Why People Don't Connect With Your Marketing & How To Fix It

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.

Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.

Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.

Topics covered:

• Growing immunity to bad marketing
• The importance of side projects
• Conversation marketing and Drift
• Offline vs. online sales
• Sales barriers and how to avoid them
• Empathy and connecting with customers
• Company alignment and building a brand
• Dave’s recommended resources

Resources mentioned:

• Drift
• Seeking Wisdom
• The Boron Letters by Gary and Bond Halbert
• Tech In Boston podcast
• A Side Project Helped Jumpstart My Career by David Gerhardt
• Nobody Wants to Read Your Sh*t by Steven Pressfield
• Ca$hvertising by Drew Whitman
• Scientific Advertising by Claude Hopkins
• Noah Kagan Presents podcast
• Behind the Cloud by Mark Benioff and Carlye Adler
• Break Through the Noise in Marketing by Doing Less

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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