How to Conduct a Social Media Competitive Analysis

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool.

If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy.

Topics covered:

• Why competitive analysis matters
• Avoiding blanket statement “best practices”
• Personalized internet marketing
• How to identify your competitors
• Networking and talking to marketers and SaaS customers
• Specific tactics of competitive research
• Understanding brand voice and storytelling
• Cassandra’s recommended marketing resources

Resources mentioned:

• Rival IQ
• Optimizely
• Moz
• HubSpot
• On Writing Well by William Zinsser
• This American Life podcast
• Social Physics by Alex Pentland
• How to Compete With Big Brands Even With Very Few Resources
• Hard to be Noticed? Simplify Your Marketing to Win Customers

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