Higher Ed Pulse

Hosts Mallory and Seth dive into the books that have profoundly shaped their leadership philosophies. From timeless business classics to modern leadership must-reads, they share personal anecdotes, key insights, and how these books have influenced their careers. If you’re looking to sharpen your leadership skills, rethink your approach to work, or just add some solid reads to your bookshelf, this episode is for you.Their Book Recommendations:How To Be a Great Boss - Gino Wickman and Rene Boer The First 90 Days - Michael WatkinsFinancial Intelligence - Karen Berman and Joe Knight Linchpin - Seth GodinKey TakeawaysLeadership wisdom in print – Books like The Contrarian’s Guide to Leadership and The First 90 Days provide invaluable frameworks for becoming a more effective leader.Decluttering your learning habits – Seth shares why he donated 1,000+ business books and how it changed his mindset.The power of delegation – How to Be a Great Boss introduces the “Delegate and Elevate” method to help leaders focus on their strengths.The business side of leadership – Financial Intelligence is a must-read for marketers and leaders who want to master financial decision-making.Navigating change – Leading Change by John Kotter offers an eight-step framework for organizational transformation.Why AI makes Linchpin more relevant than ever – Seth Godin’s classic on being indispensable in an evolving workplace takes on new meaning in the age of AI.Why Seth Donated 1,000+ Business Books‍ At one point, Seth owned over a thousand marketing and business books—until he gave almost all of them away. The decision wasn’t about decluttering; it was about mindset. He realized he had been reading out of self-doubt rather than genuine curiosity. His takeaway? Read intentionally, not out of obligation. This led to a more thoughtful approach to learning and a more focused book collection, including only the works that truly resonated with him.‍The Books That Shaped Our Leadership Approach ‍Mallory and Seth each brought a list of their top leadership books, and surprisingly, some picks overlapped. Both agreed that The First 90 Days by Michael Watkins is an essential read for anyone stepping into a new leadership role. Whether you’re joining a new institution or taking on more responsibility in your current role, the book provides a roadmap to navigating those crucial first months.Mallory highlighted How to Be a Great Boss, which introduces a simple but powerful framework for delegation. The “Delegate and Elevate” model helps leaders identify what tasks they should focus on and what they should offload to empower their teams. Seth emphasized the importance of Jim Collins’ work, particularly Good to Great, for understanding how to build high-performing organizations.‍Bridging the Gap Between Marketing and Finance ‍One of the most overlooked skills for leaders—especially in higher education—is financial literacy. Mallory recommended Financial Intelligence, a book that helps non-financial professionals understand balance sheets, income statements, and cash flow in a way that’s practical and approachable. If you want a seat at the leadership table, you need to be fluent in the language of finance.‍‍The Role of AI and Why Linchpin Matters More Than Ever Seth Godin’s Linchpin has been a staple for years, but Mallory argues it’s more relevant now than ever. In a world where AI is taking over repetitive tasks, the book’s core message—being indispensable by focusing on creativity, empathy, and problem-solving—is crucial. AI can handle the data, but it’s humans who bring strategic insight. If you’ve read Linchpin before, this might be the perfect time to revisit it through the lens of today’s evolving workplace.‍More Book Recommendations for Leaders Seth wrapped up the conversation with a speed round of additional must-reads:Marketing & Strategy: Ogilvy on Advertising, Ryan Holiday’s Ego is the EnemyBiographies & Memoirs: Shoe Dog (Phil Knight), Steve Jobs (Walter Isaacson)Mindfulness & Philosophy: Zen Mind, Beginner’s Mind, Tao Te ChingWant More Leadership Insights?If you’re looking for an actionable guide to integrating AI into your leadership strategy, check out The AI Playbook for Institutional Leaders. This free resource breaks down AI adoption into three phases, offering checklists and frameworks to guide your institution’s approach. Download it now on Enrollify’s site under the Guides section, and be sure to explore our other resources on leadership, enrollment marketing, and higher ed trends. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company

Welcome to this new Pulse Check series on the power of storytelling. This is Part 3: Multicultural Brand Marketing. In this episode of Strategic Storytelling, host Maria Kuntz interviews Christian Ponce, the Associate Vice President for Marketing at Old Dominion University. They discuss the importance of storytelling in higher education marketing, particularly focusing on multicultural marketing strategies. Christian shares his personal journey into the field, key moments that shaped his approach, and the significance of authentic engagement and inclusivity in brand narratives. The conversation also delves into the challenges and successes of adapting marketing campaigns for diverse audiences, emphasizing the need for cultural understanding and intentionality in marketing efforts.TakeawaysStorytelling connects people to brands.Multicultural marketing should be integrated into overall strategy.Understanding cultural nuances is crucial for effective marketing.Successful campaigns require collaboration and input from diverse voices.Bilingual campaigns must adapt messages, not just translate them.The future of marketing is about understanding audience needs.Brands must evolve with changing demographics and preferences.Inclusive communications are essential for all institutions.Research and ask questions to understand your target audience.Intentionality is key in multicultural marketing efforts.Guest Name: Christian Ponce, Associate Vice President for Marketing, Old Dominion University Guest Social: https://www.linkedin.com/in/ponce7/Guest Bio: Christian Ponce is the Associate Vice President for Marketing at Old Dominion University (ODU). At ODU, Christian leads initiatives to enhance the university's brand and engagement strategies. With a robust background in multicultural marketing, Christian emphasizes authentic engagement and accessibility to meet the diverse needs of various demographics. He is recognized for his commitment to breaking down cultural barriers and fostering inclusivity in higher education marketing. His expertise includes developing strategies that resonate with multicultural audiences — ensuring that marketing efforts are both inclusive and effective. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Seth Odell and Mallory Willsea tackle one of the most pressing questions in higher education today: What do students and families actually care about in 2025? With application season in full swing and yield season just around the corner, institutions must understand what’s driving enrollment decisions. Spoiler alert—it’s all about proof, not just promises. From career outcomes to tuition transparency and campus safety, Seth and Mallory break down the key factors influencing students and families today and offer actionable insights for enrollment marketers.Key TakeawaysCareer outcomes matter more than ever. Families want clear data on job placement, salaries, and internship opportunities.Tuition clarity is critical. Hidden fees and confusing financial aid packages frustrate families—transparency is key.Campus visits are happening later. More students are applying before visiting, making early digital engagement even more important.Safety and security concerns are evolving. From campus protests to natural disasters, families are considering new factors in their decision-making.Parents need more direct engagement. Many schools still fail to communicate effectively with parents, even though they play a major role in the decision.What Are Students and Families Prioritizing in 2025?How Important Are Career Outcomes in Enrollment Decisions?It’s no longer enough to promise a “transformative college experience”—families want proof that their investment will pay off. One of the biggest factors influencing enrollment decisions in 2025 is what Seth calls the perceived probability of professional success. In simple terms, students and parents are asking: Will this degree help me land a good job?The data shows that families are looking for clear, tangible indicators of career success, including job placement rates, median salaries of graduates, and access to internships. Schools that can’t provide this information—or fail to present it in an accessible way—risk losing prospective students to competitors who do. Institutions like Georgia State University are leading the way with tools like Stepping Blocks, a digital career platform that connects students with real employment data. For enrollment marketers, the takeaway is clear: don’t just highlight academic programs—showcase the career outcomes that come with them.Why Is Tuition Transparency More Critical Than Ever?Sticker price has always been a concern, but in 2025, families are demanding a new level of clarity around total cost. Many schools advertise a base tuition rate, but fail to account for hidden expenses like housing, meal plans, lab fees, and textbooks. This lack of transparency creates frustration and confusion, especially for first-generation students who may have limited guidance in navigating financial aid.Schools like the University of Dayton and UNC Chapel Hill are setting a new standard by guaranteeing fixed tuition rates for four years. This approach eliminates uncertainty and reassures families that costs won’t unexpectedly increase. Even if your institution can’t freeze tuition, Seth and Mallory emphasize the importance of simplifying how costs are communicated—avoid complex unit pricing, break costs down by semester or year, and make it easy for families to understand net price after financial aid.Why Are Campus Visits Happening Later in the Decision Process?A major shift in student behavior post-COVID is the timing of campus visits. Traditionally, students toured schools before applying, using the in-person experience to determine fit. Now, more families are delaying visits until after acceptance, often making final decisions based on financial aid offers before ever stepping on campus.This shift is especially challenging for private institutions that rely on emotional connections formed during campus visits. If a family assumes a school is unaffordable and never visits, the institution loses the chance to make its case. This means digital engagement—through virtual tours, financial aid webinars, and parent-specific communications—needs to be stronger than ever. As Mallory points out, if you wait for families to ask about cost and financial aid, you’re already behind. Schools need to proactively address these concerns upfront, not just after acceptance.How Have Safety and Security Concerns Evolved?Safety has always been a priority for families, but in 2025, the conversation has expanded beyond crime statistics. Parents and students are increasingly concerned about campus protests, political climate, and even natural disasters affecting their chosen school.For institutions, this means safety messaging needs to go beyond the basics. Schools should highlight campus preparedness for emergency situations, showcase student support services, and actively communicate how they handle campus disruptions. Instead of waiting for families to bring up safety concerns, enrollment teams should address them head-on in communications, providing reassurance and

Welcome to this new Pulse Check series on the power of storytelling. This is Part 2: From News to Narrative: Frank Tramble on Transforming Higher Ed Storytelling. Frank Tramble shares about the importance of an integrated marketing and communications strategy, understanding your audience's core motivations to create more impactful messages and the need to always to be learning.Guest Name: Frank Tramble, Duke UniversityGuest Bio: Frank Tramble is a highly accomplished communications professional currently serving as the Vice President for Communications, Marketing, and Public Affairs at Duke University. With extensive experience in strategic executive communications, crisis communications, integrated marketing, and brand management, he plays a pivotal role in shaping Duke's reputation and strategic priorities. As a trusted strategic adviser to President Vincent Price, Frank leads Duke's central communications, marketing, media relations, and brand management activities. He provides guidance and leadership to communications professionals across various schools and units, ensuring a cohesive and impactful approach.Previously, as Vice President and Chief Communications Officer at Howard University, Frank elevated the university's reputation through innovative initiatives such as the award-winning redesign of their magazine and the establishment of The Dig, a groundbreaking daily storytelling hub.Frank's accomplishments have garnered national media coverage, including Howard's swim and diveteam becoming the first all-Black swim team featured on the cover of Sports Illustrated. He hascollaborated with renowned figures like Pete Souza and spearheaded communication strategies forhigh-profile individuals, including Phylicia Rashad, Nicole Hannah-Jones, and Ta-Nehisi Coates.An adjunct professor at Georgetown University, Frank imparts his expertise in brand strategy. He alsoserves as a lead judge for prestigious industry awards and is a sought-after speaker on topics such ascrisis communications and branding.Frank Tramble holds a master's degree in integrated marketing communications from Georgetown and abachelor's degree in advertising management from Michigan State University. With his dedication toexcellence and passion for effective storytelling, Frank continues to shape Duke University's success as aleading institution of higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into the provocative topic of AI's role in higher education, asking the critical question: Does AI act as higher ed’s crisis compass by building resilience, or does it expose vulnerabilities we’d rather ignore? The conversation explores how AI is transforming institutions, from identifying inefficiencies to bridging communication gaps, while also highlighting leadership’s role in determining whether these insights drive progress—or further deepen the cracks. If you’re curious about how to leverage AI effectively in higher ed, this episode is packed with thought-provoking insights.Key TakeawaysAI as a Spotlight: AI doesn’t just highlight what’s working; it often exposes inefficiencies, forcing institutions to confront uncomfortable truths about their operations.The Leadership Factor: Strong leadership and a culture of empowerment are critical to ensuring AI builds resilience rather than exacerbates gaps.Proactive AI Use: From early warning systems to personalized outreach, AI has the potential to be proactive, identifying and addressing issues before they escalate.Collaboration is Key: The partnership between humans and AI is essential—AI provides the insights, but leaders must act on them effectively to drive meaningful change.Avoiding the Efficiency Trap: While AI is often marketed for its speed and cost-saving benefits, its real power lies in enhancing quality and delivering better outcomes.Bridging Divides: Institutions must balance embracing AI on the administrative side with thoughtfully integrating it into academic spaces, ensuring students are prepared for real-world applications.How is AI exposing vulnerabilities in higher education institutions? AI shines a light on inefficiencies that may have previously gone unnoticed. For example, it might identify enrollment bottlenecks and reveal how these issues are tied to outdated processes in financial aid or communication. However, this transparency can make some leaders feel threatened, leading to tension between self-preservation and institutional progress.Does AI create more problems than it solves in higher ed? It depends on the leadership and culture of the institution. For organizations with strong, centralized strategies and empowered teams, AI can build resilience by identifying opportunities and creating efficiencies. However, for institutions plagued by siloed operations and "shiny object syndrome," where leadership prioritizes trendy tools over meaningful implementation, AI can expose and even exacerbate gaps.Why is there resistance to AI in the classroom? While administrative functions like enrollment and marketing have embraced AI, many academic leaders resist its integration into teaching. This creates a divide: graduates may leave college unprepared to use the very tools they’ll need in the workforce. The hesitation often stems from fears of compromising academic integrity or a lack of understanding of AI’s potential to enhance learning.How can AI be used to build resilience during a crisis? AI can play a critical role in crisis management by identifying risks early, providing data-driven forecasts, and automating routine tasks so leaders can focus on human-centric challenges. For example, AI can flag at-risk students who might otherwise slip through the cracks, enabling institutions to proactively offer support and reduce attrition. However, empathy and human leadership remain irreplaceable during high-emotion events, such as leadership changes or campus tragedies.What’s an example of AI successfully enhancing higher education operations? Seth shared a fascinating example of an AI-driven admissions call targeting students with outstanding balances. By focusing on a specific subset of students, the AI agent provided proactive outreach that human teams likely wouldn’t have had the bandwidth to complete. This kind of narrow yet impactful implementation demonstrates AI’s ability to add value without replacing human interaction.Is efficiency the best selling point for AI in higher ed? Efficiency is an obvious benefit of AI, but focusing solely on speed and cost-savings may miss the bigger picture. Institutions should aim to leverage AI to improve quality—delivering better outcomes for students and staff. For instance, AI’s predictive capabilities can identify long-term trends and provide solutions that go beyond short-term wins.What role does leadership play in AI adoption? Leadership determines whether AI builds resilience or exposes vulnerabilities. Institutions with visionary leaders who embrace a culture of collaboration and innovation are more likely to see AI as a tool for progress. Conversely, top-down, reactionary approaches—such as rushing to implement AI to satisfy board demands—can lead to misaligned investments and missed opportunities.AI is undoubtedly reshaping higher education, but whether it builds resilience or exposes gaps ultimately depends on the leadership and strategy behind its implementation. Instit

Welcome to this new Pulse Check series on the power of storytelling. On this Part 1: Reimagining the University as a “Big Brand”, guest Matt McFadden talks about embracing the fact that universities are mega brands and how this should influence the way we market to different audiences through a values-based brand platform. Case studies include Nike and three universities with very different use cases. Guest Name: Matt McFadden, Simpson & ScarboroughGuest Social: https://www.linkedin.com/in/mcfaddenwde/Guest Bio: Matt is the senior vice president at Simpson Scarborough, where he works with their teams to turn insights into brand strategies, creative and content that create impactful results for their partner colleges and universities. With a career dedicated to higher education marketing, he helps universities bring their stories to life, fostering stronger connections with students, alumni, and communities. Matt's passion for education began during his college days as a tour guide, orientation counselor, and athletic host, where he learned the power of collective experiences and the influence of great people. Today, his work continues to shape transformative narratives in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth explore the art and strategy behind storytelling in higher education marketing. From its emotional impact to its ability to build authentic connections, they discuss how storytelling differentiates institutions in an increasingly crowded marketplace. Seth shares insights from his recent team retreat and dives deep into effective frameworks, platforms, and actionable steps for crafting compelling narratives.Key TakeawaysStorytelling's Importance: Stories are the bridge between what an institution does and how it’s perceived, creating emotional connections that drive both internal culture and external engagement.Frameworks for Success: Proven storytelling frameworks like Pixar’s “Once upon a time” and the ABT (And, But, Therefore) model help structure emotionally resonant narratives.Content Strategies for 2025: Short-form videos (YouTube Shorts, Instagram Reels, TikTok) and niche podcasts are the most impactful platforms for storytelling.Sourcing Stories: Casting calls and proactive outreach uncover diverse and underrepresented voices for authentic storytelling.Small Steps Matter: Start small by leveraging student-generated content and using free or low-cost tools to create impactful stories.Episode SummaryWhy Storytelling Matters in Higher Education Storytelling is the heart of differentiation in a crowded higher ed marketplace. Mallory and Seth emphasize that statistics alone don’t influence prospective students or alumni; it’s the personal, emotional stories that stick. Internally, storytelling shapes institutional culture, fostering alignment with values and a sense of pride among faculty and students. Externally, it drives alumni engagement, application numbers, and retention rates. Emotional connections, as Seth notes, are strategic assets.Frameworks for Building Compelling Stories Mallory highlights three storytelling frameworks to structure narratives:Pixar’s Framework: Begins with “Once upon a time” and builds through “Every day,” “Until one day,” and “Because of that.”ABT Framework: Simplifies storytelling with “And, But, Therefore,” ideal for short-form content.StoryBrand: Guides marketers to clarify messages and focus on customer-centric stories.Seth adds that authenticity, aspirational tones, and conflict are non-negotiable elements of great storytelling. By creating stories that inspire action, institutions can position themselves as essential pathways to students' future success.Platforms That Maximize Storytelling Impact The choice of platform shapes how stories are received. Seth advocates for short-form content like YouTube Shorts, Instagram Reels, and TikTok, emphasizing the power of multi-part series released in real time. Mallory underscores podcasting’s potential to build depth and personal connections, especially through niche-focused shows that demonstrate expertise in specific fields. Both agree that effective storytelling platforms invite interaction, such as sharing and tagging, to amplify reach.Actionable Strategies for Storytelling For MarCom professionals with limited budgets or teams, starting small is key. Seth recommends casting calls using surveys or AI tools to source stories efficiently. Mallory encourages leveraging student-generated content to showcase authentic day-to-day campus life. Both emphasize the importance of experimenting with storytelling formats, from skunkworks podcast pilots to video-first Instagram reels.The Role of AI in Storytelling AI tools offer untapped potential for sourcing and sharing stories. Seth envisions using AI platforms to streamline the casting process, allowing students and alumni to record their narratives seamlessly. This innovation not only reduces friction but also expands the pool of stories available for marketing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Part 3: The Confidence Equation: Building Resilience and Owning Your WinsThis episode explores how to recognize your achievements, combat imposter syndrome, and step into opportunities with confidence. It’s about resilience and learning to see yourself as a leader, even when doubt creeps in.Key TakeawaysImposter Syndrome Isn’t Truth: Doubts often stem from self-imposed narratives, not reality. Recognizing this is the first step in overcoming them.Celebrate Every Win: Whether big or small, recognizing your achievements helps build confidence and momentum in your career.Zoom Out for Perspective: When doubt creeps in, take a moment to reflect on past accomplishments and remind yourself of the impact you’ve made.The Power of Community: Surrounding yourself with a supportive team and leaning into professional networks can be a game changer for growth and resilience.You’re Not Alone: The challenges you face are shared by many in higher ed, and acknowledging this can be a powerful motivator to keep going.Episode SummaryHow Do You Step Up When You Don’t Feel Ready? Erin shares her experience transitioning from a graduate assistant role to a full-time leadership position in higher ed during the uncertainty of the pandemic. Despite imposter syndrome, she embraced the challenge by asking questions, leveraging relationships, and trusting her ability to learn on the job. Shelby reflects on taking initiative early in her career, highlighting a guest sourcing project that became her first major leadership moment. Both emphasize that "ready" is a moving target, and growth often happens when you take a leap of faith.How Do You Handle Imposter Syndrome? Erin explains how imposter syndrome stems from internal narratives and emphasizes the importance of reframing these doubts. Celebrating every win, big or small, helps shift focus from what you lack to what you’ve accomplished. Shelby adds that unrealistic expectations often fuel self-doubt, and balancing ambition with self-compassion is critical. Both agree that silencing imposter syndrome requires acknowledging your progress and embracing your humanity.Why Is It Hard to Celebrate Wins in Higher Ed? The fast-paced nature of higher ed marketing often makes it difficult to pause and reflect on successes. Shelby shares her experience managing a live podcasting project during the AMA conference, highlighting how quickly her team shifted focus to upcoming projects without celebrating the milestone. Erin points out that the long lead times in higher ed campaigns often delay the gratification of seeing results. Both stress the importance of taking time to reflect on wins, especially in a team-oriented industry.How Do You Stay Grounded When Doubts Arise? Shelby shares her strategy of “zooming out,” taking time to reflect on her broader impact and revisiting personal tokens of encouragement like notes from students she’s taught. Erin emphasizes the importance of surrounding yourself with a supportive team and community. Together, they remind listeners that no one is immune to self-doubt, but with the right mindset and support, it’s possible to move past it and thrive.A Note from the Hosts Erin and Shelby wrap up the series with heartfelt gratitude for the Enrollify community, celebrating the role of higher ed professionals in creating a vibrant, supportive network. They encourage listeners to continue engaging with the content and sharing their own stories, promising that every challenge and win is a step toward growth. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the latest episode of The Higher Ed Pulse, co-hosts Seth and Mallory dive into their 2025 aspirations, blending professional ambitions with personal growth goals. They explore how AI is transforming workflows, the importance of intentional leadership, and strategies for balancing high performance with well-being. This lively discussion offers inspiration for education professionals looking to make meaningful changes in the year ahead.Key TakeawaysAI Integration is Key: 2025 is the year to integrate AI tools into workflows for better efficiency, cost savings, and scalability.Leadership Through Empowerment: Success is a team sport—empowering others leads to greater collective wins.Focus on Intentional Growth: Balancing work and personal well-being requires thoughtful planning, proactive systems, and regular reflection.Prioritize Self-Care: Rest and preventative self-care are vital for maintaining energy and focus in high-performance environments.Get Comfortable with Experimentation: The time for AI experimentation is over; now is the time for implementation and measurable results.Professional Growth: Building an AI-First Organization Seth shares his ambitious vision for 2025: building an AI agency that ensures his team stays ahead of the curve in an evolving digital landscape. He highlights three pillars guiding this transformation:Education: Providing team-wide access to the latest AI tools and fostering a culture of continuous learning.Augmentation: Leveraging AI to enhance existing workflows, increasing efficiency and impact.Segmentation: Preparing for future innovations that AI will unlock in entirely new business areas.This strategic approach ensures long-term growth while keeping teams motivated and empowered to innovate. Leadership Reflections: Empowering TeamsMallory reflects on her guiding philosophies as a leader, emphasizing trust, empowerment, and collective wins. She explains how Enrollify is positioned to thrive at the intersection of AI, technology, marketing, and higher education. Her focus for 2025 is on fostering a collaborative environment where team members can shine, all while steering the network toward greater impact and relevance.Personal Development: Reimagining Work-Life Balance Both hosts emphasize the importance of intentional self-care in high-performance environments. Seth shares how he’s structuring his life with healthy constraints, such as prioritizing family time, hiring a personal coach, and exploring authentic relating practices. Mallory, meanwhile, resolves to embrace rest, go off the grid more often, and carve out time for rejuvenating activities like fitness.Key Insight: Preventative self-care and mindful systems, such as hiring support staff or simplifying workflows, can create space for personal growth without sacrificing professional responsibilities.AI in Higher Ed: Actionable Next Steps Mallory highlights the upcoming AI Engage Summit as a pivotal resource for higher ed professionals looking to implement AI into their operations. Co-hosted by Enrollify and Element 451, this free, virtual event offers actionable insights for using AI to improve student recruitment, streamline communications, and enhance the student journey. As AI shifts from experimentation to results-driven integration, 2025 is the year to embrace these tools for transformative impact.Final Thoughts 2025 presents an exciting opportunity for personal and professional evolution. Whether you’re focused on leveraging AI, empowering your team, or creating more balance in your life, the new year is the perfect time to take stock and set intentional goals.Ready to make 2025 your year of transformation? Register for the AI Engage Summit to learn how to harness AI for real results in higher education. Don’t wait—start your journey today! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to this Pulse Check Series for Pt. 2 — How to Make a Difference (Even Without the Title). Leadership doesn’t always come with a title. This episode dives into practical ways to lead through influence, whether it’s starting initiatives, building rapport, or making your voice heard on campus.Key TakeawaysInfluence Without Authority: You don’t need a title to lead. Preparation, relatability, and collaboration are key to influencing decisions effectively.Active Listening and Empathy: Understanding your team’s perspective and goals can build trust and credibility, fostering stronger relationships.Balance Is Key: Leading through influence requires a careful balance between sharing ideas and respecting team dynamics to avoid overstepping boundaries.Take Initiative: Responsibility is taken, not given. Proving your value through thoughtful contributions can open doors to leadership opportunities.Trust Fosters Confidence: Leaders who trust their teams empower individuals to step up, take ownership, and contribute meaningfully.How Can You Make an Impact Without a Title? Erin shares an example from her background in graduate admissions where she successfully influenced a campaign by preparing thoroughly, framing her ideas as collaborative contributions, and backing them with data. Shelby reflects on how young professionals can apply these strategies, emphasizing that taking initiative and doing the homework behind your ideas is vital for earning trust and credibility.What Skills Are Overlooked in Leading Through Influence? For Shelby, relatability is an underrated skill that can significantly enhance workplace collaboration. She explains that leaders who engage in conversations rather than lectures create a more open, supportive environment. Erin adds that active listening and genuine curiosity about others’ perspectives are foundational for effective influence. Both agree that fostering these skills early can shape your leadership style for the better.How Do You Build Trust and Credibility? Erin emphasizes the importance of consistency and transparency in establishing trust. Being upfront about what you know and what you’re still figuring out builds credibility and creates a collaborative environment. Shelby highlights the value of supporting colleagues both professionally and personally, sharing how team gestures like celebrating life milestones have fostered a sense of belonging and motivation within the Enrollify team.What’s the Balance Between Assertiveness and Overstepping? Navigating the fine line between being assertive and pushy is crucial for leading through influence. Erin stresses the importance of reading the room, framing ideas as contributions rather than directives, and aligning them with team goals. Shelby adds that taking initiative with clear, team-centered intentions can help avoid stepping on toes while still making an impact.Final Thoughts on Leading Without a Title Shelby and Erin close by advocating for the importance of empathy, relatability, and active listening in building leadership skills early. They emphasize that leading through influence is about creating value and fostering collaboration, not simply seeking personal recognition. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the inaugural 2025 episode of The Higher Ed Pulse, hosts Mallory and Seth dive into the complex and urgent topic of ethics in artificial intelligence (AI) within higher education. They explore the challenges AI presents, such as data privacy, algorithmic bias, and over-reliance on automation, while discussing strategies to align AI usage with institutional missions. This thought-provoking episode is a must-listen for higher education professionals navigating the evolving landscape of AI ethics.Key TakeawaysAI Ethics as a Priority: Higher education must prioritize creating frameworks for ethical AI usage to align with institutional missions.Data Privacy Concerns: Transparency in how student data is collected, stored, and used is essential to build trust and avoid misuse.Bias in Algorithms: Institutions must proactively identify and address biases in AI systems to prevent perpetuating societal inequities.Human Oversight: Despite AI's capabilities, human context, empathy, and decision-making are irreplaceable in areas like financial aid and student support.Accessible AI Tools: Colleges should consider offering AI tools, such as ChatGPT Pro, to ensure equitable access for all students.AI Literacy and Training: Institutions should invest in professional development to empower staff, faculty, and students to use AI responsibly.What are the main ethical challenges of AI in higher education?Mallory and Seth highlight three primary concerns:Data Privacy: AI thrives on data, but students often remain unaware of how their data is used. Institutions must simplify communication about data usage to ensure transparency and trust.Algorithmic Bias: AI tools can inadvertently reinforce inequities if trained on biased data. Institutions need regular audits to identify and mitigate biases.Over-reliance on Automation: AI may lack the human nuance needed in situations like financial aid, where personalized solutions are vital. Human oversight remains critical.‍How can institutions develop frameworks for ethical AI? Mallory advocates for cross-functional committees to establish fairness, transparency, and accountability in AI policies. Seth emphasizes the importance of aligning AI initiatives with institutional missions, a perspective often overlooked. Both stress the need for a proactive approach, much like crisis communications planning, to address potential AI-related issues before they arise.‍What role does access play in AI ethics? Seth raises concerns about unequal access to AI tools, which could create a divide between students with and without financial resources. He suggests that institutions consider providing AI tools, akin to software licenses for Adobe or Microsoft, to ensure equitable access and skill development.Why is AI literacy essential? The duo underscores the importance of investing in AI education for staff, faculty, and students. Building AI literacy equips educators to use the technology responsibly and aligns with institutional goals to prepare students for the modern workforce.What actionable steps can listeners take? Seth urges individuals to secure their seat at the AI decision-making table within their organizations. Mallory adds that fostering a culture of ethical inquiry and transparency will not only benefit institutions but also serve as a career accelerator for AI advocates. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feedback is at the heart of mentorship, and this episode dives into embracing constructive criticism, learning from mistakes, and understanding the power of “tough love.” It’s about turning feedback into actionable steps for personal and professional growth—even when it’s not easy to hear.Key TakeawaysFeedback Feels Personal: Feedback often feels like a critique of our identity, not just our work—especially as young professionals still finding their footing.Mindset Matters: Shifting from seeing feedback as "positive" or "negative" to viewing it as an opportunity for growth creates a healthier, more collaborative approach.Delivery is Key: Poorly delivered feedback can derail progress, while thoughtful critique builds trust and inspires improvement.Ask for Clarity: Confidence grows when you ask for clarity instead of assuming, ensuring feedback is actionable and meaningful.Delegation and Growth: Letting go of tasks isn’t about giving up control—it’s about creating space for team growth and focusing on higher priorities.Why Does Feedback Feel So Personal? Feedback can feel like a gut punch, especially early in your career when you're still establishing your identity in the professional world. Erin explains that feedback often feels more personal than it is because young professionals tend to conflate their work with their self-worth. Shelby emphasizes the need for a mindset shift, seeing feedback not as a critique of your person but as a tool for improvement. Together, they explore how balancing ambition with openness to critique helps build resilience.Is There a Right Way to Give and Receive Feedback? Feedback isn’t just about the content; it’s about the delivery. Erin highlights the importance of learning how to give feedback in a way that resonates, using techniques like the “compliment sandwich” to keep morale high. Shelby praises thoughtful feedback that’s constructive rather than critical, emphasizing the power of collaboration. By fostering a team environment where feedback feels like a partnership, it becomes less about judgment and more about mutual growth.What If We Stopped Labeling Feedback as Positive or Negative? Erin introduces the concept of removing labels from feedback entirely, treating it as neutral data for growth. When we label feedback, we often let emotions dictate how we process it, which can hinder progress. Shelby adds that collaboration thrives when feedback is stripped of emotional labels, leading to better solutions and shared success. This subtle but impactful mental shift can make feedback feel like an empowering opportunity rather than a dreaded critique.How Can Feedback Improve Team Dynamics? Shelby and Erin share personal stories about how feedback has shaped their growth. Shelby recalls her early days writing blog posts for Enrollify, initially overwhelmed by critique but eventually transforming her skills with practice and guidance. Erin talks about learning to delegate, a lesson in trust that helped her grow as a leader. Both agree that thoughtful feedback creates space for team members to shine and grow, strengthening team dynamics.What’s the Key to Maintaining Confidence Amid Critique? Maintaining confidence in the face of tough feedback is a balancing act. Shelby stresses the importance of stepping back, reminding yourself that everyone—at all levels—receives feedback. Erin advises focusing on clarity by asking questions to ensure you truly understand the critique. By treating feedback as actionable advice rather than a judgment of worth, you can build resilience and confidence over time. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Tina Miller, Executive Director of Creative and Communications at Arizona State University’s Enterprise Technology. A trailblazer in AI-driven innovation, Tina has been instrumental in integrating advanced technologies into higher education. From fostering AI literacy to launching impactful ChatGPT initiatives, Tina shares how ASU is redefining the role of technology in student success and workplace efficiency.Check out the full episodes Tina appeared on: AI For U - Episode 7AI For U - Bonus Live at HighEdWebHigher Ed Pulse - Bonus Live at AMAKey TakeawaysAI Enhances Human Connection: Technology is a tool to improve processes and engagement, not a replacement for human creativity and oversight.AI Literacy is Essential: Leaders and teams must prioritize AI education to stay ahead in the evolving tech landscape.Strategic Implementation of AI: Projects like ASU's innovation challenges demonstrate the tangible benefits of integrating AI into teaching, research, and operations.How is AI Transforming Higher Ed at ASU? Tina Miller highlights Arizona State University’s proactive approach to AI adoption, underscoring its partnership with OpenAI. Through innovation challenges, ASU encourages faculty and staff to propose projects that integrate ChatGPT into teaching, research, and business operations. These initiatives are grounded in measurable outcomes, ensuring a focus on impact. With over 250 active projects, such as the "Language Buddy" chatbot for German language students, ASU exemplifies how AI can enhance learning and streamline university processes.Why is AI Literacy a Priority for Higher Ed Leaders? Tina emphasizes that AI literacy is the cornerstone of effective technology adoption. Leaders must educate themselves on AI tools and trends to guide their teams and institutions effectively. She shares her own journey of diving into AI education, starting with podcasts like Hard Fork and Marketing AI. This foundational understanding enables leaders to foster fluency among their teams, ensuring that AI tools are used responsibly and effectively. Tina argues that prioritizing AI literacy is not optional—it’s essential for staying competitive in the modern educational landscape.How Can Institutions Overcome Barriers to AI Adoption? While time constraints are a common concern among leaders, Tina insists that prioritization is key. She advises leaders to carve out time for AI education by identifying it as a top priority. Listening to industry-specific podcasts, attending conferences, and engaging with like-minded professionals are practical steps to build AI literacy. By fostering a culture of continuous learning and innovation, institutions can integrate AI into their operations to drive efficiency and enhance student success. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Jon-Stephen Stansel, founder of Saturn Nine Media, whose transformative social media strategies are reshaping higher education engagement. In this episode, Jon-Stephen discusses the immense potential of social listening, advocates for rethinking the role of social media managers, and shares actionable insights for empowering these professionals. His vision is setting a new standard for leveraging digital platforms in higher ed.Check out the full episodes Jon-Stephen appeared on: Confessions of a Higher Ed Social Media Manager - Episode 9Confessions of a Higher Ed CMO - Episode 55Mission Admissions - Episode 35Key TakeawaysExpand Social Listening Beyond Social Media: Social listening should inform institutional decisions, from curriculum design to event planning, not just content strategies.Elevate Social Media Management Roles: Social media managers should be experienced professionals, supported by entry-level staff, to reflect the critical responsibilities of the role.Support Social Media Teams: Leaders must trust and empower their social media professionals, especially during crisis communication.Foster Staff Advocacy: Encourage staff to share their expertise online and engage in professional communities to elevate both personal and institutional branding.How Can Social Listening Drive Institutional Strategy? Jon-Stephen Stansel argues that social listening’s utility extends far beyond crafting social media posts—it should influence major institutional decisions. From adjusting event logistics like parking at commencement to refining messaging strategies, higher ed institutions can benefit immensely by analyzing audience feedback. Social listening provides real-time, data-driven insights that can guide decisions on curriculum updates, event planning, and even cafeteria offerings. By integrating these insights, institutions can better align their strategies with audience needs, fostering stronger connections and more effective operations.Why Should Social Media Management Be a Senior Role? Social media managers often operate under immense scrutiny while managing the public face of their institutions. Despite this, these roles are often treated as entry-level positions. Jon-Stephen calls for a paradigm shift: these critical roles should be filled by experienced professionals who are supported by entry-level staff or assistants. This approach ensures nuanced decision-making, reduces burnout, and provides space for mentorship. Social media managers must have the authority and trust to represent the institution effectively, especially during crises, to build credibility and maintain public confidence.How Can Leaders Better Support Social Media Teams? Jon-Stephen emphasizes the importance of leadership support for social media managers, particularly during high-pressure situations. Leaders should act as shields, ensuring their teams feel empowered to make decisions without fear of undue backlash. This trust fosters creativity and resilience within teams. Additionally, encouraging staff to share their expertise and engage with their professional communities can amplify the institution’s reputation. By investing in professional development and showcasing staff talent, institutions can cultivate stronger networks and attract top-tier talent. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Kin Sajpal, Vice President of Marketing and Communications at the University of Redlands. We revisit Kin’s groundbreaking insights on audience engagement, tailored marketing strategies, and fostering collaboration between enrollment and marketing teams. From innovative approaches to international student recruitment to the transformative "OneGrad" campaign, this episode is a masterclass in strategic higher ed marketing.Check out the full episodes Kin appeared on: Pulse Check: Finding Your Why — Part 1Pulse Check: Navigating International Recruitment — Part 1 Breaking Silos - Episode 6Key TakeawaysHarnessing Student Perspectives: Engaging students as collaborators in strategic planning enhances relevance and impact.Word-of-Mouth Marketing for International Students: Traditional and digital word-of-mouth remain pivotal for international recruitment.Tailored Campaigns by Segmentation: Deep segmentation—domestic and international—is essential for resonating with diverse audiences.Unified Branding for Greater ROI: Holistic campaigns like "OneGrad" and a university-level focus drive better results at lower costs.Enrollment-Marketing Collaboration: Transparent data-sharing and aligned goals foster efficiency and success in recruitment efforts.Episode SummaryHow Can Institutions Engage Students in Strategic Planning? Kin Sajpal highlights the power of inviting students into strategic conversations. By leveraging the expertise and experiences of student workers, institutions can refine their programs to better meet audience needs. This approach doesn’t just apply to social media teams but extends across campus functions, creating a more comprehensive understanding of student expectations. Kin emphasizes the importance of viewing programs as "products" and ensuring their applicability across different student demographics. Her message underscores the enduring role of student input in crafting meaningful, audience-centric strategies.What Role Does Word-of-Mouth Play in International Recruitment? Drawing from her own journey as an international student, Kin advocates for the power of word-of-mouth marketing—both in traditional face-to-face interactions and through digital channels. She notes that while the mediums may evolve, the core principle remains: personal recommendations significantly influence decisions. Institutions must design programs with intentionality, ensuring they resonate across cultural nuances. This involves segmenting international audiences beyond broad geographic categories and investing time in understanding micro-segments to unlock high ROI.How Does Unified Branding Amplify Enrollment Success? Kin shares the University of Redlands' transition to unified branding campaigns like "OneGrad." By consolidating efforts into broader campaigns rather than field-specific ones, the university achieved cost efficiencies and better enrollment outcomes. These campaigns align recruitment and marketing efforts, providing prospective students with cohesive messaging. Kin also emphasizes the importance of collaboration between marketing and enrollment teams, where regular data-sharing allows both sides to adapt strategies dynamically and maximize results. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Claire Brady. With over two decades of experience in higher education, Claire is a trailblazer in helping institutions embrace artificial intelligence (AI) to improve teaching, learning, and student success.This episode revisits Claire’s appearances on Confessions of a Higher Ed CMO and AI for You, where she dives into AI’s transformative potential in higher education. From addressing AI literacy to breaking down misconceptions about its applications, Claire’s insights provide a clear roadmap for navigating this revolutionary technology.Check out the full episodes Claire appeared on: AI For U - Episode 9 Confessions of a Higher Ed CMO - Episode 58Key TakeawaysAI Adoption is Essential: AI adoption in higher education is as critical as embracing the internet was years ago. Institutions must start now to stay competitive.Practical First Steps: Begin by consolidating institutional data, drafting AI policies, and improving online resources like Wikipedia pages that AI tools often pull from.AI Literacy is Key: Faculty, staff, and student affairs teams must understand how AI tools work, their origins, and their implications for privacy and equity.AI Can Improve Equity: By offering personalized, accessible communication—like translated and simplified information—AI can make higher education processes more inclusive.AI Frees Up Human Capital: Automation of repetitive tasks allows educators and staff to focus on higher-value, student-centric activities.Why Higher Ed is Slower to Adopt AI Claire explains that higher ed’s slow adoption of AI stems from a combination of bandwidth constraints, systemic inertia, and concerns about misuse, such as cheating. However, she notes that other sectors, like healthcare, have overcome similar challenges, and higher ed can do the same.Key barriers include:Competing Priorities: Post-pandemic recovery and political/social unrest have stretched resources thin.Lack of AI Literacy: Many institutional leaders and staff lack foundational knowledge about how AI tools operate and their potential applications.Overemphasis on Risks: Conversations around AI cheating have overshadowed its benefits, delaying adoption.Where to Start with AI Claire emphasizes starting small and building gradually:Consolidate Data: Even if data isn’t clean, putting it in one place is the first step to leveraging AI effectively.Audit Online Presence: AI tools like ChatGPT pull data from online sources, so institutions should update and improve Wikipedia pages and websites.Draft and Test Policies: Write initial policies on AI use and iterate based on outcomes.By focusing on these manageable steps, institutions can begin to unlock AI’s potential without feeling overwhelmed.AI in Action: Nashville State Community College Claire highlights her work with Nashville State Community College, which secured a state grant for AI innovation. Over the next year, Claire will conduct training sessions with various stakeholder groups, including faculty, staff, and students. The goal is to integrate AI tools into campus operations and share lessons learned with other Tennessee institutions.Unlocking Potential: AI for Equity and Efficiency Claire sees AI as a game-changer for higher education, particularly for under-resourced institutions like community colleges and regional universities.AI Improves EquityEnables personalized communication in students’ native languages and reading levels.Simplifies processes, making them more accessible to diverse student populations.AI Frees Staff for Meaningful WorkAutomates repetitive tasks like email communication and document editing.Allows academic advisors and other staff to spend more time engaging directly with students.Claire offers a compelling analogy: Imagine healthcare without patient-focused tools like translated instructions. AI can provide similar transformative benefits in higher education, such as improving communication with students about financial aid or academic standing.Final Thoughts Claire Brady’s vision for AI in higher education is both inspiring and practical. She challenges institutions to view AI not as a threat but as a tool to advance their missions of equity, access, and student success. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this special year-end episode of The Higher Ed Pulse, hosts Mallory and Seth revisit highlights from a remarkable 2024. With 46 episodes in just 52 weeks, the duo reflects on the standout moments that shaped their journey and connected deeply with listeners. From innovative conversations about AI to candid discussions about leadership in higher education, this episode is a heartfelt celebration of growth, community, and impactful storytelling.Key TakeawaysAI’s Role in Education: The potential of AI in recruitment and operational efficiency remains transformative, allowing teams to focus on high-value, human-centric tasks.Career Advice for Rising Leaders: Hiring slow, firing fast, and leading with clarity are vital lessons for emerging professionals.Higher Education Leadership Challenges: Many CMOs face the challenge of navigating legacy models while driving future-focused results.Listener Engagement Matters: Hearing from listeners reinforced the importance of impactful, relatable content.Highlight #1: The April Fool’s AI Episode The April 1st episode explored AI’s possibilities in a groundbreaking way. Not only was the episode scripted by AI, but even the hosts’ voices were generated using AI voice clones. This creative experiment sparked awe and curiosity among listeners, showcasing the potential and ethical implications of AI in media. Seth shared how he continues to play the episode for friends and family, delighting in their astonishment upon learning the truth.Revisit the full episode: https://www.enrollify.org/episodes/a-cautionary-tale-about-artificial-intelligenceHighlight #2: AI and Student Recruitment In October, Mallory and Seth delved into the intersection of AI and student recruitment, spotlighting AI agents’ ability to drive applications and improve staff efficiency. This episode resonated widely, addressing a critical pain point for higher education professionals: balancing administrative burdens with meaningful, student-focused engagement. AI, as they noted, is not about replacing staff but empowering teams to prioritize high-touch initiatives.Revisit the full episode: https://www.enrollify.org/episodes/episode-38-ai-student-recruitmentHighlight #3: Career Advice for Rising Leaders The "Career Advice for Rising Leaders" episode provided actionable guidance for aspiring professionals. Seth and Mallory shared personal lessons, emphasizing the importance of hiring thoughtfully, giving constructive feedback, and embracing leadership opportunities. The positive response from listeners underscored the relevance of fostering transparent and supportive environments for professional growth.Revisit the full episode: https://www.enrollify.org/episodes/episode-28-career-advice-for-rising-leadersHighlight #4: Why Every CMO Wants to Quit Drawing inspiration from SimpsonScarborough’s research, this episode tackled the pressures facing CMOs in higher education. Listeners related to the candid discussion about resource constraints, leadership autonomy, and the complexities of navigating legacy systems while achieving future-facing goals. Mallory’s reflection on whether CMOs are empowered to succeed remains a poignant takeaway for professionals at all levels.Revisit the full episode: https://www.enrollify.org/episodes/saying-the-quiet-part-out-loud-why-every-edu-cmo-wants-to-quit - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Joshua Charles. Josh has become a standout leader in higher education, recognized for his innovative approaches to collaboration, leadership, and breaking down institutional silos.In this highlight reel, Josh shares his top strategies for fostering campus-wide collaboration, building relationships with leadership, and leveraging teamwork to achieve better outcomes. Whether you're navigating cross-campus partnerships or refining internal team processes, Josh’s insights provide a roadmap for creating meaningful change in higher education.Check out the full episodes Joshua appeared on: Breaking Silos - Episode 15 Higher Ed Pulse - Bonus Live at HighEdWebKey TakeawaysProactive Partnerships: Reach out to campus stakeholders directly, tailoring communication to their needs to foster collaboration and build trust.Understanding Leadership Priorities: Develop relationships with campus leaders to align your team’s work with the institution’s strategic goals.Focus on Audience-Centric Strategy: Identify your target audience, refine their journey, and differentiate your offerings by focusing on what you can control.Internal Team Collaboration: Build strong internal processes by fostering open conversations about roles, preferences, and workflows.Breaking Down Silos Across Institutions: Collaborate with peers at other institutions to share resources, align goals, and amplify collective impact.Building Campus Partnerships Josh highlights the importance of reaching out to key stakeholders across campus instead of waiting for collaboration to happen. By understanding how your work affects others and personalizing your communication to resonate with their goals, you can build trust and secure buy-in for future initiatives.For example, Josh emphasizes the need to understand the priorities and communication styles of campus leaders such as associate deans of finance, faculty, or international students. These relationships are critical in aligning team efforts with broader institutional strategies.Focusing on What You Can Control In discussing challenges unique to Rutgers Business School, Josh advocates for focusing on audience-centric strategies to overcome barriers. Rather than dwelling on institutional politics, teams should:Clarify target audiences and map their journeys.Differentiate offerings by tailoring content and campaigns to specific needs.Use collaboration to share resources and learn from peers in similar roles across campus or even at competing institutions.Josh’s advice centers on leveraging what is within your control—such as refining messaging or developing resourceful marketing strategies—to achieve impactful results.Internal Collaboration: Building a Strong Team Josh describes an intentional, hands-on approach to fostering collaboration within his team of 10. By organizing sessions focused on specific examples—such as marketing an MBA program—team members gain a clear understanding of each other’s roles, workflows, and needs.Key steps include:Open Conversations: Encourage team members to share their communication and workflow preferences.Document Processes: Create shared documents outlining tasks, responsibilities, and dependencies to ensure alignment.Reflect and Improve: Dedicate meeting time to reflect on what’s working and identify areas for improvement.These practices build trust and eliminate inefficiencies, ultimately creating a more cohesive team.Breaking Silos Across Institutions Josh also shares the value of connecting with staff at other institutions to foster a culture of collaboration. By understanding the scope of their resources, challenges, and strategies, teams can align efforts and learn from one another. For example, Rutgers Business School staff regularly engage with peers at Rutgers Camden, recognizing that cooperation benefits everyone—students, staff, and the institution at large.Final Thoughts Josh Charles’s commitment to fostering collaboration and creating meaningful change is a testament to his leadership in higher education. From breaking silos to strengthening internal processes, his insights inspire higher ed professionals to rethink how they work together to achieve better outcomes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of Reclaiming Free Speech, Democracy, and Discourse on Campus, host Dr. J. Cody Nielsen sits down with Dr. Charles H.F. Davis III, Assistant Professor at the University of Michigan and scholar of race, systems of oppression, and student activism. Together, they unpack the implications of Donald Trump’s re-election, the challenges of free speech on campus, and the broader societal forces shaping higher education. This episode delves deep into student activism, higher education’s colonial roots, and the ways administrators and educators must navigate the ongoing struggle for justice and equity.Key TakeawaysStudent Activism Reflects Broader Sociopolitical Realities: Campus movements—whether for Black Lives Matter or pro-Palestinian rights—mirror larger societal struggles, challenging higher education’s historical role as a site of exclusion and privilege.Higher Education and Systems of Power: Colleges have long been intertwined with colonialism, capitalism, and racialized oppression. Deconstructing these systems requires critical reflection and moral courage from institutional leaders.The Role of Administrators: University administrators must prioritize people over prestige and resist suppressive policies that target student activism, particularly around anti-democratic and oppressive issues.Self-Care in the Struggle for Justice: Individual and communal care are critical. Dr. Davis highlights the importance of collective healing, family, and finding spaces for joy and restoration amid ongoing activism.The Trump Administration’s Impact: A second Trump term amplifies existing tensions, but the struggle for justice and liberation remains constant—organizers must double down on efforts to improve material conditions for marginalized communities.What Role Does Student Activism Play in the Current Political Landscape?Dr. Charles H.F. Davis III outlines how campus activism has always reflected broader sociopolitical contexts. From the Black Lives Matter movement to pro-Palestinian organizing, students are at the forefront of confronting oppressive systems and demanding institutional accountability. Dr. Davis connects today’s student movements to historical activism, such as the Black Campus Movement of the 1960s and the role of ethnic studies programs in democratizing higher education. He highlights that institutions often resist meaningful change unless forced by organized collective action.How Has Higher Education Historically Maintained Systems of Oppression?Dr. Davis dives into higher education’s colonial roots, emphasizing how campuses were built on stolen land and the labor of enslaved Black individuals. These structures persist today, manifested in racialized exclusion, elitism, and suppression of dissent. Administrators must confront their complicity in upholding oppressive systems and commit to re-centering people over profits, productivity, and prestige. He challenges leaders to reflect on their roles and question whether they are truly serving students or perpetuating institutional harm.What Should Higher Education Leaders Do in the Face of Political Suppression?Reflecting on the Trump administration’s impact, Dr. Davis notes that institutions have increasingly adopted suppressive policies, weaponizing campus and municipal policing to silence student protests. He urges administrators to act with “moral and political courage,” protecting students rather than criminalizing their activism. By aligning with community values and rejecting reactionary policies, leaders can challenge anti-democratic behaviors and support a more just higher education system.How Do We Balance Activism with Personal and Collective Well-Being?Recognizing the emotional and physical toll of activism, Dr. Davis emphasizes the importance of collective care and healing. He advocates for communal approaches to self-care—rejecting individualism in favor of shared spaces for rest, reflection, and joy. Whether through family, community organizing, or physical activities like running, activists must prioritize well-being to sustain their long-term efforts.Guest Name: Dr. Charles H.F. Davis IIIGuest Social: https://www.linkedin.com/in/hfdavis/www.campusabolition.orgGuest Bio: Dr. Charles H.F. Davis III is a third-generation educator, organizer, and artist committed to the lives, love, and liberation of everyday Black people. Named a 2020 Emerging Scholar by Diverse Issues in Higher Education and a 2021 NAEd/Spencer Postdoctoral Fellow, Dr. Davis is currently an assistant professor in the Center for the Study of Higher and Postsecondary Education at the University of Michigan. As director of the Campus Abolition Research Lab, Dr. Davis’ research broadly explores the racialized consequences of higher education on society. He has produced more than three dozen publications including research articles, books, and scholarly essays as well as several short and feature-length films. - - - -Connect With Our Host:Mallory Willsea&

Today's inductee into the 2024 Enrollify Hall of Fame is Bart Caylor. The president of Caylor Solutions and host of The Higher Ed Marketer Podcast, Bart is renowned for his forward-thinking approach to AI in higher education. This episode compiles highlights from Bart's appearances on various Enrollify network shows, showcasing his perspectives on AI literacy, overcoming resistance to innovation, and leveraging AI tools to revolutionize higher education. Dive into the transformative insights shaping the future of enrollment marketing and leadership in higher ed.Check out the full episodes Bart appeared on: AI For U - Episode 2 Mission Admissions - Episode 33 Confessions of a Higher Ed CMO - Episode 50Key TakeawaysAI Resistance and Adoption: Resistance to AI often stems from fear, misconceptions, and change fatigue. Education and AI literacy are crucial for overcoming these barriers.Transformative Potential of AI: AI is poised to revolutionize higher education more profoundly than any previous technological advancement, reshaping marketing, operations, and student engagement.Practical AI Strategies: Tools like ChatGPT can significantly enhance productivity, helping higher ed professionals achieve more in less time by mastering prompt engineering.Leadership in AI Era: With AI driving rapid changes, higher ed leaders must embrace innovation to navigate the enrollment cliff and emerging trends effectively.What Are the Biggest Challenges in AI Adoption in Higher Education? Bart Caylor identifies two primary challenges in AI adoption: fear and underutilization. Resistance often stems from fear of the unknown or ethical concerns, with many professionals skeptical about adopting new tools. Others fail to realize AI's full potential, using it only for simple tasks like rewriting emails.Bart emphasizes that these challenges can be overcome through AI literacy and hands-on education. By demystifying AI and showcasing its capabilities, professionals can shift from skepticism to informed adoption. For instance, understanding that AI is a learning tool, not just a content scraper, fosters trust and opens the door to meaningful integration.How Can AI Reshape Higher Education? Bart predicts that AI will have a more significant impact on higher education than the personal computer, internet, and social media combined. From enhancing marketing strategies to improving operational efficiency, AI tools like ChatGPT allow institutions to tackle problems quickly and effectively.For example, AI-driven assistants could soon be integrated into platforms like Siri, enabling natural, conversational interactions. As institutions leverage these advancements, they’ll be able to streamline processes, improve student engagement, and remain competitive in a rapidly changing landscape.What Role Will Leadership Play in AI-Driven Transformation? The accelerating pace of AI adoption and the looming enrollment cliff demand adaptive leadership. Bart warns of potential leadership fatigue, as senior leaders may retire rather than manage the rapid changes AI brings. This creates opportunities for younger, tech-savvy professionals to step into leadership roles.To succeed, future leaders must embrace AI literacy and understand how to use tools like ChatGPT to make data-driven decisions. By leveraging AI for strategic initiatives, institutions can overcome challenges and position themselves for long-term success.How Can Higher Ed Professionals Start Using AI Effectively? Bart recommends starting small to build confidence with AI. For instance, using ChatGPT to create a simple meal plan introduces users to prompt engineering and the tool’s capabilities. This approach helps professionals understand how to frame questions and maximize AI's utility.He also highlights that AI isn’t just a time-saver—it enables professionals to accomplish more within the same time frame. By integrating AI into daily workflows, higher ed marketers and administrators can focus on high-impact tasks without extending their work hours. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Devin Purgason, who has explored the future of higher education marketing, equity-focused student support, and transformative approaches to enrollment management across our network this year. Whether you're a higher-ed marketer or an admissions professional, this episode is packed with actionable insights.Check out the full episodes Devin appeared on: Confessions of a Higher Ed Social Media Manager - Episode 28 Breaking Silos - Episode 2 The Hidden Gem - Episode 2Key TakeawaysEquity-Driven Marketing and Support:Shift from traditional recruitment models to equity-based, student-centric service delivery.Meet students where they are with holistic wraparound services that remove barriers to enrollment and retention.Personalized and Diverse Strategies:Design marketing strategies that address the unique needs of diverse populations, including adult learners and nontraditional students.Use tailored messaging, open houses, and success coaches to enhance engagement.Community-Oriented Approaches:Build a sense of belonging for students through targeted events, free childcare, and holistic care services.Establish wraparound networks, like Forsyth Tech Cares, to address students' academic and personal needs.Seamless Student Experiences:Go beyond attracting students by shepherding them through every stage of the journey, from inquiry to graduation.Create frictionless transitions within institutions by reducing departmental silos.Reimagining the Student Funnel Devin Purgason of Forsyth Tech highlights how traditional enrollment funnels often leave students feeling unsupported. Forsyth Tech reshaped this model with a student-centric approach rooted in equity, focusing on providing continuous guidance and care throughout the student lifecycle.The Importance of Meeting Students Where They Are Forsyth Tech’s marketing strategy prioritizes inclusivity and accessibility, especially for adult learners. Initiatives include:Adult Learner Open Houses: Events designed to accommodate working adults and their families, complete with childcare and meals.Success Coaches: Personalized support for navigating technology, academics, and life challenges.Holistic Wraparound Support: The Forsyth Tech Cares program provides essential items like baby formula, food, and school supplies to help students focus on their education.Shifting Demographics Demand Diverse Strategies As Devin explains, the student body today spans from teenagers to retirees, creating a need for marketing that resonates with all ages. Forsyth Tech has embraced this challenge by utilizing diverse platforms and messaging strategies tailored to different demographics.A Culture of Support Devin emphasizes the importance of making every student feel like they belong. At Forsyth Tech, this means treating each individual not as a "seat" but as a valued member of a community, fostering a culture of love and service. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this thought-provoking episode, Mallory and Seth discuss the transformative potential of AI in addressing equity challenges in higher education. They explore how AI can help institutions better serve "invisible students" — nontraditional learners, first-generation students, and those balancing work or family responsibilities. Highlighting the intersection of technology and education, they provide actionable strategies to improve student success, persistence, and graduation rates.Key TakeawaysAI as a Catalyst for Equity:Proactively identifies and supports at-risk students through early intervention.Personalizes educational journeys with tailored resources and support.Ensures 24/7 access to tools and services for students with nontraditional schedules.Provides data-driven insights to reshape institutional policies and resource allocation.The Importance of Just-in-Time Resources:Students need accessible support at the exact moment they encounter challenges.AI can enable 24/7 assistance across admissions, academic advising, and financial aid.Breaking Down Barriers for First-Generation Students:Address gaps in institutional knowledge with accessible, plain-language communication.Use AI to seamlessly translate materials into multiple languages to meet diverse needs.Affordability of AI Solutions:Many AI tools are cost-effective, making them accessible for under-resourced institutions like community colleges.The Role of Product Design in Student Success:Institutions must design flexible programs to ensure students can re-enroll seamlessly after life interruptions.Why "Invisible Students" Need Attention Mallory sets the stage by defining invisible students as those who often go unnoticed in traditional education systems—such as first-generation students, working adults, and part-time learners. These populations represent a significant portion of the student body but are disproportionately likely to face barriers to graduation, compounding financial challenges like student loan debt.How AI Can Help AI-first strategies can transform how institutions support these students:Proactive Intervention: Predictive analytics identify early warning signs of student disengagement.Personalized Education: Tailored experiences boost engagement and retention.Accessible Support: AI-powered virtual assistants offer help 24/7, meeting students at their point of need.Data-Driven Decision Making: Institutions can reallocate resources based on real-time insights.Real-World Example: Trinity Valley Community College Mallory highlights Trinity Valley Community College’s success in implementing AI tools to address the needs of working students. Their AI assistant supports enrollment and student engagement, resulting in an 18% increase in their graduating class—an example of AI's tangible impact on student success.The Need for Product Innovation Seth emphasizes the importance of designing flexible program structures. For example:Avoid term-based models that create re-entry barriers for students who need to pause their education.Explore asynchronous and competency-based education models to meet the diverse needs of modern learners.Final ThoughtsThe conversation underscores the importance of leveraging AI to support nontraditional learners and first-generation students. Seth and Mallory emphasize that affordability and accessibility are key to implementing these solutions effectively, particularly for community colleges and other under-resourced institutions. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Mickey Baines, President and Chief Revenue Officer at Kennedy Company Education Strategies. Mickey’s innovative work in enrollment strategy and data-driven personalization is transforming how institutions engage students and families. This episode delves into his insights on creating impactful campus tours, leveraging CRM and AI for deeper student engagement, and laying the groundwork for future AI-driven strategies. Explore how Mickey’s expertise is reshaping higher education.Check out the full episodes Mickey appeared on: Mission Admissions - Episode 49 The Application - Episode 49 Key TakeawaysRedefining Campus Tours: Personalized and unscripted tours resonate more with students and families, distinguishing top institutions in the college search process.Parent-Focused Communication: Tailored messaging for parents, the key influencers in college decisions, is a crucial but often overlooked strategy.Data-Driven Personalization: Institutions must collect and organize data to provide tailored engagement and ensure readiness for AI integration.AI’s Role in Enrollment: AI enhances student engagement by automating personalized experiences, but effective implementation relies on robust, well-structured data.Future-Proofing CRM: Building advanced CRM strategies today ensures institutions can harness AI’s full potential in the near future.How Can Institutions Transform Campus Tours to Stand Out?Campus tours are critical touchpoints in the college decision-making process, but too often, they are overly scripted and indistinguishable. Mickey Baines emphasizes the importance of creating personalized, memorable experiences. Tours that incorporate authentic, unscripted narratives—sharing personal experiences alongside facts—stand out to prospective students. Families notice when tours feel rehearsed or lack differentiation, which can undermine a school’s appeal.Mickey’s insights highlight the need to audit existing tour practices and ensure they offer unique value. Tour guides should feel empowered to inject their personalities into their presentations, making the experience more engaging and relatable. By crafting distinctive tours, institutions can leave a lasting impression, positioning themselves as top choices for students.Why Are Parents Key to the Enrollment Process?Parents play a pivotal role in guiding students through the college selection process, yet many institutions fail to address them effectively. Mickey underscores the need for parent-specific communication that speaks to their concerns and priorities. Instead of duplicating student messaging, schools should craft emails and materials that help parents support their child’s decision-making process.For example, messages could highlight how specific events or resources benefit both the student and the family. By addressing parents directly and demonstrating their integral role, institutions can build trust and foster stronger connections, ultimately influencing enrollment decisions.How Can Data and AI Revolutionize Student Engagement?Mickey stresses that data is the foundation of effective personalization. Institutions often miss opportunities to tailor communications because they fail to track critical details, such as which events a student attended or their online engagement patterns. Collecting and organizing this data allows schools to create tailored experiences that resonate with students and families.AI offers the potential to automate these processes, delivering hyper-personalized communications at scale. However, AI relies on robust data to function effectively. Institutions must start gathering and structuring data now to prepare for seamless AI integration. CRM systems are vital tools for this transformation, enabling schools to manage data and deploy strategies that meet students’ individual needs.What Steps Should Institutions Take to Prepare for AI?Mickey explains that building advanced CRM capabilities is essential for harnessing AI in enrollment strategies. Schools should evaluate their current data collection practices, identify gaps, and begin accumulating the information needed to personalize experiences. Advanced CRMs allow institutions to move from basic to intermediate and eventually fully automated, AI-driven strategies.For example, tracking how a student interacts with event invitations or website content can inform future communications, ensuring they feel relevant and personalized. Institutions that invest in data readiness today position themselves to leverage AI tools effectively, enhancing student engagement and enrollment outcomes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element45

In Part 5 of this Pulse Check series, Cody Nielsen interviews Dr. David Robinson-Morris to explore the post-2024 election challenges and opportunities for higher education in America. This compelling conversation delves into how education institutions can navigate political turbulence, reclaim imaginative spaces, and fight systemic oppression. Tune in to gain insights into reshaping higher education for a more equitable future.Key TakeawaysImagination in Higher Education: Reclaiming creativity and curiosity is crucial for transcending oppressive systems and fostering meaningful transformation.Challenges of Corporatization: The corporatization of higher education has shifted priorities from holistic learning to workforce development, undermining its transformative potential.Preparing for Resistance: In the face of political shifts, educators and communities must embrace subversive strategies to uphold justice and inclusion.The Role of Higher Education in Democracy: Institutions must foster a shared reality, promote belonging, and educate individuals who can critically engage with societal challenges.The Power and Loss of Imagination in Higher EducationDr. David Robinson-Morris underscores the critical role imagination plays in education and society. He argues that oppressive systems, including corporatized higher education, often strip away creativity and curiosity, replacing them with rigid frameworks focused solely on outcomes like economic mobility. Reclaiming imagination, he asserts, is essential for empowering individuals and institutions to think beyond the status quo and enact meaningful change.Robinson-Morris connects this erosion of imagination to the broader corporatization of higher education, tracing its origins to the 1960s and the rhetoric of economic pragmatism. He reflects on how the focus shifted from personal and intellectual growth to workforce development, leaving little room for transformative thinking. To counter this, higher education must re-embrace its role as a space for intellectual exploration and social imagination.Navigating a Second Trump PresidencyThe conversation pivots to the implications of the 2024 election and the onset of a second Trump administration. Robinson-Morris emphasizes the unique challenges posed by this presidency, where the absence of reelection constraints could lead to bold, unchecked policy reversals. For communities of color, he notes, survival and resistance have long been practiced arts, while urging progressive allies to prepare for a prolonged struggle.A particular focus is placed on the role of higher education in countering harmful ideologies. Robinson-Morris calls for campuses to recommit to fostering shared realities, inclusion, and belonging. The ideological battle, he argues, begins in classrooms and is integral to shaping a generation that values collective progress over individual gain.Resistance, Justice, and the Path ForwardRobinson-Morris provides practical advice for higher education professionals grappling with systemic oppression within their institutions. He advocates for resisting oppressive systems, even in subversive ways, and reminds educators of the risks and rewards of pushing against the tide. Importantly, he distinguishes between freedom and liberation, with liberation being the ultimate goal: a state of unburdened imagination and self-determination.For higher education to truly transform, it must move beyond surface-level diversity initiatives and toward justice as liberation. This requires educators and institutions to confront their complicity in oppressive structures and make bold, collective efforts to dismantle them.Guest Name: David Robinson MorrisGuest Social: www.linkedin.com/in/davidrmGuest Bio: David W. Robinson-Morris, Ph.D. is an author, philosopher, social justice and human rights advocate-activist, educator, philanthropist, community organizer, DEI practitioner, non-profit leader, and higher education administrator. Dr. Robinson-Morris is the Founder & Chief Reimaginelutionary at The REImaginelution, LLC, a strategic consulting firm working at the intersections of imagination, policy, practice, and prophetic hope to radically reimagine diversity, equity, and inclusion (DEI) toward racial justice and systemic transformation by engendering freedom of the human spirit; and catalyzing the power of the imagination to reweave organizations, systems, and the world toward collective healing and liberation. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and

Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Nick Ladany, President of San Francisco Bay University. Dr. Ladany’s forward-thinking leadership in transparency, innovation, and data-driven strategies is redefining higher education. This episode explores his insights into fostering meaningful relationships, leveraging AI to improve student support, and holding institutions accountable through measurable metrics. Check out the full episodes Nick appeared in: Confessions of a Higher Ed CMO - Live at AMAHigher Ed Pulse - Live at ASU/GSV Mastering The Next - Episode 27Key TakeawaysDisrupting Higher Education: Dr. Ladany advocates for a radically student-centered model, prioritizing tailored support, updated curricula, and comprehensive wellness services to ensure student success.AI-Driven Student Support: San Francisco Bay University leverages AI to provide 24/7 mental health and academic support, detect early signs of student distress, and enhance resilience for lifelong success.Transparency and Accountability: Dr. Ladany underscores the need for clear, meaningful metrics to evaluate institutional performance and maintain trust in higher education.Rethinking Faculty Roles: Effective teaching and DEI initiatives are critical to addressing systemic issues and preparing students for a diverse and equitable world.Focus on Mental Health: Unlimited mental health support is essential for addressing long-term effects of the pandemic and fostering student well-being.How Is San Francisco Bay University Disrupting Higher Education?Dr. Ladany envisions a reimagined university model built around students rather than faculty, donors, or traditional structures. By designing curricula and co-curricular activities to align with industry needs and focusing on graduating students in four years, San Francisco Bay University sets itself apart. Faculty are trained not just as subject matter experts but also as educators skilled in pedagogy. The university also integrates comprehensive wellness services, addressing academic, emotional, and practical needs to ensure student success.This holistic, student-first approach serves as a blueprint for disrupting a historically slow-moving higher ed industry. By focusing on outcomes and relevance, the university aims to prepare students for careers and societal contributions, bridging gaps often overlooked in traditional systems.What Role Does AI Play in Supporting Students?AI is a cornerstone of San Francisco Bay University’s strategy for improving student outcomes. Dr. Ladany explains how AI tools provide real-time insights into student behaviors, such as identifying food insecurity or mental health challenges through dining hall patterns or other indicators. These insights allow the university to intervene proactively and effectively.Moreover, AI-powered systems like chatbots ensure students have access to support services 24/7, reducing barriers created by time constraints or limited staff availability. These tools enable meaningful engagement, providing both academic and personal support tailored to individual needs. By doing so, the university creates an ecosystem where students feel supported every step of the way.Why Is Transparency Crucial in Higher Education?Transparency and accountability are central to Dr. Ladany’s leadership philosophy. He argues for standardized metrics, such as graduation rates and resource allocation, to evaluate university performance. Institutions must avoid shifting blame onto students and instead focus on preparing them adequately.Dr. Ladany also critiques the resistance to DEI initiatives, emphasizing that higher education must address systemic inequities to better serve diverse student populations. Through a transparent, data-informed approach, universities can foster trust and ensure equitable opportunities for all students.How Is Mental Health Being Prioritized?Dr. Ladany recognizes the pandemic’s long-term impact on student mental health, advocating for unlimited support services to address both immediate and lasting challenges. AI plays a significant role in monitoring student well-being and providing scalable solutions. Importantly, the university also focuses on fostering resilience and encouraging students who are excelling to build on their strengths, creating a balanced approach to mental health and success. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode celebrates the 2024 Enrollify Hall of Fame, spotlighting visionary leaders shaping the future of higher education. Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Janet Spriggs, President of Forsyth Technical Community College, who shares groundbreaking insights on leveraging a $30 million NSF Engines grant and innovative AI tools to drive equitable economic mobility, enhance student success, and revolutionize enrollment strategies. Dive into Dr. Spriggs’ dynamic vision for education’s future, from biotechnology pathways to AI-powered student experiences.Check out the full episodes Janet appeared in: Breaking Silos - Episode 2 AI For U - Episode 4 Key TakeawaysAdvancing Economic Mobility: The $30 million NSF Engines grant empowers Forsyth Tech to drive equitable economic mobility through biotechnology education, advanced career pathways, and impactful community development.AI in Higher Education: Forsyth Tech leverages AI for predictive analytics, adaptive learning, and personalized student support, significantly boosting enrollment and retention rates.Empowering Adult and Diverse Learners: AI tools tailor educational experiences for diverse student populations, addressing the unique needs of high schoolers and adult learners.Operational Efficiency through AI: Tools like chatbots and AI-powered workflows streamline administrative tasks, enabling staff to focus on meaningful, human-centered student interactions.Data-Driven Insights: Predictive analytics enhance enrollment management, allowing Forsyth Tech to allocate resources strategically and maximize student success.How is the $30 Million NSF Engines Grant Transforming Forsyth Tech?Dr. Janet Spriggs highlights the transformative potential of a $30 million NSF Engines grant at Forsyth Technical Community College. This investment is not just about acquiring cutting-edge biotechnology equipment but also about creating high-tech career pathways that empower underserved populations. By focusing on equitable economic mobility, Forsyth Tech aims to connect first-generation and low-income students to family-sustaining careers. The grant exemplifies community colleges' commitment to meeting students where they are and guiding them toward generational change through education.What Role Does AI Play in Enhancing the Student Experience?AI tools are at the forefront of Forsyth Tech’s efforts to personalize and enhance the student experience. Predictive analytics identify at-risk students, enabling timely and targeted interventions. Adaptive learning platforms offer tailored educational content, meeting students where they are academically and ensuring their success. AI-powered chatbots provide 24/7 support, a critical feature for students juggling life’s demands, particularly during unconventional hours. These innovations contribute to increased enrollment and retention, setting a new standard for student engagement in higher education.How Is AI Supporting Diverse Student Populations?Forsyth Tech embraces AI to cater to the distinct needs of its diverse student body, from high schoolers seeking a head start to adult learners retooling for new careers. AI tools adapt to varied learning styles and support requirements, ensuring all students have access to resources that match their unique journeys. This approach has been instrumental in addressing the fastest-growing student populations—adult learners and high school students—while fostering inclusivity and equitable education.What Operational Efficiencies Are Achieved Through AI?AI streamlines Forsyth Tech’s operations by automating routine tasks, enabling staff to focus on student engagement. Chatbots significantly reduce call volumes, freeing up student care representatives for in-person interactions. Marketing workflows powered by AI ensure prospective students are nurtured effectively through personalized, human-like communications. Additionally, predictive analytics provide actionable insights, helping the institution focus resources where they will have the greatest impact, thereby driving success with fewer resources. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode from the AMA Symposium, Mallory sits down with Marina Cooper, Senior Associate VP for Brand and Marketing at Johns Hopkins University. The conversation dives into two critical topics: Johns Hopkins' upcoming 150th anniversary celebration and the evolving role of artificial intelligence (AI) in higher education marketing. Marina shares her perspective on leveraging institutional milestones and her journey toward integrating AI into her workflows, offering a candid look at the challenges and opportunities of AI adoption.Key TakeawaysCelebrating Milestones Creatively: Institutional anniversaries like Johns Hopkins' 150th are opportunities to connect with internal and external audiences meaningfully.AI Adoption in Higher Education: AI use in marketing is on the rise, but barriers like time, familiarity, and accessibility hinder broader adoption.AI for Personas and Campaigns: AI has untapped potential in creating dynamic personas and testing campaigns, helping teams better understand audience behavior and reactions.Time as the Biggest Barrier: Many leaders find it challenging to dedicate time to learning and experimenting with AI, even though it's critical for staying competitive.AMA Symposium's Growing Influence: Next year’s AMA conference will return to the DMV area, promising engaging discussions on team-building and marketing innovations.How Can Institutions Leverage Major Milestones? Marina discusses Johns Hopkins University's upcoming 150th anniversary and how the institution plans to use this milestone as a platform to share its achievements and vision with the world. For Marina, it’s about more than just celebrating history—it’s an opportunity to strengthen the university's brand and inspire stakeholders. Attending sessions like "Happy Birthday to Us" at AMA is helping her team strategize creative ways to leverage the anniversary for broader institutional storytelling.Anniversaries like this serve as powerful tools for connection, Marina notes, providing an avenue to communicate not only with alumni and current students but also with prospective students, faculty, and global audiences.Why Is AI Still an Afterthought for Many Leaders? Despite Johns Hopkins' prominence in AI research, Marina admits that integrating AI into her personal workflows is still a work in progress. While her team has embraced AI for tasks like photo selection using advanced asset management systems, Marina finds herself defaulting to traditional methods, often realizing afterward how AI could have streamlined the process.This candid admission reflects a broader trend in higher education: while teams are exploring AI, many leaders struggle to make it a consistent part of their routine. The key barrier? Time. Leaders often lack the bandwidth to experiment with tools like ChatGPT or Claude, even though these technologies can simplify everything from brainstorming to content creation.What Are the Most Promising Uses of AI in Marketing? Marina shares her curiosity about AI's potential in building more effective student personas and testing campaign ideas. By simulating how different audiences might react to campaigns, AI could help teams refine their messaging and better align with audience needs. This approach could significantly improve the accuracy of marketing strategies, moving away from reliance on assumptions and toward data-informed decision-making.Mallory emphasizes that the key to overcoming adoption barriers is experimentation. As AI technology evolves and becomes embedded in existing tools, it will become more accessible and less intimidating for teams to integrate into their workflows.What Can We Expect from Next Year’s AMA Symposium? Looking ahead, Marina teases exciting plans for the next AMA Symposium, set to return to the DMV area at National Harbor. She highlights the conference's unique ability to bring together professionals across marketing disciplines, fostering open, behind-the-scenes conversations about challenges, strategies, and successes.Marina is particularly excited about discussions around team-building and expertise development in marketing organizations. These conversations will be critical as higher education continues to adapt to new technologies and changing audience expectations. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth dive into their highly anticipated 2025 predictions for higher education. The conversation is packed with bold insights, from the transformation of marketing strategies to the rise of AI agents and even controversial shifts in federal education policies. With humor, candid debates, and actionable takeaways, this episode is a must-listen for education professionals navigating the rapidly evolving landscape.Key Takeaways:Non-Traditional Paid Media Investment: Colleges and universities poised for breakout growth in 2025 will channel marketing dollars into innovative areas like internal thought leadership and influencer strategies.AI Agents Revolution: AI will shift from applications to agents, automating tasks across enrollment marketing, student success, and social media management.Talent Migration Trends: A reversal may be on the horizon as professionals return to in-house higher ed roles, driven by stability and evolving compensation structures.Hyper-Personalization with Empathy: AI-powered, personalized interactions will redefine how institutions engage with prospective and current students, fostering stronger emotional connections and tailored experiences.Generative AI and Digital Strategy: The rise of AI search engines will force institutions to rethink their web content strategies to remain visible and authoritative.Key Questions and Insights1. How will marketing evolve for higher education institutions in 2025? Seth predicts a significant shift in marketing strategies, moving beyond traditional digital ads to non-traditional paid media investments. By allocating budgets to internal content engines and thought leadership, institutions can tap into micro-influencers, leveraging their niche expertise to bolster institutional branding. This approach disrupts the typical Google and Facebook ad spend model, allowing institutions to innovate.2. What is the difference between AI applications and AI agents, and why does it matter? Mallory outlines the shift from human-driven AI applications to self-sufficient AI agents. AI agents can automate complex processes like monitoring inquiries, flagging at-risk students, or managing real-time social media strategies, reducing operational costs and human error. This evolution will be pivotal for enrollment teams looking to streamline workflows and enhance outreach.3. How will generative AI reshape the higher ed digital experience? As AI-powered search engines become more conversational and answer-focused, traditional SEO strategies will need a revamp. Institutions must ensure their websites offer rich, authoritative content to maintain visibility in zero-click searches. Faculty collaboration in updating departmental pages is crucial to remain competitive in this new digital ecosystem.4. Will talent return to higher education institutions? Seth argues that economic instability in the private sector, paired with improving compensation and remote work opportunities in higher ed, could lead to a migration of skilled professionals back to campuses. However, Mallory counters with skepticism, citing ongoing frustrations within campus environments and a lack of technological adoption.5. How can AI enable empathetic engagement with students? Hyper-personalization powered by AI will go beyond addressing logistical barriers to fostering deeper emotional connections with students. Tailored communication, academic pathways, and proactive interventions will enhance student success and retention, particularly for at-risk populations like first-gen students and part-time learners. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory chats with Nate Jorgensen, Senior Director of Marketing at Miami University in Ohio, to discuss two exciting topics: empowering students through podcasting and the evolving role of artificial intelligence in higher education. From showcasing authentic student experiences through podcasting to addressing fears around AI adoption, this episode offers a refreshing take on how universities can innovate in meaningful and impactful ways.Key TakeawaysStudent-Driven Podcasting: Miami University's student-hosted podcast, Major Insight, highlights real student experiences, breaking down barriers for prospective and current students alike.AI as a Tool, Not a Threat: Nate candidly shares his own apprehensions about AI, emphasizing its potential to enhance, rather than replace, human creativity and authenticity in marketing.Overcoming Fear of the Unknown: Institutions, including Miami, are navigating AI guidelines to encourage thoughtful, ethical adoption without stifling innovation.Real-Life Inspiration: Personal connections to content—whether through podcasting or using AI—can drive engagement and create authentic narratives.Why Student Podcasting MattersNate Jorgensen shared the journey of revitalizing Major Insight, Miami University's student-hosted podcast. Initially tucked away in a small department, this initiative grew under Nate’s leadership into a dynamic, impactful platform. Students share their raw, real-life experiences—addressing homesickness, academic challenges, and personal growth—offering a relatable resource for their peers and prospective students.By amplifying student voices, the podcast has become a bridge between institutional transparency and student engagement. Nate highlighted how this medium allows students to tackle taboo or overlooked questions, such as "Do dorms provide toilet paper?" Humor aside, such questions reflect the genuine uncertainties prospective students face. The podcast breaks the "perfect college life" façade and creates a space where vulnerability inspires connection.The AI Learning Curve in Higher EdNate’s openness about his AI journey reflects a broader hesitation within higher education: fear of inauthenticity and job displacement. Yet, as Mallory emphasized, AI is simply a tool—akin to a pen—that can help institutions achieve their goals faster and more efficiently.At Miami University, AI adoption varies across departments. For example, the marketing team sees AI as an ally to streamline content creation, while the news team remains cautious to preserve human-authored authenticity. Despite these differences, Nate recognizes the importance of institutional guidelines to demystify AI and encourage its thoughtful use. His goal? To move past fear and embrace AI as a partner in storytelling and efficiency.Transforming Inspiration into ActionNate shared a moving anecdote about a student's research on stress responses that inspired him personally. With undergraduate research becoming a passion of his, Nate is planning to leverage AI to draft a story about this experience. He acknowledged that AI can help overcome creative blocks, allowing him to refine the narrative with his unique voice. This reflects the broader theme of using technology not as a replacement but as an enhancer of creativity.This story underscores the importance of taking small, actionable steps in AI adoption. Whether starting with a fun project—like writing a snack-themed rap—or tackling larger initiatives, experimenting with AI can unlock transformative potential in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Rebecca Stapley, Director of Marketing and Communications at RIT’s College of Health Sciences and Technology and the School of Individualized Study. They chat live from the American Marketing Association (AMA) conference in Las Vegas, discussing Rebecca’s transition to college-specific marketing, her insights from the event, and her creative strategies for aligning institutional and college-level branding. From mastering brand photo shoots to leveraging artificial intelligence, Rebecca offers invaluable advice for higher education marketers.Key TakeawaysBrand cohesion: Use overarching institutional branding as a foundation for college-specific storytelling.Brand photo shoot preparation: Prioritize pre-shoot organization with mood boards (swipes) and creative briefs to optimize results.AI in higher education marketing: Leverage AI as a creative assistant to overcome writer’s block, brainstorm, and enhance efficiency.Community collaboration: Building connections with faculty, staff, and students strengthens messaging and insights.What is it like to attend AMA for the first time? Rebecca shares her experience attending her first AMA conference, noting the lively and supportive atmosphere. She emphasizes how the higher education community fosters unique connections, which made her experience even more meaningful.What are the top takeaways from AMA 2023? Rebecca highlights the session on “Mastering the Art of the Brand Shoot” as a standout. She explains how to organize successful brand shoots, from using student actors to creating mood boards that capture the intended aesthetic. She plans to integrate these strategies into her own team’s creative processes.How does institutional branding intersect with college-level identity? Rebecca explains the challenge of balancing RIT’s overarching brand identity with the specific needs of her college. Her approach involves crafting messaging guides that answer two key questions: Why this field of study? and Why RIT? She distills these insights into concise, compelling elevator pitches while maintaining alignment with the university’s core values and brand strengths.How can higher education marketers think about brand identity creatively? Using a Ted Lasso-inspired analogy, Rebecca compares institutional branding to a cohesive soccer team. She illustrates how individual colleges can maintain unique personalities (e.g., Roy Kent’s seriousness or Sam Obisanya’s compassion) while contributing to the university’s larger goals. This perspective makes brand identity more relatable and actionable for marketing teams.What is the role of AI in higher education marketing? Rebecca embraces AI as a creative and strategic tool, using it to streamline brainstorming and overcome creative blocks. While RIT is still formalizing AI policies, Rebecca appreciates the flexibility to experiment and share insights with her team. She views AI as a dynamic resource that reduces operational burdens, allowing marketers to focus on strategy and creativity.How can institutions support AI adoption? RIT is working through the process of establishing AI guidelines while encouraging exploration. Rebecca stresses the importance of creating adaptable policies, given the constantly evolving nature of AI technology.What advice does Rebecca have for marketers? Rebecca advises leaning into your community—faculty, staff, and students—as a source of strength and insight. She emphasizes the importance of collaboration and shared purpose in building effective marketing strategies. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Santhana Naidu, VP of Marketing and Communications at Rose-Hulman Institute of Technology, live at the AMA Conference. Together, they explore the transformative role of AI in higher education marketing, from enhancing team efficiency to fostering creativity. Santhana shares actionable insights on navigating resource constraints and adopting AI tools for strategic advantage. Whether you're a seasoned professional or just starting your AI journey, this conversation offers invaluable takeaways.Key TakeawaysEmbrace AI for Efficiency: AI can alleviate workload by automating repetitive tasks, enabling teams to focus on creativity and strategy.Leadership is Key: Leaders must invest time in understanding AI to guide their teams effectively.Transparency Matters: Educating stakeholders about AI’s use and benefits is crucial for institutional buy-in.Empower Teams: Encourage staff to experiment with AI tools and share insights, fostering a culture of innovation.Leverage Resources: Collaborate with internal and external experts to expand your understanding of AI applications.What Makes AI a Game-Changer in Higher Education Marketing?Santhana highlights AI’s potential to transform higher education marketing by increasing productivity and personalizing user experiences. For institutions with resource constraints, AI can automate routine tasks and reduce burnout among teams. By focusing on efficiency, tools like ChatGPT and Apple AI help marketing teams streamline their operations while maintaining creativity and innovation.He emphasizes the importance of leaders investing time in learning AI to overcome skepticism and drive adoption. This approach not only empowers teams but also ensures alignment with institutional goals.How Can Teams Integrate AI Without Fear of Job Loss?Santhana addresses common concerns about AI and job displacement by reframing AI as an enabler rather than a threat. In under-resourced environments, AI helps teams achieve more without overworking staff. By automating mundane tasks, team members have more bandwidth for strategic and creative projects. This leads to a more engaged, balanced workforce and better results for the institution.He also shares an example from Rose-Hulman’s summer retreat, where team members explored AI tools to enhance their workflows. Such initiatives demonstrate how AI can inspire collaboration and continuous learning within teams.What Advice Does Santhana Offer for Leaders Starting Their AI Journey?Santhana recommends two key strategies for leaders looking to adopt AI:Empower Teams: Give staff the freedom to explore AI tools and report back on their usefulness. This hands-on approach fosters innovation and builds confidence.Foster Transparency: Share how AI is being used with stakeholders to alleviate concerns and build trust. Highlighting ethical usage and clear benefits helps secure buy-in from leadership.He also stresses the value of tapping into existing resources, such as internal experts or academic courses, to build institutional expertise in AI. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Part 4 of Reclaiming Free Speech, Democracy, and Discourse on Campus a Post Election America. I’m Dr. J. Cody Nielsen, Host of After Further Consideration. No matter the outcome, the 2024 election will set the stage for the next decade of higher education. In this Pulse Check series I’ll interview policy makers and practitioners to discuss their outlook on higher education, the ways in which we might reestablish higher education’s public trust, and what a post 2024 election will look like on campus. From expression of speech to civil democracy and discourse, America’s higher education system is at a dramatic turning point and we’re here to break it down. Let’s dive into today’s episode, where we are joined by Kristine Bowman.What is the Current State of Free Speech on College Campuses? Free speech on college campuses is at a crossroads, with increasing student protests reminiscent of movements from the Civil Rights Era to the Vietnam War. Kristine Bowman explains that today's protests often combine multiple tactics, from marches to sit-ins, reflecting a renewed fervor for activism. However, she notes that campus leaders face unprecedented challenges navigating these dynamics in a polarized political climate.Bowman highlights the legal doctrines that guide free speech policies, such as the time, place, and manner framework, which allows institutions to regulate speech while maintaining their core functions. The evolving government speech doctrine also complicates matters, particularly in the context of academic freedom and institutional neutrality.How Does Post-2024 Politics Impact Higher Education? The 2024 election has ushered in a Republican-controlled presidency and Congress, raising significant questions about the future of higher education. Bowman discusses potential implications, including federal regulations tying research funding or financial aid to compliance with free speech policies. She reflects on the 2019 executive order under Trump's first administration, which linked federal funding to adherence to the First Amendment, and considers how similar strategies might evolve in the coming years.Bowman contrasts two perspectives on institutional responses to free speech: the traditionalist view, which emphasizes neutrality and non-intervention, and the new democratic view, which advocates for proactive engagement to foster inclusive dialogue. She underscores the challenges universities may face in balancing these approaches under increased political scrutiny.How Can Institutions Navigate Free Speech Challenges? Universities must grapple with the tension between creating safe spaces for marginalized groups and encouraging brave spaces for open dialogue. Bowman emphasizes the importance of fostering environments where all students can engage productively, even when discussions are uncomfortable or divisive. She draws on her research, including her 2023 article in the Journal of Law and Politics, to argue for a "new democratic model" of free speech that prioritizes equitable access to knowledge creation.For private colleges, constitutional values like free speech and equality remain integral, even if not legally mandated. Leaders like Wesleyan University President Michael Roth exemplify how private institutions can champion these principles, shaping societal norms and reinforcing higher education’s public trust.What’s Next for Free Speech in Higher Education? Looking ahead, Bowman predicts heightened tensions as universities navigate federal policies, legal challenges, and campus activism. She advises institutions to adopt proactive strategies that align with both legal principles and their mission to foster intellectual growth. This includes leveraging lessons from history, understanding the lived experiences of students, and engaging in thoughtful dialogue across ideological divides.Kristine Bowman serves as the Associate Dean for Academic and Student Affairs in the College of Education at Michigan State University, where she is jointly appointed as a Professor of Law and Professor of Education Policy. Bowman is also an international expert in education law and policy, having published roughly thirty articles and book chapters, written or (co)edited four books, and presented regularly across the U.S. and in more than a dozen countries around the world. She writes about liberty and equality at all levels of education, often focusing on racial and ethnic equity and free speech.Guest Name: Kristine Bowman, Associate Dean for Academic and Student Affairs in the College of Education, Michigan State UniversityGuest Bio: Kristine Bowman serves as the Associate Dean for Academic and Student Affairs in the College of Education at Michigan State University, where she is jointly appointed as a Professor of Law and Professor of Education Policy. Bowman is also an international expert in education law and policy, having published roughly thirty articles and book chapters, written or (co)edited four boo

Mallory sits down with Tina Miller, Executive Director of Creative and Communications at Enterprise Technology at Arizona State University (ASU). Recorded live at AMA in Las Vegas, the conversation delves into the transformative role of AI in higher education, exploring how leaders can adopt and integrate AI to drive institutional success. Tina shares insights into ASU’s innovative approach, including their AI Innovation Challenge, and offers actionable advice for leaders ready to embrace this game-changing technology.Key TakeawaysLeaders must prioritize AI literacy: Understanding and leveraging AI starts with a commitment to learning and experimenting with its potential.AI adoption needs leadership buy-in: Institutions without clear guidelines or leadership support risk missing AI’s transformative opportunities.AI can address resource constraints: Properly implemented, AI has the potential to reduce costs, increase enrollment, and enhance efficiency.ASU’s AI framework is a model: The university focuses its AI initiatives on three key areas: teaching and learning success, research for societal impact, and the future of work.Experimentation is key: The early days of AI adoption are ideal for leaders and institutions to explore its possibilities and set the foundation for future advancements.Why Leaders Must Take the First Step in AI Adoption Tina highlights the importance of leadership in AI adoption, explaining that many leaders wait for institutional directives before integrating AI into their teams. However, she emphasizes the urgency for leaders to take the initiative. Literacy is the first step—understanding what AI is and how it can be used. Tina shares her personal journey of becoming AI-literate through podcasts, newsletters, and networking, showcasing how small, consistent efforts can yield significant knowledge gains.AI literacy transitions to fluency when leaders not only understand the tools but can actively implement them to streamline processes, improve collaboration, and educate students. Tina underscores that AI adoption is not optional; institutions and leaders who fail to embrace it risk falling behind in the rapidly evolving higher education landscape.Overcoming Barriers to AI Integration in Higher Ed A common barrier to AI adoption is time—or the perceived lack of it. Leaders often feel stretched thin, managing numerous priorities. Tina’s advice? Prioritize AI because the long-term benefits outweigh the short-term time investment. She suggests accessible ways to learn about AI, such as tuning into relevant podcasts (e.g., Marketing AI and Enrollify) and engaging with professional networks. Tina also points out that institutions like ASU have successfully embedded AI by aligning it with clear priorities, like student success and research impact.Mallory and Tina also discuss the real-world impact of AI in higher education. From increasing enrollment rates to slashing application costs, the early adopters are already reaping measurable benefits. These success stories provide a blueprint for institutions hesitant to embrace AI.ASU’s AI Innovation Challenge: A Case Study ASU’s proactive approach to AI is a standout example. Guided by three focus areas—teaching and learning success, research for societal impact, and the future of work—the university integrates AI purposefully rather than haphazardly. Tina shares details about the AI Innovation Challenge, which empowers faculty, staff, and researchers to develop projects leveraging AI. With over 250 projects currently in progress, ASU demonstrates the power of prioritizing and resourcing AI initiatives.Tina emphasizes that ASU’s success stems from a top-down commitment to innovation, with President Michael Crow leading the charge. This leadership provides a roadmap for other institutions to follow: identify strategic goals, align AI initiatives with these objectives, and create structures to support experimentation and adoption. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode from the American Marketing Association conference, Carrie sits down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University, and Nikki Peters, Design Manager at the same institution. They discuss the impact of leadership lessons, the value of continuous learning, and the excitement of their first AMA conference. If you're a higher education marketing professional or someone stepping into leadership roles, their experiences will resonate deeply.Key TakeawaysContinuous Learning Fuels Leadership Growth: Claire and Nikki emphasize that leadership is an ongoing journey, not a destination.Collaborative Development Strengthens Teams: Completing leadership courses together allowed them to reflect, share insights, and grow as leaders.Flexibility in Leadership Matters: Tailoring leadership styles to individual team members is a game-changer.Networking and Shared Experiences Are Priceless: The conference provides a unique opportunity to connect with peers facing similar challenges and to explore innovative solutions.First-Time Attendees Should Take the Leap: The advice is simple—if you're debating attending next year, go.The Power of Shared Leadership Development Claire and Nikki shared how the Lessons in Leadership course shaped their approach to managing teams and fostering collaboration. By taking the course together, they identified each other’s strengths and weaknesses, creating a space for vulnerability and growth. Weekly meetings became a cornerstone of their development, offering a chance to reflect on insights, identify areas for improvement, and brainstorm how to adapt their leadership styles to meet the needs of their diverse teams.This collaborative approach highlights an essential takeaway: leadership growth is amplified when it's shared. Leaders who hold themselves and others accountable can create meaningful change for their teams and organizations.Situational Leadership and Self-Awareness A key insight from the course that resonated with Nikki and Claire was the importance of situational leadership. Nikki explained how tailoring her approach based on the unique needs of her team members and projects allowed her to adapt more effectively. Flexibility, she noted, is a critical skill for navigating the fast-paced challenges of higher education marketing.Claire highlighted the importance of self-awareness, particularly around communication. Recognizing tendencies, such as unintentionally interrupting others, and making a conscious effort to listen more effectively, helped her grow as a leader. Both agreed that leadership is as much about personal reflection as it is about team management.First-Time Conference Experiences and Advice Both Claire and Nikki expressed excitement about their first AMA conference and the wealth of knowledge it offers. With sessions on branding, leadership, CRM strategies, and social media tactics, they are eager to return to their teams with actionable insights. For Nikki, rebranding at their institution provided a timely opportunity to absorb fresh perspectives on guiding her team through significant changes.The networking opportunities were another highlight. Meeting peers at the welcome reception and engaging with vendors gave them a sense of belonging in a larger professional community. Their advice to first-time attendees: “Go for it.” The energy, shared challenges, and inspiring ideas make it an invaluable experience. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference. Tam shares insights into the challenges surrounding higher education’s national narrative and the innovative campaign she is spearheading to shift perceptions and reinforce the collective impact of higher education. Dive into this episode for actionable insights on how a unified message can reshape public opinion and support enrollment strategies.Watch the video hereusername: whycollegepassword: collegemattersKey TakeawaysAI in higher education is a key topic, with professionals exploring its integration and implications.Negative public perceptions about the value of higher education persist, posing challenges to enrollment.BVK’s campaign, Proud Sponsor of College, aims to redefine the narrative around higher education’s societal impact.The campaign highlights the collective benefits of higher education, from innovation to a skilled workforce, democratic engagement, and national security.The initiative is designed to reach general audiences with a unified message, targeting public awareness over direct student recruitment.Success will be measured by shifts in public sentiment and indirect enrollment improvements, as tracked through Gallup polls and other metrics.What Key Themes Emerged at AMA? During the AMA conference, AI and the perception of higher education were dominant themes. Tam noted widespread interest in incorporating AI responsibly and a shared concern about the persistent negative narrative around higher education. With fewer freshmen entering campuses and a looming demographic cliff, these discussions are increasingly urgent for higher ed professionals.Tam emphasized that the national dialogue around higher education has shifted away from its long-term societal contributions. This episode delves into why reshaping this perception is critical for the sector’s survival and growth.How Does BVK Plan to Change the Narrative? BVK, alongside Serve Marketing and Bowstring Studios, is developing a nationwide public service campaign called Proud Sponsor of College. The initiative seeks to highlight the broader societal benefits of higher education, moving beyond individual economic outcomes. Tam explained that the campaign will spotlight six key themes:Economic prosperity fueled by innovation from higher education.A skilled workforce driving industry and business growth.Educated citizens contributing to democracy and civil discourse.Improved collective health, happiness, and well-being.Expanded opportunities central to the American Dream.A strong military and national security enabled by higher education.These narratives will be disseminated through TV spots, digital ads, print materials, and partnerships with socially responsible organizations. The ultimate goal? To foster a unified message that can act as a catalyst for positive change.How Will Success Be Measured? Tam explained that the campaign will monitor public sentiment using Gallup polls and other national indicators, with an eye on reversing the declining confidence in higher education. While the initiative does not directly target prospective students, BVK anticipates that this shift in public perception will support universities’ recruitment efforts.Tam likened the campaign to the Got Milk? campaign for higher education, aiming to spark national recognition and foster pride in the sector’s impact. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special year-in-review episode, hosts Mallory Wilsey and Seth Odell reflect on 2024, highlighting key trends, professional insights, and personal lessons. From the increasing impact of AI in higher education to the importance of resilience and foundational marketing strategies, this episode offers a candid and inspiring recap of the year. Mallory and Seth also explore the evolving mental health conversation in higher ed and share personal growth stories, leaving listeners motivated and ready to tackle 2025.Key TakeawaysAI Acceptance Grows: 2024 marked a pivotal year for AI in higher education, transitioning from skepticism to widespread acceptance, though full application remains on the horizon.Resilience in Challenging Times: Despite a tougher market, opportunities for success abound for institutions that embrace innovation and refine foundational strategies.Mental Health Awareness: The conversation around burnout and resilience in higher ed leadership gained momentum, fostering a culture of openness and support.The Power of Fundamentals: While innovation is crucial, revisiting and strengthening core operations like website optimization and CRM use can deliver immediate results.Celebrate Wins: Recognizing milestones, both professional and personal, is vital for maintaining motivation and momentum.Episode SummaryWhat Lessons Did 2024 Teach About Higher Ed Marketing?Seth shared a key professional insight: “Everything is harder, but there’s still room to win.” Despite headwinds in the industry, many institutions have shown growth by focusing on data-driven strategies and embracing change. Success requires balancing innovative approaches with tried-and-true fundamentals like strong websites, lead management, and creative marketing campaigns.Mallory added that AI adoption in 2024 was a game-changer. While institutions have started integrating AI tools such as chatbots, challenges like data privacy concerns and lack of readiness slowed full transformation. 2025 holds promise for deeper AI applications.Why Is Mental Health a Crucial Topic in Higher Ed Leadership? Both Mallory and Seth highlighted the increasing dialogue around mental health and resilience in higher ed leadership. Leaders are managing shrinking budgets and heightened expectations, leading to burnout. However, the growing openness around mental health has fostered a more supportive culture.How Did the Enrollify Network Grow in 2024? Mallory celebrated a milestone: her first full year leading the Enrollify network. Under her leadership, the network has seen exponential growth, with nearly 50% of its total downloads occurring in 2024 alone. She attributed this success to intentional content creation and a dedicated team. Seth added that recognizing and celebrating wins like this is crucial in the fast-paced world of higher education.What Personal Growth Stories Emerged in 2024? Seth reflected on his journey of understanding his “why.” After receiving multiple acquisition offers for his agency, Kenahoma, he reaffirmed his commitment to building a business that aligns with his values and vision. Mallory shared her excitement over leading Enrollify, highlighting the joy of achieving meaningful impact in the industry. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this engaging episode recorded live at the AMA Higher Ed Symposium, host Carrie connects with Carrie Pitts-Densmore, Vice President of Enrollment and Marketing at Johnston Community College. Together, they delve into the transformative role of AI in higher education, exploring its potential to streamline processes, address staffing challenges, and enhance student success. This discussion highlights practical applications of AI and offers valuable insights on change management and leadership in navigating the rapidly evolving educational landscape.Key TakeawaysAI is here to stay: Institutions must embrace AI as an essential tool to address staffing challenges, increase efficiency, and better serve diverse student populations.Practical AI applications in higher ed: Tools like AI chatbots and phone answering systems are revolutionizing student communication and administrative processes, especially for underserved communities.Change management is key: Building momentum through small, targeted initiatives helps overcome resistance and fosters organizational buy-in.Leadership requires courage and vision: Leaders need to make bold decisions, embrace change, and equip teams with the tools to succeed in an AI-driven future.Ethical use of AI: Higher ed professionals must guide students in using AI responsibly while adapting assessment methods to reflect these new realities.How Can Higher Ed Leaders Embrace AI Without Fear? Carrie Pitts-Densmore emphasized the importance of senior leadership embracing AI with a forward-thinking mindset. She shared how her team introduced AI tools like chatbots and phone answering services to enhance efficiency and better serve their student population. A standout feature was their bilingual AI phone system, designed to assist English and Spanish speakers, reflecting Johnston Community College's commitment to inclusivity as an emerging Hispanic-serving institution.The key to successful implementation? Clear messaging to staff about how AI will support—not replace—them. By starting with small groups and focusing on collaboration, Pitts-Densmore helped her team see AI as a tool for streamlining workflows and enhancing their ability to focus on meaningful tasks.What Are the Keys to Managing AI-Driven Change? Drawing from change management theories like those of John Kotter and Kurt Lewin, Pitts-Densmore highlighted the importance of building momentum and celebrating early successes. This approach fosters enthusiasm and encourages wider adoption across teams. She recounted examples of small wins, such as automating repetitive tasks for a continuing education program, which freed up time for staff to focus on impactful work.To address fears of obsolescence, Pitts-Densmore reassured staff about their ongoing importance to the institution, emphasizing that AI serves as a support mechanism, not a replacement.How Can AI Foster Innovation and Leadership Growth? Beyond operational efficiencies, AI is reshaping leadership and professional development. Pitts-Densmore expressed her excitement about incorporating AI into design and communication strategies, while also acknowledging the rapid pace of change. Conferences like AMA Higher Ed provide vital opportunities to learn new applications of AI and refine leadership skills.She also discussed her experience with leadership courses, which introduced her to theories and frameworks that have helped her navigate AI-related changes with greater confidence. By connecting theory to practice, she has been able to make more informed decisions, encouraging her team to innovate and embrace new methods - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making. Reflecting on personal and professional growth, they discuss how high-stakes decisions can shape careers, why community support is integral to success, and how confidence evolves over time. Inspired by insights shared during an AMA fireside chat with Tony Proudfoot, this episode explores leadership, learning from mistakes, and the art of building relationships that fuel innovation and collaboration.‍Key TakeawaysCommunity is a Catalyst for Growth: Building and leaning into your network can provide both tactical advice and the emotional confidence needed to make bold decisions.Confidence is a Journey: True confidence evolves from admitting what you don’t know, asking questions, and embracing humility while leading with conviction.High-Stakes Decisions Shape Careers: Risk-taking often leads to growth, even when things don’t go as planned. Success often requires stepping into uncertainty with the support of others.Mistakes are Building Blocks: Failure, when met with a learning mindset, can strengthen decision-making skills and inspire innovation within teams.Root for Others: Supporting peers, colleagues, and friends fosters a culture of generosity and connection, helping everyone succeed.What Role Does Community Play in Professional Growth? Mallory and Seth kick off the episode by sharing their Thanksgiving plans, seamlessly transitioning into a thoughtful discussion about the importance of community. Drawing inspiration from a fireside chat at AMA, Mallory reflects on how cultivating relationships fuels confidence, innovation, and effectiveness as a marketing leader. Seth underscores how leaning on his network gave him the assurance to take bold career risks, like founding Canahoma during a pivotal time in his life.Building community isn’t just about networking—it's about creating spaces for support, candid feedback, and shared learning. This applies not only to professional growth but also to personal fulfillment. Whether through LinkedIn connections or face-to-face chats at conferences, Mallory and Seth emphasize the value of fostering authentic relationships in higher education marketing.How Does Confidence Evolve Over Time? Confidence is often misunderstood as having all the answers, but Seth and Mallory argue that it’s much more nuanced. Early in their careers, they both equated confidence with projecting certainty. Over time, they’ve realized that true confidence stems from knowing what you don’t know, asking thoughtful questions, and being open to learning from others.Seth shares how launching Canahoma required him to embrace uncertainty. He leaned heavily on his community to validate his vision and gain reassurance. Mallory reflects on how her confidence grew from navigating uncharted territory, such as advocating for Higher Ed Live’s acquisition, and learning to trust her instincts even when the path wasn’t clear.What Can Leaders Learn from Their Mistakes? Mistakes are inevitable, but they’re also invaluable. Seth highlights a key lesson: if your team isn’t making mistakes, it likely means you’re not delegating enough responsibility or fostering an environment for innovation. By encouraging teams to take smart risks and fail fast, leaders can create a culture of growth and resilience.Mallory shares a personal example of a career move where she didn’t believe in the product she was supporting. While it was a challenging chapter, the lessons she learned helped her clarify her priorities and build confidence in future decisions. Both hosts stress the importance of learning from failures, adapting, and using those experiences to lead with authenticity.‍Why Is Rooting for Others So Powerful? Closing out the episode, Seth introduces the concept of the “root revolution”—the idea that rooting for others costs nothing but creates immeasurable value. By championing the successes of peers and colleagues, we can build stronger communities that uplift everyone. Mallory adds that giving more than you receive often attracts support and fosters long-term career connections.As we head into Thanksgiving, Mallory and Seth express gratitude for the incredible higher education marketing community. They invite listeners to share their own stories of community-building on LinkedIn and reflect on how leaning into relationships has shaped their journeys. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of

In this insightful episode, host Mallory chats live from the AMA Higher Education Symposium in Las Vegas with Nathan Ament, VP of Enrollment at Knox College. Together, they dive into the intersection of enrollment and marketing at small colleges, explore the impact of artificial intelligence (AI) on student recruitment, and discuss innovative strategies for demonstrating the value of higher education to diverse stakeholders. From AI-driven student interactions to creative storytelling around education’s ROI, this episode is packed with actionable insights for higher ed professionals.AI Enhances Student Engagement: AI tools can foster meaningful, personalized connections with prospective students, addressing their needs without fear of judgment.Overcoming Website Challenges: AI has spurred a renewed focus on ensuring institutional websites are updated and accurate, reinforcing their value as a key resource.Transformational Power of Voice AI: Voice-powered AI tools allow admissions offices to address inquiries efficiently, saving staff time and improving lead quality.Showcasing the Value of Higher Education: It's essential for institutions to use data and strategic messaging to communicate their impact, especially in a climate of skepticism.Balancing AI with Human Connection: AI tools don’t replace staff but complement their efforts, enabling counselors to focus on high-value tasks and relationship building.What is an Enrollment Professional Doing at a Marketing Conference? Nathan Ament opens up about why a VP of Enrollment would attend AMA’s marketing-focused symposium. For small colleges like Knox, enrollment and marketing are deeply intertwined. With limited staff, the admissions team often handles significant marketing responsibilities, making it crucial to stay informed about the latest trends. Nathan highlights the value of sessions centered on executive communications, campus messaging, and enrollment strategies.How Can Higher Ed Institutions Demonstrate Their Value to Stakeholders? A standout fireside chat at AMA tackled the pressing need for institutions to justify their value to external stakeholders, such as state legislators and community partners. Nathan reflects on this session’s relevance, noting the unique challenges small colleges face when replicating such efforts with fewer resources. He underscores the importance of showcasing higher ed’s societal impact with clear messaging and robust data—especially in today’s polarized climate.How is Knox College Leveraging AI in Enrollment? Knox College is integrating AI-powered student recruiters to improve top-of-funnel engagement. This tool interacts with students via calls and chats, answering questions, providing personalized support, and even alleviating anxieties students may feel when speaking with human counselors. Nathan emphasizes the surprising success of these tools, including their ability to engage students in thoughtful, judgment-free conversations.What Role Do Websites and Search Play in AI Strategy? Nathan acknowledges the need for a website overhaul at Knox, pointing out how AI has become a catalyst for faculty to prioritize site updates. While many students use Google to find information about colleges, ensuring institutional websites are up-to-date is critical to delivering accurate, AI-driven insights. He also touches on the potential of AI-powered site search as a future development.Does AI Complement or Replace Human Interaction? Nathan is clear: AI is a tool to enhance, not replace, the work of admissions counselors. By addressing routine queries, AI allows staff to focus on building deeper relationships with applicants. This approach not only improves efficiency but also ensures that high-quality conversations happen at key stages of the enrollment funnel. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Reclaiming Free Speech, Democracy, and Discourse on Campus: A Post-2024 Election America, Dr. J. Cody Nielsen hosts Dr. Peter Levine, Associate Dean at Tufts University and an expert on civic democracy. Just days after the 2024 U.S. presidential election, they unpack the election’s implications for higher education, civic democracy, and the role of college campuses in fostering meaningful dialogue and civic engagement. Dr. Levine provides a compelling perspective on the intersection of education and democracy, while discussing actionable strategies to address polarization and improve civic education.‍Key TakeawaysShifts in Youth Engagement: While youth voter turnout has improved, today’s students are more critical of social media’s role in public discourse and democracy.The Role of Higher Education: Colleges are pivotal in teaching nonviolence, civic history, and bridging ideological divides while navigating heightened polarization.Practical Civic Education: Institutions must focus on actionable outcomes, like developing research-based initiatives on civic issues rather than performative statements.Opportunities Amid Challenges: Despite political instability, fostering consensus in civic education and equipping students with tools for nonviolent activism is essential.Resilience and Positionality: Faculty and administrators, especially those with privilege, must stand up for civic democracy and support those most vulnerable to harm.How Has Civic Democracy Evolved in Higher Education?Dr. Levine traces the trajectory of civic democracy on campuses since the 1980s, when declining civic engagement was the primary concern. Over the decades, institutions created programs to encourage volunteering and voting. Today, student engagement has improved, but challenges like hyper-partisanship and misinformation demand a new focus. Dr. Levine emphasizes the academic component of civic engagement, advocating for curriculum-driven approaches to understanding polarization and political instability.‍What Role Do Colleges Play in Civic Renewal?Colleges have shifted their approach to civic democracy. Dr. Levine argues for a dual focus on experiential learning and academic rigor. By teaching students the historical roots of democracy and the strategies behind nonviolent activism, institutions can empower students to engage critically with the world. He also highlights the importance of equipping students with tools to navigate political instability, a reality given the nation’s polarized climate.‍What’s Next for Campuses in a Post-2024 America?The 2024 election results underscore deep ideological divisions that will likely manifest on campuses. Dr. Levine predicts a variety of responses, from mobilization to potential conflicts, depending on a campus's political makeup. He advises administrators to avoid performative neutrality while actively contributing to meaningful civic outcomes. For instance, rather than issuing generic statements, institutions can invest in programs addressing key issues like climate change or racial justice.‍How Can Civic Education Bridge Divides?Dr. Levine’s work with the Educating for American Democracy Roadmap demonstrates the potential to find common ground in civic education. By fostering consensus among ideologically diverse stakeholders, this initiative has advanced a more balanced curriculum. He stresses that bridging ideological divides requires patience and strategic dialogue, noting that collaboration with "responsible conservatives" has yielded significant progress.‍Advice for Higher Ed Professionals: Responding to Political TensionsDr. Levine encourages faculty and administrators to recognize their positionality and use their privilege to take meaningful action. He emphasizes the need to prepare for heightened political tensions while remaining committed to fostering discourse and activism on campus. Acknowledging the emotional toll of political challenges, he advocates for resilience, urging educators to find purpose and satisfaction in their contributions to democracy.Guest Name: Dr. Peter Levine Guest Social: https://tischcollege.tufts.edu/people/faculty/peter-levineGuest Bio: Peter Levine is the Associate Dean of Academic Affairs and Lincoln Filene Professor of Citizenship & Public Affairs in Tufts University's Jonathan Tisch College of Civic Life. He is a political philosopher and political scientist who specializes on civic life and has helped to develop Civic Studies as an international intellectual movement. An author of eight books, including We are the Ones We’ve Been Looking for, Dr. Levine is also the Director of the Frontiers of Democracy Conference, an annual gathering at Tufts University focused on civic democracy and non-violent protest. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Netwo

In this episode live from the AMA Symposium, host Carrie sits down with Joe Master, Managing Director of Brand and Marketing Strategy at R.W. Jones Agency, to explore the nuances of branding in higher education. Joe shares insights from his journey in university marketing and communications, including lessons from brands like Lego and Crayola, and how their simple yet elegant approaches can inspire the sector. The conversation also delves into leadership strategies for advocating brand-first thinking and the significance of professional development for MarCom leaders.Key TakeawaysBrand Before Marketing: Shifting conversations from marketing tactics to brand strategy helps institutions define their unique value and resonate more deeply with their audiences.Lessons from Lego and Crayola: Simple, creative branding can effectively communicate a big idea without overloading with details.Building Institutional Buy-In: Aligning leadership around a clear brand essence is crucial for institutional success.The Power of Professional Development: Engaging in events like AMA fosters meaningful connections and reframes challenges through shared perspectives.Why Higher Education Must Prioritize Brand Over Marketing Joe Master emphasizes the need for higher education institutions to recalibrate their focus from marketing tactics to brand development. Unlike marketing, which often centers on executing specific strategies, branding serves as the foundation for an institution's identity. Using the analogy of Lego bricks, Joe illustrates how individual programs or features may not seem unique on their own but can create a distinct and cohesive identity when brought together under a strong brand.This approach not only simplifies messaging but also elevates it, ensuring that audiences can connect with the "why" behind an institution's offerings rather than being overwhelmed by the "what."Lessons from Iconic Brands: Lego and Crayola Drawing inspiration from children's brands like Lego and Crayola, Joe explains how simplicity and creativity can guide higher ed marketing. Lego's "Imagination Campaign" serves as a prime example of how minimal design can convey complex ideas. For instance, a few Lego bricks arranged in a specific way can instantly evoke the Simpsons or Teenage Mutant Ninja Turtles—no words needed.Joe challenges higher education leaders to adopt this mindset by articulating a brand essence that transcends individual programs or services. This not only fosters a clearer identity but also allows for greater flexibility in how that identity is expressed across marketing channels.Leadership in Higher Education Branding Joe notes that advocating for a brand-first approach requires strong leadership and collaboration across departments. He acknowledges that "marketing" can be a polarizing term in academia, often associated with tactical executions. However, by shifting the conversation to "brand," leaders can better align their teams and institutional goals.He argues that brand-building is not solely the responsibility of the marketing department; it’s a collective effort that involves every campus leader. By focusing on the larger picture—who the institution serves, how it serves them, and why it matters—leaders can ensure that their messaging resonates both internally and externally.The Role of Professional Development in MarCom Joe underscores the value of professional development opportunities, such as attending the AMA Higher Education Symposium, for MarCom professionals. These events not only provide tactical insights but also offer a space for strategic conversations that can reshape perspectives. Whether it’s through formal sessions or informal networking, the exchange of ideas at these gatherings equips leaders with new tools and inspiration to tackle their challenges.Joe describes these experiences as vital to both personal and professional growth, enabling attendees to stay informed about industry trends while forging meaningful connections with peers. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Higher Ed Pulse, live from AMA, Mallory sits down with Bob Rafferty, Partner and EVP at Simpson Scarborough, to discuss the transformative role of artificial intelligence in higher education websites. Recorded live at the American Marketing Association (AMA) conference in Las Vegas, this conversation unpacks the evolving landscape of .edu websites, how AI is reshaping the user experience, and why universities need to embrace these changes to remain competitive in a tech-forward world.Key TakeawaysAI's Impact on Higher Ed Websites: Artificial intelligence is revolutionizing .edu websites, shifting them from static information hubs to dynamic, conversational platforms.The Future of User Experience: Generative AI and large language models will enable more personalized and intuitive interactions, reducing barriers for users seeking information.Smarter Content Management: AI-integrated content management systems (CMS) will streamline tasks, allowing marketing teams to focus on storytelling and strategic initiatives.Personalization at Scale: AI-powered CRMs will make website personalization more accessible, enabling even small teams to deliver the right message to the right audience at the right time.Reimagining the Website's Role: The .edu site will regain its central role as the authoritative source of information and the primary driver of user engagement.‍What Is the Role of AI in .EDU Websites? Bob Rafferty highlights how AI is ushering in a new era for higher education websites, moving beyond traditional navigation and static content. Websites are becoming more interactive and conversational, mimicking the intuitive design of platforms like Google. This evolution allows users to ask questions directly and receive personalized, relevant answers.Mallory expands on this by envisioning a future where AI-powered websites replace traditional navigation with conversational interfaces, transforming the user experience. Such a shift could remove information barriers, making it easier for prospective students to connect with the lifestyle and academic opportunities offered by an institution.How Will AI Improve Content Management? Current content management systems are outdated, requiring significant manual input from marketing teams. Bob predicts that AI tools will simplify tasks such as image resizing, metadata generation, and accessibility compliance. By automating these processes, AI can free up marketing teams to focus on creating rich, engaging content that resonates with prospective students.The integration of AI into CMS platforms will also make it easier to produce diverse content types, including podcasts, videos, and immersive media. This democratization of content creation could allow even small universities to tell richer, more authentic stories about their student experience.‍What About Personalization and Targeting? Mallory and Bob agree that AI's ability to deliver personalized content is one of its most exciting benefits. AI-powered CRMs are becoming more accessible, enabling smaller marketing teams to scale their efforts without additional resources.Bob emphasizes that AI can predict user behavior on websites, identifying high-value leads and helping institutions focus their recruitment strategies. This predictive power enhances efficiency, allowing teams to target students with tailored messages that align with their interests and stage in the enrollment journey.What Is the Long-Term Future of the .EDU Website? Bob sees the .edu website reclaiming its role as the central hub for university communications. While social media and paid advertising have dominated in recent years, the AI-powered website offers a more immersive and informative experience. As AI tools lower the cost of producing high-quality content, institutions of all sizes will have the opportunity to create compelling, user-centered digital experiences. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Did you miss the AI Engage Summit or want a second look? Watch every insightful discussion and discover strategies for transforming student engagement with AI. In this episode of The Higher Ed Pulse, co-hosts Seth and Mallory explore the evolving dynamics of higher education as we approach the end of 2024. With insights from recent events like the AMA Conference and AI Engage Summit, Seth unpacks his keynote on the state of the higher ed market, touching on declining demand, increasing supply, and the rise of non-traditional educational pathways. This episode offers a deep dive into the trends reshaping the industry and what institutions can do to stay ahead.Key TakeawaysDeclining Demand, Increasing Supply: The higher education market is shrinking, with undergraduate enrollment decreasing by 15% over the past decade and freshman enrollment down an additional 5% in 2024. However, demand is growing for non-traditional pathways, such as vocational training and dual enrollment programs.Rise of Non-Traditional Students: Non-traditional learners, including part-time students, adult learners, and high school students in dual enrollment, are driving new opportunities in higher ed.Pressure on Pricing Models: Tuition costs have risen by 35% in the last decade, while discount rates are exceeding 50% at many private institutions. This is fueling demand for affordable, flexible educational alternatives.Emerging Role of Micro-Credentials: With over one million micro-credential offerings in the U.S., institutions must develop clear audience strategies to differentiate themselves in this saturated market.Impact of Mergers and Acquisitions: The higher education industry is entering a consolidation phase, with over 100 institutions closing or merging in the past five years. This trend is expected to accelerate.What is Driving Declining Demand and Increasing Supply?Seth's keynote emphasized the importance of understanding market dynamics. While overall undergraduate enrollment has dropped, pockets of growth remain in areas like dual enrollment and vocational training. These trends highlight the need for institutions to adopt a targeted approach, focusing on where demand still exists. However, the increase in program offerings without corresponding closures has created a highly competitive landscape. For many institutions, this mismatch is leading to struggling programs and financial challenges.Why Are Non-Traditional Pathways Thriving?As traditional enrollment declines, non-traditional pathways are on the rise. Dual enrollment programs, which allow high school students to earn college credits, are growing rapidly, as are vocational programs aimed at specific job-ready skills. Seth and Mallory discussed the importance of developing clear audience strategies to address these emerging segments. Institutions need to go beyond the traditional "degree-first" mindset and consider flexible, modular educational experiences that align with changing consumer demands.What Role Do Pricing and Perception Play?Pricing remains a significant barrier for traditional higher education. Rising tuition costs, high discount rates, and concerns about student debt have eroded consumer confidence in the value of a four-year degree. Many learners are now opting for micro-credentials and shorter programs that promise faster, more affordable pathways to career success. However, as Mallory noted, marketing these offerings effectively in a crowded market requires a nuanced and strategic approach.How Do Institutions Compete in a Saturated Market?The rise of non-degree alternatives is reshaping the higher education landscape. With over a million micro-credentials and certificates available, Seth highlighted the need for institutions to rethink their approach to program development. Instead of simply repackaging degree programs, schools must design offerings that directly address workforce needs and stand out in a crowded marketplace.What’s Next for Higher Education?The conversation concluded with a sobering reminder of the challenges ahead. Mergers and acquisitions are becoming increasingly common, with a 15% increase in such activities over the past three years. Despite this trend, many mergers fail to deliver enrollment growth. Institutions that wish to thrive in this evolving market will need to focus on regional strategies, employer partnerships, and differentiated academic offerings. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode from the AMA Higher Ed Conference, Carrie Phillips interviews Kin Sejpal, who shares innovative strategies for building a brand with limited resources in higher education. Kin, a featured presenter, discusses her unbundled, resourceful approach to brand building and explores how institutions can achieve impactful results by testing ideas and leveraging existing tools. This conversation is packed with practical strategies for institutions facing budget constraints.Key TakeawaysUnbundling the Brand Building Process: Embrace a segmented approach to brand building that prioritizes creativity and targeted actions over big-budget initiatives.Market-Test Small Pilots: Launch small-scale pilot projects to gather real-world data and refine ideas before making larger investments.Maximize Current Resources: Use existing tools, like chatbots, to deliver personalized experiences without added cost.Cultivate Emerging Leaders: Prepare rising leaders by encouraging resourcefulness, ownership, and hands-on problem-solving.Focus on Results over Recognition: Shift to an outcome-driven mindset that prioritizes long-term brand impact over immediate accolades.An Unbundled Approach to Brand Building in Higher Education In her presentation at the AMA Higher Ed Conference, Kin Sejpal highlighted an untraditional but effective approach to brand building—a segmented process focused on resourcefulness. Recognizing that many institutions face budget constraints, Kin emphasizes “unbundling” brand initiatives, tackling components individually, and aligning efforts with available resources. Her approach allows higher ed marketers to take a gradual but impactful path toward building a recognizable brand identity.This process of “unbundling” encourages institutions to focus on creative solutions and leverage existing assets. Instead of trying to launch an extensive branding initiative all at once, Kin’s approach demonstrates how marketing teams can build up a brand identity over time through smaller, manageable projects that showcase value along the way. Her presentation inspired attendees to rethink brand strategy as a series of achievable steps that adapt to resource limitations, demonstrating that innovation is often born from necessity.Testing Ideas Through Small Pilots One of Kin’s top recommendations is to pilot new ideas on a small scale to test their effectiveness. When faced with limited budgets, launching experimental projects is a strategic way to collect valuable data, make iterative adjustments, and demonstrate success to decision-makers. She advises taking a “test and learn” approach, where each pilot project becomes a learning opportunity that can inform larger strategies.Kin shares insights from other conference sessions on ways institutions conduct lead generation and inbound marketing without additional vendor support. By leveraging existing tools, such as chatbots, institutions can create more personalized experiences without incurring extra costs. This strategy encourages institutions to make creative use of available resources, gather actionable insights, and adapt their marketing tactics to meet the evolving demands of prospective students. Her advice for resource-strapped institutions is to remain bold, innovative, and driven by data.Fostering the Next Generation of Higher Ed Leaders Kin also emphasizes the importance of nurturing future leaders by encouraging resourcefulness and leadership across all levels of an organization. Leadership, she notes, is not confined to executive roles; it can be demonstrated in any position by taking initiative, leading projects, and actively seeking out problem-solving opportunities. Kin suggests that emerging leaders should start by embracing ownership of projects, regardless of their formal titles, and by learning to drive results.For Kin, preparing the next generation of leaders involves fostering a mindset that values results over recognition. As higher ed professionals move forward in their careers, she encourages them to be guided by the impact of their work rather than external validation. This shift toward a results-oriented approach enables individuals to tackle challenges more effectively and work toward their institution’s goals with clarity and focus. Kin’s insights are a valuable reminder to think creatively, act boldly, and stay committed to results-driven marketing in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Part 2: “A Long Way from Where We Need to Be” Episode Description: Only 12% of higher school graduating seniors are considered “proficient” in civics and political sciencePluralism is not synchronism, and our educational systems need to lean into uncomfortable conversationsOur work must turn to building knowledge around cultures and experiences of individualsViewpoint neutrality versus viewpoint diversity is a critical aspect of what education must self-interrogateGuest Name: Ashley Rodgers Berner - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this live episode from the American Marketing Association (AMA) conference in Las Vegas, Mallory sits down with Christian Ponce, AVP for Marketing at Old Dominion University. They discuss the powerful intersection of AI and KPI development in higher education marketing. Christian shares how AI tools like Elephant AI streamline KPI generation, offering marketers valuable insights and efficiency. This episode dives into the practical applications of AI for setting and tracking key performance indicators (KPIs), particularly in campaign planning and execution, to maximize productivity and foster a sense of belonging within teams.Key TakeawaysAI in KPI Development: AI can expedite the traditionally time-consuming process of creating and tracking KPIs, transforming hours of work into mere minutes.AI as a Support Tool, Not a Replacement: AI is meant to enhance your strategic thinking, not replace it, by providing structured guidance and suggestions.Enhanced Productivity and Learning: Engaging with AI tools can reduce research time, educate users on key metrics like NPS, and offer solutions for campaign optimization.Cultivating Belonging in Remote Teams: The keynote on inclusivity highlights the impact of fostering belonging within teams, which can directly affect productivity and satisfaction.Why Inclusivity Matters in Marketing Teams Christian reflects on the keynote's emphasis on inclusion, noting the scientific evidence that humans are wired for belonging. This biological need for inclusion impacts productivity and job satisfaction. For remote and distributed teams, creating a culture where every member feels valued and connected is essential, particularly in high-stakes environments like higher education marketing. Christian stresses that understanding the neurological effects of rejection helps drive home the importance of inclusive marketing and team dynamics.AI-Powered KPI Development in Higher EducationChristian shares how AI tools are transforming the process of KPI development. Traditionally, setting KPIs required significant time, involving deep dives into institutional goals, marketing objectives, and strategic planning. With AI, marketers can streamline this process by inputting basic campaign information and receiving immediate, actionable insights. Christian uses Elephant AI to prompt the tool with campaign goals and in seconds receives recommendations for brand awareness, perception tracking, and conversions. This shift saves time and allows for a greater focus on refining strategic priorities.How AI Can Assist, Not Replace, Strategic Thinking In a role like Christian's, AI serves as a productivity booster rather than a replacement for strategic input. He explains that, rather than generating ideas independently, AI supports tasks by eliminating the “blank page” problem and speeding up ideation. For example, he uses AI to produce sample KPIs and adjust them as necessary. AI also offers tools and methods to measure metrics like Net Promoter Score (NPS), including recommendations for survey platforms and calculation techniques. This level of assistance allows Christian to focus on strategic adjustments, while AI handles the administrative legwork.Real-Life Examples of AI-Driven Campaign Iteration Christian emphasizes how AI can assist in ongoing campaign management, especially in situations where a campaign isn’t performing as expected. When faced with underwhelming results, he can input current data into the AI tool and receive suggestions, such as tweaking headlines or adjusting messaging to boost engagement. This approach allows Christian to iterate on campaigns more efficiently, testing new ideas and refining strategies based on real-time insights from AI suggestions.The Importance of Starting with AI, Even with Time Constraints Mallory shares her experience of using AI for KPI exercises at Enrollify. By inputting detailed data on past performance and desired outcomes, she received insights that would have otherwise taken hours to develop. For marketers on the fence about learning AI due to time constraints, Christian and Mallory agree that investing time to familiarize oneself with AI tools pays off in the long run. The efficiency gained from AI not only saves time but also enhances one’s strategic approach, empowering higher education marketers to achieve more with less effort. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of the Higher Ed Pulse podcast series, recorded live at the American Marketing Association (AMA) conference, Mallory Willsea speaks with Dan Giroux, AVP of Advancement Communications & Stewardship at Drexel University. With a focus on personalized engagement, operational efficiency, and AI-powered predictive analytics, Dan shares insights on leveraging technology to enhance advancement efforts and build meaningful relationships with donors.Key TakeawaysAI’s Role in Advancement: AI tools, like ChatGPT, offer efficiency and personalization opportunities in advancement, filling gaps for teams with limited resources.Predictive Analytics Potential: AI can transform donor engagement by analyzing data to inform outreach strategies, predict giving patterns, and improve campaign development.Institutional AI Integration: The higher education sector awaits seamless AI integration within existing platforms, which will likely drive widespread adoption in advancement.Practical Use Cases for AI in Advancement: From drafting content to strategic donor engagement, AI provides practical solutions to ongoing challenges in advancement.Continuous Learning with AI: For advancement professionals, embracing AI through regular exploration and experimentation is essential to staying ahead in the evolving higher ed landscape.Why Does AI Matter in Advancement? The podcast opens with Dan explaining the importance of AI in advancement efforts, especially as these teams face increasing demands and limited resources. AI provides ways to automate tasks, personalize engagement, and support decision-making—all critical in the alumni and donor relations space. By using AI tools, advancement teams can streamline workflows and communicate more effectively with constituents, enhancing overall efficiency without adding headcount. This is especially useful for content creation, such as personalized donor thank-yous, targeted emails, and solicitations, which often require a consistent tone of voice and branding.Addressing Resource Constraints with AI Mallory and Dan discuss a significant challenge in advancement: open positions and budget constraints. Dan notes that Drexel University’s advancement team has faced unfilled positions for two years. For teams stretched thin, AI serves as a valuable tool to tackle basic but essential tasks, like generating first drafts of communications or tailoring messages to different donor levels. This capability not only relieves pressure on understaffed teams but also ensures a more personalized experience for constituents. AI allows smaller teams to handle large volumes of content and maintain a cohesive voice, a function once dependent on extensive editorial guidelines.Current AI Tools in Advancement: Are We There Yet? Mallory inquires about AI’s integration into existing tech stacks within advancement. Dan explains that while some AI features are starting to appear in niche tools, broader integration into major platforms like Salesforce or Anthology Encompass is still in its early stages. Institutions are beginning to explore AI’s potential, with tools like “AI gift officers” gaining attention, though the landscape is still developing. Without comprehensive institutional support, many professionals are experimenting with AI independently, often without clear guidance. As more universities form task forces to evaluate ethical AI use, these technologies will likely become better integrated into the advancement workflow.Predictive Modeling and Donor Engagement The conversation turns to predictive analytics as a promising AI use case in advancement. Dan suggests that AI’s potential for donor engagement lies in analyzing donor history to create targeted outreach and even develop customized offers. By understanding constituent patterns, advancement teams can make strategic decisions about where to invest their time and resources. While true AI-driven predictive modeling in advancement may not yet be fully realized, this approach could transform campaign development and improve ROI by identifying the most promising donor segments.Preparing for Strategic Shifts in Advancement Marketing Looking ahead to his AMA session, Dan previews how he plans to address ongoing strategic shifts in advancement marketing. Drawing on his experience at Drexel, he’ll discuss how teams can stay adaptable and evolve even as industry changes continue to accelerate. Attendees can expect insights on managing advancement amidst shifting priorities and learning to position advancement as a strategic university partner. These themes resonate across advancement, university marketing, and college-based roles, making them applicable for a broad audience seeking to elevate their strategies.The Value of Continuous Learning and Experimentation with AI Dan closes with a call for professionals to cultivate curiosity and a willingness to learn. He encourages listeners to spend just 15 minutes a day exploring AI tools, which can lea

In this episode, live from the American Marketing Association (AMA) Symposium in Las Vegas, Mallory dives into the insights shared by AMA co-chairs Teresa Valerio-Parrot, Principal of TVP Communications, and Stephen Jendraszak, AVP for Marketing at Emory University. They discuss the record-breaking attendance, the importance of community, and how higher ed marketing has evolved over the years to make a real impact.Key TakeawaysThe AMA Symposium hit a milestone this year, with nearly 1,800 attendees, making it the largest event in the organization's history.Higher ed marketers now focus less on "earning a seat at the table" and more on leveraging their influence to benefit students, communities, and institutions.Building a strong community is key, both during the symposium and throughout the year, encouraging collaboration over competition.The symposium introduced new formats, like fireside chats, to foster genuine dialogue and connection among peers.Networking tips for first-time attendees include participating in organized meal groups, taking advantage of shared moments, and stepping out of comfort zones to form meaningful connections.Transparency and accessibility are focal points, with committee-led sessions offering insights on proposals and processes, ensuring inclusivity and encouragement for all members.What makes the AMA Symposium significant this year?This year’s AMA Symposium is historic, with nearly 1,800 attendees—the highest number ever recorded in AMA’s 35-year history. The co-chairs emphasized that higher ed marketers need a space to recharge and gain fresh perspectives, especially given the challenging years the industry has faced. The symposium is also the first event to combine both national and symposium-level programming, highlighting the strength and influence of higher education within AMA's network.What are the main themes and goals for this year’s conference?Reflecting on past symposiums, Teresa and Steven noted that marketing conversations have shifted dramatically. Initially focused on "getting a seat at the table," today’s discussions center on maximizing the influence that higher ed marketers already have. This year’s theme encourages marketers to prioritize students, communities, and institutional values over personal recognition. The goal is to foster a culture of purpose-driven impact rather than focusing on individual credit.How does AMA promote community-building throughout the year?The co-chairs emphasized the importance of fostering community within the higher ed marketing industry, not only during the symposium but year-round. They encouraged attendees to look for opportunities to connect beyond formal sessions, such as meeting in informal settings like the gym or at meals organized by institution type. This emphasis on community is seen as vital for long-term support and collaboration in a field that often presents challenges.What unique session formats were introduced this year?One of the unique formats introduced was the fireside chat, which allows participants to engage in casual yet insightful conversations. Unlike traditional presentations, fireside chats bring industry peers together to discuss shared experiences, fostering a "fly on the wall" perspective where attendees can witness organic exchanges. This format aims to provide attendees with real-world perspectives and strengthen the connections within the community.How can first-time attendees make the most of their experience?For newcomers, the symposium can feel overwhelming due to the large number of sessions and networking opportunities. Steven and Teresa advised first-timers to participate in organized tables during meals and actively introduce themselves to others. Attendees were also encouraged to make the most of unexpected networking moments, such as chats in elevators or brief encounters in shared spaces. For introverted attendees, they suggested finding familiar faces in common spaces as a way to break the ice and build connections.What ongoing support and opportunities does AMA offer to its community?Beyond the conference, AMA continues to support its community through accessible resources and initiatives that encourage engagement throughout the year. Teresa highlighted a recent podcast episode aimed at helping marketers develop strong proposals and previewed upcoming "ask the committee" sessions designed to increase transparency. AMA’s goal is to provide consistent opportunities for marketers to participate, learn, and share their unique strengths with peers, ensuring the community’s growth and support year-round. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed.

In this milestone 40th episode of The Higher Ed Pulse, hosts Mallory and Seth take a reflective turn as they explore why they, and so many others, choose to stay and work in the higher education space. The duo unpacks their personal motivations and the deeper sense of purpose tied to higher ed’s mission. The episode covers personal experiences, family legacies, and the sense of impact they’ve found in the industry.‍Key TakeawaysHigher education offers a unique sense of purpose and mission, providing access to education and promoting social mobility.The industry fosters long-lasting personal and professional relationships that feel like family.Working in higher ed allows for creativity, innovation, and the opportunity to tackle real-world problems.The impact on students' lives, particularly through graduation, keeps many professionals dedicated to this field.Higher ed is not just a job, but a platform for continuous innovation and meaningful work.Why do Mallory and Seth stay in higher education?In this episode, Mallory and Seth reflect on why they’ve remained in higher education for over a decade. Both hosts admit they stumbled into the field but found lasting reasons to stay. For Seth, it’s a deeply personal family legacy—his grandfather was a college president, and education runs deep in his family. For Mallory, growing up in an economically challenged area instilled a passion for providing access to education and social mobility. Both agree that working in higher ed allows them to make a meaningful impact on students’ lives, making it far more rewarding than other industries they once considered.What kind of impact does working in higher ed have?Seth emphasizes the tangible impact higher ed professionals can have on students, especially at graduation when the results of years of effort are fully realized. He shares how rewarding it is to maintain connections with students long after they graduate and see the ripple effects of their education. Mallory adds that higher ed tackles real-world problems, such as improving access to education for underprivileged communities, making the work feel purposeful and high-stakes. This sense of purpose, combined with creativity and innovation, keeps them both engaged and passionate about their work.‍What opportunities does higher education offer to professionals?Seth talks about the unique professional opportunities the industry provides, including access to incredible people, from renowned scholars to inspiring students. He recalls highlights from his career, such as producing commercials and large-scale shoots for universities across the country. The industry, while not traditionally known for innovation, has given Seth countless chances to push creative boundaries and make a visible impact. Mallory echoes this sentiment, explaining that she is driven by the opportunity to innovate within a shrinking but evolving industry, where disruptive solutions are not just needed, but welcomed.Why is the higher ed community so important?Both hosts agree that the relationships they’ve built within the higher ed space are one of the main reasons they continue to stay. Seth and Mallory reflect on their long-standing friendship, as well as the camaraderie and support they’ve found in the broader higher ed community. Whether it’s meeting colleagues at conferences, staying connected on social media, or collaborating on projects, the relationships they’ve formed in this industry feel more like family than just professional acquaintances. Mallory notes how these connections make working in higher ed not just fulfilling but fun, even recounting an impromptu trip to a tattoo shop with higher ed colleagues during a conference in LA. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Part 1 - “Harm is about people”Welcome to Reclaiming Free Speech, Democracy, and Discourse on Campus a Post Election America. I’m Dr. J. Cody Nielsen . No matter the outcome, the 2024 election will set the stage for the next decade of higher education. In this Pulse Check series I’ll interview policy makers and practitioners to discuss their outlook on higher education, the ways in which we might reestablish higher education’s public trust, and what a post 2024 election will look like on campus. From expression of speech to civil democracy and discourse, America’s higher education system is at a dramatic turning point and we’re here to break it down. Let’s dive into today’s episode. Episode Description: Intersections of restorative and trauma informed justice with the future of DEI in higher educationConversation around how we are approaching harm and healing in higher educationInstitution of care, compassion, and community into the next few years of higher educationWe require the development of people’s patience in order for progress in social issues to be made in society.It’s time to repurpose identity-based spaces to those of caucusing spaces for individuals to collectively grieve and interrogate their roles in white supremacy. Guest Host: Dr. J. Cody NielsenGuest Host Social: https://www.linkedin.com/in/j-cody-nielsen/Guest: Desirée Anderson Guest Social: https://www.linkedin.com/in/desirée-anderson-ph-d-a16b9688/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.