Higher Ed Pulse

In this insightful episode, host Mallory chats live from the AMA Higher Education Symposium in Las Vegas with Nathan Ament, VP of Enrollment at Knox College. Together, they dive into the intersection of enrollment and marketing at small colleges, explore the impact of artificial intelligence (AI) on student recruitment, and discuss innovative strategies for demonstrating the value of higher education to diverse stakeholders. From AI-driven student interactions to creative storytelling around education’s ROI, this episode is packed with actionable insights for higher ed professionals.AI Enhances Student Engagement: AI tools can foster meaningful, personalized connections with prospective students, addressing their needs without fear of judgment.Overcoming Website Challenges: AI has spurred a renewed focus on ensuring institutional websites are updated and accurate, reinforcing their value as a key resource.Transformational Power of Voice AI: Voice-powered AI tools allow admissions offices to address inquiries efficiently, saving staff time and improving lead quality.Showcasing the Value of Higher Education: It's essential for institutions to use data and strategic messaging to communicate their impact, especially in a climate of skepticism.Balancing AI with Human Connection: AI tools don’t replace staff but complement their efforts, enabling counselors to focus on high-value tasks and relationship building.What is an Enrollment Professional Doing at a Marketing Conference? Nathan Ament opens up about why a VP of Enrollment would attend AMA’s marketing-focused symposium. For small colleges like Knox, enrollment and marketing are deeply intertwined. With limited staff, the admissions team often handles significant marketing responsibilities, making it crucial to stay informed about the latest trends. Nathan highlights the value of sessions centered on executive communications, campus messaging, and enrollment strategies.How Can Higher Ed Institutions Demonstrate Their Value to Stakeholders? A standout fireside chat at AMA tackled the pressing need for institutions to justify their value to external stakeholders, such as state legislators and community partners. Nathan reflects on this session’s relevance, noting the unique challenges small colleges face when replicating such efforts with fewer resources. He underscores the importance of showcasing higher ed’s societal impact with clear messaging and robust data—especially in today’s polarized climate.How is Knox College Leveraging AI in Enrollment? Knox College is integrating AI-powered student recruiters to improve top-of-funnel engagement. This tool interacts with students via calls and chats, answering questions, providing personalized support, and even alleviating anxieties students may feel when speaking with human counselors. Nathan emphasizes the surprising success of these tools, including their ability to engage students in thoughtful, judgment-free conversations.What Role Do Websites and Search Play in AI Strategy? Nathan acknowledges the need for a website overhaul at Knox, pointing out how AI has become a catalyst for faculty to prioritize site updates. While many students use Google to find information about colleges, ensuring institutional websites are up-to-date is critical to delivering accurate, AI-driven insights. He also touches on the potential of AI-powered site search as a future development.Does AI Complement or Replace Human Interaction? Nathan is clear: AI is a tool to enhance, not replace, the work of admissions counselors. By addressing routine queries, AI allows staff to focus on building deeper relationships with applicants. This approach not only improves efficiency but also ensures that high-quality conversations happen at key stages of the enrollment funnel. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Reclaiming Free Speech, Democracy, and Discourse on Campus: A Post-2024 Election America, Dr. J. Cody Nielsen hosts Dr. Peter Levine, Associate Dean at Tufts University and an expert on civic democracy. Just days after the 2024 U.S. presidential election, they unpack the election’s implications for higher education, civic democracy, and the role of college campuses in fostering meaningful dialogue and civic engagement. Dr. Levine provides a compelling perspective on the intersection of education and democracy, while discussing actionable strategies to address polarization and improve civic education.‍Key TakeawaysShifts in Youth Engagement: While youth voter turnout has improved, today’s students are more critical of social media’s role in public discourse and democracy.The Role of Higher Education: Colleges are pivotal in teaching nonviolence, civic history, and bridging ideological divides while navigating heightened polarization.Practical Civic Education: Institutions must focus on actionable outcomes, like developing research-based initiatives on civic issues rather than performative statements.Opportunities Amid Challenges: Despite political instability, fostering consensus in civic education and equipping students with tools for nonviolent activism is essential.Resilience and Positionality: Faculty and administrators, especially those with privilege, must stand up for civic democracy and support those most vulnerable to harm.How Has Civic Democracy Evolved in Higher Education?Dr. Levine traces the trajectory of civic democracy on campuses since the 1980s, when declining civic engagement was the primary concern. Over the decades, institutions created programs to encourage volunteering and voting. Today, student engagement has improved, but challenges like hyper-partisanship and misinformation demand a new focus. Dr. Levine emphasizes the academic component of civic engagement, advocating for curriculum-driven approaches to understanding polarization and political instability.‍What Role Do Colleges Play in Civic Renewal?Colleges have shifted their approach to civic democracy. Dr. Levine argues for a dual focus on experiential learning and academic rigor. By teaching students the historical roots of democracy and the strategies behind nonviolent activism, institutions can empower students to engage critically with the world. He also highlights the importance of equipping students with tools to navigate political instability, a reality given the nation’s polarized climate.‍What’s Next for Campuses in a Post-2024 America?The 2024 election results underscore deep ideological divisions that will likely manifest on campuses. Dr. Levine predicts a variety of responses, from mobilization to potential conflicts, depending on a campus's political makeup. He advises administrators to avoid performative neutrality while actively contributing to meaningful civic outcomes. For instance, rather than issuing generic statements, institutions can invest in programs addressing key issues like climate change or racial justice.‍How Can Civic Education Bridge Divides?Dr. Levine’s work with the Educating for American Democracy Roadmap demonstrates the potential to find common ground in civic education. By fostering consensus among ideologically diverse stakeholders, this initiative has advanced a more balanced curriculum. He stresses that bridging ideological divides requires patience and strategic dialogue, noting that collaboration with "responsible conservatives" has yielded significant progress.‍Advice for Higher Ed Professionals: Responding to Political TensionsDr. Levine encourages faculty and administrators to recognize their positionality and use their privilege to take meaningful action. He emphasizes the need to prepare for heightened political tensions while remaining committed to fostering discourse and activism on campus. Acknowledging the emotional toll of political challenges, he advocates for resilience, urging educators to find purpose and satisfaction in their contributions to democracy.Guest Name: Dr. Peter Levine Guest Social: https://tischcollege.tufts.edu/people/faculty/peter-levineGuest Bio: Peter Levine is the Associate Dean of Academic Affairs and Lincoln Filene Professor of Citizenship & Public Affairs in Tufts University's Jonathan Tisch College of Civic Life. He is a political philosopher and political scientist who specializes on civic life and has helped to develop Civic Studies as an international intellectual movement. An author of eight books, including We are the Ones We’ve Been Looking for, Dr. Levine is also the Director of the Frontiers of Democracy Conference, an annual gathering at Tufts University focused on civic democracy and non-violent protest. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Netwo

In this episode live from the AMA Symposium, host Carrie sits down with Joe Master, Managing Director of Brand and Marketing Strategy at R.W. Jones Agency, to explore the nuances of branding in higher education. Joe shares insights from his journey in university marketing and communications, including lessons from brands like Lego and Crayola, and how their simple yet elegant approaches can inspire the sector. The conversation also delves into leadership strategies for advocating brand-first thinking and the significance of professional development for MarCom leaders.Key TakeawaysBrand Before Marketing: Shifting conversations from marketing tactics to brand strategy helps institutions define their unique value and resonate more deeply with their audiences.Lessons from Lego and Crayola: Simple, creative branding can effectively communicate a big idea without overloading with details.Building Institutional Buy-In: Aligning leadership around a clear brand essence is crucial for institutional success.The Power of Professional Development: Engaging in events like AMA fosters meaningful connections and reframes challenges through shared perspectives.Why Higher Education Must Prioritize Brand Over Marketing Joe Master emphasizes the need for higher education institutions to recalibrate their focus from marketing tactics to brand development. Unlike marketing, which often centers on executing specific strategies, branding serves as the foundation for an institution's identity. Using the analogy of Lego bricks, Joe illustrates how individual programs or features may not seem unique on their own but can create a distinct and cohesive identity when brought together under a strong brand.This approach not only simplifies messaging but also elevates it, ensuring that audiences can connect with the "why" behind an institution's offerings rather than being overwhelmed by the "what."Lessons from Iconic Brands: Lego and Crayola Drawing inspiration from children's brands like Lego and Crayola, Joe explains how simplicity and creativity can guide higher ed marketing. Lego's "Imagination Campaign" serves as a prime example of how minimal design can convey complex ideas. For instance, a few Lego bricks arranged in a specific way can instantly evoke the Simpsons or Teenage Mutant Ninja Turtles—no words needed.Joe challenges higher education leaders to adopt this mindset by articulating a brand essence that transcends individual programs or services. This not only fosters a clearer identity but also allows for greater flexibility in how that identity is expressed across marketing channels.Leadership in Higher Education Branding Joe notes that advocating for a brand-first approach requires strong leadership and collaboration across departments. He acknowledges that "marketing" can be a polarizing term in academia, often associated with tactical executions. However, by shifting the conversation to "brand," leaders can better align their teams and institutional goals.He argues that brand-building is not solely the responsibility of the marketing department; it’s a collective effort that involves every campus leader. By focusing on the larger picture—who the institution serves, how it serves them, and why it matters—leaders can ensure that their messaging resonates both internally and externally.The Role of Professional Development in MarCom Joe underscores the value of professional development opportunities, such as attending the AMA Higher Education Symposium, for MarCom professionals. These events not only provide tactical insights but also offer a space for strategic conversations that can reshape perspectives. Whether it’s through formal sessions or informal networking, the exchange of ideas at these gatherings equips leaders with new tools and inspiration to tackle their challenges.Joe describes these experiences as vital to both personal and professional growth, enabling attendees to stay informed about industry trends while forging meaningful connections with peers. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Higher Ed Pulse, live from AMA, Mallory sits down with Bob Rafferty, Partner and EVP at Simpson Scarborough, to discuss the transformative role of artificial intelligence in higher education websites. Recorded live at the American Marketing Association (AMA) conference in Las Vegas, this conversation unpacks the evolving landscape of .edu websites, how AI is reshaping the user experience, and why universities need to embrace these changes to remain competitive in a tech-forward world.Key TakeawaysAI's Impact on Higher Ed Websites: Artificial intelligence is revolutionizing .edu websites, shifting them from static information hubs to dynamic, conversational platforms.The Future of User Experience: Generative AI and large language models will enable more personalized and intuitive interactions, reducing barriers for users seeking information.Smarter Content Management: AI-integrated content management systems (CMS) will streamline tasks, allowing marketing teams to focus on storytelling and strategic initiatives.Personalization at Scale: AI-powered CRMs will make website personalization more accessible, enabling even small teams to deliver the right message to the right audience at the right time.Reimagining the Website's Role: The .edu site will regain its central role as the authoritative source of information and the primary driver of user engagement.‍What Is the Role of AI in .EDU Websites? Bob Rafferty highlights how AI is ushering in a new era for higher education websites, moving beyond traditional navigation and static content. Websites are becoming more interactive and conversational, mimicking the intuitive design of platforms like Google. This evolution allows users to ask questions directly and receive personalized, relevant answers.Mallory expands on this by envisioning a future where AI-powered websites replace traditional navigation with conversational interfaces, transforming the user experience. Such a shift could remove information barriers, making it easier for prospective students to connect with the lifestyle and academic opportunities offered by an institution.How Will AI Improve Content Management? Current content management systems are outdated, requiring significant manual input from marketing teams. Bob predicts that AI tools will simplify tasks such as image resizing, metadata generation, and accessibility compliance. By automating these processes, AI can free up marketing teams to focus on creating rich, engaging content that resonates with prospective students.The integration of AI into CMS platforms will also make it easier to produce diverse content types, including podcasts, videos, and immersive media. This democratization of content creation could allow even small universities to tell richer, more authentic stories about their student experience.‍What About Personalization and Targeting? Mallory and Bob agree that AI's ability to deliver personalized content is one of its most exciting benefits. AI-powered CRMs are becoming more accessible, enabling smaller marketing teams to scale their efforts without additional resources.Bob emphasizes that AI can predict user behavior on websites, identifying high-value leads and helping institutions focus their recruitment strategies. This predictive power enhances efficiency, allowing teams to target students with tailored messages that align with their interests and stage in the enrollment journey.What Is the Long-Term Future of the .EDU Website? Bob sees the .edu website reclaiming its role as the central hub for university communications. While social media and paid advertising have dominated in recent years, the AI-powered website offers a more immersive and informative experience. As AI tools lower the cost of producing high-quality content, institutions of all sizes will have the opportunity to create compelling, user-centered digital experiences. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Did you miss the AI Engage Summit or want a second look? Watch every insightful discussion and discover strategies for transforming student engagement with AI. In this episode of The Higher Ed Pulse, co-hosts Seth and Mallory explore the evolving dynamics of higher education as we approach the end of 2024. With insights from recent events like the AMA Conference and AI Engage Summit, Seth unpacks his keynote on the state of the higher ed market, touching on declining demand, increasing supply, and the rise of non-traditional educational pathways. This episode offers a deep dive into the trends reshaping the industry and what institutions can do to stay ahead.Key TakeawaysDeclining Demand, Increasing Supply: The higher education market is shrinking, with undergraduate enrollment decreasing by 15% over the past decade and freshman enrollment down an additional 5% in 2024. However, demand is growing for non-traditional pathways, such as vocational training and dual enrollment programs.Rise of Non-Traditional Students: Non-traditional learners, including part-time students, adult learners, and high school students in dual enrollment, are driving new opportunities in higher ed.Pressure on Pricing Models: Tuition costs have risen by 35% in the last decade, while discount rates are exceeding 50% at many private institutions. This is fueling demand for affordable, flexible educational alternatives.Emerging Role of Micro-Credentials: With over one million micro-credential offerings in the U.S., institutions must develop clear audience strategies to differentiate themselves in this saturated market.Impact of Mergers and Acquisitions: The higher education industry is entering a consolidation phase, with over 100 institutions closing or merging in the past five years. This trend is expected to accelerate.What is Driving Declining Demand and Increasing Supply?Seth's keynote emphasized the importance of understanding market dynamics. While overall undergraduate enrollment has dropped, pockets of growth remain in areas like dual enrollment and vocational training. These trends highlight the need for institutions to adopt a targeted approach, focusing on where demand still exists. However, the increase in program offerings without corresponding closures has created a highly competitive landscape. For many institutions, this mismatch is leading to struggling programs and financial challenges.Why Are Non-Traditional Pathways Thriving?As traditional enrollment declines, non-traditional pathways are on the rise. Dual enrollment programs, which allow high school students to earn college credits, are growing rapidly, as are vocational programs aimed at specific job-ready skills. Seth and Mallory discussed the importance of developing clear audience strategies to address these emerging segments. Institutions need to go beyond the traditional "degree-first" mindset and consider flexible, modular educational experiences that align with changing consumer demands.What Role Do Pricing and Perception Play?Pricing remains a significant barrier for traditional higher education. Rising tuition costs, high discount rates, and concerns about student debt have eroded consumer confidence in the value of a four-year degree. Many learners are now opting for micro-credentials and shorter programs that promise faster, more affordable pathways to career success. However, as Mallory noted, marketing these offerings effectively in a crowded market requires a nuanced and strategic approach.How Do Institutions Compete in a Saturated Market?The rise of non-degree alternatives is reshaping the higher education landscape. With over a million micro-credentials and certificates available, Seth highlighted the need for institutions to rethink their approach to program development. Instead of simply repackaging degree programs, schools must design offerings that directly address workforce needs and stand out in a crowded marketplace.What’s Next for Higher Education?The conversation concluded with a sobering reminder of the challenges ahead. Mergers and acquisitions are becoming increasingly common, with a 15% increase in such activities over the past three years. Despite this trend, many mergers fail to deliver enrollment growth. Institutions that wish to thrive in this evolving market will need to focus on regional strategies, employer partnerships, and differentiated academic offerings. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode from the AMA Higher Ed Conference, Carrie Phillips interviews Kin Sejpal, who shares innovative strategies for building a brand with limited resources in higher education. Kin, a featured presenter, discusses her unbundled, resourceful approach to brand building and explores how institutions can achieve impactful results by testing ideas and leveraging existing tools. This conversation is packed with practical strategies for institutions facing budget constraints.Key TakeawaysUnbundling the Brand Building Process: Embrace a segmented approach to brand building that prioritizes creativity and targeted actions over big-budget initiatives.Market-Test Small Pilots: Launch small-scale pilot projects to gather real-world data and refine ideas before making larger investments.Maximize Current Resources: Use existing tools, like chatbots, to deliver personalized experiences without added cost.Cultivate Emerging Leaders: Prepare rising leaders by encouraging resourcefulness, ownership, and hands-on problem-solving.Focus on Results over Recognition: Shift to an outcome-driven mindset that prioritizes long-term brand impact over immediate accolades.An Unbundled Approach to Brand Building in Higher Education In her presentation at the AMA Higher Ed Conference, Kin Sejpal highlighted an untraditional but effective approach to brand building—a segmented process focused on resourcefulness. Recognizing that many institutions face budget constraints, Kin emphasizes “unbundling” brand initiatives, tackling components individually, and aligning efforts with available resources. Her approach allows higher ed marketers to take a gradual but impactful path toward building a recognizable brand identity.This process of “unbundling” encourages institutions to focus on creative solutions and leverage existing assets. Instead of trying to launch an extensive branding initiative all at once, Kin’s approach demonstrates how marketing teams can build up a brand identity over time through smaller, manageable projects that showcase value along the way. Her presentation inspired attendees to rethink brand strategy as a series of achievable steps that adapt to resource limitations, demonstrating that innovation is often born from necessity.Testing Ideas Through Small Pilots One of Kin’s top recommendations is to pilot new ideas on a small scale to test their effectiveness. When faced with limited budgets, launching experimental projects is a strategic way to collect valuable data, make iterative adjustments, and demonstrate success to decision-makers. She advises taking a “test and learn” approach, where each pilot project becomes a learning opportunity that can inform larger strategies.Kin shares insights from other conference sessions on ways institutions conduct lead generation and inbound marketing without additional vendor support. By leveraging existing tools, such as chatbots, institutions can create more personalized experiences without incurring extra costs. This strategy encourages institutions to make creative use of available resources, gather actionable insights, and adapt their marketing tactics to meet the evolving demands of prospective students. Her advice for resource-strapped institutions is to remain bold, innovative, and driven by data.Fostering the Next Generation of Higher Ed Leaders Kin also emphasizes the importance of nurturing future leaders by encouraging resourcefulness and leadership across all levels of an organization. Leadership, she notes, is not confined to executive roles; it can be demonstrated in any position by taking initiative, leading projects, and actively seeking out problem-solving opportunities. Kin suggests that emerging leaders should start by embracing ownership of projects, regardless of their formal titles, and by learning to drive results.For Kin, preparing the next generation of leaders involves fostering a mindset that values results over recognition. As higher ed professionals move forward in their careers, she encourages them to be guided by the impact of their work rather than external validation. This shift toward a results-oriented approach enables individuals to tackle challenges more effectively and work toward their institution’s goals with clarity and focus. Kin’s insights are a valuable reminder to think creatively, act boldly, and stay committed to results-driven marketing in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Part 2: “A Long Way from Where We Need to Be” Episode Description: Only 12% of higher school graduating seniors are considered “proficient” in civics and political sciencePluralism is not synchronism, and our educational systems need to lean into uncomfortable conversationsOur work must turn to building knowledge around cultures and experiences of individualsViewpoint neutrality versus viewpoint diversity is a critical aspect of what education must self-interrogateGuest Name: Ashley Rodgers Berner - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this live episode from the American Marketing Association (AMA) conference in Las Vegas, Mallory sits down with Christian Ponce, AVP for Marketing at Old Dominion University. They discuss the powerful intersection of AI and KPI development in higher education marketing. Christian shares how AI tools like Elephant AI streamline KPI generation, offering marketers valuable insights and efficiency. This episode dives into the practical applications of AI for setting and tracking key performance indicators (KPIs), particularly in campaign planning and execution, to maximize productivity and foster a sense of belonging within teams.Key TakeawaysAI in KPI Development: AI can expedite the traditionally time-consuming process of creating and tracking KPIs, transforming hours of work into mere minutes.AI as a Support Tool, Not a Replacement: AI is meant to enhance your strategic thinking, not replace it, by providing structured guidance and suggestions.Enhanced Productivity and Learning: Engaging with AI tools can reduce research time, educate users on key metrics like NPS, and offer solutions for campaign optimization.Cultivating Belonging in Remote Teams: The keynote on inclusivity highlights the impact of fostering belonging within teams, which can directly affect productivity and satisfaction.Why Inclusivity Matters in Marketing Teams Christian reflects on the keynote's emphasis on inclusion, noting the scientific evidence that humans are wired for belonging. This biological need for inclusion impacts productivity and job satisfaction. For remote and distributed teams, creating a culture where every member feels valued and connected is essential, particularly in high-stakes environments like higher education marketing. Christian stresses that understanding the neurological effects of rejection helps drive home the importance of inclusive marketing and team dynamics.AI-Powered KPI Development in Higher EducationChristian shares how AI tools are transforming the process of KPI development. Traditionally, setting KPIs required significant time, involving deep dives into institutional goals, marketing objectives, and strategic planning. With AI, marketers can streamline this process by inputting basic campaign information and receiving immediate, actionable insights. Christian uses Elephant AI to prompt the tool with campaign goals and in seconds receives recommendations for brand awareness, perception tracking, and conversions. This shift saves time and allows for a greater focus on refining strategic priorities.How AI Can Assist, Not Replace, Strategic Thinking In a role like Christian's, AI serves as a productivity booster rather than a replacement for strategic input. He explains that, rather than generating ideas independently, AI supports tasks by eliminating the “blank page” problem and speeding up ideation. For example, he uses AI to produce sample KPIs and adjust them as necessary. AI also offers tools and methods to measure metrics like Net Promoter Score (NPS), including recommendations for survey platforms and calculation techniques. This level of assistance allows Christian to focus on strategic adjustments, while AI handles the administrative legwork.Real-Life Examples of AI-Driven Campaign Iteration Christian emphasizes how AI can assist in ongoing campaign management, especially in situations where a campaign isn’t performing as expected. When faced with underwhelming results, he can input current data into the AI tool and receive suggestions, such as tweaking headlines or adjusting messaging to boost engagement. This approach allows Christian to iterate on campaigns more efficiently, testing new ideas and refining strategies based on real-time insights from AI suggestions.The Importance of Starting with AI, Even with Time Constraints Mallory shares her experience of using AI for KPI exercises at Enrollify. By inputting detailed data on past performance and desired outcomes, she received insights that would have otherwise taken hours to develop. For marketers on the fence about learning AI due to time constraints, Christian and Mallory agree that investing time to familiarize oneself with AI tools pays off in the long run. The efficiency gained from AI not only saves time but also enhances one’s strategic approach, empowering higher education marketers to achieve more with less effort. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of the Higher Ed Pulse podcast series, recorded live at the American Marketing Association (AMA) conference, Mallory Willsea speaks with Dan Giroux, AVP of Advancement Communications & Stewardship at Drexel University. With a focus on personalized engagement, operational efficiency, and AI-powered predictive analytics, Dan shares insights on leveraging technology to enhance advancement efforts and build meaningful relationships with donors.Key TakeawaysAI’s Role in Advancement: AI tools, like ChatGPT, offer efficiency and personalization opportunities in advancement, filling gaps for teams with limited resources.Predictive Analytics Potential: AI can transform donor engagement by analyzing data to inform outreach strategies, predict giving patterns, and improve campaign development.Institutional AI Integration: The higher education sector awaits seamless AI integration within existing platforms, which will likely drive widespread adoption in advancement.Practical Use Cases for AI in Advancement: From drafting content to strategic donor engagement, AI provides practical solutions to ongoing challenges in advancement.Continuous Learning with AI: For advancement professionals, embracing AI through regular exploration and experimentation is essential to staying ahead in the evolving higher ed landscape.Why Does AI Matter in Advancement? The podcast opens with Dan explaining the importance of AI in advancement efforts, especially as these teams face increasing demands and limited resources. AI provides ways to automate tasks, personalize engagement, and support decision-making—all critical in the alumni and donor relations space. By using AI tools, advancement teams can streamline workflows and communicate more effectively with constituents, enhancing overall efficiency without adding headcount. This is especially useful for content creation, such as personalized donor thank-yous, targeted emails, and solicitations, which often require a consistent tone of voice and branding.Addressing Resource Constraints with AI Mallory and Dan discuss a significant challenge in advancement: open positions and budget constraints. Dan notes that Drexel University’s advancement team has faced unfilled positions for two years. For teams stretched thin, AI serves as a valuable tool to tackle basic but essential tasks, like generating first drafts of communications or tailoring messages to different donor levels. This capability not only relieves pressure on understaffed teams but also ensures a more personalized experience for constituents. AI allows smaller teams to handle large volumes of content and maintain a cohesive voice, a function once dependent on extensive editorial guidelines.Current AI Tools in Advancement: Are We There Yet? Mallory inquires about AI’s integration into existing tech stacks within advancement. Dan explains that while some AI features are starting to appear in niche tools, broader integration into major platforms like Salesforce or Anthology Encompass is still in its early stages. Institutions are beginning to explore AI’s potential, with tools like “AI gift officers” gaining attention, though the landscape is still developing. Without comprehensive institutional support, many professionals are experimenting with AI independently, often without clear guidance. As more universities form task forces to evaluate ethical AI use, these technologies will likely become better integrated into the advancement workflow.Predictive Modeling and Donor Engagement The conversation turns to predictive analytics as a promising AI use case in advancement. Dan suggests that AI’s potential for donor engagement lies in analyzing donor history to create targeted outreach and even develop customized offers. By understanding constituent patterns, advancement teams can make strategic decisions about where to invest their time and resources. While true AI-driven predictive modeling in advancement may not yet be fully realized, this approach could transform campaign development and improve ROI by identifying the most promising donor segments.Preparing for Strategic Shifts in Advancement Marketing Looking ahead to his AMA session, Dan previews how he plans to address ongoing strategic shifts in advancement marketing. Drawing on his experience at Drexel, he’ll discuss how teams can stay adaptable and evolve even as industry changes continue to accelerate. Attendees can expect insights on managing advancement amidst shifting priorities and learning to position advancement as a strategic university partner. These themes resonate across advancement, university marketing, and college-based roles, making them applicable for a broad audience seeking to elevate their strategies.The Value of Continuous Learning and Experimentation with AI Dan closes with a call for professionals to cultivate curiosity and a willingness to learn. He encourages listeners to spend just 15 minutes a day exploring AI tools, which can lea

In this episode, live from the American Marketing Association (AMA) Symposium in Las Vegas, Mallory dives into the insights shared by AMA co-chairs Teresa Valerio-Parrot, Principal of TVP Communications, and Stephen Jendraszak, AVP for Marketing at Emory University. They discuss the record-breaking attendance, the importance of community, and how higher ed marketing has evolved over the years to make a real impact.Key TakeawaysThe AMA Symposium hit a milestone this year, with nearly 1,800 attendees, making it the largest event in the organization's history.Higher ed marketers now focus less on "earning a seat at the table" and more on leveraging their influence to benefit students, communities, and institutions.Building a strong community is key, both during the symposium and throughout the year, encouraging collaboration over competition.The symposium introduced new formats, like fireside chats, to foster genuine dialogue and connection among peers.Networking tips for first-time attendees include participating in organized meal groups, taking advantage of shared moments, and stepping out of comfort zones to form meaningful connections.Transparency and accessibility are focal points, with committee-led sessions offering insights on proposals and processes, ensuring inclusivity and encouragement for all members.What makes the AMA Symposium significant this year?This year’s AMA Symposium is historic, with nearly 1,800 attendees—the highest number ever recorded in AMA’s 35-year history. The co-chairs emphasized that higher ed marketers need a space to recharge and gain fresh perspectives, especially given the challenging years the industry has faced. The symposium is also the first event to combine both national and symposium-level programming, highlighting the strength and influence of higher education within AMA's network.What are the main themes and goals for this year’s conference?Reflecting on past symposiums, Teresa and Steven noted that marketing conversations have shifted dramatically. Initially focused on "getting a seat at the table," today’s discussions center on maximizing the influence that higher ed marketers already have. This year’s theme encourages marketers to prioritize students, communities, and institutional values over personal recognition. The goal is to foster a culture of purpose-driven impact rather than focusing on individual credit.How does AMA promote community-building throughout the year?The co-chairs emphasized the importance of fostering community within the higher ed marketing industry, not only during the symposium but year-round. They encouraged attendees to look for opportunities to connect beyond formal sessions, such as meeting in informal settings like the gym or at meals organized by institution type. This emphasis on community is seen as vital for long-term support and collaboration in a field that often presents challenges.What unique session formats were introduced this year?One of the unique formats introduced was the fireside chat, which allows participants to engage in casual yet insightful conversations. Unlike traditional presentations, fireside chats bring industry peers together to discuss shared experiences, fostering a "fly on the wall" perspective where attendees can witness organic exchanges. This format aims to provide attendees with real-world perspectives and strengthen the connections within the community.How can first-time attendees make the most of their experience?For newcomers, the symposium can feel overwhelming due to the large number of sessions and networking opportunities. Steven and Teresa advised first-timers to participate in organized tables during meals and actively introduce themselves to others. Attendees were also encouraged to make the most of unexpected networking moments, such as chats in elevators or brief encounters in shared spaces. For introverted attendees, they suggested finding familiar faces in common spaces as a way to break the ice and build connections.What ongoing support and opportunities does AMA offer to its community?Beyond the conference, AMA continues to support its community through accessible resources and initiatives that encourage engagement throughout the year. Teresa highlighted a recent podcast episode aimed at helping marketers develop strong proposals and previewed upcoming "ask the committee" sessions designed to increase transparency. AMA’s goal is to provide consistent opportunities for marketers to participate, learn, and share their unique strengths with peers, ensuring the community’s growth and support year-round. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed.

In this milestone 40th episode of The Higher Ed Pulse, hosts Mallory and Seth take a reflective turn as they explore why they, and so many others, choose to stay and work in the higher education space. The duo unpacks their personal motivations and the deeper sense of purpose tied to higher ed’s mission. The episode covers personal experiences, family legacies, and the sense of impact they’ve found in the industry.‍Key TakeawaysHigher education offers a unique sense of purpose and mission, providing access to education and promoting social mobility.The industry fosters long-lasting personal and professional relationships that feel like family.Working in higher ed allows for creativity, innovation, and the opportunity to tackle real-world problems.The impact on students' lives, particularly through graduation, keeps many professionals dedicated to this field.Higher ed is not just a job, but a platform for continuous innovation and meaningful work.Why do Mallory and Seth stay in higher education?In this episode, Mallory and Seth reflect on why they’ve remained in higher education for over a decade. Both hosts admit they stumbled into the field but found lasting reasons to stay. For Seth, it’s a deeply personal family legacy—his grandfather was a college president, and education runs deep in his family. For Mallory, growing up in an economically challenged area instilled a passion for providing access to education and social mobility. Both agree that working in higher ed allows them to make a meaningful impact on students’ lives, making it far more rewarding than other industries they once considered.What kind of impact does working in higher ed have?Seth emphasizes the tangible impact higher ed professionals can have on students, especially at graduation when the results of years of effort are fully realized. He shares how rewarding it is to maintain connections with students long after they graduate and see the ripple effects of their education. Mallory adds that higher ed tackles real-world problems, such as improving access to education for underprivileged communities, making the work feel purposeful and high-stakes. This sense of purpose, combined with creativity and innovation, keeps them both engaged and passionate about their work.‍What opportunities does higher education offer to professionals?Seth talks about the unique professional opportunities the industry provides, including access to incredible people, from renowned scholars to inspiring students. He recalls highlights from his career, such as producing commercials and large-scale shoots for universities across the country. The industry, while not traditionally known for innovation, has given Seth countless chances to push creative boundaries and make a visible impact. Mallory echoes this sentiment, explaining that she is driven by the opportunity to innovate within a shrinking but evolving industry, where disruptive solutions are not just needed, but welcomed.Why is the higher ed community so important?Both hosts agree that the relationships they’ve built within the higher ed space are one of the main reasons they continue to stay. Seth and Mallory reflect on their long-standing friendship, as well as the camaraderie and support they’ve found in the broader higher ed community. Whether it’s meeting colleagues at conferences, staying connected on social media, or collaborating on projects, the relationships they’ve formed in this industry feel more like family than just professional acquaintances. Mallory notes how these connections make working in higher ed not just fulfilling but fun, even recounting an impromptu trip to a tattoo shop with higher ed colleagues during a conference in LA. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Part 1 - “Harm is about people”Welcome to Reclaiming Free Speech, Democracy, and Discourse on Campus a Post Election America. I’m Dr. J. Cody Nielsen . No matter the outcome, the 2024 election will set the stage for the next decade of higher education. In this Pulse Check series I’ll interview policy makers and practitioners to discuss their outlook on higher education, the ways in which we might reestablish higher education’s public trust, and what a post 2024 election will look like on campus. From expression of speech to civil democracy and discourse, America’s higher education system is at a dramatic turning point and we’re here to break it down. Let’s dive into today’s episode. Episode Description: Intersections of restorative and trauma informed justice with the future of DEI in higher educationConversation around how we are approaching harm and healing in higher educationInstitution of care, compassion, and community into the next few years of higher educationWe require the development of people’s patience in order for progress in social issues to be made in society.It’s time to repurpose identity-based spaces to those of caucusing spaces for individuals to collectively grieve and interrogate their roles in white supremacy. Guest Host: Dr. J. Cody NielsenGuest Host Social: https://www.linkedin.com/in/j-cody-nielsen/Guest: Desirée Anderson Guest Social: https://www.linkedin.com/in/desirée-anderson-ph-d-a16b9688/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth Odell and Mallory dive into a timely and thought-provoking discussion on building resilience as leaders in uncertain times. With Seth unable to attend the AMA conference due to family commitments, the conversation centers around navigating challenges, managing stress, and fostering resilience both personally and within teams. They explore the importance of self-awareness, prioritization, and psychological safety in the workplace.Key TakeawaysLeadership is tough and often lonely, especially in times of uncertainty.Building resilience starts with self-awareness and prioritizing what is within your control.Leaders must balance empathy for their teams with their own self-care to avoid burnout.Making iterative decisions allows for flexibility and the ability to adapt to new information.Cultivating a psychologically safe environment fosters resilience within teams and supports open communication.‍What does it mean to be a resilient leader in uncertain times?Seth and Mallory kick off the episode by addressing the increasing uncertainty and divisiveness in today’s world. As leaders, they emphasize the importance of resilience, which begins with self-awareness and recognizing your own limits. Seth highlights the concept of "surrender"—acknowledging that not everything is within your control and letting go of the need to fix everything immediately. By focusing on what is within their circle of influence, leaders can avoid burnout and better manage the stresses of decision-making in turbulent times.‍How can leaders foster resilience within themselves and their teams?Mallory shares her experience of over-identifying with her team's struggles, especially during challenging periods like the pandemic, which led to her own burnout. She emphasizes the importance of setting boundaries and compartmentalizing work from personal life. Both hosts discuss practical strategies for building resilience, such as turning off notifications, practicing mindfulness, and engaging in self-care activities like exercise and meditation. Seth adds that time management and prioritization are key—leaders should focus on mission-critical tasks and break large decisions into smaller, more manageable steps.‍What role does psychological safety play in resilience?A key theme throughout the episode is the importance of psychological safety in the workplace. Mallory highlights that leaders must create environments where team members feel comfortable expressing concerns and uncertainties without fear of judgment. This open communication fosters trust and allows teams to build resilience together. However, Seth reminds listeners that leaders should not take on all of their team’s emotional burdens; rather, they should focus on providing clear direction and support, ensuring that their team has the resources they need to succeed.‍How can leaders balance decision-making with the pressure to get everything right?In a world where decision-making feels increasingly high-stakes, Mallory and Seth stress the importance of viewing decisions as iterative rather than final. This mindset shift helps alleviate the pressure to get everything perfect from the start. By making smaller, winnable decisions and remaining flexible as new information arises, leaders can reduce stress and be more adaptable. Seth adds that sometimes, it’s okay to wait things out and live in ambiguity, rather than rushing toward resolution. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Part 3: Do 9th Graders Care About College Yet?In this episode of the High School to Higher Ed podcast, hosts Kevin and Emma Cavanagh explore the perspectives of ninth graders regarding college. They discuss the relevance of college messaging, the characteristics that matter to students, and how colleges can improve their communication strategies. Emma shares her thoughts on what colleges should focus on to engage students effectively, emphasizing the importance of social media and personalized communication.Pulse Check Co-Hosts:Kevin Cavanaghhttps://www.linkedin.com/in/kevin-cavanagh-b4999b2a/Emma CavanaghEmma Cavanagh is a 9th grader at Glen Rock High School in Glen Rock, NJ, and an aspiring journalist. This is her first podcast, but she already has an impressive portfolio of academic and extracurricular achievements. Emma completed the Travis Manion Foundation Character and Leadership Course and earned professional recognition from the PEN America Free Expression Advocacy Institute, where she created a zine highlighting issues of free speech and freedom of the press. Emma recently completed a Modern Journalism course with NYU American Journalism Online and Rolling Stone Magazine, and is currently serving as an ambassador for the Sandra Day O'Connor Institute Civics and Debate Club. Her writing has earned her top honors in the Veterans of Foreign Wars Patriots Pen Essay Writing Contest, including first place in Glen Rock, first place in Bergen County, and recognition by New Jersey's Veteran of Foreign Wars leadership. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Higher Ed Pulse, hosts Seth and Mallory discuss the transformative role of AI in student recruitment and higher education. As the potential for AI continues to evolve, the duo explores the current state of AI in universities, sharing insights on personalization, staff efficiency, and the future of AI-driven communication. They touch on the challenges faced by institutions, including staff shortages and underpreparedness for AI adoption, and offer practical examples of AI tools currently making a difference in recruitment.Key TakeawaysOnly 9% of CTOs feel higher ed is ready for AI, though 46% are excited about its potential, highlighting a gap between enthusiasm and preparedness.AI-driven personalization in student recruitment is helping move away from mass marketing toward more tailored and efficient strategies.Proactive AI agents, capable of real-time engagement and outreach, will soon take over routine recruitment tasks like completing applications.AI is already being used to increase efficiency, from automating competitor analysis with ChatGPT to generating image content for ads and resizing photos using Ars Technica.AI-driven communication, such as voice assistants for real-time interactions, will help serve underserved student populations, particularly first-gen students.This episode of The Higher Ed Pulse tackles the ever-evolving role of artificial intelligence in student recruitment and the broader higher education landscape. Hosts Seth and Mallory set the stage by discussing recent findings from Inside Higher Ed’s survey of campus CTOs, which reveals that while enthusiasm for AI is high, few believe higher education is truly prepared for the rapid changes it will bring. Only 9% of CTOs feel ready for the rise of AI, while 50% are still investing in basic AI technologies like chatbots.The discussion quickly shifts to more practical applications of AI in student recruitment, particularly in the realm of personalization. Seth shares how AI allows institutions to move away from mass marketing strategies to micro-targeting, tailoring communications based on students' specific needs, interests, and behaviors. For instance, AI-powered email variations and proactive chatbots can enhance engagement by acting on behalf of the student without waiting for them to initiate contact.Seth highlights several real-world examples of AI in action. He talks about using ChatGPT for competitor analysis and integrating iPEDS data to gain deeper insights into market dynamics. On the creative side, tools like Ars Technica can resize and optimize images, making it easier to repurpose content for different ad formats. This level of efficiency, according to Seth, can save institutions time and money while also improving the quality of their outreach efforts.Mallory brings attention to the student experience, noting how AI can step in where staff shortages and a lack of training hinder effective communication. AI assistants, particularly those equipped with voice features, can provide students with real-time, accurate information, even during off-hours. This is especially critical for first-gen students, who often require more guidance in navigating complex processes like financial aid applications. Voice-driven AI can engage students in natural, human-like conversations, helping them complete tasks and reducing the need for constant human intervention.As the conversation unfolds, the hosts reflect on how AI can also impact the delivery of academic programs. Seth shares a fascinating case from a recent conference, where a university was able to reduce the cost of delivering its MBA program through AI, offering it internationally at a significantly lower price point. This, in turn, opened up new markets and improved recruitment efforts. The episode concludes with a look ahead at future AI innovations, such as cloning the voices of admissions staff to create more personalized, scalable interactions with prospective students. With AI technology advancing rapidly, the potential to streamline recruitment and improve the student experience is limitless.If you're eager to learn more about how AI is shaping the future of higher education, don't miss out on the AI Engage Summit where Seth will be the keynote speaker. Be sure to tune in to hear more about how AI can revolutionize the way institutions connect with students!Register for the AI Engage Summit.Check out the AI Learning Center.Inside Higher Ed’s third annual survey of campus chief technology officers - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company

In this episode, Kevin and Emma discuss the effectiveness of college marketing strategies from the perspective of a ninth grader. Emma shares her experiences with college communications, including mail and emails, and analyzes what works and what doesn't. They explore the reasons behind early outreach from colleges, the importance of engaging messaging, and the role of social media in shaping perceptions of higher education. The conversation highlights the disconnect between traditional marketing methods and the preferences of younger students.Pulse Check Co-Hosts:Kevin Cavanaghhttps://www.linkedin.com/in/kevin-cavanagh-b4999b2a/Emma CavanaghEmma Cavanagh is a 9th grader at Glen Rock High School in Glen Rock, NJ, and an aspiring journalist. This is her first podcast, but she already has an impressive portfolio of academic and extracurricular achievements. Emma completed the Travis Manion Foundation Character and Leadership Course and earned professional recognition from the PEN America Free Expression Advocacy Institute, where she created a zine highlighting issues of free speech and freedom of the press. Emma recently completed a Modern Journalism course with NYU American Journalism Online and Rolling Stone Magazine, and is currently serving as an ambassador for the Sandra Day O'Connor Institute Civics and Debate Club. Her writing has earned her top honors in the Veterans of Foreign Wars Patriots Pen Essay Writing Contest, including first place in Glen Rock, first place in Bergen County, and recognition by New Jersey's Veteran of Foreign Wars leadership. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Higher Ed Pulse, hosts Seth and Mallory dive into the world of “Sprint Campaigns” in higher education marketing. Seth shares insights on how these fast-tracked, zero-budget campaigns are transforming marketing efforts at colleges and universities. By repurposing existing assets and using innovative strategies, institutions can improve performance in just 60 to 120 days without major new investments. Tune in to learn how to implement this cost-effective approach in your own marketing initiatives.Key TakeawaysSprint campaigns are a zero-budget way to refresh marketing content and improve performance quickly.Repurposing existing assets like videos and images can drive better engagement, reducing the need for costly new productions.Qualifying existing value propositions (e.g., ranking by specific region or category) can position your institution more effectively.Institutions often underutilize the volume of ads—expanding ad variations can enhance machine learning and improve results.Sprint campaigns can bypass lengthy approval processes by reworking content that has already been approved.‍In this episode of The Higher Ed Pulse, Seth and Mallory focus on a creative and practical solution for institutions looking to refresh their brand presence—Sprint Campaigns. Seth introduces this concept, developed at Kanahoma, as a fast and efficient method to drive performance in higher education marketing, all without the hefty time and budget associated with traditional brand campaigns.So, what exactly is a Sprint Campaign? Seth describes it as a method to launch a new brand campaign in just 60 to 120 days, using existing assets and content rather than investing in new productions. The beauty of this process is its simplicity: gather all of your institution's photo and video assets—anything that’s already been created over the past several years—and repurpose them into fresh, compelling ad content. By doing so, institutions can see results quickly, improving their marketing efforts without waiting for a full year or more to develop new materials.One of the key insights Seth shares is that many institutions fail to fully leverage the content they already have. He explains that the first step in a Sprint Campaign is conducting a thorough audit of all available creative materials. Institutions often have a treasure trove of photos, videos, and other assets that can be recut and repurposed to fit modern ad formats, particularly for platforms like Facebook and Instagram where short, vertical videos perform exceptionally well. Interestingly, content that’s several years old can still be highly effective—especially considering most prospective students are encountering the institution’s brand for the first time.Seth also highlights a few crucial tips: for example, using images where subjects make eye contact with the viewer significantly boosts ad performance. Another big takeaway is the importance of producing a high volume of ads—more than 250 ads running at once—to take advantage of machine learning algorithms on platforms like Facebook and Google. By creating variations of high-performing content, institutions can better understand what resonates with prospective students, driving up engagement and conversions.As Mallory plays devil’s advocate, pointing out that institutions often have entrenched approval processes and slow-moving decision-making, Seth provides a clever solution: because Sprint Campaigns are all about refining existing content, they don’t necessarily require new approvals from committees. Instead, marketing teams can simply repackage already approved materials and reintroduce them in innovative ways. This approach enables faster execution and immediate results, making it an attractive option for institutions strapped for time and resources.Seth’s main piece of advice for institutions hesitant to try a Sprint Campaign? Focus on what you can do with the content you already have. It’s all about making the most of existing resources and bringing fresh energy to marketing efforts without the need for massive new investments.For those looking to explore innovative, low-cost solutions in higher education marketing, this episode is a must-listen. And if you’re curious about the future of college admissions marketing, be sure to check outThe Higher Ed Pulse’s ongoing series, High School to Higher Ed, where a father-daughter duo shares insights on how high school students perceive the college admissions process. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for infor

High School to Higher Ed: A Father/Daughter Perspective - Part 1: First Impressions Matter: How 9th Graders View CollegeIn this debut episode of our new pulse check series 'High School to Higher Ed: A Father/Daughter Perspective', hosts Emma and Kevin Cavanagh explore the college admissions process from a ninth grader's perspective. They discuss the early outreach from colleges, the influence of friends and family, the role of school counselors, and various platforms like Naviance and Niche that assist students in their college search. The conversation highlights the evolving landscape of college admissions and the importance of understanding how young people perceive these processes.Pulse Check Co-Hosts:Kevin Cavanaghhttps://www.linkedin.com/in/kevin-cavanagh-b4999b2a/Emma CavanaghEmma Cavanagh is a 9th grader at Glen Rock High School in Glen Rock, NJ, and an aspiring journalist. This is her first podcast, but she already has an impressive portfolio of academic and extracurricular achievements. Emma completed the Travis Manion Foundation Character and Leadership Course and earned professional recognition from the PEN America Free Expression Advocacy Institute, where she created a zine highlighting issues of free speech and freedom of the press. Emma recently completed a Modern Journalism course with NYU American Journalism Online and Rolling Stone Magazine, and is currently serving as an ambassador for the Sandra Day O'Connor Institute Civics and Debate Club. Her writing has earned her top honors in the Veterans of Foreign Wars Patriots Pen Essay Writing Contest, including first place in Glen Rock, first place in Bergen County, and recognition by New Jersey's Veteran of Foreign Wars leadership. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Higher Ed Pulse, co-hosts Seth and Mallory share their expert travel tips, just in time for the AMA Higher Ed Conference in Las Vegas. From where to eat, to how to maximize your hotel stay, they cover all the essentials for making your trip a success. The hosts also discuss the benefits of using AI-powered tools like ChatGPT for travel planning, while teasing an exciting upcoming virtual event, the AI Engage Summit.Key TakeawaysVegas travel tips: Go off-strip for unique experiences, and check out recommended shows and restaurants like O and Eggslut.Pack strategically: Utilize a capsule wardrobe and consider clothing rental services like Rent the Runway for versatility and convenience.Make the most of your hotel stay: Set preferences in loyalty accounts and be kind to hotel staff for potential upgrades and early check-ins.Rental car and flight advice: Skip filling up the rental gas tank and rebook your flights via apps to avoid delays.Network smarter at AMA: Plan ahead as the large setting of Caesar’s Palace can make organic connections harder.What are the best tips for traveling to AMA in Las Vegas?As Seth and Mallory prep for the AMA Higher Ed Conference, they begin with an important tip: go off-strip. Mallory emphasizes that exploring beyond the main tourist areas offers unique and rewarding experiences. Seth adds that Vegas is "a two-night town"—meaning you’ll want to make the most of your time and plan strategically for the longer stay during AMA.How can travelers maximize their hotel and flight experiences?Seth kicks off the practical tips with advice on getting early check-ins at hotels and setting up preferences in loyalty accounts. He recalls a time when he forgot to book a room, but managed to score a “secret room” by being upfront and kind to hotel staff. Mallory adds that packing a capsule wardrobe can be a lifesaver, allowing travelers to mix and match versatile pieces while still saving suitcase space.On flights, Seth advocates for booking direct flights whenever possible and rebooking on the airline's app if delays occur, giving an example of how this strategy saved him from an unexpected overnight layover.‍How can attendees make the most of AMA in Vegas?The hosts dive deeper into specific advice for Vegas. Mallory shares her favorite spots, from grabbing breakfast at Eggslut to dining at the upscale Stanton Social Prime inside Caesars Palace. She even suggests hitting speakeasies for a fun twist on nightlife. For entertainment, she recommends two Cirque du Soleil shows: the aquatic spectacular O, and the vibrant, interactive Mad Apple at New York-New York.Seth offers practical advice about navigating the large space at Caesars Palace. Since spontaneous meetups in this massive venue can be tough, he suggests planning ahead by exchanging contact info with colleagues beforehand to make sure you can connect during the event.‍What should listeners know about upcoming Enrollify events?For those who can't attend AMA or want to supplement their learning, Mallory teases the upcoming AI Engage Summit, a virtual event happening October 29-30, focusing on how AI is transforming enrollment marketing. Seth will be the keynote speaker, and the summit will offer key insights on how to integrate AI tools into your strategy, all without leaving your home or office.Eater’s Speakeasy Guide for Vegas - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Heather Daniels, Executive Director of Admission at Colorado State, shares insights on how CSU has revolutionized its student search approach. By leveraging data analytics and strategic adjustments, the institution has effectively maximized resources and focused on building a strong inquiry pool that has led toward stronger enrollment. This episode explores the importance of questioning traditional methods, adopting a collaborative leadership approach, and prioritizing a human-centered approach to student search.Key Takeaways:Data-Driven Decision Making: Analyze data to identify trends, optimize resource allocation, and make informed decisions.Strategic Adjustments: Question traditional methods and make data-driven adjustments to meet evolving student needs and expectations.Collaborative Leadership: Foster a collaborative environment where team members contribute to decision-making and strategy development.Continuous Evaluation: Regularly evaluate the effectiveness of student search strategies and make necessary adjustments.Personalized Communication: Leverage personalized messaging through text and in-app messaging to enhance engagement.Parent Engagement: Engage parents through webinars and other channels to create a sense of connection and involvement.Human-Centered Approach: Foster a sense of community and personal connection to attract and retain prospective students.Guest Name: Heather Daniels, Executive Director of Admissions, Colorado State UniversityGuest Social: https://www.linkedin.com/in/heather-daniels-5a19838/Guest Bio: Heather Daniels is the Executive Director of Admissions at Colorado State University in Fort Collins, Colorado. Prior to coming to CSU, Heather spent 11 years at Willamette University, in Salem, Oregon, in both the Undergraduate Admissions Office and the Graduate School of Education. In her role at Colorado State, Heather serves as a key member in the Division of Enrollment & Access which includes Admissions, Financial Aid and the Registrar’s Office. Heather earned a bachelor’s degree at Edgewood College, and a Master of Education in Organization, Leadership, Performance and Change at Colorado State University. Pulse Check Host: Trent Gilbert - VP of Student Search Solutions at Carnegiehttps://www.linkedin.com/in/trentgilbert/Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process. pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.LI https://www.linkedin.com/in/trentgilbert/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Register for Element Discovery WebinarLearn more about AI-Generative Site SearchHosts Mallory and Seth dive into the future of higher education website design, focusing on AI-powered site search as a game changer for recruitment. They discuss the evolution of user behavior in search and how institutions can harness AI to provide a more engaging, personalized experience for prospective students. This episode highlights the power of proactive search tools and their potential to increase student engagement and application rates.‍Key TakeawaysAI-powered search is transforming higher ed recruitment: Personalized, responsive search can keep students engaged on your site.Prospective students are asking longer, more specific questions: Institutions need to adapt to new search behaviors, like conversational queries similar to Google or ChatGPT searches.Reducing friction leads to better results: AI site searches can reduce drop-off rates by offering seamless, intuitive answers in real-time.Improved discoverability can reduce the need for traditional inquiry forms: By providing instant answers, AI can streamline the recruitment process.New technologies like Element Discovery are already in the market: This tool offers a generative AI solution to enhance prospective student engagement on websites.‍How can AI-powered site search transform recruitment?Seth and Mallory start by reflecting on a shared childhood obsession—fluffernutters—but quickly transition to more serious topics around website search in higher education. Mallory explains that websites play a critical role in the recruitment process, and if they're difficult to navigate or search, prospective students will quickly move on to competitor sites. Seth emphasizes the importance of ensuring the primary audience, prospective students, can easily find the information they need. The key to success? Discoverability.‍How is user search behavior evolving, and why should higher ed take note?Mallory highlights that prospective students today are more likely to use longer, conversational queries, similar to how people search on Google or ChatGPT. A student might ask, "What will I learn in Business Management 101?" rather than just typing "business management." The challenge for higher ed institutions is to adapt to this shift in search behavior. By leveraging AI, schools can provide more concise, relevant results that truly answer the student's question, creating a more meaningful interaction.‍What role does AI play in revolutionizing the higher ed website experience?Mallory and Seth discuss the potential of AI in enhancing the user experience on college websites. AI-powered tools, like Element Discovery, can provide answers directly within the search function and even anticipate follow-up questions. This seamless experience allows prospective students to gather the information they need without leaving the site, reducing the likelihood of them switching to a competitor. Seth also notes how this approach could eventually reduce the reliance on traditional request-for-information forms, making real-time engagement more efficient and effective.By streamlining the search process and providing immediate answers, AI has the potential to revolutionize how students interact with higher ed websites. Mallory and Seth express excitement about the future of this technology and how it could enhance recruitment efforts by transforming how institutions serve prospective students online. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Mallory Willsea speaks with Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School, live from HighEdWeb. They discuss Joshua's session on advancing into senior leadership roles in higher ed, focusing on practical steps for career growth, team advancement, and personal development. If you're an aspiring leader looking for actionable strategies to take your career to the next level, this episode is packed with invaluable advice.Key TakeawaysBuild cross-campus partnerships: Collaborate beyond your team and personalize communications to foster stronger relationships.Focus on outcomes, not processes: Empower your team by focusing on goals and giving them the freedom to experiment and innovate.Invest in personal growth: Attend conferences, network, and join professional development opportunities to build visibility and leadership skills.Be an advocate for your team: Champion their growth and success, even if it means encouraging them to explore opportunities outside your organization.Leadership visibility: Know your campus leadership and tailor your communication to each decision-maker’s priorities and style.How do you transition to a senior leadership role in higher education?Joshua's session at HighEdWeb focused on helping mid-career professionals, those in managerial roles for 3 to 7 years, to move into senior leadership positions. One of the key strategies he emphasizes is building partnerships across the campus. Rather than staying siloed within your team, you should reach out to colleagues from other departments, focusing on how your work impacts their day-to-day operations. Personalizing your communication and understanding their challenges is crucial for gaining support and collaboration, which can help advance your career within the institution.What should leaders do to advocate for their teams?Joshua shares that an important aspect of leadership is being your team's biggest advocate. He reflects on his own leadership journey and how his desire to create a supportive environment stems from wanting to be the type of leader he wished he had earlier in his career. By focusing on outcomes rather than micromanaging processes, leaders can give their teams the autonomy to innovate, experiment, and grow. Joshua stresses that advocating for your team doesn't stop at their current role—sometimes, it’s about encouraging team members to seek opportunities outside the organization if that’s what will help them grow professionally.What advice does Joshua offer for aspiring leaders to advance their own careers?Joshua underscores the importance of investing in oneself. He encourages leaders to join professional organizations, volunteer, attend conferences like HighEdWeb, and take opportunities to speak, present, or participate in podcasts. This, he argues, builds personal branding and visibility, both of which are critical for career advancement. Networking outside of your immediate environment can open doors to opportunities that may not even be visible otherwise. Additionally, Joshua notes that staying engaged with professional development can make you a more effective leader, both for your team and your institution.What obstacles has Joshua encountered in his leadership journey?Joshua shares two significant challenges he has faced in his leadership journey. First, he acknowledges that sometimes opportunities within your current institution may be limited, and it can be helpful to consider roles outside the university setting, such as in vendor or agency work, to gain a broader perspective before returning to higher ed. Secondly, he addresses the challenges of navigating leadership as a Black man in America, particularly in light of political shifts that influence higher education policies in different states. This has prompted him to be mindful of the realities that could impact both his personal and professional life, especially when considering future opportunities.How can senior leaders support their teams in advancing their careers?Joshua urges senior leaders to be proactive in supporting their teams’ career growth. He suggests that leaders should not only focus on their current job titles but also consider their potential. Offering experiences, such as participating in strategy meetings or gaining exposure to high-level decisions, can prepare team members for future leadership roles. He also emphasizes the importance of sharing information strategically to help team members understand the broader context of leadership challenges, which will ultimately help them grow. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at el

In Part 4 of this Pulse Check series, "The Future of Student Search: The Human Connection," Trent Gilbert and Dr. Alejandra Sosa Pieroni delve into the crucial role of human interaction in the future of Student Search. They argue that institutions must possess a deep understanding of their own unique qualities and values to effectively connect with prospective students. By tailoring their communication to meet the specific needs and preferences of their target audience, institutions can foster personalized relationships and create a welcoming environment.Key Takeaways:Self-awareness: Institutions must have a clear understanding of their unique identity and values.Audience understanding: Tailoring communication to the specific needs and preferences of prospective students is essential.Supportive infrastructure: A positive workplace culture and well-trained staff are crucial for fostering human connections.Guest Name: Alejandra Soa Pieroni - Executive Vice President for Enrollment, Marketing & Student SuccessGuest Social: https://www.linkedin.com/in/alejandra-c-sosa-pieroni-ed-d-b7754031/Guest Bio: Dr. Alejandra Sosa Pieroni is a higher education professional with nineteen years of experience in enrollment management, specializing in student recruitment, marketing, financial aid practices, student success, and strategic enrollment planning. She is the executive vice president of enrollment, marketing, and student success at Georgia Southern University. Before her appointment at Georgia Southern in April 2023, she served as an Enrollment Management Consultant where she worked with institution leaders to help them optimize their enrollment practice to achieve university goals and objectives. Prior to that, she served as the Executive Director of Admissions and Financial Aid at Stetson University, Vice President of Enrollment Management at Walsh University, Director of Admissions at Mercer University, Associate Director of Admissions at Florida Southern College, and Director of Online Degree Completion at Tiffin University. Pulse Check Host: Trent Gilbert - VP of Student Search Solutions at Carnegiehttps://www.linkedin.com/in/trentgilbert/Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process. pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.LI https://www.linkedin.com/in/trentgilbert/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode recorded live at NACAC, Mallory sits down with Troy Singer, Digital Marketing Specialist at Ring Digital and co-host of the Higher Ed Marketer Podcast. As they wrap up their time at the NACAC conference, the conversation dives into Troy’s personal use of artificial intelligence (AI) for enhancing his happiness, confidence, and daily effectiveness. The discussion focuses on how AI can be integrated into both professional and personal life to improve productivity and streamline tasks.Key Takeaways:AI can enhance personal happiness and confidence by helping manage daily tasks and communications more effectively.Tools like Perplexity, ChatGPT, and Firefly’s Notetaker can simplify tasks, from meal planning to managing emails and meetings.Custom GPTs are easy to create and can be highly effective for personal productivity, such as automating responses or managing to-do lists.Troy’s AI-powered personal assistant project aims to integrate Outlook, Salesforce, and ChatGPT to monitor emails, prioritize tasks, and streamline communication.AI helps professionals not only be more productive at work but also find balance and joy in their personal lives.What is Troy’s perspective on using AI for personal happiness and productivity?Troy is a strong advocate for using AI to boost both personal happiness and productivity. He explains that AI helps him manage daily tasks more efficiently, boosting his confidence in managing his professional and personal life. He highlights how, in the past, people were encouraged to figure things out independently before asking for help, but with AI, individuals can now ask for assistance in navigating scenarios more effectively.Troy uses AI tools like Perplexity for quick and real-time answers, ChatGPT for customized responses, and Firefly’s Notetaker to help him stay present during meetings. For him, these tools act as digital mentors that help streamline his work and enhance his personal life, making him a more effective and confident individual.What are Troy’s favorite AI tools, and how does he use them?Troy mentions that he regularly uses about 10 AI platforms, but his top three are:Perplexity – A smarter alternative to Google, providing real-time, in-depth information. Troy uses it to handle 80% of his queries, getting up-to-date, detailed answers faster than traditional search engines.ChatGPT – Troy has created several custom GPTs, which act as personal assistants in various tasks. He uses them for writing notes, crafting professional responses, and enhancing communication.Firefly’s Notetaker – This tool helps Troy stay present during meetings by automatically taking notes and integrating them into Salesforce. It also generates reports tailored to his team and superior’s preferences.These tools help Troy streamline his workflow, allowing him to focus on more critical tasks and maintain a high level of productivity.What is Troy’s AI-powered “masterpiece” project?Troy is working on building an AI-powered personal assistant to help manage his professional life more effectively. His project will integrate Outlook, Salesforce, and ChatGPT to monitor emails, suggest responses, and prioritize tasks in real time. The goal is to create a system that will scan incoming emails, run them through ChatGPT for suggested responses, and prioritize them based on importance. The assistant will also use platforms like Power Automate and Microsoft’s To Do to automate and track tasks.Troy’s vision is to build a personalized assistant similar to Iron Man’s “Jarvis,” but he plans to name it after a female figure. He aims to complete the project within a few weeks and hopes to share his progress with others once it’s finished.How does AI impact Troy’s personal life?Troy emphasizes that AI doesn’t just improve his professional life but also enhances his personal happiness and effectiveness. He uses AI for everyday tasks like finding recipes based on available ingredients, making travel plans, and improving his overall life management. The confidence and efficiency he gains from AI positively affect his relationships and personal well-being, allowing him to enjoy life more fully. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode of The Higher Ed Pulse recorded live at HighEdWeb 2024, Mallory Willsea sits down with Melanie Lindahl, Senior UX/Web Designer, Developer, and Project Manager at the University of Texas at Austin School of Law. Together, they dive into Melanie’s career journey, the challenges of working in male-dominated spaces, and the importance of advocating for oneself in the workplace. They also reflect on the significance of creating inclusive environments, particularly within the higher education web community.Key TakeawaysMulti-faceted career paths: Embrace diverse roles that align with your strengths, whether in design, development, or leadership.Navigating male-dominated spaces: Acknowledge and address microaggressions, and understand the importance of standing up for oneself.Advocacy and empowerment: Women need to advocate for themselves in professional settings and find supportive communities, even when it feels intimidating.Importance of words and communication: The language used in the workplace, especially in male-dominated spaces, can reveal underlying biases and impact perceptions.Inclusive communities: Spaces like the Hi Ed Web community offer supportive environments for individuals navigating tech and web development in higher ed.How did Melanie Lindahl’s multifaceted career develop?Melanie’s career in web development, UX, and project management evolved naturally from her artistic background and meticulous personality. Her journey highlights the importance of balancing creativity and leadership skills. She speaks passionately about her love for organization, which drew her toward project management, and how coding matched her detail-oriented nature. As a result, her career encompasses a wide range of responsibilities, including web design, development, and leadership roles.What challenges has she faced as a woman in tech?As the only woman on both her direct team and the broader IT team, Melanie has had to navigate a male-dominated space. While her team is supportive, she recognizes that working without female camaraderie brings its own challenges. Throughout her career, she’s encountered microaggressions—subtle and often unintentional behaviors or remarks that undermine women's authority. For example, she has observed male colleagues using dismissive language to describe female leaders. These experiences highlight the systemic issues that persist in workplace cultures, especially around gender dynamics.What advice does Melanie have for women entering similar spaces?For young women starting their careers, Melanie emphasizes the importance of self-advocacy. Drawing from her own experiences, she encourages women to stand up for themselves, even when it feels uncomfortable or risky. She also recommends reading “The Feminist Fight Club,” a book that provides practical strategies for handling workplace challenges. While standing up to microaggressions can be intimidating, Melanie stresses that women must be their own advocates, as they are often their best and only champions in these situations.Are there support systems available for women in male-dominated fields?Melanie acknowledges the complexities of creating formal women’s support groups, especially within institutions bound by Title IX regulations. While it is important to have spaces where women can share experiences, the obligation to report sensitive issues can make these spaces feel less safe. Nevertheless, Melanie expresses her desire to foster community among women in her department and is hopeful about finding ways to support female colleagues in the future.What makes the HEW community special?Melanie highlights the inclusivity and supportiveness of the HEW community, soon to be rebranded as the Digital Collegium. She describes it as a place where she feels heard, safe, and valued, encouraging others to join this space as they enter the higher education web development field. This sense of belonging contrasts with her experiences in male-dominated teams, emphasizing the importance of finding professional networks that champion inclusion and empathy.In closing, Melanie and Mallory reflect on the value of conferences like HEW for creating space to discuss critical topics such as gender dynamics in the workplace. Melanie’s insights serve as a powerful reminder of the importance of inclusive communities and the need for ongoing conversations around advocacy and empowerment. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth and Mallory explore the rising consumer confidence crisis in higher education. As more students and families question the value of a traditional college degree, higher ed institutions are faced with the challenge of proving their worth in an evolving marketplace. Key Takeaways:The consumer confidence crisis in higher ed is growing, with fewer Americans believing in the value of a college degree.Marketers must focus on program-level success stories to combat negative perceptions of the overall industry.ROI transparency is critical: colleges should openly share post-graduation employment stats and wage outcomes to attract value-conscious students.Micro-credentials and alternative pathways are rising in demand, but many institutions question their financial sustainability.Brand matters more than ever in higher ed, with some institutions able to rise above the industry-wide confidence crisis.Growth in the future will likely be more "surgical," requiring a focus on high-performing programs rather than an institution-wide approach.Register for the AI Engage SummitGeorgetown University’s Center on Education and the Workforce UPCEA Report: 10 Schools With Alternative Credentials2020 Strada PollUS News - Is College Worth It?Google Trends - Is College Worth It? - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode of Higher Ed Pulse live from NACAC, Mallory Willsea sits down with Adanna Smith, University Counselor at Wayne State University, to discuss pivotal legislative initiatives in Michigan aimed at increasing student access to education. They explore bills that address testing mandates, FAFSA requirements, and support for middle schoolers, all designed to break down barriers and enhance student opportunities in the state.Key TakeawaysHouse Bills 4810 and 4811: These bills aim to eliminate mandatory SAT scores on transcripts and the essay portion, aligning Michigan with test-optional trends.Universal FAFSA requirement: The push for a statewide FAFSA mandate could unlock opportunities for scholarships and financial aid, especially for first-generation students.Supporting middle school access: A new initiative targets career exploration and skills development for middle schoolers, helping to meet Michigan’s 60 by 30 goal.What are Michigan’s House Bills 4810 and 4811?Adanna shares that these bills focus on eliminating the requirement for the Michigan Merit Exam (SAT) score to be posted on high school transcripts. Many schools are now test-optional, and this mandate may inadvertently hinder students from gaining admission or receiving scholarships. By removing the SAT score requirement, students have more flexibility in their applications. Additionally, the bills would eliminate the essay portion of the SAT, which many institutions no longer require for admission, and the WorkKeys component, which has lost relevance in today’s job market.How will a universal FAFSA bill impact Michigan students?Adanna highlights the importance of a universal FAFSA bill currently being considered in Michigan. This legislation would require all students to complete the FAFSA as part of their application process. The completion of FAFSA is a critical step for students, particularly first-generation and lower-income families, in accessing scholarships and financial aid. Adanna emphasizes that many students are unaware of the aid opportunities available to them, and this bill would help ensure that they don’t miss out on critical funding. Furthermore, it aligns with Michigan's broader goal to increase the number of adults with a college degree or trade certificate by 2030.What is the importance of middle school initiatives in education access?Adanna discusses her involvement in the development of a new committee within MACAC aimed at supporting middle school counselors. The goal is to expose middle school students to various career paths and the skills necessary to succeed in those professions. This early intervention plays a key role in helping Michigan meet its ambitious goal of having 60% of working-age adults equipped with a college degree or trade certification by 2030. By reaching students earlier, the initiative aims to create equitable access to education and career opportunities. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at NACAC in Los Angeles, this episode features Allison Lanier, Director of Client Engagement, discussing how AI is transforming brand building and content creation for institutions with lean resources. Allison shares insights on using AI tools like ChatGPT to support brand consistency, improve digital experiences, and optimize program pages. The conversation highlights AI's role in alleviating pressure on small teams and enhancing collaboration between marketing and admissions.Key TakeawaysAI Helps Lean Teams Scale Efforts: AI can streamline content creation, helping small teams focus on strategic tasks and reduce time spent on manual processes.AI Supports Brand Building: By inputting established brand voice and tone into AI tools, institutions can generate consistent, on-brand content for websites, program pages, and digital marketing efforts.Start with Playfulness: Don’t fear AI—start experimenting with it as a research and ideation tool before fully integrating it into your workflow.How can AI enhance brand building for small institutions?Allison explains how AI tools like ChatGPT are a game changer for institutions with limited resources. Many schools struggle with branding and digital content creation because they don’t have the capacity to invest in a full-time marketing team. By using AI, institutions can input their brand’s voice, tone, and vocabulary to generate consistent content for program pages, websites, and other digital touchpoints. This not only helps maintain a strong brand presence but also enables teams to work faster and more effectively.What impact can AI have on higher education marketing?One of the most powerful use cases of AI is in content ideation, particularly for program pages, which Allison calls the “sales pages” of an institution. With AI, teams can generate outlines and keyword suggestions that fit their institution's voice, helping them create more compelling content faster. While AI should never fully replace human input, it’s an invaluable tool for overcoming “blank page syndrome” and accelerating the research and drafting process.What advice does Allison offer for hesitant users?For those hesitant to embrace AI, Allison recommends starting small—use it as a research tool or experiment with simple, non-work-related tasks, like creating a shopping list. The key is to familiarize yourself with the technology in a playful and stress-free way, so you can become comfortable with its capabilities and start incorporating it into your workflow more effectively.Allison also highlights the importance of marketing and admissions teams working collaboratively, especially when using AI to streamline efforts. Building a strong partnership between these teams can ensure more cohesive messaging and better student engagement across digital platforms. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode recorded live at NACAC, we chat with Derek Faasse, Director of Undergraduate Admissions at Capital University, about the evolving pathways to leadership in higher education. As a presenter and planning committee member for next year's NACAC conference in Columbus, Derek shares insights on how aspiring leaders can navigate their careers, the challenges facing admissions professionals today, and the opportunities that come with leadership in higher education.Key TakeawaysPathways to Leadership Vary: There are many different routes to leadership, whether through staying at the same institution or relocating across the country to find new opportunities.Leadership in Higher Ed Faces Unique Challenges: Enrollment cliffs, the Supreme Court’s decisions, and industry changes are driving many admissions professionals to explore roles outside of higher ed.Mentorship and Lifelong Learning Matter: Seeking mentorship from both inside and outside of your institution, and committing to continuous learning, are key to progressing into leadership roles.What leadership pathways exist in higher education admissions?Derek Faasse's presentation at NACAC focuses on the many ways admissions professionals can step into leadership roles. From those who move across the country for new opportunities to others who work their way up at their alma mater, there is no one-size-fits-all approach to career growth in higher education. In fact, Fossey noted that director positions in admissions are on the rise, but there’s a gap in leadership readiness that aspiring directors must be prepared to fill.Why are there so many open director positions in higher education admissions?Derek attributes the increase in job openings to several factors, including the ongoing brain drain in higher education. Many professionals are leaving for roles in the ed-tech space or outside the sector altogether due to the pressures of enrollment declines and legislative changes. This shift, however, creates opportunities for rising professionals to step into leadership roles, offering a chance to reshape the field.How can aspiring leaders prepare for the next step in their careers?Faasse emphasizes the importance of mentorship and continuous learning. Aspiring leaders need to actively seek out guidance from current directors and industry professionals, including those on the vendor side of higher ed. It's also essential to cultivate skills and confidence along the way. According to Derek, aspiring leaders should embrace a mindset of lifelong learning, consistency, and growth to move ahead in their careers. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Future of Student Search Pulse Check Series is sponsored by Carnegie. When talking about the future of Student Search, you can’t go a day without talking about the impact of technology and AI. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Paul LeBlanc, Former President of Southern New Hampshire University, discuss how technology can be used to amplify and improve human connections and the impact of AI on the workforce. They discuss the ethical considerations of AI and the importance of using it in ways that align with human values. Key takeaways include:The use of technology to amplify and improve human relationships, rather than replace them.How AI has the potential to radically change the workforce.Ethical considerations that are crucial in the development and use of AI.How AI is changing the landscape of Student Search.Links:“Applying AI to Rebuild Middle Class Jobs,” by David Autor on nber.orgTechnological revolutions and techno-economic paradigms by Carlota Perez on jstor.comPaul’s Book Broken: How Our Social Systems are Failing Us and How We Can Fix Them https://www.amazon.com/Broken-Social-Systems-Failing-Them/dp/1637741766Guest Name: Paul LeBlanc, Former President, Southern New Hampshire UniversityGuest Bio: Paul LeBlanc spent two-decades as president of Southern New Hampshire University and helped transform the struggling private residential institution of 2,500 students into the largest higher education provider in the United States, renowned for its excellence in online education. LeBlanc, who retired from his post at SNHU this past June, is now the co-founder of Human Systems, a company working to reimagine learning for the age of AI.Guest Social: https://www.linkedin.com/in/paul-j-leblanc-6a17749/Pulse Check Host: Trent Gilbert - VP of Student Search Solutions at Carnegiehttps://www.linkedin.com/in/trentgilbert/Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Higher Ed Pulse, the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus. Nathan discusses the evolution and future of the traditional university view book, touching on how institutions can better personalize and digitize their marketing materials. His insights offer a fresh perspective on how digital innovation can transform the student recruitment process and enhance the student experience.Key Takeaways:The future of the view book is digital, enabling personalized and instantaneous communication.PDFs and printed materials are limited in scale, personalization, and accessibility.Digital view book allow institutions to tailor content to individual students, enhancing engagement and conversion rates.Integration with CRM systems can help create a more seamless, personalized experience throughout the entire recruitment process.Print is not dead, but digital avenues are essential for meeting modern student expectations.What’s changing in the world of view book?Nathan Monk, co-founder of Prospectus Plus, explains how traditional printed view book are becoming less effective in today’s digital-first world. While physical materials have their appeal, especially in terms of visual quality and tactile experience, they fall short in scalability, personalization, and flexibility. Nathan points out that printing is expensive and not easily individualized for students with specific interests, which is where digital tools step in.What does the future of the view book look like?The future of the view book, according to Nathan, is something closer to a personalized, pre-application companion for students. Digital view book offer a seamless, individualized experience for students, focusing only on the content that matters to them. For example, instead of showing students information on every program, universities can customize the content based on a student’s specific interests, making the view book more relevant and engaging.Nathan also emphasizes the importance of accessibility and user experience, two areas where PDFs often fall short. Most students view content on mobile devices, where traditional PDFs are clunky and hard to navigate. Digital view book, by contrast, are responsive and can adapt to any screen size, providing a much better experience.How can universities personalize the student experience using digital view book?Prospectus Plus takes personalization to the next level by integrating with university CRM systems. This integration allows for ongoing personalization of the student journey. Nathan explains that Prospectus Plus collects relevant information about students upfront and shares it with the CRM to ensure that future communications are personalized, timely, and relevant. This personalized content helps universities engage students at key points in their journey, potentially increasing conversion rates and improving their overall experience.What role does print still play in marketing materials?While Nathan advocates for a primarily digital future, he acknowledges that print still has its place. Printed materials can be powerful tools for certain audiences, but universities must rethink how they use print. He advises focusing on personalized, instant communication when possible, and reserving print for specific strategic purposes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode, live from the HighEdWeb 2024 conference, Mallory sat down with Jessica Pontarelli, Assistant Director of Communications at Brown University. Jessica shares her expertise on how universities can navigate the challenges of communicating civic engagement in a polarized landscape. With a focus on the power of storytelling, hope, and positive messaging, Jessica offers actionable advice for higher ed professionals tackling these issues on their campuses.Key Takeaways:Polarization often leads to personalization of ideologies, making disagreements feel like personal attacks.Universities should prioritize telling positive stories, even amidst challenging times, to create a balanced narrative.Leveraging the "power of hope" can help communicators connect with their audience during difficult conversations.Civic engagement on college campuses is increasing, and institutions must find ways to foster unity while respecting diverse viewpoints.What is polarization, and why is it important for colleges to address it?Jessica explains that polarization occurs when people move towards extreme ideological positions, often leading to a breakdown in dialogue and connections across differences. This issue is especially prevalent in today's higher education landscape, where campuses are often the epicenters of civic engagement and protests. For universities, addressing polarization is essential because it impacts campus unity and the overall student experience. Jessica highlights that while each campus has unique dynamics, the broader trend of heightened civic engagement presents challenges that require thoughtful communication strategies.How can universities communicate effectively in a polarized landscape?Jessica emphasizes the importance of storytelling, particularly focusing on positive narratives. She mentions the "good news effect" and constructive journalism as tools that can help balance the difficult issues universities must address. While it's crucial to acknowledge the hard realities, communicators should also highlight the good happening on campus. This can help foster a sense of connection and hope among students, faculty, and the broader community. By telling stories of success, progress, and community impact, universities can create a more constructive dialogue, even in divisive times.What advice does Jessica offer for communicators navigating polarization?Jessica’s key piece of advice is to "yield to the power of hope." She believes that, despite the challenges of polarization, people fundamentally want to see others succeed and do well. As a communicator, it's essential to tap into that shared desire for positive outcomes by continuing to tell hopeful and constructive stories. Additionally, Jessica stresses the importance of building connections through stories that encourage action and engagement, rather than merely focusing on the negative aspects of societal or campus issues.Why should higher education professionals attend the HighEdWeb conference?As a regular attendee, Jessica praises the HighEdWeb conference for its collaborative and supportive environment. She values the wide range of topics covered, which provide valuable insights that attendees can take back to their campuses. The conference offers something for everyone, from communicators to web professionals, and fosters a sense of community among those working in higher ed.To dive deeper into how colleges can communicate civic engagement in a polarized world, listen to the full episode featuring Jessica Pontarelli. Her insights into storytelling and the power of hope are invaluable for higher education professionals. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University of Kansas. Margaret shares invaluable insights into how to conduct effective interviews for marketing stories. From setting clear goals to crafting compelling questions, Margaret provides a step-by-step guide to ensure your interviews yield authentic and engaging content. This conversation is packed with practical tips that any higher ed marketer can use to improve their storytelling techniques.Key TakeawaysAlways conduct a real interview, avoiding email-based Q&A to capture authentic responses.Pre-interview preparation is key—gather background info and share expectations to make the interviewee comfortable.Focus on open-ended questions and follow-ups to unlock deeper, more specific answers.Repurpose interview content across different platforms, from social media to web copy, for maximum impact.Setting Clear Goals and Defining Your AudienceWhen planning a marketing story, your first step should always be to define your goals. Margaret explains that each interview should aim to achieve one primary outcome. Whether it's answering prospective students’ questions, highlighting a faculty member’s research, or offering a fresh perspective on a relevant issue, being clear about your goal ensures that your interview stays focused. This approach helps you shape the interview questions and the direction of the conversation.Furthermore, understanding your audience is crucial. Are you speaking to prospective students, current students, or perhaps peer institutions? The audience will determine the tone of the story and the types of questions you ask. For example, a spotlight on faculty will have a different approach than one designed for prospective students. By aligning your goals with your audience’s needs, you can create more targeted and meaningful content.Conducting a Genuine InterviewMargaret’s first piece of advice is deceptively simple: always conduct a live interview. While it may be tempting to email a list of questions, this approach often yields stiff, over-rehearsed responses that lack the authenticity of a real conversation. Conducting an interview via Zoom, phone, or in person allows for a more organic exchange. You'll be able to capture anecdotes, natural pauses, and other nuances that can make your story richer and more engaging.Email responses often come in overly polished, making it difficult to cut down or edit. Additionally, the back-and-forth of a real interview gives you the opportunity to ask follow-up questions, probe deeper into interesting points, and ensure you're getting the most out of your subject. As Margaret notes, a genuine interview helps you develop better content and ensures that your story resonates with your audience.Pre-Interview Prep: Setting the Stage for SuccessA successful interview begins before the first question is even asked. Margaret suggests gathering background information such as names, pronouns, job titles, and other essential details ahead of time. This helps the interviewee feel comfortable and ensures accuracy in your story. Sharing a rough idea of the questions you plan to ask also gives the interviewee time to think about their answers, making the actual interview process smoother and more productive.It's also important to manage expectations. Let your interviewee know how long the interview will take, how it will be used, and whether it will be recorded. This clarity reduces anxiety and builds trust. For student interviews, Margaret advises asking for information like their major, year in school, and hometown, which helps ease them into the conversation.Crafting and Ranking Your QuestionsOne of the most critical aspects of a successful interview is asking the right questions. Margaret recommends writing your questions in advance and ranking them to ensure you hit all the key points. Start with some easy, yes-or-no questions to get the interviewee comfortable, then move on to open-ended questions that encourage deeper answers.Questions that focus on the "how" and "why" of the person’s experience will yield richer content. For example, asking a student, “What made you realize this major was the right choice for you?” encourages them to share personal stories and insights. Always be ready to follow up on answers that seem intriguing or require clarification. Simple prompts like “Tell me more about that” or “I’m so curious about…” can help you uncover more interesting details.Repurposing Interview Content Across ChannelsOne of the best ways to maximize the value of your interviews is to repurpose the content across different platforms. Whether you’re turning it into a blog post, social media snippet, or video short, interviews provide versatile material. Margaret emphasizes the importance of pre-reporting in this process. For example, if a student interview touches on their study abroad experience, that segment could b

In this episode of The Higher Pulse, host Mallory Willsea sits down with Thom Chesney, President of Southwestern College in Santa Fe, during the HighEdWeb Conference. They discuss the critical role of the institution's website in shaping student engagement, how small teams can maximize their impact, and the importance of embracing AI in marketing and operations. Thom also shares insights from his career as a college president and how Southwestern College is refining its digital presence to meet the needs of today's graduate students.Key TakeawaysSouthwestern College's website serves as the digital front door, crucial for engaging prospective students, alumni, and donors, especially as 80% of its students now study remotely.Video and storytelling are key components in attracting graduate students, particularly through platforms like YouTube, which outperforms other channels like Instagram for their target demographic.AI tools, such as ChatGPT, are being experimented with for content creation and SEO, with a focus on enhancing team efficiency, especially for smaller marketing teams.Why Is a College President Attending the Hyatt Web Conference?Thom Chesney explains why he is attending the Hyatt Web Conference as one of the few college presidents present. He emphasizes that a college’s website is its primary storytelling tool. At Southwestern College, this digital front door is where students, donors, and alumni first connect with the institution. Thom is looking for innovative ways to improve their web presence, as the last major update occurred before COVID. With a focus on outcomes and the student experience, Southwestern College is planning a web redesign to better showcase their transformational, student-centered programs.How Does Southwestern College Use Its Website to Attract Students?As a graduate-only institution, Southwestern College attracts adult learners, many of whom are rethinking or shifting their careers. Thom highlights that prospective students visit the website to understand how long their programs will take, the career opportunities available post-graduation, and to hear directly from current students and faculty. Southwestern focuses heavily on experiential learning and student outcomes, so incorporating video testimonials and real-world stories into their web presence is essential. Moving forward, they are refining their web content strategy to better align with where students are—like YouTube—while also ensuring their small team can maximize impact by focusing on the most effective platforms.How Is AI Being Integrated into the College's Marketing?When asked about AI’s role in Southwestern College’s operations, Thom explains that while they're still in the experimental stage, the potential is clear. Tools like ChatGPT are being used to draft content and help their team, which includes graduate assistants and interns, streamline workflows. This experimentation with AI also extends to analyzing current web content, identifying emerging themes, and improving SEO performance. Although Southwestern is cautious about fully replacing human interaction with AI, Thom sees its potential in enhancing efficiency, particularly for smaller marketing teams that need to do more with less.Ready for More?If you want to learn more about how Southwestern College is redefining its web presence and how AI is shaping higher ed marketing, listen to the full episode of The Pulse. Stay tuned for more insights into how college leaders like Thom Chesney are leveraging digital strategies to attract the right students. Catch up with the latest The Pulse episodes and explore cutting-edge trends in higher education marketing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Higher Ed Pulse Podcast, Mallory chats with Andy Shearouse, Assistant Director of the EDGE Center at Augustana College, during the 2024 HighEdWeb conference. Andy dives into the concept of "intrapreneurship" and how individuals within institutions can foster innovation and drive meaningful change from the inside. Through personal experiences and insightful examples, Andy explains how anyone can become a difference-maker on campus by adopting an entrepreneurial mindset and identifying opportunities for improvement.Key TakeawaysIntrapreneurship encourages staff to channel entrepreneurial energy internally, driving change within an organization.The best innovations often come from those closest to daily processes, like student services or campus operations.Developing an "entrepreneurial mindset" involves problem-first thinking, self-confidence, and a willingness to seek small, impactful wins.Higher education institutions can benefit significantly from empowering staff to identify inefficiencies and implement creative solutions.What is Intrapreneurship, and Why Does It Matter in Higher Education?Intrapreneurship is the practice of fostering entrepreneurial innovation within an existing organization. Andy Shearouse highlights the importance of encouraging faculty and staff to think like entrepreneurs, focusing on improving internal processes and services. This mindset differs from traditional entrepreneurship by emphasizing change from within, allowing institutions to become more adaptable and student-centered. For example, Andy discusses how colleges that quickly addressed the growing demand for mental health services were able to stay ahead of student needs and become more supportive environments.How Can Intrapreneurship Solve Campus-Wide Problems?Andy shared several real-world examples of intrapreneurship at work. One standout case involved transforming the course add/drop process at Augustana College from a cumbersome paper-based system to an efficient online solution. The initiative was driven by the Career Development Office, which recognized the inefficiencies students and staff faced. This change significantly improved the student experience, highlighting how even small departments can spearhead major improvements that benefit the entire campus community.What Traits Make a Successful Intrapreneur?The entrepreneurial mindset is key to becoming an intrapreneur. Andy outlines six traits of successful entrepreneurs, with the top two being: saying "yes, I can" when presented with a challenge and focusing on solving problems, not just pushing products. Intrapreneurs are proactive, identifying gaps and inefficiencies in their organizations and working creatively to address them. They don’t need to overhaul entire systems overnight but instead look for small wins that snowball into broader, lasting changes. This problem-solving mindset is what empowers intrapreneurs to reshape their institutions incrementally.If you’re intrigued by the idea of sparking change at your institution, you won’t want to miss the full episode. Listen now to discover more examples of how intrapreneurship can drive innovation in higher education! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Anthony Robinson, founder of The Devoted, a new marketing agency that brings an authentic, bold voice to higher education. Live from HighEdWeb, this conversation dives into the journey of building a Black-owned agency in a space where representation matters, Anthony’s fresh take on marketing, and the real-life impact of using AI tools to enhance client relationships. From groundbreaking projects to the role of generative AI, this episode is packed with insights into both the challenges and opportunities in today’s higher ed marketing landscape.Key TakeawaysThe Devoted is one of the few Black-owned marketing agencies in higher education, focused on offering authentic messaging that reflects the diversity of student populations.Anthony Robinson emphasizes the importance of real, direct marketing and the role of partnerships built on transparency and mutual accountability.AI plays a key role in The Devoted’s operations, acting as a "second brain" to manage complex decision-making and streamline workflows.Authenticity is at the core of The Devoted's strategy—whether it's tackling societal issues like juvenile justice or working with educational institutions, the agency is committed to creating meaningful, real-world impact.What Inspired the Launch of The Devoted?Anthony Robinson reflects on his 15-year journey in higher education, which culminated in the creation of The Devoted, a Black-owned marketing agency. Anthony notes a glaring gap in higher ed marketing—there were no Black-owned agencies that truly represented the diversity of the students universities aim to recruit. His agency was built to fill this need, offering schools teams that reflect their student demographics both generationally and racially. Over the past year, The Devoted has already secured impactful partnerships, and Robinson is proud to bring his expertise and vision to the forefront of higher ed marketing.How Is The Devoted Marketing Approach Different?The conversation takes a deep dive into The Devoted’s marketing philosophy. Robinson explains that while traditional higher ed agencies rely on conventional tactics, his agency focuses on authenticity and transparency. He speaks openly about being unafraid to say what needs to be said in the client relationship—even when it’s uncomfortable. This level of honesty, he argues, builds stronger, more accountable partnerships. He stresses that this approach isn’t just a marketing gimmick—it's rooted in The Devoted’s core values and is reflected in everything from their content to their client engagements.What Role Does AI Play in Their Operations?AI is a crucial part of The Devoted's success. Robinson describes their use of AI tools like Gemini, Notion, and Read AI as a "second brain" for the team. These tools help manage client conversations, track decisions, and even highlight opportunities that might otherwise go unnoticed. By enhancing internal workflows and streamlining decision-making processes, AI allows The Devoted to offer more value to their clients while freeing up time for creative, strategic work. Robinson is careful to note that the goal is not to replace human roles, but to support them in ways that make work more efficient and meaningful.What’s a Recent Project That Embodies The Devoted’s Mission?One of the agency's recent projects, the Youth Sentencing and Reentry Project (YSRP), exemplifies its commitment to making a tangible impact. The YSRP works to end the practice of charging juveniles as adults, particularly in Pennsylvania, where 25% of all U.S. juveniles sentenced as adults come from. For the YSRP’s 10-year anniversary, The Devoted helped rebrand the organization, creating a new website and marketing strategy. This project aligns with Robinson’s goal of telling real stories, advocating for change, and making a lasting difference in communities.Ready for More?This episode scratches the surface of The Devoted’s powerful work in the higher ed marketing space. To dive deeper into Anthony Robinson's fresh approach to authentic marketing, AI implementation, and impactful partnerships, tune into the full episode of The Higher Ed Pulse. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter).Key TakeawaysSocial media analytics are crucial for understanding audience engagement and content performance.The engagement rate per post by followers and the engagement rate per post by reach are two essential metrics for evaluating content.User-generated content and campus-related visuals tend to perform best during certain times of the year.Monthly reports that break down metrics into specific categories (e.g., athletics, campus scenes) help inform future content strategies.Don’t be afraid of data—it’s critical to understanding your content's effectiveness.What is Shuchita's presentation about, and what should attendees expect?Shuchita's presentation at HighEdWeb focuses on social media analytics, specifically how to make the most of the data that admissions teams collect. She encourages social media managers to understand what keeps their audience coming back by focusing on three key areas: gathering user-generated content, leveraging Instagram Reels, and engaging actively with their audience. Since Instagram's algorithm now prioritizes engagement, understanding how to boost it has become crucial for higher ed marketers. This session is a must-attend for anyone wanting to optimize their social media strategies using simple, data-driven steps.How can overwhelmed social media managers stay focused?Shuchita acknowledges that managing social media, especially for admissions, can feel overwhelming, particularly with the sheer number of platforms and tools available today. Her advice? Take a step back and disconnect if needed. It's important to avoid burnout, especially if social media plays a large part in both professional and personal lives. The key is to focus on the metrics that matter most—engagement rate per post by followers and by reach—rather than getting lost in endless data points. By breaking down metrics and focusing on user-generated content, campus visuals, and seasonal trends, marketers can make more informed decisions without feeling overwhelmed.What metrics should higher ed social teams focus on?Shuchita uses two core metrics to evaluate the performance of her content: engagement rate per post by followers and engagement rate per post by reach. Engagement by followers helps determine how the audience interacts with a post about the number of followers at the time of posting. This is especially useful for gauging the success of campus-centric visuals, athletic posts, and user-generated content. Engagement by reach, on the other hand, focuses on how well posts like deadline notifications or important updates perform in reaching a broader audience, even if engagement isn’t as high. By keeping track of these metrics, social media teams can better assess what content works and adjust their strategies accordingly.How does Shuchita use benchmarks to guide her social media strategy?Shuchita's approach is a mix of internal and external benchmarking. Internally, her team at the University of Iowa has built benchmarks based on the past two years of data, giving them realistic goals for engagement and content performance. Externally, she keeps an eye on industry standards from platforms like Hootsuite, Rival IQ, and Sprout Social. These external benchmarks help her understand where her institution stands in comparison to broader higher education trends. Although the University of Iowa’s account may be smaller than some industry averages, these comparisons offer valuable context, allowing her to refine her strategy.To dive deeper into social media analytics and how to use them effectively for higher education marketing, listen to the full episode of The Higher Ed pulse. Shuchita's expert insights are a must-hear for anyone looking to fine-tune their social media approach in higher ed. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a live episode recorded at HighEdWeb 2024, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory. Beth, a first-time attendee, shares her excitement about incorporating AI in higher education and delves into her area of expertise: using analytics to drive improvements on higher ed websites. Throughout the conversation, Beth emphasizes the importance of real-time testing and iteration to enhance site performance, user engagement, and SEO efforts.‍Key Takeaways Higher ed institutions must move faster in testing and iterating website changes to improve performance.Analytics should be used to continuously optimize key metrics like engagement, click-through rates, and conversions.SEO is a powerful tool that needs regular monitoring and optimization for long-term success.AI is becoming an important tool to help small, overstretched teams manage tasks like SEO and analytics more efficiently.Institutions need to embrace a “messy” approach to analytics, focusing on incremental changes rather than waiting for perfect year-over-year comparisons.‍Episode SummaryHow can higher ed institutions use analytics more effectively?Beth discusses the common practice of using analytics to make year-over-year comparisons, but she argues that higher education institutions no longer have the luxury of waiting that long. With the recent switch to GA4 and constantly shifting traffic patterns, she advises institutions to adopt a more dynamic approach by continuously tweaking elements like call-to-action buttons, headlines, and page layout. Rather than waiting for perfect data, Beth advocates for real-time testing to improve website performance incrementally. Small, consistent changes—such as adjusting button copy or experimenting with color schemes—can help reduce friction in the user journey and increase conversions.‍Why should higher ed teams adopt a “messy” approach to analytics?Beth urges higher ed marketing and admissions teams to embrace the “messiness” of working with incomplete data sets or evolving tools like GA4. She acknowledges that many institutions prefer to work with clean, consistent year-over-year data, but waiting for ideal conditions may not be possible, especially with declining enrollment and budget constraints. Her advice is to start testing and optimizing immediately, even if the process feels imperfect. By moving quickly and adjusting based on real-time insights, institutions can drive better results, such as more applicants or higher engagement on program pages, without waiting for an entire admissions cycle to pass.‍How does SEO play into optimizing higher ed websites?Beth emphasizes that SEO should be treated differently from analytics. SEO requires constant optimization, and the progress is often more visible and easier to measure over time. At iFactory, Beth and her team consistently monitor competitors’ keywords and adapt their strategies accordingly. She points out that SEO is a long-term game, but continuous effort yields incremental progress that can be tracked and improved monthly. By regularly optimizing keywords, meta descriptions, and content structure, institutions can ensure they are ranking well in search engines and driving traffic to their key pages.‍Can AI help overstretched higher ed teams manage analytics and SEO?Beth acknowledges that AI tools can offer a huge opportunity for teams that are juggling multiple responsibilities. By integrating AI into tasks like SEO analysis or content optimization, institutions can streamline their operations and make data-driven decisions more efficiently. AI won’t replace humans but can help with tasks like keyword research, tracking performance, and even content recommendations, allowing teams to focus on higher-level strategic initiatives. As AI continues to develop, Beth believes it will become an essential part of how small, overstretched teams manage their day-to-day work.For more in-depth insights on how to incorporate AI, analytics, and SEO into your higher education marketing strategies, make sure to listen to the full episode. Beth Carron's actionable advice will help your institution move faster, optimize more effectively, and ultimately improve user engagement across digital channels. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is packed with must-read books for higher ed marketers and leaders. Mallory and Seth each share their top three book recommendations and explain why these reads are game changers for anyone navigating innovation, strategy, and leadership in the higher ed space. From timeless classics like Crossing the Chasm to inspiring tales like Shoe Dog, this episode is full of insights to help you think differently about marketing, leadership, and innovation. Tune in for their thoughtful book breakdowns, plus a bonus challenge to share your own recommendations!Register for the AI Engage SummitBook recommendations:What Your Customer Wants and Can’t Tell You - Melina PalmerWatch Melina’s Engage Summit KeynoteCrossing the Chasm - Geoffery Moore 10 Types of Innovation - Larry KeelyShoe Dog - Phil KnightPrinciples - Ray DalioThe Hard Thing About Hard Things - Ben Horowitz - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Brian Kennedy, Assistant Vice President of Enrollment and Dean of Admission at Samford University, discuss the critical role of data in shaping enrollment search strategies. They delve into:Leveraging data to identify and attract ideal studentsBalancing urgent tasks with long-term strategic thinking in enrollment managementSegmenting communication based on demographic and behavioral dataKey takeaways include:The importance of organizationStaying current with dataDiversifying recruitment strategiesGuest Name: Brian Kennedy, Assistant Vice President of Enrollment Management and Dean of Admission, Samford UniversityGuest Bio: Brian began his career as an admission counselor in 2007 and has had the opportunity to serve in virtually every area of an admission office; from freshman recruitment to transfer and international admissions and from visits and events to marketing and communications.Brian currently serves as Assistant Vice President of Enrollment Management and Dean of Admission at Samford University. Brian has had the privilege of presenting at many conferences over the last decade on a number of topics concerning admissions, recruiting and enrollment in higher education. He currently serves as an active member of NACAC, SACAC, and ALACRAO. Brian has two degrees (B.S. and M.B.A.) from Samford University. He and his wife, Christina live in the Birmingham area with their three wonderful girls, Taylor, Avery and Leighton.Guest Social: https://www.linkedin.com/in/brian-kennedy-b47741129/Pulse Check Host: Trent Gilbert - VP of Student Search Solutions at Carnegiehttps://www.linkedin.com/in/trentgilbert/Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss occurred and offer practical strategies for re-engaging prospects, enhancing student retention, and adjusting marketing efforts. The conversation emphasizes the need for internal alignment, quick pivots, and ensuring teams are supported in challenging times. Whether your institution fell short or saw growth, this episode offers valuable insights on how to approach the rest of the year.Key Takeaways:Start by diagnosing your enrollment miss: Did you miss your budget, year-over-year goals, or plan? Context matters.Focus on the bottom of your funnel first. Re-engage prospects who showed interest but didn’t convert.Retention is key—retain your current students by investing in their support and experience.Refresh your marketing strategy, including rethinking your media spend and creative assets.Consider technology improvements like a modern CRM to streamline student communications and improve the enrollment process.Support your team’s wellbeing and prevent burnout, especially during tough cycles.Register for the AI Engage SummitTune into After Further Consideration - Enrollify’s new DEI-focused podcast - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In Part 1 of this new Pulse Check series, Mallory Willseas and Trent Gilbert, VP of Student Search Solutions at Carnegie, dive into the evolution of student search and its critical role in modern enrollment strategies. They discuss the historical context, the impact of AI, the importance of data ownership, and the shift towards a yield-focused approach. Trent shares his insights on how institutions can adapt to changing demographics, economic pressures, and consumer behaviors to enhance their recruitment processes.Key TakeawaysEvolution of Student Search: Understanding the transition from traditional methods to Search 3.0, incorporating digital advertising, AI, and personalization.Data Ownership and Transparency: The importance of maintaining control over data for effective analysis and decision-making.AI in Recruitment: Leveraging AI for rapid, customized communications and data-driven strategies to improve student engagement and conversion.Consumer Behavior Changes: Adapting to the rising expectations for personalization and the influence of peer recommendations in the decision-making process.Yield-Focused Approach: Emphasizing the importance of yield in student search strategies to ensure long-term enrollment and financial stability.Financial Aid Optimization: Integrating financial aid strategies into the student search process to meet student needs and institutional revenue goals.Trent Gilbert - VP of Student Search Solutions at CarnegieHaving served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.Find Trent on LinkedIn: https://www.linkedin.com/in/trentgilbert/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode recorded live at Live at HashtagHigherEd 2024, guest host Carrie Phillips is joined by Dr. Blake Bedsole to discuss the looming enrollment cliff and how institutions can adapt. Together, they explore leadership approaches to build the next generation of leaders to navigate the cliff and how to build campus collaboration to overcome this challenge. Guest Name: Dr. Blake Bedsole, VP of Enrollment Management, Troy University - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth and Mallory reflect on the career-defining moments that have shaped their journeys. From Seth’s unexpected leap into TV production to Mallory’s early adoption of social media strategy, they share the pivotal decisions and lucky breaks that have driven their professional growth. Listen in for candid stories and valuable lessons on how to recognize and seize opportunities that could transform your career.Key Takeaways:Hard Work Pays Off: Seth's first career-defining moment highlights the value of work ethic over initial skill. Sometimes, showing up and taking on what others won't can lead to big opportunities.Make Your Own Luck: Mallory turned an early opportunity in social media into a career shift by proactively presenting her vision to leadership. Creating your own luck is about recognizing potential and acting on it.Build Your Own Platform: Seth's creation of Higher Ed Live was driven by a desire to demonstrate competence and connect with industry leaders. Building your own platform can open doors to new opportunities and lasting relationships.Leverage Educational Credentials: Mallory's strategic pursuit of a master's degree helped her transition into higher-level roles with increased responsibilities and compensation. It's about aligning education with long-term career goals.Say Yes to New Challenges: Seth's decision to pitch against an external agency led to the creation of SNHU’s in-house agency and long-lasting career impact. Don’t hesitate to take on challenges outside your comfort zone.Take the Leap: Seth’s decision to launch Kanahoma in the midst of uncertainty demonstrates the importance of following your passion and trusting your ability to build something meaningful.Get your Leadership Handbook.Become the leader you aspire to be! Sign up for Enrollify’s Lessons in Leadership course today. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this final part of this Pulse Check series, guest Terry Flannery joins Kin Sejpal to reflect on her 40 years of serving higher education.Key points/takeaways include:Higher education marketing is evolving and offers opportunities for creativity and innovation.Finding joy and meaning in the work helps stay resilient during challenging timesThe post-pandemic landscape has brought professionals from all around the world together to collaborate on higher ed issues like never before.The future of higher education is promising, and professionals have the opportunity to shape it by contributing to the field.Guest Name: Terry FlanneryGuest Social: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/Guest Bio: Teresa (Terry) Flannery is Executive Vice President and Chief Operating Officer. In this role, she directs the divisions of Education; Membership, Marketing and Communications; Data, Research and Technology; and Strategic Partnerships. Terry is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private.One of the leading university marketing professionals in the world and recognized in 2018 as “International Brand Master,” Flannery has led some of the most successful brand campaigns in all of higher education. She is also a consultant, speaker, and author of How to Market A University: Building Value in a Competitive Environment, a new book published by the Johns Hopkins University Press in their series for higher education. In cooperation with several leading higher education marketing agencies, Flannery launched an asynchronous master course based on the book.Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland.Flannery maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.Flannery holds a BA in English (American Literature) and a Master’s and Ph.D. in Education (College Student Personnel), all from the University of Maryland. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Jaime Hunt emphasizes the need for those in higher ed adjacent roles to stay connected to the mission of higher education and offers advice on finding fulfillment and making a broader impact.Key points/takeaways include:Higher ed marketing is essential to conveying the value of education to students and society.Higher education needs to be saved, and each of us - internal and external - can play an important roleExternal partners can help solve institutional problems, freeing campus leaders to focus on their day-to-day responsibilities.Professionals in the higher education adjacent sector should consider teaching or mentoring as a way to stay connected to the mission and impact.Guest Name: Jaime HuntGuest Social: https://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth dive into the growing influence of AI in non-student facing roles within higher education. They explore practical applications, such as AI-powered website searches, content management tools, and the rise of AI assistants. Highlighting real-world examples, including the use of AI in web management and data analytics, they discuss how these technologies are streamlining operations, enhancing efficiency, and reshaping the workforce. Whether you’re an enrollment marketer or a higher ed professional looking to leverage AI, this episode is packed with insights to help you stay ahead of the curve.Key Takeaways:AI-Enhanced Websites: Tools like Element451's Bolt Discovery are revolutionizing how website visitors interact with higher ed websites, making navigation more intuitive and user-friendly.AI in Enrollment: AI's ability to support enrollment reps is expanding, with some organizations already integrating AI chatbots and assistants to handle nuanced inquiries.Operational Efficiency: AI-powered tools like ClassifAI are being used to automate content tagging and image descriptions, significantly speeding up web management tasks.Data-Driven Decisions: AI can help non-data experts uncover insights and make informed decisions by simplifying complex data analysis.AI in Content Creation: The strategic use of AI in content production can lead to higher-quality outputs by allowing senior editors to focus on prompt engineering and content refinement.AI as a Team Member: The future workforce might see more senior roles managing AI tools, effectively treating AI like human team members to boost productivity.Listen to AI For U on Enrollify – the network’s newest podcast! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of this Pulse Check Series, guest Dr. Thom Chesney, President of Southwest College, talks about taking a step back to recenter his why and embarking on a year-long journey of discernment.Key points/takeaways include:Check in with yourself regularly to ensure you are still aligned with your whyHave open conversations with your circle of trust within your network Know what it is you do NOT want to do, not just what you doTake stock of your strengths and be true to yourselfGuest Name: Thom ChesneyGuest Social: https://www.linkedin.com/in/thom-d-chesney-0109276/ Guest Bio: Thom joined SWC as president in July 2024, following presidencies at Clarke University (IA) and Brookhaven College (TX) and prior roles as Associate Professor of Humanities and Associate Provost for Student Success and Assessment, The University of Texas at Dallas; District VP of Academic Affairs and Provost, Collin College (TX); and various faculty and staff positions at Pennsylvania College of Technology, Texas Wesleyan University, East Tennessee State University, and Whitman College.An avid and accessible mentor and coach to aspiring education and community leaders and governing boards, Thom has been recognized for his transparent approach to personal and institutional storytelling on social media platforms such as LinkedIn and Instagram. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus edition of the Higher Ed Pulse, Mallory is joined by Dayana Kibilds, host of Talking Tactics and VP at Ologie, and Ashley Budd, Senior Marketing Director at Cornell University, to discuss their new book, "Mailed It!" They explore the vital role of email marketing in higher education, share practical insights on building trust and empathy with subscribers, and provide actionable tips for creating engaging email content that gets results.Key Takeaways:The Importance of Email: Despite common misconceptions, email remains a highly effective marketing channel with significant ROI.Trust Triangle: Successful emails build trust through authenticity, empathy, and logic.Audience Engagement: Focus on creating content that resonates with the reader's current experiences and emotions.Clarity and Simplicity: Use natural language and straightforward messaging to avoid wasting the reader’s time.Email Metrics: Track key metrics like open rates and click rates to gauge engagement and refine strategies.Get your copy of Mailed It!: https://emailbook.co/ Guest Names:Dayana KibildsAshley BuddGuest Social:Dayana - https://www.linkedin.com/in/dayanakibilds/Ashley - https://www.linkedin.com/in/ashleybudd/Guest Bios:Dayana is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.Ashley is a senior marketing director at Cornell University. She works remotely for the university from her hometown Saratoga Springs, where she lives with her partner, daughter, and two beloved peach trees. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosts Seth and Mallory discuss untraditional strategies to enhance traditional undergraduate recruitment and enrollment marketing. As the new recruitment cycle kicks off, they explore innovative approaches that go beyond the basics of list buying and email marketing. From using paid social media to drive campus visit RSVPs to creating shareable milestones in the admissions process, Seth and Mallory provide actionable insights for enrollment professionals looking to stay ahead of the curve. They also highlight the rising trend of behavioral and psychographic targeting in marketing and discuss the potential game-changing role of a Chief Revenue Officer in higher ed institutions.Key TakeawaysAlternative Calls to Action: Leverage digital marketing to drive specific outcomes, like campus visit RSVPs, and quantify the impact with cost-per-action metrics.Video in Direct Mail: Stand out by combining video content with direct mail, a strategy successfully implemented by the University of Idaho, enhancing engagement and social buzz.Targeted Awareness Campaigns: Focus on increasing perceived quality among parents with highly targeted awareness marketing, using streaming platforms to reach specific demographics.Behavioral and Psychographic Segmentation: Move beyond demographic segmentation by targeting based on behavior and implied psychographics to better align with prospective students' interests and concerns.Socially Shareable Milestones: Create moments in the admissions process that are not only memorable but also encourage social sharing, like personalized scholarship notifications.Chief Revenue Officer Role: Consider the strategic importance of a CRO in higher education to oversee and integrate recruitment, marketing, and retention efforts, ensuring a holistic approach to revenue generation.Tune into Kin’s final Pulse Check series of 2024, “Finding Your Why”Order Your Copy of Mailed It! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.