Episode 46: Making Sense of the Many College Student COVID-19 Surveys
At this point, you've probably heard or read at least one the recent surveys on how college students are faring in these unprecedented times. On this week's episode, Zach chats with Kevin Kelly, a higher education consultant, on how enrollment marketers can make sense of these surveys.
Higher Ed Pulse · Zach Busekrus, Kevin Kelly
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Show Notes
Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times.
Surveys from Niche, Georgetown University, the Higher Education Data Sharing (HEDS) Consortium, Simpson Scarborough (and a plethora of others), were conducted to garner insight into current student sentiments around distance learning, opening campus in the fall, their mental well-being, and how these realities affect their willingness/ability to pay tuition.
On this week's episode, Zach chats with Kevin Kelly, a higher education consultant, on how enrollment marketers can make sense of these surveys.
Tune in for a thoughtful conversation filled with key ideas and takeaways from this data including:
- How enrollment management teams can protect the mental health of current and deposited students
- How marketing and communication teams can pivot to virtual orientations
- How to make meaningful change happen within bureaucratic institutions
Special thanks to the team at Mongoose for making today's conversation possible. Their intelligent chatbot, Harmony, and texting platform, Cadence, are game changers when it comes to prospective student engagement. Not familiar with Moongose or want to learn more about how your school can use chatbots for student recruitment and engagement? Download their latest free guide, "Does your college website need a chatbot?" to learn more.
http://mongooseresearch.com/enrollify
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