Marketing for Developers: How to Build Software People Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.

This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.

Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.

Topics covered:

• Product development as marketing
• Justin’s career background in a non-profit and late entry into the tech industry
• The need for better writing in marketing and on the internet
• Observing customers in their habitat
• Step-by-step advice for product development and iteration
• Identifying viable markets
• Tactical marketing tips and resources

Resources mentioned:

• Marketing for Developers
• JustinJackson.ca
• This is a web page. by Justin Jackson
• Product People Club
• MegaMaker Podcast
• Tiny Marketing Wins
• The coupon code is a slap in the face by Justin Jackson
• Medium, Hacker News, Nuzzel, Pocket - Content submission channels
• Jolt! by Justin Jackson
• Google Tag Manager, Segment, Mixpanel - Customer segmentation tools
• Influence: The Psychology of Persuasion by Robert Cialdini
• Rework by Jason Fried and David Heinemeier Hansson
• Anything You Want by Derek Sivers
• Break Through the Noise in Marketing by Doing Less

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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