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SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative

SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative

What did we learn about schools' communication flows after submitting 80 RFI and RMI forms at business schools across the country? What are 4 things consumers want to see from advertisers during COVID-19.? And what (if anything) makes your content more authoritative in order to rank higher on Google's search engine results page? Tune in to SecondLook to find out!

Higher Ed Pulse · Matthew Fall, Zach Busekrus

May 5, 202011m 21sbonus

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Show Notes


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Topics

higher education marketingsearch engine optimizationcontent authorityenrollment marketing podcastdigital advertising