Higher Ed Pulse

In this hot-take-full conversation with Rob Biebly from Huron Consulting, Zach and Rob unpack the challenges and opportunities facing strategic enrollment managers in 2022. Rob and Zach chat about:The biggest challenges facing staff retention right nowThe disillusionment of institutional leaders around enrollment growth ratesWhy leaning into differentiation is the key to increasing enrollmentHow to think differently about program offerings and value propositions How to have productive conversations with leaders on smart goal developmentAnd much more! You can connect with Rob on LinkedIn here. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea. Find yours at podcasts.enrollify.org. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every school gives away t-shirts and pens, but what would actually help you generate quality leads who are more likely to apply and enroll at your institution? Think through this with your team, see what’s feasible, and then execute! The Brewstorm is a video first podcast. Watch this episode on the Enrollify YouTube channel!This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In episode one of this special four part series on branding in higher ed, Zach and Ian Evenstar (founder and CEO of Unincorporated) unpack the importance of brand manifestos. This episode is chalked full of knowledge and advice for higher ed. Some key topics covered include… Defining brand in simple terms Exploring the core components of a brand manifesto Examining successful brands outside of and inside of higher edPresenting a framework for how folks should develop a brand manifestoBrand Camp is made streamable by Unincorporated - a higher education agency committed to building engagement, growing enrollments, and solving major challenges facing universities, schools, and academies.Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this fast-paced conversation, Ryan and Zach discuss:How to build your personal brand as a higher ed marketer on LinkedInWhy marketing attribution in 2022 is still so damn hardThe pros of taking a channel-specific approach to your marketingWhat most schools get wrong about how to reach students in 2022And lots more!Connect with Ryan on LinkedIn here.Need help with branding? Connect with Ryan and the team at 5-degrees here!If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea. Find yours at podcasts.enrollify.org. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, the guys discuss the real purpose of video, how it should be used to be most effective and efficient, and what separates a great video from another boring old trailer. With video moving from a nice-to-have to a need-to-have, this is an episode that’s definitely worth your time! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We have hot takes galore this episode!The biggest one "TikTok for higher ed is just a hype train." Can it actually be used to recruit students? What should be measured? And what does it take to actually make good TikToks on a consistent basis? Check out this episode and give us your thoughts on the world of TikTok in the higher ed space. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, technologies, and strategies to attract and retain younger millennials and Gen Z.There’s so much conversation out there right now on where marketers and admissions teams should put their budget in order to garner the attention of prospective students, the trio discusses what they think is worth paying attention to right now and what’s just noise. They also unpack the biggest mistakes they see schools make once they acquire new contacts/inquiries from social or search campaigns — and discuss what should they be doing to avoid these pitfalls. About the Series: Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education. Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admissions teams on its head. How do we make prospects feel wanted, increase school affinity, and level the playing field for all? Tune in!If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrollment marketers to create personalized experiences for the prospects that matter most.The trio walks through some examples of how schools are leveraging marketing automation in “beginner”, “intermediate”, and more “advanced” ways, and explores when schools should (and shouldn’t) be leveraging marketing automation.About The SeriesAttention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education. Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas at Little Rock. From defining the role of the marketing office in higher ed, to the impending enrollment cliff, to the future of student expectations, Zach and Carrie engage in a riveting conversation about how colleges and universities can change and shift responsibly and tactfully in order to remain competitive in the years to come.This episode is sponsored by Goodkind - an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

During this episode of The Brewstorm, Shane, Dan, and Zach discuss some key stats around chatbots and its usage and then dive into what makes an awesome higher ed chatbot. They discuss various types of chatbots, the pros and cons, and how best to utilize it one your website to generate prospective students. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably.The dynamic trio unpacks: Ideas for how to deliver a way more personalized experience with fewer resources Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report Ranking for organic attentionHow to draw a distinction chart — where are you measurably different vs marginally different What channels and tactics where underdogs should compete and the channels and tactics where underdogs might want to avoid A breakdown of spend on brand vs marketing campaigns (how to know how much effort/resources to devote to each)About the Series:Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education. Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify.If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amrit Ahluwalia is a prolific content producer and the Editor In Chief at The EvoLLLution a publication of Modern Campus.In this episode of The Enrollify Podcast, Amrit and Zach chat all about micro-credential programs. The two have an engaging conversation about what micro-credentials are, the sustainability of these programs as new forms of revenue for schools, and how to effectively market micro-credentials to an array of student personas. You can connect with Amrit on LinkedIn here.Helpful links:https://moderncampus.com/microcredentialhttps://evoLLLution.comThis episode is sponsored by Goodkind - an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

During this episode of The Brewstorm, Shane, Dan, and Zach discuss what makes someone want to give away their contact information.From the offer, to the landing page, to the form, why would someone give you their name and email – and maybe even phone number!?If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Dr. Dustin York (an Associate Professor whose specialties include digital transformation, branding, and the future of higher education) and Pamela Bryan Williams (a Chief Strategist for Learning Design and Development) from Maryville University for an invigorating conversation around how higher education can reimagine its core products, experience, and marketing for the lifelong learner.The duo sits down with Zach to discuss the future of learning design and development and how the Maryville team is thinking about, wrestling with, and overcoming the threats and challenges present in higher education today. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences.The dynamic trio discusses: How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups)What kind of messaging (ad copy, email tone and style, etc.) works with each persona?Whether or not traditional recruitment events work for this audience?What comms does each persona need? Do they differ between groups?What works and what doesn’t when it comes to retaining adult learnersWhat kind of programming must schools offer to effectively empower adult learnersAnd loads more!About the Series:Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education. Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify.If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click. What ads drove you to click/purchase? Any common themes? Let us know! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Todd Sanders, Creative Director at the University of Florida, sits down with Zach to discuss the future of social media marketing and management in higher education. Get Todd’s hot takes on influencers, how to tell stories on social, and how to discern the channels and tactics that are right for your institution both today and tomorrow. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing. The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay with potentially isolating some audiences in order to offer a clearer, more compelling vision for success to others A look at successful, niche marketing campaign from Archer clients Ideas for niche marketing and student recruitment campaigns How niche recruitment will enable an increase in quality attention and engagement About the Series:Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education. Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify.If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on attendees. Spoiler alert, a standard intro speaker and some small breakouts aren’t enough! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.In this episode, Clayton, Angie and Zach unpack the challenges with major and program relevance in higher ed and discuss ideas for how to design, develop and promote majors and programs that meet market needs and consumer demands. They discuss:Higher ed’s current brand problem in the broader marketplace (fewer students going to college, pop culture challenging the relevance of college, etc.)The rising popularity of alternative education pathways (Lambda School, General Assembly, other bootcamps) Why higher ed must match what the job market is demanding — and the job marketing is changing at an unprecedented place Ideas for how to partner with leaders in the workforce Whether or not we’ll see the emergence of “Chief Product Officer” at schoolsHow product as a differentiator can attract and retain attention of adult students About the Series:Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education. Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify.If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell, founder of Education Marketer, about why higher ed has been so slow to adopt TikTok and how higher ed should be thinking about TikTok.Zach and Kyle riff on the opportunity that exists for higher ed marketers to grow their personal brands on platforms like Twitter and LinkedIn and how the growth of one’s personal brand directly impacts the growth of the institution. This week’s episode is brought to you by - Unibuddy - the leader in peer-to-peer marketing from student recruitment — has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey.If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students. What we're after is TRANSPARENCY! But how do you achieve that while also letting your students run the show? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.”Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” None of RIT’s New Economy Majors were actually new majors. Kin dives deep into the importance of packaging in higher education marketing — the “5th P” in the marketing mix — and unpacks the process her team walked through to bring this initiative to life.You can follow Kin on Twitter or send her an email at [email protected] week’s episode is brought to you by - UnibuddyEach week, The Enrollify Podcast brings you ideas for how to optimize the resources you do have to generate the results that you need. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every enrollment manager knows how important authentic student stories are to the student recruitment process. Prospective students want to know what current students think of your institution — full stop. But sourcing great student stories can be challenging. On this week’s episode of Fanatical Fridays, Mickey and Zach brainstorm simple, creative, and effective strategies for finding the best student stories and facilitating interviews that enable these stories to be captured and leveraged. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn.This week’s episode is brought to you by Goodkind - an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education — a tech-enabled marketing, enrollment, and retention services for higher ed company. Ray offers listeners a crash course on what SEO is, why it matters for higher ed marketing and student recruitment, and how schools — regardless of budget — can begin to rethink their content strategies to focus on building sustainable, earned acquisition channels and become less reliant on paid channels. Zach and Ray walk through three scenarios and offer their thoughts on how to effectively build and execute an appropriate strategy.Scenario 1: An online business program that has $250,000 to spend on increasing their visibility and rank around program specific keywords to increase quality lead gen in 12 months. How do you advise them to build their SEO program?Scenario 2: A small liberal arts college that has $50,000 to spend on increasing their visibility and rank around program specific keywords to increase quality lead gen in 12 months.Scenario 3: A large public school with a budget of $150,000 that wants to increase the visibility and rank of their 100 grad programs to increase quality lead gen in 12 months.The Enrollify Podcast is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. This week’s episode is sponsored by: Squiz - a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education. Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generations of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.You can access additional higher ed marketing podcasts, eCourses, videos and more at Enrollify.org. You can connect with Ray on Twitter, LinkedIn, or via Archer Education’s website. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, there is much opportunity for innovation and reimagination. Discover how Terry thinks technology will continue to affect marketing, recruitment, and advancement, what additional revenue streams we might see schools adopt in both the short term and the long term, and what she would do if she were a college or university in 2022.Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes. More About the Series:The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This past fall, the Enrollify team conducted a secret shopper experiment to better understand how graduate schools communicate with prospective students after submitting an inquiry form. At NAGAP’s GEM Summit in Chicago last week, Zach presented these findings. On this week’s episode of Fanatical Fridays, Zach and Mickey recap these findings and offer dynamic, insightful, and thought-provoking discussion on what’s working and what’s wrong with how GEM professionals attract, engage, and delight prospective students. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

NAGAP 2022 was hosted in Chicago in mid-April. While attending, first time NAGAPer Jamie Gleason, Vice President of Enrollment Strategy at DD Agency, and veteran GEM pro Jack Klett, Manager of Academic Partnerships at ETS, sat down, with microphones in hand, to talk about what’s big in the GEM world as evidenced through the conference. From in-person community to enrollment/marketing technology [and even a little Tom Brady], Jack and Jamie discuss key takeaways from the 2022 GEM summit! There’s something for every enrollment professional in this 30 minute episode.The Enrollify Podcast is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. Join our community of 4,000+ higher ed marketers and admissions professionals at www.enrollify.org. Learn more about this episode in our show notes. . - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How should colleges and universities measure the impact of branding and marketing? In Episode 7 of How to Market a University, Terry Flannery answers this question by introducing listeners to short-term, medium-term, and long-term measures of results, progress, and ROI.Furthermore, Terry unpacks the KPIs that Higher Ed CMOs should be held accountable to, she discusses who from leadership should be involved in marketing goal setting, and she offers a couple of unique frameworks for how to think about funding the marketing function at an institution effectively. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes.More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions:What’s one thing you learned about yourself, your team, and marketing strategy in general in Q1 that you plan to replicate in Q2?What’s a bad behavior you fell into in Q1 that you want to break in Q2?What is something you changed your mind about in Q1?What are you most excited about in Q2? Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how should schools think about whether or not to outsource their digital marketing campaign strategy and execution? In Episode 6 of How to Market a University, Terry Flannery answers these questions and oodles more! Learn what schools Terry believes are on the cutting edge of digital marketing, discover the changes in consumer preferences that she believes will most impact higher education, and understand how to think through what digital marketing should be kept in-house and what should be outsourced. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes.More About the Series:The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education. As such, brand integration across the enterprise is, in fact, challenging. In Episode 5 of the How to Market a University podcast series, Terry outlines how leaders should go about communicating the changes born from the brand strategy and offers suggestions for how to inspire buy-in from various constituencies.Terry also points to specific examples of schools slaying the branding integration game and offers her notes on how these schools have been able to get everyone from the president, to prospective students, to alumni and to local business leaders to jump onboard. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery. More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism…it is constantly either growing or shrinking in value, in recognition, in purpose.In Episode 4 of the How to Market a University Podcast series, Terry advises what an institution should do once it has completed the market research and it knows who it is, understands what its unique value offer is, and understands who its unique value offer is for. She unpacks who should be included in the development of the brand strategy and offers specific ideas for how to build a successful rubric for an institution’s brand platform. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery. More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had worked as a financial advisor for Morgan Stanley. After 2008, Adam decided it was time to do something different - turns out he just wasn't all that passionate about advising folks on how to increase the performance of their portfolios. So, Adam went and got a master's degree in education and became a teacher.And it was during this chapter of his life where the idea, which would eventually become ZeeMee, was born. Tune in to hear the remarkable story of how a company that almost lost it all, but pivoted to become the No. 1 college search app and one of the most popular social network apps on the app store. You can connect with Adam on LinkedIn or Twitter via the links in the show notes below.About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school. To learn more about ZeeMee head on over to Colleges.ZeeMee.com — and be sure to tell them that your friends at Enrollify sent you their way!Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series, Terry unpacks how to conduct effective market research for an institutional rebrand or brand shift. Terry walks listeners through an experiment that she has run many times to help remind institution leaders of the importance of market research as a starting point for higher ed branding and marketing, and shares a list of do’s and don’ts in order to ensure a successful process. Terry concludes by sharing a couple of specific examples of schools who designed, structured, and executed a market research project especially well, and explains what it was about these projects that yielded success. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery.More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Welcome to Episode 3 Collective Enrollment — a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify. In episode three of Collective Enrollment, you’ll meet Kevin Huang and Maggie Jordan. Kevin and Maggie are recent high school grads who have graciously accepted the invitation to chat about their college search experience. In this episode you’ll hear what marketing strategies schools should and shouldn’t be using to attract and engage Gen Z and dive deep into the role community and relationships played in their decisions on where to go to college. You’ll also discover how and why ZeeMee was so influential in their decision on where to go to college. You can connect with Kevin on LinkedIn here and Maggie on LinkedIn here. About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school. To learn more about ZeeMee head on over to https://colleges.zeemee.com/ — and be sure to tell them that your friends at Enrollify sent you their way. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school. To learn more about ZeeMee head on over to colleges.zeemee.com — and be sure to tell them that your friends at Enrollify sent you their way. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings. Mickey pulls a couple of frameworks he uses from Patrick Lencioni’s book, Death by Meeting, and Zach shares a few lessons he’s learned about the best (and worst) ways to facilitate group brainstorms. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn.You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Chat’s What She Said, Nicole and Zach unpack how best to build a chatbot for higher ed. The duo shares stories about the best and worst experiences they’ve had with chatbots, frameworks for how to think through whether or not you need a chatbot, and ideas for how to build a memorable brand around your chatbot.Chat’s What She Said is a special podcast series and collaboration between Enrollify and Mongoose. Each month, tune in for fresh ideas for communication strategies and tactics that attract, engage, and delight Gen Z. You can subscribe to this series and access other podcasts, ecourses, videos and more at Enrollify.org. And if you want to learn more about Mongoose, head on over to mongooseresearch.com/enrollify and start a chat with their chatbot Otto about their texting and conversational software services...it’s a truly meta experience.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.About the Series: In this special 4-part series you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school. To learn more about ZeeMee head on over to ZeeMee.com — and be sure to tell them that your friends at Enrollify sent you their way. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines. Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C’s of Copywriting” that he uses to increase opens, clicks, and conversions. The duo concludes with a list of words that you should (almost) NEVER include in your subject lines to avoid being kicked into the hell that is “junk mail” or “spam”. Get excited for a jam-packed, entertaining, and highly tactical episode of your favorite Friday podcast! Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. This week’s episode is sponsored by: Unibuddy - the leader in peer-to-peer marketing from student recruitment. Unibuddy has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey. Learn more about Unibuddy here. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana’s CMO, Jenny Petty. The two discuss Jenny's vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences.You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022. Mickey shares ideas for how enrollment marketing leaders can get better at incorporating video into their communication strategies and how to better leverage marketing attribution data to further personalize the enrollment journey. Zach discusses the changes in user behavior on social media, explains how platforms are evolving algorithmically, and offers suggestions for how higher ed can up their social savviness and relevance in 2022 and beyond.This week’s episode of Fanatical Fridays is brought to you by Unibuddy, a student engagement platform that helps higher education recruitment, marketing, and admissions professionals attract, engage and convert prospective students.Unibuddy helps students make one of the most important purchasing decisions of their life — where to go to college. One of the ways they do this is by giving prospects real-time access to real people at your university. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around the do’s and don’ts of branding, storytelling, and communicating with today’s youth. Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising. Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content. Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. Zach asks Ian questions like:Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed marketing? Were there any specific experiments or A/B tests you ran that stand out in your mind as “noteworthy”? When it comes to video advertising, specifically launching on YouTube, do you have a favorite framework that you use during the strategy and execution of the campaign? When you think about colleges and universities that kick butt when it comes to creative advertising, messaging and position, which schools come to mind? Bonus points if they’re not a Top 20 school… What’s one or two pieces of advice that you’d give industry leaders about how to think about building marketing teams over the next 3-5 years? What roles/functions should in-house marketing teams at colleges and universities play in the coming years? You can connect with Ian on LinkedIn or learn more about ReRoute and its offerings on their website. Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising. Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters.Before joining Morning Brew, Karen worked as a talent management executive, chief learning officer, chief content officer, executive coach, management consultant, and most recently a business school professor and dean at Babson College.So it’s safe to say she knows a thing or ten about content, education, and business.Zach and Karen chat about her career in higher education and what she’s learned about what students want from colleges and universities, the products that Morning Brew is building in the education space under their “learning brew” umbrella, and finally, Karen’s thoughts on the future of higher education and what presidents, CMOs, and VP’s of Enrollment Management can learn about how to reimagine higher ed’s product offerings from Morning Brew.You can follow Karen on Twitter at @eduversequeen.Looking for more great higher ed marketing content? Head on over to Enrollify.org to access additional higher ed marketing podcasts, ecourses, videos and more. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing the tide by creating a more collaborative environment in which these teams work together to achieve the common goal of increasing enrollment. In this episode, you will hear Katie and Allison answer questions like:What ideas do you have for how marketing and admissions should function as more collaborative units within a college or university over the next several years?Should higher ed communications function independently and handle all PR and internal communication responsibilities so marketing and admissions teams can evolve to work together as a singular unit?How responsible should marketing teams be for enrollment?Tune in as Zach, Katie and Allison explore how the relationship between marketing and admissions at Siena College has evolved over the last twenty years, and the future of this collaboration across higher ed in years to come. You can connect with Katie on LinkedIn here, and connect with Allision on LinkedIn or follow her on Twitter here. The Enrollify Podcast is brought to you by Enrollify — the one-stop-shop for higher ed marketers looking to grow. Explore our entire network of podcasts or enroll yourself in a free eCourse at Enrollify.org. Thinking it might be time for a new job? Start your search on Enrollify Jobs — a jobs board exclusively featuring admissions and marketing jobs in higher ed that have a posted salary or salary range. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.