SecondLook: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers
Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing?
Higher Ed Pulse · Zach Busekrus, Matthew Fall
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Show Notes
Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new marketing channels be tested and evaluated without wasting budget? And what advice should marketers heed while re-evaluating 2020 and 2021 marketing strategies? Find on this week's edition of SecondLook by Enrollify.
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