Higher Ed Pulse

Recorded at the ASU+GSV inaugural AIR Show, Mallory chats with Obi Ogbanufe, a Professor at the University of North Texas. Obi shares her insights on the crucial role of ethics in artificial intelligence, particularly within educational technology. She explains and explores “FATE” — the importance of incorporating fairness, accountability, transparency, explainability, and privacy into AI systems. Obi underscores the impact these principles can have on both developers and consumers of AI.Guest Name: Obi Ogbanufe, Ph.D., Assistant Professor of Information Technology and Decision Sciences at the University of North Texas.Guest Bio: Dr. Obi is a researcher and an educator. She teaches data mining, cybersecurity, predictive analytics, and data warehousing courses. Her research includes behavioral security, cybercrime, ethics of artificial intelligence, and risk management. She is also a recipient of the National Science Foundation CyberCorps Award. Her research has been published in peer-reviewed journals, including Information Systems Journal, Decision Support Systems, and Information & Management. She has a Bachelor of Engineering in Computer Science and Engineering, a Master of Science in Systems Engineering and Management, and a PhD in Information Systems.Dr. Obi has worked in many technical and managerial roles in the private and public sectors. She founded Indigomark LLC, a technology consulting company, and is the author of the book series "Technology Made Simple for the Technical Recruiter" and other technical screening books in Java, Databases, and Artificial Intelligence/Machine Learning. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in educational technology and the real-world applications of artificial intelligence shaking up the industry.Key Takeaways:Venture Capital Challenges: Insights into how previous high investments are now struggling due to market downturns, affecting innovation funding.Market Realities and Opportunities: Exploration of the current market dynamics, identifying potential winners and the ongoing importance of effective marketing.Networking and Industry Dynamics: Observations from the conference highlight continuous industry movements and personal changes within the field.Globalization of Education: Conversations about expanding educational influence beyond local boundaries to a global scale. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the 5th and final part of this Pulse Check series on Mergers and Acquisitions in Higher Ed, Kin Sejpal is joined by R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, to explore the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.Discover the crucial role insights play in shaping a compelling brand narrative.Learn how to find substance amidst a crowded, transactional, and noisy market landscape.Explore strategies to transition from a transactional acquisition to a genuine merger of two entities.Gain insights into navigating the integration of two brands to achieve clear alignment and trust within both organizations.Understand the significance of cultural fit for long-term success in brand development and mergers.Guest 1 Name: R. Ethan BradenGuest 1 Social: https://www.linkedin.com/in/robertethanbraden/Guest 2 Name: Kati PrattGuest 2 Social: https://www.linkedin.com/in/katipratt/https://twitter.com/Kati_Pratt - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

President Nick Ladany of San Francisco Bay University (SFBU) shares his vision for higher education. Focused on disrupting traditional models, SFBU introduces modern approaches to faculty development, student wellness, and a restructured curriculum aimed at real-world success. Join us as Nick explains how SFBU’s strategies are set to redefine the academic landscape, ensuring affordability, accessibility, and transformative educational experiences.Key Takeaways Revolutionizing Faculty Roles: SFBU is challenging traditional norms by requiring faculty to engage in continuous learning and teaching improvement, moving away from outdated tenure models.Enhanced Student Wellness Programs: Comprehensive support systems including unlimited mental health services, financial literacy, and nutritional advice aim to support every aspect of student well-being.Curriculum Innovation: With a focus on reducing unnecessary coursework, SFBU plans an academic program to streamline graduation without compromising educational quality.No Athletics, More Resources: Redirecting funds typically used for athletics to enhance academic and support services, maximizing the value of tuition dollars.Guest Name: Nick Ladany, President, San Francisco Bay University (SFBU)Guest Bio: Nick Ladany, Ph.D., is the President of San Francisco Bay University (SFBU). In the spirit of the Silicon Valley, SFBU is acting like a startup and challenger brand in higher education, with the purpose of disrupting higher education and developing a university that is accessible and affordable, with a deep commitment to serving the common good. SFBU’s unique and innovative approach to higher education capitalizes on six pillars of the student experience: praxis academics, life literacy, comprehensive wellness, multiple meaningful relationships, lifelong careers readiness, and financial support, all of which is aimed at meaningful and successful student outcomes. Previously he was President of Oglethorpe University in Atlanta, Georgia, where he led the university through the pandemic, facilitated record enrollments, enhanced fiscal stewardship, built a leadership team, strengthened a commitment to DEI, and enhanced student success and wellness. He alsoserved as Dean of the School of Leadership and Education Sciences and Associate Provost for Academic Outreach at the University of San Diego; and Dean of the School of Education and Counseling Psychology at Santa Clara University in Santa Clara, CA. Prior to that he was Director of the Counseling Program at Loyola Marymount University in Los Angeles, CA; and Chair of the Department of Education and Human Services and Program Coordinator & Director of Doctoral Training of the Counseling Psychology Program at Lehigh University in Bethlehem, Pennsylvania. He received his Ph.D. from the University at Albany, State University of New York, in 1992 and his B.S. in Psychology from the University of Maryland, College Park. He has more than 80 publications, including 6 books, and has conducted over 250 national and international presentations in more than 20 countries in higher education leadership; and supervision and training of mental health practitioners. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at the ASU GSV Air Show, Mallory chats with Auryan Ratliff, Director of Creative and Emerging Technology at ASU Online. Auryan introduces us to a groundbreaking tool designed to alleviate choice paralysis among prospective students — ASU’s degree recommendation engine. Powered by generative AI, this tool personalizes degree selection based on a quiz that assesses a student’s preferences and educational goals.Key Takeaways:AI-Powered Customization: The degree recommendation engine uses generative AI to match students with the ideal ASU degree based on their interests and career aspirations.Understanding Student Needs: The tool asks a variety of questions — from academic interests to desired workplace environment — to tailor degree recommendations effectively.Reducing Choice Overload: With over 800 degree options, ASU utilizes this AI tool to help students navigate their choices without feeling overwhelmed.Future of Educational Tools: Beyond degree selection, this AI initiative is poised to personalize the entire educational experience, including financial aid and course selection.Guest Name: Auryan Ratliff, Director of Creative & Emerging Technologies at EdPlus at Arizona State UniversityGuest Bio: Auryan Ratliff is the Director of Creative & Emerging Technologies at EdPlus at Arizona State University and is currently leading a team responsible for building out the new Immersive Technology Initiative for EdPlus. Auryan and his team focus on designing solutions and enhancing the ASU technology stack for a variety of user experience challenges refining how users engage with higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the ASU GSV AIR Show and Summit, Mallory chats with Howard Purcell, President of New England College of Optometry. Howard shares his unique journey from industry to academia and discusses the innovative ways his institution is tackling challenges like student debt and diversity in the applicant pool. With a focus on integrating AI and telehealth into optometry education, Howard provides a provocative look at the future of medical training.Key Takeaways:Insights on higher education’s readiness for disruption and the embrace of new technologies such as AI, virtual reality, and telehealth.Innovative student debt solutions implemented by Howard’s institution, involving partnerships to fund education.The use of AI to enhance clinical education and patient care, including real-time global research access to improve diagnoses.Howard’s vision for modernizing medical education to cater to diverse learning styles and the integration of cutting-edge technologies.An open invitation from Howard to collaborate on overcoming educational challenges and modernizing teaching methods.Guest Name: Howard Purcell, President and CEO of the New England College of Optometry (NECO)Guest Bio: Howard Purcell, O.D., F.A.A.O., Diplomate and FNAP has been President and CEO of the New England College of Optometry (NECO) since July 2018. Before assuming his leadership role at NECO, he served as Senior Vice President at Essilor of America and Senior Director at Johnson and Johnson Vision Care. A second generation graduate of the New England College of Optometry, Dr. Purcell also participated in a group optometric practice for eleven years with his father in Miami Beach, FL. Beginning in June 1991, Dr. Purcell joined the faculty of Nova Southeastern University College of Optometry. During his career at the college, he was a principle in the development of the Department of Cornea and Contact Lenses. Reaching the rank of Associate Professor, Dr. Purcell was responsible for both the didactic and clinical components of the program, serving as the Deputy Dean of the college. Dr. Purcell is a Diplomate in the Cornea, Contact Lenses and Refractive Technologies Section of the American Academy of Optometry. His energetic and enthusiastic style has made Dr. Purcell a popular lecturer internationally. Purcell’s unique philosophies and practices have often attracted the media to focus attention on current optometric issues and research in the industry. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at the ASU GSV AIR Show, guest Chris Edwards from Kanahoma shares his insights on the integration and impact of artificial intelligence in the education sector. From ethical dilemmas and administrative efficiencies to the real-world implications of AI on campuses, this episode covers the spectrum of challenges and innovations shaping the future of higher education. Chris also touches on recent issues like the FAFSA rollout fiasco, offering a holistic view of the current educational landscape.Key Takeaways:Ethical Considerations of AI: Chris discusses the importance of ethical AI use in education, emphasizing the need for balance and integrity in its application.Administrative Enhancements via AI: Insights into how AI can streamline educational administration, potentially reducing costs and increasing efficiency.FAFSA Implementation Challenges: A look at the recent troubles with FAFSA’s technology rollout, highlighting broader issues in educational tech adoption.Predictions for AI in Education: Chris forecasts critical changes in the EdTech landscape over the next 18 months, stressing the urgency for educational institutions to adopt these technologies.Potential of AI to Transform Education: Examples of AI’s impact, from improving student retention to enhancing learning experiences, illustrating the potential for significant advancements in education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory catches up with Liz Gross live from Campus Sonar at the ASU GSV AIR Show in San Diego. Liz shares her measured insights on the integration and implications of AI in higher education, emphasizing the importance of ethical practices and maintaining the human element in academia. Whether you’re skeptical about AI or diving headlong into its potential, this discussion will provide a balanced perspective on how AI can serve as a valuable assistant rather than a replacement in educational settings.Guest Name: Liz Gross, founder and CEO of Campus SonarGuest Bio: Liz Gross is an award-winning speaker, author, and strategist with 20 years' experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master's degree in educational policy and leadership from Marquette University, and a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point.Guest Social: LinkedInX/TwitterWebsite - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth examine the critical state of liberal arts education in America and the challenges facing liberal arts programs, including declining enrollments and financial pressures. Mallory and Seth passionately advocate for a rebranding of the liberal arts to highlight their enduring value in fostering critical thinking, creativity, and adaptability in an uncertain future.Episode Highlights:Enrollify's success in audience growth and the search for a new marketing manager to propel the brand further, plus innovative hiring strategies that encourage creativity and ensure candidates' attention to detail.The pressing challenges faced by liberal arts programs, including significant declines in enrollment and faculty positions.The potential of liberal arts education in developing versatile, critical thinkers capable of navigating rapid technological advancements and changing job markets.The crucial role of marketing and communication professionals in rebranding liberal arts to highlight their contemporary relevance and value.This episode not only underscores the urgent need to reevaluate and refresh the perception of liberal arts education but also celebrates the adaptability and critical thinking skills it cultivates, advocating for a balanced approach to preparing students for the future workforce.https://www.chronicle.com/article/the-gutting-of-the-liberal-arts https://www.chronicle.com/article/humanities-on-the-cutting-room-floorhttps://www.chronicle.com/article/heres-what-happened-after-3-colleges-announced-cuts-to-the-liberal-arts - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 4 of this Pulse Check on Acquisitions and Mergers in Higher Education, guest host Kin Sejpal is joined by President Ian Mortimer as he delves into important considerations for exploring M&A strategies and innovative, alternative pathways for success. In this episode you will learn about:Reasons why certain mergers don’t pan out The tradeoff of balancing rational and emotional facets of mergers.Options such as leveraging shared resources to navigate merger complexities.The need to explore alternative and innovative educational models. Guest Name: Dr. Ian MortimerGuest Social: https://www.linkedin.com/in/mortimerian/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of Higher Ed Pulse, Mallory sits down with Ardis Kadiu, CEO and Founder of Element451 and co-host of the Generation AI podcast on Enrollify. Together, they discuss two new AI innovations — Bolt Assistants and Bolt Search.Bolt AI Assistants become an indispensable member of your team.They offer students tailored support while amplifying staff performance through sophisticated tools and insights, aiming to boost productivity and streamline day-to-day tasks. Tell Bolt what you need and every challenge becomes manageable.Bolt Search is a game changer for navigating .edu websites. It uses smart AI to answer user questions directly. It doesn't just stop at text; it shows you videos and images that match what the user is looking for. Gone are the days of battling for homepage real estate!Key Takeaways:AI literacy among higher education leaders is crucial for successful AI adoption and its positive impact on ROI.The progression from basic chatbots to advanced AI assistants that can handle diverse tasks, offering personalized student interactions and boosting administrative efficiency.Predictions for 2024 and beyond, with a quickly widening gap between those institutions who implement and integrate AI versus those who don’t.Let's keep the conversation going! If you're heading to San Diego for the ASU GSV AIR Show or Summit, reach out to us. We're excited to connect, share ideas, and explore the future of higher education together. Related Links:Generation AI Podcast: https://podcasts.enrollify.org/generation-ai-podcast?hsLang=enActionable AI 5-Part Webinar Series: https://element451.com/actionable-ai-webinar-series-recordingsDefinitive Guide to AI: https://element451.com/ai-guide-for-higher-ed - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth celebrate National Community College Month by diving deep into the challenges and opportunities faced by community college students, especially when it comes to transferring to four-year institutions. With a focus on cultivating skills for the future, they unpack the concerning data around transfer rates and completion rates, and explore strategies to improve outcomes for these learners. Whether it's rethinking recruitment or embracing vocational training, this conversation is a must-listen for those committed to the success of community college students.Key Takeaways:Over 80% of community college students aim to transfer to four-year colleges, yet only about a third make the leap, and fewer than half of those complete their bachelor's degrees.Successful community college recruitment strategies prioritize personal outreach and partnerships over traditional marketing tactics.Mallory highlights the importance of high-touch methodologies to support non-traditional students through the transfer process, addressing financial and time constraints.Vocational training and apprenticeship programs are gaining traction as valuable alternatives to traditional four-year degrees, promising a renaissance in skills-based education.Related Links:https://nscresearchcenter.org/transfer-and-progress/ https://www.chronicle.com/featured/student-success/transfer-studentshttps://ccrc.tc.columbia.edu/publications/Tracking-Transfer-Community-College-and-Four-Year-Institutional-Effectiveness-in-Broadening-Bachelors-Degree-Attainment.htmlhttps://www.wsj.com/lifestyle/careers/gen-z-trades-jobs-plumbing-welding-a76b5e43https://podcasts.enrollify.org/higher-ed-geek/episode-223-the-future-of-work-apprenticeships-as-a-pathway-to-prosperity - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of our latest Pulse Check series on Mergers and Acquisitions in Higher Ed, guest Robin Johnson provides applicable advice on managing change during an M&A process. Listeners will learn about:The four stages of processing changeThe integration of different teams and culturesDealing with the uncertainty that comes with M&ABeing an effective leader and manager through the processGuest Name: Dr. Robin JohnsonGuest Social:linkedin.com/in/doctarobhttps://twitter.com/Docta_RobGuest Website: https://www.designorgsolns.comGuest E-book: Blended: A Leader’ Guide to Managing Change During Post M&A Integrations - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this April Fools' Day special of Higher Ed Pulse, Mallory and Seth explore the transformative potential of AI, the challenges of integrating it into educational settings, and the ethical considerations that come with its use. From AI-driven chatbots enhancing student engagement to the pitfalls of technology missteps, this episode unpacks the balance between leveraging AI's benefits and maintaining the irreplaceable human element in education. But there's the twist—and you’ll have to listen to the end of the episode to find out. Key Takeaways:The Potential of AI in Higher Ed: AI can personalize learning experiences, making education more accessible and engaging.Challenges and Ethical Concerns: Implementing AI comes with hurdles, including budget constraints, the need for technical infrastructure, and ethical dilemmas like data privacy and bias.The Human Element: Despite AI's advancements, maintaining a human touch in education is crucial for mentoring, teaching, and inspiring students.Related Links:https://www.motherjones.com/politics/2023/02/vanderbilt-chatgpt-ai-generated-email-michigan-state-shooting/ https://eab.com/resources/blog/data-analytics-blog/missteps-university-leaders-ai-approach/https://www.insidehighered.com/opinion/blogs/online-trending-now/2024/01/05/how-will-ai-disrupt-higher-education-2024https://www.forbes.com/sites/marisagarcia/2024/02/19/what-air-canada-lost-in-remarkable-lying-ai-chatbot-case/?sh=c438d20696f2https://campustechnology.com/Articles/2024/02/22/Survey-Suggests-Higher-Ed-Institutions-Are-Not-Ready-for-Generative-AI.aspx - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the second part of our Pulse Check series on Mergers and Acquisitions in Higher Education, guest host Kin Sejpal speaks with Seth Odell, CEO and founder of Kanahoma, to discuss the realm of marketing within higher education M&A, drawing from his firsthand experiences and expertise in leading such endeavors, as well as serving as an advisor for many others.Listeners can:Learn how to navigate the uncharted territory of M&A as higher ed marketersEstablish their voice and know what marketers should bring to an M&A process - both on the acquiring and acquired sides.Understand the importance of marketing audit (i.e., diligence) and what it entails.Leverage marketing data and their own expertise to develop a sound transition strategy - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're joined by Kevin Renton of Electric Kite and Volt, live from the 2024 CUPRAP conference. Mallory and Kevin talk about running content networks in higher education, with a focus on bringing marketing and enrollment professionals actionable insights and forward-thinking strategies. Key Takeaways:Volt's Origin and Vision: Kevin discusses Volt's transition from an agency blog to a leading marketing magazine and its future content direction.Live Conference Coverage and Community Engagement: A discussion on breaking down barriers and offering insights into conferences to those unable to attend.Artificial Intelligence in Higher Ed Marketing): The importance of AI safety and policies on campuses to ensure responsible use.Enrollify's Growth and Content Expansion: Mallory outlines Enrollify's expansion and new initiatives, including webinars and blogging.Guest Name: Kevin Renton, Principal, Electric Kite - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of the Higher Ed Pulse, Mallory Willsea invites Aaron Blau, VP of Education at Primacy, to talk about all things March Madness. The excitement of March Madness extends beyond just the games, potentially impacting enrollment, marketing, and branding efforts in significant ways. From the visibility boost for lesser-known institutions to the strategies for leveraging athletic success in marketing campaigns, Aaron offers unique insights, blending his passion for college athletics with deep industry knowledge. Key Takeaways:March Madness' Impact on Brand Visibility: March Madness offers unparalleled national visibility, particularly for underdog schools that manage to pull off big upsets, significantly impacting their brand recognition and interest levels. But is that impact just a flash-in-the-pan?Athletics and Enrollment Marketing: Discussion on how athletic success can be leveraged in marketing strategies to enhance enrollment efforts, including connecting athletic content with alumni outcomes and academic achievements.Future of College Athletics: Aaron shares his predictions on the evolving landscape of college athletics.Related Links:https://www.insidehighered.com/opinion/blogs/call-action/2024/03/12/how-all-institutions-can-capitalize-march-madnesshttps://www.insidehighered.com/news/business/revenue-strategies/2024/03/21/betting-big-sports-help-balance-budgethttps://www.forbes.com/advisor/education/online-colleges/does-march-madness-performance-drive-college-application-rates/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the inaugural episode of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpal is joined by Kevin Cavanagh, a seasoned expert in the field, who provides us with a bird's-eye view of the M&A landscape. Whether actively involved in an M&A initiative or not, gaining a high-level understanding of this topic will better equip listeners for what may be inevitable for many in the future.In today’s episode, you can expect to:Understand why mergers and acquisitions are becoming more prevalent in higher education and how they serve as strategic responses to sector challenges.Learn about the importance of keeping student welfare and educational outcomes at the heart of merger and acquisition strategies.Discover the critical role that thorough planning and transparent communication play in the success of M&A processes.Guest Name: Kevin CavanaghGuest Social: https://www.linkedin.com/in/kevin-cavanagh-b4999b2a/Host Name: Kin SejpalHost Social: https://www.linkedin.com/in/kinsejpal/ X (Twitter): @KinSejpal Threads: @Kinsejpal - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a special bonus episode recorded live at CUPRAP 2024, Mallory Willsea connects with Paul Redfern, VP for University Communications and Institutional Strategy at St. Lawrence University. They delve into the buzz around AI at the conference, strategies for attracting top talent to remote areas, and the innovative ways St. Lawrence University supports its hybrid workforce. This episode is a must-listen for those curious about the future of work in higher education and the evolving role of the CMO.Guest Name: Paul Redfern, VP for University Communications and Institutional Strategy, St. Lawrence University and President of CUPRAP - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After celebrating 100 years of the Wood Family maple production, Seth and Mallory examine the complex world of growing discount rates at private faith-based higher education institutions, revealing the challenges and strategic considerations schools face amid shifting market dynamics. This episode uncovers the realities of financial pressures, the importance of brand positioning between quality and value, and innovative approaches to tuition pricing. Leave a comment with your takeaways on Enrollify’s LinkedIn post and Seth and Mallory will pick two listeners at random to receive some sweet syrup treats.Key Takeaways:The Rising Discount Dilemma: Growing discount rates are putting pressure on private institutions, forcing a reevaluation of enrollment strategies and financial sustainability.Branding and Pricing Strategies: The episode highlights the critical difference between quality and value brands in higher education and how misaligned pricing strategies can dilute brand perception.Institutional Examples: Discusses the bold moves by Colby Sawyer College and Lasell University to slash sticker prices to more accurately reflect what students actually pay, potentially setting a precedent for transparent pricing.Market Forces and Institutional Responses: Reflections on the broader implications of market forces on higher ed institutions, including the trend of school closures and mergers.Related Links:https://www.woodsmaple.com/https://www.bethel.edu/institutional-data-research/bethel-study/survey-presentations/history/cccu-survey-2022.pdf - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special bonus episode of Higher Ed Pulse recorded live at CUPRAP 2024, Mallory Willsea sits down with Voltaire Santos Miran, Executive VP of Creative at Carnegie, to dive deep into the intersection of storytelling and artificial intelligence. Voltaire shares his perspective on AI as a crucial tool in the arsenal of modern storytellers, emphasizing its role in enhancing rather than replacing the human touch in creating compelling narratives. Together, they explore practical tools, strategies, and the philosophical implications of AI in storytelling, offering listeners a fresh outlook on leveraging technology to enrich higher education marketing.Key TakeawaysAI as a Storytelling Tool: Voltaire stresses that AI should be viewed as a tool to augment human creativity, not a threat or a gimmick.The Fundamentals of Storytelling: Despite advancements in technology, the core elements of storytelling remain unchanged. Voltaire revisits the timeless structure of storytelling, emphasizing the importance of conflict and the classic Pixar "once upon a time" narrative framework.Practical AI Tools for Marketers: Voltaire highlights specific AI tools like Jasper for maintaining brand voice and Beautiful.AI for creating engaging presentations.The Future of AI and Storytelling: The conversation shifts towards a thought-provoking perspective on the relationship between AI and storytelling, suggesting that the future of AI might actually hinge on storytelling itself.Adapting to Rapid Technological Changes: Both Mallory and Voltaire discuss the fast-paced evolution of technology, advising listeners to stay adaptable and open to changing tools and platforms in their marketing strategies.Guest Name: Voltaire Santos Miran, Executive VP/Creative, CarnegieView Voltaire's Keynote Slide Deck: https://drive.google.com/file/d/1YlMqzc69IIp5EH38Uvgp0pYEyUtt8W5t/view?usp=sharing - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory WillseaIn Part 3 of this series, Setting Students Up for Success, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss strategies for setting students up for success after they have committed to enroll. They delve into the responsibilities of institutions in preparing students, the significance of effective orientation programs, and the use of digital platforms to streamline the post-admission process. The conversation highlights the importance of personalized, high-tech support to ensure a seamless transition for students, especially those from first-generation backgrounds.Key Takeaways:Importance of orientation and post-admission support for new students.Role of digital platforms in simplifying post-enrollment procedures.Strategies for engaging and preparing students for their college journey.Emphasizing the need for personalized support for first-generation students.Discussion on the role of institutions in breaking down silos to foster better student experiences.This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more. Connect with Dustin Ramsdell - https://www.linkedin.com/in/dustinramsdell/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The role of a CMO, especially in the dynamic landscape of higher education, requires a balance between strategic investment, operational agility, and creative problem-solving. In this compelling episode, Mallory and Seth discuss the evolving role of the Chief Marketing Officer (CMO) in higher education. Drawing insights from recent research by SimpsonScarborough, they uncover the stark pressures CMOs face, from budget constraints to the expectation to be all-encompassing leaders. With the landscape of higher education marketing changing rapidly, how can today's CMOs navigate these challenges through strategic innovation and effective resource management?Key Takeaways:Pressure on CMOs: Nearly every CMO feels the burden of leadership expectations with inadequate resources The Unicorn CMO: Today's CMOs are expected to be strategic visionaries, operational experts, tech-savvy, and more, amidst resource constraints.Networking & Opportunities: A rise in professionals seeking opportunities outside campus roles, highlighting a need for impactful work without barriers.Resource Management Over Resource Increase: Emphasizing efficient use of available resources through innovation, especially leveraging AI for productivity.Investing in MarTech: The imbalance in higher education budgets, with a call to reallocate towards marketing technology for scalability and efficiency.Book Recommendations: Seth and Mallory share some of their favorites.Related Links: https://cmo-study.simpsonscarborough.com/?hsCtaTracking=265fc78a-3d5d-4c2e-822e-67008ea93498%7C4d061a2c-1bc4-4b50-8430-d27ca04127a6https://www.insidehighered.com/opinion/blogs/call-actionBook Recommendation List:https://www.amazon.com/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501https://www.amazon.com/Ten-Types-Innovation-Discipline-Breakthroughs/dp/1118504240https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X/ref=sr_1_2_sspa?crid[…]2Caps%2C138&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1471178412/ref=sr_1_5?crid=M831Z50FG4[…]s=shoe+dog&qid=1709838153&sprefix=shoe+dog%2Caps%2C137&sr=8-5https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021/ref=tmm_hrd_swat[…]yQEGj2XKVmNJiKLa-13rrOcyfRmt6jzAEtj_ibo&qid=1709838189&sr=8-1 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea.In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to build a sense of community with accepted students, emphasizing the importance of engaging digital experiences, personalized interactions, and showcasing campus life. The episode covers how technology, like AI chatbots and digital experience platforms, and human connections can ease student anxieties and assist in making informed decisions.Key Takeaways:Engaging Prospective Students: The importance of engaging students during the decision-making process and providing a compelling option for them to choose your institution.Building Community: The role of community in a student's decision, including insights into peer groups, campus life, and student success stories.Addressing Key Student Questions: The crucial concerns of students at this stage, such as pricing, resources, and program specifics.Role of Technology in Decision-Making: How digital tools enhance the student experience and provide seamless support.Importance of Community for Graduate Students: Building community is equally critical for graduate students, with a focus on faculty engagement and peer connections.This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of The Higher Ed Pulse dives deep into the evolving landscape of standardized testing in higher education, sparked by recent policy reversals at institutions like Dartmouth and Yale. Mallory and Seth discuss the implications of these changes, not just for admissions but also for marketing and recruitment strategies. The conversation covers the potential impact on student diversity, list buying challenges for marketers, and how institutions are navigating these uncertain waters.Key Takeaways:Dartmouth's reversal on test-optional policies raises questions about the role of standardized testing in admissions, particularly for marginalized students.The shift towards test-optional and test-flexible policies among elite institutions might signal a broader trend, with significant implications for admissions strategies across higher education.The decline in SAT participation and the changing landscape of list buying present new challenges for higher ed marketers, necessitating innovative approaches to student recruitment.The importance of clear communication with prospective students about admissions requirements and the use of test scores in the decision-making process.The discussion extends to the broader impacts on marketing strategies, including the shift away from list buying towards digital marketing efforts and the need for institutions to adapt to these changes.Related Links:https://home.dartmouth.edu/sites/home/files/2024-02/sat-undergrad-admissions.pdfhttps://admissions.yale.edu/test-flexiblehttps://www.edweek.org/teaching-learning/dartmouth-and-yale-are-backtracking-on-test-optional-admissions-why-that-matters/2024/02https://www.insidehighered.com/news/admissions/traditional-age/2024/02/26/no-emerging-consensus-standardized-test-policieshttps://podcasts.enrollify.org/talking-tactics/ep-1-maximize-your-prospect-data-with-a-two-step-rfi-processDayana Kibild’s Viral LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7166088254771965953/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory WillseaIn Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college selection process. They discuss the challenges posed by the overwhelming number of options and the noise in higher education marketing. Key insights revolve around the importance of creating a distinctive institutional brand and leveraging digital platforms to personalize the student experience.Key Takeaways:The overwhelming number of options and marketing noise in higher education makes it challenging for students to make informed choices.Importance of a distinctive institutional brand to stand out and attract the right students.The role of digital experience platforms in personalizing and streamlining the college selection process.Behavioral economics and the emotional aspects of student decision-making.Future-focused approach: preparing institutions for the evolving landscape of student recruitment.This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Higher Ed Pulse, hosts Mallory and Seth dive deep into OpenAI's latest innovation, Sora, and its groundbreaking implications for video production in higher education marketing. They explore how Sora, an AI capable of generating video from text prompts, might revolutionize content creation, offering both challenges and opportunities for higher ed marketers and video production companies. They ponder the future of personalized video messaging, SEO strategies, and creative campaign testing in the higher education landscape.Key Takeaways:OpenAI's Sora: A new AI model capable of generating up to one-minute videos from text prompts, potentially revolutionizing higher education marketing and video production Impact on Video Production: Insights into how Sora could alter traditional video production methods, emphasizing the increasing value of authentic, real student content.Staffing and Budget Solutions: Discussing how AI-enabled content creation, like Sora, can address higher education's staffing and budget limitations by augmenting content production capabilities.SEO and Personalization Opportunities: Exploring the potential of Sora to enhance SEO strategies with video content and create highly personalized student communications.Creative Campaign Testing: The potential for using Sora to pressure test creative campaigns, providing a valuable tool for non-creatives involved in the marketing process.Related Links: https://openai.com/sorahttps://www.techradar.com/computing/artificial-intelligence/11-mind-blowing-sora-shorts-that-show-why-its-a-chatgpt-moment-for-ai-videohttps://www.datacamp.com/blog/openai-announces-sora-text-to-video-generative-ai-is-about-to-go-mainstream - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is supplementing the undergraduate enrollment cliff. Guest Names:Kittie Pain, Director of Graduate Admissions, Kutztown UniversityMarcus Hanscom, Director of Enrollment Marketing, DD AgencyBrett DiMarzo, Director, Graduate Enrollment Digital Strategy, Boston CollegeKeith Ramsdell, Vice President for Enrollment Management and Marketing, Ashland UniversityGuest Social Handles: Kittie Pain:LinkedIn: https://www.linkedin.com/in/kittiepain/X (Twitter): https://twitter.com/kittpainMarcus Hanscom:LinkedIn: https://www.linkedin.com/in/marcushanscom/X (Twitter): https://twitter.com/MarcusHanscomBrett DiMarzo: LinkedIn: https://www.linkedin.com/in/brett-dimarzo-1a135262/ Keith Ramsdell: LinkedIn: https://www.linkedin.com/in/keith-ramsdell-06784945/Kittie Pain Bio: Kittie Pain serves as the director of graduate admissions at Kutztown University of Pennsylvania and has over twenty years of experience in graduate enrollment management (GEM). She holds a bachelor’s degree from McDaniel College and a master’s degree from Drew University. She is a member of the NAGAP Publications and Marketing committees and serves on the McDaniel College Alumni Council.Marcus Hanscom Bio: A purpose-driven, higher education enrollment management and marketing leader, Marcus Hanscom is the Director of Enrollment Marketing at DD Agency, a full-service digital marketing agency focused on inbound marketing for higher education. Prior to joining DD Agency in October 2023, he worked in progressive roles in enrollment management at Roger Williams University and the University of New Haven, predominantly working with graduate students. He also recently served as a higher education consultant for Dutcher LLC, supporting clients in academic program analysis and development, market research, digital marketing strategy, staffing assessment, and more.Marcus has presented widely on enrollment management and marketing strategies at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie, NAGAP, NEGAP, Stamats, TxGAP, and others, and completed his third term on the NAGAP Board of Directors in 2020. He was awarded the NAGAP Distinguished Service Award in 2023 and is co-host of the official NAGAP podcast, The NAGAP Report. He was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.Brett DiMarzo Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.Keith Ramsdell Bio: Keith Ramsdell serves as Vice President for Enrollment Management and Marketing at Ashland University in Ohio where he provides strategic leadership and vision for undergraduate, graduate, international and online admissions, enrollment operations, financial aid, military and veterans services, marketing and communications. Keith is currently chair of the NAGAP External Relations and Partnerships Committee and a member of the NAGAP Experts Bureau. He has 25 years of progressive leadership experience in higher education and enrollment management, with nearly 15 years focused exclusively on graduate enrollment. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this pod

Mallory and Seth dive deep into the world of Hollywood's advertising strategies and Disney's unique approach to storytelling. With insider insights from HBO MAX and Disney's latest campaigns, they explore how contextually relevant and emotionally charged content can dramatically enhance audience engagement. Listen in for actionable tips on how to apply these big-budget strategies to higher education marketing, making your campaigns more memorable and impactful.Key Takeaways:Contextual Relevance in Advertising: Insights from HBO MAX on the effectiveness of short, upfront ads to improve the viewing experience without interruption. And the importance of making ads contextually relevant and the positive impact on brand awareness and website traffic.Disney's "This is Magic" Campaign: A shift in marketing strategy focusing on real, emotive moments captured at Disney parks, moving away from fast-paced excitement to genuine, heartwarming storytelling. The power of using real people and authentic experiences to connect deeply with the audience, and how this approach can be adapted for higher education marketing.The Role of Emotion in Marketing: Emphasizing the impact of making viewers feel something significant, drawing on the Maya Angelou quote about people remembering how you made them feel. And strategies for capturing and sharing micro-moments that resonate on an emotional level, whether through high-quality production or simple smartphone videos.Watch Disney’s “This Is Magic” Campaign: https://www.youtube.com/watch?v=jWyOgXKNCic - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ed tech is an ever evolving landscape, and in the case of graduate enrollment managers, one that is difficult to keep up with at times. In this episode, Shane Baglini is joined by Ardis Kadiu, Founder and CEO of Element451, to take a deep dive into the world of CRMs, ed tech and AI in graduate enrollment management. We’ll look at the various options available to GEM professionals, what to look for in your CRM and tech stack, and how AI is changing the GEM game. Guest Name: Ardis Kadiu, Founder and CEO, Element451Guest Social:LinkedIn: https://www.linkedin.com/in/ardis/X (Twitter): https://twitter.com/ardisGuest Bio: Ardis Kadiu is the Founder and CEO of Element451. After graduating from NYU with an MS in Digital Media and an MBA, Ardis helped found Spark451, a higher-ed communications company, and began realizing his vision to transform traditional and outdated student recruitment with the tools of the future. With more than 15 years of higher education experience, he designed what is now known as the Element451 student engagement CRM. In 2018, Element451 broke away from Spark451 to focus solely on the business line of developing intelligent, modern CRM solutions for higher education professionals, combining his extensive technology and higher ed experience. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of Higher Ed Pulse offers a dive deep into the concept of direct admissions in higher education. Our hosts, Mallory and Seth, explore how this approach is reshaping the college application process, with the promise of a simpler and more accessible process, particularly for first-gen and diverse student populations. They dissect the potential impacts, benefits, and challenges of implementing direct admissions strategies at institutions.Key Takeaways:Direct Admissions Explained: Simplifies the college application process by allowing students admission based on predetermined criteria, such as GPA and test scores, without essays or lengthy interviews.More Sizzle Than Steak? While it’s celebrated for its potential to streamline the college application process and enhance accessibility, its actual impact on enrollment growth might not meet expectations. They emphasize that direct admissions tend to generate a lot of excitement (the sizzle) but may not substantially change enrollment numbers (the steak).Application Volume vs. Enrollment Starts: A critical examination reveals that an increase in application volume, spurred by direct admissions, does not necessarily correlate with an increase in students actually enrolling. Direct Admissions as Expensive Lead Gen: The conversation shifts to describe direct admissions as an expensive form of lead generation rather than a surefire enrollment strategy. This viewpoint challenges the perception of direct admissions as an end-to-end solution, instead framing it as the beginning of a longer engagement and conversion process.Future Directions and Innovations: The hosts consider how direct admissions could evolve and what it means for higher ed marketing and student engagement strategies.New York State Direct Admissions Initiative: https://www.insidehighered.com/news/quick-takes/2024/01/11/new-york-state-launches-direct-admission-initiativeNICHE Direct Admissions Outcomes: https://www.niche.com/about/enrollment-insights/niche-direct-admissions-beta-outcomes-data/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Guide to Graduate Marketing in 2024 Pulse Check, Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications and Danielle Robinson Bell, assistant professor and director of Medill’s Integrated Marketing Communications (IMC) Professional master's program to discuss the graduate student experience. Whitaker and Bell share their unique and varied experience in the graduate landscape, offering both a high level view of the graduate student experience, as well as a deep dive into the motivators, behaviors and expectations of graduate students in 2024.Guest Names:Charles Whitaker, dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing CommunicationsDanielle Bell, assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program at Northwestern University Medill School of Journalism, Media, Integrated Marketing CommunicationsGuest Social Handles:Charles Whitaker LinkedIn: https://www.linkedin.com/in/charles-whitaker-b106b59/Danielle Bell LinkedIn: https://www.linkedin.com/in/daniellerobinsonbell/Guest Bio:Charles Whitaker: Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Whitaker, who holds bachelor’s and master’s degrees from Medill, is the first alumnus of the school to serve as dean. Before joining the Medill faculty, Whitaker was a senior editor at Ebony magazine, where he covered a wide range of cultural, social, and political issues and events on four continents, including two U.S. presidential campaigns, and the installation of the first black members of the British Parliament. Danielle Bell: Danielle Robinson Bell is an assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program. Bell's area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women, and BIPOC in the workplace. Bell spent more than 15 years on the agency side of advertising and branding creating integrated marketing campaigns for some of the world's most recognized brands. Prior to joining Medill, she served as a trusted adviser to business leaders on matters related to crisis communications, reputation management, public relations and inclusive communications. She earned her bachelor of science in journalism from Northwestern University Medill School, and here MBA from Northwestern University Kellogg School of Managament. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into a new Dentsu Consumer Navigator study on the American Mindset. They explore the potential impact of economic uncertainty on higher education enrollment and the rise of alternative credentials. The conversation then shifts to the Pennsylvania governor’s proposed tuition reduction plan, its implications for different types of institutions, and the need for equitable implementation.Takeaways:Consumer confidence in the economy is declining, despite the stock market performing well.Historically, higher education enrollment increases during economic downturns, but this time may be different due to decreased confidence in the value of a college degree.Marketers should focus on increasing scholarship opportunities and positioning on value rather than price.Pennsylvania Gov. Josh Shapiro recently unveiled a tuition reduction plan for low- and middle-income students. But is the plan fair and will it undercut the cost saving value prop for the state’s community colleges? Dentsu Reports: https://www.dentsu.com/us/en/navigatorPennsylvania Higher Ed System Restructuring Plan: https://www.chronicle.com/article/pennsylvanias-governor-seeks-to-consolidate-most-of-its-public-colleges-and-make-them-more-affordable - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024. Mike and Shane dive into the nuances and differences in strategy and tactics when marketing to the graduate audience, the value of a graduate degree in 2024, the graduate student journey and Mike shares trends and an outlook as we approach the demographic cliff. Guest Name: Mike McGetrick, Vice President, Spark451Guest Social Handles: LinkedIn: https://www.linkedin.com/in/michaelmcgetrick/Guest Bio: Mike McGetrick is a marketing communications professional and educator with more than 30 years of experience in the higher education marketing field. Mike leverages cross-disciplinary experience to solve a wide array of challenges for his clients at Spark451. He leads the creative and digital services groups and is the graduate marketing practice lead. In the course of his career as a marketing agency executive, Mike has worked at numerous New York-based agencies and in the Creative Studio at Disney Television. Mike is also an adjunct professor at NYU, where he teaches digital marketing. Mike has been a host faculty member for the NAGAP executive professional development workshops on interactive marketing. He holds a Bachelor of Arts in English and Studio Art from Brooklyn College and an MSM and MBA from New York University. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management. First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in repairs. A recent article from Jeff Selingo hones in on the current trend: academic innovation, applying technology in teaching and credentialing and aligning with evolving student preferences and technological advancements.Then the hosts turn to a viral LinkedIn post from Jaime Hunt. Jaime's reflections offer a thought-provoking perspective on higher education marketing, urging professionals to look beyond conventional metrics and focus on the deeper impact of their work. Takeaways:The future of higher education is changing, with a shift towards tech-first education and a focus on microcredentialing.The criteria for selecting an institution is evolving, with younger generations having different priorities compared to previous generations.Implementing high-tech solutions in higher education can widen the gap between institutions that can afford them and those that can't.Higher ed marketers should focus on impact, transformation, and storytelling to make a positive difference in students' lives.Related Links:Kansas article: https://kansasreflector.com/2023/12/28/kansas-universities-demolishing-old-buildings-to-save-millions-on-deferred-maintenance/Chronicle Jeff Selingo article: https://www.chronicle.com/article/the-new-academic-arms-raceJaime’s LI Post: https://www.linkedin.com/feed/update/urn:li:activity:7155213947330056192/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A7155213947330056192%2C7155587369465729025)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(7155587369465729025%2Curn%3Ali%3Aactivity%3A7155213947330056192) Connect with our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodell About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, enrollment, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows help higher ed marketers and admissions professionals find their next big idea, and feature a selection of the industry’s best as your hosts. Learn from Bryan Gross, Eddie Francis, Jenny Li Fowler, Allison Turcio, Dayana Kibilds, and so many other of your favorite leaders in higher ed.Enrollify is made possible by Element451 — the next generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at Element451.com. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Exciting news! Your beloved Enrollify Podcast has evolved into something even more fantastic. New name, new format, and new hosts! Introducing Higher Ed Pulse — your weekly spotlight on the latest in higher education marketing and enrollment management. Join Mallory Willsea, VP of Marketing at Element451, and Seth Odell, Founder and CEO of Kanahoma, as they co-host this 15-minute, weekly news show every Monday morning. From headline news to social posts, insider insights to industry observations, you can expect every episode to be packed with value, wit, and a hot take (or two!).Subscribe to receive email updates every Monday morning after the episode goes live, and be sure to follow Enrollify on LinkedIn so you can join in on the conversation post-episode drop!About your new hosts:Mallory Willsea serves as VP of Marketing at Element451 —the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.Seth Odell is widely considered one of the industry's leading enrollment marketing experts. Seth brings over 15 years of education marketing experience at some of our sector's top organizations, including Southern New Hampshire University, UCLA, National University System, and more. Today, he is the Founder and CEO of Kanahoma, the fastest-growing digital marketing agency in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode of The Enrollify Podcast, Zach chats with Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer. The conversation kicks off with Brian sharing the captivating backstory of how he co-authored a book with renowned content marketing guru Joe Pulizzi. Known for his innovative approach in an industry not typically associated with cutting-edge content marketing, Brian discusses why he chooses to apply his progressive strategies in the higher education sector. He reflects on his recent content marketing endeavors, highlighting both the successes and the less fruitful experiments. This leads to a discussion about how higher education can enhance its content marketing tactics. Finally, Brian shares his provocative and forward-looking views on the future of content marketing. This episode is a must-listen for anyone interested in the evolving landscape of content strategy, especially in the context of higher education.Learn more about Brian here.Connect with Brian on LinkedIn. About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We are thrilled to announce that Jenny Li Fowler, who is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of a brand new book called “Organic Social Media”, will be joining Enrollify as host of Season 2 of our podcast, Confessions of a Higher Ed Social Media Manager.Jenny has spent her career working in social and is currently in charge of developing and executing institute-wide social media initiatives for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Before MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.In this new season, Jenny covers the do's, don'ts, and dynamics of the complex, challenging, and changing social media ecosystem. Together with other higher ed social media managers, she’ll bring on the podcast, she’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. You can also expect novel and actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, you’re bound to find something of value in this podcast.Follow the show on Apple Podcasts Follow the show on SpotifySubscribe to Email Updates for the ShowAbout the Show:Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We’ll share actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, we've got you covered.Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Zach sits down with Aaron Blau of Primacy to chat for 10 minutes of hot takes on higher ed marketing. This episode was live recorded at AMA Higher Ed Marketing in Chicago in November 2023. Aaron Blau has over 13 years of work experience in various roles in education, marketing, and business development. Aaron is currently the VP of Education at Primacy.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of non-digital marketing, Gen Alpha's expectations from educational institutions, the role of AI in creative content, and what the creator economy in 2024 will look like.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this podcast episode of The Enrollify Podcast, recorded Live from AMA, Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education.Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies. She introduces her new book, Organic Social Media: How to Build Flourishing Online Communities, which focuses on transferring knowledge about social media strategy based on her experiences and learnings. In this episode, Zach and Jenny discuss Jenny's "six M's of social media" - Mission, Message, Management, Medium, Metrics, and Monitoring - and chat about the importance of strategy over tactics in choosing the right channels for social media engagement.Furthermore, Jenny talks about the "three scroll rule" - a strategy ensuring diversity and representation in MIT's social media content, ensuring that within three scrolls, a follower can see a comprehensive story of the institution.Finally, the podcast touches on the future of social media, with Jenny predicting a shift towards more "owned spaces" as opposed to "rented spaces" on existing social media platforms. She believes that this shift will provide a safer and more controlled environment for content.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Introducing Generation AI — the groundbreaking show designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. Each episode delves into the most pressing AI topics, breaking down complex concepts into understandable, actionable insights.In this episode of The Enrollify Podcast, you’ll get a sneak peek of Generation AI’s first episode.Join hosts Ardis Kadiu and Dr. JC Bonilla as they explore the year’s major milestones in artificial intelligence, their impact on education and work, and the emerging trends in prompt engineering and generative AI. From ChatGPT’s record-breaking user growth to the introduction of GPT-4 and beyond, this episode is your guide to understanding how AI reshaped our world in 2023.Listen to the first episode and subscribe at https://generationaishow.com/About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, ​through brand building, performance marketing, and high-touch customer engagement strategies. Eric currently serves as Senior Vice President of Marketing at Fusion Academy, building the world's most personalized schools. In this episode of The Enrollify Podcast, Eric and Zach discuss marketing leadership lessons that Eric has learned having worked in K-12, B2B, and Higher Education marketing contexts over the last 15 years.You can connect with Eric on LinkedIn here.About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph Master and Jamie Ceman (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach sits down with Shamell Forbes, Campus Partner Associate at Campus Sonar, whose unconventional journey into higher education sales is as inspiring as it is insightful. Shamell candidly shares his transition from social services to higher ed, driven by a combination of necessity and a passion for change. His story is a vivid illustration of adaptability and the pursuit of new opportunities, resonating deeply with themes of innovation and personal growth.As we delve deeper, Shamell opens up about his initial encounters with the complex world of higher education, shedding light on the nuanced dynamics of sales in this unique sector. His approach blends humor and authenticity, revealing how genuine connections and social media savvy can transform professional relationships and drive success.Listeners will be particularly intrigued by Shamell's experiences with Unibuddy, a UK-based company venturing into the US market. His perspectives offer a rare glimpse into the contrasts and challenges of navigating different educational landscapes, highlighting the importance of flexibility and strategic thinking.Throughout the episode, Shamell's enthusiasm for higher education shines through. He passionately discusses the potential for innovation within the sector, advocating for a more entrepreneurial mindset among professionals. His journey is not just a story of career transition but a testament to the transformative power of embracing new challenges and redefining success in the evolving landscape of higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions — an education marketing agency in Indianapolis, Indiana. Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles. In this episode, Zach and Bart discuss the importance of AI literacy in higher education and how marketers and admissions professionals can leverage generative AI tools to attract the next generations of students more efficiently and effectively. To learn more about Bart’s work, be sure to check out Caylor Solutions. And, if you’re not already subscribed, have a listen to his weekly podcast, The Higher Ed Marketer, wherever you get your podcasts. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California — an institution founded in 1851 that became the first college for women in California and the first Catholic University to offer women a chance to earn a bachelor’s degree.In 2021 Notre Dame de Namur University closed its undergraduate programs, but many mistakenly thought this meant that this institution, a pillar of the community founded by the Sisters of Notre Dame de Namur, had closed its doors completely.However, Notre Dame de Namur University wants Belmont and the surrounding regions to know that it is here to stay. In this episode, Kurt shares how he and the leadership at NDNU navigated through this trying transition, how they’ve shifted their branding, marketing, and recruitment efforts to focus solely on graduate education, and how they’ve grown enrollment just two years after making such a pivotal decision. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.