The Consumer Confidence Crisis
Seth and Mallory explore the rising consumer confidence crisis in higher education. As more students and families question the value of a traditional college degree, higher ed institutions are faced with the challenge of proving their worth in an evolving marketplace.
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Show Notes
Seth and Mallory explore the rising consumer confidence crisis in higher education. As more students and families question the value of a traditional college degree, higher ed institutions are faced with the challenge of proving their worth in an evolving marketplace.
Key Takeaways:
- The consumer confidence crisis in higher ed is growing, with fewer Americans believing in the value of a college degree.
- Marketers must focus on program-level success stories to combat negative perceptions of the overall industry.
- ROI transparency is critical: colleges should openly share post-graduation employment stats and wage outcomes to attract value-conscious students.
- Micro-credentials and alternative pathways are rising in demand, but many institutions question their financial sustainability.
- Brand matters more than ever in higher ed, with some institutions able to rise above the industry-wide confidence crisis.
- Growth in the future will likely be more "surgical," requiring a focus on high-performing programs rather than an institution-wide approach.
Register for the AI Engage Summit
Georgetown University’s Center on Education and the Workforce
UPCEA Report: 10 Schools With Alternative Credentials
US News - Is College Worth It?
Google Trends - Is College Worth It?
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Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
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