Higher Ed Pulse

In a live episode recorded at HighEdWeb 2024, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory. Beth, a first-time attendee, shares her excitement about incorporating AI in higher education and delves into her area of expertise: using analytics to drive improvements on higher ed websites. Throughout the conversation, Beth emphasizes the importance of real-time testing and iteration to enhance site performance, user engagement, and SEO efforts.‍Key Takeaways Higher ed institutions must move faster in testing and iterating website changes to improve performance.Analytics should be used to continuously optimize key metrics like engagement, click-through rates, and conversions.SEO is a powerful tool that needs regular monitoring and optimization for long-term success.AI is becoming an important tool to help small, overstretched teams manage tasks like SEO and analytics more efficiently.Institutions need to embrace a “messy” approach to analytics, focusing on incremental changes rather than waiting for perfect year-over-year comparisons.‍Episode SummaryHow can higher ed institutions use analytics more effectively?Beth discusses the common practice of using analytics to make year-over-year comparisons, but she argues that higher education institutions no longer have the luxury of waiting that long. With the recent switch to GA4 and constantly shifting traffic patterns, she advises institutions to adopt a more dynamic approach by continuously tweaking elements like call-to-action buttons, headlines, and page layout. Rather than waiting for perfect data, Beth advocates for real-time testing to improve website performance incrementally. Small, consistent changes—such as adjusting button copy or experimenting with color schemes—can help reduce friction in the user journey and increase conversions.‍Why should higher ed teams adopt a “messy” approach to analytics?Beth urges higher ed marketing and admissions teams to embrace the “messiness” of working with incomplete data sets or evolving tools like GA4. She acknowledges that many institutions prefer to work with clean, consistent year-over-year data, but waiting for ideal conditions may not be possible, especially with declining enrollment and budget constraints. Her advice is to start testing and optimizing immediately, even if the process feels imperfect. By moving quickly and adjusting based on real-time insights, institutions can drive better results, such as more applicants or higher engagement on program pages, without waiting for an entire admissions cycle to pass.‍How does SEO play into optimizing higher ed websites?Beth emphasizes that SEO should be treated differently from analytics. SEO requires constant optimization, and the progress is often more visible and easier to measure over time. At iFactory, Beth and her team consistently monitor competitors’ keywords and adapt their strategies accordingly. She points out that SEO is a long-term game, but continuous effort yields incremental progress that can be tracked and improved monthly. By regularly optimizing keywords, meta descriptions, and content structure, institutions can ensure they are ranking well in search engines and driving traffic to their key pages.‍Can AI help overstretched higher ed teams manage analytics and SEO?Beth acknowledges that AI tools can offer a huge opportunity for teams that are juggling multiple responsibilities. By integrating AI into tasks like SEO analysis or content optimization, institutions can streamline their operations and make data-driven decisions more efficiently. AI won’t replace humans but can help with tasks like keyword research, tracking performance, and even content recommendations, allowing teams to focus on higher-level strategic initiatives. As AI continues to develop, Beth believes it will become an essential part of how small, overstretched teams manage their day-to-day work.For more in-depth insights on how to incorporate AI, analytics, and SEO into your higher education marketing strategies, make sure to listen to the full episode. Beth Carron's actionable advice will help your institution move faster, optimize more effectively, and ultimately improve user engagement across digital channels. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is packed with must-read books for higher ed marketers and leaders. Mallory and Seth each share their top three book recommendations and explain why these reads are game changers for anyone navigating innovation, strategy, and leadership in the higher ed space. From timeless classics like Crossing the Chasm to inspiring tales like Shoe Dog, this episode is full of insights to help you think differently about marketing, leadership, and innovation. Tune in for their thoughtful book breakdowns, plus a bonus challenge to share your own recommendations!Register for the AI Engage SummitBook recommendations:What Your Customer Wants and Can’t Tell You - Melina PalmerWatch Melina’s Engage Summit KeynoteCrossing the Chasm - Geoffery Moore 10 Types of Innovation - Larry KeelyShoe Dog - Phil KnightPrinciples - Ray DalioThe Hard Thing About Hard Things - Ben Horowitz - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Brian Kennedy, Assistant Vice President of Enrollment and Dean of Admission at Samford University, discuss the critical role of data in shaping enrollment search strategies. They delve into:Leveraging data to identify and attract ideal studentsBalancing urgent tasks with long-term strategic thinking in enrollment managementSegmenting communication based on demographic and behavioral dataKey takeaways include:The importance of organizationStaying current with dataDiversifying recruitment strategiesGuest Name: Brian Kennedy, Assistant Vice President of Enrollment Management and Dean of Admission, Samford UniversityGuest Bio: Brian began his career as an admission counselor in 2007 and has had the opportunity to serve in virtually every area of an admission office; from freshman recruitment to transfer and international admissions and from visits and events to marketing and communications.Brian currently serves as Assistant Vice President of Enrollment Management and Dean of Admission at Samford University. Brian has had the privilege of presenting at many conferences over the last decade on a number of topics concerning admissions, recruiting and enrollment in higher education. He currently serves as an active member of NACAC, SACAC, and ALACRAO. Brian has two degrees (B.S. and M.B.A.) from Samford University. He and his wife, Christina live in the Birmingham area with their three wonderful girls, Taylor, Avery and Leighton.Guest Social: https://www.linkedin.com/in/brian-kennedy-b47741129/Pulse Check Host: Trent Gilbert - VP of Student Search Solutions at Carnegiehttps://www.linkedin.com/in/trentgilbert/Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss occurred and offer practical strategies for re-engaging prospects, enhancing student retention, and adjusting marketing efforts. The conversation emphasizes the need for internal alignment, quick pivots, and ensuring teams are supported in challenging times. Whether your institution fell short or saw growth, this episode offers valuable insights on how to approach the rest of the year.Key Takeaways:Start by diagnosing your enrollment miss: Did you miss your budget, year-over-year goals, or plan? Context matters.Focus on the bottom of your funnel first. Re-engage prospects who showed interest but didn’t convert.Retention is key—retain your current students by investing in their support and experience.Refresh your marketing strategy, including rethinking your media spend and creative assets.Consider technology improvements like a modern CRM to streamline student communications and improve the enrollment process.Support your team’s wellbeing and prevent burnout, especially during tough cycles.Register for the AI Engage SummitTune into After Further Consideration - Enrollify’s new DEI-focused podcast - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In Part 1 of this new Pulse Check series, Mallory Willseas and Trent Gilbert, VP of Student Search Solutions at Carnegie, dive into the evolution of student search and its critical role in modern enrollment strategies. They discuss the historical context, the impact of AI, the importance of data ownership, and the shift towards a yield-focused approach. Trent shares his insights on how institutions can adapt to changing demographics, economic pressures, and consumer behaviors to enhance their recruitment processes.Key TakeawaysEvolution of Student Search: Understanding the transition from traditional methods to Search 3.0, incorporating digital advertising, AI, and personalization.Data Ownership and Transparency: The importance of maintaining control over data for effective analysis and decision-making.AI in Recruitment: Leveraging AI for rapid, customized communications and data-driven strategies to improve student engagement and conversion.Consumer Behavior Changes: Adapting to the rising expectations for personalization and the influence of peer recommendations in the decision-making process.Yield-Focused Approach: Emphasizing the importance of yield in student search strategies to ensure long-term enrollment and financial stability.Financial Aid Optimization: Integrating financial aid strategies into the student search process to meet student needs and institutional revenue goals.Trent Gilbert - VP of Student Search Solutions at CarnegieHaving served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.Find Trent on LinkedIn: https://www.linkedin.com/in/trentgilbert/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode recorded live at Live at HashtagHigherEd 2024, guest host Carrie Phillips is joined by Dr. Blake Bedsole to discuss the looming enrollment cliff and how institutions can adapt. Together, they explore leadership approaches to build the next generation of leaders to navigate the cliff and how to build campus collaboration to overcome this challenge. Guest Name: Dr. Blake Bedsole, VP of Enrollment Management, Troy University - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth and Mallory reflect on the career-defining moments that have shaped their journeys. From Seth’s unexpected leap into TV production to Mallory’s early adoption of social media strategy, they share the pivotal decisions and lucky breaks that have driven their professional growth. Listen in for candid stories and valuable lessons on how to recognize and seize opportunities that could transform your career.Key Takeaways:Hard Work Pays Off: Seth's first career-defining moment highlights the value of work ethic over initial skill. Sometimes, showing up and taking on what others won't can lead to big opportunities.Make Your Own Luck: Mallory turned an early opportunity in social media into a career shift by proactively presenting her vision to leadership. Creating your own luck is about recognizing potential and acting on it.Build Your Own Platform: Seth's creation of Higher Ed Live was driven by a desire to demonstrate competence and connect with industry leaders. Building your own platform can open doors to new opportunities and lasting relationships.Leverage Educational Credentials: Mallory's strategic pursuit of a master's degree helped her transition into higher-level roles with increased responsibilities and compensation. It's about aligning education with long-term career goals.Say Yes to New Challenges: Seth's decision to pitch against an external agency led to the creation of SNHU’s in-house agency and long-lasting career impact. Don’t hesitate to take on challenges outside your comfort zone.Take the Leap: Seth’s decision to launch Kanahoma in the midst of uncertainty demonstrates the importance of following your passion and trusting your ability to build something meaningful.Get your Leadership Handbook.Become the leader you aspire to be! Sign up for Enrollify’s Lessons in Leadership course today. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this final part of this Pulse Check series, guest Terry Flannery joins Kin Sejpal to reflect on her 40 years of serving higher education.Key points/takeaways include:Higher education marketing is evolving and offers opportunities for creativity and innovation.Finding joy and meaning in the work helps stay resilient during challenging timesThe post-pandemic landscape has brought professionals from all around the world together to collaborate on higher ed issues like never before.The future of higher education is promising, and professionals have the opportunity to shape it by contributing to the field.Guest Name: Terry FlanneryGuest Social: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/Guest Bio: Teresa (Terry) Flannery is Executive Vice President and Chief Operating Officer. In this role, she directs the divisions of Education; Membership, Marketing and Communications; Data, Research and Technology; and Strategic Partnerships. Terry is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private.One of the leading university marketing professionals in the world and recognized in 2018 as “International Brand Master,” Flannery has led some of the most successful brand campaigns in all of higher education. She is also a consultant, speaker, and author of How to Market A University: Building Value in a Competitive Environment, a new book published by the Johns Hopkins University Press in their series for higher education. In cooperation with several leading higher education marketing agencies, Flannery launched an asynchronous master course based on the book.Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland.Flannery maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.Flannery holds a BA in English (American Literature) and a Master’s and Ph.D. in Education (College Student Personnel), all from the University of Maryland. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Jaime Hunt emphasizes the need for those in higher ed adjacent roles to stay connected to the mission of higher education and offers advice on finding fulfillment and making a broader impact.Key points/takeaways include:Higher ed marketing is essential to conveying the value of education to students and society.Higher education needs to be saved, and each of us - internal and external - can play an important roleExternal partners can help solve institutional problems, freeing campus leaders to focus on their day-to-day responsibilities.Professionals in the higher education adjacent sector should consider teaching or mentoring as a way to stay connected to the mission and impact.Guest Name: Jaime HuntGuest Social: https://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into the growing influence of AI in non-student facing roles within higher education. They explore practical applications, such as AI-powered website searches, content management tools, and the rise of AI assistants. Highlighting real-world examples, including the use of AI in web management and data analytics, they discuss how these technologies are streamlining operations, enhancing efficiency, and reshaping the workforce. Whether you’re an enrollment marketer or a higher ed professional looking to leverage AI, this episode is packed with insights to help you stay ahead of the curve.Key Takeaways:AI-Enhanced Websites: Tools like Element451's Bolt Discovery are revolutionizing how website visitors interact with higher ed websites, making navigation more intuitive and user-friendly.AI in Enrollment: AI's ability to support enrollment reps is expanding, with some organizations already integrating AI chatbots and assistants to handle nuanced inquiries.Operational Efficiency: AI-powered tools like ClassifAI are being used to automate content tagging and image descriptions, significantly speeding up web management tasks.Data-Driven Decisions: AI can help non-data experts uncover insights and make informed decisions by simplifying complex data analysis.AI in Content Creation: The strategic use of AI in content production can lead to higher-quality outputs by allowing senior editors to focus on prompt engineering and content refinement.AI as a Team Member: The future workforce might see more senior roles managing AI tools, effectively treating AI like human team members to boost productivity.Listen to AI For U on Enrollify – the network’s newest podcast! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of this Pulse Check Series, guest Dr. Thom Chesney, President of Southwest College, talks about taking a step back to recenter his why and embarking on a year-long journey of discernment.Key points/takeaways include:Check in with yourself regularly to ensure you are still aligned with your whyHave open conversations with your circle of trust within your network Know what it is you do NOT want to do, not just what you doTake stock of your strengths and be true to yourselfGuest Name: Thom ChesneyGuest Social: https://www.linkedin.com/in/thom-d-chesney-0109276/ Guest Bio: Thom joined SWC as president in July 2024, following presidencies at Clarke University (IA) and Brookhaven College (TX) and prior roles as Associate Professor of Humanities and Associate Provost for Student Success and Assessment, The University of Texas at Dallas; District VP of Academic Affairs and Provost, Collin College (TX); and various faculty and staff positions at Pennsylvania College of Technology, Texas Wesleyan University, East Tennessee State University, and Whitman College.An avid and accessible mentor and coach to aspiring education and community leaders and governing boards, Thom has been recognized for his transparent approach to personal and institutional storytelling on social media platforms such as LinkedIn and Instagram. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus edition of the Higher Ed Pulse, Mallory is joined by Dayana Kibilds, host of Talking Tactics and VP at Ologie, and Ashley Budd, Senior Marketing Director at Cornell University, to discuss their new book, "Mailed It!" They explore the vital role of email marketing in higher education, share practical insights on building trust and empathy with subscribers, and provide actionable tips for creating engaging email content that gets results.Key Takeaways:The Importance of Email: Despite common misconceptions, email remains a highly effective marketing channel with significant ROI.Trust Triangle: Successful emails build trust through authenticity, empathy, and logic.Audience Engagement: Focus on creating content that resonates with the reader's current experiences and emotions.Clarity and Simplicity: Use natural language and straightforward messaging to avoid wasting the reader’s time.Email Metrics: Track key metrics like open rates and click rates to gauge engagement and refine strategies.Get your copy of Mailed It!: https://emailbook.co/ Guest Names:Dayana KibildsAshley BuddGuest Social:Dayana - https://www.linkedin.com/in/dayanakibilds/Ashley - https://www.linkedin.com/in/ashleybudd/Guest Bios:Dayana is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.Ashley is a senior marketing director at Cornell University. She works remotely for the university from her hometown Saratoga Springs, where she lives with her partner, daughter, and two beloved peach trees. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Seth and Mallory discuss untraditional strategies to enhance traditional undergraduate recruitment and enrollment marketing. As the new recruitment cycle kicks off, they explore innovative approaches that go beyond the basics of list buying and email marketing. From using paid social media to drive campus visit RSVPs to creating shareable milestones in the admissions process, Seth and Mallory provide actionable insights for enrollment professionals looking to stay ahead of the curve. They also highlight the rising trend of behavioral and psychographic targeting in marketing and discuss the potential game-changing role of a Chief Revenue Officer in higher ed institutions.Key TakeawaysAlternative Calls to Action: Leverage digital marketing to drive specific outcomes, like campus visit RSVPs, and quantify the impact with cost-per-action metrics.Video in Direct Mail: Stand out by combining video content with direct mail, a strategy successfully implemented by the University of Idaho, enhancing engagement and social buzz.Targeted Awareness Campaigns: Focus on increasing perceived quality among parents with highly targeted awareness marketing, using streaming platforms to reach specific demographics.Behavioral and Psychographic Segmentation: Move beyond demographic segmentation by targeting based on behavior and implied psychographics to better align with prospective students' interests and concerns.Socially Shareable Milestones: Create moments in the admissions process that are not only memorable but also encourage social sharing, like personalized scholarship notifications.Chief Revenue Officer Role: Consider the strategic importance of a CRO in higher education to oversee and integrate recruitment, marketing, and retention efforts, ensuring a holistic approach to revenue generation.Tune into Kin’s final Pulse Check series of 2024, “Finding Your Why”Order Your Copy of Mailed It! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Pulse Check series, Kin is joined by W. Kent Barnds, who has 33 years of experience in higher ed and shares his why and the importance of working at a college campus.Key points/takeaways include:The need for leaders to stay at institutions to fight the good fight.The comfort level of employees with a delayed sense of gratification that often is part and parcel of working in higher ed.The importance of giving space to break out of the mundane, repetitive workThe difference between what can be controlled and what cannot as circumstances change around us.Finding opportunities to be surrounded by student stories and the larger purpose of advancing education. Guest Name: W. Kent BarndsGuest Social: https://www.linkedin.com/in/wkentbarnds/Guest Bio: W. Kent Barnds, Executive Vice President for Strategy & Innovation, Augustana College Kent Barnds is a seasoned professional with over 30 years of experience in higher education, known for his strategic acumen and proficiency in driving organizational success. His strategic vision has played a pivotal role in advancing the objectives at Elizabethtown College and Augustana College, contributing to their sustained growth and impact. Having served in key leadership positions, including Vice President for Enrollment, Communication, and Planning at Augustana College and as the Executive Vice President at Augustana College, Kent has honed his skills in strategic planning, enrollment management, and communication. His experience equips him with a comprehensive understanding of the challenges and opportunities facing higher education institutions and non-profits today. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join hosts Seth and Mallory as they share invaluable career advice for rising leaders in higher education. From building a strong network to developing financial savvy, this episode is packed with practical tips and personal anecdotes to help you advance in your career. Whether you're aiming for a director title or aspiring to join the C-suite, this conversation will provide you with the tools and inspiration you need to succeed.Key TakeawaysThink of Your Career in Chapters: Focus on creating a clear narrative and move on when you've achieved it.Invest in Your Network: Relationships are crucial for career growth; prioritize both mentors and peer connections.Solve Your Boss's Problems: Your primary goal should be to help your boss achieve their objectives.Develop a Give-A-Shit Scale: Determine which battles are worth fighting to avoid burnout.Hire Slow, Fire Fast: Make careful hiring decisions and don't hesitate to make changes if necessary.Be Financially Savvy: Understand budgets and financial statements to make informed strategic decisions.Get your Leadership Handbook - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this debut episode of our new Pulse Check on seeking purpose in the world of Higher Ed, guest Carrie Phillips joins guest host Kin Sejpal to discuss her purpose as higher ed leader, and what keeps her - and her team - going. Insightful takeaways include:Personal and professional experiences can shape one’s purpose.Making space in the day-to-day grind to soak in the environment can be invigorating. Regularly centering conversations around institutional mission can help teams stay focused and motivated.Integrating students as student workers, focus group members, and/or ambassadors can keep MarComm close to the student experience.MarComm can add value by breaking silos and connecting the whole student experience, thus contributing to student success and institutional mission. Guest Name: Dr. Carrie PhillipsGuest Social: https://www.linkedin.com/in/carriehphillips/Connect with Guest Host Kin Sejpal: https://www.linkedin.com/in/kinsejpal/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into the pressing issue of higher education's reputation for lagging behind other industries. They discuss why higher ed institutions often struggle with innovation and explore practical strategies for overcoming these challenges. Drawing insights from their experiences and industry trends, they highlight the importance of embracing technology, fostering a culture of change, and rethinking traditional structures to drive progress and ensure the sector's future relevance.Key TakeawaysSlow Pace of Change: Higher education institutions are often seen as slow to innovate due to traditional structures, long recruitment cycles, and a resistance to change.Cultural and Structural Barriers: Long-term staff, established bureaucracies, and misaligned incentives contribute to stagnation.Role of Technology: There's a critical need for higher ed to fully integrate and lead in technology adoption, from recruitment to the student experience.Product Evolution: Higher education must rethink its core offerings, moving beyond traditional degrees to modular, flexible learning opportunities.Talent Retention: Addressing talent churn and investing in professional development are crucial for fostering a dynamic and innovative workforce.Institutional Focus: Rebranding efforts should focus on individual institutions rather than the entire industry to drive meaningful change. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the 5th and final part of this Pulse Check series hosted by Dr. Cody Nielsen and Dr. Tomika Ferguson. In this episode, key takeaways include:To serve as an authentic and talented leader, self-love is essential.Involving practitioners in more search can benefit the field of higher education, particularly the impact of the work to prepare future and current educational leaders.In higher education, we must integrate both theory and practice, ensuring our work is grounded in real-world applications.Achieving our professional goals requires a curiosity about others' journeys, without being consumed by following their exact paths. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive headfirst into a lively discussion about their biggest pet peeves in higher ed marketing. From websites serving too many audiences to overused mascots, they vent about the common pitfalls that institutions fall into and share their frustrations with generic taglines, fake diversity, and ineffective content strategies. Tune in for a candid and humorous rant session filled with some tips on how to avoid these marketing missteps.Learn more about Enrollify’s new course “Lessons in Leadership”: enrollify.org/courses/lessons-in-leadership-higher-education - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 4 of this Pulse Check series, Tomika and Cody explores the essence of intentional leadership and its role in fostering inclusivity in decision-making processes with special guest Jaunelle White. Key takeaways include:Intentional leadership fosters inclusivity in decision-making and strengthens relationships with your team.Overcoming others' assumptions about you as a leader requires sustained commitment, trust-building, and humanizing yourself to those you lead.During a crisis, prioritizing the humanity of your team is more important than the needs of the institution.Being confident about making a significant career move requires evaluating the opportunity, timing, and location.Guest Name: Jaunelle White, Vice President of Intercollegiate Athletics and Chief Student Development Officer, Point UniversityGuest Social:LinkedInX (Twitter)Bio: Jaunelle White is the Vice President of Intercollegiate Athletics and the Chief Student Development Officer at Point University in West Point, GA. White is the university's third athletic director and first female director. She has recently been recognized by Southern States Athletic Conference as the Athletic Director of the year. Jaunelle White is a proven leader in Athletics as she was named as one of Sports Illustrated's top 100 Black Women in Sports.White has led the transition of full membership of Point University from the Appalachian Athletic Conference to the Southern States Athletic Conference.. She also added Women's Flag Football to the Athletic Department, which competes in the Sun Conference and will have its inaugural season in Spring 2024. White oversaw three NAIA National Tournament teams, three NAIA All-Americans l), and one Appalachian Athletic Conference Championship team (Women's Basketball). Point University is a school in the National Association of Intercollegiate Athletics. NAIA announced Point University as a Champions of Character Five-Star Gold Institution. White has nearly 20 years of athletic administration experience, particularly at the NCAA Division I level. Most recently, White served as the senior associate athletic director for internal operations and senior woman administrator at Indiana University—Purdue University Indianapolis. She has served in several athletic administrative roles, including compliance, at Texas Southern, Alabama State University, University of South Alabama, Middle Tennessee State University, and Louisiana State University. White is a native of Lawrence, Kansas, and played collegiate volleyball at Auburn University from 1996 to 2002. She holds a master's degree in education and a bachelor's degree in business administration from Auburn University. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from eduWeb Summit, Mallory interviews Maureen Stokes, the Assistant Vice President of Communications and Marketing at Worcester State University. They discuss the impact of AI on making dense research accessible, the power of visual student-centered storytelling in marketing, and how AI can enhance productivity and creativity. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth and Mallory jump into the latest trends and conversations from recent higher education conferences — the 2024 Engage Summit and eduWeb Summit. They discuss the impact of AI, budget uncertainties, and the current state of the industry. Key Takeaways:Conference Insights: Key themes and discussions from the Engage Summit and eduWeb, including the increasing focus on AI.Budget Uncertainties: How institutions are handling financial uncertainties and delayed budget finalizations impacting marketing and technology investments.Industry Sentiment: Observations on the current mood in higher education, with many professionals feeling the weight of industry challenges.AI Adoption: While AI is widely recognized, many institutions are still in the early stages of its integration, focusing primarily on ideation.Register for Enrollify’s Birthday Bash Webinar: https://www.enrollify.org/webinar/empowering-campus-voices-in-your-influencer-marketing-strategy - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo. Alyssa shares her experiences and insights on blending creativity with marketing, leveraging AI in her workflow, and attending workshops like "Turning Discontent into Empowerment." Tune in to discover practical tips for higher ed photographers and the power of stepping out of your comfort zone.Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssa-luna-green/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Counseling and Psychological Services has taken significant steps forward in recent years, yet there remains a “mental health crisis” in higher education. What is what we needed was a reforming of the services and the system itself. This episode explores with Dr. Peter Cornish the ways in which holistic mental health services is of the most important DEI imperatives in higher education. As well, the episodes explores with Dr. Cornish what might happen is we were to consider the holistic well-being professionals as leaders in the reforming of the entirety of higher education. Join for this informative episode. Guest Name: Peter Cornish, Director of Counseling and Psychological Services, UHS; Honorary Research Professor at the Memorial University of Newfoundland in Canada Guest LinkedIn: linkedin.com/in/peter-cornish-6b381922Guest Bio:Dr. Peter Cornish is the Director of Counseling and Psychological Services at UHS and an Honorary Research Professor at the Memorial University of Newfoundland in Canada. His clinical and research interests include online mental health, stepped-care treatments, mental health service innovations, and inter-professional team functioning.Over the past five years, Dr. Cornish has provided consultation and on-site training on his Stepped Care 2.0 model to over 150 organizations across North America. His nonprofit company, Stepped Care Solutions, is the lead partner on Wellness Together Canada (link is external), a federal COVID-19 $70M mental health program for all peoples of Canada. Dr. Cornish is the principal investigator for a $1.14M four-year research grant aimed at digitizing and evaluating Stepped Care 2.0 across two Canadian provinces. Currently, he is collaborating with colleagues in the US and Canada on a three-book series on Stepped Care 2.0. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join us as Mallory chats with Anthony Machcinski, Assistant Director of Marketing Communications at Manor College and EduWeb's official event photographer. Anthony shares his experiences at EduWeb, highlighting the collaborative nature of the event and the unique challenges faced by smaller institutions. They discuss key takeaways from a student panel on admissions processes and dive into Anthony's optimistic approach to working in higher education.Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthony-j-machcinski-277a9525/Connect with Anthony on Instagram: https://www.instagram.com/machcinskimedia/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth and Mallory candidly share some of their most memorable professional failures and the invaluable lessons they learned from them. From a pricey launch party oversight to a marketing and enrollment coordination mishap, they discuss how these blunders have shaped their approach to work and leadership. Tune in for an honest and humorous look at how embracing and learning from mistakes can lead to growth and success.Key Takeaways:Origami Challenge: Seth's personal journey to fold 1,000 paper cranes as a symbol of hope and self-reflection.Failing Forward: Acknowledging that failures are essential for growth and improvement in any career.Overspending Lesson: Mallory’s costly mistake at an AMA launch party highlights the importance of setting clear limits and planning for contingencies.Under-Communication: Seth’s marketing campaign blunder at a previous job underscores the necessity of coordinating with all relevant teams.Over-Communication: A misstep in over-communicating an idea at UCLA teaches the value of listening and understanding before presenting new concepts.Website Redesign Woes: Mallory's recent challenge with Enrollify's website relaunch emphasizes the importance of thorough planning and proper execution. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Mallory sits down with Kittie Payne, the Director of Graduate Admissions at Kutztown University of Pennsylvania, live from the eduWeb Summit. They discuss Kittie's important summer project — rewriting her entire prospect campaign to be more engaging and effective. Kitty shares insights on adapting to audience needs, the importance of visual-first comms, and the role of listening in higher education marketing.Connect with Kittie on LinkedIn: https://www.linkedin.com/in/kittiepain/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In part 2 of this Pulse Check series, hosts Dr. Cody Nielsen and Dr. Tomika Ferguson are joined by Kevin McDonald of University of Virginia to discuss:Your effectiveness as a leader is negatively impacted when you neglect self-care.Leaders must be confident in their abilities without being intoxicated by the authority and influence of their position, especially in the face of personal fear, campus conflict, and external pressures.Executive leadership carries personal risk and responsibility, necessitating reflection on personal obligations, courage, and lifestyle changes to increase effectiveness.Gratefulness and servant leadership can affirm one’s motivations for leadership amid challenging circumstances and professional transitions. Guest Name: Kevin McDonald, Vice President for Diversity, Equity, Inclusion, and Community Partnerships, University of VirginiaGuest LinkedIn: linkedin.com/in/drkevinmcdonaldGuest Bio: Today our Guest is Dr. Kevin McDonald. Kevin McDonald is the University of Virginia’s Vice President for Diversity, Equity, Inclusion, and Community Partnerships. He joined UVA after serving as the chief diversity officer and vice chancellor for inclusion, diversity, and equity at the University of Missouri System and the University of Missouri – Columbia. While at At Missouri, McDonald established its first diversity strategic plan that was integrated within the UM system’s overall strategic plan,Prior to the University of Missouri System and Flagship campus, McDonald held positions at several other universities, including as vice president and associate provost for diversity, equity, and inclusion at Rochester Institute of Technology, Vice President for equity and inclusion at Virginia Tech, as associate director for compliance and conflict resolution at Johns Hopkins University, and as campus compliance officer at the University of Maryland, College Park.Prior to his work in higher education, McDonald worked for the U.S. Department of Justice and for Network Solutions, Inc.McDonald holds a law degree from The Ohio State University and a doctoral degree in higher education leadership from the University of Rochester. He received his undergraduate degree in psychology from Andrews University in Berrien Springs, Michigan. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory chats with Mike Morland, Director of Communications and Marketing in the Office of Diversity, Equity, and Inclusion at the University of Michigan. Mike shares insights about his role, the impact of the innovative Wolverine Pathways program, and the importance of storytelling and data in advancing DEI initiatives. Learn how U of M’s efforts are making higher education more accessible and the strategies small teams can use to drive significant change.Guest Name: Mike Morland, Director of Communications and Marketing, Office of Diversity, Equity, and Inclusion, University of MichiganConnect with Mike on LinkedIn: https://www.linkedin.com/in/mikemorland/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the EduWeb Summit, Mallory chats with Christina Inge, founder of ThoughtLight and an instructor at Brandei University and Harvard University. Christina shares her insights on the growing sophistication of AI in marketing, the importance of embracing this technology, and how it can enhance productivity and creativity. She also discusses her upcoming course on AI and marketing at Harvard, offering practical advice for marketers at all levels.Connect with Christina on LinkedIn: https://www.linkedin.com/in/christinainge/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Rebecka shares her expertise on creating compelling and effective program pages for higher education institutions. They explore the critical elements of program pages, strategies for SEO optimization, and the importance of cross-campus collaboration.Key TakeawaysCritical Components: Essential elements of a successful program page include clear job outcomes, services offered, alumni success stories, and institutional support.SEO Strategy: Integrating SEO at the ground level and creating evergreen content are key to making program pages findable.Cross-Campus Collaboration: Building strong partnerships with various departments, including provosts, faculty, and marketing teams, is crucial for developing comprehensive program pages.ROI Focus: Emphasizing the return on investment for students, such as future job prospects and alumni networks, helps in making the content relatable and authentic.Ecosystem Approach: Creating an interconnected ecosystem of program pages, service pages, and authoritative information enhances user experience and supports SEO efforts.Use of AI: Leveraging AI-driven technology, like BrightEdge Autopilot, can help recommend additional relevant programs and optimize page content effectively.Connect with Rebecka on LinkedIn: https://www.linkedin.com/in/rebecka-hall/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Mallory and Seth as they channel their betting spirit into predicting the future winners of higher education. This episode highlights standout institutions and leaders poised to shape the future, including Lincoln Education Services, Forsyth Tech Community College, Dr. Michael Thomas, and CMO Michael Bettersworth. Get ready for an inspiring discussion on innovative strategies and bold leadership driving success in higher ed.Related Links:Webinar: Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth TechConnect with Michael Bettersworth on LinkedInListen to Michael Bettersworth’s recent Enrollify interviewLearn about Dr. Michael ThomasInformation on Lincoln Education Services - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the debut episode of this new Pulse Check series, "After Further Consideration," a DEI-focused series where hosts Dr. Cody Nielsen and Dr. Tomika Ferguson invite experienced change leaders both within and beyond higher education into conversations focused on responsive leadership, addressing campus crises, navigating institutional shifts, and fostering sustainable change all through the lens of equity and inclusion. Key Takeaways from Part 1:Over the past three decades, the role of the college president has transformed dramatically, necessitating extended tenures to lead impactful change in higher education. Leaders must decisively affirm their commitments to equity and inclusion to reshape the institutional culture despite opposition. Becoming an equity leader demands a sustained, long-term commitment. Prioritizing self-care is essential for leaders to prevent burnout. While shifting to an inclusive institutional culture requires buy-in from faculty, trustees, administrators, alumni, and students, it demands unwavering leadership from the president.Guest Name: Pat McGuire Guest LinkedIn: linkedin.com/in/patricia-mcguire-4b291510Guets Bio: Patricia McGuire has been president of Trinity since 1989. Previously, she was the assistant dean for development and external affairs at Georgetown University Law Center where she was also an adjunct professor of law. She began her career after law school as the project director for the Street Law clinical program at Georgetown. President McGuire serves on a number of boards including the Consortium of Universities, Cafritz Foundation, Greater Washington Board of Trade and the Ameritas Holding Company. Her prior board service includes the American Council on Education, the National Association of Independent Colleges and Universities, the Middle States Commission on Higher Education, Catholic Charities DC, the Meyer Foundation, the Community Foundation of the National Capital Region, and numerous other organizations. In 2018 she received the Association of Catholic Colleges Distinguished Service Award. In 2016, the TIAA Institute honored President McGuire with the Hesburgh Award for Leadership Excellence. In 2015 President McGuire received the Carnegie Award for Academic Leadership from the Carnegie Corporation. In 2012 she received the Henry Paley Award from the National Association of Independent Colleges and Universities. In 2010 she received the Alexander Meiklejohn Award for Academic Freedom from the American Association of University Professors. She holds honorary degrees from several universities including Georgetown, Howard, Chatham, Emmanuel, Saint Michael’s, Liverpool Hope, the College of New Rochelle and others. She has received recognition in the Washington Post, Washingtonian magazine, Washington Business Journal and other media outlets. In 2007 she was named “Leader of the Years” by the Greater Washington Board of Trade. She earned her law degree at Georgetown and her baccalaureate degree cum laude at Trinity.Connect with the Hosts of this Pulse Check series:J. Cody Nielsen on LinkedIn: linkedin.com/in/j-cody-nielsenTomika Ferguson on LinkedIn: www.linkedin.com/in/tomikaferguson and Twitter (X): @tomiferg - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.Key Takeaways:Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the 5th and final part of this Pulse Check series on International Recruiting, guest Karin Fischer, a senior writer on international education at The Chronicle of Higher Education, offers an expert perspective on the challenges and solutions for recruiting international students to American higher education institutions. Takeaways:Colleges and universities have had to reevaluate the value and purpose of international education in the face of changing global dynamics.International enrollment is on the rise, but the makeup of international students has shifted dramatically.Colleges need to adapt their support services to meet the unique needs of international students, including career services with cultural and visa law knowledge.To make American higher education more accessible to students from all socioeconomic backgrounds, institutions need to prioritize equity and explore alternative models such as online education and transnational programsGuest Name: Karin FischerGuest Social: LI: https://www.linkedin.com/in/karin-fischer-0038ba5X: https://twitter.com/karinfischerGuest Bio: Karin Fischer is a senior writer for The Chronicle of Higher Education, where she writes about international education, the social and political divides around college, and other topics. She also publishes a popular weekly newsletter on global education, Latitudes. Her reporting has appeared on NPR and in The New York Times, EdSource, and the Washington Monthly. She is a research associate at the Center for Studies in Higher Education at the University of California at Berkeley and an international education leadership fellow at the University at Albany. She is a recipient of the East-West Center’s Jefferson Fellowship for reporting in Asia and the International Reporting Project fellowship. Her work has been honored by the Education Writers Association, the National Press Foundation, and the Poynter Institute. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“I love networking and making small talk with strangers,” said no one ever. Mallory and Seth dive into the vital role of networking, exploring strategies for building meaningful connections both online and in-person. Learn practical tips on how to expand your professional network, the importance of community in conferences, and how to maintain and nurture these relationships for career growth.Key Takeaways:Networking opportunities are a key reason for attending conferences in person.Networking falls into two categories: depth (internal relationships) and breadth (external relationships).Consistent communication and follow-ups are crucial for maintaining professional connections.Leveraging private communities on platforms like Facebook and Slack can enhance networking.Volunteering at professional events can facilitate easier interactions and connections.Register for the free Engage Summit live stream - https://engage.element451.com/registerNetworking Tips for Introverts - https://hbr.org/2024/04/5-networking-tips-for-introverts-and-anyone-elseMarComm Barbies on Slack Request Form - https://forms.gle/ciR2adbw1QGmYT7D6#HigherEdSocial on Facebook - https://www.facebook.com/groups/HigherEdSocial#HigherEdSocial for MarComm on Facebook - https://www.facebook.com/groups/higheredsocialmarcommsAMA Higher Ed on Facebook - https://www.facebook.com/groups/AMAHigherEdHigher Ed Conferences in 2024 - https://voltedu.com/insights/higher-education-marketing-conferences-to-attend-in-2024/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dayana Kibilds gives her personal and professional perspectives on navigating international recruitment. As a former international student and staff, and now advising institutions on best practices in enrollment marketing, Dayana provides insightful takeaways, including:The importance of clear and accessible information on application requirements for international students.A need for better, more personalized communication and support throughout the entire higher education journey.Consideration for communicating outcomes and career opportunities for F1 students and H1-seeking graduates.The imperative to build bridges and assume the best intentions of international students.Guest Name: Dayana KibildsSocial Links: https://www.linkedin.com/in/dayanakibilds/Guest Bio: Day is a strategy director at Ologie, an employee-owned marketing and branding agency built for education. For over a decade, Day has been leading innovative, digital marketing work with universities worldwide, pushing institutions to use their communications as tools for equity and access. She is an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management. Day is the host of Enrollify's Talking Tactics podcast, and co-author of Mailed It! a book about email coming in August 2024.As a lifelong immigrant who has lived in six different countries, Day is happy to have made Canada her home. She lives with her son, Romeo, and her husband, Bruno. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Mallory and Seth as they discuss the recent trend of rapid presidential turnover in higher education and its implications for marketing and communications teams. With half the Ivy League experiencing leadership changes and shorter tenures becoming the norm, this episode explores why this is happening and offers actionable advice for marketers facing these transitions. Discover how to align with new leadership, secure quick wins, and position yourself as a key player in institutional success.Key Takeaways:Understanding the Trend: Learn why university presidents are leaving their posts more quickly and what factors contribute to this trend.Impact on Marketers: Discover the challenges and opportunities for marketing teams when a new president comes on board.Strategic Alignment: Tips on how to align your marketing goals with the new president’s vision and priorities.Quick Wins: Strategies for achieving short-term victories that support long-term initiatives.Change Management: How to position yourself as a change agent and drive impactful projects.Career Path: Insights into the potential for marketers to ascend to university presidencies and why this could benefit institutions.Yale University names Maurie McInnis as its 24th president: https://apnews.com/article/yale-president-maurie-mcinnis-stony-brook-3325f531c6129f8348e9ec5a915a8fa6The Impossible College Presidency: https://www.chronicle.com/article/the-impossible-college-presidency The Past Month Has Seen a Flurry of No-Confidence Votes in College Presidents: https://www.chronicle.com/article/the-past-month-has-seen-a-flurry-of-no-confidence-votes-in-college-presidentsUniversity of La Verne President Out After 10 Months: https://www.insidehighered.com/news/quick-takes/2024/06/13/university-la-verne-president-out-after-10-monthsParting Thoughts from a Retiring President: https://www.insidehighered.com/news/governance/executive-leadership/2024/06/10/interview-departing-hamilton-president-david - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of this Pulse Check series on International Recruiting, guest Ruby Nagashima gives listeners an inside look into what makes Soka University a destination institution for international students. Takeaways:Being intentional and mission-driven are key to international student recruitment and success.Soka’s inclusive culture, financial aid, and student engagement contribute to a unique and accessible educational experience.Requirements like mandatory study abroad for both domestic and international students create a sense of mutual understanding and respect.Having resources like credential analysts removes barriers to international student admissions.Guest Name: Ruby NagashimaGuest Social: https://www.linkedin.com/in/ruby-nagashima-591a9111/Guest Bio: Ruby Nagashima serves as the Director of Student Leadership and Service Engagement at Soka University of America and has over 17 years of experience in higher education. She developed the Soka Contributive Leadership Framework used to oversee student leadership development and is the foundation for the Leadership 100: Theory into Practice course. She oversees the curriculum, implementation, and assessment of the Emerging Leaders Program and the Alternative Spring Break programs and is experienced in leading workshops and retreats aimed at producing innovative leaders for a more just and equitable society. She is passionate about students' sense of inclusion and belonging on-campus and in supporting students find their unique voice and contribution to their communities. Her research interests include leadership development, minoritized student voices in service-learning, global citizenship education, and Ikeda/Soka studies. Ruby holds an Ed.D. in Educational Leadership from the University of California, Los Angeles. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.Key TakeawaysAudit Your LinkedIn Profile: Ensure it reflects your current skills and professional image.Identify Your Expertise: Define what you want to be known for and focus your content around these themes.Engage in Content Creation: Start posting on LinkedIn or other platforms to share your knowledge and insights.Build Relationships: Networking and personal branding go hand-in-hand; invest in building meaningful connections.Embrace Conflict: Don't shy away from sharing controversial or challenging opinions; it can drive engagement and growth.Use Tools: Leverage analytics tools like Shield App to optimize your LinkedIn strategy.Related Links:https://engage.element451.com/registerhttps://hbr.org/2024/05/your-personal-brand-needs-a-refresh-heres-where-to-starthttps://www.shieldapp.ai/https://mailchi.mp/ashleybudd/inbox?mc_cid=f252eae153&mc_eid=481c140c8a - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Pulse Check series on International Recruiting, guest host Kin Sejpal is joined by Cynthia Chilton, an expert in international marketing, to discuss her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. Key takeaways include:Understanding the target market and cultural differences is crucial in international marketing.Word-of-mouth plays a significant role in international student recruitment.Advertising in international markets requires careful and upfront research.Listening to students and alumni for cultural alignment is key in developing effective marketing strategies.Guest Name: Cynthia ChiltonGuest Social: https://www.linkedin.com/in/cynthiavchilton/ Guest Bio: Cynthia Chilton is an experienced marketing professional with over 20 years of experience in developing teams and executing strategies that drive revenue growth. She has consulted for and led teams representing organizations such as Nordstrom, Experian, Pepperdine University, and Westcliff University. Her passion for leadership, vision, and strategy provides a competitive and proactive advantage for companies and institutions. Cynthia has earned a bachelor's degree and an MBA from Pepperdine University's Graziadio School of Business, focusing on Leadership and Managing Organizational Change. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.Key Takeaways:Cutting programs can drive growth by reallocating resources to higher-demand areas.Aligning educational offerings with employer and market demands is crucial for financial health.Marketers should earn a seat at the table in academic restructuring conversations.Using tools like paid search data and market demand analysis can inform strategic decisions.Scenario planning and presenting data-backed recommendations are essential for making impactful decisions.Understanding regional and national demand trends helps in making informed program cuts and investments.Related Articles:https://www.highereddive.com/news/st-cloud-state-cut-majors-programs-larry-lee/715583/https://www.insidehighered.com/news/business/cost-cutting/2024/02/20/another-wave-campus-cuts-hits-midwest-especially-hardhttps://www.statenews.org/news/2024-02-21/ohio-universities-keep-cutting-programs-whats-the-deal - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Part 1 of this new Pulse Check series on International Recruiting. Join guest host Kin Sejpal as she is joined by Clay Hensley, a seasoned international education expert with 20+ experience with the College Board, to discuss key trends in international recruitment and education. In this episode you will learn about:Current international student mobility trendsImportance of localization to disparate marketsDrivers and motivations of students by country and continentWhat the future may hold for international recruitmentGuest Name: Clay Hensley Guest Social: https://www.linkedin.com/in/clayhensley/Guest Bio: With more than two decades of experience supporting the global engagement of higher education institutions, Clay Hensley frequently presents on issues impacting international education & student mobility. Clay has served on several advisory boards, including those affiliated with U.S. Department of State’s Open Doors Report, the IC3 Movement, International Education Advantage (Intead), & the Council of International Schools (CIS), respectively. Clay currently works with several partners, including NACAC, IB, Cambridge University Press & Assessment, Cialfo, Northeastern University, among others. Clay previously led international higher education engagement for the College Board, and was awarded the annual Distinguished Service Award by International-ACAC in 2013. Clay has also taught at the secondary and the tertiary-level. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this final part of our Pulse Check series on Leadership in Higher Ed, listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality. Finally, leaders will learn strategies for managing critics and how to make structural changes to support collaboration. Guest Name: Elias Martinez - Texas State UniversityGuest Social:https://www.linkedin.com/in/mtzcreative/https://twitter.com/mtzcreative - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing professionals. Tune in for insights on personalizing communication, extending deadlines, and leveraging marketing techniques to navigate these unprecedented challenges.Key Takeaways:Understanding the Issue: The FAFSA redesign has caused significant delays in financial aid processing, creating widespread confusion and uncertainty for students and institutions.Education and Engagement: Institutions need to provide clear, constant communication about the situation and any deadline extensions to keep students informed.Personalized Outreach: One-on-one communication is crucial. Plain text emails from heads of admissions and direct phone calls can make a significant impact.Flexible Deadlines and Support: Schools should consider extending deadlines and offering additional resources, such as financial aid webinars and workshops, to assist students.Strategic Marketing: Boosting organic social content and leveraging paid social ads can help maintain visibility and engagement with prospective students.Collaborative Efforts: Engaging various campus stakeholders, including coaches and professors, in outreach efforts can enhance the personalization and effectiveness of communication.https://www.insidehighered.com/news/government/student-aid-policy/2024/03/04/how-ambitious-plans-new-fafsa-ended-fiascohttps://www.chronicle.com/article/stuck-in-limbo - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies to help learn this important part of the CMO role. Guest Name: Kate Ledger, ODU Global Guest Social: https://www.linkedin.com/in/kateledger/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this unique episode of the Pulse, hosts Mallory and Seth examine the pressing issues of burnout and self-care among higher education professionals. They share personal stories and insights on managing work-life integration, navigating professional pressures, and the importance of taking meaningful breaks. The conversation underscores the necessity of prioritizing wellness and self-care in the demanding world of higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this third part of our Pulse Check series on leadership in higher education, listeners will get an honest and candid understanding of something not talked about enough with future leaders – tough conversations. As someone who naturally wants to avoid conflict, Rebekah shares how she mentally prepares to have a tough conversation and how to begin these conversations with shared understanding. Finally, listeners will learn ways to continue the conversation over time to ensure that tough conversions lead to long term successful outcomes. Guest Name: Rebekah TilleyGuest Social: https://www.linkedin.com/in/rebekah-tilley/Guest Bio: Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts. Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.