Higher Ed Pulse

Welcome to the 5th and final episode of this Pulse Check series. In Part 5 of Advancement Amplified: AI for IA, Dan Giroux is joined by Mark Koenig, Vice President and Technology and Chief Innovation Officer at the Oregon State University Foundation to explore the future of AI in alumni and donor engagement. Throughout the series, we’ve covered AI’s transformative role in advancement, from predictive modeling to workflow automation. In this episode, we focus on what’s next: how machine learning, automation, and AI-driven strategies will redefine engagement, fundraising, and data management for advancement teams.Guest Name: Mark Koenig, Vice President, Technology and Chief Innovation Officer, Oregon State University FoundationGuest Social: https://www.linkedin.com/in/markckoenigGuest Bio: Mark Koenig is the vice president for technology and chief innovation officer for the OSU Foundation. In this role, he serves as the Foundation’s technology strategist, including oversight of relationship insights, pipeline development, analytics, data and CRM operations, and technology services.Mr. Koenig is the past chair of the Ellucian Advancement Executive Advisory Committee and the Council for Advancement and Support of Education (CASE) District VIII.In 2019, he received the Distinguished Service Award from CASE District VIII recognizing his many years of service to the organization and in 2018, he received the Ellucian ‘EllumiNation’ Community Award recognizing his dedication to infusing innovation throughout the advancement profession.Mr. Koenig earned his bachelor’s in history and economics from the University of Houston and a master's in adult education and organizational capacity from OSU. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory sits down with Bryan Gross, VP for Enrollment Management and Athletics at Hartwick College, for a fast-paced and thought-provoking chat that connects the madness of NCAA brackets with the science of student wellness. From a million-dollar bet on AI-powered sports predictions to groundbreaking research on sleep as a mental health indicator, this episode is a masterclass in how higher ed leaders should be thinking about the intersection of AI, athletics, and student success.Related Articles: 4C AI vs Sean Perry for $1MDuke Health - AI Model Predicts Risks and Potential Causes of Adolescent Mental IllnessHeaded to the AI Show in San Diego? Connect with Element451 and Enrollify while you are there.Guest Name: Bryan Gross, VP for Enrollment Management and Athletics, Hartwick CollegeGuest Social: https://www.linkedin.com/in/bryan-j-gross/Guest Bio: Dr. Bryan Gross is the vice president for enrollment management and athletics at Hartwick College. Gross most recently served as vice president of revenue planning and institutional positioning at 3 Enrollment Marketing, Inc., an enrollment and retention solutions and services provider. Prior to his role at 3E, Gross served as vice president for enrollment management and marketing, and as interim vice president of student affairs at Western New England University in Springfield, MA. Before that, he was the associate vice president of enrollment management at St. John’s University in Queens, NY. and associate vice president of admissions, dean of admissions, and director of international admissions at the University of Bridgeport, Bridgeport, CT. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of this advancement Amplified: AI for IA Pulse Check series, Dan Giroux sits down with Adam Martel, CEO of Givzy and Version 2 AI, to explore the groundbreaking role of autonomous AI in fundraising and donor engagement. Adam shares insights on how AI is not just enhancing efficiency but fundamentally reshaping how institutions connect with donors. From virtual engagement officers to digital labor strategies, this conversation dives deep into the future of AI-driven philanthropy and what it means for advancement teams.Related Links: Givzey Newsletter signup: https://givzey.com/newsletterVersion2.ai website: https://www.version2.ai/Guest Name: Adam Martel, CEO and Founder at Givzey and Version2.aiGuest Social: https://www.linkedin.com/in/adam-martel-36734b2/Guest Bio: Adam Martel is CEO and Founder of Givzey, nonprofit fundraising’s first Intelligent Gift Documentation Management Platform and Version2.ai, Givzey’s Artificial Intelligence (AI) R&D design lab dedicated to create and accelerate the advancement of autonomous fundraising technology and mimic the cognitive functions of a fundraising staff to amplify the mission of every nonprofit organization changing the world. Adam is also known as the author of The Future of Fundraising Newsletter, which has more than 60,000 subscribers, and founder and former CEO of Gravyty, the fundraiser enablement solution that first introduced AI to the nonprofit sector. Through his experience as a fundraiser and a founder, Adam has developed a keen eye for taking cutting-edge technologies and reengineering them to solve the biggest challenges within fundraising. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Mallory and higher ed expert Gil Rogers dive into one of the biggest recent headlines in education technology—the merger of Gravity, Ivy.ai, and Ocelot. They break down why AI-powered chatbots are no longer standalone game-changers, what this consolidation means for institutions, and how next-gen CRMs are reshaping the student experience. If you want to stay ahead of the curve in AI for higher ed, this is an episode you won’t want to miss.Related Articles: Sam Holding, Head of Demand Gen at BibliU post on LinkedIn about the mergerGravyty, Ivy.ai, and Ocelot Merger Announcement - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Advancement Amplified: AI for IA, host Dan Giroux sits down with Andrew Gossen, Executive Director of Communications, Marketing, and Participation at Cornell University, to explore how AI is reshaping advancement teams. Andrew shares insights on AI’s impact on marketing, fundraising, and engagement, as well as how institutions can balance efficiency with the human connection that remains at the heart of advancement. From predictive analytics to AI-powered donor insights, this conversation highlights key strategies for leveraging AI in higher education advancement.Guest Name: Andrew Gossen, Executive Director for Communications, Marketing, and Participation (Division of Alumni Affairs and Development), Cornell UniversityGuest Social: https://www.linkedin.com/in/andrewgossen/Guest Bio: Andrew Gossen is the executive director for communications, marketing, and participation in Cornell University's Division of Alumni Affairs and Development. He joined Cornell in 2010 to integrate emerging digital technologies – among them social media and crowdfunding – into the division's strategic plan. Previously, Gossen spent eight years at the Alumni Association of Princeton University in a number of diverse roles. His focus is using digital technologies and approaches to engagement to build audiences and mobilize them on behalf of a range of causes and organizations.In addition to speaking frequently on this topic to domestic and international audiences, he has served CASE Commission on Alumni Relations, co-chaired the CASE Joint Commission Task Force on Social Media, and received a CASE Crystal Apple Award for Teaching Excellence in 2018. Gossen holds a bachelor's degree from Princeton and a doctorate in social anthropology from Harvard University.Key TakeawaysAI Adoption in Advancement Is Still Emerging – While AI’s potential is clear, many institutions are still figuring out how to implement it effectively.Generative AI and Predictive Analytics Are Game-Changers – AI can automate content creation, analyze engagement data, and refine outreach strategies at scale.Personalization at Scale Is the Goal – AI-driven tools can help institutions better segment and engage their audiences while maintaining a human touch.AI Frees Up Time for Relationship-Building – Automating administrative tasks allows advancement professionals to spend more time connecting with donors.Culture and Training Matter – AI adoption requires a mindset shift, continuous learning, and collaboration across advancement and IT teams.The Evolution of AI in Higher Ed AdvancementCornell University has been at the forefront of AI exploration in advancement since 2018. Andrew Gossen explains that while AI has been on the radar for years, the release of generative AI tools like ChatGPT has significantly accelerated conversations. Unlike previous technological shifts, such as the rise of social media, institutions are proactively engaging with AI rather than resisting it. However, many teams are still struggling to determine how AI will fundamentally change their workflows and engagement strategies.Harnessing AI for More Effective Marketing and EngagementOne of the most immediate and tangible uses of AI in advancement is in marketing and communications. AI-driven marketing automation allows institutions to test different content strategies, analyze audience responses, and refine outreach in real-time. At Cornell, the integration of AI with advanced marketing platforms has created opportunities to A/B test content at scale, reducing the manual effort required by staff. This enables institutions to reach donors and alumni with more relevant, personalized messaging—without overburdening their teams.AI’s Role in Fundraising: More Insight, Less Administrative WorkFor gift officers, one of AI’s biggest advantages is its ability to consolidate and analyze donor data. AI can aggregate trip reports, past gift agreements, and engagement history to generate comprehensive donor profiles in seconds—something that would otherwise take hours of manual research. This allows advancement professionals to spend less time on administrative tasks and more time cultivating relationships with prospects. When used effectively, AI can enhance, rather than replace, the human interactions that drive successful fundraising.Overcoming Barriers to AI Adoption in AdvancementDespite AI’s potential, institutions face challenges in implementation, including:Data Security Concerns – Ensuring donor data remains protected when using AI tools is a top priority.Institutional Risk Tolerance – Some universities are hesitant to fully embrace AI due to regulatory and reputational risks.The Need for Demonstrable ROI – Widespread AI adoption will likely accelerate when institutions can clearly quantify its impact on engagement and fundraising.Cornell has addressed some of these concerns by developing an AI Innovation Sandbox, a secure environment where teams can experiment with AI tools wh

This episode marks a big transition—Seth is stepping away, and Mallory is steering Higher Ed Pulse into a new direction. Seth and Mallory reflect on the show’s journey so far, what they’ve learned, and what’s next as the podcast evolves into a weekly AI-focused look at higher ed.It’s still all about checking the pulse—just with a sharper focus on AI’s impact. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to "Advancement Amplified: AI for IA," a 5-part Pulse Check hosted by Dan Giroux, a higher education marketing and communications leader focused on elevating the strategic impact of Advancement. Advancement is at a pivotal moment. As institutions navigate shifting donor expectations, alumni engagement challenges, financial pressures, and the demand for greater efficiency, AI is emerging as a transformative force. In today's Part 2, Dan chats with Kim Infanti, Executive Director of Alumni Engagement and Annual Giving at Syracuse University, to explore how AI is reshaping advancement marketing and communications. From leveraging AI for donor segmentation to streamlining internal workflows and even enhancing alumni engagement through platforms like Protopia, Kim shares real-world examples of how her team is embracing AI. Whether you're just beginning to explore AI or looking for new ways to integrate it into your advancement strategy, this episode is packed with actionable insights.‍Key TakeawaysAI is revolutionizing advancement work – AI tools like Claude, ChatGPT, and Microsoft Copilot are helping Syracuse’s advancement team automate tasks, generate creative content, and analyze alumni engagement data more effectively.Protopia is redefining alumni networking – Syracuse is implementing Protopia, an AI-driven platform that connects students and alumni for career advice, while also enhancing alumni data accuracy.AI can streamline content creation – From social media posts to segmented fundraising emails, AI is making it easier to craft compelling, personalized messaging.Data privacy and security are key – Syracuse is piloting Copilot for sensitive university data, ensuring compliance with institutional guidelines while using AI to optimize operations.AI adoption requires experimentation – Syracuse’s advancement team is still refining AI best practices, but those who actively experiment with AI tools are seeing significant productivity gains.AI can enhance personal efficiency, too – Beyond work, Kim shares how she uses AI for personal tasks like meal planning and trip itineraries, showcasing AI’s versatility in everyday life.‍How AI Became a Game-Changer for Syracuse University’s Advancement TeamWhen Did AI Enter the Picture for Advancement?While AI has been on the radar for years, Syracuse University’s advancement team fully embraced it after an AI at Work session on October 1, 2024. Led by Syracuse’s ITS team and Chief Digital Officer Jeff Rubin, the session encouraged staff to explore AI tools as part of their daily workflows. Since then, AI has become a go-to resource for Kim and her team, helping them generate content, analyze data, and enhance engagement strategies.One major takeaway from that session? The advice to “go to AI before you Google.” This mindset shift has led Kim to replace many of her traditional search habits with AI-powered insights, significantly boosting efficiency.How Is AI Being Used Across Syracuse’s Advancement Team?AI adoption varies across the Advancement and External Affairs division, with some team members diving in more actively than others. Kim and her colleague Kara have been at the forefront, even presenting at a November conference on AI applications in advancement. Their real-world use cases are convincing more colleagues to integrate AI into their workflows, especially after seeing how it simplifies tasks like email drafting, event promotion, and donor segmentation.To encourage broader adoption, Syracuse is hosting additional AI at Work sessions and sharing AI-generated work examples within the team. The goal? To normalize AI as a powerful tool for efficiency rather than a replacement for human expertise.What Are the Key AI Tools Syracuse Uses?Kim and her team primarily use three AI tools, each with distinct advantages:Microsoft Copilot – Used for Syracuse-specific and sensitive data, Copilot helps with tasks like searching emails, analyzing donor data, and summarizing large datasets.Claude (Kim’s personal favorite) – Ideal for natural-sounding content creation, brainstorming, and workflow automation. Kim describes Claude as the AI tool that “knows her best” and helps refine messaging for Syracuse’s engagement initiatives.ChatGPT – Used for creative content generation, including image creation (with some humorous missteps, like adding fictional lakes to Syracuse’s campus).How Is AI Being Applied to Alumni Engagement?A major AI-driven initiative at Syracuse is the implementation of Protopia, an AI-powered platform designed to facilitate alumni and student networking. Instead of requiring users to sign up for a mentorship program, Protopia enables alumni to ask or answer questions in a frictionless, email-based format.Here’s how it works:A student or alum submits a question (e.g., “What’s the marketing job market like in Boise, Idaho?”).AI scans Syracuse’s database to find relevant alumni who might be able to help.Those alumni receive an email and can choose to respon

Mallory and Seth dive into a growing crisis in higher education—burnout. Drawing from a recent Chronicle of Higher Education report, they explore the alarming data on faculty and staff exhaustion, workload increases, and political pressures. But rather than just acknowledging the issue, they focus on solutions—specifically, how AI can help alleviate burnout by automating repetitive tasks, improving efficiency, and allowing educators to focus on what they do best. Whether you’re an AI skeptic or an early adopter, this episode unpacks the practical ways AI can transform higher ed workplaces for the better.Related Links: February 14 Dear Colleague LetterEd. Dept.’s Broad DEI Warning Puts College Leaders in ‘Enormously Complicated SituationKey TakeawaysHigher Ed is Overworked and Understaffed: 65% of faculty and staff report a heavier workload than five years ago, often due to layoffs and unfilled positions.Burnout is a Crisis: Faculty satisfaction is declining, with many citing increased student expectations and administrative burdens as key stressors.AI Can Be a Game-Changer: Automation tools can streamline administrative tasks, enhance student communication, and free up time for higher-impact work.Adoption Must Start from the Bottom-Up: Many higher ed leaders aren’t AI users themselves, so frontline staff and teams must take the initiative in finding and implementing AI solutions.AI Implementation is Incremental: Small changes—like using AI-powered voice-to-text tools or automated content summarization—can significantly reduce workload over time.How AI Can Help Solve Higher Ed’s Burnout CrisisThe Data Behind the ProblemHigher ed professionals have been feeling the strain for years, but new data puts the crisis into perspective. The Chronicle of Higher Education report found that 65% of faculty and staff say their workloads have increased compared to five years ago. More than 40% report working significantly more than before, often due to staff reductions that have left remaining employees picking up the slack. Faculty also report feeling increased pressure to meet evolving student needs, while political influences add another layer of stress—42% of respondents cited political interference as a major issue.Burnout isn’t just about hours worked; it’s about the mental toll of constantly feeling behind, under-resourced, and unable to focus on meaningful work. This has led to a talent retention crisis, with many experienced professionals leaving higher ed altogether. Given these challenges, institutions must urgently rethink how they support their workforce—and AI may be part of the solution.Can AI Reduce Workload and Improve Efficiency?One of the most promising solutions for burnout is the strategic use of AI to offload repetitive tasks. AI-powered tools can help faculty and staff automate administrative work, optimize communication, and even personalize student support. For example, faculty members drowning in committee work could use AI to summarize meeting notes, generate reports, or manage routine email responses.AI is already making an impact in organizations outside of higher ed. Seth shared how his agency implemented an AI enablement workshop to identify areas where automation could reduce workload. By focusing on repeatable tasks, employees were able to free up time for strategic work. In higher ed, similar approaches could help staff reclaim time for student engagement and curriculum development rather than administrative drudgery.Practical AI Tools for Higher Ed ProfessionalsFor AI adoption to succeed, it doesn’t need to start with sweeping institutional change. Small, tactical implementations can make a big difference. Here are some AI tools that can help higher ed professionals right now:Voice-to-Text Software (Whisper): Converts speech into accurate text, making email writing and documentation faster.AI Summarization Tools (Notebook LM): Organizes research and synthesizes complex information into digestible insights.Loom Video Messaging: Reduces unnecessary meetings by allowing teams to communicate asynchronously with video and text-based transcriptions.ChatGPT and Other AI Writing Assistants: Helps draft reports, emails, and content, saving valuable time.Institutions that proactively integrate AI into daily workflows will be better positioned to combat burnout, retain top talent, and ultimately create a more sustainable work environment. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to "Advancement Amplified: AI for IA," a 5-part Pulse Check hosted by Dan Giroux, a higher education marketing and communications leader focused on elevating the strategic impact of Advancement. Advancement is at a pivotal moment. As institutions navigate shifting donor expectations, alumni engagement challenges, financial pressures, and the demand for greater efficiency, AI is emerging as a transformative force.In today's Part 1, Dan Giroux sits down with Matthew Lambert, Senior Vice President for University Advancement at William & Mary, and Dan Frezza, Chief Advancement Officer at the College of Charleston. Together, they explore how artificial intelligence is reshaping the future of institutional advancement, from donor engagement to marketing and career services. With rapid technological shifts, both institutions are leveraging AI-powered tools, including autonomous virtual engagement officers (VEOs), to enhance outreach and optimize fundraising efforts.Related Links:Inside Higher Ed interview with Wren and Wren’s websiteAGB magazine article around AIKey TakeawaysAI is not a replacement, but an enhancement. AI tools in advancement free up professionals to focus on high-value tasks while automating routine processes like contact reports and donor outreach.Virtual Engagement Officers (VEOs) are changing the game. AI-driven fundraisers at William & Mary and the College of Charleston are already fostering one-on-one donor relationships, leading to increased engagement and donations.AI adoption requires a culture of innovation. Institutions that embrace risk-taking and long-term thinking are better positioned to leverage AI effectively.Personalization is key. AI tools can customize communication, ensuring alumni and donors receive relevant, engaging content that strengthens their connection to their alma mater.Transparency builds trust. Clearly identifying AI-powered agents in donor interactions helps maintain credibility and donor confidence.Advancement leaders should experiment and iterate. Small-scale testing of AI tools allows teams to refine their approach while minimizing risks.Episode SummaryHow is AI Being Used in Institutional Advancement?AI is playing an increasingly critical role in institutional advancement, helping teams engage donors, streamline operations, and personalize communications. Both William & Mary and the College of Charleston are leveraging AI-driven solutions like virtual engagement officers (VEOs) to handle donor outreach, allowing human fundraisers to focus on high-value relationships. AI is also being integrated into marketing, career services, and student engagement to drive deeper connections across the university ecosystem.What Are Virtual Engagement Officers (VEOs) and How Do They Work?VEOs are AI-powered autonomous fundraisers that manage donor portfolios, initiate personalized conversations, and guide alumni through the giving process. At William & Mary, the VEO named "Wren" is engaging alumni by sharing curated content, answering inquiries, and even suggesting philanthropic opportunities based on donor interests. Similarly, the College of Charleston’s VEO, “Alex,” is successfully fostering engagement by tailoring interactions, including crafting poetry for an alum who tested its capabilities.How Do Institutions Ensure AI Enhances, Rather Than Replaces, Human Connection?A key priority for both institutions is maintaining authenticity and transparency in AI-driven interactions. AI fundraisers introduce themselves as virtual engagement officers, rather than impersonating human staff members. Additionally, AI serves as a bridge to real fundraisers, helping schedule meetings or flagging high-potential donors for personal outreach. By handling lower-priority tasks, AI allows advancement professionals to deepen relationships with major donors and alumni in meaningful ways.What Challenges Exist in AI Adoption for Advancement?Implementing AI in institutional advancement comes with hurdles, including skepticism from staff, concerns over data security, and the need for institutional buy-in. Some advancement professionals worry about AI’s impact on job security, while others fear losing the human touch in donor relationships. However, leaders like Lambert and Frezza emphasize that AI is not replacing human fundraisers, but rather empowering them to be more efficient and effective.What’s Next for AI in Advancement?Both William & Mary and the College of Charleston plan to expand their use of AI beyond fundraising. Future applications may include using AI for student engagement, career advising, and even enrollment marketing. As AI technology continues to evolve, its role in advancement will likely grow, offering new ways to personalize outreach, improve donor experiences, and drive institutional success.AI is no longer a futuristic concept—it’s happening now, and institutions that embrace it strategically will have a competitive edge in advancement and fundraising.Guest Names:

Higher ed is exhausted—literally. A new report from The Chronicle of Higher Education confirms what many faculty and staff already feel: heavier workloads, fewer resources, and increasing pressure are pushing employees to the brink. But is there a way out? In this episode, Mallory and Seth explore how AI can be a powerful tool in reducing burnout, streamlining workloads, and helping institutions retain their best talent. Plus, they share real-world AI solutions, from automating admin tasks to freeing up time for strategic, high-impact work.Chronicle Articles:Higher Ed Is ExhaustedWhat It’s Like to Work in Higher EdKey Takeaways: Burnout is at crisis levels. The Chronicle report shows that 65% of faculty and staff are working more than they were five years ago, often due to layoffs and staffing shortages.It’s not just about workload—it’s about control. Many higher ed professionals feel overworked, undervalued, and left out of key decision-making processes, leading to higher turnover.AI isn’t a magic fix, but it helps. Implementing AI tools can automate repetitive tasks, improve efficiency, and allow employees to focus on more meaningful work.Small AI wins add up. Simple tools like voice-to-text software, AI-powered research assistants, and automated meeting recaps can significantly reduce stress and save time.Leadership must embrace AI for change to happen. Many higher ed leaders aren’t using AI themselves, which makes it harder for institutions to adopt these tools at scale.The future of higher ed depends on retaining great talent. If burnout continues unchecked, institutions risk losing experienced professionals, which could impact student outcomes and institutional success.Calls to ActionRegister for the AI Engage Summit to learn practical ways AI can transform your institution. Enrollify.org/engageExperiment with AI tools. Try NotebookLM, ChatGPT, Whisper, or Loom to streamline your daily tasks.Advocate for AI at your institution. Share AI success stories with leadership and push for tools that can lighten workloads.Read the full Chronicle report on burnout in higher ed (linked in the show notes).Subscribe to Enrollify for more episodes on the future of higher ed marketing and enrollment. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to this new Pulse Check series on the power of storytelling. This is Part 5: AI-Powered Storytelling.In this episode of Strategic Storytelling, host Maria Kuntz speaks with Tina Miller. They discuss the transformative role of AI in storytelling and communication within higher education, particularly at Arizona State University. Tina shares her journey of integrating AI tools into her team's processes, enhancing creativity and productivity, and developing proprietary AI models to support storytelling efforts. The discussion also covers the creation of a custom AI bot that mimics the voice of ASU's CIO, showcasing innovative approaches to leadership communication and the importance of using internal data for AI training. In this conversation, Tina Miller discusses the development of AI initiatives at Arizona State University (ASU), including the creation of an AI website and the AI Innovation Challenge aimed at engaging faculty and staff. She emphasizes the importance of human-centered storytelling in technology, the creation of a brand bot for compliance, and the accessibility of AI tools. The discussion also covers the varying levels of AI adoption in higher education and the future of AI storytelling, highlighting the need for multimodal approaches and immersive learning experiences.Takeaways:Tina Miller began her journey with AI at ASU coinciding with the launch of ChatGPT.AI workshops at conferences indicate a growing interest in AI tools.Leaders must immerse themselves in AI to guide their teams effectively.Creativity has been bolstered through the use of AI tools in storytelling.The SpinCycle bot was created to enhance storytelling capabilities at ASU.Using proprietary data reduces the risk of AI hallucinations.Custom AI bots can represent leadership voices for effective communication.AI initiatives at ASU are driven by passionate leadership and a structured committee.The importance of internal data for training AI models is emphasized.Creating AI tools can streamline communication and enhance productivity. We created the AI website from scratch.We needed one place for AI information.We have over 500 projects and proposals submitted.People relate to people, not machines.We always put the human in the middle of the story.We created a brand bot for compliance.There are many free open source models available.It's about learning how to use AI appropriately.The future of storytelling is multimodal.This is the worst AI we will ever see.Guest Name: Tina Miller, Executive Director of Creative x Communications, Arizona State University’s Enterprise Technology divisionGuest Social: https://www.linkedin.com/in/tinamiller3/Guest Bio: Tina Miller is the Executive Director of Creative x Communications at Arizona State University’s Enterprise Technology division. With nearly three decades of experience spanning Fortune 500 companies, government, and higher education, Tina is a trailblazer in harnessing artificial intelligence (AI) to revolutionize team dynamics, communication strategies, and organizational outcomes. She leads a visionary team that uses AI to craft compelling narratives, streamline operations, and position ASU as a global leader in technological innovation. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to this new Pulse Check series on the power of storytelling. This is Part 4: Leveraging Stakeholder Engagement for Strategic Storytelling.In this episode of Strategic Storytelling, host Maria Kuntz speaks with Anna McBrayer, Chief Marketing Officer at Fort Lewis College, about the importance of strategic storytelling in higher education. They discuss the process of stakeholder engagement, balancing creativity with institutional goals, and the significance of student-driven narratives. Anna shares insights on leveraging various mediums for storytelling, educating stakeholders on audience-specific approaches, and the challenges of authentic representation. The conversation concludes with advice for institutions looking to enhance their brand storytelling strategies.Key TakeawaysMarketing teams often feel reactive rather than proactive.Stakeholder engagement is crucial for effective storytelling.Creativity must align with strategic institutional goals.Student-driven storytelling provides authentic perspectives.Using multiple mediums enhances storytelling impact.Educating stakeholders on audience differences is essential.Post-workshop insights can lead to significant changes.Authentic representation is a challenge in storytelling.Leverage the voices of those you aim to reach.Engagement and fulfillment in work come from collaboration.Guest Name: Anna McBrayer, Chief Marketing Officer, Fort Lewis CollegeGuest Social: https://www.linkedin.com/in/anna-mcbrayer/Guest Bio: Anna McBrayer is the CMO for Fort Lewis College, in Durango Colorado, Colorado's only Public Liberal Arts institution. She has worked in higher education for over 12 years and is innovating creative leadership through strategic storytelling. As a leader, she is developing unique ways to bring her team of Marketing and Communications professionals alongside campus leadership and stakeholders as strategic partners in brand marketing and reputation building through multifaceted, creative narratives. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth dive into the books that have profoundly shaped their leadership philosophies. From timeless business classics to modern leadership must-reads, they share personal anecdotes, key insights, and how these books have influenced their careers. If you’re looking to sharpen your leadership skills, rethink your approach to work, or just add some solid reads to your bookshelf, this episode is for you.Their Book Recommendations:How To Be a Great Boss - Gino Wickman and Rene Boer The First 90 Days - Michael WatkinsFinancial Intelligence - Karen Berman and Joe Knight Linchpin - Seth GodinKey TakeawaysLeadership wisdom in print – Books like The Contrarian’s Guide to Leadership and The First 90 Days provide invaluable frameworks for becoming a more effective leader.Decluttering your learning habits – Seth shares why he donated 1,000+ business books and how it changed his mindset.The power of delegation – How to Be a Great Boss introduces the “Delegate and Elevate” method to help leaders focus on their strengths.The business side of leadership – Financial Intelligence is a must-read for marketers and leaders who want to master financial decision-making.Navigating change – Leading Change by John Kotter offers an eight-step framework for organizational transformation.Why AI makes Linchpin more relevant than ever – Seth Godin’s classic on being indispensable in an evolving workplace takes on new meaning in the age of AI.Why Seth Donated 1,000+ Business Books‍ At one point, Seth owned over a thousand marketing and business books—until he gave almost all of them away. The decision wasn’t about decluttering; it was about mindset. He realized he had been reading out of self-doubt rather than genuine curiosity. His takeaway? Read intentionally, not out of obligation. This led to a more thoughtful approach to learning and a more focused book collection, including only the works that truly resonated with him.‍The Books That Shaped Our Leadership Approach ‍Mallory and Seth each brought a list of their top leadership books, and surprisingly, some picks overlapped. Both agreed that The First 90 Days by Michael Watkins is an essential read for anyone stepping into a new leadership role. Whether you’re joining a new institution or taking on more responsibility in your current role, the book provides a roadmap to navigating those crucial first months.Mallory highlighted How to Be a Great Boss, which introduces a simple but powerful framework for delegation. The “Delegate and Elevate” model helps leaders identify what tasks they should focus on and what they should offload to empower their teams. Seth emphasized the importance of Jim Collins’ work, particularly Good to Great, for understanding how to build high-performing organizations.‍Bridging the Gap Between Marketing and Finance ‍One of the most overlooked skills for leaders—especially in higher education—is financial literacy. Mallory recommended Financial Intelligence, a book that helps non-financial professionals understand balance sheets, income statements, and cash flow in a way that’s practical and approachable. If you want a seat at the leadership table, you need to be fluent in the language of finance.‍‍The Role of AI and Why Linchpin Matters More Than Ever Seth Godin’s Linchpin has been a staple for years, but Mallory argues it’s more relevant now than ever. In a world where AI is taking over repetitive tasks, the book’s core message—being indispensable by focusing on creativity, empathy, and problem-solving—is crucial. AI can handle the data, but it’s humans who bring strategic insight. If you’ve read Linchpin before, this might be the perfect time to revisit it through the lens of today’s evolving workplace.‍More Book Recommendations for Leaders Seth wrapped up the conversation with a speed round of additional must-reads:Marketing & Strategy: Ogilvy on Advertising, Ryan Holiday’s Ego is the EnemyBiographies & Memoirs: Shoe Dog (Phil Knight), Steve Jobs (Walter Isaacson)Mindfulness & Philosophy: Zen Mind, Beginner’s Mind, Tao Te ChingWant More Leadership Insights?If you’re looking for an actionable guide to integrating AI into your leadership strategy, check out The AI Playbook for Institutional Leaders. This free resource breaks down AI adoption into three phases, offering checklists and frameworks to guide your institution’s approach. Download it now on Enrollify’s site under the Guides section, and be sure to explore our other resources on leadership, enrollment marketing, and higher ed trends. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company

Welcome to this new Pulse Check series on the power of storytelling. This is Part 3: Multicultural Brand Marketing. In this episode of Strategic Storytelling, host Maria Kuntz interviews Christian Ponce, the Associate Vice President for Marketing at Old Dominion University. They discuss the importance of storytelling in higher education marketing, particularly focusing on multicultural marketing strategies. Christian shares his personal journey into the field, key moments that shaped his approach, and the significance of authentic engagement and inclusivity in brand narratives. The conversation also delves into the challenges and successes of adapting marketing campaigns for diverse audiences, emphasizing the need for cultural understanding and intentionality in marketing efforts.TakeawaysStorytelling connects people to brands.Multicultural marketing should be integrated into overall strategy.Understanding cultural nuances is crucial for effective marketing.Successful campaigns require collaboration and input from diverse voices.Bilingual campaigns must adapt messages, not just translate them.The future of marketing is about understanding audience needs.Brands must evolve with changing demographics and preferences.Inclusive communications are essential for all institutions.Research and ask questions to understand your target audience.Intentionality is key in multicultural marketing efforts.Guest Name: Christian Ponce, Associate Vice President for Marketing, Old Dominion University Guest Social: https://www.linkedin.com/in/ponce7/Guest Bio: Christian Ponce is the Associate Vice President for Marketing at Old Dominion University (ODU). At ODU, Christian leads initiatives to enhance the university's brand and engagement strategies. With a robust background in multicultural marketing, Christian emphasizes authentic engagement and accessibility to meet the diverse needs of various demographics. He is recognized for his commitment to breaking down cultural barriers and fostering inclusivity in higher education marketing. His expertise includes developing strategies that resonate with multicultural audiences — ensuring that marketing efforts are both inclusive and effective. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Seth Odell and Mallory Willsea tackle one of the most pressing questions in higher education today: What do students and families actually care about in 2025? With application season in full swing and yield season just around the corner, institutions must understand what’s driving enrollment decisions. Spoiler alert—it’s all about proof, not just promises. From career outcomes to tuition transparency and campus safety, Seth and Mallory break down the key factors influencing students and families today and offer actionable insights for enrollment marketers.Key TakeawaysCareer outcomes matter more than ever. Families want clear data on job placement, salaries, and internship opportunities.Tuition clarity is critical. Hidden fees and confusing financial aid packages frustrate families—transparency is key.Campus visits are happening later. More students are applying before visiting, making early digital engagement even more important.Safety and security concerns are evolving. From campus protests to natural disasters, families are considering new factors in their decision-making.Parents need more direct engagement. Many schools still fail to communicate effectively with parents, even though they play a major role in the decision.What Are Students and Families Prioritizing in 2025?How Important Are Career Outcomes in Enrollment Decisions?It’s no longer enough to promise a “transformative college experience”—families want proof that their investment will pay off. One of the biggest factors influencing enrollment decisions in 2025 is what Seth calls the perceived probability of professional success. In simple terms, students and parents are asking: Will this degree help me land a good job?The data shows that families are looking for clear, tangible indicators of career success, including job placement rates, median salaries of graduates, and access to internships. Schools that can’t provide this information—or fail to present it in an accessible way—risk losing prospective students to competitors who do. Institutions like Georgia State University are leading the way with tools like Stepping Blocks, a digital career platform that connects students with real employment data. For enrollment marketers, the takeaway is clear: don’t just highlight academic programs—showcase the career outcomes that come with them.Why Is Tuition Transparency More Critical Than Ever?Sticker price has always been a concern, but in 2025, families are demanding a new level of clarity around total cost. Many schools advertise a base tuition rate, but fail to account for hidden expenses like housing, meal plans, lab fees, and textbooks. This lack of transparency creates frustration and confusion, especially for first-generation students who may have limited guidance in navigating financial aid.Schools like the University of Dayton and UNC Chapel Hill are setting a new standard by guaranteeing fixed tuition rates for four years. This approach eliminates uncertainty and reassures families that costs won’t unexpectedly increase. Even if your institution can’t freeze tuition, Seth and Mallory emphasize the importance of simplifying how costs are communicated—avoid complex unit pricing, break costs down by semester or year, and make it easy for families to understand net price after financial aid.Why Are Campus Visits Happening Later in the Decision Process?A major shift in student behavior post-COVID is the timing of campus visits. Traditionally, students toured schools before applying, using the in-person experience to determine fit. Now, more families are delaying visits until after acceptance, often making final decisions based on financial aid offers before ever stepping on campus.This shift is especially challenging for private institutions that rely on emotional connections formed during campus visits. If a family assumes a school is unaffordable and never visits, the institution loses the chance to make its case. This means digital engagement—through virtual tours, financial aid webinars, and parent-specific communications—needs to be stronger than ever. As Mallory points out, if you wait for families to ask about cost and financial aid, you’re already behind. Schools need to proactively address these concerns upfront, not just after acceptance.How Have Safety and Security Concerns Evolved?Safety has always been a priority for families, but in 2025, the conversation has expanded beyond crime statistics. Parents and students are increasingly concerned about campus protests, political climate, and even natural disasters affecting their chosen school.For institutions, this means safety messaging needs to go beyond the basics. Schools should highlight campus preparedness for emergency situations, showcase student support services, and actively communicate how they handle campus disruptions. Instead of waiting for families to bring up safety concerns, enrollment teams should address them head-on in communications, providing reassurance and

Welcome to this new Pulse Check series on the power of storytelling. This is Part 2: From News to Narrative: Frank Tramble on Transforming Higher Ed Storytelling. Frank Tramble shares about the importance of an integrated marketing and communications strategy, understanding your audience's core motivations to create more impactful messages and the need to always to be learning.Guest Name: Frank Tramble, Duke UniversityGuest Bio: Frank Tramble is a highly accomplished communications professional currently serving as the Vice President for Communications, Marketing, and Public Affairs at Duke University. With extensive experience in strategic executive communications, crisis communications, integrated marketing, and brand management, he plays a pivotal role in shaping Duke's reputation and strategic priorities. As a trusted strategic adviser to President Vincent Price, Frank leads Duke's central communications, marketing, media relations, and brand management activities. He provides guidance and leadership to communications professionals across various schools and units, ensuring a cohesive and impactful approach.Previously, as Vice President and Chief Communications Officer at Howard University, Frank elevated the university's reputation through innovative initiatives such as the award-winning redesign of their magazine and the establishment of The Dig, a groundbreaking daily storytelling hub.Frank's accomplishments have garnered national media coverage, including Howard's swim and diveteam becoming the first all-Black swim team featured on the cover of Sports Illustrated. He hascollaborated with renowned figures like Pete Souza and spearheaded communication strategies forhigh-profile individuals, including Phylicia Rashad, Nicole Hannah-Jones, and Ta-Nehisi Coates.An adjunct professor at Georgetown University, Frank imparts his expertise in brand strategy. He alsoserves as a lead judge for prestigious industry awards and is a sought-after speaker on topics such ascrisis communications and branding.Frank Tramble holds a master's degree in integrated marketing communications from Georgetown and abachelor's degree in advertising management from Michigan State University. With his dedication toexcellence and passion for effective storytelling, Frank continues to shape Duke University's success as aleading institution of higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into the provocative topic of AI's role in higher education, asking the critical question: Does AI act as higher ed’s crisis compass by building resilience, or does it expose vulnerabilities we’d rather ignore? The conversation explores how AI is transforming institutions, from identifying inefficiencies to bridging communication gaps, while also highlighting leadership’s role in determining whether these insights drive progress—or further deepen the cracks. If you’re curious about how to leverage AI effectively in higher ed, this episode is packed with thought-provoking insights.Key TakeawaysAI as a Spotlight: AI doesn’t just highlight what’s working; it often exposes inefficiencies, forcing institutions to confront uncomfortable truths about their operations.The Leadership Factor: Strong leadership and a culture of empowerment are critical to ensuring AI builds resilience rather than exacerbates gaps.Proactive AI Use: From early warning systems to personalized outreach, AI has the potential to be proactive, identifying and addressing issues before they escalate.Collaboration is Key: The partnership between humans and AI is essential—AI provides the insights, but leaders must act on them effectively to drive meaningful change.Avoiding the Efficiency Trap: While AI is often marketed for its speed and cost-saving benefits, its real power lies in enhancing quality and delivering better outcomes.Bridging Divides: Institutions must balance embracing AI on the administrative side with thoughtfully integrating it into academic spaces, ensuring students are prepared for real-world applications.How is AI exposing vulnerabilities in higher education institutions? AI shines a light on inefficiencies that may have previously gone unnoticed. For example, it might identify enrollment bottlenecks and reveal how these issues are tied to outdated processes in financial aid or communication. However, this transparency can make some leaders feel threatened, leading to tension between self-preservation and institutional progress.Does AI create more problems than it solves in higher ed? It depends on the leadership and culture of the institution. For organizations with strong, centralized strategies and empowered teams, AI can build resilience by identifying opportunities and creating efficiencies. However, for institutions plagued by siloed operations and "shiny object syndrome," where leadership prioritizes trendy tools over meaningful implementation, AI can expose and even exacerbate gaps.Why is there resistance to AI in the classroom? While administrative functions like enrollment and marketing have embraced AI, many academic leaders resist its integration into teaching. This creates a divide: graduates may leave college unprepared to use the very tools they’ll need in the workforce. The hesitation often stems from fears of compromising academic integrity or a lack of understanding of AI’s potential to enhance learning.How can AI be used to build resilience during a crisis? AI can play a critical role in crisis management by identifying risks early, providing data-driven forecasts, and automating routine tasks so leaders can focus on human-centric challenges. For example, AI can flag at-risk students who might otherwise slip through the cracks, enabling institutions to proactively offer support and reduce attrition. However, empathy and human leadership remain irreplaceable during high-emotion events, such as leadership changes or campus tragedies.What’s an example of AI successfully enhancing higher education operations? Seth shared a fascinating example of an AI-driven admissions call targeting students with outstanding balances. By focusing on a specific subset of students, the AI agent provided proactive outreach that human teams likely wouldn’t have had the bandwidth to complete. This kind of narrow yet impactful implementation demonstrates AI’s ability to add value without replacing human interaction.Is efficiency the best selling point for AI in higher ed? Efficiency is an obvious benefit of AI, but focusing solely on speed and cost-savings may miss the bigger picture. Institutions should aim to leverage AI to improve quality—delivering better outcomes for students and staff. For instance, AI’s predictive capabilities can identify long-term trends and provide solutions that go beyond short-term wins.What role does leadership play in AI adoption? Leadership determines whether AI builds resilience or exposes vulnerabilities. Institutions with visionary leaders who embrace a culture of collaboration and innovation are more likely to see AI as a tool for progress. Conversely, top-down, reactionary approaches—such as rushing to implement AI to satisfy board demands—can lead to misaligned investments and missed opportunities.AI is undoubtedly reshaping higher education, but whether it builds resilience or exposes gaps ultimately depends on the leadership and strategy behind its implementation. Instit

Welcome to this new Pulse Check series on the power of storytelling. On this Part 1: Reimagining the University as a “Big Brand”, guest Matt McFadden talks about embracing the fact that universities are mega brands and how this should influence the way we market to different audiences through a values-based brand platform. Case studies include Nike and three universities with very different use cases. Guest Name: Matt McFadden, Simpson & ScarboroughGuest Social: https://www.linkedin.com/in/mcfaddenwde/Guest Bio: Matt is the senior vice president at Simpson Scarborough, where he works with their teams to turn insights into brand strategies, creative and content that create impactful results for their partner colleges and universities. With a career dedicated to higher education marketing, he helps universities bring their stories to life, fostering stronger connections with students, alumni, and communities. Matt's passion for education began during his college days as a tour guide, orientation counselor, and athletic host, where he learned the power of collective experiences and the influence of great people. Today, his work continues to shape transformative narratives in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth explore the art and strategy behind storytelling in higher education marketing. From its emotional impact to its ability to build authentic connections, they discuss how storytelling differentiates institutions in an increasingly crowded marketplace. Seth shares insights from his recent team retreat and dives deep into effective frameworks, platforms, and actionable steps for crafting compelling narratives.Key TakeawaysStorytelling's Importance: Stories are the bridge between what an institution does and how it’s perceived, creating emotional connections that drive both internal culture and external engagement.Frameworks for Success: Proven storytelling frameworks like Pixar’s “Once upon a time” and the ABT (And, But, Therefore) model help structure emotionally resonant narratives.Content Strategies for 2025: Short-form videos (YouTube Shorts, Instagram Reels, TikTok) and niche podcasts are the most impactful platforms for storytelling.Sourcing Stories: Casting calls and proactive outreach uncover diverse and underrepresented voices for authentic storytelling.Small Steps Matter: Start small by leveraging student-generated content and using free or low-cost tools to create impactful stories.Episode SummaryWhy Storytelling Matters in Higher Education Storytelling is the heart of differentiation in a crowded higher ed marketplace. Mallory and Seth emphasize that statistics alone don’t influence prospective students or alumni; it’s the personal, emotional stories that stick. Internally, storytelling shapes institutional culture, fostering alignment with values and a sense of pride among faculty and students. Externally, it drives alumni engagement, application numbers, and retention rates. Emotional connections, as Seth notes, are strategic assets.Frameworks for Building Compelling Stories Mallory highlights three storytelling frameworks to structure narratives:Pixar’s Framework: Begins with “Once upon a time” and builds through “Every day,” “Until one day,” and “Because of that.”ABT Framework: Simplifies storytelling with “And, But, Therefore,” ideal for short-form content.StoryBrand: Guides marketers to clarify messages and focus on customer-centric stories.Seth adds that authenticity, aspirational tones, and conflict are non-negotiable elements of great storytelling. By creating stories that inspire action, institutions can position themselves as essential pathways to students' future success.Platforms That Maximize Storytelling Impact The choice of platform shapes how stories are received. Seth advocates for short-form content like YouTube Shorts, Instagram Reels, and TikTok, emphasizing the power of multi-part series released in real time. Mallory underscores podcasting’s potential to build depth and personal connections, especially through niche-focused shows that demonstrate expertise in specific fields. Both agree that effective storytelling platforms invite interaction, such as sharing and tagging, to amplify reach.Actionable Strategies for Storytelling For MarCom professionals with limited budgets or teams, starting small is key. Seth recommends casting calls using surveys or AI tools to source stories efficiently. Mallory encourages leveraging student-generated content to showcase authentic day-to-day campus life. Both emphasize the importance of experimenting with storytelling formats, from skunkworks podcast pilots to video-first Instagram reels.The Role of AI in Storytelling AI tools offer untapped potential for sourcing and sharing stories. Seth envisions using AI platforms to streamline the casting process, allowing students and alumni to record their narratives seamlessly. This innovation not only reduces friction but also expands the pool of stories available for marketing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Part 3: The Confidence Equation: Building Resilience and Owning Your WinsThis episode explores how to recognize your achievements, combat imposter syndrome, and step into opportunities with confidence. It’s about resilience and learning to see yourself as a leader, even when doubt creeps in.Key TakeawaysImposter Syndrome Isn’t Truth: Doubts often stem from self-imposed narratives, not reality. Recognizing this is the first step in overcoming them.Celebrate Every Win: Whether big or small, recognizing your achievements helps build confidence and momentum in your career.Zoom Out for Perspective: When doubt creeps in, take a moment to reflect on past accomplishments and remind yourself of the impact you’ve made.The Power of Community: Surrounding yourself with a supportive team and leaning into professional networks can be a game changer for growth and resilience.You’re Not Alone: The challenges you face are shared by many in higher ed, and acknowledging this can be a powerful motivator to keep going.Episode SummaryHow Do You Step Up When You Don’t Feel Ready? Erin shares her experience transitioning from a graduate assistant role to a full-time leadership position in higher ed during the uncertainty of the pandemic. Despite imposter syndrome, she embraced the challenge by asking questions, leveraging relationships, and trusting her ability to learn on the job. Shelby reflects on taking initiative early in her career, highlighting a guest sourcing project that became her first major leadership moment. Both emphasize that "ready" is a moving target, and growth often happens when you take a leap of faith.How Do You Handle Imposter Syndrome? Erin explains how imposter syndrome stems from internal narratives and emphasizes the importance of reframing these doubts. Celebrating every win, big or small, helps shift focus from what you lack to what you’ve accomplished. Shelby adds that unrealistic expectations often fuel self-doubt, and balancing ambition with self-compassion is critical. Both agree that silencing imposter syndrome requires acknowledging your progress and embracing your humanity.Why Is It Hard to Celebrate Wins in Higher Ed? The fast-paced nature of higher ed marketing often makes it difficult to pause and reflect on successes. Shelby shares her experience managing a live podcasting project during the AMA conference, highlighting how quickly her team shifted focus to upcoming projects without celebrating the milestone. Erin points out that the long lead times in higher ed campaigns often delay the gratification of seeing results. Both stress the importance of taking time to reflect on wins, especially in a team-oriented industry.How Do You Stay Grounded When Doubts Arise? Shelby shares her strategy of “zooming out,” taking time to reflect on her broader impact and revisiting personal tokens of encouragement like notes from students she’s taught. Erin emphasizes the importance of surrounding yourself with a supportive team and community. Together, they remind listeners that no one is immune to self-doubt, but with the right mindset and support, it’s possible to move past it and thrive.A Note from the Hosts Erin and Shelby wrap up the series with heartfelt gratitude for the Enrollify community, celebrating the role of higher ed professionals in creating a vibrant, supportive network. They encourage listeners to continue engaging with the content and sharing their own stories, promising that every challenge and win is a step toward growth. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the latest episode of The Higher Ed Pulse, co-hosts Seth and Mallory dive into their 2025 aspirations, blending professional ambitions with personal growth goals. They explore how AI is transforming workflows, the importance of intentional leadership, and strategies for balancing high performance with well-being. This lively discussion offers inspiration for education professionals looking to make meaningful changes in the year ahead.Key TakeawaysAI Integration is Key: 2025 is the year to integrate AI tools into workflows for better efficiency, cost savings, and scalability.Leadership Through Empowerment: Success is a team sport—empowering others leads to greater collective wins.Focus on Intentional Growth: Balancing work and personal well-being requires thoughtful planning, proactive systems, and regular reflection.Prioritize Self-Care: Rest and preventative self-care are vital for maintaining energy and focus in high-performance environments.Get Comfortable with Experimentation: The time for AI experimentation is over; now is the time for implementation and measurable results.Professional Growth: Building an AI-First Organization Seth shares his ambitious vision for 2025: building an AI agency that ensures his team stays ahead of the curve in an evolving digital landscape. He highlights three pillars guiding this transformation:Education: Providing team-wide access to the latest AI tools and fostering a culture of continuous learning.Augmentation: Leveraging AI to enhance existing workflows, increasing efficiency and impact.Segmentation: Preparing for future innovations that AI will unlock in entirely new business areas.This strategic approach ensures long-term growth while keeping teams motivated and empowered to innovate. Leadership Reflections: Empowering TeamsMallory reflects on her guiding philosophies as a leader, emphasizing trust, empowerment, and collective wins. She explains how Enrollify is positioned to thrive at the intersection of AI, technology, marketing, and higher education. Her focus for 2025 is on fostering a collaborative environment where team members can shine, all while steering the network toward greater impact and relevance.Personal Development: Reimagining Work-Life Balance Both hosts emphasize the importance of intentional self-care in high-performance environments. Seth shares how he’s structuring his life with healthy constraints, such as prioritizing family time, hiring a personal coach, and exploring authentic relating practices. Mallory, meanwhile, resolves to embrace rest, go off the grid more often, and carve out time for rejuvenating activities like fitness.Key Insight: Preventative self-care and mindful systems, such as hiring support staff or simplifying workflows, can create space for personal growth without sacrificing professional responsibilities.AI in Higher Ed: Actionable Next Steps Mallory highlights the upcoming AI Engage Summit as a pivotal resource for higher ed professionals looking to implement AI into their operations. Co-hosted by Enrollify and Element 451, this free, virtual event offers actionable insights for using AI to improve student recruitment, streamline communications, and enhance the student journey. As AI shifts from experimentation to results-driven integration, 2025 is the year to embrace these tools for transformative impact.Final Thoughts 2025 presents an exciting opportunity for personal and professional evolution. Whether you’re focused on leveraging AI, empowering your team, or creating more balance in your life, the new year is the perfect time to take stock and set intentional goals.Ready to make 2025 your year of transformation? Register for the AI Engage Summit to learn how to harness AI for real results in higher education. Don’t wait—start your journey today! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to this Pulse Check Series for Pt. 2 — How to Make a Difference (Even Without the Title). Leadership doesn’t always come with a title. This episode dives into practical ways to lead through influence, whether it’s starting initiatives, building rapport, or making your voice heard on campus.Key TakeawaysInfluence Without Authority: You don’t need a title to lead. Preparation, relatability, and collaboration are key to influencing decisions effectively.Active Listening and Empathy: Understanding your team’s perspective and goals can build trust and credibility, fostering stronger relationships.Balance Is Key: Leading through influence requires a careful balance between sharing ideas and respecting team dynamics to avoid overstepping boundaries.Take Initiative: Responsibility is taken, not given. Proving your value through thoughtful contributions can open doors to leadership opportunities.Trust Fosters Confidence: Leaders who trust their teams empower individuals to step up, take ownership, and contribute meaningfully.How Can You Make an Impact Without a Title? Erin shares an example from her background in graduate admissions where she successfully influenced a campaign by preparing thoroughly, framing her ideas as collaborative contributions, and backing them with data. Shelby reflects on how young professionals can apply these strategies, emphasizing that taking initiative and doing the homework behind your ideas is vital for earning trust and credibility.What Skills Are Overlooked in Leading Through Influence? For Shelby, relatability is an underrated skill that can significantly enhance workplace collaboration. She explains that leaders who engage in conversations rather than lectures create a more open, supportive environment. Erin adds that active listening and genuine curiosity about others’ perspectives are foundational for effective influence. Both agree that fostering these skills early can shape your leadership style for the better.How Do You Build Trust and Credibility? Erin emphasizes the importance of consistency and transparency in establishing trust. Being upfront about what you know and what you’re still figuring out builds credibility and creates a collaborative environment. Shelby highlights the value of supporting colleagues both professionally and personally, sharing how team gestures like celebrating life milestones have fostered a sense of belonging and motivation within the Enrollify team.What’s the Balance Between Assertiveness and Overstepping? Navigating the fine line between being assertive and pushy is crucial for leading through influence. Erin stresses the importance of reading the room, framing ideas as contributions rather than directives, and aligning them with team goals. Shelby adds that taking initiative with clear, team-centered intentions can help avoid stepping on toes while still making an impact.Final Thoughts on Leading Without a Title Shelby and Erin close by advocating for the importance of empathy, relatability, and active listening in building leadership skills early. They emphasize that leading through influence is about creating value and fostering collaboration, not simply seeking personal recognition. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the inaugural 2025 episode of The Higher Ed Pulse, hosts Mallory and Seth dive into the complex and urgent topic of ethics in artificial intelligence (AI) within higher education. They explore the challenges AI presents, such as data privacy, algorithmic bias, and over-reliance on automation, while discussing strategies to align AI usage with institutional missions. This thought-provoking episode is a must-listen for higher education professionals navigating the evolving landscape of AI ethics.Key TakeawaysAI Ethics as a Priority: Higher education must prioritize creating frameworks for ethical AI usage to align with institutional missions.Data Privacy Concerns: Transparency in how student data is collected, stored, and used is essential to build trust and avoid misuse.Bias in Algorithms: Institutions must proactively identify and address biases in AI systems to prevent perpetuating societal inequities.Human Oversight: Despite AI's capabilities, human context, empathy, and decision-making are irreplaceable in areas like financial aid and student support.Accessible AI Tools: Colleges should consider offering AI tools, such as ChatGPT Pro, to ensure equitable access for all students.AI Literacy and Training: Institutions should invest in professional development to empower staff, faculty, and students to use AI responsibly.What are the main ethical challenges of AI in higher education?Mallory and Seth highlight three primary concerns:Data Privacy: AI thrives on data, but students often remain unaware of how their data is used. Institutions must simplify communication about data usage to ensure transparency and trust.Algorithmic Bias: AI tools can inadvertently reinforce inequities if trained on biased data. Institutions need regular audits to identify and mitigate biases.Over-reliance on Automation: AI may lack the human nuance needed in situations like financial aid, where personalized solutions are vital. Human oversight remains critical.‍How can institutions develop frameworks for ethical AI? Mallory advocates for cross-functional committees to establish fairness, transparency, and accountability in AI policies. Seth emphasizes the importance of aligning AI initiatives with institutional missions, a perspective often overlooked. Both stress the need for a proactive approach, much like crisis communications planning, to address potential AI-related issues before they arise.‍What role does access play in AI ethics? Seth raises concerns about unequal access to AI tools, which could create a divide between students with and without financial resources. He suggests that institutions consider providing AI tools, akin to software licenses for Adobe or Microsoft, to ensure equitable access and skill development.Why is AI literacy essential? The duo underscores the importance of investing in AI education for staff, faculty, and students. Building AI literacy equips educators to use the technology responsibly and aligns with institutional goals to prepare students for the modern workforce.What actionable steps can listeners take? Seth urges individuals to secure their seat at the AI decision-making table within their organizations. Mallory adds that fostering a culture of ethical inquiry and transparency will not only benefit institutions but also serve as a career accelerator for AI advocates. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feedback is at the heart of mentorship, and this episode dives into embracing constructive criticism, learning from mistakes, and understanding the power of “tough love.” It’s about turning feedback into actionable steps for personal and professional growth—even when it’s not easy to hear.Key TakeawaysFeedback Feels Personal: Feedback often feels like a critique of our identity, not just our work—especially as young professionals still finding their footing.Mindset Matters: Shifting from seeing feedback as "positive" or "negative" to viewing it as an opportunity for growth creates a healthier, more collaborative approach.Delivery is Key: Poorly delivered feedback can derail progress, while thoughtful critique builds trust and inspires improvement.Ask for Clarity: Confidence grows when you ask for clarity instead of assuming, ensuring feedback is actionable and meaningful.Delegation and Growth: Letting go of tasks isn’t about giving up control—it’s about creating space for team growth and focusing on higher priorities.Why Does Feedback Feel So Personal? Feedback can feel like a gut punch, especially early in your career when you're still establishing your identity in the professional world. Erin explains that feedback often feels more personal than it is because young professionals tend to conflate their work with their self-worth. Shelby emphasizes the need for a mindset shift, seeing feedback not as a critique of your person but as a tool for improvement. Together, they explore how balancing ambition with openness to critique helps build resilience.Is There a Right Way to Give and Receive Feedback? Feedback isn’t just about the content; it’s about the delivery. Erin highlights the importance of learning how to give feedback in a way that resonates, using techniques like the “compliment sandwich” to keep morale high. Shelby praises thoughtful feedback that’s constructive rather than critical, emphasizing the power of collaboration. By fostering a team environment where feedback feels like a partnership, it becomes less about judgment and more about mutual growth.What If We Stopped Labeling Feedback as Positive or Negative? Erin introduces the concept of removing labels from feedback entirely, treating it as neutral data for growth. When we label feedback, we often let emotions dictate how we process it, which can hinder progress. Shelby adds that collaboration thrives when feedback is stripped of emotional labels, leading to better solutions and shared success. This subtle but impactful mental shift can make feedback feel like an empowering opportunity rather than a dreaded critique.How Can Feedback Improve Team Dynamics? Shelby and Erin share personal stories about how feedback has shaped their growth. Shelby recalls her early days writing blog posts for Enrollify, initially overwhelmed by critique but eventually transforming her skills with practice and guidance. Erin talks about learning to delegate, a lesson in trust that helped her grow as a leader. Both agree that thoughtful feedback creates space for team members to shine and grow, strengthening team dynamics.What’s the Key to Maintaining Confidence Amid Critique? Maintaining confidence in the face of tough feedback is a balancing act. Shelby stresses the importance of stepping back, reminding yourself that everyone—at all levels—receives feedback. Erin advises focusing on clarity by asking questions to ensure you truly understand the critique. By treating feedback as actionable advice rather than a judgment of worth, you can build resilience and confidence over time. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Tina Miller, Executive Director of Creative and Communications at Arizona State University’s Enterprise Technology. A trailblazer in AI-driven innovation, Tina has been instrumental in integrating advanced technologies into higher education. From fostering AI literacy to launching impactful ChatGPT initiatives, Tina shares how ASU is redefining the role of technology in student success and workplace efficiency.Check out the full episodes Tina appeared on: AI For U - Episode 7AI For U - Bonus Live at HighEdWebHigher Ed Pulse - Bonus Live at AMAKey TakeawaysAI Enhances Human Connection: Technology is a tool to improve processes and engagement, not a replacement for human creativity and oversight.AI Literacy is Essential: Leaders and teams must prioritize AI education to stay ahead in the evolving tech landscape.Strategic Implementation of AI: Projects like ASU's innovation challenges demonstrate the tangible benefits of integrating AI into teaching, research, and operations.How is AI Transforming Higher Ed at ASU? Tina Miller highlights Arizona State University’s proactive approach to AI adoption, underscoring its partnership with OpenAI. Through innovation challenges, ASU encourages faculty and staff to propose projects that integrate ChatGPT into teaching, research, and business operations. These initiatives are grounded in measurable outcomes, ensuring a focus on impact. With over 250 active projects, such as the "Language Buddy" chatbot for German language students, ASU exemplifies how AI can enhance learning and streamline university processes.Why is AI Literacy a Priority for Higher Ed Leaders? Tina emphasizes that AI literacy is the cornerstone of effective technology adoption. Leaders must educate themselves on AI tools and trends to guide their teams and institutions effectively. She shares her own journey of diving into AI education, starting with podcasts like Hard Fork and Marketing AI. This foundational understanding enables leaders to foster fluency among their teams, ensuring that AI tools are used responsibly and effectively. Tina argues that prioritizing AI literacy is not optional—it’s essential for staying competitive in the modern educational landscape.How Can Institutions Overcome Barriers to AI Adoption? While time constraints are a common concern among leaders, Tina insists that prioritization is key. She advises leaders to carve out time for AI education by identifying it as a top priority. Listening to industry-specific podcasts, attending conferences, and engaging with like-minded professionals are practical steps to build AI literacy. By fostering a culture of continuous learning and innovation, institutions can integrate AI into their operations to drive efficiency and enhance student success. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Jon-Stephen Stansel, founder of Saturn Nine Media, whose transformative social media strategies are reshaping higher education engagement. In this episode, Jon-Stephen discusses the immense potential of social listening, advocates for rethinking the role of social media managers, and shares actionable insights for empowering these professionals. His vision is setting a new standard for leveraging digital platforms in higher ed.Check out the full episodes Jon-Stephen appeared on: Confessions of a Higher Ed Social Media Manager - Episode 9Confessions of a Higher Ed CMO - Episode 55Mission Admissions - Episode 35Key TakeawaysExpand Social Listening Beyond Social Media: Social listening should inform institutional decisions, from curriculum design to event planning, not just content strategies.Elevate Social Media Management Roles: Social media managers should be experienced professionals, supported by entry-level staff, to reflect the critical responsibilities of the role.Support Social Media Teams: Leaders must trust and empower their social media professionals, especially during crisis communication.Foster Staff Advocacy: Encourage staff to share their expertise online and engage in professional communities to elevate both personal and institutional branding.How Can Social Listening Drive Institutional Strategy? Jon-Stephen Stansel argues that social listening’s utility extends far beyond crafting social media posts—it should influence major institutional decisions. From adjusting event logistics like parking at commencement to refining messaging strategies, higher ed institutions can benefit immensely by analyzing audience feedback. Social listening provides real-time, data-driven insights that can guide decisions on curriculum updates, event planning, and even cafeteria offerings. By integrating these insights, institutions can better align their strategies with audience needs, fostering stronger connections and more effective operations.Why Should Social Media Management Be a Senior Role? Social media managers often operate under immense scrutiny while managing the public face of their institutions. Despite this, these roles are often treated as entry-level positions. Jon-Stephen calls for a paradigm shift: these critical roles should be filled by experienced professionals who are supported by entry-level staff or assistants. This approach ensures nuanced decision-making, reduces burnout, and provides space for mentorship. Social media managers must have the authority and trust to represent the institution effectively, especially during crises, to build credibility and maintain public confidence.How Can Leaders Better Support Social Media Teams? Jon-Stephen emphasizes the importance of leadership support for social media managers, particularly during high-pressure situations. Leaders should act as shields, ensuring their teams feel empowered to make decisions without fear of undue backlash. This trust fosters creativity and resilience within teams. Additionally, encouraging staff to share their expertise and engage with their professional communities can amplify the institution’s reputation. By investing in professional development and showcasing staff talent, institutions can cultivate stronger networks and attract top-tier talent. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Kin Sajpal, Vice President of Marketing and Communications at the University of Redlands. We revisit Kin’s groundbreaking insights on audience engagement, tailored marketing strategies, and fostering collaboration between enrollment and marketing teams. From innovative approaches to international student recruitment to the transformative "OneGrad" campaign, this episode is a masterclass in strategic higher ed marketing.Check out the full episodes Kin appeared on: Pulse Check: Finding Your Why — Part 1Pulse Check: Navigating International Recruitment — Part 1 Breaking Silos - Episode 6Key TakeawaysHarnessing Student Perspectives: Engaging students as collaborators in strategic planning enhances relevance and impact.Word-of-Mouth Marketing for International Students: Traditional and digital word-of-mouth remain pivotal for international recruitment.Tailored Campaigns by Segmentation: Deep segmentation—domestic and international—is essential for resonating with diverse audiences.Unified Branding for Greater ROI: Holistic campaigns like "OneGrad" and a university-level focus drive better results at lower costs.Enrollment-Marketing Collaboration: Transparent data-sharing and aligned goals foster efficiency and success in recruitment efforts.Episode SummaryHow Can Institutions Engage Students in Strategic Planning? Kin Sajpal highlights the power of inviting students into strategic conversations. By leveraging the expertise and experiences of student workers, institutions can refine their programs to better meet audience needs. This approach doesn’t just apply to social media teams but extends across campus functions, creating a more comprehensive understanding of student expectations. Kin emphasizes the importance of viewing programs as "products" and ensuring their applicability across different student demographics. Her message underscores the enduring role of student input in crafting meaningful, audience-centric strategies.What Role Does Word-of-Mouth Play in International Recruitment? Drawing from her own journey as an international student, Kin advocates for the power of word-of-mouth marketing—both in traditional face-to-face interactions and through digital channels. She notes that while the mediums may evolve, the core principle remains: personal recommendations significantly influence decisions. Institutions must design programs with intentionality, ensuring they resonate across cultural nuances. This involves segmenting international audiences beyond broad geographic categories and investing time in understanding micro-segments to unlock high ROI.How Does Unified Branding Amplify Enrollment Success? Kin shares the University of Redlands' transition to unified branding campaigns like "OneGrad." By consolidating efforts into broader campaigns rather than field-specific ones, the university achieved cost efficiencies and better enrollment outcomes. These campaigns align recruitment and marketing efforts, providing prospective students with cohesive messaging. Kin also emphasizes the importance of collaboration between marketing and enrollment teams, where regular data-sharing allows both sides to adapt strategies dynamically and maximize results. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Claire Brady. With over two decades of experience in higher education, Claire is a trailblazer in helping institutions embrace artificial intelligence (AI) to improve teaching, learning, and student success.This episode revisits Claire’s appearances on Confessions of a Higher Ed CMO and AI for You, where she dives into AI’s transformative potential in higher education. From addressing AI literacy to breaking down misconceptions about its applications, Claire’s insights provide a clear roadmap for navigating this revolutionary technology.Check out the full episodes Claire appeared on: AI For U - Episode 9 Confessions of a Higher Ed CMO - Episode 58Key TakeawaysAI Adoption is Essential: AI adoption in higher education is as critical as embracing the internet was years ago. Institutions must start now to stay competitive.Practical First Steps: Begin by consolidating institutional data, drafting AI policies, and improving online resources like Wikipedia pages that AI tools often pull from.AI Literacy is Key: Faculty, staff, and student affairs teams must understand how AI tools work, their origins, and their implications for privacy and equity.AI Can Improve Equity: By offering personalized, accessible communication—like translated and simplified information—AI can make higher education processes more inclusive.AI Frees Up Human Capital: Automation of repetitive tasks allows educators and staff to focus on higher-value, student-centric activities.Why Higher Ed is Slower to Adopt AI Claire explains that higher ed’s slow adoption of AI stems from a combination of bandwidth constraints, systemic inertia, and concerns about misuse, such as cheating. However, she notes that other sectors, like healthcare, have overcome similar challenges, and higher ed can do the same.Key barriers include:Competing Priorities: Post-pandemic recovery and political/social unrest have stretched resources thin.Lack of AI Literacy: Many institutional leaders and staff lack foundational knowledge about how AI tools operate and their potential applications.Overemphasis on Risks: Conversations around AI cheating have overshadowed its benefits, delaying adoption.Where to Start with AI Claire emphasizes starting small and building gradually:Consolidate Data: Even if data isn’t clean, putting it in one place is the first step to leveraging AI effectively.Audit Online Presence: AI tools like ChatGPT pull data from online sources, so institutions should update and improve Wikipedia pages and websites.Draft and Test Policies: Write initial policies on AI use and iterate based on outcomes.By focusing on these manageable steps, institutions can begin to unlock AI’s potential without feeling overwhelmed.AI in Action: Nashville State Community College Claire highlights her work with Nashville State Community College, which secured a state grant for AI innovation. Over the next year, Claire will conduct training sessions with various stakeholder groups, including faculty, staff, and students. The goal is to integrate AI tools into campus operations and share lessons learned with other Tennessee institutions.Unlocking Potential: AI for Equity and Efficiency Claire sees AI as a game-changer for higher education, particularly for under-resourced institutions like community colleges and regional universities.AI Improves EquityEnables personalized communication in students’ native languages and reading levels.Simplifies processes, making them more accessible to diverse student populations.AI Frees Staff for Meaningful WorkAutomates repetitive tasks like email communication and document editing.Allows academic advisors and other staff to spend more time engaging directly with students.Claire offers a compelling analogy: Imagine healthcare without patient-focused tools like translated instructions. AI can provide similar transformative benefits in higher education, such as improving communication with students about financial aid or academic standing.Final Thoughts Claire Brady’s vision for AI in higher education is both inspiring and practical. She challenges institutions to view AI not as a threat but as a tool to advance their missions of equity, access, and student success. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this special year-end episode of The Higher Ed Pulse, hosts Mallory and Seth revisit highlights from a remarkable 2024. With 46 episodes in just 52 weeks, the duo reflects on the standout moments that shaped their journey and connected deeply with listeners. From innovative conversations about AI to candid discussions about leadership in higher education, this episode is a heartfelt celebration of growth, community, and impactful storytelling.Key TakeawaysAI’s Role in Education: The potential of AI in recruitment and operational efficiency remains transformative, allowing teams to focus on high-value, human-centric tasks.Career Advice for Rising Leaders: Hiring slow, firing fast, and leading with clarity are vital lessons for emerging professionals.Higher Education Leadership Challenges: Many CMOs face the challenge of navigating legacy models while driving future-focused results.Listener Engagement Matters: Hearing from listeners reinforced the importance of impactful, relatable content.Highlight #1: The April Fool’s AI Episode The April 1st episode explored AI’s possibilities in a groundbreaking way. Not only was the episode scripted by AI, but even the hosts’ voices were generated using AI voice clones. This creative experiment sparked awe and curiosity among listeners, showcasing the potential and ethical implications of AI in media. Seth shared how he continues to play the episode for friends and family, delighting in their astonishment upon learning the truth.Revisit the full episode: https://www.enrollify.org/episodes/a-cautionary-tale-about-artificial-intelligenceHighlight #2: AI and Student Recruitment In October, Mallory and Seth delved into the intersection of AI and student recruitment, spotlighting AI agents’ ability to drive applications and improve staff efficiency. This episode resonated widely, addressing a critical pain point for higher education professionals: balancing administrative burdens with meaningful, student-focused engagement. AI, as they noted, is not about replacing staff but empowering teams to prioritize high-touch initiatives.Revisit the full episode: https://www.enrollify.org/episodes/episode-38-ai-student-recruitmentHighlight #3: Career Advice for Rising Leaders The "Career Advice for Rising Leaders" episode provided actionable guidance for aspiring professionals. Seth and Mallory shared personal lessons, emphasizing the importance of hiring thoughtfully, giving constructive feedback, and embracing leadership opportunities. The positive response from listeners underscored the relevance of fostering transparent and supportive environments for professional growth.Revisit the full episode: https://www.enrollify.org/episodes/episode-28-career-advice-for-rising-leadersHighlight #4: Why Every CMO Wants to Quit Drawing inspiration from SimpsonScarborough’s research, this episode tackled the pressures facing CMOs in higher education. Listeners related to the candid discussion about resource constraints, leadership autonomy, and the complexities of navigating legacy systems while achieving future-facing goals. Mallory’s reflection on whether CMOs are empowered to succeed remains a poignant takeaway for professionals at all levels.Revisit the full episode: https://www.enrollify.org/episodes/saying-the-quiet-part-out-loud-why-every-edu-cmo-wants-to-quit - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Joshua Charles. Josh has become a standout leader in higher education, recognized for his innovative approaches to collaboration, leadership, and breaking down institutional silos.In this highlight reel, Josh shares his top strategies for fostering campus-wide collaboration, building relationships with leadership, and leveraging teamwork to achieve better outcomes. Whether you're navigating cross-campus partnerships or refining internal team processes, Josh’s insights provide a roadmap for creating meaningful change in higher education.Check out the full episodes Joshua appeared on: Breaking Silos - Episode 15 Higher Ed Pulse - Bonus Live at HighEdWebKey TakeawaysProactive Partnerships: Reach out to campus stakeholders directly, tailoring communication to their needs to foster collaboration and build trust.Understanding Leadership Priorities: Develop relationships with campus leaders to align your team’s work with the institution’s strategic goals.Focus on Audience-Centric Strategy: Identify your target audience, refine their journey, and differentiate your offerings by focusing on what you can control.Internal Team Collaboration: Build strong internal processes by fostering open conversations about roles, preferences, and workflows.Breaking Down Silos Across Institutions: Collaborate with peers at other institutions to share resources, align goals, and amplify collective impact.Building Campus Partnerships Josh highlights the importance of reaching out to key stakeholders across campus instead of waiting for collaboration to happen. By understanding how your work affects others and personalizing your communication to resonate with their goals, you can build trust and secure buy-in for future initiatives.For example, Josh emphasizes the need to understand the priorities and communication styles of campus leaders such as associate deans of finance, faculty, or international students. These relationships are critical in aligning team efforts with broader institutional strategies.Focusing on What You Can Control In discussing challenges unique to Rutgers Business School, Josh advocates for focusing on audience-centric strategies to overcome barriers. Rather than dwelling on institutional politics, teams should:Clarify target audiences and map their journeys.Differentiate offerings by tailoring content and campaigns to specific needs.Use collaboration to share resources and learn from peers in similar roles across campus or even at competing institutions.Josh’s advice centers on leveraging what is within your control—such as refining messaging or developing resourceful marketing strategies—to achieve impactful results.Internal Collaboration: Building a Strong Team Josh describes an intentional, hands-on approach to fostering collaboration within his team of 10. By organizing sessions focused on specific examples—such as marketing an MBA program—team members gain a clear understanding of each other’s roles, workflows, and needs.Key steps include:Open Conversations: Encourage team members to share their communication and workflow preferences.Document Processes: Create shared documents outlining tasks, responsibilities, and dependencies to ensure alignment.Reflect and Improve: Dedicate meeting time to reflect on what’s working and identify areas for improvement.These practices build trust and eliminate inefficiencies, ultimately creating a more cohesive team.Breaking Silos Across Institutions Josh also shares the value of connecting with staff at other institutions to foster a culture of collaboration. By understanding the scope of their resources, challenges, and strategies, teams can align efforts and learn from one another. For example, Rutgers Business School staff regularly engage with peers at Rutgers Camden, recognizing that cooperation benefits everyone—students, staff, and the institution at large.Final Thoughts Josh Charles’s commitment to fostering collaboration and creating meaningful change is a testament to his leadership in higher education. From breaking silos to strengthening internal processes, his insights inspire higher ed professionals to rethink how they work together to achieve better outcomes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of Reclaiming Free Speech, Democracy, and Discourse on Campus, host Dr. J. Cody Nielsen sits down with Dr. Charles H.F. Davis III, Assistant Professor at the University of Michigan and scholar of race, systems of oppression, and student activism. Together, they unpack the implications of Donald Trump’s re-election, the challenges of free speech on campus, and the broader societal forces shaping higher education. This episode delves deep into student activism, higher education’s colonial roots, and the ways administrators and educators must navigate the ongoing struggle for justice and equity.Key TakeawaysStudent Activism Reflects Broader Sociopolitical Realities: Campus movements—whether for Black Lives Matter or pro-Palestinian rights—mirror larger societal struggles, challenging higher education’s historical role as a site of exclusion and privilege.Higher Education and Systems of Power: Colleges have long been intertwined with colonialism, capitalism, and racialized oppression. Deconstructing these systems requires critical reflection and moral courage from institutional leaders.The Role of Administrators: University administrators must prioritize people over prestige and resist suppressive policies that target student activism, particularly around anti-democratic and oppressive issues.Self-Care in the Struggle for Justice: Individual and communal care are critical. Dr. Davis highlights the importance of collective healing, family, and finding spaces for joy and restoration amid ongoing activism.The Trump Administration’s Impact: A second Trump term amplifies existing tensions, but the struggle for justice and liberation remains constant—organizers must double down on efforts to improve material conditions for marginalized communities.What Role Does Student Activism Play in the Current Political Landscape?Dr. Charles H.F. Davis III outlines how campus activism has always reflected broader sociopolitical contexts. From the Black Lives Matter movement to pro-Palestinian organizing, students are at the forefront of confronting oppressive systems and demanding institutional accountability. Dr. Davis connects today’s student movements to historical activism, such as the Black Campus Movement of the 1960s and the role of ethnic studies programs in democratizing higher education. He highlights that institutions often resist meaningful change unless forced by organized collective action.How Has Higher Education Historically Maintained Systems of Oppression?Dr. Davis dives into higher education’s colonial roots, emphasizing how campuses were built on stolen land and the labor of enslaved Black individuals. These structures persist today, manifested in racialized exclusion, elitism, and suppression of dissent. Administrators must confront their complicity in upholding oppressive systems and commit to re-centering people over profits, productivity, and prestige. He challenges leaders to reflect on their roles and question whether they are truly serving students or perpetuating institutional harm.What Should Higher Education Leaders Do in the Face of Political Suppression?Reflecting on the Trump administration’s impact, Dr. Davis notes that institutions have increasingly adopted suppressive policies, weaponizing campus and municipal policing to silence student protests. He urges administrators to act with “moral and political courage,” protecting students rather than criminalizing their activism. By aligning with community values and rejecting reactionary policies, leaders can challenge anti-democratic behaviors and support a more just higher education system.How Do We Balance Activism with Personal and Collective Well-Being?Recognizing the emotional and physical toll of activism, Dr. Davis emphasizes the importance of collective care and healing. He advocates for communal approaches to self-care—rejecting individualism in favor of shared spaces for rest, reflection, and joy. Whether through family, community organizing, or physical activities like running, activists must prioritize well-being to sustain their long-term efforts.Guest Name: Dr. Charles H.F. Davis IIIGuest Social: https://www.linkedin.com/in/hfdavis/www.campusabolition.orgGuest Bio: Dr. Charles H.F. Davis III is a third-generation educator, organizer, and artist committed to the lives, love, and liberation of everyday Black people. Named a 2020 Emerging Scholar by Diverse Issues in Higher Education and a 2021 NAEd/Spencer Postdoctoral Fellow, Dr. Davis is currently an assistant professor in the Center for the Study of Higher and Postsecondary Education at the University of Michigan. As director of the Campus Abolition Research Lab, Dr. Davis’ research broadly explores the racialized consequences of higher education on society. He has produced more than three dozen publications including research articles, books, and scholarly essays as well as several short and feature-length films. - - - -Connect With Our Host:Mallory Willsea&

Today's inductee into the 2024 Enrollify Hall of Fame is Bart Caylor. The president of Caylor Solutions and host of The Higher Ed Marketer Podcast, Bart is renowned for his forward-thinking approach to AI in higher education. This episode compiles highlights from Bart's appearances on various Enrollify network shows, showcasing his perspectives on AI literacy, overcoming resistance to innovation, and leveraging AI tools to revolutionize higher education. Dive into the transformative insights shaping the future of enrollment marketing and leadership in higher ed.Check out the full episodes Bart appeared on: AI For U - Episode 2 Mission Admissions - Episode 33 Confessions of a Higher Ed CMO - Episode 50Key TakeawaysAI Resistance and Adoption: Resistance to AI often stems from fear, misconceptions, and change fatigue. Education and AI literacy are crucial for overcoming these barriers.Transformative Potential of AI: AI is poised to revolutionize higher education more profoundly than any previous technological advancement, reshaping marketing, operations, and student engagement.Practical AI Strategies: Tools like ChatGPT can significantly enhance productivity, helping higher ed professionals achieve more in less time by mastering prompt engineering.Leadership in AI Era: With AI driving rapid changes, higher ed leaders must embrace innovation to navigate the enrollment cliff and emerging trends effectively.What Are the Biggest Challenges in AI Adoption in Higher Education? Bart Caylor identifies two primary challenges in AI adoption: fear and underutilization. Resistance often stems from fear of the unknown or ethical concerns, with many professionals skeptical about adopting new tools. Others fail to realize AI's full potential, using it only for simple tasks like rewriting emails.Bart emphasizes that these challenges can be overcome through AI literacy and hands-on education. By demystifying AI and showcasing its capabilities, professionals can shift from skepticism to informed adoption. For instance, understanding that AI is a learning tool, not just a content scraper, fosters trust and opens the door to meaningful integration.How Can AI Reshape Higher Education? Bart predicts that AI will have a more significant impact on higher education than the personal computer, internet, and social media combined. From enhancing marketing strategies to improving operational efficiency, AI tools like ChatGPT allow institutions to tackle problems quickly and effectively.For example, AI-driven assistants could soon be integrated into platforms like Siri, enabling natural, conversational interactions. As institutions leverage these advancements, they’ll be able to streamline processes, improve student engagement, and remain competitive in a rapidly changing landscape.What Role Will Leadership Play in AI-Driven Transformation? The accelerating pace of AI adoption and the looming enrollment cliff demand adaptive leadership. Bart warns of potential leadership fatigue, as senior leaders may retire rather than manage the rapid changes AI brings. This creates opportunities for younger, tech-savvy professionals to step into leadership roles.To succeed, future leaders must embrace AI literacy and understand how to use tools like ChatGPT to make data-driven decisions. By leveraging AI for strategic initiatives, institutions can overcome challenges and position themselves for long-term success.How Can Higher Ed Professionals Start Using AI Effectively? Bart recommends starting small to build confidence with AI. For instance, using ChatGPT to create a simple meal plan introduces users to prompt engineering and the tool’s capabilities. This approach helps professionals understand how to frame questions and maximize AI's utility.He also highlights that AI isn’t just a time-saver—it enables professionals to accomplish more within the same time frame. By integrating AI into daily workflows, higher ed marketers and administrators can focus on high-impact tasks without extending their work hours. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Devin Purgason, who has explored the future of higher education marketing, equity-focused student support, and transformative approaches to enrollment management across our network this year. Whether you're a higher-ed marketer or an admissions professional, this episode is packed with actionable insights.Check out the full episodes Devin appeared on: Confessions of a Higher Ed Social Media Manager - Episode 28 Breaking Silos - Episode 2 The Hidden Gem - Episode 2Key TakeawaysEquity-Driven Marketing and Support:Shift from traditional recruitment models to equity-based, student-centric service delivery.Meet students where they are with holistic wraparound services that remove barriers to enrollment and retention.Personalized and Diverse Strategies:Design marketing strategies that address the unique needs of diverse populations, including adult learners and nontraditional students.Use tailored messaging, open houses, and success coaches to enhance engagement.Community-Oriented Approaches:Build a sense of belonging for students through targeted events, free childcare, and holistic care services.Establish wraparound networks, like Forsyth Tech Cares, to address students' academic and personal needs.Seamless Student Experiences:Go beyond attracting students by shepherding them through every stage of the journey, from inquiry to graduation.Create frictionless transitions within institutions by reducing departmental silos.Reimagining the Student Funnel Devin Purgason of Forsyth Tech highlights how traditional enrollment funnels often leave students feeling unsupported. Forsyth Tech reshaped this model with a student-centric approach rooted in equity, focusing on providing continuous guidance and care throughout the student lifecycle.The Importance of Meeting Students Where They Are Forsyth Tech’s marketing strategy prioritizes inclusivity and accessibility, especially for adult learners. Initiatives include:Adult Learner Open Houses: Events designed to accommodate working adults and their families, complete with childcare and meals.Success Coaches: Personalized support for navigating technology, academics, and life challenges.Holistic Wraparound Support: The Forsyth Tech Cares program provides essential items like baby formula, food, and school supplies to help students focus on their education.Shifting Demographics Demand Diverse Strategies As Devin explains, the student body today spans from teenagers to retirees, creating a need for marketing that resonates with all ages. Forsyth Tech has embraced this challenge by utilizing diverse platforms and messaging strategies tailored to different demographics.A Culture of Support Devin emphasizes the importance of making every student feel like they belong. At Forsyth Tech, this means treating each individual not as a "seat" but as a valued member of a community, fostering a culture of love and service. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this thought-provoking episode, Mallory and Seth discuss the transformative potential of AI in addressing equity challenges in higher education. They explore how AI can help institutions better serve "invisible students" — nontraditional learners, first-generation students, and those balancing work or family responsibilities. Highlighting the intersection of technology and education, they provide actionable strategies to improve student success, persistence, and graduation rates.Key TakeawaysAI as a Catalyst for Equity:Proactively identifies and supports at-risk students through early intervention.Personalizes educational journeys with tailored resources and support.Ensures 24/7 access to tools and services for students with nontraditional schedules.Provides data-driven insights to reshape institutional policies and resource allocation.The Importance of Just-in-Time Resources:Students need accessible support at the exact moment they encounter challenges.AI can enable 24/7 assistance across admissions, academic advising, and financial aid.Breaking Down Barriers for First-Generation Students:Address gaps in institutional knowledge with accessible, plain-language communication.Use AI to seamlessly translate materials into multiple languages to meet diverse needs.Affordability of AI Solutions:Many AI tools are cost-effective, making them accessible for under-resourced institutions like community colleges.The Role of Product Design in Student Success:Institutions must design flexible programs to ensure students can re-enroll seamlessly after life interruptions.Why "Invisible Students" Need Attention Mallory sets the stage by defining invisible students as those who often go unnoticed in traditional education systems—such as first-generation students, working adults, and part-time learners. These populations represent a significant portion of the student body but are disproportionately likely to face barriers to graduation, compounding financial challenges like student loan debt.How AI Can Help AI-first strategies can transform how institutions support these students:Proactive Intervention: Predictive analytics identify early warning signs of student disengagement.Personalized Education: Tailored experiences boost engagement and retention.Accessible Support: AI-powered virtual assistants offer help 24/7, meeting students at their point of need.Data-Driven Decision Making: Institutions can reallocate resources based on real-time insights.Real-World Example: Trinity Valley Community College Mallory highlights Trinity Valley Community College’s success in implementing AI tools to address the needs of working students. Their AI assistant supports enrollment and student engagement, resulting in an 18% increase in their graduating class—an example of AI's tangible impact on student success.The Need for Product Innovation Seth emphasizes the importance of designing flexible program structures. For example:Avoid term-based models that create re-entry barriers for students who need to pause their education.Explore asynchronous and competency-based education models to meet the diverse needs of modern learners.Final ThoughtsThe conversation underscores the importance of leveraging AI to support nontraditional learners and first-generation students. Seth and Mallory emphasize that affordability and accessibility are key to implementing these solutions effectively, particularly for community colleges and other under-resourced institutions. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Mickey Baines, President and Chief Revenue Officer at Kennedy Company Education Strategies. Mickey’s innovative work in enrollment strategy and data-driven personalization is transforming how institutions engage students and families. This episode delves into his insights on creating impactful campus tours, leveraging CRM and AI for deeper student engagement, and laying the groundwork for future AI-driven strategies. Explore how Mickey’s expertise is reshaping higher education.Check out the full episodes Mickey appeared on: Mission Admissions - Episode 49 The Application - Episode 49 Key TakeawaysRedefining Campus Tours: Personalized and unscripted tours resonate more with students and families, distinguishing top institutions in the college search process.Parent-Focused Communication: Tailored messaging for parents, the key influencers in college decisions, is a crucial but often overlooked strategy.Data-Driven Personalization: Institutions must collect and organize data to provide tailored engagement and ensure readiness for AI integration.AI’s Role in Enrollment: AI enhances student engagement by automating personalized experiences, but effective implementation relies on robust, well-structured data.Future-Proofing CRM: Building advanced CRM strategies today ensures institutions can harness AI’s full potential in the near future.How Can Institutions Transform Campus Tours to Stand Out?Campus tours are critical touchpoints in the college decision-making process, but too often, they are overly scripted and indistinguishable. Mickey Baines emphasizes the importance of creating personalized, memorable experiences. Tours that incorporate authentic, unscripted narratives—sharing personal experiences alongside facts—stand out to prospective students. Families notice when tours feel rehearsed or lack differentiation, which can undermine a school’s appeal.Mickey’s insights highlight the need to audit existing tour practices and ensure they offer unique value. Tour guides should feel empowered to inject their personalities into their presentations, making the experience more engaging and relatable. By crafting distinctive tours, institutions can leave a lasting impression, positioning themselves as top choices for students.Why Are Parents Key to the Enrollment Process?Parents play a pivotal role in guiding students through the college selection process, yet many institutions fail to address them effectively. Mickey underscores the need for parent-specific communication that speaks to their concerns and priorities. Instead of duplicating student messaging, schools should craft emails and materials that help parents support their child’s decision-making process.For example, messages could highlight how specific events or resources benefit both the student and the family. By addressing parents directly and demonstrating their integral role, institutions can build trust and foster stronger connections, ultimately influencing enrollment decisions.How Can Data and AI Revolutionize Student Engagement?Mickey stresses that data is the foundation of effective personalization. Institutions often miss opportunities to tailor communications because they fail to track critical details, such as which events a student attended or their online engagement patterns. Collecting and organizing this data allows schools to create tailored experiences that resonate with students and families.AI offers the potential to automate these processes, delivering hyper-personalized communications at scale. However, AI relies on robust data to function effectively. Institutions must start gathering and structuring data now to prepare for seamless AI integration. CRM systems are vital tools for this transformation, enabling schools to manage data and deploy strategies that meet students’ individual needs.What Steps Should Institutions Take to Prepare for AI?Mickey explains that building advanced CRM capabilities is essential for harnessing AI in enrollment strategies. Schools should evaluate their current data collection practices, identify gaps, and begin accumulating the information needed to personalize experiences. Advanced CRMs allow institutions to move from basic to intermediate and eventually fully automated, AI-driven strategies.For example, tracking how a student interacts with event invitations or website content can inform future communications, ensuring they feel relevant and personalized. Institutions that invest in data readiness today position themselves to leverage AI tools effectively, enhancing student engagement and enrollment outcomes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element45

In Part 5 of this Pulse Check series, Cody Nielsen interviews Dr. David Robinson-Morris to explore the post-2024 election challenges and opportunities for higher education in America. This compelling conversation delves into how education institutions can navigate political turbulence, reclaim imaginative spaces, and fight systemic oppression. Tune in to gain insights into reshaping higher education for a more equitable future.Key TakeawaysImagination in Higher Education: Reclaiming creativity and curiosity is crucial for transcending oppressive systems and fostering meaningful transformation.Challenges of Corporatization: The corporatization of higher education has shifted priorities from holistic learning to workforce development, undermining its transformative potential.Preparing for Resistance: In the face of political shifts, educators and communities must embrace subversive strategies to uphold justice and inclusion.The Role of Higher Education in Democracy: Institutions must foster a shared reality, promote belonging, and educate individuals who can critically engage with societal challenges.The Power and Loss of Imagination in Higher EducationDr. David Robinson-Morris underscores the critical role imagination plays in education and society. He argues that oppressive systems, including corporatized higher education, often strip away creativity and curiosity, replacing them with rigid frameworks focused solely on outcomes like economic mobility. Reclaiming imagination, he asserts, is essential for empowering individuals and institutions to think beyond the status quo and enact meaningful change.Robinson-Morris connects this erosion of imagination to the broader corporatization of higher education, tracing its origins to the 1960s and the rhetoric of economic pragmatism. He reflects on how the focus shifted from personal and intellectual growth to workforce development, leaving little room for transformative thinking. To counter this, higher education must re-embrace its role as a space for intellectual exploration and social imagination.Navigating a Second Trump PresidencyThe conversation pivots to the implications of the 2024 election and the onset of a second Trump administration. Robinson-Morris emphasizes the unique challenges posed by this presidency, where the absence of reelection constraints could lead to bold, unchecked policy reversals. For communities of color, he notes, survival and resistance have long been practiced arts, while urging progressive allies to prepare for a prolonged struggle.A particular focus is placed on the role of higher education in countering harmful ideologies. Robinson-Morris calls for campuses to recommit to fostering shared realities, inclusion, and belonging. The ideological battle, he argues, begins in classrooms and is integral to shaping a generation that values collective progress over individual gain.Resistance, Justice, and the Path ForwardRobinson-Morris provides practical advice for higher education professionals grappling with systemic oppression within their institutions. He advocates for resisting oppressive systems, even in subversive ways, and reminds educators of the risks and rewards of pushing against the tide. Importantly, he distinguishes between freedom and liberation, with liberation being the ultimate goal: a state of unburdened imagination and self-determination.For higher education to truly transform, it must move beyond surface-level diversity initiatives and toward justice as liberation. This requires educators and institutions to confront their complicity in oppressive structures and make bold, collective efforts to dismantle them.Guest Name: David Robinson MorrisGuest Social: www.linkedin.com/in/davidrmGuest Bio: David W. Robinson-Morris, Ph.D. is an author, philosopher, social justice and human rights advocate-activist, educator, philanthropist, community organizer, DEI practitioner, non-profit leader, and higher education administrator. Dr. Robinson-Morris is the Founder & Chief Reimaginelutionary at The REImaginelution, LLC, a strategic consulting firm working at the intersections of imagination, policy, practice, and prophetic hope to radically reimagine diversity, equity, and inclusion (DEI) toward racial justice and systemic transformation by engendering freedom of the human spirit; and catalyzing the power of the imagination to reweave organizations, systems, and the world toward collective healing and liberation. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and

Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Nick Ladany, President of San Francisco Bay University. Dr. Ladany’s forward-thinking leadership in transparency, innovation, and data-driven strategies is redefining higher education. This episode explores his insights into fostering meaningful relationships, leveraging AI to improve student support, and holding institutions accountable through measurable metrics. Check out the full episodes Nick appeared in: Confessions of a Higher Ed CMO - Live at AMAHigher Ed Pulse - Live at ASU/GSV Mastering The Next - Episode 27Key TakeawaysDisrupting Higher Education: Dr. Ladany advocates for a radically student-centered model, prioritizing tailored support, updated curricula, and comprehensive wellness services to ensure student success.AI-Driven Student Support: San Francisco Bay University leverages AI to provide 24/7 mental health and academic support, detect early signs of student distress, and enhance resilience for lifelong success.Transparency and Accountability: Dr. Ladany underscores the need for clear, meaningful metrics to evaluate institutional performance and maintain trust in higher education.Rethinking Faculty Roles: Effective teaching and DEI initiatives are critical to addressing systemic issues and preparing students for a diverse and equitable world.Focus on Mental Health: Unlimited mental health support is essential for addressing long-term effects of the pandemic and fostering student well-being.How Is San Francisco Bay University Disrupting Higher Education?Dr. Ladany envisions a reimagined university model built around students rather than faculty, donors, or traditional structures. By designing curricula and co-curricular activities to align with industry needs and focusing on graduating students in four years, San Francisco Bay University sets itself apart. Faculty are trained not just as subject matter experts but also as educators skilled in pedagogy. The university also integrates comprehensive wellness services, addressing academic, emotional, and practical needs to ensure student success.This holistic, student-first approach serves as a blueprint for disrupting a historically slow-moving higher ed industry. By focusing on outcomes and relevance, the university aims to prepare students for careers and societal contributions, bridging gaps often overlooked in traditional systems.What Role Does AI Play in Supporting Students?AI is a cornerstone of San Francisco Bay University’s strategy for improving student outcomes. Dr. Ladany explains how AI tools provide real-time insights into student behaviors, such as identifying food insecurity or mental health challenges through dining hall patterns or other indicators. These insights allow the university to intervene proactively and effectively.Moreover, AI-powered systems like chatbots ensure students have access to support services 24/7, reducing barriers created by time constraints or limited staff availability. These tools enable meaningful engagement, providing both academic and personal support tailored to individual needs. By doing so, the university creates an ecosystem where students feel supported every step of the way.Why Is Transparency Crucial in Higher Education?Transparency and accountability are central to Dr. Ladany’s leadership philosophy. He argues for standardized metrics, such as graduation rates and resource allocation, to evaluate university performance. Institutions must avoid shifting blame onto students and instead focus on preparing them adequately.Dr. Ladany also critiques the resistance to DEI initiatives, emphasizing that higher education must address systemic inequities to better serve diverse student populations. Through a transparent, data-informed approach, universities can foster trust and ensure equitable opportunities for all students.How Is Mental Health Being Prioritized?Dr. Ladany recognizes the pandemic’s long-term impact on student mental health, advocating for unlimited support services to address both immediate and lasting challenges. AI plays a significant role in monitoring student well-being and providing scalable solutions. Importantly, the university also focuses on fostering resilience and encouraging students who are excelling to build on their strengths, creating a balanced approach to mental health and success. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode celebrates the 2024 Enrollify Hall of Fame, spotlighting visionary leaders shaping the future of higher education. Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Janet Spriggs, President of Forsyth Technical Community College, who shares groundbreaking insights on leveraging a $30 million NSF Engines grant and innovative AI tools to drive equitable economic mobility, enhance student success, and revolutionize enrollment strategies. Dive into Dr. Spriggs’ dynamic vision for education’s future, from biotechnology pathways to AI-powered student experiences.Check out the full episodes Janet appeared in: Breaking Silos - Episode 2 AI For U - Episode 4 Key TakeawaysAdvancing Economic Mobility: The $30 million NSF Engines grant empowers Forsyth Tech to drive equitable economic mobility through biotechnology education, advanced career pathways, and impactful community development.AI in Higher Education: Forsyth Tech leverages AI for predictive analytics, adaptive learning, and personalized student support, significantly boosting enrollment and retention rates.Empowering Adult and Diverse Learners: AI tools tailor educational experiences for diverse student populations, addressing the unique needs of high schoolers and adult learners.Operational Efficiency through AI: Tools like chatbots and AI-powered workflows streamline administrative tasks, enabling staff to focus on meaningful, human-centered student interactions.Data-Driven Insights: Predictive analytics enhance enrollment management, allowing Forsyth Tech to allocate resources strategically and maximize student success.How is the $30 Million NSF Engines Grant Transforming Forsyth Tech?Dr. Janet Spriggs highlights the transformative potential of a $30 million NSF Engines grant at Forsyth Technical Community College. This investment is not just about acquiring cutting-edge biotechnology equipment but also about creating high-tech career pathways that empower underserved populations. By focusing on equitable economic mobility, Forsyth Tech aims to connect first-generation and low-income students to family-sustaining careers. The grant exemplifies community colleges' commitment to meeting students where they are and guiding them toward generational change through education.What Role Does AI Play in Enhancing the Student Experience?AI tools are at the forefront of Forsyth Tech’s efforts to personalize and enhance the student experience. Predictive analytics identify at-risk students, enabling timely and targeted interventions. Adaptive learning platforms offer tailored educational content, meeting students where they are academically and ensuring their success. AI-powered chatbots provide 24/7 support, a critical feature for students juggling life’s demands, particularly during unconventional hours. These innovations contribute to increased enrollment and retention, setting a new standard for student engagement in higher education.How Is AI Supporting Diverse Student Populations?Forsyth Tech embraces AI to cater to the distinct needs of its diverse student body, from high schoolers seeking a head start to adult learners retooling for new careers. AI tools adapt to varied learning styles and support requirements, ensuring all students have access to resources that match their unique journeys. This approach has been instrumental in addressing the fastest-growing student populations—adult learners and high school students—while fostering inclusivity and equitable education.What Operational Efficiencies Are Achieved Through AI?AI streamlines Forsyth Tech’s operations by automating routine tasks, enabling staff to focus on student engagement. Chatbots significantly reduce call volumes, freeing up student care representatives for in-person interactions. Marketing workflows powered by AI ensure prospective students are nurtured effectively through personalized, human-like communications. Additionally, predictive analytics provide actionable insights, helping the institution focus resources where they will have the greatest impact, thereby driving success with fewer resources. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode from the AMA Symposium, Mallory sits down with Marina Cooper, Senior Associate VP for Brand and Marketing at Johns Hopkins University. The conversation dives into two critical topics: Johns Hopkins' upcoming 150th anniversary celebration and the evolving role of artificial intelligence (AI) in higher education marketing. Marina shares her perspective on leveraging institutional milestones and her journey toward integrating AI into her workflows, offering a candid look at the challenges and opportunities of AI adoption.Key TakeawaysCelebrating Milestones Creatively: Institutional anniversaries like Johns Hopkins' 150th are opportunities to connect with internal and external audiences meaningfully.AI Adoption in Higher Education: AI use in marketing is on the rise, but barriers like time, familiarity, and accessibility hinder broader adoption.AI for Personas and Campaigns: AI has untapped potential in creating dynamic personas and testing campaigns, helping teams better understand audience behavior and reactions.Time as the Biggest Barrier: Many leaders find it challenging to dedicate time to learning and experimenting with AI, even though it's critical for staying competitive.AMA Symposium's Growing Influence: Next year’s AMA conference will return to the DMV area, promising engaging discussions on team-building and marketing innovations.How Can Institutions Leverage Major Milestones? Marina discusses Johns Hopkins University's upcoming 150th anniversary and how the institution plans to use this milestone as a platform to share its achievements and vision with the world. For Marina, it’s about more than just celebrating history—it’s an opportunity to strengthen the university's brand and inspire stakeholders. Attending sessions like "Happy Birthday to Us" at AMA is helping her team strategize creative ways to leverage the anniversary for broader institutional storytelling.Anniversaries like this serve as powerful tools for connection, Marina notes, providing an avenue to communicate not only with alumni and current students but also with prospective students, faculty, and global audiences.Why Is AI Still an Afterthought for Many Leaders? Despite Johns Hopkins' prominence in AI research, Marina admits that integrating AI into her personal workflows is still a work in progress. While her team has embraced AI for tasks like photo selection using advanced asset management systems, Marina finds herself defaulting to traditional methods, often realizing afterward how AI could have streamlined the process.This candid admission reflects a broader trend in higher education: while teams are exploring AI, many leaders struggle to make it a consistent part of their routine. The key barrier? Time. Leaders often lack the bandwidth to experiment with tools like ChatGPT or Claude, even though these technologies can simplify everything from brainstorming to content creation.What Are the Most Promising Uses of AI in Marketing? Marina shares her curiosity about AI's potential in building more effective student personas and testing campaign ideas. By simulating how different audiences might react to campaigns, AI could help teams refine their messaging and better align with audience needs. This approach could significantly improve the accuracy of marketing strategies, moving away from reliance on assumptions and toward data-informed decision-making.Mallory emphasizes that the key to overcoming adoption barriers is experimentation. As AI technology evolves and becomes embedded in existing tools, it will become more accessible and less intimidating for teams to integrate into their workflows.What Can We Expect from Next Year’s AMA Symposium? Looking ahead, Marina teases exciting plans for the next AMA Symposium, set to return to the DMV area at National Harbor. She highlights the conference's unique ability to bring together professionals across marketing disciplines, fostering open, behind-the-scenes conversations about challenges, strategies, and successes.Marina is particularly excited about discussions around team-building and expertise development in marketing organizations. These conversations will be critical as higher education continues to adapt to new technologies and changing audience expectations. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Mallory and Seth dive into their highly anticipated 2025 predictions for higher education. The conversation is packed with bold insights, from the transformation of marketing strategies to the rise of AI agents and even controversial shifts in federal education policies. With humor, candid debates, and actionable takeaways, this episode is a must-listen for education professionals navigating the rapidly evolving landscape.Key Takeaways:Non-Traditional Paid Media Investment: Colleges and universities poised for breakout growth in 2025 will channel marketing dollars into innovative areas like internal thought leadership and influencer strategies.AI Agents Revolution: AI will shift from applications to agents, automating tasks across enrollment marketing, student success, and social media management.Talent Migration Trends: A reversal may be on the horizon as professionals return to in-house higher ed roles, driven by stability and evolving compensation structures.Hyper-Personalization with Empathy: AI-powered, personalized interactions will redefine how institutions engage with prospective and current students, fostering stronger emotional connections and tailored experiences.Generative AI and Digital Strategy: The rise of AI search engines will force institutions to rethink their web content strategies to remain visible and authoritative.Key Questions and Insights1. How will marketing evolve for higher education institutions in 2025? Seth predicts a significant shift in marketing strategies, moving beyond traditional digital ads to non-traditional paid media investments. By allocating budgets to internal content engines and thought leadership, institutions can tap into micro-influencers, leveraging their niche expertise to bolster institutional branding. This approach disrupts the typical Google and Facebook ad spend model, allowing institutions to innovate.2. What is the difference between AI applications and AI agents, and why does it matter? Mallory outlines the shift from human-driven AI applications to self-sufficient AI agents. AI agents can automate complex processes like monitoring inquiries, flagging at-risk students, or managing real-time social media strategies, reducing operational costs and human error. This evolution will be pivotal for enrollment teams looking to streamline workflows and enhance outreach.3. How will generative AI reshape the higher ed digital experience? As AI-powered search engines become more conversational and answer-focused, traditional SEO strategies will need a revamp. Institutions must ensure their websites offer rich, authoritative content to maintain visibility in zero-click searches. Faculty collaboration in updating departmental pages is crucial to remain competitive in this new digital ecosystem.4. Will talent return to higher education institutions? Seth argues that economic instability in the private sector, paired with improving compensation and remote work opportunities in higher ed, could lead to a migration of skilled professionals back to campuses. However, Mallory counters with skepticism, citing ongoing frustrations within campus environments and a lack of technological adoption.5. How can AI enable empathetic engagement with students? Hyper-personalization powered by AI will go beyond addressing logistical barriers to fostering deeper emotional connections with students. Tailored communication, academic pathways, and proactive interventions will enhance student success and retention, particularly for at-risk populations like first-gen students and part-time learners. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory chats with Nate Jorgensen, Senior Director of Marketing at Miami University in Ohio, to discuss two exciting topics: empowering students through podcasting and the evolving role of artificial intelligence in higher education. From showcasing authentic student experiences through podcasting to addressing fears around AI adoption, this episode offers a refreshing take on how universities can innovate in meaningful and impactful ways.Key TakeawaysStudent-Driven Podcasting: Miami University's student-hosted podcast, Major Insight, highlights real student experiences, breaking down barriers for prospective and current students alike.AI as a Tool, Not a Threat: Nate candidly shares his own apprehensions about AI, emphasizing its potential to enhance, rather than replace, human creativity and authenticity in marketing.Overcoming Fear of the Unknown: Institutions, including Miami, are navigating AI guidelines to encourage thoughtful, ethical adoption without stifling innovation.Real-Life Inspiration: Personal connections to content—whether through podcasting or using AI—can drive engagement and create authentic narratives.Why Student Podcasting MattersNate Jorgensen shared the journey of revitalizing Major Insight, Miami University's student-hosted podcast. Initially tucked away in a small department, this initiative grew under Nate’s leadership into a dynamic, impactful platform. Students share their raw, real-life experiences—addressing homesickness, academic challenges, and personal growth—offering a relatable resource for their peers and prospective students.By amplifying student voices, the podcast has become a bridge between institutional transparency and student engagement. Nate highlighted how this medium allows students to tackle taboo or overlooked questions, such as "Do dorms provide toilet paper?" Humor aside, such questions reflect the genuine uncertainties prospective students face. The podcast breaks the "perfect college life" façade and creates a space where vulnerability inspires connection.The AI Learning Curve in Higher EdNate’s openness about his AI journey reflects a broader hesitation within higher education: fear of inauthenticity and job displacement. Yet, as Mallory emphasized, AI is simply a tool—akin to a pen—that can help institutions achieve their goals faster and more efficiently.At Miami University, AI adoption varies across departments. For example, the marketing team sees AI as an ally to streamline content creation, while the news team remains cautious to preserve human-authored authenticity. Despite these differences, Nate recognizes the importance of institutional guidelines to demystify AI and encourage its thoughtful use. His goal? To move past fear and embrace AI as a partner in storytelling and efficiency.Transforming Inspiration into ActionNate shared a moving anecdote about a student's research on stress responses that inspired him personally. With undergraduate research becoming a passion of his, Nate is planning to leverage AI to draft a story about this experience. He acknowledged that AI can help overcome creative blocks, allowing him to refine the narrative with his unique voice. This reflects the broader theme of using technology not as a replacement but as an enhancer of creativity.This story underscores the importance of taking small, actionable steps in AI adoption. Whether starting with a fun project—like writing a snack-themed rap—or tackling larger initiatives, experimenting with AI can unlock transformative potential in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Rebecca Stapley, Director of Marketing and Communications at RIT’s College of Health Sciences and Technology and the School of Individualized Study. They chat live from the American Marketing Association (AMA) conference in Las Vegas, discussing Rebecca’s transition to college-specific marketing, her insights from the event, and her creative strategies for aligning institutional and college-level branding. From mastering brand photo shoots to leveraging artificial intelligence, Rebecca offers invaluable advice for higher education marketers.Key TakeawaysBrand cohesion: Use overarching institutional branding as a foundation for college-specific storytelling.Brand photo shoot preparation: Prioritize pre-shoot organization with mood boards (swipes) and creative briefs to optimize results.AI in higher education marketing: Leverage AI as a creative assistant to overcome writer’s block, brainstorm, and enhance efficiency.Community collaboration: Building connections with faculty, staff, and students strengthens messaging and insights.What is it like to attend AMA for the first time? Rebecca shares her experience attending her first AMA conference, noting the lively and supportive atmosphere. She emphasizes how the higher education community fosters unique connections, which made her experience even more meaningful.What are the top takeaways from AMA 2023? Rebecca highlights the session on “Mastering the Art of the Brand Shoot” as a standout. She explains how to organize successful brand shoots, from using student actors to creating mood boards that capture the intended aesthetic. She plans to integrate these strategies into her own team’s creative processes.How does institutional branding intersect with college-level identity? Rebecca explains the challenge of balancing RIT’s overarching brand identity with the specific needs of her college. Her approach involves crafting messaging guides that answer two key questions: Why this field of study? and Why RIT? She distills these insights into concise, compelling elevator pitches while maintaining alignment with the university’s core values and brand strengths.How can higher education marketers think about brand identity creatively? Using a Ted Lasso-inspired analogy, Rebecca compares institutional branding to a cohesive soccer team. She illustrates how individual colleges can maintain unique personalities (e.g., Roy Kent’s seriousness or Sam Obisanya’s compassion) while contributing to the university’s larger goals. This perspective makes brand identity more relatable and actionable for marketing teams.What is the role of AI in higher education marketing? Rebecca embraces AI as a creative and strategic tool, using it to streamline brainstorming and overcome creative blocks. While RIT is still formalizing AI policies, Rebecca appreciates the flexibility to experiment and share insights with her team. She views AI as a dynamic resource that reduces operational burdens, allowing marketers to focus on strategy and creativity.How can institutions support AI adoption? RIT is working through the process of establishing AI guidelines while encouraging exploration. Rebecca stresses the importance of creating adaptable policies, given the constantly evolving nature of AI technology.What advice does Rebecca have for marketers? Rebecca advises leaning into your community—faculty, staff, and students—as a source of strength and insight. She emphasizes the importance of collaboration and shared purpose in building effective marketing strategies. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Santhana Naidu, VP of Marketing and Communications at Rose-Hulman Institute of Technology, live at the AMA Conference. Together, they explore the transformative role of AI in higher education marketing, from enhancing team efficiency to fostering creativity. Santhana shares actionable insights on navigating resource constraints and adopting AI tools for strategic advantage. Whether you're a seasoned professional or just starting your AI journey, this conversation offers invaluable takeaways.Key TakeawaysEmbrace AI for Efficiency: AI can alleviate workload by automating repetitive tasks, enabling teams to focus on creativity and strategy.Leadership is Key: Leaders must invest time in understanding AI to guide their teams effectively.Transparency Matters: Educating stakeholders about AI’s use and benefits is crucial for institutional buy-in.Empower Teams: Encourage staff to experiment with AI tools and share insights, fostering a culture of innovation.Leverage Resources: Collaborate with internal and external experts to expand your understanding of AI applications.What Makes AI a Game-Changer in Higher Education Marketing?Santhana highlights AI’s potential to transform higher education marketing by increasing productivity and personalizing user experiences. For institutions with resource constraints, AI can automate routine tasks and reduce burnout among teams. By focusing on efficiency, tools like ChatGPT and Apple AI help marketing teams streamline their operations while maintaining creativity and innovation.He emphasizes the importance of leaders investing time in learning AI to overcome skepticism and drive adoption. This approach not only empowers teams but also ensures alignment with institutional goals.How Can Teams Integrate AI Without Fear of Job Loss?Santhana addresses common concerns about AI and job displacement by reframing AI as an enabler rather than a threat. In under-resourced environments, AI helps teams achieve more without overworking staff. By automating mundane tasks, team members have more bandwidth for strategic and creative projects. This leads to a more engaged, balanced workforce and better results for the institution.He also shares an example from Rose-Hulman’s summer retreat, where team members explored AI tools to enhance their workflows. Such initiatives demonstrate how AI can inspire collaboration and continuous learning within teams.What Advice Does Santhana Offer for Leaders Starting Their AI Journey?Santhana recommends two key strategies for leaders looking to adopt AI:Empower Teams: Give staff the freedom to explore AI tools and report back on their usefulness. This hands-on approach fosters innovation and builds confidence.Foster Transparency: Share how AI is being used with stakeholders to alleviate concerns and build trust. Highlighting ethical usage and clear benefits helps secure buy-in from leadership.He also stresses the value of tapping into existing resources, such as internal experts or academic courses, to build institutional expertise in AI. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Part 4 of Reclaiming Free Speech, Democracy, and Discourse on Campus a Post Election America. I’m Dr. J. Cody Nielsen, Host of After Further Consideration. No matter the outcome, the 2024 election will set the stage for the next decade of higher education. In this Pulse Check series I’ll interview policy makers and practitioners to discuss their outlook on higher education, the ways in which we might reestablish higher education’s public trust, and what a post 2024 election will look like on campus. From expression of speech to civil democracy and discourse, America’s higher education system is at a dramatic turning point and we’re here to break it down. Let’s dive into today’s episode, where we are joined by Kristine Bowman.What is the Current State of Free Speech on College Campuses? Free speech on college campuses is at a crossroads, with increasing student protests reminiscent of movements from the Civil Rights Era to the Vietnam War. Kristine Bowman explains that today's protests often combine multiple tactics, from marches to sit-ins, reflecting a renewed fervor for activism. However, she notes that campus leaders face unprecedented challenges navigating these dynamics in a polarized political climate.Bowman highlights the legal doctrines that guide free speech policies, such as the time, place, and manner framework, which allows institutions to regulate speech while maintaining their core functions. The evolving government speech doctrine also complicates matters, particularly in the context of academic freedom and institutional neutrality.How Does Post-2024 Politics Impact Higher Education? The 2024 election has ushered in a Republican-controlled presidency and Congress, raising significant questions about the future of higher education. Bowman discusses potential implications, including federal regulations tying research funding or financial aid to compliance with free speech policies. She reflects on the 2019 executive order under Trump's first administration, which linked federal funding to adherence to the First Amendment, and considers how similar strategies might evolve in the coming years.Bowman contrasts two perspectives on institutional responses to free speech: the traditionalist view, which emphasizes neutrality and non-intervention, and the new democratic view, which advocates for proactive engagement to foster inclusive dialogue. She underscores the challenges universities may face in balancing these approaches under increased political scrutiny.How Can Institutions Navigate Free Speech Challenges? Universities must grapple with the tension between creating safe spaces for marginalized groups and encouraging brave spaces for open dialogue. Bowman emphasizes the importance of fostering environments where all students can engage productively, even when discussions are uncomfortable or divisive. She draws on her research, including her 2023 article in the Journal of Law and Politics, to argue for a "new democratic model" of free speech that prioritizes equitable access to knowledge creation.For private colleges, constitutional values like free speech and equality remain integral, even if not legally mandated. Leaders like Wesleyan University President Michael Roth exemplify how private institutions can champion these principles, shaping societal norms and reinforcing higher education’s public trust.What’s Next for Free Speech in Higher Education? Looking ahead, Bowman predicts heightened tensions as universities navigate federal policies, legal challenges, and campus activism. She advises institutions to adopt proactive strategies that align with both legal principles and their mission to foster intellectual growth. This includes leveraging lessons from history, understanding the lived experiences of students, and engaging in thoughtful dialogue across ideological divides.Kristine Bowman serves as the Associate Dean for Academic and Student Affairs in the College of Education at Michigan State University, where she is jointly appointed as a Professor of Law and Professor of Education Policy. Bowman is also an international expert in education law and policy, having published roughly thirty articles and book chapters, written or (co)edited four books, and presented regularly across the U.S. and in more than a dozen countries around the world. She writes about liberty and equality at all levels of education, often focusing on racial and ethnic equity and free speech.Guest Name: Kristine Bowman, Associate Dean for Academic and Student Affairs in the College of Education, Michigan State UniversityGuest Bio: Kristine Bowman serves as the Associate Dean for Academic and Student Affairs in the College of Education at Michigan State University, where she is jointly appointed as a Professor of Law and Professor of Education Policy. Bowman is also an international expert in education law and policy, having published roughly thirty articles and book chapters, written or (co)edited four boo

Mallory sits down with Tina Miller, Executive Director of Creative and Communications at Enterprise Technology at Arizona State University (ASU). Recorded live at AMA in Las Vegas, the conversation delves into the transformative role of AI in higher education, exploring how leaders can adopt and integrate AI to drive institutional success. Tina shares insights into ASU’s innovative approach, including their AI Innovation Challenge, and offers actionable advice for leaders ready to embrace this game-changing technology.Key TakeawaysLeaders must prioritize AI literacy: Understanding and leveraging AI starts with a commitment to learning and experimenting with its potential.AI adoption needs leadership buy-in: Institutions without clear guidelines or leadership support risk missing AI’s transformative opportunities.AI can address resource constraints: Properly implemented, AI has the potential to reduce costs, increase enrollment, and enhance efficiency.ASU’s AI framework is a model: The university focuses its AI initiatives on three key areas: teaching and learning success, research for societal impact, and the future of work.Experimentation is key: The early days of AI adoption are ideal for leaders and institutions to explore its possibilities and set the foundation for future advancements.Why Leaders Must Take the First Step in AI Adoption Tina highlights the importance of leadership in AI adoption, explaining that many leaders wait for institutional directives before integrating AI into their teams. However, she emphasizes the urgency for leaders to take the initiative. Literacy is the first step—understanding what AI is and how it can be used. Tina shares her personal journey of becoming AI-literate through podcasts, newsletters, and networking, showcasing how small, consistent efforts can yield significant knowledge gains.AI literacy transitions to fluency when leaders not only understand the tools but can actively implement them to streamline processes, improve collaboration, and educate students. Tina underscores that AI adoption is not optional; institutions and leaders who fail to embrace it risk falling behind in the rapidly evolving higher education landscape.Overcoming Barriers to AI Integration in Higher Ed A common barrier to AI adoption is time—or the perceived lack of it. Leaders often feel stretched thin, managing numerous priorities. Tina’s advice? Prioritize AI because the long-term benefits outweigh the short-term time investment. She suggests accessible ways to learn about AI, such as tuning into relevant podcasts (e.g., Marketing AI and Enrollify) and engaging with professional networks. Tina also points out that institutions like ASU have successfully embedded AI by aligning it with clear priorities, like student success and research impact.Mallory and Tina also discuss the real-world impact of AI in higher education. From increasing enrollment rates to slashing application costs, the early adopters are already reaping measurable benefits. These success stories provide a blueprint for institutions hesitant to embrace AI.ASU’s AI Innovation Challenge: A Case Study ASU’s proactive approach to AI is a standout example. Guided by three focus areas—teaching and learning success, research for societal impact, and the future of work—the university integrates AI purposefully rather than haphazardly. Tina shares details about the AI Innovation Challenge, which empowers faculty, staff, and researchers to develop projects leveraging AI. With over 250 projects currently in progress, ASU demonstrates the power of prioritizing and resourcing AI initiatives.Tina emphasizes that ASU’s success stems from a top-down commitment to innovation, with President Michael Crow leading the charge. This leadership provides a roadmap for other institutions to follow: identify strategic goals, align AI initiatives with these objectives, and create structures to support experimentation and adoption. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode from the American Marketing Association conference, Carrie sits down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University, and Nikki Peters, Design Manager at the same institution. They discuss the impact of leadership lessons, the value of continuous learning, and the excitement of their first AMA conference. If you're a higher education marketing professional or someone stepping into leadership roles, their experiences will resonate deeply.Key TakeawaysContinuous Learning Fuels Leadership Growth: Claire and Nikki emphasize that leadership is an ongoing journey, not a destination.Collaborative Development Strengthens Teams: Completing leadership courses together allowed them to reflect, share insights, and grow as leaders.Flexibility in Leadership Matters: Tailoring leadership styles to individual team members is a game-changer.Networking and Shared Experiences Are Priceless: The conference provides a unique opportunity to connect with peers facing similar challenges and to explore innovative solutions.First-Time Attendees Should Take the Leap: The advice is simple—if you're debating attending next year, go.The Power of Shared Leadership Development Claire and Nikki shared how the Lessons in Leadership course shaped their approach to managing teams and fostering collaboration. By taking the course together, they identified each other’s strengths and weaknesses, creating a space for vulnerability and growth. Weekly meetings became a cornerstone of their development, offering a chance to reflect on insights, identify areas for improvement, and brainstorm how to adapt their leadership styles to meet the needs of their diverse teams.This collaborative approach highlights an essential takeaway: leadership growth is amplified when it's shared. Leaders who hold themselves and others accountable can create meaningful change for their teams and organizations.Situational Leadership and Self-Awareness A key insight from the course that resonated with Nikki and Claire was the importance of situational leadership. Nikki explained how tailoring her approach based on the unique needs of her team members and projects allowed her to adapt more effectively. Flexibility, she noted, is a critical skill for navigating the fast-paced challenges of higher education marketing.Claire highlighted the importance of self-awareness, particularly around communication. Recognizing tendencies, such as unintentionally interrupting others, and making a conscious effort to listen more effectively, helped her grow as a leader. Both agreed that leadership is as much about personal reflection as it is about team management.First-Time Conference Experiences and Advice Both Claire and Nikki expressed excitement about their first AMA conference and the wealth of knowledge it offers. With sessions on branding, leadership, CRM strategies, and social media tactics, they are eager to return to their teams with actionable insights. For Nikki, rebranding at their institution provided a timely opportunity to absorb fresh perspectives on guiding her team through significant changes.The networking opportunities were another highlight. Meeting peers at the welcome reception and engaging with vendors gave them a sense of belonging in a larger professional community. Their advice to first-time attendees: “Go for it.” The energy, shared challenges, and inspiring ideas make it an invaluable experience. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference. Tam shares insights into the challenges surrounding higher education’s national narrative and the innovative campaign she is spearheading to shift perceptions and reinforce the collective impact of higher education. Dive into this episode for actionable insights on how a unified message can reshape public opinion and support enrollment strategies.Watch the video hereusername: whycollegepassword: collegemattersKey TakeawaysAI in higher education is a key topic, with professionals exploring its integration and implications.Negative public perceptions about the value of higher education persist, posing challenges to enrollment.BVK’s campaign, Proud Sponsor of College, aims to redefine the narrative around higher education’s societal impact.The campaign highlights the collective benefits of higher education, from innovation to a skilled workforce, democratic engagement, and national security.The initiative is designed to reach general audiences with a unified message, targeting public awareness over direct student recruitment.Success will be measured by shifts in public sentiment and indirect enrollment improvements, as tracked through Gallup polls and other metrics.What Key Themes Emerged at AMA? During the AMA conference, AI and the perception of higher education were dominant themes. Tam noted widespread interest in incorporating AI responsibly and a shared concern about the persistent negative narrative around higher education. With fewer freshmen entering campuses and a looming demographic cliff, these discussions are increasingly urgent for higher ed professionals.Tam emphasized that the national dialogue around higher education has shifted away from its long-term societal contributions. This episode delves into why reshaping this perception is critical for the sector’s survival and growth.How Does BVK Plan to Change the Narrative? BVK, alongside Serve Marketing and Bowstring Studios, is developing a nationwide public service campaign called Proud Sponsor of College. The initiative seeks to highlight the broader societal benefits of higher education, moving beyond individual economic outcomes. Tam explained that the campaign will spotlight six key themes:Economic prosperity fueled by innovation from higher education.A skilled workforce driving industry and business growth.Educated citizens contributing to democracy and civil discourse.Improved collective health, happiness, and well-being.Expanded opportunities central to the American Dream.A strong military and national security enabled by higher education.These narratives will be disseminated through TV spots, digital ads, print materials, and partnerships with socially responsible organizations. The ultimate goal? To foster a unified message that can act as a catalyst for positive change.How Will Success Be Measured? Tam explained that the campaign will monitor public sentiment using Gallup polls and other national indicators, with an eye on reversing the declining confidence in higher education. While the initiative does not directly target prospective students, BVK anticipates that this shift in public perception will support universities’ recruitment efforts.Tam likened the campaign to the Got Milk? campaign for higher education, aiming to spark national recognition and foster pride in the sector’s impact. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special year-in-review episode, hosts Mallory Wilsey and Seth Odell reflect on 2024, highlighting key trends, professional insights, and personal lessons. From the increasing impact of AI in higher education to the importance of resilience and foundational marketing strategies, this episode offers a candid and inspiring recap of the year. Mallory and Seth also explore the evolving mental health conversation in higher ed and share personal growth stories, leaving listeners motivated and ready to tackle 2025.Key TakeawaysAI Acceptance Grows: 2024 marked a pivotal year for AI in higher education, transitioning from skepticism to widespread acceptance, though full application remains on the horizon.Resilience in Challenging Times: Despite a tougher market, opportunities for success abound for institutions that embrace innovation and refine foundational strategies.Mental Health Awareness: The conversation around burnout and resilience in higher ed leadership gained momentum, fostering a culture of openness and support.The Power of Fundamentals: While innovation is crucial, revisiting and strengthening core operations like website optimization and CRM use can deliver immediate results.Celebrate Wins: Recognizing milestones, both professional and personal, is vital for maintaining motivation and momentum.Episode SummaryWhat Lessons Did 2024 Teach About Higher Ed Marketing?Seth shared a key professional insight: “Everything is harder, but there’s still room to win.” Despite headwinds in the industry, many institutions have shown growth by focusing on data-driven strategies and embracing change. Success requires balancing innovative approaches with tried-and-true fundamentals like strong websites, lead management, and creative marketing campaigns.Mallory added that AI adoption in 2024 was a game-changer. While institutions have started integrating AI tools such as chatbots, challenges like data privacy concerns and lack of readiness slowed full transformation. 2025 holds promise for deeper AI applications.Why Is Mental Health a Crucial Topic in Higher Ed Leadership? Both Mallory and Seth highlighted the increasing dialogue around mental health and resilience in higher ed leadership. Leaders are managing shrinking budgets and heightened expectations, leading to burnout. However, the growing openness around mental health has fostered a more supportive culture.How Did the Enrollify Network Grow in 2024? Mallory celebrated a milestone: her first full year leading the Enrollify network. Under her leadership, the network has seen exponential growth, with nearly 50% of its total downloads occurring in 2024 alone. She attributed this success to intentional content creation and a dedicated team. Seth added that recognizing and celebrating wins like this is crucial in the fast-paced world of higher education.What Personal Growth Stories Emerged in 2024? Seth reflected on his journey of understanding his “why.” After receiving multiple acquisition offers for his agency, Kenahoma, he reaffirmed his commitment to building a business that aligns with his values and vision. Mallory shared her excitement over leading Enrollify, highlighting the joy of achieving meaningful impact in the industry. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this engaging episode recorded live at the AMA Higher Ed Symposium, host Carrie connects with Carrie Pitts-Densmore, Vice President of Enrollment and Marketing at Johnston Community College. Together, they delve into the transformative role of AI in higher education, exploring its potential to streamline processes, address staffing challenges, and enhance student success. This discussion highlights practical applications of AI and offers valuable insights on change management and leadership in navigating the rapidly evolving educational landscape.Key TakeawaysAI is here to stay: Institutions must embrace AI as an essential tool to address staffing challenges, increase efficiency, and better serve diverse student populations.Practical AI applications in higher ed: Tools like AI chatbots and phone answering systems are revolutionizing student communication and administrative processes, especially for underserved communities.Change management is key: Building momentum through small, targeted initiatives helps overcome resistance and fosters organizational buy-in.Leadership requires courage and vision: Leaders need to make bold decisions, embrace change, and equip teams with the tools to succeed in an AI-driven future.Ethical use of AI: Higher ed professionals must guide students in using AI responsibly while adapting assessment methods to reflect these new realities.How Can Higher Ed Leaders Embrace AI Without Fear? Carrie Pitts-Densmore emphasized the importance of senior leadership embracing AI with a forward-thinking mindset. She shared how her team introduced AI tools like chatbots and phone answering services to enhance efficiency and better serve their student population. A standout feature was their bilingual AI phone system, designed to assist English and Spanish speakers, reflecting Johnston Community College's commitment to inclusivity as an emerging Hispanic-serving institution.The key to successful implementation? Clear messaging to staff about how AI will support—not replace—them. By starting with small groups and focusing on collaboration, Pitts-Densmore helped her team see AI as a tool for streamlining workflows and enhancing their ability to focus on meaningful tasks.What Are the Keys to Managing AI-Driven Change? Drawing from change management theories like those of John Kotter and Kurt Lewin, Pitts-Densmore highlighted the importance of building momentum and celebrating early successes. This approach fosters enthusiasm and encourages wider adoption across teams. She recounted examples of small wins, such as automating repetitive tasks for a continuing education program, which freed up time for staff to focus on impactful work.To address fears of obsolescence, Pitts-Densmore reassured staff about their ongoing importance to the institution, emphasizing that AI serves as a support mechanism, not a replacement.How Can AI Foster Innovation and Leadership Growth? Beyond operational efficiencies, AI is reshaping leadership and professional development. Pitts-Densmore expressed her excitement about incorporating AI into design and communication strategies, while also acknowledging the rapid pace of change. Conferences like AMA Higher Ed provide vital opportunities to learn new applications of AI and refine leadership skills.She also discussed her experience with leadership courses, which introduced her to theories and frameworks that have helped her navigate AI-related changes with greater confidence. By connecting theory to practice, she has been able to make more informed decisions, encouraging her team to innovate and embrace new methods - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making. Reflecting on personal and professional growth, they discuss how high-stakes decisions can shape careers, why community support is integral to success, and how confidence evolves over time. Inspired by insights shared during an AMA fireside chat with Tony Proudfoot, this episode explores leadership, learning from mistakes, and the art of building relationships that fuel innovation and collaboration.‍Key TakeawaysCommunity is a Catalyst for Growth: Building and leaning into your network can provide both tactical advice and the emotional confidence needed to make bold decisions.Confidence is a Journey: True confidence evolves from admitting what you don’t know, asking questions, and embracing humility while leading with conviction.High-Stakes Decisions Shape Careers: Risk-taking often leads to growth, even when things don’t go as planned. Success often requires stepping into uncertainty with the support of others.Mistakes are Building Blocks: Failure, when met with a learning mindset, can strengthen decision-making skills and inspire innovation within teams.Root for Others: Supporting peers, colleagues, and friends fosters a culture of generosity and connection, helping everyone succeed.What Role Does Community Play in Professional Growth? Mallory and Seth kick off the episode by sharing their Thanksgiving plans, seamlessly transitioning into a thoughtful discussion about the importance of community. Drawing inspiration from a fireside chat at AMA, Mallory reflects on how cultivating relationships fuels confidence, innovation, and effectiveness as a marketing leader. Seth underscores how leaning on his network gave him the assurance to take bold career risks, like founding Canahoma during a pivotal time in his life.Building community isn’t just about networking—it's about creating spaces for support, candid feedback, and shared learning. This applies not only to professional growth but also to personal fulfillment. Whether through LinkedIn connections or face-to-face chats at conferences, Mallory and Seth emphasize the value of fostering authentic relationships in higher education marketing.How Does Confidence Evolve Over Time? Confidence is often misunderstood as having all the answers, but Seth and Mallory argue that it’s much more nuanced. Early in their careers, they both equated confidence with projecting certainty. Over time, they’ve realized that true confidence stems from knowing what you don’t know, asking thoughtful questions, and being open to learning from others.Seth shares how launching Canahoma required him to embrace uncertainty. He leaned heavily on his community to validate his vision and gain reassurance. Mallory reflects on how her confidence grew from navigating uncharted territory, such as advocating for Higher Ed Live’s acquisition, and learning to trust her instincts even when the path wasn’t clear.What Can Leaders Learn from Their Mistakes? Mistakes are inevitable, but they’re also invaluable. Seth highlights a key lesson: if your team isn’t making mistakes, it likely means you’re not delegating enough responsibility or fostering an environment for innovation. By encouraging teams to take smart risks and fail fast, leaders can create a culture of growth and resilience.Mallory shares a personal example of a career move where she didn’t believe in the product she was supporting. While it was a challenging chapter, the lessons she learned helped her clarify her priorities and build confidence in future decisions. Both hosts stress the importance of learning from failures, adapting, and using those experiences to lead with authenticity.‍Why Is Rooting for Others So Powerful? Closing out the episode, Seth introduces the concept of the “root revolution”—the idea that rooting for others costs nothing but creates immeasurable value. By championing the successes of peers and colleagues, we can build stronger communities that uplift everyone. Mallory adds that giving more than you receive often attracts support and fosters long-term career connections.As we head into Thanksgiving, Mallory and Seth express gratitude for the incredible higher education marketing community. They invite listeners to share their own stories of community-building on LinkedIn and reflect on how leaning into relationships has shaped their journeys. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of