Missed Your Fall Enrollment Targets? Here’s How to Recover
Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss occurred and offer practical strategies for re-engaging prospects, enhancing student retention, and adjusting marketing efforts. The conversation emphasizes the need for internal alignment, quick pivots, and ensuring teams are supported in challenging times. Whether your institution fell short or saw growth, this episode offers valuable insights on how to approach the rest of the year.
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Show Notes
Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss occurred and offer practical strategies for re-engaging prospects, enhancing student retention, and adjusting marketing efforts. The conversation emphasizes the need for internal alignment, quick pivots, and ensuring teams are supported in challenging times. Whether your institution fell short or saw growth, this episode offers valuable insights on how to approach the rest of the year.
Key Takeaways:
- Start by diagnosing your enrollment miss: Did you miss your budget, year-over-year goals, or plan? Context matters.
- Focus on the bottom of your funnel first. Re-engage prospects who showed interest but didn’t convert.
- Retention is key—retain your current students by investing in their support and experience.
- Refresh your marketing strategy, including rethinking your media spend and creative assets.
- Consider technology improvements like a modern CRM to streamline student communications and improve the enrollment process.
- Support your team’s wellbeing and prevent burnout, especially during tough cycles.
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