Higher Ed Pulse

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education — a tech-enabled marketing, enrollment, and retention services for higher ed company. Ray offers listeners a crash course on what SEO is, why it matters for higher ed marketing and student recruitment, and how schools — regardless of budget — can begin to rethink their content strategies to focus on building sustainable, earned acquisition channels and become less reliant on paid channels. Zach and Ray walk through three scenarios and offer their thoughts on how to effectively build and execute an appropriate strategy.Scenario 1: An online business program that has $250,000 to spend on increasing their visibility and rank around program specific keywords to increase quality lead gen in 12 months. How do you advise them to build their SEO program?Scenario 2: A small liberal arts college that has $50,000 to spend on increasing their visibility and rank around program specific keywords to increase quality lead gen in 12 months.Scenario 3: A large public school with a budget of $150,000 that wants to increase the visibility and rank of their 100 grad programs to increase quality lead gen in 12 months.The Enrollify Podcast is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. This week’s episode is sponsored by: Squiz - a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education. Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generations of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.You can access additional higher ed marketing podcasts, eCourses, videos and more at Enrollify.org. You can connect with Ray on Twitter, LinkedIn, or via Archer Education’s website. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, there is much opportunity for innovation and reimagination. Discover how Terry thinks technology will continue to affect marketing, recruitment, and advancement, what additional revenue streams we might see schools adopt in both the short term and the long term, and what she would do if she were a college or university in 2022.Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes. More About the Series:The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This past fall, the Enrollify team conducted a secret shopper experiment to better understand how graduate schools communicate with prospective students after submitting an inquiry form. At NAGAP’s GEM Summit in Chicago last week, Zach presented these findings. On this week’s episode of Fanatical Fridays, Zach and Mickey recap these findings and offer dynamic, insightful, and thought-provoking discussion on what’s working and what’s wrong with how GEM professionals attract, engage, and delight prospective students. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

NAGAP 2022 was hosted in Chicago in mid-April. While attending, first time NAGAPer Jamie Gleason, Vice President of Enrollment Strategy at DD Agency, and veteran GEM pro Jack Klett, Manager of Academic Partnerships at ETS, sat down, with microphones in hand, to talk about what’s big in the GEM world as evidenced through the conference. From in-person community to enrollment/marketing technology [and even a little Tom Brady], Jack and Jamie discuss key takeaways from the 2022 GEM summit! There’s something for every enrollment professional in this 30 minute episode.The Enrollify Podcast is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. Join our community of 4,000+ higher ed marketers and admissions professionals at www.enrollify.org. Learn more about this episode in our show notes. . - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How should colleges and universities measure the impact of branding and marketing? In Episode 7 of How to Market a University, Terry Flannery answers this question by introducing listeners to short-term, medium-term, and long-term measures of results, progress, and ROI.Furthermore, Terry unpacks the KPIs that Higher Ed CMOs should be held accountable to, she discusses who from leadership should be involved in marketing goal setting, and she offers a couple of unique frameworks for how to think about funding the marketing function at an institution effectively. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes.More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions:What’s one thing you learned about yourself, your team, and marketing strategy in general in Q1 that you plan to replicate in Q2?What’s a bad behavior you fell into in Q1 that you want to break in Q2?What is something you changed your mind about in Q1?What are you most excited about in Q2? Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how should schools think about whether or not to outsource their digital marketing campaign strategy and execution? In Episode 6 of How to Market a University, Terry Flannery answers these questions and oodles more! Learn what schools Terry believes are on the cutting edge of digital marketing, discover the changes in consumer preferences that she believes will most impact higher education, and understand how to think through what digital marketing should be kept in-house and what should be outsourced. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes.More About the Series:The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education. As such, brand integration across the enterprise is, in fact, challenging. In Episode 5 of the How to Market a University podcast series, Terry outlines how leaders should go about communicating the changes born from the brand strategy and offers suggestions for how to inspire buy-in from various constituencies.Terry also points to specific examples of schools slaying the branding integration game and offers her notes on how these schools have been able to get everyone from the president, to prospective students, to alumni and to local business leaders to jump onboard. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery. More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism…it is constantly either growing or shrinking in value, in recognition, in purpose.In Episode 4 of the How to Market a University Podcast series, Terry advises what an institution should do once it has completed the market research and it knows who it is, understands what its unique value offer is, and understands who its unique value offer is for. She unpacks who should be included in the development of the brand strategy and offers specific ideas for how to build a successful rubric for an institution’s brand platform. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery. More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had worked as a financial advisor for Morgan Stanley. After 2008, Adam decided it was time to do something different - turns out he just wasn't all that passionate about advising folks on how to increase the performance of their portfolios. So, Adam went and got a master's degree in education and became a teacher.And it was during this chapter of his life where the idea, which would eventually become ZeeMee, was born. Tune in to hear the remarkable story of how a company that almost lost it all, but pivoted to become the No. 1 college search app and one of the most popular social network apps on the app store. You can connect with Adam on LinkedIn or Twitter via the links in the show notes below.About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school. To learn more about ZeeMee head on over to Colleges.ZeeMee.com — and be sure to tell them that your friends at Enrollify sent you their way!Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series, Terry unpacks how to conduct effective market research for an institutional rebrand or brand shift. Terry walks listeners through an experiment that she has run many times to help remind institution leaders of the importance of market research as a starting point for higher ed branding and marketing, and shares a list of do’s and don’ts in order to ensure a successful process. Terry concludes by sharing a couple of specific examples of schools who designed, structured, and executed a market research project especially well, and explains what it was about these projects that yielded success. Register for Enrollify’s Mastercourse on How to Market a University with Terry Flannery.More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Welcome to Episode 3 Collective Enrollment — a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify. In episode three of Collective Enrollment, you’ll meet Kevin Huang and Maggie Jordan. Kevin and Maggie are recent high school grads who have graciously accepted the invitation to chat about their college search experience. In this episode you’ll hear what marketing strategies schools should and shouldn’t be using to attract and engage Gen Z and dive deep into the role community and relationships played in their decisions on where to go to college. You’ll also discover how and why ZeeMee was so influential in their decision on where to go to college. You can connect with Kevin on LinkedIn here and Maggie on LinkedIn here. About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school. To learn more about ZeeMee head on over to https://colleges.zeemee.com/ — and be sure to tell them that your friends at Enrollify sent you their way. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school. To learn more about ZeeMee head on over to colleges.zeemee.com — and be sure to tell them that your friends at Enrollify sent you their way. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings. Mickey pulls a couple of frameworks he uses from Patrick Lencioni’s book, Death by Meeting, and Zach shares a few lessons he’s learned about the best (and worst) ways to facilitate group brainstorms. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn.You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Chat’s What She Said, Nicole and Zach unpack how best to build a chatbot for higher ed. The duo shares stories about the best and worst experiences they’ve had with chatbots, frameworks for how to think through whether or not you need a chatbot, and ideas for how to build a memorable brand around your chatbot.Chat’s What She Said is a special podcast series and collaboration between Enrollify and Mongoose. Each month, tune in for fresh ideas for communication strategies and tactics that attract, engage, and delight Gen Z. You can subscribe to this series and access other podcasts, ecourses, videos and more at Enrollify.org. And if you want to learn more about Mongoose, head on over to mongooseresearch.com/enrollify and start a chat with their chatbot Otto about their texting and conversational software services...it’s a truly meta experience.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort. We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.About the Series: In this special 4-part series you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school. To learn more about ZeeMee head on over to ZeeMee.com — and be sure to tell them that your friends at Enrollify sent you their way. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines. Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C’s of Copywriting” that he uses to increase opens, clicks, and conversions. The duo concludes with a list of words that you should (almost) NEVER include in your subject lines to avoid being kicked into the hell that is “junk mail” or “spam”. Get excited for a jam-packed, entertaining, and highly tactical episode of your favorite Friday podcast! Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. This week’s episode is sponsored by: Unibuddy - the leader in peer-to-peer marketing from student recruitment. Unibuddy has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey. Learn more about Unibuddy here. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana’s CMO, Jenny Petty. The two discuss Jenny's vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences.You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022. Mickey shares ideas for how enrollment marketing leaders can get better at incorporating video into their communication strategies and how to better leverage marketing attribution data to further personalize the enrollment journey. Zach discusses the changes in user behavior on social media, explains how platforms are evolving algorithmically, and offers suggestions for how higher ed can up their social savviness and relevance in 2022 and beyond.This week’s episode of Fanatical Fridays is brought to you by Unibuddy, a student engagement platform that helps higher education recruitment, marketing, and admissions professionals attract, engage and convert prospective students.Unibuddy helps students make one of the most important purchasing decisions of their life — where to go to college. One of the ways they do this is by giving prospects real-time access to real people at your university. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around the do’s and don’ts of branding, storytelling, and communicating with today’s youth. Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising. Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content. Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. Zach asks Ian questions like:Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed marketing? Were there any specific experiments or A/B tests you ran that stand out in your mind as “noteworthy”? When it comes to video advertising, specifically launching on YouTube, do you have a favorite framework that you use during the strategy and execution of the campaign? When you think about colleges and universities that kick butt when it comes to creative advertising, messaging and position, which schools come to mind? Bonus points if they’re not a Top 20 school… What’s one or two pieces of advice that you’d give industry leaders about how to think about building marketing teams over the next 3-5 years? What roles/functions should in-house marketing teams at colleges and universities play in the coming years? You can connect with Ian on LinkedIn or learn more about ReRoute and its offerings on their website. Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising. Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education. Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters.Before joining Morning Brew, Karen worked as a talent management executive, chief learning officer, chief content officer, executive coach, management consultant, and most recently a business school professor and dean at Babson College.So it’s safe to say she knows a thing or ten about content, education, and business.Zach and Karen chat about her career in higher education and what she’s learned about what students want from colleges and universities, the products that Morning Brew is building in the education space under their “learning brew” umbrella, and finally, Karen’s thoughts on the future of higher education and what presidents, CMOs, and VP’s of Enrollment Management can learn about how to reimagine higher ed’s product offerings from Morning Brew.You can follow Karen on Twitter at @eduversequeen.Looking for more great higher ed marketing content? Head on over to Enrollify.org to access additional higher ed marketing podcasts, ecourses, videos and more. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing the tide by creating a more collaborative environment in which these teams work together to achieve the common goal of increasing enrollment. In this episode, you will hear Katie and Allison answer questions like:What ideas do you have for how marketing and admissions should function as more collaborative units within a college or university over the next several years?Should higher ed communications function independently and handle all PR and internal communication responsibilities so marketing and admissions teams can evolve to work together as a singular unit?How responsible should marketing teams be for enrollment?Tune in as Zach, Katie and Allison explore how the relationship between marketing and admissions at Siena College has evolved over the last twenty years, and the future of this collaboration across higher ed in years to come. You can connect with Katie on LinkedIn here, and connect with Allision on LinkedIn or follow her on Twitter here. The Enrollify Podcast is brought to you by Enrollify — the one-stop-shop for higher ed marketers looking to grow. Explore our entire network of podcasts or enroll yourself in a free eCourse at Enrollify.org. Thinking it might be time for a new job? Start your search on Enrollify Jobs — a jobs board exclusively featuring admissions and marketing jobs in higher ed that have a posted salary or salary range. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.In just a moment, you’ll meet Kavitta Ghai Co-Founder of Nectir, an edtech startup that brings Slack-like workspaces into every college and university classroom.Kavitta was pretty much born an entrepreneur…her very first hustle was in elementary school when she started selling stationery. She’d collect letterhead and envelopes from her father’s office and then sort into near bundles which she’d sell to her classmates.In her freshman year at UC Santa Barbara, she was introduced to Slack by one of her professors who decided to use it as a way for the class to ask questions and share ideas. Kavitta was amazed at how superior her learning experience was in that class compared to her other classes…Slack transformed that 200 person lecture into a dynamic learning community.And that’s when she started thinking…why wasn’t there a tool like Slack for every college class? What if every student at a university could join a channel for each course they enrolled in every semester? Could this better the learning experience for students? And perhaps even cut down on the time faculty and TAs spend answering questions about the course material?And it was these questions and others like them that ultimately led Kavitta and her Co-Founder Jordan Long to build Nectir. Alright, get ready to meet Kavitta Ghai. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On this week's episode of The Enrollify Podcast, we feature a special episode from our sister pod, CRMprov. CRMprov is a biweekly show that reveals how institutions can experience growth through technology. Tune in as higher ed enthusiasts Mickey Baines and Jamie Gleason partake in free-range dialogue around changes in edtech (including CRMs), vendor tutorials, insights on outcomes, industry adoption, and more!On this episode, Jamie and Mickey chat with Shannon Zattola, VP of Enrollment Management and Marketing at Ursinus College, says this in our interview: “If you’re not changing, you’re dead in the water.” In fact, the past 24 months have been a test kitchen for higher ed trying, testing, changing, and responding.During this week’s show, we discuss how the historic roles within the admissions and marketing offices are changing. Some of the recent transitions have been temporary and related to COVID-19. But others have come about because of changes in the ways our customers are consuming content and the availability of resources for today’s prospects and influencers. Your CRM should play a key role in determining if your institution is successful in making necessary transitions. There’s never a dull moment in this episode, or any episode of CRMprov — subscribe to be notified when new episodes drop. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Zach (@zboozee) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation. Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy" with student focus groups, and why schools must FULLY own their culture within the context of their messaging. Enrollify is higher ed's one-stop-shop for admissions and marketing educational resources. It's where higher ed marketers come to learn new marketing skills, discover new software and services, and find their next job. Come and see what you've been missing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized and worked through hundreds of marketing and recruitment campaigns and sheds some light on new and old tactics shaping the higher ed space.Tune in to hear more about the unique tactics some schools are implementing and how their strategic decisions benefitted the longevity of their programs through:1. SEO intentionality and building a content foundation2. Treating marketing and admissions a bit more like a marketing and sales team3. Innovative ways to reduce friction with prospects without sacrificing data and insightsYou can get in on the ground floor as Shane reignites his social game by following him on LinkedIn and Twitter. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions:What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop? What’s an underrated higher ed marketing trend that you think more people should be focused on? What marketing channel will rise the most in importance for higher ed marketers? What marketing channel will wane most in importance for higher ed marketers? What marketing strategy or tactic will rise the most in importance for higher ed marketers? What marketing strategy or tactic will wane most in importance for higher ed marketers? What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022? What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022? What company or agency that supports higher ed do you think will have a breakout year in 2022? What higher ed event are you most excited about attending in 2022? Let’s talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021? How is PlatformQ planning on spending your marketing budget in 2022 (I can then share what Enrollify’s strategy will look like)? What are your parting words of wisdom for higher ed marketers in 2022?Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Chat’s What (S)he Said, join Zach and Nicole for an epic ideastorm on how to level up your website game to optimize the user experience. From quick hacks like A/B testing top ranking blog posts, to more labor-intensive solutions like creating a majors and minors recommendation engine based on known data of your visitors, there’s something for everyone in this high-energy, fast-paced episode.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg. After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation, Kathleen decided to try something new — and that something new was stepping into her first higher ed marketing role at the University of Lynchburg just about a year ago. Tune in to hear the story behind how Kathleen decided to make this career pivot and hear her answers to questions like:Walk us through the decision to shift into higher ed...especially during such a tumultuous season for the industry. What attracted you to higher education and what have you loved most about working in higher ed marketing thus far?I’d be curious to know what words of encouragement you have for the industry...especially for veterans who’ve been working in higher ed for years and might be tempted to fall into “the grass is greener” elsewhere thinking...as someone who has worked in a number of contexts, what pieces of advice do you have for folks who might be considering a career pivot?What’s some of the best and worst pieces of career advice you have ever received?You can learn more about Kathleen by connecting with her on LinkedIn here.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Signals, Zach sits down with Hannah Donahue and Kemal Warouw, who are senior marketing students at the University of New Hampshire that have both secured jobs at HubSpot after graduation.Zach has interviewed more than a hundred marketers and admissions professionals over the last year about how to attract Gen Z, but this is the first podcast where he interviews not one, but TWO real-life Gen-Zers.In addition to their studies, Hannah and Kemal lead Voice Z Digital, which is a student-led and student-run digital marketing agency that is a part of the Business in Practice program within the Paul College of Business and Economics at UNH. Hannah and Kemal talk about their own journeys to college and how they interacted with university brands throughout their high school careers. The dynamic duo get specific about the kind of ads that do and don’t compel them, what they expect from brands on social media, and the advice they’d give to higher ed marketers and admissions professionals who are trying to attract, engage, and enroll new students. Tune in to hear Hannah and Kemal answer questions like:Talk to me about your college search process...how do you remember schools marketing to you? Do you remember which ones, if any, stood out to you?How did you interact with colleges that you were considering attending online (if at all)? Did you spend much time checking out their social media profiles? Did you spend much time on their websites? Do you remember any particular Google searches you conducted during the process?What advice would you give to older millennials, Gen Xers, and Baby Boomers who, in many cases, hold the purse strings to marketing and student recruitment budgets about how to reach your generation?Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a TikTok account in higher ed. Joe discusses how he convinced his senior leaders that TikTok was worth investing in and shares several stories detailing the lessons he learned when first launching the account on what to do and what not to do when creating original content. Furthermore, Joe outlines the creative framework he uses to brainstorm and create new TikToks and shares thoughts on the balance between staying true to your institution’s brand while also respecting the culture of the platform. Tune in to hear Joe answer questions like:If you could build the best higher ed TikTok team from soup to nuts, how would you do so? What skillsets/budget do you think you need to make this happen?Talk to us about how you all approach your content strategy...who creates content, what’s the editorial review process like, and how closely are you watching trends?Walk us through how the conversation went when you, or one of your colleagues, first decided to pitch the idea of “starting a TikTok” to leadership...how did you know it was time to do so?You can connect with Joe on LinkedIn here and follow Colorado School of Mines on TikTok here.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing. This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.In the second part of the show, Zach interviews Callie Goodwin from Columbia International University. Callie is a higher ed social media strategist who currently serves as the Digital Marketing Manager at Columbia International University, where we chat about how to create great, compelling, and original content on Snapchat. Follow Callie on TwitterFollow Callie on InstagramConnect with Callie on LinkedInLearn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of The Enrollify Podcast, Zach sits down with Erin Stine, an Account Executive at CampusESP, an edtech company that focuses on parent and family communication and engagement to help universities impact enrollment, student success, retention, and annual giving. In March of 2009, Erin became an admissions counselor at The Parson’s School of Design, which is a part of The New School in New York City. Over the course of a decade, Erin worked her way up to the role of Associate Vice President of Enrollment — just a step away from a VP. But this past July, she left higher education and started working in sales at CampusESP — a shift that, at first glance, seemed a bit strange. Tune in to hear the story behind how Erin came to terms with the fact that as prestigious as the VP title was, she ultimately didn’t want the post. To learn more about Erin's story and the current work she does at CampusESP, you can connect with her on LinkedIn here.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of The Enrollify Podcast, Zach sits down with Gerald Stanley, CEO of Inroads Analytics to discuss how predictive analytics helps higher ed marketers and admissions professionals make smarter decisions on how to spend their time, energy, and money. Most enrollment marketers are at least somewhat familiar with predictive analytics as it relates to deciding which names to buy for a student search campaign, but there is so much more to predictive. Discover how schools are using predictive analytics through the academic year to empower their marketing and admissions teams with the daily insight they need to increase quality inquiries, applications, and enrolled students. To learn more about the work Gerald and his team are doing at Inroads, you can visit their website here or connect with Gerald on LinkedIn.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the biggest challenges for higher ed marketers is to personalize their communications at scale. No, not just use or personalization tokens, but actually communicate to prospects where, when, and how they wish to be engaged. On this episode of Chat’s What (S)he Said, Zach and Nicole break down several frameworks for communications segmentation and discuss when and where to use email, texting, chatbots, and video SMS within your overarching comm flow. As always, you can expect decent storytelling, good insight, great ideas, and a heck of a lot of fun from this conversation between two of your favorite enrollment marketing nerds.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of The Enrollify Podcast, we feature the first episode in Enrollify’s mini series on “My Career in Higher Education.” Janice Cheng-McConnell is the Assistant Director of Graduate Enrollment Communications at Syracuse University. Janice started working in higher ed as a fry cook in the dining hall of her alma mater, Binghamton University. Since then, she has worked at state schools, community colleges, and larger private schools, and as such, has a diverse perspective on how different admissions and marketing teams function. In this conversation, Janice reflects on the most important advice she received from mentors along her professional journey, what makes a great leader, and what higher ed needs to “figure out” if it wants to reduce employee turnover.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Signals, Zach and Matt are joined by TikTok influencer, Paige Pinder, to discuss how to build, manage, and grow your school’s TikTok account. Paige shares detailed insight into what does and doesn’t work on the platform, who should be (and shouldn’t be) creating content on your TikTok account, and how to increase your chances of going viral. Stream a fun dialogue filled with campaign ideas, expert tips and tricks, and examples of the colleges and universities that are early adopters of the platform and currently slaying the game!Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It can be difficult to measure the value of advertising — especially when it comes to brand awareness building campaigns. Gen Z has a 30-40% higher ad recall than millennials, but are also quicker to recognize and skip ads than older generations. On this episode of Signals, Zach and Matt break down helpful frameworks for how to create digital ads that capture and keep the attention of high school students. Join the duo for a walkthrough and creative riff on what does and doesn’t work on Instagram, TikTok, Snapchat, and YouTube when trying to reach Gen Z.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Higher ed marketers, like all marketers, are in the market for attention. And yet interestingly enough, there is often a huge chasm between where schools spend their media budgets and where current high school students spend their time. On the pilot episode of Signals, Matt Diteljan, Co-Founder and CEO of Glacier, and our own Zach Busekrus from Enrollify, sit down for an educational conversation about where high school students actually spend their time online.The duo offer creative ideas for how to build content programs and advertising strategies that resonate with next generations of students. Stream the episode for thoughtful commentary on how to adapt and improve your school’s student recruitment strategies to compel Gen Z to enroll at your college or university.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of The Enrollify Podcast, we feature a recent conversation between Eric Stoller and Cliff Holekamp that was originally published on the In Your Element podcast — a sister show to The Enrollify Podcast. This fast-paced dialogue drops listeners into a compelling conversation about higher education. In Your Element asks innovative leaders about the challenges, wins, and future of everything from meeting enrollment numbers to equity in education.Cliff Holekamp is the Cofounder & Managing Director of Cultivation Capital. On this episode, Eric and Cliff discuss:The ethical and financial ramifications of a needs-blind admissions modelWhy university programs like entrepreneurship are becoming more and more popularHow recruiting and retention go hand in handThe rise of technological innovation across universities and why colleges are really tech companiesIf you are not already subscribed to In Your Element, you can do so here.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Historically, colleges and universities across the country have thought about graduate student recruitment as second in importance to the traditional undergraduate student population. As such, graduate enrollment management teams tend to be under-resourced when it comes to time, money, and talent. But tides could be shifting as fewer students are going to college and as schools across the country are still recovering from losing significant revenue due to the pandemic. In this episode of The Enrollify Podcast, Zach sits down with Adam Poluzzi, the Assistant Vice Provost of Graduate Enrollment Management and Brett DiMarzo, the Director of Graduate Enrollment Management Strategy, at Boston College. The three discuss a new division Boston College has launched as a part of the Graduate Enrollment Management team to help support graduate admissions professionals with the tools, insights, and resources they need to design and implement digital student recruitment strategies. This model, perhaps the first of its kind, could be adopted by large and small schools and programs alike looking for practical and specific ways to attract, engage, enroll, and retain future graduate students.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stream a dynamic conversation between Mickey and Zach on how enrollment managers can rethink their approach to virtual student recruitment in tandem with a more traditional approach. The duo unpacks how to create content that builds trust throughout a student’s journey from prospect to deposit and how to optimize communications that align with how students find, navigate, and digest information. Also — walk away with tips and tricks for how to make your school’s Error 404 page more dynamic! Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On the pilot episode of Chat’s What (S)he Said, Nicole and Zach take a deep dive into the should do’s and please don’ts of how to have productive recruitment conversations with Gen Z. Zach shares a couple of stories of how his siblings (Gen Z-ers) navigate, consume, and share information, and Nicole offers several frameworks for how admissions counselors and higher ed marketers can think about attracting, engaging, and delighting prospective students in a way that not only stands out, but helps to meet an institution’s enrollment goals. Tune in for a spunky, educational experience — and let us know what you think! Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays, Zach and Mickey pontificate about what the future of prospect engagement and the admissions team will look like at colleges and universities across the country. The duo discusses the power of two way engagement and what it means for how enrollment teams operate both strategically and functionally.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are a lot of opinions out there about what the future of higher education should look like, but what do students actually think? After speaking with undergraduate students from across New England about what the future might have in store for collegiate education, Zach sat down with Julia Wheeler, a graduate student at Roger Williams University, to brainstorm what the future of graduate education should look like.Discover Julia’s thoughts on how schools can better prepare students for graduate school, the modality of education that makes the most sense, and what experiential learning opportunities are actually attractive to prospects.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Virtual recruitment events are here to stay — even as traditional, in-person events return to most college campuses. On this week’s episode of The Enrollify Podcast, Zach sits down with Paige Steffy, a Customer Success Manager at Unibuddy, to discuss what the future holds for digital events. They discuss ideas for how to approach event marketing in unique and differentiated ways, how to structure and title your events to stand out in a sea of virtual offerings, and what enrollment marketers can learn from Netflix with respect to how events should be formatted.Learn more about virtual event marketing in the free e-course we built in collaboration with Unibuddy. This course takes you through the entire process of running an unforgettable virtual event, from planning to promotion and execution.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Zach and Mickey discuss how admissions and marketing professionals should intentionally approach professional development opportunities. How should you decide what sessions to attend at your association’s event? What balance should you strike between tactical and inspirational content? Unlock Mickey’s hacks on how to make the most out of every conference and virtual event in this week’s episode of Fanatical Fridays.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.