Pulse Check: The Future of Student Search — Part 1
In Part 1 of this new Pulse Check series, Mallory Willseas and Trent Gilbert, VP of Student Search Solutions at Carnegie, dive into the evolution of student search and its critical role in modern enrollment strategies. They discuss the historical context, the impact of AI, the importance of data ownership, and the shift towards a yield-focused approach. Trent shares his insights on how institutions can adapt to changing demographics, economic pressures, and consumer behaviors to enhance their recruitment processes.
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Show Notes
The Future of Student Search Pulse Check Series is sponsored by Carnegie.
In Part 1 of this new Pulse Check series, Mallory Willseas and Trent Gilbert, VP of Student Search Solutions at Carnegie, dive into the evolution of student search and its critical role in modern enrollment strategies. They discuss the historical context, the impact of AI, the importance of data ownership, and the shift towards a yield-focused approach. Trent shares his insights on how institutions can adapt to changing demographics, economic pressures, and consumer behaviors to enhance their recruitment processes.
Key Takeaways
- Evolution of Student Search: Understanding the transition from traditional methods to Search 3.0, incorporating digital advertising, AI, and personalization.
- Data Ownership and Transparency: The importance of maintaining control over data for effective analysis and decision-making.
- AI in Recruitment: Leveraging AI for rapid, customized communications and data-driven strategies to improve student engagement and conversion.
- Consumer Behavior Changes: Adapting to the rising expectations for personalization and the influence of peer recommendations in the decision-making process.
- Yield-Focused Approach: Emphasizing the importance of yield in student search strategies to ensure long-term enrollment and financial stability.
- Financial Aid Optimization: Integrating financial aid strategies into the student search process to meet student needs and institutional revenue goals.
Trent Gilbert - VP of Student Search Solutions at Carnegie
Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.
Find Trent on LinkedIn: https://www.linkedin.com/in/trentgilbert/
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Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
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