Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows
Communication flows are the bread and butter of student recruitment in higher ed. Learn how to make them compelling and unique.
Higher Ed Pulse · Zachary Busekrus, Bryson Purcell
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Show Notes
Communication flows are the bread and butter of student recruitment in higher ed — and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated.
On this week’s episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant Director of Admissions at Lock Haven University, and the Co-Founder of SuccessU (a student coaching service), to discuss the importance of designing a communications strategy focused on parents that acts in parallel with the drip sequences focused on prospective students.
Bryson shares specific strategies and tactics that he has used over the tenure of his career to increase response rates, boost prospect engagement, and ultimately convince students and their families to enroll.
You can learn more about Bryson and SuccessU by connecting with him on LinkedIn or at www.successucoach.com.
Learn more about this episode and about our sponsors in our show notes.
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