Live at eduWeb Summit: Navigating the New Media Landscape in Higher Ed Marketing
Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.
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Show Notes
Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.
Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/
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