Episode 42: Summer Sessions #6 — Avoiding the “F” Word in Higher Ed: A Crash Course on Conversational Marketing and Admissions
Zach and Mickey close out their Summer Sessions series with a discussion around how and why higher ed professionals should adopt conversational marketing.
Higher Ed Pulse · Mickey Baines, Zach Busekrus
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Show Notes
On this week’s episode of Fanatical Fridays, Zach and Mickey close out their Summer Sessions series with a discussion around how and why higher ed marketers and admissions professionals should adopt conversational marketing and admissions frameworks to their student recruitment mix.
Tune into this episode to learn the following:
- What conversational marketing means in higher ed student recruitment
- Successful frameworks for how to implement conversational marketing and admissions strategies at your institution
- Why prospective students respond so well to conversational messaging
- How to stand out from your competition with a unique tone, voice, and approach to admissions communications
Learn more about this episode and about our sponsors in our show notes.
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