Higher Ed Pulse

In Part 3 of our latest Pulse Check series on Mergers and Acquisitions in Higher Ed, guest Robin Johnson provides applicable advice on managing change during an M&A process. Listeners will learn about:The four stages of processing changeThe integration of different teams and culturesDealing with the uncertainty that comes with M&ABeing an effective leader and manager through the processGuest Name: Dr. Robin JohnsonGuest Social:linkedin.com/in/doctarobhttps://twitter.com/Docta_RobGuest Website: https://www.designorgsolns.comGuest E-book: Blended: A Leader’ Guide to Managing Change During Post M&A Integrations - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this April Fools' Day special of Higher Ed Pulse, Mallory and Seth explore the transformative potential of AI, the challenges of integrating it into educational settings, and the ethical considerations that come with its use. From AI-driven chatbots enhancing student engagement to the pitfalls of technology missteps, this episode unpacks the balance between leveraging AI's benefits and maintaining the irreplaceable human element in education. But there's the twist—and you’ll have to listen to the end of the episode to find out. Key Takeaways:The Potential of AI in Higher Ed: AI can personalize learning experiences, making education more accessible and engaging.Challenges and Ethical Concerns: Implementing AI comes with hurdles, including budget constraints, the need for technical infrastructure, and ethical dilemmas like data privacy and bias.The Human Element: Despite AI's advancements, maintaining a human touch in education is crucial for mentoring, teaching, and inspiring students.Related Links:https://www.motherjones.com/politics/2023/02/vanderbilt-chatgpt-ai-generated-email-michigan-state-shooting/ https://eab.com/resources/blog/data-analytics-blog/missteps-university-leaders-ai-approach/https://www.insidehighered.com/opinion/blogs/online-trending-now/2024/01/05/how-will-ai-disrupt-higher-education-2024https://www.forbes.com/sites/marisagarcia/2024/02/19/what-air-canada-lost-in-remarkable-lying-ai-chatbot-case/?sh=c438d20696f2https://campustechnology.com/Articles/2024/02/22/Survey-Suggests-Higher-Ed-Institutions-Are-Not-Ready-for-Generative-AI.aspx - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the second part of our Pulse Check series on Mergers and Acquisitions in Higher Education, guest host Kin Sejpal speaks with Seth Odell, CEO and founder of Kanahoma, to discuss the realm of marketing within higher education M&A, drawing from his firsthand experiences and expertise in leading such endeavors, as well as serving as an advisor for many others.Listeners can:Learn how to navigate the uncharted territory of M&A as higher ed marketersEstablish their voice and know what marketers should bring to an M&A process - both on the acquiring and acquired sides.Understand the importance of marketing audit (i.e., diligence) and what it entails.Leverage marketing data and their own expertise to develop a sound transition strategy - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're joined by Kevin Renton of Electric Kite and Volt, live from the 2024 CUPRAP conference. Mallory and Kevin talk about running content networks in higher education, with a focus on bringing marketing and enrollment professionals actionable insights and forward-thinking strategies. Key Takeaways:Volt's Origin and Vision: Kevin discusses Volt's transition from an agency blog to a leading marketing magazine and its future content direction.Live Conference Coverage and Community Engagement: A discussion on breaking down barriers and offering insights into conferences to those unable to attend.Artificial Intelligence in Higher Ed Marketing): The importance of AI safety and policies on campuses to ensure responsible use.Enrollify's Growth and Content Expansion: Mallory outlines Enrollify's expansion and new initiatives, including webinars and blogging.Guest Name: Kevin Renton, Principal, Electric Kite - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of the Higher Ed Pulse, Mallory Willsea invites Aaron Blau, VP of Education at Primacy, to talk about all things March Madness. The excitement of March Madness extends beyond just the games, potentially impacting enrollment, marketing, and branding efforts in significant ways. From the visibility boost for lesser-known institutions to the strategies for leveraging athletic success in marketing campaigns, Aaron offers unique insights, blending his passion for college athletics with deep industry knowledge. Key Takeaways:March Madness' Impact on Brand Visibility: March Madness offers unparalleled national visibility, particularly for underdog schools that manage to pull off big upsets, significantly impacting their brand recognition and interest levels. But is that impact just a flash-in-the-pan?Athletics and Enrollment Marketing: Discussion on how athletic success can be leveraged in marketing strategies to enhance enrollment efforts, including connecting athletic content with alumni outcomes and academic achievements.Future of College Athletics: Aaron shares his predictions on the evolving landscape of college athletics.Related Links:https://www.insidehighered.com/opinion/blogs/call-action/2024/03/12/how-all-institutions-can-capitalize-march-madnesshttps://www.insidehighered.com/news/business/revenue-strategies/2024/03/21/betting-big-sports-help-balance-budgethttps://www.forbes.com/advisor/education/online-colleges/does-march-madness-performance-drive-college-application-rates/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the inaugural episode of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpal is joined by Kevin Cavanagh, a seasoned expert in the field, who provides us with a bird's-eye view of the M&A landscape. Whether actively involved in an M&A initiative or not, gaining a high-level understanding of this topic will better equip listeners for what may be inevitable for many in the future.In today’s episode, you can expect to:Understand why mergers and acquisitions are becoming more prevalent in higher education and how they serve as strategic responses to sector challenges.Learn about the importance of keeping student welfare and educational outcomes at the heart of merger and acquisition strategies.Discover the critical role that thorough planning and transparent communication play in the success of M&A processes.Guest Name: Kevin CavanaghGuest Social: https://www.linkedin.com/in/kevin-cavanagh-b4999b2a/Host Name: Kin SejpalHost Social: https://www.linkedin.com/in/kinsejpal/ X (Twitter): @KinSejpal Threads: @Kinsejpal - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a special bonus episode recorded live at CUPRAP 2024, Mallory Willsea connects with Paul Redfern, VP for University Communications and Institutional Strategy at St. Lawrence University. They delve into the buzz around AI at the conference, strategies for attracting top talent to remote areas, and the innovative ways St. Lawrence University supports its hybrid workforce. This episode is a must-listen for those curious about the future of work in higher education and the evolving role of the CMO.Guest Name: Paul Redfern, VP for University Communications and Institutional Strategy, St. Lawrence University and President of CUPRAP - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After celebrating 100 years of the Wood Family maple production, Seth and Mallory examine the complex world of growing discount rates at private faith-based higher education institutions, revealing the challenges and strategic considerations schools face amid shifting market dynamics. This episode uncovers the realities of financial pressures, the importance of brand positioning between quality and value, and innovative approaches to tuition pricing. Leave a comment with your takeaways on Enrollify’s LinkedIn post and Seth and Mallory will pick two listeners at random to receive some sweet syrup treats.Key Takeaways:The Rising Discount Dilemma: Growing discount rates are putting pressure on private institutions, forcing a reevaluation of enrollment strategies and financial sustainability.Branding and Pricing Strategies: The episode highlights the critical difference between quality and value brands in higher education and how misaligned pricing strategies can dilute brand perception.Institutional Examples: Discusses the bold moves by Colby Sawyer College and Lasell University to slash sticker prices to more accurately reflect what students actually pay, potentially setting a precedent for transparent pricing.Market Forces and Institutional Responses: Reflections on the broader implications of market forces on higher ed institutions, including the trend of school closures and mergers.Related Links:https://www.woodsmaple.com/https://www.bethel.edu/institutional-data-research/bethel-study/survey-presentations/history/cccu-survey-2022.pdf - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special bonus episode of Higher Ed Pulse recorded live at CUPRAP 2024, Mallory Willsea sits down with Voltaire Santos Miran, Executive VP of Creative at Carnegie, to dive deep into the intersection of storytelling and artificial intelligence. Voltaire shares his perspective on AI as a crucial tool in the arsenal of modern storytellers, emphasizing its role in enhancing rather than replacing the human touch in creating compelling narratives. Together, they explore practical tools, strategies, and the philosophical implications of AI in storytelling, offering listeners a fresh outlook on leveraging technology to enrich higher education marketing.Key TakeawaysAI as a Storytelling Tool: Voltaire stresses that AI should be viewed as a tool to augment human creativity, not a threat or a gimmick.The Fundamentals of Storytelling: Despite advancements in technology, the core elements of storytelling remain unchanged. Voltaire revisits the timeless structure of storytelling, emphasizing the importance of conflict and the classic Pixar "once upon a time" narrative framework.Practical AI Tools for Marketers: Voltaire highlights specific AI tools like Jasper for maintaining brand voice and Beautiful.AI for creating engaging presentations.The Future of AI and Storytelling: The conversation shifts towards a thought-provoking perspective on the relationship between AI and storytelling, suggesting that the future of AI might actually hinge on storytelling itself.Adapting to Rapid Technological Changes: Both Mallory and Voltaire discuss the fast-paced evolution of technology, advising listeners to stay adaptable and open to changing tools and platforms in their marketing strategies.Guest Name: Voltaire Santos Miran, Executive VP/Creative, CarnegieView Voltaire's Keynote Slide Deck: https://drive.google.com/file/d/1YlMqzc69IIp5EH38Uvgp0pYEyUtt8W5t/view?usp=sharing - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory WillseaIn Part 3 of this series, Setting Students Up for Success, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss strategies for setting students up for success after they have committed to enroll. They delve into the responsibilities of institutions in preparing students, the significance of effective orientation programs, and the use of digital platforms to streamline the post-admission process. The conversation highlights the importance of personalized, high-tech support to ensure a seamless transition for students, especially those from first-generation backgrounds.Key Takeaways:Importance of orientation and post-admission support for new students.Role of digital platforms in simplifying post-enrollment procedures.Strategies for engaging and preparing students for their college journey.Emphasizing the need for personalized support for first-generation students.Discussion on the role of institutions in breaking down silos to foster better student experiences.This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more. Connect with Dustin Ramsdell - https://www.linkedin.com/in/dustinramsdell/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The role of a CMO, especially in the dynamic landscape of higher education, requires a balance between strategic investment, operational agility, and creative problem-solving. In this compelling episode, Mallory and Seth discuss the evolving role of the Chief Marketing Officer (CMO) in higher education. Drawing insights from recent research by SimpsonScarborough, they uncover the stark pressures CMOs face, from budget constraints to the expectation to be all-encompassing leaders. With the landscape of higher education marketing changing rapidly, how can today's CMOs navigate these challenges through strategic innovation and effective resource management?Key Takeaways:Pressure on CMOs: Nearly every CMO feels the burden of leadership expectations with inadequate resources The Unicorn CMO: Today's CMOs are expected to be strategic visionaries, operational experts, tech-savvy, and more, amidst resource constraints.Networking & Opportunities: A rise in professionals seeking opportunities outside campus roles, highlighting a need for impactful work without barriers.Resource Management Over Resource Increase: Emphasizing efficient use of available resources through innovation, especially leveraging AI for productivity.Investing in MarTech: The imbalance in higher education budgets, with a call to reallocate towards marketing technology for scalability and efficiency.Book Recommendations: Seth and Mallory share some of their favorites.Related Links: https://cmo-study.simpsonscarborough.com/?hsCtaTracking=265fc78a-3d5d-4c2e-822e-67008ea93498%7C4d061a2c-1bc4-4b50-8430-d27ca04127a6https://www.insidehighered.com/opinion/blogs/call-actionBook Recommendation List:https://www.amazon.com/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501https://www.amazon.com/Ten-Types-Innovation-Discipline-Breakthroughs/dp/1118504240https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X/ref=sr_1_2_sspa?crid[…]2Caps%2C138&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1471178412/ref=sr_1_5?crid=M831Z50FG4[…]s=shoe+dog&qid=1709838153&sprefix=shoe+dog%2Caps%2C137&sr=8-5https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021/ref=tmm_hrd_swat[…]yQEGj2XKVmNJiKLa-13rrOcyfRmt6jzAEtj_ibo&qid=1709838189&sr=8-1 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea.In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to build a sense of community with accepted students, emphasizing the importance of engaging digital experiences, personalized interactions, and showcasing campus life. The episode covers how technology, like AI chatbots and digital experience platforms, and human connections can ease student anxieties and assist in making informed decisions.Key Takeaways:Engaging Prospective Students: The importance of engaging students during the decision-making process and providing a compelling option for them to choose your institution.Building Community: The role of community in a student's decision, including insights into peer groups, campus life, and student success stories.Addressing Key Student Questions: The crucial concerns of students at this stage, such as pricing, resources, and program specifics.Role of Technology in Decision-Making: How digital tools enhance the student experience and provide seamless support.Importance of Community for Graduate Students: Building community is equally critical for graduate students, with a focus on faculty engagement and peer connections.This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of The Higher Ed Pulse dives deep into the evolving landscape of standardized testing in higher education, sparked by recent policy reversals at institutions like Dartmouth and Yale. Mallory and Seth discuss the implications of these changes, not just for admissions but also for marketing and recruitment strategies. The conversation covers the potential impact on student diversity, list buying challenges for marketers, and how institutions are navigating these uncertain waters.Key Takeaways:Dartmouth's reversal on test-optional policies raises questions about the role of standardized testing in admissions, particularly for marginalized students.The shift towards test-optional and test-flexible policies among elite institutions might signal a broader trend, with significant implications for admissions strategies across higher education.The decline in SAT participation and the changing landscape of list buying present new challenges for higher ed marketers, necessitating innovative approaches to student recruitment.The importance of clear communication with prospective students about admissions requirements and the use of test scores in the decision-making process.The discussion extends to the broader impacts on marketing strategies, including the shift away from list buying towards digital marketing efforts and the need for institutions to adapt to these changes.Related Links:https://home.dartmouth.edu/sites/home/files/2024-02/sat-undergrad-admissions.pdfhttps://admissions.yale.edu/test-flexiblehttps://www.edweek.org/teaching-learning/dartmouth-and-yale-are-backtracking-on-test-optional-admissions-why-that-matters/2024/02https://www.insidehighered.com/news/admissions/traditional-age/2024/02/26/no-emerging-consensus-standardized-test-policieshttps://podcasts.enrollify.org/talking-tactics/ep-1-maximize-your-prospect-data-with-a-two-step-rfi-processDayana Kibild’s Viral LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7166088254771965953/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory WillseaIn Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college selection process. They discuss the challenges posed by the overwhelming number of options and the noise in higher education marketing. Key insights revolve around the importance of creating a distinctive institutional brand and leveraging digital platforms to personalize the student experience.Key Takeaways:The overwhelming number of options and marketing noise in higher education makes it challenging for students to make informed choices.Importance of a distinctive institutional brand to stand out and attract the right students.The role of digital experience platforms in personalizing and streamlining the college selection process.Behavioral economics and the emotional aspects of student decision-making.Future-focused approach: preparing institutions for the evolving landscape of student recruitment.This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Higher Ed Pulse, hosts Mallory and Seth dive deep into OpenAI's latest innovation, Sora, and its groundbreaking implications for video production in higher education marketing. They explore how Sora, an AI capable of generating video from text prompts, might revolutionize content creation, offering both challenges and opportunities for higher ed marketers and video production companies. They ponder the future of personalized video messaging, SEO strategies, and creative campaign testing in the higher education landscape.Key Takeaways:OpenAI's Sora: A new AI model capable of generating up to one-minute videos from text prompts, potentially revolutionizing higher education marketing and video production Impact on Video Production: Insights into how Sora could alter traditional video production methods, emphasizing the increasing value of authentic, real student content.Staffing and Budget Solutions: Discussing how AI-enabled content creation, like Sora, can address higher education's staffing and budget limitations by augmenting content production capabilities.SEO and Personalization Opportunities: Exploring the potential of Sora to enhance SEO strategies with video content and create highly personalized student communications.Creative Campaign Testing: The potential for using Sora to pressure test creative campaigns, providing a valuable tool for non-creatives involved in the marketing process.Related Links: https://openai.com/sorahttps://www.techradar.com/computing/artificial-intelligence/11-mind-blowing-sora-shorts-that-show-why-its-a-chatgpt-moment-for-ai-videohttps://www.datacamp.com/blog/openai-announces-sora-text-to-video-generative-ai-is-about-to-go-mainstream - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is supplementing the undergraduate enrollment cliff. Guest Names:Kittie Pain, Director of Graduate Admissions, Kutztown UniversityMarcus Hanscom, Director of Enrollment Marketing, DD AgencyBrett DiMarzo, Director, Graduate Enrollment Digital Strategy, Boston CollegeKeith Ramsdell, Vice President for Enrollment Management and Marketing, Ashland UniversityGuest Social Handles: Kittie Pain:LinkedIn: https://www.linkedin.com/in/kittiepain/X (Twitter): https://twitter.com/kittpainMarcus Hanscom:LinkedIn: https://www.linkedin.com/in/marcushanscom/X (Twitter): https://twitter.com/MarcusHanscomBrett DiMarzo: LinkedIn: https://www.linkedin.com/in/brett-dimarzo-1a135262/ Keith Ramsdell: LinkedIn: https://www.linkedin.com/in/keith-ramsdell-06784945/Kittie Pain Bio: Kittie Pain serves as the director of graduate admissions at Kutztown University of Pennsylvania and has over twenty years of experience in graduate enrollment management (GEM). She holds a bachelor’s degree from McDaniel College and a master’s degree from Drew University. She is a member of the NAGAP Publications and Marketing committees and serves on the McDaniel College Alumni Council.Marcus Hanscom Bio: A purpose-driven, higher education enrollment management and marketing leader, Marcus Hanscom is the Director of Enrollment Marketing at DD Agency, a full-service digital marketing agency focused on inbound marketing for higher education. Prior to joining DD Agency in October 2023, he worked in progressive roles in enrollment management at Roger Williams University and the University of New Haven, predominantly working with graduate students. He also recently served as a higher education consultant for Dutcher LLC, supporting clients in academic program analysis and development, market research, digital marketing strategy, staffing assessment, and more.Marcus has presented widely on enrollment management and marketing strategies at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie, NAGAP, NEGAP, Stamats, TxGAP, and others, and completed his third term on the NAGAP Board of Directors in 2020. He was awarded the NAGAP Distinguished Service Award in 2023 and is co-host of the official NAGAP podcast, The NAGAP Report. He was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.Brett DiMarzo Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.Keith Ramsdell Bio: Keith Ramsdell serves as Vice President for Enrollment Management and Marketing at Ashland University in Ohio where he provides strategic leadership and vision for undergraduate, graduate, international and online admissions, enrollment operations, financial aid, military and veterans services, marketing and communications. Keith is currently chair of the NAGAP External Relations and Partnerships Committee and a member of the NAGAP Experts Bureau. He has 25 years of progressive leadership experience in higher education and enrollment management, with nearly 15 years focused exclusively on graduate enrollment. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this pod

Mallory and Seth dive deep into the world of Hollywood's advertising strategies and Disney's unique approach to storytelling. With insider insights from HBO MAX and Disney's latest campaigns, they explore how contextually relevant and emotionally charged content can dramatically enhance audience engagement. Listen in for actionable tips on how to apply these big-budget strategies to higher education marketing, making your campaigns more memorable and impactful.Key Takeaways:Contextual Relevance in Advertising: Insights from HBO MAX on the effectiveness of short, upfront ads to improve the viewing experience without interruption. And the importance of making ads contextually relevant and the positive impact on brand awareness and website traffic.Disney's "This is Magic" Campaign: A shift in marketing strategy focusing on real, emotive moments captured at Disney parks, moving away from fast-paced excitement to genuine, heartwarming storytelling. The power of using real people and authentic experiences to connect deeply with the audience, and how this approach can be adapted for higher education marketing.The Role of Emotion in Marketing: Emphasizing the impact of making viewers feel something significant, drawing on the Maya Angelou quote about people remembering how you made them feel. And strategies for capturing and sharing micro-moments that resonate on an emotional level, whether through high-quality production or simple smartphone videos.Watch Disney’s “This Is Magic” Campaign: https://www.youtube.com/watch?v=jWyOgXKNCic - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ed tech is an ever evolving landscape, and in the case of graduate enrollment managers, one that is difficult to keep up with at times. In this episode, Shane Baglini is joined by Ardis Kadiu, Founder and CEO of Element451, to take a deep dive into the world of CRMs, ed tech and AI in graduate enrollment management. We’ll look at the various options available to GEM professionals, what to look for in your CRM and tech stack, and how AI is changing the GEM game. Guest Name: Ardis Kadiu, Founder and CEO, Element451Guest Social:LinkedIn: https://www.linkedin.com/in/ardis/X (Twitter): https://twitter.com/ardisGuest Bio: Ardis Kadiu is the Founder and CEO of Element451. After graduating from NYU with an MS in Digital Media and an MBA, Ardis helped found Spark451, a higher-ed communications company, and began realizing his vision to transform traditional and outdated student recruitment with the tools of the future. With more than 15 years of higher education experience, he designed what is now known as the Element451 student engagement CRM. In 2018, Element451 broke away from Spark451 to focus solely on the business line of developing intelligent, modern CRM solutions for higher education professionals, combining his extensive technology and higher ed experience. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of Higher Ed Pulse offers a dive deep into the concept of direct admissions in higher education. Our hosts, Mallory and Seth, explore how this approach is reshaping the college application process, with the promise of a simpler and more accessible process, particularly for first-gen and diverse student populations. They dissect the potential impacts, benefits, and challenges of implementing direct admissions strategies at institutions.Key Takeaways:Direct Admissions Explained: Simplifies the college application process by allowing students admission based on predetermined criteria, such as GPA and test scores, without essays or lengthy interviews.More Sizzle Than Steak? While it’s celebrated for its potential to streamline the college application process and enhance accessibility, its actual impact on enrollment growth might not meet expectations. They emphasize that direct admissions tend to generate a lot of excitement (the sizzle) but may not substantially change enrollment numbers (the steak).Application Volume vs. Enrollment Starts: A critical examination reveals that an increase in application volume, spurred by direct admissions, does not necessarily correlate with an increase in students actually enrolling. Direct Admissions as Expensive Lead Gen: The conversation shifts to describe direct admissions as an expensive form of lead generation rather than a surefire enrollment strategy. This viewpoint challenges the perception of direct admissions as an end-to-end solution, instead framing it as the beginning of a longer engagement and conversion process.Future Directions and Innovations: The hosts consider how direct admissions could evolve and what it means for higher ed marketing and student engagement strategies.New York State Direct Admissions Initiative: https://www.insidehighered.com/news/quick-takes/2024/01/11/new-york-state-launches-direct-admission-initiativeNICHE Direct Admissions Outcomes: https://www.niche.com/about/enrollment-insights/niche-direct-admissions-beta-outcomes-data/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Guide to Graduate Marketing in 2024 Pulse Check, Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications and Danielle Robinson Bell, assistant professor and director of Medill’s Integrated Marketing Communications (IMC) Professional master's program to discuss the graduate student experience. Whitaker and Bell share their unique and varied experience in the graduate landscape, offering both a high level view of the graduate student experience, as well as a deep dive into the motivators, behaviors and expectations of graduate students in 2024.Guest Names:Charles Whitaker, dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing CommunicationsDanielle Bell, assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program at Northwestern University Medill School of Journalism, Media, Integrated Marketing CommunicationsGuest Social Handles:Charles Whitaker LinkedIn: https://www.linkedin.com/in/charles-whitaker-b106b59/Danielle Bell LinkedIn: https://www.linkedin.com/in/daniellerobinsonbell/Guest Bio:Charles Whitaker: Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Whitaker, who holds bachelor’s and master’s degrees from Medill, is the first alumnus of the school to serve as dean. Before joining the Medill faculty, Whitaker was a senior editor at Ebony magazine, where he covered a wide range of cultural, social, and political issues and events on four continents, including two U.S. presidential campaigns, and the installation of the first black members of the British Parliament. Danielle Bell: Danielle Robinson Bell is an assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program. Bell's area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women, and BIPOC in the workplace. Bell spent more than 15 years on the agency side of advertising and branding creating integrated marketing campaigns for some of the world's most recognized brands. Prior to joining Medill, she served as a trusted adviser to business leaders on matters related to crisis communications, reputation management, public relations and inclusive communications. She earned her bachelor of science in journalism from Northwestern University Medill School, and here MBA from Northwestern University Kellogg School of Managament. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into a new Dentsu Consumer Navigator study on the American Mindset. They explore the potential impact of economic uncertainty on higher education enrollment and the rise of alternative credentials. The conversation then shifts to the Pennsylvania governor’s proposed tuition reduction plan, its implications for different types of institutions, and the need for equitable implementation.Takeaways:Consumer confidence in the economy is declining, despite the stock market performing well.Historically, higher education enrollment increases during economic downturns, but this time may be different due to decreased confidence in the value of a college degree.Marketers should focus on increasing scholarship opportunities and positioning on value rather than price.Pennsylvania Gov. Josh Shapiro recently unveiled a tuition reduction plan for low- and middle-income students. But is the plan fair and will it undercut the cost saving value prop for the state’s community colleges? Dentsu Reports: https://www.dentsu.com/us/en/navigatorPennsylvania Higher Ed System Restructuring Plan: https://www.chronicle.com/article/pennsylvanias-governor-seeks-to-consolidate-most-of-its-public-colleges-and-make-them-more-affordable - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024. Mike and Shane dive into the nuances and differences in strategy and tactics when marketing to the graduate audience, the value of a graduate degree in 2024, the graduate student journey and Mike shares trends and an outlook as we approach the demographic cliff. Guest Name: Mike McGetrick, Vice President, Spark451Guest Social Handles: LinkedIn: https://www.linkedin.com/in/michaelmcgetrick/Guest Bio: Mike McGetrick is a marketing communications professional and educator with more than 30 years of experience in the higher education marketing field. Mike leverages cross-disciplinary experience to solve a wide array of challenges for his clients at Spark451. He leads the creative and digital services groups and is the graduate marketing practice lead. In the course of his career as a marketing agency executive, Mike has worked at numerous New York-based agencies and in the Creative Studio at Disney Television. Mike is also an adjunct professor at NYU, where he teaches digital marketing. Mike has been a host faculty member for the NAGAP executive professional development workshops on interactive marketing. He holds a Bachelor of Arts in English and Studio Art from Brooklyn College and an MSM and MBA from New York University. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management. First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in repairs. A recent article from Jeff Selingo hones in on the current trend: academic innovation, applying technology in teaching and credentialing and aligning with evolving student preferences and technological advancements.Then the hosts turn to a viral LinkedIn post from Jaime Hunt. Jaime's reflections offer a thought-provoking perspective on higher education marketing, urging professionals to look beyond conventional metrics and focus on the deeper impact of their work. Takeaways:The future of higher education is changing, with a shift towards tech-first education and a focus on microcredentialing.The criteria for selecting an institution is evolving, with younger generations having different priorities compared to previous generations.Implementing high-tech solutions in higher education can widen the gap between institutions that can afford them and those that can't.Higher ed marketers should focus on impact, transformation, and storytelling to make a positive difference in students' lives.Related Links:Kansas article: https://kansasreflector.com/2023/12/28/kansas-universities-demolishing-old-buildings-to-save-millions-on-deferred-maintenance/Chronicle Jeff Selingo article: https://www.chronicle.com/article/the-new-academic-arms-raceJaime’s LI Post: https://www.linkedin.com/feed/update/urn:li:activity:7155213947330056192/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A7155213947330056192%2C7155587369465729025)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(7155587369465729025%2Curn%3Ali%3Aactivity%3A7155213947330056192) Connect with our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodell About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, enrollment, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows help higher ed marketers and admissions professionals find their next big idea, and feature a selection of the industry’s best as your hosts. Learn from Bryan Gross, Eddie Francis, Jenny Li Fowler, Allison Turcio, Dayana Kibilds, and so many other of your favorite leaders in higher ed.Enrollify is made possible by Element451 — the next generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at Element451.com. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Exciting news! Your beloved Enrollify Podcast has evolved into something even more fantastic. New name, new format, and new hosts! Introducing Higher Ed Pulse — your weekly spotlight on the latest in higher education marketing and enrollment management. Join Mallory Willsea, VP of Marketing at Element451, and Seth Odell, Founder and CEO of Kanahoma, as they co-host this 15-minute, weekly news show every Monday morning. From headline news to social posts, insider insights to industry observations, you can expect every episode to be packed with value, wit, and a hot take (or two!).Subscribe to receive email updates every Monday morning after the episode goes live, and be sure to follow Enrollify on LinkedIn so you can join in on the conversation post-episode drop!About your new hosts:Mallory Willsea serves as VP of Marketing at Element451 —the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.Seth Odell is widely considered one of the industry's leading enrollment marketing experts. Seth brings over 15 years of education marketing experience at some of our sector's top organizations, including Southern New Hampshire University, UCLA, National University System, and more. Today, he is the Founder and CEO of Kanahoma, the fastest-growing digital marketing agency in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode of The Enrollify Podcast, Zach chats with Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer. The conversation kicks off with Brian sharing the captivating backstory of how he co-authored a book with renowned content marketing guru Joe Pulizzi. Known for his innovative approach in an industry not typically associated with cutting-edge content marketing, Brian discusses why he chooses to apply his progressive strategies in the higher education sector. He reflects on his recent content marketing endeavors, highlighting both the successes and the less fruitful experiments. This leads to a discussion about how higher education can enhance its content marketing tactics. Finally, Brian shares his provocative and forward-looking views on the future of content marketing. This episode is a must-listen for anyone interested in the evolving landscape of content strategy, especially in the context of higher education.Learn more about Brian here.Connect with Brian on LinkedIn. About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We are thrilled to announce that Jenny Li Fowler, who is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of a brand new book called “Organic Social Media”, will be joining Enrollify as host of Season 2 of our podcast, Confessions of a Higher Ed Social Media Manager.Jenny has spent her career working in social and is currently in charge of developing and executing institute-wide social media initiatives for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Before MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.In this new season, Jenny covers the do's, don'ts, and dynamics of the complex, challenging, and changing social media ecosystem. Together with other higher ed social media managers, she’ll bring on the podcast, she’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. You can also expect novel and actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, you’re bound to find something of value in this podcast.Follow the show on Apple Podcasts Follow the show on SpotifySubscribe to Email Updates for the ShowAbout the Show:Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We’ll share actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, we've got you covered.Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Zach sits down with Aaron Blau of Primacy to chat for 10 minutes of hot takes on higher ed marketing. This episode was live recorded at AMA Higher Ed Marketing in Chicago in November 2023. Aaron Blau has over 13 years of work experience in various roles in education, marketing, and business development. Aaron is currently the VP of Education at Primacy.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of non-digital marketing, Gen Alpha's expectations from educational institutions, the role of AI in creative content, and what the creator economy in 2024 will look like.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this podcast episode of The Enrollify Podcast, recorded Live from AMA, Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education.Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies. She introduces her new book, Organic Social Media: How to Build Flourishing Online Communities, which focuses on transferring knowledge about social media strategy based on her experiences and learnings. In this episode, Zach and Jenny discuss Jenny's "six M's of social media" - Mission, Message, Management, Medium, Metrics, and Monitoring - and chat about the importance of strategy over tactics in choosing the right channels for social media engagement.Furthermore, Jenny talks about the "three scroll rule" - a strategy ensuring diversity and representation in MIT's social media content, ensuring that within three scrolls, a follower can see a comprehensive story of the institution.Finally, the podcast touches on the future of social media, with Jenny predicting a shift towards more "owned spaces" as opposed to "rented spaces" on existing social media platforms. She believes that this shift will provide a safer and more controlled environment for content.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Introducing Generation AI — the groundbreaking show designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. Each episode delves into the most pressing AI topics, breaking down complex concepts into understandable, actionable insights.In this episode of The Enrollify Podcast, you’ll get a sneak peek of Generation AI’s first episode.Join hosts Ardis Kadiu and Dr. JC Bonilla as they explore the year’s major milestones in artificial intelligence, their impact on education and work, and the emerging trends in prompt engineering and generative AI. From ChatGPT’s record-breaking user growth to the introduction of GPT-4 and beyond, this episode is your guide to understanding how AI reshaped our world in 2023.Listen to the first episode and subscribe at https://generationaishow.com/About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, ​through brand building, performance marketing, and high-touch customer engagement strategies. Eric currently serves as Senior Vice President of Marketing at Fusion Academy, building the world's most personalized schools. In this episode of The Enrollify Podcast, Eric and Zach discuss marketing leadership lessons that Eric has learned having worked in K-12, B2B, and Higher Education marketing contexts over the last 15 years.You can connect with Eric on LinkedIn here.About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph Master and Jamie Ceman (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach sits down with Shamell Forbes, Campus Partner Associate at Campus Sonar, whose unconventional journey into higher education sales is as inspiring as it is insightful. Shamell candidly shares his transition from social services to higher ed, driven by a combination of necessity and a passion for change. His story is a vivid illustration of adaptability and the pursuit of new opportunities, resonating deeply with themes of innovation and personal growth.As we delve deeper, Shamell opens up about his initial encounters with the complex world of higher education, shedding light on the nuanced dynamics of sales in this unique sector. His approach blends humor and authenticity, revealing how genuine connections and social media savvy can transform professional relationships and drive success.Listeners will be particularly intrigued by Shamell's experiences with Unibuddy, a UK-based company venturing into the US market. His perspectives offer a rare glimpse into the contrasts and challenges of navigating different educational landscapes, highlighting the importance of flexibility and strategic thinking.Throughout the episode, Shamell's enthusiasm for higher education shines through. He passionately discusses the potential for innovation within the sector, advocating for a more entrepreneurial mindset among professionals. His journey is not just a story of career transition but a testament to the transformative power of embracing new challenges and redefining success in the evolving landscape of higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions — an education marketing agency in Indianapolis, Indiana. Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles. In this episode, Zach and Bart discuss the importance of AI literacy in higher education and how marketers and admissions professionals can leverage generative AI tools to attract the next generations of students more efficiently and effectively. To learn more about Bart’s work, be sure to check out Caylor Solutions. And, if you’re not already subscribed, have a listen to his weekly podcast, The Higher Ed Marketer, wherever you get your podcasts. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California — an institution founded in 1851 that became the first college for women in California and the first Catholic University to offer women a chance to earn a bachelor’s degree.In 2021 Notre Dame de Namur University closed its undergraduate programs, but many mistakenly thought this meant that this institution, a pillar of the community founded by the Sisters of Notre Dame de Namur, had closed its doors completely.However, Notre Dame de Namur University wants Belmont and the surrounding regions to know that it is here to stay. In this episode, Kurt shares how he and the leadership at NDNU navigated through this trying transition, how they’ve shifted their branding, marketing, and recruitment efforts to focus solely on graduate education, and how they’ve grown enrollment just two years after making such a pivotal decision. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach takes the hot seat and is interviewed by Mallory Willsea of Element451. Zach unveils the exciting next chapter of Enrollify's story! You're not going to want to miss this one, folks!Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode conversation, Zach chats with John Azoni, Founder and CEO of Unvelid — a video production agency serving higher education — and host of Higher Ed Storytelling University — about what marketers get wrong when it comes to storytelling.Zach and John discuss:Why marketing and storytelling are not necessarily two sides of the same coinHow to set up an interview environment that is conducive to capturing great contentThings you should never ask in an interviewWhy higher ed marketers should care about creating Instagrammable momentsWhat higher ed marketers can learn from Love is BlindAnd so much more!If you’re not already following John on LinkedIn, you can do so here. Also, learn more about his offerings for schools large and small here. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO of Education Marketer, about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like.Zach and Kyle also riff on:The pros of LinkedIn’s algorithm as opposed to those of other social networksWhy higher ed should invest more in long-form contentHow to think differently about telling student storiesWhat higher ed marketers can learn from influencers about email marketingAnd so much more!If you’re not already following Kyle on LinkedIn, you can do so here. Also, learn more about his offerings for schools large and small here. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 4 of How to Market an Online Graduate Program you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education. Ray, Nici and I discuss:How schools can ensure continuous program improvement and innovation beyond the initial three-year marketing periodHow schools should evaluate their marketing strategy in relation to current market trends and competitionHow can schools leverage the data accumulated over the last three years to inform other program growth strategiesHot takes on leveraging faculty for alumni engagement and student recruitment And loads moreCheck out the rest of this 4-part series!Ep. 1: Building The Foundation To Ensure SuccessEp. 2: Year Two Marketing Strategies For Online Graduate ProgramsEp. 3: Year Three Marketing Strategies For A New Online Graduate Program - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey.Zach and Chase discuss why there’s so much friction in university technology stacks and what strategies and tactics can be put into place to reduce that friction and create a more integrated, student-friendly experience. Chase explains why he believes the future of education technology will be highly integrated and that each department, perhaps each individual, will be able to use the tools they want to accomplish their goals but that each of these systems will be perfectly integrated so as to offer each university stakeholder a beautiful, simple user experience. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey.Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent.In this conversation, Zach and Steve riff on how the enrollment management and marketing and communications units of the future should be structured, what higher ed can learn from the banking and hospitality industries, and much more. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about.Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 3 of How to Market an Online Graduate Program you’ll meet Caroline Khalili, Vice President of Creative Services, and John Van Fleet, Chief Marketing Officer, at Archer Education. Caroline, John and I discuss:What key metrics and indicators schools should focus on in year 3 and how to make data-driven improvements based on the performance of the marketing program in years 1 and 2How schools should evaluate their marketing strategy in relation to current market trends and competitionHow schools can incorporate user-generated content (UGC) to enhance social proof and credibility in their marketing effortsAnd loads more - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this dynamic conversation, Zach sits down with Jaime Hunt, the Chief Marketing Officer at Old Dominion University in Norfolk, Virginia and the host of Enrollify’s Confessions of a Higher Ed CMO podcast. Zach and Jaime explore how higher education as an industry is doing at preparing marketers to become CMOs, what marketing as a strategic unit on campus should and should not be held accountable to, and lessons Jaime has learned after interviewing dozens of the industry’s most innovative marketing leaders on her podcast. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Zach sits down with Ashley Budd, a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education. Ashley revisits the early days of working in marketing and communications and recounts how she had to secure the social handles on Facebook and Instagram for the Rochester Institute of Technology, and also unpacks:What it’s like raising money at an Ivy Leage schoolHow marketing and communication strategies with alumni and donors need to be reimaginedSome ideas she has for creating more meaningful relationships with students before they become alumniAnd some hot takes she has on the future of higher ed marketing more generally.Ashley invites you to connect with her on LinkedIn and to sign up for her popular newsletter, Ashley in your Inbox, at ashleybudd.com. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more. This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 2 of How to Market an Online Graduate Program you’ll meet Clayton Dean, Senior Vice President and Ray Martinez, Vice President of SEO at Archer Education. Clayton, Ray, and Zach discuss:The key questions that schools should ask themselves after the first year of an online grad program’s life in order to evaluate and refine their marketing campaigns in year 2How schools can expand their non-branded search presence for their online graduate programsHow schools can leverage the feedback loop between paid advertising and SEO to improve their marketing efforts for online graduate programsAnd loads more - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Zach sits down with Tony Fraga, CEO of DD Agency, live at DD Agency’s biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to).Furthermore, the duo discusses what it means to be a disruptor in the context of marketing today, why SEO matters today more than ever before for colleges and universities, and the skillsets Tony believes will be crucial for marketers to attain — or further develop — in the next couple of years. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 1 of How to Market an Online Graduate Program you’ll meet Angie Mohr SVP of Student Engagement and John Goodwin Senior Managing Director at Archer. Angie, John, and I discuss:What the key differences between marketing in-person graduate programs and online programs are — and how should schools tailor their marketing strategies accordinglyWhy marketing leadership should have a seat at the table during the development of the program itselfWhat the balance between paid and organic strategies look like in the initial stages of marketing an online graduate program should look likeAnd loads more - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.