empower his team.Key Takeaways:Adapting to Change: Ryan was thrust into remote management just days after starting his role, highlighting the importance of adaptability in leadership.Servant Leadership: Focus on prioritizing people over processes to foster a supportive team environment.Professional Growth: Encourages continuous learning and professional development outside traditional academic resources.Empowering Flexibility: Implements a hybrid work model to accommodate different working styles and life commitments, demonstrating trust and respect for team autonomy.Community and Connection: Underlines the importance of creating connection points for teams, even in remote settings.Balancing Roles: Ryan shares personal anecdotes to model work-life balance, encouraging his team to manage work without sacrificing personal responsibilities.Guest Name: Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of EducationGuest Bio: Ryan Taughrin is the Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. He has spent the last decade working in graduate enrollment management. His primary focus areas are staff support and mentorship, recruitment practices for adult and non-traditional students, and developing programming to disenchant the hidden curriculum within graduate school admission. He has also spent the last seven years involved in NYGAP and NAGAP, hoping to build community with other folks across the GEM lifecycle. When he's not working, he loves spending time collecting records, enjoying bourbon with friends, riding his Peloton, and spending time with his family. And most important, Go Bills. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan, Flint, joins Mallory Willsea live from the NAGAP GEM Summit. They dive into the impact and insights from Dr. Lewis's extensive podcasting experience, both personally and professionally. With a focus on enhancing student engagement and recruitment, Dr. Lewis shares how his podcast, 'Victors in Grad School,' has become a strategic tool in connecting with and guiding prospective students.Key Takeaways:Podcasting as a Strategic Tool: Dr. Lewis leverages his podcast to answer frequent queries from students, effectively using it as a platform to guide and inform prospective and current students.Personal Journey to Professional Impact: Starting from a personal desire to share his experiences as a father, Dr. Lewis has expanded his reach to influence the higher education space, particularly in graduate studies.Content Utilization Across Platforms: Insights from podcast episodes are repurposed across digital channels, enhancing accessibility and engagement with university content.Success Through Storytelling: Sharing compelling stories, like that of a first-gen student turned physics professor in Australia, underscores the transformative power of education and mentorship.Sustaining Engagement: Consistency in content delivery and adapting to listener feedback are critical for podcast growth and impact.Measuring Impact: Dr. Lewis discusses the challenges of quantifying the direct impact of podcasts but highlights the importance of gradual growth and listener engagement as indicators of success.Guest Name: Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan - FlintGuest Social: https://www.linkedin.com/in/drchristopherlewis/Guest Bio: Christopher A. Lewis, Ed.D serves as the Director of Graduate Programs at the University of Michigan - Flint. He is also the host of the Victors in Grad School podcast, amongst a number of other podcasts, including SA Voices from the Field and Dads with Daughters. Christopher is the President of the Rotary Club of Williamston Michigan and is the Treasurer of the Williamston Community Schools Board of Education and was honored recently as a Pillar of the Profession from the NASPA - Student Affairs Administrators in Higher Education Foundation. He also co-founded an international organization called Fathering Together which supports fathers in being engaged members of their children’s lives. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth tackle the critical and complex challenges facing faith-based institutions, particularly Christian colleges. With a special focus on the startling rate of institutional closures, the discussion dives into the shifting landscapes of enrollment, market demands, and religious affiliation.Key Takeaways:Enrollment Trends: Christian colleges are facing a notable decline in enrollment and school closures that have spiked post-pandemic.Market Dynamics: Shifts in market demand away from liberal arts to more career-oriented outcomes and increased price sensitivity are notably affecting faith-based institutions.Cultural Shifts: A national move away from religious affiliation is putting additional pressure on faith-based schools.Regional Influences: Geographic location plays a significant role, with institutions in the Bible Belt experiencing sustained interest compared to those in the Northeast facing severe declines.Strategic Responses: Successful strategies for growth include diversifying academic offerings, clarifying brand differentiation beyond just being a Christian institution, and innovative tuition models.Related Links:https://universitybusiness.com/after-exhausting-all-avenues-to-avoid-going-under-notre-dame-college-closeshttps://www.bloomberg.com/news/articles/2024-02-21/notre-dame-s-tiny-namesake-shows-plight-of-religious-colleges?embedded-checkout=truehttps://www.highereddive.com/news/are-faith-based-colleges-in-trouble-it-depends/690597/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhancing digital engagement across various graduate programs. From leveraging advanced digital tools to crafting personalized communication across multiple platforms, Brett dives into the intricacies of creating a cohesive digital presence that caters to prospective students effectively.Key TakeawaysStrategic Integration: Brett emphasizes the importance of a coordinated digital strategy that integrates various communication channels—from social media to text messaging—to create a seamless student recruitment experience.Innovative Use of Technology: Exploring cutting-edge digital platforms and tools, such as AI and student engagement platforms, to improve interaction with students and streamline the enrollment process.Continuous Learning and Adaptation: The ongoing process of adapting to new digital trends and technologies to maintain a competitive edge in graduate recruitment.Guest Name: Brett DiMarzo, Director of Graduate Enrollment Digital Strategy, Boston CollegeGuest Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP. Fresh from her recent promotion, Lauren shares her journey from Director of Recruitment and Admissions to her current role, emphasizing the diverse skill sets needed in higher education leadership, from student recruitment to budget management. She also dives into the critical role of continuous learning, value of teaching yourself new skills, and the promise of AI in academic settings.Key Takeaways:Career Evolution in Higher Ed: Lauren discusses her transition from recruitment to strategic decision-making roles, highlighting the importance of adaptability and continuous learning.Professional Development: Lauren's involvement in the Professional Development Committee at NAGAP, planning institutes and seminars that foster career growth for both new and experienced professionals.Self-Directed Learning: Lauren emphasizes the necessity of self-teaching in today’s fast-evolving educational landscape, with personal anecdotes about her learning journey and resource recommendations.Networking and Professional Growth: The significance of building and leveraging professional networks in advancing one's career in higher education.Book Recommendation: https://annhandley.com/everybodywrites/Guest Name: Lauren McGowan, Director of Recruitment and Admissions, University at Buffalo School of Social WorkGuest Bio: Lauren McGowan is the Assistant Dean for Admissions and Enrollment for the University at Buffalo School of Social Work where she has worked for over seven years. She previously worked for the University at Buffalo School of Nursing as a Graduate Recruitment Coordinator and for D’Youville College as an Undergraduate Admissions Counselor. She has a master’s degree in higher education administration from Buffalo State University and has been working in enrollment management since she graduated in 2012. Lauren received NAGAP’s Visionary Award at the 2023 Summit and serves as a co-host for the NAGAP Report Podcast. In 2019, she received a NAGAP Winter PDI Fellowship and the National Deans and Directors of Social Work Admissions Rookie of the Year Award. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities of higher education marketing, from evolving digital strategies to smart resource allocation. Tony shares how the agency assists institutions in optimizing their graduate recruitment efforts amidst ongoing industry shifts.Key Takeaways:Evolution in Graduate Marketing: How digital marketing and content strategies have adapted to meet the unique needs of grad schools.Sustainable Strategies: Insight into effective marketing techniques that balance innovation with practical execution, such as leveraging email and selective digital advertising.The Importance of Strategy: Emphasis on the necessity of a focused marketing approach rather than an omni-channel strategy, especially in resource-strained environments.Leveraging Legacy and Experience: DD Agency's 40-year journey showcases the value of deep industry knowledge and long-term relationships in driving success.Adapting to Market Demands: Discussion on how graduate programs are pivoting strategies to counterbalance undergraduate enrollment declines.Guest Name: Tony Fraga, CEO of DD AgencyGuest Bio: For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the debut episode of this new Pulse Check series on leadership in Higher Ed, listeners will learn about the difference between managing and leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust. We close with how to prioritize self care to be present for your teams. Host Name: Carrie PhillipsHost Social:https://www.linkedin.com/in/carriehphillips/https://www.twitter.com/carriehphillips/Guest Name: Jenny Petty - University of Montana Guest Social:https://www.linkedin.com/in/jennydurnanpetty/https://twitter.com/iamjennypetty - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory is joined by Winston Robert. Known as “Teacher in a Suit,” this innovative middle school teacher shares his journey from aspiring lawyer to influential educator. He discusses the integration of artificial intelligence in his classroom at KIPP New Jersey, and his exciting transition into UPenn’s Master’s in Education Entrepreneurship program. This episode is a must-listen for anyone interested in how forward-thinking teachers are embracing — not fearing — artificial intelligence and preparing their young students.Key Takeaways:Practical AI Applications: Winston Roberts utilizes AI to make his financial literacy classes more relevant and practical, preparing students for a future dominated by technology.Impact of AI on Jobs: Discussion on the transformative role AI will play in creating new job opportunities and the necessity to adapt educational curricula accordingly.Educational Innovation: Insight into Winston’s upcoming participation in UPenn’s innovative program, blending business acumen with educational reform.Advocacy for Modern Teaching Methods: Winston advocates for a shift in educational approaches to embrace technology and prepare students more effectively for future challenges.Career Transition: From a legal assistant to a pioneering educator, Winston’s career journey highlights the importance of impactful work over traditional paths. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sharan Singh, VP of Strategic Partnerships from the Minerva Project, joins the Pulse to explore the transformative impact of artificial intelligence on higher education. Recorded live at the ASU+GSV AIR Show, this discussion focuses on how Minerva is pioneering personalized learning experiences and shaping the future of educational models through strategic AI integration and partnerships.Key Takeaways:Minerva’s Innovative Approach: The Minerva Project is at the forefront of educational innovation, using AI to tailor learning experiences and extend their impact through global partnerships.Potential of AI in Education: AI offers opportunities to overhaul traditional teaching methods, emphasizing personalized student engagement and efficient curriculum development.Navigating Challenges: While AI presents significant advancements, it also requires institutions to adapt swiftly to these changes to remain relevant and effective.Vision for the Future: The integration of AI could dramatically reshape education, making it crucial for leaders to proactively embrace these technologies.Leadership and Implementation Advice: Institutions should foster an environment open to innovation, engage directly with students in AI initiatives, and invest in new technologies to lead the educational transformation. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.