Higher Ed Pulse

The new fiscal year has started and budgets are more or less set...but just because you’ve spent your marketing resources on a particular collection of vendors, strategies, tactics, and technology doesn't mean you have to do the same next year!On this week's episode, Zach shares five questions that every higher ed marketer should ask themselves before they launch a single campaign this fall:Where are the keyword gaps in your competitor’s SEO strategy?How can you make your content more searchable?If a user had to complete a survey before they could “x” out of your website and describe their experience with your school in three adjectives, what do you hope those adjectives would be?If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college. What does this mean for recruitment?How do we win the quality lead game and stop playing the antiquated quantity lead game?This week’s episode is brought to you by Element451. Have you heard the news? Element just launched a brand new certification course on Enrollment Analytics — and they are giving away scholarships to a few Enrollify subscribers! Apply before August 15th to qualify! Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series with a brainstorm on the future of college and university websites. Zach outlines a helpful framework for how to think about, audit, and augment the experience your website offers to mirror the experience of being on campus. Furthermore, Zach shares predictions for what the future of college and university website experiences will offer. These predictions include:Search will not be ancillary to navigation, search IS navigationVideo experiences and chat will be the rule, not the exceptionWebsites will become more “choose your own adventure” and less “pre-architected”CMSes will be controlled by marketing not ITDigital experience will see the kind of conversion rates that today’s on-campus events do of 40-50%….and we’ll see actual campus visits start converting at higher rates. If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This special segment is the fourth and final part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing in Graduate Enrollment Management here, part two, the State of Content Marketing in Graduate Enrollment Management here, or part three, the State of Email Marketing here. Tune in for insights, data, and strategic recommendations for how to up your digital advertising game in 2021 and beyond.To access the full benchmarks report, visit www.BeatTheBenchmarks.com!More about benchmark data and the 2021 Enrollment Marketing Benchmarks Report:The research conducted for this report spanned a period of 12 months looking at hundreds of marketing campaigns that involved thousands of content pieces and prospect actions.The vast majority of marketing tactics and channels were targeted to prospective graduate students roughly 18-50 years of age, across an extremely wide variety of demographics, psychographics, industries, professions, and education levels. The following statistics allow you to understand the breadth and depth of data we scoured that is the backbone of this report.The way schools used to rely on physical, in-person recruitment events has dramatically changed over the past few years, but has been especially impacted since the start of the pandemic.Grad school fairs are no longer the mass-recruitment lead source they once were, and schools have moved to hosting their own information sessions and open houses.The biggest change in the last year is the predominance of virtual events as a result of the pandemic, which means we now have more data on virtual admissions-related events than ever before to analyze and identify the new benchmarks.Before the pandemic, virtual events typically achieved 25-40% attendance rates out of registrants, but as you will see in the report, more students are signing up and attending recruitment events than ever before.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Zach is out at a leadership retreat this week, so we’re featuring our most recent Starter Stories episode on the pod! Get ready to meet Elizabeth Johnson — Co-Founder and Chairman at SimpsonScarborough, one of the leading market research, branding, and design firms serving higher education today.In her senior year of high school, Elizabeth thought she’d go and study psychology in college. But, after a conversation with her father who was footing the bill, she learned that she had two different major options before her — pre-med or mathematics. And while she chose the latter, her favorite college class was actually an art history course! After graduating, she went to work at a small market research firm before joining Carnegie Communications, now Carnegie Dartlet, where she worked for 10 years and served as COO until she received a phone call that would change her life forever.Christopher Simpson, the former Vice President and Spokesman for Indiana University who had been in charge of handling Bob Knight’s departure as a Hoosier back in 2000, asked Elizabeth to lunch to discuss an idea he had. That idea would lead to the founding of SimpsonScarborough. Elizabeth didn’t know it at the time, but just a few months after the company was founded, Christopher received a terminal cancer diagnosis. Tune in to hear the inspiring, challenging, and remarkable story of the birth and growth of SimpsonScarborough.Learn more about this episode and about our sponsors in our show notes. And hear more founder journeys on our Starter Stories podcast. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a recent Snapchat study, Gen Zers and millennials say that they watch over one hour per day watching video on social media apps alone. Over half (52%) of both Gen Zers and millennials say this increased viewing is here to stay.On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series and discuss how video is no longer optional in your marketing or recruitment strategy as it is the primary channel and format through which Gen-Z consumes information.Get tips, tricks, and loads of ideas on how to better utilize video in your school’s brand, marketing, and admissions campaigns. Some ideas include:1:1 Video admissions nurturing via GoodkindAsynchronous Q&A’s (“How to Interpret Financial Aid,” “How to Navigate the Application, etc.) via LoomHire a couple of student workers to storyboard 20-30 Instagram/Snapchat stories that you can use over the fall recruitment cycleDevelop video-only comm flows to A/B test against email comm flowsLearn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This special segment is the third part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot.You can stream part one, the State of Event Marketing in Graduate Enrollment Management here, or part two, the State of Content Marketing in Graduate Enrollment Management here.Tune in for insights, data, and strategic recommendations for how to up your email marketing game in 2021 and beyond.To access the full benchmarks report, visit www.BeatTheBenchmarks.com!More about benchmark data and the 2021 Enrollment Marketing Benchmarks Report:The research conducted for this report spanned a period of 12 months looking at hundreds of marketing campaigns that involved thousands of content pieces and prospect actions.The vast majority of marketing tactics and channels were targeted to prospective graduate students roughly 18-50 years of age, across an extremely wide variety of demographics, psychographics, industries, professions, and education levels. The following statistics allow you to understand the breadth and depth of data we scoured that is the backbone of this report.The way schools used to rely on physical, in-person recruitment events has dramatically changed over the past few years, but has been especially impacted since the start of the pandemic.Grad school fairs are no longer the mass-recruitment lead source they once were, and schools have moved to hosting their own information sessions and open houses.The biggest change in the last year is the predominance of virtual events as a result of the pandemic, which means we now have more data on virtual admissions-related events than ever before to analyze and identify the new benchmarks.Before the pandemic, virtual events typically achieved 25-40% attendance rates out of registrants, but as you will see in the report, more students are signing up and attending recruitment events than ever before.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This special segment is the second part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing in Graduate Enrollment Management here.To access the full benchmarks report, visit www.BeatTheBenchmarks.com!More about benchmark data and the 2021 Enrollment Marketing Benchmarks Report:The research conducted for this report spanned a period of 12 months looking at hundreds of marketing campaigns that involved thousands of content pieces and prospect actions.The vast majority of marketing tactics and channels were targeted to prospective graduate students roughly 18-50 years of age, across an extremely wide variety of demographics, psychographics, industries, professions, and education levels. The following statistics allow you to understand the breadth and depth of data we scoured that is the backbone of this report.The way schools used to rely on physical, in-person recruitment events has dramatically changed over the past few years, but has been especially impacted since the start of the pandemic.Grad school fairs are no longer the mass-recruitment lead sources they once were, and schools have moved to hosting their own information sessions and open houses.The biggest change in the last year is the predominance of virtual events as a result of the pandemic, which means we now have more data on virtual admissions-related events than ever before to analyze and identify the new benchmarks.Before the pandemic, virtual events typically achieved 25-40% attendance rates out of registrants, but as you will see in the report, more students are signing up and attending recruitment events than ever before.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest co-host Jamie Gleason joins the discussion this week as Mickey breaks down his approaches to working prospective student pipelines. Mickey discusses three components to address the pipeline as the conversation gets intense quickly! From defining stages and substages, to high conversion moments, to prioritizing your daily and weekly engagement efforts, this episode dives deep. Tune in to hear the approaches Mickey has successfully applied to improve student conversions and increase enrollment.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This special segment is the first part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot.Tune in for insights, data, and strategic recommendations for how to up your event email marketing game plan!To access the full benchmarks report, visit www.BeatTheBenchmarks.com!More about benchmark data and the 2021 Enrollment Marketing Benchmarks Report:The research conducted for this report spanned a period of 12 months looking at hundreds of marketing campaigns that involved thousands of content pieces and prospect actions.The vast majority of marketing tactics and channels were targeted to prospective graduate students roughly 18-50 years of age, across an extremely wide variety of demographics, psychographics, industries, professions, and education levels. The following statistics allow you to understand the breadth and depth of data we scoured that is the backbone of this report.The way schools used to rely on physical, in-person recruitment events has dramatically changed over the past few years, but has been especially impacted since the start of the pandemic.Grad school fairs are no longer the mass-recruitment lead source they once were, and schools have moved to hosting their own information sessions and open houses.The biggest change in the last year is the predominance of virtual events as a result of the pandemic, which means we now have more data on virtual admissions-related events than ever before to analyze and identify the new benchmarks.Before the pandemic, virtual events typically achieved 25-40% attendance rates out of registrants, but as you will see in the report, more students are signing up and attending recruitment events than ever before.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's episode of Fanatical Fridays, Zach and Mickey flesh out a tried and true framework for social media advertising that helps schools of all shapes and sizes generate quality leads (regardless of their media budget). Furthermore, Zach shares ideas for how enrollment marketers should diversify their marketing channels based on their average annual budget for media buys. Get ready for some specific, tactical tips to up your channel strategy game!Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's podcast, Zach sits down with Will Patch from Niche and Jeremy Tiers from Tudor Collegiate Strategies to discuss a survey they recently conducted of high school juniors.A total of 7,129 juniors responded to the survey and expressed their hopes, dreams, and fears about their college search process in a (soon-to-be) post-pandemic world.Tune in for a fascinating discussion on what these survey results suggest about the future of higher ed marketing and student recruitment.Some noteworthy stats from Niche:1. 75% of juniors believe that their chances of being accepted will be hurt if they do not submit test scores with their application to test-optional and test-blind colleges.2. Nearly half of students reported that they had already taken the SAT, ACT, or CLT; and amazingly only 6% reported that they don’t plan to take a test. Of students who have taken, or plan to take, a test, 96% plan to submit the scores to some or all of their colleges when they apply.3. 25% of juniors have already narrowed down their list of schools, while another 68% are actively doing college research. The majority of juniors reported actively started researching colleges between the summer before their junior year and the spring of their junior year.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In our first SUMMER SESSIONS☀️ episode, Mickey and Zach chat about the disruption in the higher ed industry ushered in by the pandemic and the unique challenges faced by various types of educational institutions. The hosts dive into the following questions:Is this the 'moment of truth' for schools who are facing massive enrollment declines? How do they become genuinely distinct, before going extinct?Why do enrollment marketers focus on huge virtual events, when there can be rich and engaging events on a smaller scale?When will there be a disruption of the application process? Will institutions ever rethink application deadlines, especially as they shift toward being test-optional?Jump into this first episode for additional insights by Mickey and Zach. And stay tuned for five more episodes of this special segment designed to teach you a new strategy and/or tactic to help you become a better enrollment manager or higher ed marketer this summer.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In 2019, SimpsonScarborough published a State of Higher Ed Marketing report, which noted that more marketers say their president relies on anecdotal opinions than many quantifiable measures and that only 1 in 3 are using periodic brand tracking to measure success.While tides are shifting, there is still a lot of work that needs to be done in higher ed to associate brand and marketing impact with an institution's bottom line. On this week's episode, Zach sits down with Jason Simon — CEO of SimpsonScarborough — to unpack the frameworks that leading institutions are using to take a performance-driven approach to branding and marketing in higher education.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're gearing up to launch a new, special segment of Fanatical Fridays called SUMMER SESSIONS. ☀️Get ready for 6 episodes designed especially to teach you a new strategy and/or tactic that will help you become a better enrollment manager or higher ed marketer this summer. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inquiries using YouTube TrueView for Action Campaigns.If a picture's worth a thousand words, a video must be worth a million?!90% of Gen-Z is on YouTube and watches an average of 23 hours of content on the platform each month.And yet, many enrollment marketers still don't know the first thing about how to advertise effectively on the world's second-largest search engine. It's time we change that.On this week's episode, discover how to generate ideas and insight into how to up your school's creative assets to earn and win the attention of qualified prospective students.Furthermore, we'll teach you how to reach more qualified prospective students by experimenting with remarketing lists, optimizing your bidding strategies, and using converting and assisting keywords from your Search campaigns to create a more customized audience for you to reach.Unpack why your daily budget should be 10X your Video CPA, how to help YouTube's optimization algorithm improve your campaign faster, and how sitelink extensions on TrueView for action campaigns can drive up to 40% higher conversions! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's episode of The Enrollify Podcast, Zach is joined by Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, to chat about the ways in which COVID has fundamentally changed how higher ed thinks about branding, marketing, and student recruitment.They discuss how higher ed institutions will evolve their offers and experiences and whether or not schools will become more specific with their audience targeting. That would be a shift from positioning themselves as a place for everyone, which, more or less seems to be the message that most schools subscribe to today.Furthermore, they wrestle with how colleges and universities will repair the branding of higher education holistically, as offerings like Lambda School, General Assembly, and others, become more socially acceptable as alternative education pathways.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week’s Fanatical Friday’s episode is the second part of an Enrollify Podcast two-part series (catch the first episode here). Zach Busekrus is joined by a special guest, Jamie Gleason, a 15-year enrollment management veteran (both on campus and in the ed-tech/enrollment marketing space). Anthony de Mello, a Jesuit priest and psychotherapist said that “We yearn for change, but cling to the familiar.” Those who have been in enrollment management for a long time get opportunities every year to adapt what they do — and summer is often when many of those changes are attempted. Zach asks Jamie if he had opportunities to change how he did things on or after May 1st as a Director of Admission, what would he do differently? What would he focus more on and less on? What practices would he implement to bring about sustained change within an institution or within the admissions office?If you are heading into that summer mindset when everything starts to feel stale, tune into the episode for fresh ideas that go beyond the familiar.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week’s episode, Zach Busekrus welcomes Jamie Gleason (DD Agency’s VP of Enrollment Strategy). When these two enrollment guys get rolling, the ideas (and tangents) become prolific. In part one of this Enrollify Podcast two-part series, Zach and Jamie noodle on the age-old “what’s next in enrollment marketing” question. For instance, what would it look like to introduce a video-first communication flow (yes, instead of that old email comm flow you’ve been using). Is there a point in which personalization potentially damages the idea of greater community? And are the arcane methods of print outdated for today’s audience...or is there still a place for them in the university’s comm flow?Don’t miss the show to hear insights from Jamie and Zach about what’s next in enrollment marketing.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A recent Pew Research Center report pegged YouTube as the most popular and fastest-growing social media platform, reaching 81% of US adults in 2021 — up from 73% in 2019. And Gen-Z? 90% of them watch one or more videos on the platform every month!But, enrollment professionals have struggled to effectively use YouTube for student recruitment — and it's time that changes. On this week's episode of Fanatical Fridays, Zach offers a crash course on YouTube advertising for enrollment marketers. Tune in to the show to generate ideas and insight into how to leverage different ad formats and audience types to increase your school or program's brand awareness.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack? On this week's episode, Zach is joined by Kerry Morrison, Chief Storytelling Officer at Goodkind — an education technology company focused on storytelling through personalized, one-to-one video.Zach and Kerry discuss how to rethink the student recruitment process and make it more sustainable (just because you need to increase enrollment by 10% doesn't mean you must buy another 10,000 names for your search campaigns).Tune in for a thought-provoking and timely conversation about the future of personalized communications in higher ed.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Zach and Mickey share practical ideas for the data points that enrollment managers should be leveraging to better personalize their communications to prospective students. Don't miss the debate on the value of personas at the end and a special announcement about a new series coming out this summer!Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

TikTok advertising today is basically what Facebook Advertising was in 2014 — organic reach is incredible, generating quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy?According to Enrollify subscribers, it's "because we aren't sure how to get started." Well, buckle up folks because on this week's episode, Zach shares detailed insight into why enrollment marketers should up their TikTok game today, and tangible ideas for how they can do so.Watch this video to understand the various advertising options available on the platform, which colleges and universities are currently slaying their TikTok game, and what investment your school should be ready to make when starting out.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space.Joseph dives into the following questions:What are the most important channels for enrollment marketers to be spending money in right now?Where should enrollment marketers spend time “building clout” online right now? Are there specific networks or channels you believe enrollment managers and higher ed marketers should be focused on right now?If you were building a university’s marketing and admissions team from the ground up today, what kind of skills would you look for in an enrollment marketer? What kind of talent would you hire and why?Don't miss the show to hear about insights from Joseph about how higher ed marketers should reshape the lens through which they understand marketing attribution.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him — even if they were sparse.Little did he know then just how "scrappy" his first job after graduation as an enrollment marketer would need him to be. Tune into this week's episode of The Enrollify Podcast for a conversation about marketing automation...and what schools with little-to-no time, money, or expertise can do to better their marketing and communications game.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May is just around the corner and it's time for admissions counselors to get hyper-focused on who is "in" and who is "out" for fall 2021. On this week's episode of Fanatical Fridays, Zach and Mickey riff on enrollment marketing strategies and tactics that will help admissions teams discern which applicants are worth continuing to market to (and which ones aren't!). Check out our show notes for more episode details and to learn about our sponsors. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRMprov: Choose Wisely—Assessing, Eliminating, and Implementing On-Campus Software. Mickey Baines and Jamie Gleason connect with Erin Finn and Richard Graham from Thomas Jefferson University (Philadelphia, PA). Jefferson's CRM journey was, let's say, complicated...including the merger of two separate institutions, two different CRMs, two data sets...and all the other stuff that goes along with it. And, spoiler alert, they decided to go with a different CRM altogether.Listen in to hear how their internal process unfolded, who's owning the implementation now, and how it's going so far. And don't forget to subscribe to CRMprov so we can notify you every time a new episode airs!Check out our show notes for more episode details and to learn about our sponsors. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast Network. From entrepreneur secrets to marketing insights, we've got you covered. And in this episode, we give you the deets on one of our brand new shows, Starter Stories.Starter Stories is a podcast that explores the stories behind the world’s leading education technology companies and education consultancies...and the people who created them. In each episode, you’ll hear about the grit, the strategies, the wins, the failures, and the serendipity that transpired to take a half-baked idea and bring it to life. In today's show, enjoy a sneak peek into our first three Starter Stories episodes:Episode 1: Kanahoma—Seth Odell, Co-Founder and CEOEpisode 2: Unibuddy—Diego Fanara, Co-Founder and CEOEpisode 3: mStoner—Michael Stoner, Co-Founder and PresidentAnd don't forget to subscribe to Starter Stories so we can notify you every time a new episode lands!This episode is brought to you by our friends at Mongoose, Squiz and Goodkind. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you're a graduate enrollment manager, chances are you've run a LinkedIn Ad campaign before. But have you ever run a LinkedIn Video Ad campaign before? If so, were you left overwhelmed, underwhelmed, or perhaps just confused? If you answered "yes" to any of the above, then this week's episode of Fanatical Fridays is for you. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

About the Interviewee: Amy Glynn is CampusLogic's VP of Student Financial Success. She serves as a higher education advocate focused on eliminating the financial barriers that delay and derail college enrollment and completion. Amy is focused on helping colleges and universities deliver student financial success through automation, advising and analytics. Dedicated to improving staff efficiency and the student experience, Amy has spent her entire career optimizing the financial aid process while ensuring institutions maintain compliance with Federal Title IV regulations. A nationally renowned and sought-after speaker, Amy champions ideas that can help turn the tide for millions of students who drop out of higher education every year for reasons related to finances. Amy holds a BA in English Secondary Education from the College of St. Rose in Albany, NY and a Master of Science in Higher Education from Walden University.About our Partner: Meet Squiz — a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education. Squiz has so many exceptional products that are worth checking out, but the two I have been most impressed by are their custom site search product, Funnelback, and their Website platform, which is a true DXP — don’t worry, I’ll explain what this means momentarily. For the next wave of digital natives, search is not ancillary to navigation, it IS navigation. And Funnelback enables schools like yours to build custom, smart site search — so that your nursing program page actually comes up when someone searches “nursing” instead of that one nursing faculty event registration page from two years ago…And their DXP? It’s so much more than a traditional Website CMS. A CMS is meant for exactly what it claims to be: content management. It's an important part of your martech stack and an important part of the student lifecycle. But that's just it: a part. A DXP (Digital Experience Platform) is built to be the hub of your martech stack. It relies on powerful integrations, data management, and an OPEN platform in order to create the kind of experiences simply not possible with just a CMS. (Or at least, impossible without a giant IT web team to support all of the APIs and constant upkeep.) Say goodbye to the finicky plug-ins of WordPress and the crappy site architecture of Drupal that hurts your SEO, and get ready to meet the fastest, most powerful, and personalized website platform for colleges and universities on the market.Today, the student experience begins online, not at school. And as an enrollment marketer, your job is to ensure that prospective students find what they are looking for as quickly as possible… Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generation of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions. Resources mentioned during the interview:CampusLogicStudent Financial SuccessShift SummitAmy GlynnTwitter: AmyGlynn15Medium: https://amyglynn.medium.com/LinkedIn: https://www.linkedin.com/in/amy-glynn/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What can enrollment managers do today to increase their chance of yielding the right class tomorrow? On this week's episode of Fanatical Fridays, Mickey shares a framework he uses to help enrollment teams think creatively about discerning whom to continue to nurture post-application and whom not to.Plus, stay tuned for a special announcement at the end of the show! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place.On this week's solo-pod, Zach shares insights and new lessons learned over the last six months of email marketing. From there, he dives into the results garnered from an Enrollify Secret Shopper Experiment that was conducted last fall.Zach inquired at close to 80 business schools and reports on what he learned from the more than 1,000 email communications he received. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Community colleges across the country have been hit especially hard by COVID, fueling the need to reinvent the ways they reach their target audiences and effectively communicate their value.On this week’s episode of Fanatical Fridays, Zach and Mickey discuss the challenges that many schools face in positioning their programs in a way that is relevant and compelling to Generation Z — a generational cohort already more skeptical of higher education than Gen-Xers and Millennials.These two enrollment marketing aficionados explain why all enrollment marketers, especially those working at community colleges, should be paying attention to what’s happening on American Idol right now to inspire how they recruit this next generation of students and position their program offerings. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.On this week's episode, Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED — a branding, design, and marketing agency exclusively focused on higher education.Ian offers several thoughts and ideas around how a school’s curriculum can make or break an institution's brand equity and how faculty thought leadership should be incorporated into every enrollment marketer's mix of recruitment strategies and tactics. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's 2021 and there's still significant misalignment between admissions and marketing teams at colleges and universities. This misalignment stifles innovation on the student recruitment front—especially when it comes to adding new channels to the mix. On this week's episode, Zach and Mickey discuss the significant growth in user activity and campaign performance that platforms like TikTok and Snapchat have seen over the last six months and speculate as to why less than 10% of higher ed marketers are running ads on either platform. Tune in for an exciting debate on what incentivizes enrollment management teams to experiment with new strategies and which areas of friction prevent them from doing so. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools they’re leveraging today.On today's episode, Matt Diteljan, Co-Founder and CEO of Glacier, joins Zach for a conversation on the state of high school digital advertising.Among the myriad topics discussed, Matt and Zach chat about two especially interesting findings that Glacier's report uncovered—the reported effectiveness of TikTok and Snapchat strategies and the lack of institutions currently playing in these ponds.About 86% of higher ed marketers reported success in their TikTok strategies and yet only 1.9% of schools are currently advertising on the platform. In a similar vein, higher ed marketers reported a 64% increase in the effectiveness of Snapchat campaigns with only 9% of colleges and universities currently using the platform for enrollment marketing.Tune in to the show for a greater understanding of where higher ed marketers are spending their budgets right now, and where Matt thinks they should be spending their cash in the near future.This week's episode is brought to you by Squiz!Squiz has so many exceptional products that are worth checking out, but the two we have been most impressed by is their custom site search product, Funnelback, and their Website platform, which is a true DXP.For the next wave of digital natives, search is not ancillary to navigation, it IS navigation.And Funnelback enables schools like yours to build custom, smart site search — so that your nursing program page actually comes up when someone searches “nursing” instead of that one nursing faculty event registration page from two years ago…And their DXP? It’s so much more than a traditional Website CMS. A DXP (Digital Experience Platform) is built to be the hub of your martech stack. It relies on powerful integrations, data management, and an OPEN platform. Get ready to meet the fastest, most powerful, and personalized website platform for colleges and universities on the market. Today, the student experience begins online, not at school. And as an enrollment marketer, your job is to ensure that prospective students find what they are looking for as quickly as possible…To learn more about Squiz’s secret sauce, head on over to www.enrollify.org/chatter/squiz. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's episode of Fanatical Fridays, Zach and Mickey talk about the new social audio app, Clubhouse, and what enrollment marketers should know about the platform.From there, these two higher ed nerds share ideas for how enrollment management teams can stand out in an ever-crowded sea of subpar communication flows.Tune in for a light, fun, and thought-provoking conversation. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:How does Vidyard think about the role that video plays in attracting, engaging, and delighting customers?What parallels might exist for our audience of enrollment marketers working to attract and convert the attention of quality prospective students?Can you give us a crash course on the role video plays in SEO?What does marketing in 2025 look like? What role do you think video will be playing in the marketing mix in just a few years?Make sure to listen to the episode for insights on the unique value of video as part of your marketing toolkit. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:Hiring creators and developing original audio and video contentUsing video as a conversion tool and not just an asset for general brand awarenessLeveraging SparkToro for insights on their target market before launching a strategic marketing planSpending less money on Facebook and Instagram and more money on paid partnerships with newsletters like Morning BrewCheck out the latest 'solo-pod' from Zach below. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's episode of Fanatical Fridays, Zach and Mickey ponder over a new, growing trend among enrollment management teams around the outsourcing of the development of their school's unique value propositions. Hiring consultants to help with brand development, marketing, or digital advertising support isn't new, but asking a partner to help your team discern what the unique value of your program actually is? It's a growing trend among higher education institutions of all shapes and sizes. Is this a good thing? A bad thing? An okay thing? Find out on this week's show. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a recent article published by The Chronicle, Paul N. Friga reported that higher education has lost more than $183 billion during the pandemic. More so than ever before, schools across the spectrum are re-evaluating who they are, what their unique value offering is, and where they need to invest in order to survive. On this week's solo-pod episode, Zach talks about what colleges and universities need to do immediately if they want to still exist in the next 5-10 years. The key? It starts with a school's website...the digital space that has become the welcome center, the admissions office, the student center, and more in this unprecedented year. Tune in for practical ideas on how to rethink the value your school's website delivers to prospective students. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's episode of Fanatical Fridays, Zach and Mickey talk about HubSpot's acquisition of digital media giant, The Hustle...and try and make parallels between and predictions for what this might mean for the future of ed-tech and enrollment management teams. Oh, and we also talk about the finicky relationship higher ed has with software...and share some ideas for how savvy enrollment marketers might breakdown the technical silos that exist. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Higher education is at an inflection point…schools need to lean into their difference today or risk not being around tomorrow. And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals who are equipped with the necessary skillsets and experience.On this week’s episode, we chat with Steve Schuetz, who has had quite a career in all things higher ed — from working as a director of financial aid to working in enrollment management consulting to serving as an interim cabinet member at a university.Steve shares lessons, stories, and advice he garnered throughout his career and offers a framework for how to know if/when it’s time to pursue your next gig in the great higher ed career ecosystem. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the latest Fanatical Fridays episode, Mickey and Zach chat about the significance of crystallizing a vision and outlining goals for your entire marketing team. When expectations are clear and aligned with every individual's role, teams have a chance at reaching lofty, impressive goals together. Plus, Mickey and Zach discuss how a marketing team might go about implementing a student ambassador program (from finding the best-fit students to identifying desired results) in order to leverage the power of micro-influencers. And as a special bonus, make sure you listen to the show for an exciting free offer from the hosts. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team. And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how you can hop on this trend for student recruitment at your institution.Wondering exactly how to incorporate more students into your marketing strategies? You won't want to miss this episode, where Zach offers some creative ideas for maximum impact. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the first Fanatical Fridays episode of 2021, Mickey and Zach share actionable ideas for optimizing your time management. From the Pomodoro method to the Inbox Zero philosophy, they chat about sharpening your processes, identifying your desired outcomes, and setting the right kind of goals.Don’t miss the show for tips on prioritization so you can lead your team (and your time!) effectively. Plus, Mickey discusses his tried-and-true framework from working in enrollment management for categorizing work tasks and some of his favorite business books (cue Patrick Lencioni titles). - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States and building a more sustainable recruitment and enrollment experience between students and higher education institutions.The average student today will graduate with more than $30,000 in debt 😮 and is far less likely to start small businesses, seek the highest impact careers, buy homes, or start families.Students around the country are taking on huge amounts of debt to get access to the education they want and need. By enabling students to fund their education through exclusive funding opportunities, Bold.org broadens access to that education in an affordable and sustainable way. Check out the eye-opening conversation about the future of financial aid between Zach and Dror in our latest episode! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On the final Fanatical Fridays episode of the year, Zach and Mickey discuss what upticks in searches for pursuing a master's degree and completing one's bachelor's degree means for enrollment marketers. This intro leads Zach and Mickey into a conversation about the power and importance of SEO in 2021, how apps like ZeeMee are changing the digital recruitment game by marketing through the context of community, and what marketing messages and themes will be most important for enrollment marketers in 2021. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. On this week's episode, Zach and Matt dive into eleven marketing trends that higher ed marketers should watch going into 2021. They discuss key findings from a report on adult learners, what it could mean to incorporate gamification in your marketing strategy, and some new stats about social media, among other topics. You won't want to miss the last SecondLook of 2020. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions.On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how personalization can be used far beyond the email inbox and how it enables admissions teams to make smarter decisions about who they engage with.Plus, Ardis shares insights into the role technology plays in personalization and what he anticipates 2025 to look like when it comes to implementing personalization in marketing across multi-channel communications. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mickey kicks off today's episode with an exciting, new idea...it may or may not involve the launch of a new podcast show! Zach and Mickey riff on the meaning behind recent trends in prospective student search behavior. Searches around "bachelor's degree completion" and "should I go to grad school" are up nearly 450% and 50% respectively (as compared to last year). How should enrollment management teams be capitalizing on these trends? By creating quality, educational content that answers the questions of these prospects! Furthermore, we're seeing huge upticks in requests for the development of "power phrases" to help equip enrollment teams with snippets of branded copy that helps them articulate their school's unique value proposition in truly unique ways. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.