Higher Ed Pulse

For years, marketing teams at colleges and universities have been output focused.Their primary goal has been to serve enrollment management, advancement, student services, etc., by taking work orders and producing deliverables like videos, email templates, and billboards with little-to-no accountability surrounding the ROI of their efforts.But Rob Zinkan, a Vice-President at RHB (a higher education consultancy), believes that COVID-19 will bring about the end of this era. On this week's episode, Zach and Rob discuss what the future of higher education marketing communications will look like and, specifically, what will distinguish the "winning" MarComm teams from the "losing" teams in a post-COVID world. Before RHB, Rob worked in higher ed marketing for over two decades, at institutions large and small. He also regularly writes on all things strategic marketing for Inside Higher Ed.This episode is a must-listen for any marketing and communications professional looking to maintain any meaningful budget in AY 20/21 and beyond. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Colleges and universities spend a lot of time and money thinking about website user experience design, but what about the user’s experience beyond the website? How can enrollment management teams design brand consistent, compelling experiences and communications in email, phone calls, texts, and campus visits? Find out on today’s episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Over the last year, ad recall on social media increased by 15% amongst all high school grades — according to Glacier's 2020 Gen Z Media Report.Gen Zs are not just using social media to communicate with friends or for entertainment; they’re using it to rapidly access meaningful information.What's more interesting? Based on the results of college and university ad recall surveys conducted by Glacier, the three most expensive advertising channels (music streaming, television, and billboards) report the lowest ad recall while the three most affordable channels (social media, posters in high schools, and display ads) report the highest recall!On this week’s episode, Zach Busekrus chats with Matt Diteljan, the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America, about the state of postsecondary marketing to high school students. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new marketing channels be tested and evaluated without wasting budget? And what advice should marketers heed while re-evaluating 2020 and 2021 marketing strategies? Find on this week's edition of SecondLook by Enrollify.Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:SecondLook on SpotifySecondLook on Apple PodcastsSecondLook on Google PodcastsShow Links: Social Code's COVID-19 Trends Report: What Re-Entry Looks Like and How Marketers Should Adapt - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why do so many college admissions webinars stink? Why is it that so many enrollment management teams still fail to A/B test their email communications? And what can admissions teams focus on over the next 7 days to move the needle on their enrollment marketing efforts? Snag creative answers to these tough questions by tuning into this week’s episode of Fanatical Fridays with Mickey Baines. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Higher education is in the midst of major disruption. Major layoffs are happening as departments restructure in an effort to consolidate resources as a result of the economic effects associated with COVID-19…some institutions have even closed their doors for good.As such, the job market for education professionals just got more competitive. On this week’s episode, Zach Busekrus chats with Dr. Colby Jubenville who is, among many other things, an international speaker, author, educator and coach, about the importance of developing and scaling one’s personal brand.During his tenure in higher education, Dr. Jubenville has published over 40 peer-reviewed and professional trade articles. He is certified in Harrison Assessments and routinely conducts 360 reviews for corporate clients and mid/large scale companies throughout the United States. His insights have been published in the Washington Times, Nashville Business Journal, The Tennessean, The Nashville Post, Canvas Magazine, and AthleticBusiness.com.Dr. Jubenville outlines a compelling and actionable framework for how to create unique value and communicate (“sell”) that value to the world. This episode is a must-listen for any higher education professional looking to advance inside — or even outside of — the industry.Learn more about Dr. Colby Jubenville at https://drjubenville.com/ of by connecting with him on LinkedIn at https://www.linkedin.com/in/drjubenville/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings? And with schools looking to adopt text messaging as a new form of prospective student communication, what are the majors do's and don't to be aware of? Find out on this week's edition of SecondLook.Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:SecondLook on SpotifySecondLook on Apple PodcastsSecondLook on Google Podcasts - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between “joyful” copy on a landing page and an increase in new leads? Find out the answers to these questions and more on this week’s episode of Fanatical Fridays with Mickey Baines. Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment marketing teams from the rest of the pack. Subscribe to the Enrollify Podcast to receive notifications every time a new episode of Fanatical Fridays is published! - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times. Surveys from Niche, Georgetown University, the Higher Education Data Sharing (HEDS) Consortium, Simpson Scarborough (and a plethora of others), were conducted to garner insight into current student sentiments around distance learning, opening campus in the fall, their mental well-being, and how these realities affect their willingness/ability to pay tuition.On this week's episode, Zach chats with Kevin Kelly, a higher education consultant, on how enrollment marketers can make sense of these surveys.Tune in for a thoughtful conversation filled with key ideas and takeaways from this data including:How enrollment management teams can protect the mental health of current and deposited studentsHow marketing and communication teams can pivot to virtual orientationsHow to make meaningful change happen within bureaucratic institutionsSpecial thanks to the team at Mongoose for making today's conversation possible. Their intelligent chatbot, Harmony, and texting platform, Cadence, are game changers when it comes to prospective student engagement. Not familiar with Moongose or want to learn more about how your school can use chatbots for student recruitment and engagement? Download their latest free guide, "Does your college website need a chatbot?" to learn more.http://mongooseresearch.com/enrollify - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside of online learning and affording tuition, how are Virginia's college students fairing amid COVID-19? And how can you utilize Facebook Shops to create a digital resource "storefront" for prospective student? Tune in to SecondLook to find out! - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack. We’re going to riff on the latest marketing and technology trends shaping enrollment management, share insights into what we’re “noodling” on in with respect to admissions and marketing in any given week, and give you really specific, tactical advice on how to move the needle in your context over the next 7 days. In short, we’re going to have a lot of fun…and we want to invite you to the party. This podcast is a collaboration between Enrollify and Kennedy & Company. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company 😏.Here's the reality — you don't need just need a prettier website. What you do need is a website built on a modern CMS (Content Management System) that empowers you to attract, engage, and delight users from their very first visit all the way through graduation (and beyond!).On this week's episode, Zach chats with Luke Summerfield who is the Go-to-Market Lead for HubSpot's Website & CMS Hub.Luke is an inspiring thinker and a true disruptor in the website design and development space — he was also the world's youngest paintball store owner at the age of 15! Tune in for a passionate conversation on the future of website design and development and what enrollment marketers need to know about how to leverage their websites as a vehicle for lead-generation and student success.Special thanks to the team at Mongoose for making today's conversation possible. Their intelligent chatbot, Harmony, and texting platform, Cadence, are game changers when it comes to prospective student engagement. Not familiar with Moongose or want to learn more about how your school can use chatbots for student recruitment and engagement? Download their latest free guide, "Does your college website need a chatbot?" to learn more.http://mongooseresearch.com/enrollify - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Last week, 57% of high school seniors reported that they were reconsidering their college options in a survey conducted by Niche.com. Yup, you read that right...over half of high school seniors aren't sure where they'll end up this fall. On this week's episode, Zach engages Will Patch — who heads up enrollment marketing strategy at Niche (the largest school search site on the internet) — in a riveting conversation around the aforementioned survey results, Niche's latest education website benchmarks report, and strategies for rural student recruitment. Will Patch worked in enrollment marketing in a variety of roles at Manchester University for 9 years before joining the team at Niche. He is also the coordinator of the popular hashtag #EMChat and hosts the Enrollment Insights Podcast. Among others, Will answers the following questions in this interview: - Niche has been surveying students week-over-week since March 16th. Can you share any notable changes in response over the past 8 weeks? - What are 2-3 things enrollment marketers can do right now to improve their website performance? - At the end of April, you published a blog article on rural student recruitment. Can you speak to your findings on differences between rural populations in the college search process? - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:SecondLook on SpotifySecondLook on Apple PodcastsSecondLook on Google Podcasts (coming soon!) - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Last fall, Christopher Huebner conducted in-depth interviews with students and asked them about their perceptions and attitudes about social media advertising as they searched for, and evaluated, colleges. Chris was particularly interested in learning how influential — if at all — social advertising was in a student's decision to inquire about, apply to, and ultimately enroll at an institution. On this week's episode, Zach and Chris discuss the outcomes of these interviews and explore the insights that enrollment marketers can garner from this data. Chris spent over four years working in marketing at the University of South Carolina and has recently transitioned to the agency world working as a digital strategist at Cyberwoven (a website strategy, design, and development agency). Among other questions, Chris answers: - What advice do you have for folks who aren’t sure where to start when it comes to planning campaigns for the next 4-6 months? - Before joining the team at Cyberwoven, you worked in marketing at USC for over four years. Were there any particular lessons you learned around working with admissions or faculty that our listeners might garner some wisdom from? - In an article you recently published on Inside Higher Ed you discuss that marketing science shows us that lower share-of-voice costs can be an inexpensive growth opportunity. Can you elaborate on what you mean here for our listeners? - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:SecondLook on SpotifySecondLook on Apple PodcastsSecondLook on Google Podcasts (coming soon!) - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From working in residential student life at Elizabethtown College, to producing his own TV show, to directing accelerated programs at Albright College, to becoming a principal at Kennedy & Company, Mickey Baines may just be the most interesting man in the enrollment management consulting game! On the show this week, we feature an energetic conversation between Zach and Mickey on how enrollment marketers can best leverage this all-but-usual moment we find ourselves in. Tune in for original ideas and passion-filled insights on how to get "fanatical" about student recruitment in the era of COVID-19. Among other questions, Mickey answers: - How should VPs of Enrollment and Marketing be leading right now? Are there any good examples of strong leadership you’ve seen in recent weeks that you could share? - Where should enrollment marketers be spending their final dollars and where do you predict budgets will be spent come July 1 through the end of 2020? - Over the course of you’ve seen strong admissions teams and weak marketing and communications departments. Can you speak to an operation that you were wowed by? What lessons might our listens garner from this efficient, engaging, and effective operation? - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

- - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spending has been frozen. Yield is uncertain. Budget cuts appear to be on the horizon. And enrollment marketers need to prepare for a fall recruitment season like none other. Where should you start? How does one even begin to think about strategic enrollment marketing during a global pandemic? On the show this week, Zach sits down with Suzan Brinker, who previously served in marketing directorial roles at both Northeastern and Penn State (and is now an independent higher education marketing strategist), to discuss how to leverage faculty, maximize marketing ROI, and reduce friction in admissions in the era of COVID-19. Among other questions, Suzan answers: 1. In a time where budgets are frozen (or fully spoken for) how can enrollment marketers better equip faculty members to be true advocates for their programs? 2. What inspired you to really grow you career as a higher ed marketer rather than stay on the agency side of things? 3. What’s a sort of crawl, walk, run strategy you’d recommend higher ed marketers consider as they rethink their marketing and student recruitment tactics over the next 6-12 months? 4. You have $10,000 that you have to spend on a campaign over the next 30 days. How do you spend it and how will you measure the campaign’s success? - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

What did SEMRush's report on 310 million web pages, 28 billion links, and 6 trillion images uncover about the most common SEO mistakes of 2020? Why was Facebook's Campaign Budget Optimization mandate in February so poorly received, and then reversed? And what should you expect from the rollout of LinkedIn Stories? Tune in to find out! - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In 2020, colleges and universities are projected to spend close to $2 billion on social media advertising. Therefore, it's hard to believe that only ten years ago, even major institutions like the University of Virginia, the University of Notre Dame, and West Virginia University were just getting set up with a Facebook page. On the show this week, Zach sits down with Kasandrea Sereneo the founder of #HigherEdSocial to discuss the past, the present, and the future of social media in higher education. Founded in 2015, the #HigherEdSocial community has become the largest and most recognizable association for social media managers and digital communication professionals working in higher education. Their members come from more than 50 countries around the world and from more than 5,000 different colleges and universities. Tune in for an exciting conversation on the origin story of #HigherEdSocial and Kasandrea's predictions for how social media will continue to reshape the way colleges and universities attract, engage, and delight students. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

SecondLook is the podcast version of Enrollify’s weekly newsletter, The Minute. Think of it as your weekly dose of higher-ed marketing trends that are worth keeping tabs on! This week, we look at how COVID-19 has impacted Google Search trends, why it's prime time to try advertising on Twitch, and what language you should avoid using in communications to prospective students during these unprecedented times. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign letters you office sends to suspects each year? If it’s been a minute, this episode is for you. On the show this week, Zach sits down with Jeremy Tiers from Tudor Collegiate Strategies to discuss why words really matter and to share ideas for how schools can develop more personalized, empathetic, and engaging communications experiences — especially in the era of COVID-19. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Communicate Appropriately with Students During COVID-19: A 5 Step Guide for College - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you thought about what it might be like to be a high school senior right now? Prom has been cancelled, basketball and soccer seasons have been cut short, and there’s a good chance you won’t be going to college this fall (well, at least not physically). We wanted to better understand how the search behavior of high school seniors and high school juniors has changed as a result of COVID-19, so we sat down with Alex Stepien, the CEO of Cappex. Cappex is a platform that helps bridge the gap between student, parent, and institution. Since 2007, they’ve had more than 13 million students register to use their platform and in the last 12 months, they have seen more than 1.4 million students create accounts. On this week’s episode, Alex shares detailed insights into the questions and concerns the classes of 2020 and 2021 are asking search engines and expressing in surveys. Among others, Alex answers the following questions: - Do you think the new NACAC rules coupled with this reality we're all living through will have any meaningful effect on yield? - What search queries are most popular among high school seniors right now? What about high school juniors? - How will students whose high schools have chosen to evaluate them with pass or fail criteria, and who are pursuing acceptance at standardize test-optional institutions, stand out? - What sort of bearing do you believe COVID-19 is going to have on higher education and what do you think enrollment marketers can do to best prepare for this fall and beyond? Tune in for an engaging, thought-provoking conversation. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Keep Teaching Community: https://keep-teaching-resources-for-higher-ed.mn.co/share/zcTzuEj_gszfyTfc?utm_source=manualWorking Virtuallyby Trina Hoefling (Amazon link)When Things Fall Apart: Heart Advice for Difficult Times by Pema Chodron (Amazon link) - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re an enrollment marketer using Salesforce as your CRM and/or SIS and you’re looking for an end-to-end management solution for your recruitment and/or on-campus events, Chris, Kristen, and the entire Blackthorn team are your people. For more information on Blackthorne.io, visit Blackthorn.io. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

To say it has been a crazy week might be the greatest understatement of 2020. We’re a weekly podcast, but in light of all of the fear, confusion, and frustration plaguing higher education as a result of COVID-19, we’re bringing you this special edition. Around the world, nearly 300 million students have been sent home over coronavirus fears. Universities are scrambling to create plans in the event of a local outbreak, and for many, the answer is to move courses online. Yesterday, Zach Busekrus sat down with Nathan Greeno, the Senior Vice President of Global Program Strategy at 2U, to discuss how schools are responding to the COVID-19 outbreak and, in particular, the challenges many are facing as they prepare to move coursework fully online. 2U is a global leader in education technology that partners with over 70 of the world's leading universities to build, deliver, and support more than 400 digital and in-person educational offerings. While a high-quality online degree typically takes months⁠ — if not years⁠ — to get off the ground, coronavirus is forcing many institutions to provision hundreds of online courses in a matter of weeks — Nathan provides insight into how 2U is assisting schools doing just that. Among others, Zach asks Nathan the following questions: - Can you spend a couple of minutes fleshing out how higher education leadership can migrate course content online as efficient and effectively as possible? Where do folks begin? What stakeholders need to be present in these conversations? - What positive opportunities do you believe this “coronavirus crisis” creates for higher education? If any? - Considering this current reality, if there were three things you could mandate that all listeners to today’s show do immediately after listening to this podcast, what would they be? - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Erin Fields is not only currently pursuing a Master’s in Integrated Marketing and Communications at West Virginia University, she’s also a graduate assistant at WVU’s Office of Graduate Admissions and Recruitment. On this week’s episode of the podcast, we feature the story of Erin’s journey to graduate school and ask her hard questions about how being a grad student influences the way she helps recruit future grad students. Erin transparently shares about the research she conducted as she discerned if, when, and where to pursue a master’s degree and how she handled skeptical questions from family and friends about the value of going to grad school immediately after completing her undergraduate education. Furthermore, Erin gives a plethora of tips on how graduate enrollment marketers can do a better job attracting, engaging, and delighting future students. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

"Gone are the days when we could just rest on our laurels and meet our enrollment goals”, says Angela Brown, the Director of Marketing and Communications at Flint Hill School, a K-12 independent school located in Oakton, Virginia. On this week’s episode, Zach Busekrus chats with Angela about the greatest opportunities and challenges that the independent school market faces in 2020. Angela discusses the importance of knowing who you are and owning how you’re different in an increasingly crowded space. Independent schools aren’t just competing against each other today, they’re competing against increasingly well-funded public and charter schools as well. Among others, Angela answers the following questions: 1. How can colleges and universities do a better job at building relationships with independent schools? What do you wish schools would do more of (or less of) as it pertains to recruiting today’s high school students? 2. From a marketing standpoint, how is independent student recruitment different form recruiting at the post-secondary levels? 3. Many of our listeners are enrollment marketers working at colleges and universities. Many of them operate in environments where admissions and marketing are siloed. How has Flint Hill been able to pull together influencers from a variety of departments to execute a successful rebrand? - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, The Chronicle of Higher Education published an article noting that 6 in 10 colleges missed their fall enrollment goals (these results come from The Chronicle’s most recent enrollment survey of close to 300 colleges and universities). To say that higher ed is in facing serious challenges, is an understatement — “crisis” might be a more appropriate word. The good news? We’re living through one of the greatest moments of innovation in history. And where there is innovation, there is also hope. On this week’s episode of The Enrollify Podcast, Zach Busekrus sits down with Brandon Busteed, President of Kaplan University Partners, to discuss what higher ed needs to do remain relevant in 2020 and beyond. Brandon makes the case that Liberal Arts schools should offer “Credegrees” — a term used to describe a program where a student graduates with both a traditional degree and some sort of industry-recognized skill or credential, discusses how to reduce friction in the student experience, and shares his own story about his tenure as a higher education entrepreneur, speaker, writer and university trustee. Tune into an exciting conversation about how enrollment marketers can strategically adapt to the environment we find ourselves in today. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

International student enrollment has been on the decline since the fall of 2016, and, according to estimates from NAFSA, has cost the US economy $11.8 billion and more than 65,000 jobs. In an interview with CNN from last November, Rachel Banks, the Director of Public Policy at NAFSA said, "There's many variables, but largely it's been the policies and rhetoric from the current administration that's really driven the numbers to move in that direction.” This current reality has been dubbed “The Trump Effect” or “The Trump Factor” by education professionals across the industry. On this week’s episode, we sit down with Katie Beczak, who is the Associate Director of International Enrollment at Rochester Institute of Technology (RIT), to discuss the impact Trump’s presidency has had on their bottom-line. Katie shares how the enrollment management team at RIT has been able to successfully attract, enroll, and retain graduate students during a time when many other institutions are struggling to do so. Throughout the conversation, we wrestle with questions like: 1. Have you heard any response from international student prospects after Trump became president regarding the idea of pursuing graduate education in the US? Were there any common sentiments or frequently asked questions or concerns? 2. Do you think there’s been a change in the perception of value from the international stage for pursuing graduate education in the US? Why or why not? 3. What has been your marketing and student recruitment response to this? Can you talk in detail about any tactical or strategic shifts you’ve made? What strategies and tactics have you used in the past to attract international students and which are you using now? 4. What market factors do you think could be impacting your international graduate student enrollment BEYOND the Trump effect? - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the term “stealth applicants” — a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand. Enrollment managers, admissions officers, and higher ed marketers alike have used this term for many years to describe the seemingly unstoppable force of a certain number of prospective students that will essentially fly under the radar and appear at the application stage of the admissions process. On this week’s episode of the Enrollify Podcast, we sit down with Tony Fraga, the CEO of DD (an enrollment marketing technology agency). Over the past 14 years of working with schools of all shapes and sizes, Tony has grown accustomed to hearing statements like, “Well there are always some stealth applicants that will come into the applicant pool” and “We’re seeing more stealth applicants than ever before, so we can’t really count on certain marketing tactics.” Tune into this conversation to learn why Tony believes stealth applicants don’t actually exist, and what enrollment marketers can do to eliminate them within the context of their enrollment offices! - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College’s advising office is anything but typical — it operates more like a customer success department than it does a customer service department, which means that Jessica was intimately involved in ensuring that students AND alumni were thriving during the program and after graduation. After almost three years, Jessica decided to take what she’d learned while accompanying graduate education students through their respective programs and apply it on the front lines – in the office of graduate admissions and recruitment. On this week’s episode, Zach Busekrus sits down with Jessica to discuss: - Why Jessica left advising for admissions - How enrollment marketers working in graduate admissions can do a better job at reducing friction during the handoff between admissions and advising - How her advising experience enabled Jessica to be a better enrollment marketing and “sales” professional - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surprised by the amount of friction you encountered along the way? On this week’s episode, Zach Busekrus sits down with Sasha Peterson, the CEO of TargetX, to discuss the future of student lifecycle management. Sasha casts a new vision for reimagining the student experience and explores the various roles that technology, process, and humans play in the creation of (and reduction of) friction in a prospective student’s journey to school. Sasha has worked in the education technology space for over 20 years now, and has incredible insight into what a thriving relationship between software, enrollment marketers, and students should look and feel like. In this episode, Sasha tackles the following questions: - What is the difference between Student Lifecycle Management and Enrollment Management? - Dozens of software solutions over the last decade, TargetX included, have claimed to be the solution to our nation’s retention problem and yet, we still can’t get graduation rates above 60%. Why do you think this is? - What do schools need to have in place before they purchase enrollment management and student retention software? How do schools evaluate if they’re ready or not? - What do you think TargetX does better than any other higher ed CRM? Where do you think you all have the most opportunity to grow? - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately “buy” education. We talk less about the disruption happening on the professional side of things — the massive restructuring and regime changes affecting admissions and marketing folks at all levels, but especially at the graduate level. On this week’s episode, we feature a conversation between Zach Busekrus and Dr. Ray Lutzky on professional development and advancement in enrollment management. After spending 17+ years working in enrollment management, Dr. Lutzky decided to leave the higher education space and join InStride — a public-benefit corporation founded by Arizona State University. Lutzky vulnerably shares about the “glass ceiling” he hit when trying to advance from the director-level to the VP-level — his story and insights will be helpful to any higher education professional evaluating both their short-term and long-term career goals. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marissa Hairston spends her days talking with police officers, teachers, and business professionals about why they want to pursue a master’s degree in fashion design…yes, you read that correctly! On this week’s episode of the Enrollify Podcast, Marissa lends insight into how she recruits for very niche, innovative, and progressive graduate programs that are designed to move the fashion industry forward. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.