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Chat's What (S)he Said Episode 2: How to Connect Better with Students Through Personalized Communication Strategies

Chat's What (S)he Said Episode 2: How to Connect Better with Students Through Personalized Communication Strategies

On this episode of Chat’s What (S)he Said, Zach and Nicole break down several frameworks for communications segmentation and discuss when and where to use email, texting, chatbots, and video SMS within your overarching comm flow.

Higher Ed Pulse · Zach Busekrus, Nicole Gates

November 30, 202151m 10sbonus

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Show Notes

One of the biggest challenges for higher ed marketers is to personalize their communications at scale. No, not just use or personalization tokens, but actually communicate to prospects where, when, and how they wish to be engaged. On this episode of Chat’s What (S)he Said, Zach and Nicole break down several frameworks for communications segmentation and discuss when and where to use email, texting, chatbots, and video SMS within your overarching comm flow. As always, you can expect decent storytelling, good insight, great ideas, and a heck of a lot of fun from this conversation between two of your favorite enrollment marketing nerds.

Learn more about this episode in our show notes.


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Topics

student recruitmentseoemail marketingcontent strategypodcasthigher ed marketinghigher ed podcastseo strategyhigher ed marketing and communicationsenrollment marketing
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