Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What is the One-Page Marketing Plan?If you’ve ever struggled with a lack of focus in your business, you’re not alone. In this episode, we’ll uncover how you can beat Shiny Object Syndrome once and for all with a simple, practical system for marketing: The 1-Page Marketing Plan.Who is Allan Dib?Today we’re talking to Allan Dib from Successwise.com. He’s a serial entrepreneur and marketing expert who wrote the Amazon bestseller, The 1-Page Marketing Plan. Allan has come up with a breakthrough method for marketing your business in an easy, 9-step process that he reveals in the interview.Topics covered:How to Write a One-Page Marketing PlanIt’s called the 1-Page Marketing Plan because you can fit your direct response marketing plan for your small business on a single page. SourceIt covers three marketing phases: before lead generation, during lead generation, and after the prospect becomes a customer.Each phase has three steps, totaling 9 steps on the page.The beauty of the 1-Page Marketing Plan is in its simplicity.If you can’t fit your plan on a single page, it’s too complicated.While you don’t have to fit every detail of your plan on the page, you can outline each step of the plan in simple fashion so that you, your team, and your clients can understand your marketing plan clearly. Phase 1: Before lead generation1. Select your ultra-specific niche target marketThis is probably the most crucial step in your marketing plan because it sets you up for success without marketing bullshit.Marketing doesn’t mean you create a product you think will work and then “market it.” It means understanding your audience first so that you can make a remarkable product tailored to them.It begins with this step.The key is to find a target market that’s in pain. If you think about the last time you had a bad headache, the pharmacist didn’t have to hard sell you on pain relief medicine. You probably picked something up from the corner store without even looking at the price because you’d do whatever it took to relieve that pain.Likewise, you want to pick a target market that’s in pain, and if you can solve that pain, you’re in business… without sleazy marketing.It’s also important that your target market is narrow and deep. As Howard Gossage says, “People don’t read ads. They read what interests them. Sometimes it’s an ad.”If people feel like they’re reading something that was written for them, they’ll be more likely to continue reading, which is a lot easier to do if your target market is very narrow.In short, specialists eat generalists’ lunch.So, how do you come up with your target market?There are two ways to start.First, if you’ve been one of your target market, then you intuitively understand their challenges and worries, so you can start there.Otherwise, you’ll need to start with an educated guess and do some market research. Find books they read and forums where they ask questions to get a feel for their pain points. Next, evaluate the PVP, which stands for personal fulfillment, value to the marketplace, profitability. Does this target market bring you joy, money, and have a deep pain? Finally, test your idea on the target market by seeing if they actually pay money for it.2. Craft a message your target market responds toTo craft your message, start with an offer that converts.For example, Allan Dib knew that the 1-Page Marketing Plan converted from his experience as a keynote speaker at events, so he repackaged it as a book and sold it.SourceThen it’s just about getting into the conversation that’s already happening in your target market’s mind.To get into their mind you’ll need to interview them, preferably via Zoom so you can record the call and transcribe it.Get to know what’s happening in their lives/industry.Find out what keeps them awake at night. Then use their exact words from the transcript in your messaging.When the person reads your message, they should say, “Hey, that’s for me.”3. Reach your prospects with advertising mediaFirst of all, don’t think of yourself as a digital marketer, because “digital” often equates to lazy.Digital doesn’t mean magic.Digital is just a medium.

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How often do you look at Facebook?Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue.In this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking to Karola Karlson, a freelance performance marketing manager specializing in Facebook advertising.Topics covered:Performance Marketing: Tracking results, measuring real-time performance, tweaking ad campaigns, and changing marketing strategiesPerformance marketing is a mindset where you make decisions based on dataHow to generate new leads and customers using Facebook advertisingStep 1: Messaging - Find unique value proposition that makes your brand shine and stand outStep 2: Ad Designs - Do not use stock photos, find unique design angleUnique imagery catches people’s attention and generates higher click-through ratesUtilize ready made icons, videos, and backgrounds with simple text for imageryStep 3: Create Facebook Ad Account to set up campaign, objective, goal, budget, audienceUtilize tools in Facebook Ad Manager to gauge audience and effectiveness of your adsUnderstand your audience by asking questions and targeting customers using similar brands and productsConversions and results are necessary to determine if ads are workingAvoid creating too many ads for one campaignStart with one message and then try different messages; keep the same call to actionUse step-building approach to create trust with your audienceReasons why Facebook ad campaigns fail and mistakes that are madeFacebook is the most effective advertising platform availableRecent News: Facebook manipulated people to get and use personal and private dataData is the reason why marketing ads on Facebook are successfulGood products and good marketing mean no sleaziness neededAggregate Blog: 1 great article per 2 weeks is worth more than 2 bad articles per weekWriting posts and promoting the blog generates new offers of partnershipsCommunication and Understanding: Learn about consumer behavior and human psychology to identify what makes them tick and buyResources mentioned:Aggregate BlogFacebook Ad AccountValue Proposition: What Is It & How to Create One with Momoko PriceRand Fishkin’s Step-by-Step Guide to Inbound MarketingDaniel KahnemanSeth Godin18 Golden Advertising Rules by Legendary D. [email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Some companies seem to have the magic touch.On the other hand, many startups struggle for years to gain traction in their market. Why do some companies capture the attention of an audience while others get dismissed?That’s right — it all comes down to building a phenomenal brand. But before we get into that, let’s talk about what it actually means to build a brand in the first place. Branding is a word that gets tossed around a lot in the marketing industry. The only problem? Nobody can seem to define what a brand is. Let’s clear up the misconceptions.Branding is an emotional feeling about a company that makes them seem like the better choice against their competition. OK, I know what you’re probably thinking. “That sounds really vague. How can we turn momentary sentiment into something tangible?” That’s what I set out to learn when I interviewed senior marketing and brand expert Bernie Schroeder.He’s the author of Brands and Bullshit: Excel at the Former and Avoid the Latter and has a marketing background that includes launching strategies for major companies like Apple, Amazon, Yahoo! and Adobe.I invited Bernie to speak on the Everyone Hates Marketers podcast to discuss:Why branding matters in businessThe mistakes companies make with brandingWhat happens when you ignore brandingHow to build a brand that attracts customersWhy Is Branding In The Digital Age Important?Companies who ONLY focus on marketing tactics without a branding strategy become a commodity in the marketplace. Without a brand-building system in place, you’re unable to differentiate yourself from every other business that offers a similar product or service. This means any new company can pop up, copy your business model, and do it at a lower price than you. Do you see where we’re going with this? If you listen to my podcast, you already know that I like to challenge my guests to break their methodology down so you can walk away from each interview with a practical step-by-step.What follows is the specific approach Bernie Schroeder uses to build a brand identity — whether you want to leverage the benefits for a brand you already have or you’re starting from the very beginning. Let’s dive into his step-by-step guide.5 Steps to Build a Strong BrandStep 1: Find Out How Your Company is PerceivedThe first step in branding according to Bernie Schroeder is to figure out how your company is perceived in the marketplace.Where should you look in order to learn this? Go to your customers. Bernie recommends getting a list of the top 100 customers and reaching out to some of them. Here’s why: Whether you're working for an agency client or you're an entrepreneur running your own business, you need to take a step back from what you THINK you already know about your customers’ perspective. We’re too close to our own business to see it the way our customers do.Talking to your customers is important. While they don't always know what they want, they can tell you what they don’t want. In addition to that, customers can tell you what problems they’re suffering from and describe how it affects their own personal situation.This circles back to the #1 rule of good marketing: Treat people like humans. Business is about solving problems for your customers [problems that are a real pain point].According to a study ran by CBInsights, 42% of businesses fail because there’s no market need for what they’re selling.Talk to your customers. Research the customer journey from their p...

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***For start-up marketing, how do you get something off the ground without outside funding? What’s required to launch a product?Marketers and developers will learn a lot today!In this episode, I’m talking to Rob Walling, a Web developer, podcaster, entrepreneur, and conference co-host about stairstepping your way up when it comes to bootstrapping.Topics covered:How to launch a new software business without a lot of time or moneyStairstep Approach: Build something small, a one-time sale product; find source of traffic or nicheHow to come up with useful product ideas for angles; use tools that show places that generate trafficMake money online by knowing SEO practicesOptimize for an engine to provide a valuable resource for people searching for a specific termBy using marketing to get to the top or to get in front of people, only to let them down - then you will not have longevityUtilize communities and marketplaces, online or elsewhere, that already exist and people are usingGain confidence, experience, and knowledge to improve and make moneyProcess of building a simple plug-in: Research; come up with an idea; know where to go; teach yourself or outsource work; submit; and determine level of interestAcquire something rather than building it from scratch; leverage other people’s workStart something guaranteed to get traction by using an idea done before, several timesDetermine if a certain number of people are looking for the same thingCan you charge for it? Can you add something to charge for? Can you build something people are willing to pay for? Are you interested in building something?Rob’s Goal: Provide value to people in exchange for money; take that money to quit day jobIdentify that there are volumes of searches to sustain your objectiveFocus on a landscape with a lot of products that are not good enough; competition validates the marketGo for the goal to rank #1; that’s the challengeNiche-down results in smaller opportunities but that does not matter initiallyEarning your first dollar is a life-changing moment, but it is still good to sell stuff; as the dollars get bigger, the more interesting it isRob’s passionate about being ethical and adding value to people’s lives and making money out of itIf you make money from an add-on, then launch more add-ons for diversification; if not, start overYou have an audience, grow it slowly, offer solutions to their problems, and make a livingPractice patience and maintain a long-term mindset; marketers get overwhelmed with the amount of day-to-day information availableSet long-term goals because choices you make today, stick with youMarketers should learn to think analytically like developers; measure conversions, link dollars to spending on ads to how many people are buying, etc.Developers can learn from marketers that a product is not everything; customers and marketing are directly related to the success of a product; and talk about the benefits rather than the featuresSome marketers go for growth hacks - grow at any cost and just for the sake of itMarketers have a bad reputation because of overstepping bounds of ethicsGood marketing goes unnoticed; bad marketing is in the news a lotHave an opinion, stand for something, and be realDefine your enemy because when things get tough, fighting against it is the only thingResources mentioned:Rob Walling on TwitterStartups for the Rest of Us podcastDripMicroConfGoogle AdWordsAhrefsMarket SamuraiJungle ScoutDotNetInvoiceJustin Jackson - Marketing for DevelopersShinestyRand Fishkin - Step-by-Step Guide to Inbound MarketingCopy HackersInbound.orgUltimate Sales [email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Surprisingly, companies still need to be convinced to focus on their customers before making money.Treating customers badly is no longer an option. In this episode, learn how to earn your customers’ love and admiration, as well as grow your business.Today, I’m talking to Jeanne Bliss, president of CustomerBliss. Jeanne describes how companies focus on sales goals, internal KPIs, and and other metrics, and tend to forget about their customers - who actually drive all of those metrics.Topics covered:Convince companies to focus on customers - earn your right to grow by keeping more customers than you loseCustomer Map: Identify your new customersFigure out and understand why customers leaveIdentify why a customer turned away - dig into data about orders and renewalsBusiness tends to be about getting something from customers; grow by delivering value to them vs. getting something from themFramework for earning customers’ love and attentionStep 1: Build customers’ assets (did you earn the right to grow - ask your customers?)Step 2: Recreate company’s work (what are a customer’s goals and journey?)Heart and Habit: What’s in your heart is your values and the habits you are being forced to use at workStep 3: Pick a couple things to focus on and build from the customer’s life and goal; redesign the customer’s experience to build on that goalCo-creation: Company and customers meet and work togetherTrain managers to not contradict customers or defend, deny, or explain away actionsStep 4: Map current experience from customer’s view; start with customers’ emotions and needsStep 5: Redesign experience and ask customers to provide feedbackConvince customers to spend time with a company; tell them the company’s leaders want to listen to themKeep up with technology, customer, and other changes; one thing that does not change - are you reliable?Customers prefer companies that do not fear honest feedback from themJeanne watched how well her dad treated customers as a shoe store owner; she was inspired by himMarketers have a bad reputation; it’s not marketers as people, but marketing as a way to get something from a customer vs. what you want to deliver and earnOne bad practice marketers do that should not be done is selling too soon; let customers absorb information about your product and brand before pushing them to buy somethingMarketers need to learn about the blending and engagement of marketing and customer experience so that they become united, not isolatedResources mentioned:Pre-Order Jeanne's New Book on Amazon!CustomerBlissJeanne Bliss on TwitterThe Chief Customer Officer Human Duct Tape ShowChief Customer Officer; Chief Customer Officer 2.0; I Love You More Than My Dog; Would You Do That to Your Mother?Customer Experience Professionals AssociationDavid Darmanin: Avoid Marketing Best Practices at All CostsIntercom CEO on [email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Get more reach, visibility, credibility, trust, and SEO with digital PR - a way to build relationships with content writers and journalists to get them to mention you and your business.Today, I’m talking to Lexi Mills, a digital PR expert and Influence professional.Topics covered:Definition of digital PRDigital PR can be used to build natural link profiles and referral networks; shape nature of your brand; and make a kickstarter campaign successfulDigital PR cannot be used to get money, unless to get an audience to draw feedback for your productLexi uses her skills to get coverage for different reasons; she pushes people to be more aspirational or interrogates them to determine what they wantAsking the right questions can get you to the right goals and find out what is genuinely interesting about a businessPR or digital marketers need to have an element of genuine enthusiasmMost common way to use digital PR in a business is for internal communication; helps make people work more productively, smarter, faster, harder, and independentlyStep-by-Step Process: Step 1) Why? Why was the company founded? The products developed? 2) Why is it interesting? What is good about your product? What are your reasons for launching the product?Find the real reason - that’s the beginning of your storyBuild-Up Points: Why are you doing it? How could it be better? How is it already great? What are you planning to do as a priority? What was the incentive behind it?Acquire resources, such as media lists, within your officeIn journalism, urgency is important to coverage; if it doesn’t need to be done now, it gets put to the bottom of the fileAsk questions about why journalists want it now: Who would be interested? Who do you already know? What publications do they write for? And then you look at what are they writing now? What do they written recently?Larger companies have an in-house PR person to know what publications, what journalists to cover, and what all they should doDomain Authority: Mass metric used to indicate strength of Website and sometimes but indicator of influenceNational news outlets used to be the most influential places. Now, a variety of metrics are used to determine what will drive behavioral change, actual influence, and traffic.Media List: Put about 10 on each and tear them according to ones you think are going to be the most important to your business; start calling them and chat through email or TwitterBuild a niche Website that influences your ideal target market; big brand influence in publishing is not the same as niche influence, especially in emerging marketsIdentify your publication and the journalist who speaks about your subject; and then look at comments, which can generate ideas for future digital PR contentJournalists serve other humans; focus on people to get their attentionJournalists are always looking for an angle; something that makes your product relevant to someoneAlways try to be honest with journalists and the media for relationships to have integrityWhen trying to generate new sales leads, ask everyone in the office who has a contact to any of those companiesBe specific when contacting journalists and the media; give an incentive to get the most precious commodity they have - their timeDon’t be desperate; urgency makes them stressed and you needyLearn about wellness. What does it mean to be well? What does it mean to be unwell? If you know what it’s like to be stressed, then you might be able to communicate better with a journalist who is stressed.Know what it means to be human and what it means to be human is changing because its influenced by technology and the world around us; technology and connectivity is advancing at an unprecedented rateStep outside of your industry and learn as much as you canResources mentioned:Content Distribution Plan: An In-Depth Process for Driving More Traffic7 Steps To Launch Your First Outreach Marketing CampaignLexi Mills Website; TwitterLearn InboundThe Happiness Advantage bookChocolate Wars [email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZia

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it.Today I’m talking to Georgiana (Gia) Laudi, who has been developing strategies and launching campaigns for companies of all shapes and sizes for the past 15 years.She will help us build a basic strategy based on customers by mapping out their customer journey. Gia is a SaaS Marketing and Customer Experience Strategist, Startup Mentor, and former Vice President of Marketing for Unbounce. She left Unbounce to start A Better CX (a better customer experience).Also, she runs Forget the Funnel with previous Everyone Hates Marketers guest, Claire Suellentrop.Forget the Funnel is an online workshop series that helps early-stage SaaS marketers to become respected leaders.Topics covered:What it means to be customer centricDifference between customer-driven and data-driven; focus on customers rather than resultsPractical methods that focus on customersStep-by-step process to become customer-centricStart by recommending brand development; define what, how, and whyExamples of existing companies’ what, how, and whyConduct customer research, such as surveys, to achieve and meet them where they are - what value you can provideUtilizing a customer survey (what was going on when you started looking for a product) and a Web survey (to uncover level of awareness); and the questions to ask on eachPut together a customer journey map using results from the two surveysSurveys should consist of about five questions; the number of questions should be as short as possibleFive-Stage Process: awareness, acquisition, retention, referral, and revenueMetrics are based on a company, not customersImportance of naming the phases of your customer journeyHow to draw map of customer journeyInvolve your team so they are investedHow different jobs have different journey mapsDefine meaningful key performance indicators (KPIs)Gia’s most major mess upWhat Gia thinks marketers should learn today that will help them in the next 10, 20, or 50 years - especially build relationships between departmentsResources mentioned:Gia on TwitterForget the Funnel and Claire Suellentrop; Forget the Funnel WorkshopsA Better CXSaaS Marketer EssentialsNichole's Sunday Brunch Newsletter; Twitter (request an invite to Unicorn Think Tank Slack Community)Adaptive Path's free guideUnbounceJobs To Be DoneGoogle Ventures 3-Hour Brand SprintSimon Sinek Golden CircleWistiaSalesforceMomoko Price on Everyone Hates MarketersOli [email protected] Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Today I’m talking to Momoko Price, a commercial copywriter who works for giants (AT&T and Base CRM) and startups (Respondly, which was acquired by Buffer).Copywriting is important and one of the biggest parts of marketing.Naming your value proposition is one thing in copywriting that is critical. It sends a strong message that convinces people about the value you can provide them.Topics covered:What it means to have a value propositionCreate a clear statement/reason for why someone should choose youValue Proposition = message that convinces people to buy from youPlaying multiple roles, including creator and sellerStep-by-step approach to create a value propositionConduct onsite visitor and customer surveys to build the value proposition based on empirical researchAlways include these two, open-ended questions in your surveys: 1) top benefit customers receive, and 2) differentiation (why the customer chose your product over another one)Momoko prefers using Hotjar for surveys and customer feedbackKeep surveys short - about 5 questions; and provide options/choicesUtilize competitors’ product reviewsFocus on message mining before surveys if you don’t have customers to ask and have a low-traffic WebsiteCategorize and quantify message themes using Excel or Google spreadsheets and tagsProducts that analyze data and delegate data tasks (TaskArmy, Mechanical Turk etc.)Utilize pivot tables in Excel to summarize data into tablesTag data using colorful, memorable, vivid descriptions for headlines; find terms and phrases that are eye-catching to include in value propositionSticky Copy: Copy that evokes image or sensory perception in your mind that drives a feeling of the benefit - an emotional triggerBits and pieces of a survey come together to create a value proposition headlineValue proposition headline should include keyword of what you’re selling and top desired outcome/benefit - avoid being cleverAvoid focusing too much on differentiating yourself and being overly unique about your brand identity in value propositionValue proposition should be clear, effective, honest, and transparentExamples of how to optimize and increase Website revenue per visitTribe Bi-flow: Website narrative details and demonstrates pain points, solution, product-related benefits, reassurances, and call to actionRevise Website content if not getting resultsFuture of machine learning and marketingResources mentioned:RespondlyBufferAT&TBase CRMConversion Excel InstituteHotjarJoanna Wiebe episode on Everyone Hates MarketersCourseraJohns Hopkins University at CourseraNgram analyzerMechanical TurkTaskArmyExcel Pivot TablesPet DoorsCopy HackersLunaMetrics blogMomoko Price on Instagram; LinkedIn; Website; EmailNarrative Design: Craft a Story Using Conspiracy PrinciplesBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday.The world of search engine optimization (SEO) is full of shady people and practices and it’s much more difficult than you might think to actually rank well on Google.Today Gavin will teach us three main things: how to uncover shady SEO practices; how to spot shady SEO practitioners and avoid them; and what to do if you’ve been burned by one.With nearly 15 years of digital experience working for companies such as Dannon, Heineken, Mazda, Dominos Pizza, AXA Insurance, Amazon, and many more, he is a great person to learn from.Topics covered:Defining SEO and how it’s doneThe damage bad SEO can have on a businessWhat good SEO looks like versus red flagsHow to spot bad SEO practitioners and avoid themHow to evaluate SEO hires and what it should costWhat to do if you’ve been burnedGavin’s advice and recommended resourcesResources mentioned:Friday; Friday JournalBuzzSumoSearchCapMoz; Moz’s Beginner’s Guide to SEOGoogle [email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How to create 100% accurate and detailed buyer persona.My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.‍Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.Topics covered:Why big data isn’t enough to understand peopleStep-by-step customer research methodsHow to effectively interview buyersThe 5 Rings of Buying InsightCreating a buyer personaResources mentionedBuyer Persona InstituteExampleHow to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele RevellaAdele on Twitter @buyerpersonaAdele on LinkedInBuyer Persona Institute on LinkedInHow to Influence Buying Decisions Without Being ShadyBuyer Personas Need to Die a Violent DeathHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list.He has worked for Intel, Facebook and Mean.com before striking out on his own.Listen in as Noah takes us through how he would launch a business with $1000 anonymously and his thoughts on marketing today.Topics covered:Launching a business ideaHow to find a marketable service to provideStarting by working for freeValidating ideas manually before starting with automationNetworking methods to find clientsThe 80/20 rule: Spend 80% of the time sticking with what works, and 20% experimentingBecoming a better marketer and Noah’s advice and resourcesResources mentioned:Moz, GrowthHackers, Product Hunt, Angel.co, Inbound.orgJust Do It by Art WilliamsThe Ultimate Sales Machine by Chet HolmesAppSumo, Sumo, BriefcaseThe 18 Books That Changed my Life by Noah [email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable.If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you.Listen in to learn how to “blue-sky” your dreams and take your work to the next level.Topics covered:The state of modern advertising“Blue-sky” marketing exercises and changing your mindsetHumanizing big data and the importance of diversityRebalancing the power equationHow to productize your businessThinking of your audience as your teamIdentifying your values and finding your default throwaway descriptorResources mentioned:Cindy Bot on FacebookCindy on TwitterCindy on FacebookCindy on LinkedInMake Love Not Porn on [email protected]@everyonehatesmarketers.com***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business.What is Copy Hackers?Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business.Topics covered:3 Steps to Writing Copy That ConvertsConversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post.According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use?How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail.‍Step 1:The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data.Step 2:How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention.Step 3:The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently.Resources mentioned:Airstory.coCopyHackers.comRev.com transcriptionBacklinkoScientific Advertising by Claude HopkinsTested Advertising Methods by John CaplesJoanna Wiebe on Twitter @[email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time.Who is André Chaperon?André Chaperon is a master copywriter and email marketer. He's the co-founder of Tiny Little Businesses, a company to help creators become better marketers. His most popular product to date is AutoResponder Madness (ARM).What is AutoResponder Madness (ARM)?AutoResponder Madness (ARM) is a course developed by André Chaperon. It teaches marketers to send better emails and build success email sequences that get more opens and clicks.Topics covered:What’s wrong with broadcast emailsTelling a story with email sequences to earn trustStep-by-step instructions to build a successful email sequenceSegmenting your audienceAndré’s recommended email marketing software toolsRemoving inactive users from your listStorytelling and getting inspirationAndré’s recommended resources and adviceResources mentioned:Tinylittlebusinesses.comAutoResponder MadnessConvertKit‍DripMedium‍FlipboardPersuader by Lee Child, Storytelling Made Easy by Michael Hauge, Pines by Blake Crouch***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising.Bob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential advertising bloggers by Business Insider.He’s been the CEO of two independent agencies and has worked with major brands such as McDonalds, PepsiCo, Bank of America, Toyota, AT&T and many more.Today he will explain why digital marketing is broken, what you need to know as a marketer today and why traditional marketing is not dead yet.Topics covered:Creating demand versus fulfilling demandMeasuring customer cost acquisition on and offlinePitfalls of online advertising tech from ad blockers to ad fraud and data leakageCreating a new model for online advertising and regulatory movements in the EUThe loss of healthy skepticism in digital advertising agenciesEthical consideration when choosing clientsBob’s advice to young marketers and his recommended resourcesResources mentioned:The Ad ContrarianThe Battle Begins (10/17/17) by Bob HoffmanBadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob HoffmanMarketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman101 Contrarian Ideas About Advertising by Bob HoffmanDave Trott’s Blog, Doc Searls Weblog, Rory SutherlandBob Hoffman’s Website***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest in this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce.Most people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a vacuum with each department using their own data and not sharing their findings across the team.As users we don’t want reports, we want insights to help make decisions. This episode we’re going to talk about how to turn that data into insights you can actually use, how to spot problems on your website and sales funnel, how to score your leads, and how to know what to focus on.Adam is a prominent member of the web analytics community and he gives us a practical guide to analytics you can start implementing in your business or project right away.Topics covered:The actual goal of web analyticsThe “there is no spoon” exercise: why do you need a website anyway?Looking for problems in an ecommerce funnel and convincing your managers to actBest segmentation methods to isolate a problem: score-based, organic vs. paid trafficUser feedback beyond web analyticsTesting, personalization and getting ROI out of web analyticsSalesforce case study: ethics versus dataAdam’s advice to young marketers: technology and programming languages to learnAdam’s recommended resourcesResources mentioned:Optimizely - testing tool#measure SlackDigital Analytics AssociationAdam Greco on LinkedInAnalytics [email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This week we have another special edition episode of Everyone Hates Marketers.I am glad to share my future plans for the podcast including guests to be interviewed next and those already recorded that will be published soon.We’re also going to talk about what will change going forward, what won’t, and upcoming topics you will hear about. I am working on improving some aspects of this project and continue to appreciate all the feedback I receive. Don’t forget to check out our last episode for a review of how we did in 2017.Topics covered:Episode and interview objectives for 2018Improvements to be made to show notes, website, show format and audio qualityEmphasis on guest diversity to bring out the best voicesThoughts on expanding the podcast to other formatsUpcoming guests: André Chaperon, Joanna Wiebe, Noah Kagan, Rob Walling, Cindy Gallop, Adam GrecoTopics to be discussed in the coming year, such as avoiding shady SEO and how to do digital PRResources mentioned:None***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting the show.I’ll also make special mention to those who have reached out to me and given feedback to help improve the podcast along the way.Topics covered:My career history and why I started this podcastSide projects and getting involved in transparencyLaunching the podcastEveryone Hates Marketers listener statsMistakes and lessons learned in the last yearThe future of Everyone Hates MarketersListener feedback and appreciationResources mentioned:LibsynHow Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare by Louis GrenierPodcast Motor***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company.Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more.If you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable methodology on how to track the right metrics and KPIs for new and existing businesses.Topics covered:Determining the metrics and tools useful to your companyKey KPIs to rely onBuilding an analytics and integration specification guideScript planning and auditingTips and resources for learning analyticsEntreprenuership and starting a businessCustomer development and validationRecommended resourcesResources mentioned:Effin Amazing [email protected]‍Amplitude‍Segment‍Google Analytics‍Mixpanel‍Hotjar‍HeapHow to Integrate and Extract Insights from AnalyticsUdemy, CXL InstituteThe Lean Startup by Eric Ries,‍SteveBlank.com‍You have a business idea, but what’s next by Dan McGaw‍Growth Hacker TVEffin Amazing Online UTM Tracking Code BuilderInVision appBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day.I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing, and I went all-in on it, even being fully transparent about our monthly profits.Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.For starters, most marketing agencies are BAD.Can this be true?Unfortunately, there are too many sleazy marketers out there. So I brought David Baker on the show to share his thoughts on why this is and to provide a strategy for how to start a remarkable marketing agency from scratch.David Baker works with entrepreneurs to teach them how to make better business decisions and create firms that are scalable and sustainable.We discussed:What exact steps to take before launching your agencyHow good agencies can stand out from their competitorsWhy you shouldn’t focus on serving local businessesWhere to search when you’re looking for your first clientHow to get good clients to come to youAnd moreWhat follows is the 4-step approach David Baker would use to start a marketing agency from scratch (plus a bonus step at the end from yours truly).Ready to learn how to start a marketing agency?How to Start a Remarkable Marketing Agency From ScratchStep 1: Identify a Viable Target MarketSo why are most marketing agencies so bad? The truth is because they’re afraid to position themselves.Agencies fear that positioning will limit their opportunity. They become trapped in thinking that if they specialize in the services they provide, they’re stuck in a box. They risk the chance to work on different projects.Let me explain why this isn’t true.“If you’re really good at what you do, it’s hard to imagine limiting opportunities so much that you starve in this world.”—David BakerWhen I started my consulting business, we focused on everything. We took on all kinds of companies and projects — from conversion optimization to lead generation and registration. After a while, we noticed that we worked better with specific business niches. We decided to take a risk and start narrowing our position to only work with these types of companies. Did it hurt our business?While it closed a few doors for us, it opened a lot of doors too. I only took on clients that I enjoyed working with, instead of taking on projects I didn’t appreciate.Looking back now, I realize that narrowing my focus was the best way to compete with bigger agencies.According to David Baker, positioning is the first step to finding a viable target market. You want to specialize your agency in an area where there IS some competition, but not more than 200 worldwide.Think of it this way.If there are already agencies specializing in a narrow niche, you know the market is profitable and worth pursuing.But keep in mind, we can work from anywhere (thanks to the internet). That’s why it’s important to look at the competition from a global marketplace. David recommends looking for at least 2,000-10,000 prospective clients around the world that need what you’re offering.Limited competition + a small pool of prospective clients = your positioning.

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator.Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more. Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business.Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business.Listen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business.Topics covered:The importance of marketing foundationsGrowth hacking pitfallsCustomer development workResources to identify ideal customersCreating your first value propositionFilling success gapsNichole’s recommended readingResources mentioned:How to Validate Your Business Idea in 3 Steps (The Right Way)NicholeElizabethDeMere.comIdeal Customer Profile Framework by Lincoln MurphyStrategyzer’s Value Proposition DesignUseful Value Proposition Examples (and How to Create a Good One) by ConversionXLWomen in Tech Spotlight: Shayla Price, Creatrix Tiara, Tiffany Mikell, Archana MadhavanRecommended Resources: Sixteenventures.com, ConversionXL, GetUplift, CopyHackers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign.Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools.Topics covered:Why outreach is so important as marketersUsing you-focused outreach languageThe 7 steps to launch your first marketing outreach campaignAutomation versus personalizationOutreach sequences and successful follow-up campaignsMeasuring a successful outreach responseKai’s recommended resources and software toolsResources mentioned:Finding Social Media Influencers The No-BS Way in 7 StepsKaiDavis.comThe Importance of Writing You Focused Emails by Kai DavisEmail Finder at Hunter.ioReply.io, Bluetick and Drip email automated toolsPipedrive CRM softwareThe Brain Audit by Sean D’SouzaThe Ultimate Sales Machine by Chet HolmesInfluence: The Psychology of Persuasion by Robert Cialdini***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software.Today we are talking about marketing bullshit and how to fight it together.Oli shares his experiences growing Unbounce, how he measures marketing success and his advice to become a better marketer and drive more sales without compromising your values.Topics covered:New Business idea challenge - $1000 and 6 monthsMisconceptions in conversion rate optimization and testingAvoiding dark and shady tacticsHow to become a more human-centric marketerTracking cohorts and customer lifetime valueProduct marketing at UnbounceOli’s advice to young marketersResources mentioned:UnbounceUnbounce BlogNoob Guide to Digital MarketingLearn InboundArduino***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What motivates human behavior?My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design.In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers.Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want.Topics covered:Unconscious mental processing and self-storiesValue versus habit based decisionsThe 5 top drivers of human motivationThe power of storytellingThe need to belong and social tiesBehavioral habits and instinctsEthics in behavioral scienceSusan’s recommended readingResources mentioned:How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People and Neuro Web Design by Susan WeinschenkRedirect by Timothy WilsonSapiens by Yuval HarariThinking, Fast and Slow by Daniel KahnemanThe Power of Habit by Charles Duhigg***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This episode is all about website personalization: what it is, how it works, and how to get it started in your business today.My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage.Brennan explains the benefit of a personalized approach and shares specific ideas you can implement in any size business to get results.Topics covered:The problems in broad messagingPersonalizing your website to customer segmentsMapping your funnel and tailoring opt-ins based on subscriber statusBranded referrals and easy points to start website personalizationTrigger links to identify customer pain pointsTools to get started personalizing your websiteRightMessage technologyBrennan’s recommended resourcesResources mentioned:RightMessageDoubleYourFreelancing.comThe Ask Method by Ryan LevesqueOptimizely, Visual Website Optimizer, ConvertFlowDon't Call Yourself A Programmer, And Other Career Advice by Patrick McKenzieUltimate Sales Machine by Chet HolmesHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How to calculate lead value?My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.Topics covered:The importance of measuring long-term lead valueCalculating lead valueTracking digital touch pointsUtilizing Segmetrics to measure lead valueFacebook lead tracking limitationsTracking step-by-step guide: CRMs, UTM tags and mapping your customer journeyGenerating revenue reportsKeith’s background and career in JapanRecommended reading and adviceResources mentioned:DevelopYourMarketing.comSegmetrics2017 Edelman Trust BarometerThe War of Art by Steven Pressfield and George GuidallThe Ultimate Sales Letter by Dan KennedyGetting Everything You Can Out of All You’ve Got by Jay Abraham***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.Topics covered:Claire’s role at Calendly and transition into consultingHow to use jobs to be done to ready your customers' mindsThe “Jobs to be done” approach to marketingIdentifying your power customers and making a profileTips for interviewing customers and getting valuable insightIntroducing new methods to your company successfullyCase studies and recommended resources on the “Jobs to be done” methodologyResources mentioned:Why the Jobs-to-be-Done Framework Creates Better Products: Alan KlementWebsites that Convert: The fundamentals of writing compelling website copy by Claire SuellentropLoveyourcustomers.coClaire’s talk from the Unbounce’s Call to Action ConferenceRev.com and Speechpad.com - Transcription servicesMatt Hodges on Marketing the Job to be Done via IntercomWhen Coffee & Kale Compete by Alan Klementhttps://jtbd.info/ Blog by Alan KlementBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.Topics covered:Growing immunity to bad marketingThe importance of side projectsConversation marketing and DriftOffline vs. online salesSales barriers and how to avoid themEmpathy and connecting with customersCompany alignment and building a brandDave’s recommended resourcesResources mentioned:DriftSeeking WisdomThe Boron Letters by Gary and Bond HalbertTech In Boston podcastA Side Project Helped Jumpstart My Career by David GerhardtNobody Wants to Read Your Sh*t by Steven PressfieldCa$hvertising by Drew WhitmanScientific Advertising by Claude HopkinsNoah Kagan Presents podcastBehind the Cloud by Mark Benioff and Carlye AdlerBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is, a place where marketers can discover quality peer-reviewed content.Yam is based in Israel and has 10 years of experience in marketing, previously serving as CMO of Webydo web design platform.Today you’re going to learn how to overcome information overload as a marketer. Join us as we navigate the abundance of content available online, and listen in for Yam’s solutions to find valuable content and avoid the fear of missing out.Topics covered:Overproduction of contentZest.is and human-based filteringContent retargeting and building brand authorityMarketing by word of mouthAccount-based marketing principlesTips to focus and organize your approach to contentHow to judge content qualityResources mentioned:Zest.isMy New Tool: A Pragmatic Approach to Consume Marketing Content by Yam RegevEngagio BlogMoz Blog, HubSpot Blog, MediumSmartInsights.com***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses.She has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more.She has published many articles in her work and is also involved with aspiring women in the SaaS marketing community to help them excel. In this episode you’re going to learn why education and not hardcore sales is the best way to do content marketing, especially in SaaS.Listen in as Shayla explains the best place to do customer research, how to create the right kind of content to educate people, and how to check the results and bring your business to the next level.Topics covered:Shayla’s professional background from law to marketingEmail campaign frequencyRecent marketing campaigns successes and failuresSwitching from selling to educatingCustomer empathy and learning stylesObserving pain points and creating a campaign to solve itResources mentioned:5 Content Marketing Promotion Tactics You Should Try TodayThe Road to Recognition by Seth Price and Barry FeldmanFast CompanyShayla Price on Twitter - @shaylapriceShayla Price on LinkedIn***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel.He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively.Listen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants.Topics covered:The importance of customer researchEstablishing credibility and customer trustHuman behavior and irrationalityWhy growth hacking is bullshitThe buyer’s journey and helping customers make an informed decisionCustomer research techniquesIdentifying your real competitorsEffective messagingResources mentioned:How to Do User Research (Even if You’re on a Budget)Good FunnelPredictably Irrational by Dan ArielyListon Witherill’s Buyer Insights CourseThe 22 Immutable Laws of Marketing by Al Ries and Jack TroutInfluence by Robert CialdiniNobody Wants to Read Your Sh*t by Steven PressfieldAlex Blumberg’s Storytelling CourseBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***You see it online all the time.If you work in marketing, your inbox is probably flooded with emails from coaches promoting their latest course launch, ebook, or affiliate program. And their marketing doesn’t shy away from making big claims about the products.“Become an Expert at Facebook Ads in 30 Days or Less.”“Double Your Income and Become a Six-Figure Consultant in 6 Weeks.”But this strategy can backfire.Using scarcity marketing in a sleazy way or making huge promises is a poor strategy overall. Overpromising only hurts your brand in the long run, because branding is all about trust, and under-delivering on your claim kills your credibility.And honestly?The marketers that sell these courses didn't build their business in a month.It took years of hard work for them to find success. And if you're a frequent listener of the Everyone Hates Marketers podcast, you already know that I don't believe in shortcuts, best practices, or fucking growth hacks.Because the truth is, everything you achieve is based on the work you put into it.So why do so many coaches and marketers make claims that their offers produce life-changing results?According to marketing strategist Sean D’Souza, it’s because people will buy it. Our human brains are literally wired this way. We instinctively want to achieve our goals with the least amount of output possible.Basically, we’re hard-wired to be lazy.But there’s a better way to market your products — it’s called The Brain Audit. Sean D’Souza developed the analogy to explain what’s going on in your customer’s head during the buying process.I interviewed Sean on the podcast, and he explained his methodology for convincing people to buy your product without the pushy, hard sell.SourceIn this blog post, we’re going to dig into The Brain Audit step-by-step.But first, let’s talk about a very common mistake that marketers often think will be effective, but it actually repels customers.A Huge Marketing Mistake That Never Convinces CustomersHave you ever been under pressure to sell something, but you’re met with a wall of objections from customers?Maybe you KNOW that what you’re selling is good for the customer, but they just don’t believe it.What do you do?It’s tempting to try to change their mind with facts and figures.But in that case, there’s an invisible force working against you, a powerful psychological concoction of confirmation bias and reactance.Basically, the more you try to convince someone they’re wrong and you’re right, the more they will defend their position, and you’ll actually repel them from buying.So… what to do?The Only Way to Convince Someone to BuyYou can’t.You can’t convince someone to buy.But you CAN help them convince themselves to buy.There are three types of people:Those who already believe what you believeThose who don’t believe what you believe, but they don’t disagree eitherThose who disagreeIf they already believe what you believe, then getting them to buy won’t require much convincing. It’s a slam dunk.If they straight-up disagree, it’s possible to get them to buy, but it’s a bit harder.(Read more on how to convince each of these types of people to buy).If they’re right in the middle — they don’t disagree with you, but they’re not ready to pull out their wallet either — then you can take steps to help them convince themselves.Here are the 5 steps from Sean D’Souza.5 Steps To Help Customers Convince Themselves to Buy1. Find Your Perfect Target ProfileIf you've been working in the marketing field for any amount of time, you already understand target markets and why you must find your ideal audience before you try to sell to them.For example, consider a company like Shopify. They’re one of the biggest web hosting platforms for ecommerce businesses… but they have two target markets. Shopify targets small businesses, with millions of new ecommerce brands hosting their stores on Shopify.However, the platform also owns Shopify Plus, which targets ecommerce companies earning $1M-500M in revenue. Therefore, the marketing for each audience looks very different because they are two totally different markets.A well-defined target market is the first step in any strategy.But in order to convince your potential customer to buy, you must take things a step further and narrow your target market down to one person. Sean D’Souza calls this the target profile, and it is also...

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide.My guest is Barry Adams, an SEO Consultant at Polemic Digital, co-chief editor at State of Digital and public speaker at conferences such as Learn Inbound and PubCon.Listen to our conversation about the future of internet, the tough questions that marketers will face, and what you should do about it.Topics covered:The history of Google and SEOOverblown marketing hypeGoogle positioning itself as an essential utilityEducating others about Google’s business modelHow Google gathers dataResponsibility and bias in search engine resultsThe fake news phenomenonBarry’s recommended resourcesResources mentioned:Polemic DigitalState of DigitalCambridge AnalyticaThomas Baekdal - baekdal.comPaul Boag - boagworld.com***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co.Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you.Listen in to learn Talia’s step-by-step methodology of customer research and emotional targeting that you can implement in your business today to connect with your audience and increase sales and conversions.Topics covered:The power of emotional targetingTalia’s career backgroundMarketing and business culture in IsraelTechnology in marketing versus actually talking to customersCustomer-driven optimizationA step-by-step guide to emotional targeting: customer research, company research, competitor research, emotional content strategy and testingTrust and social proofTalia’s recommended resourcesResources mentioned:How to Improve Website Conversion Without Sacrificing SEO or SpeedGetUplift.coConversionerDescartes’ Error: Emotion, Reason and the Human Brain by Antonio DamasioLearn Inbound, MozCon, Opticon, CXL Live, Search LoveTalia’s Emotion Sells: The Masterclass CRO TrainingCopyHackers.com by Joanna WiebePredictably Irrational by Dan Ariely***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool.If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy.Topics covered:Why competitive analysis mattersAvoiding blanket statement “best practices”Personalized internet marketingHow to identify your competitorsNetworking and talking to marketers and SaaS customersSpecific tactics of competitive researchUnderstanding brand voice and storytellingCassandra’s recommended marketing resourcesResources mentioned:Rival IQOptimizelyMozHubSpotOn Writing Well by William ZinsserThis American Life podcastSocial Physics by Alex PentlandHow to Compete With Big Brands Even With Very Few ResourcesHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in.Topics covered:Obsession with customer acquisitionMarketing at Price IntelligentlyEthics of clickbaitCustomer growth methodology for small and large companiesBuyer personas and the key difference between the value of a feature and the way it’s usedRecommended resourcesResources mentioned:Price IntelligentlyProfitWellHacking Growth by Shane EllisThe Saddest SaaS Pricing Pages of the Year by Patrick CampbellWeb SummitbaseBasecampCoelevate blog by Brian BalfourPrice Intelligently eBook***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders.He is also an entrepreneur who has learned many lessons from his previous startup ventures.I found Josh on his agency’s Facebook Group and was blown away by the amount of free information he shared, including google drive folders full of google docs with his tactics, strategies and thoughts.If you are looking for new and innovative marketing ideas to test and grow your business, this episode is for you.Topics covered:Growth marketing as foundersJosh’s first failed business ventureAdding value to people’s lives and the success gapCold email and how Josh grew his facebook group using LinkedInThe ethics of social media automationCollaboration and Instagram engagement groupsUsing Quora for visibility and leadsWriting good copy for Quora and Facebook adsResources mentioned:AutopilotQuoraThe Kingdom of God is Within You by Leo TolstoyBadass Marketers and FoundersBadass Marketers and Founders - Facebook Group***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more.He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as Mailshake, Quuu and Pick.Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better.Topics covered:Tips for publishing written content frequentlyPreventing burnout while building a businessSujan’s work ethic and methodologyPros and cons of marketing automation toolsShort-term and long-term content promotion strategiesSujan’s top marketing resourcesResources mentioned:SaaS Content Marketing: Why Education is a Powerful ApproachWeb Profits and Web Profits BlogMailshakeRight InboxVoila NorbertQuuuPick.coRamp VenturesContent Marketing InstituteNarrowSocedoDriftHacking Growth by Sean Ellis and Morgan BrownGrowthHackersInboundGood to Great by Jim CollinsNever Eat Alone by Keith Ferrazzi and Tahl RazSujanPatel.comSujan Patel - FacebookHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.Topics covered:Product development as marketingJustin’s career background in a non-profit and late entry into the tech industryThe need for better writing in marketing and on the internetObserving customers in their habitatStep-by-step advice for product development and iterationIdentifying viable marketsTactical marketing tips and resourcesResources mentioned:Marketing for DevelopersJustinJackson.caThis is a web page. by Justin JacksonProduct People ClubMegaMaker PodcastTiny Marketing WinsThe coupon code is a slap in the face by Justin JacksonMedium, Hacker News, Nuzzel, Pocket - Content submission channelsJolt! by Justin JacksonGoogle Tag Manager, Segment, Mixpanel - Customer segmentation toolsInfluence: The Psychology of Persuasion by Robert CialdiniRework by Jason Fried and David Heinemeier HanssonAnything You Want by Derek SiversBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms.Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way.Topics covered:Main symptoms of bad positioningSpecific techniques to test the market and research a specialtyBenefits of good positioning and resources for digital marketersPhilip’s experience and journey from working in an agency to consultingResources mentioned:The Positioning Manual for Technical FirmsClutch.coNo: The Only Negotiating System You Need for Work and Home by Jim CampSeth Godin’s BlogPositioning Crash Course by Philip MorganPhilip Morgan Consulting13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.Topics covered:Choosing a small niche target audienceCreating and promoting valuable free contentBuilding trust to generate leads and create profitConsumer culture and why everybody hates marketersAdvice and resources for overwhelmed marketersResources mentioned: Purple Cow by Seth GodinPermission Marketing by Seth GodinKevin Kelley - kk.orgThe Cathedral and the Bazaar by Eric RaymondPenguin MagicScientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How can long-term marketing help you generate more profits than growth hacking?Connor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses.On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources.Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.Topics covered:Dealing with ADHD as an adultLearning from bad marketing and past mistakes like using scammy email campaigns and working on a product you don’t believe inLong-term marketing instead of growth hackingSpecialization and narrowing target market for startupsSuccessful content and long-term marketing strategiesConnor’s hiring practicesAdvice for future marketers and learning to say noResources mentioned:The Tao of Warren Buffett by Mary Buffett and David ClarkGrowth HackersHidden Champions by Hermann SimonGood Strategy, Bad Strategy by Richard RumeltGood to Great by Jim CollinsStratechery SaaStrFarnam StreetTrust me I’m Lying by Ryan HolidayNothing Ventured Blog from Phorest***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today prefers emotions and marketing storytelling over growth hacking and optimization.Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider.He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.Topics covered:Michael’s background and how he got involved in marketingAccountability and metrics that are actually meaninglessGood storytelling as a foundation of marketingActionable tips to improve your marketing storytelling strategyAdvice for new marketers on getting startedResources mentioned:Storytelling Marketing Strategy: Tell Your Business Story in 6 StepsOgilvy on Advertising by David OgilvyBorn Standing Up by Steve MartinHow Hard Can it Be? PodcastMichael Troiano Blog - Miketrap.comBikeshedding in Marketing: 3 Keys to Being an Effective MarketerHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.Listen in to our very interesting chat about what companies need to do instead in order to succeed.Topics covered:Frustration with anti-marketing biasChanging careers from journalism to marketingProduct development as marketingWeak marketing foundations in the tech worldActionable marketing advice and tools for SaaS startupResources mentioned:“Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan“232 Startup Failure Post-Mortems” by CB Insights“The Top 20 Reasons Startups Fail” by CB InsightsIntercom, Mixpanel, Clearbit - Analytics tools The Ask Method by Ryan LevesqueThreadling.com & The Foundational Story Framework video***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Using lean marketing principles can help you to become a more productive digital marketer.In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules.We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using.This is a fun and interesting episode that will help you take your marketing to the next level.Topics covered:Bus drivers in Malta are professional race car driversThe effect of capitalism and startups in BulgariaCreating value and a relationship that is positiveBeing mindful of your audience and targeting correctlyCreating value in the digital media space based on dataStructuring Kanban for marketing especially team communicationCreating a more predictable flow of content planningWork in progress limits create efficiencyInterlinking Kanban cards on different boards for enterprise situationsUsing data tracking to make sure resources aren’t wastedKanbanize has tracking analytics for measuring process efficiencyUsing a Monte Carlo simulation to predict when tasks are completedResources mentioned:KanbanizeHooked by Nir EyalHubSpot BlogSEMRushKanbanize BlogKanbanize Twitter @KanbanizeIncActionable Agile***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.This is a topic that I find very interesting.Then we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.Topics covered:Whether it’s better to be a content marketer or a sexual health directorDan has always been drawn to writing even in his early school daysDan’s father would engage dinner table discussion about current eventsHis background gave Dan a wide variety of interests which drew him to writingCynicism in content marketing and Dan’s love-hate relationship with contentThe democratization of content marketing through the InternetContent marketing as branded storytelling not copyQuality beats quantity when it comes to resultsBest practices always come down to testing and dataListen to what your customers say to build copy that convertsPutting out content that is already out there is not contributingResources mentioned:5 Content Marketing Promotion Tactics You Should Try TodayUnbounceCall to Action PodcastOli Gardner Unbounce BlogGoogle AnalyticsKissmetricsDomoContently Content Strategist BlogMEL Magazine by Dollar Shave Club***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What do TOFU, MOFU & BOFU stand for in marketing? It helps digital marketers to serve the right content to the right person at the right time using the sales funnel.Today, I am interviewing Greg Elfrink, Content Marketing Manager for Empire Flippers a marketplace to buy or sell websites.Today, we discuss creating customer avatars. Avatars enable us to better understand and serve our customers.Greg has an interesting background. He used to work on oil rigs in Alaska while freelancing on the side. Sometimes he would end up working 100 hours in one week. With the long hours, he was getting burned out.Greg is much happier now that he is part of the Empire Flippers team. We also discuss content length and the value of reading fiction to improve marketing.Topics covered: How living in East Asia and working for Empire Flippers is better for Greg than working on oil rigs in Alaska.A little history of inbound marketing and Michelin the tire company and restaurant guide.Low-quality content and fake news are the scourge of the Internet.Top of the funnel content for getting leads and building awareness. Outreach and guests posts combined with a middle of the funnel lead magnet.It’s a marketer's job to solve the customers' pain points and get them to the solution through the funnel process.Know who you are speaking to so that you can tailor specific content to the customer.The bottom of the funnel content like case studies, testimonials, and research can be effective.Finding an angle that excites your audience.Resources mentioned:Empire FlippersWait But WhyBrian DeanThe Brain Audit by Sean D’SouzaThe Believing Brain by Michael ShermerWeb Copy That Sells by Maria VelosoFreakonomics [email protected] Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing.Rand Fishkin is the Co-Founder and Ex-CEO of Moz.Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income.Rand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust. Topics covered:How Rand would spend that $100 on ad platforms to learn how to improve the ROI.Rand was a shy introverted kid, but he cared about people and what made them tick.Correlation and causation are important distinctions for marketers and understanding data.How a bad hire caused issues with Moz’s gender equality policy.How the bad marketing is what sticks and gives marketers a bad reputation.False best practices in marketing.How to identify and get in front of your audience.Having empathy and building trust with our customers and retention marketing.Resources mentioned:How to land your first digital marketing job (with no experience)MozIncognito: The Secret Lives of the BrainBasecampHaiku DeckBufferFull ContactRadian6Crimson HexagonSprinklrSprout SocialFollowerwonkHootsuiteInfluence: The Psychology of Persuasion by Robert B. CialdiniNudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. ThalerPredictably Irrational by Dan ArielyMozConSearch Engine Land and Marketing Land EventsSocial Media WorldHootsuite Blog***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation.Jonathan has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative.Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business.Topics covered:What drew Jonathan into a career in marketing and founding his current companyThe nature of true innovationDefining the terms: advertising, marketing and brandingWhy brands are deadActionable ways to be a more genuine marketerEvaluating your trustworthiness as a businessResources mentioned:Arcadia LabTell The Truth by Sue Unerman and Jonathan Salem BaskinJonathanSalemBaskin.comInnovationCommunicator.comBranding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How did Hubstaff, a remote team management software business, managed to grow from 0 to over 4,500 customers?Dave Nevogt, Founder and CEO of Hubstaff, shares how he got Hubstaff started, including missteps along the way, and transparency in how the business is running today.Join us for a great conversation about acquiring and understanding your customers in order to grow sales and succeed in your business.Topics covered:Launching Hubstaff and getting the first customersDave’s transparency in business and customer trustWhy bad products and bad marketing die on their ownHow to get a good understanding of your customersAvoiding expensive marketing mistakesStrategy advice and resources for digital marketersResources mentioned:HubstaffHow Hubstaff Got its First 25 Customers by Dave Nevogt – Hubstaff blogHow freemium nearly caused our business to implode by Josh Pigford – Baremetrics blogWhat I’d Change, Keep the Same, & Don’t Yet Know by Rand Fishkin – Moz BlogTraction by Gino WickmanGrowth Hacking by Raymond Fong and Chad RiddersenThe 80/20 Principle by Richard KochWP Curve BlogNathan Barry [email protected]’s Blog at HubstaffMichael Phelps and the Longest Putt in TV HistoryPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔