Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***So much bullshit, so much lying, so much over-the-top statements, so many buzzwords that mean nothing. Here's how to fight it.***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Don't do it.Here's why.***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Find out what conspiracy theorists and your customers have in common (and why it helps people make decisions).***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.Topics covered:Why some companies struggle to get noticedHow to launch a product with little or no moneyProperly identifying your Beta group before you go to marketWhy product marketing goes beyond marketingLetting go of the fear surrounding your productThe importance of content creationHow sharing the same beliefs as your market is so importantWhy category creation may not be beneficialWhat marketers should learn to prepare themselves for the futureBreaking down your launch strategy into a few basic essentialsResources mentioned:The Growth ShowHubSpotBasecampSaaStrProduct Led Growth ConferenceReforgeAnimalzGrowthTLDRProduct HuntDriftKieran Flanagan EpisodeBrian Balfour EpisodeNarrative Design: Craft a Story Using Conspiracy PrinciplesCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem.And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products.Topics covered:The biggest mistake people make when it comes to designing a productWhy less is more in design and marketingFocusing on the core and knowing what it is you stand forHow restricting yourself can force you to build a better productUnderstanding what problem your product needs to solveIs there really a problem that needs solving or a perceived problemTaking an existing problem and solving it in a new wayThe most important question to ask potential customersTesting results and knowing if something is tangible or notResources mentioned:Different by Youngme MoonThe Mom Test by Rob FitzpatrickTraction by Gabrielle WeinbergObviously Awesome - April DunfordHow Brands Grow - Byron SharpBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell.She’s intuitive and knows her buyers, and she understands how to bridge the gap between sales and marketing, which traditionally causes tension in companies. Susan explains more about that and goes deeper into the three stages of the buying process.Topics covered:The love/hate relationship between sales and marketingWhy intuition is a gift in salesHow Susan changes the mindset of sales peopleKeeping your buyer on the sales roadmapThe three stages of the buying processWalking away from sales that just aren’t going to workThe difference between an impact problem and a frustrating problem.The Why, The What and The How.Resources mentioned:The Way Buyers BuyLinkedInBikeshedding in Marketing: 3 Keys to Being an Effective MarketerBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.Topics covered:Why most marketing is bullsh*t? (and examples of it)Why experienced marketers often fall into the “shiny object” trapWhy over-obsession with personalization can backfiresWhy Edward takes a stand for effective, no-bs marketing4-step processes to build a solid no-BS marketing teamHow to figure out the ROI of marketing channelsHow branding can help improve your other marketing metricsHow to identify your most profitable customersWhat Edward think marketers should learn in 5, 10, and 50 yearsResources mentioned:Marketingbs.comGeneral AssemblyA Place for MomExpediaDavid Heinemier HanssonDHH and Basecamp’s Guide to No-Bullshit Digital MarketingWarburg PincusJoan LundenTripAdvisorZillowByron SharpMark Ritson4-Steps to Creating a Rock Solid Marketing StrategyHow Brands GrowHow Brands Grow: Part 2MarketingBS NewsletterStratecheryBen ThompsonMarginal RevolutioniPassExam.com***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as possible, Joe uses an entirely different approach. He believes in leading with kindness. His tagline is Positively Lovely which might sound a bit crazy in the marketing world today, but not does he live by this, he does it with great success and has built a community of over 16,000 people in the UK and the US. I talk to Joe about his beliefs and how it all started with a small meetup.com group.Topics covered:Examples of a community coming together to lift each other upWhen is a community not actually a community, just marketing bullshit.Three steps towards creating a communityStart by looking at problems in your own life and how to solve themHow Joe’s very first meetup.com meet up went.Aligning yourself with people or businesses who have a wide networkWhat did Jow create that was so different to other events?Create something that makes you different and uniqueThe benefits of having a really strong set of valuesConsider your target market and who you are best equipped to helpAvoiding buzzwords in your marketing. Keep it simple.Encouraging word of mouth activityResources mentioned:The Marketing MeetupTommy Griffith episodeMeetupAdele Revella episodeHiten Shah episodeMeetupDave Gerhardt marketing groupJohn EspirianMark RitsonMark Williams-CookAsh JonesDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform. In this episode, Udi Ledergor talks about how he draws on these experiences whenever he starts with a new company and what steps he takes to make his role a success whilst building a successful team.Topics covered:The very first thing that Udi does when he joins a companyDoing due diligence before starting with a company and being clear about who and what you want to work withReally understanding a brand and what you may have to go through to get to that pointIs the product you’re marketing solving a big enough problem for a big-enough audienceUdi goes through the key processes he uses when starting with a companyUsing both Inbound and Outbound marketing techniques when first starting outWhat does it mean to actually build a brandDo something that stands out as differentIf you try and please everyone, you’re going to get boringDeveloping content that’s so good, people want to pay for itResources mentioned:GongDifferent by Youngme MoonZag - Marty NeumeierInfluence - Robert CialdiniCategory Creation: 4 Reasons to NEVER Do ItBuyer Personas Need to Die a Violent DeathIs Blue Ocean Strategy Risky? Examples & Key Disadvantages***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***"How do you make people instantly understand what you do? How to become an authority in my field? How to create content that doesn't sound like everyone else? How to stand out as a job candidate? How to stand out from massive competition?"This is a sample of the questions I've answered during a free + live "hot seat" coaching session (that took place on Jan 27, 2021).I was so frustrated by empty advice from so-called experts on differentiation that I organized this webinar to help consultants, entrepreneurs, in-house marketers get unstuck and stand out with real, actionable advice tailored to their needs.If you want to go further to make your product/service radically stand out, check out my 8-week high-intensity program (applications for the next cohort open Monday, Feb 1st): EveryoneHatesMarketers.com/stfo***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.Topics covered:Ken’s most successful marketing stunt Ken’s formula for creating marketing stuntsGoing for a particular audience and not compromisingLearning from stunts that don’t work outThe problem with trying to be too cleverSimpler is betterCombine your USP with something that’s never been done beforeBorrowing ideas from other industriesGetting into trouble is a sign you’ve done something right Advice for people who are afraid of getting it wrongWhy you should never repeat yourselfResources mentioned:Hemingway SalesforceInfusionsoftToodledooBombBomb VideoThe Producer’s PerspectiveBreak Through the Noise in Marketing by Doing LessHow to Compete with Big Brands Even with Very Few ResourcesBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.Topics covered:The difference between sales and marketing Knowing when leads have come from marketing activitiesStart with a fully optimized websiteFully utilising both inbound and outbound marketingHow to feed the sales teamThe number one method for optimizing a websiteWhy you should be talking to customers Hiring the right people for the right jobsIncreasing the volume when it comes to brandResources mentioned:SalesforceExact TargetLessonly LighthouseDriftOpenView VenturesLinkedin***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients?Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it.We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms.Topics covered:Why being a specialist will get you more businessTwo reasons to be selective when bringing on new clientsKeeping variability in your projects when selecting your expertise nicheHow Kaleigh conquered her fears and burnout when she repositioned her businessThe trigger that pushed Kaleigh to reposition her businessThe online freelance course Kaleigh took to figure out the work she truly enjoyedWhy you need to have some hands-on experience before positioning your businessThree questions that can help you find work you actually enjoy doingKaleigh’s advice for setting up your project fee structureThe best way to discover work you are passionate aboutPotential red flags from clients and how to tactfully move away from those clientsA formula for creating your really simple positioning statementWhy you should ask your mom if she understands your positioning statement before you publish itSimple ideas to keep your network updated on your brandResources mentioned:Paul Jarvis Creative ClassPaul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost MindsetCasey NeistatThe Unique AbilityTim Ferriss - How to Build a World-Class Network in Record TimeOn Writing WellTim Ferriss PodcastJoe Rogan PodcastKaleighmoore.comKaleigh TwitterKaleigh's Newsletter Cup of Coffee13 Positioning Principles From Hungry Hungry Hippos"Being Professional" is Utter Bullshit***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.Topics covered:What Andy think “positioning” exactly isAn example of a company that does narrative positioning wellCan you measure the success of product positioning?How to create urgency in your positioningWhy the CEO should lead the product positioning exerciseHow Andy implements his framework in 5 stepsThe one question that sparks debate in positioning discussionHow you should approach positioning when you have multiple target audienceWhat Andy thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:Andreesen HorowitzFirst Round CapitalSalesforceIntelSquareUber5 Proven Methods for Positioning Your New ProductCrossing the ChasmDriftMarc BenioffZuoraThe Greatest Sales Deck I’ve Ever SeenTailoring Your Pitch for Multiple AudiencesNever Split The DifferenceStory: Style, Structure, Substance, and the Principles of ScreenwritingIra GlassThis American LifeAndy’s LinkedInAndy’s websiteNarrative Design: Craft a Story Using Conspiracy Principles13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***‍Lindsey Christensen believes that the role of marketing goes far beyond that of making money. In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry.With over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot.Topics covered:What’s wrong with tech and the tech industry todayWhy diversity is the biggest issue in the tech industryDefinition of company values and why they are important in marketingDoing research on a company's values before you start to work with themSelling yourself to a company and treating it as a marketing exerciseTalking to customers to understand what they love about your companyWhat to do if the company you work for isn’t sticking to their valuesWhat you stand for implies what you also stand againstNot taking on projects or customers if it goes against your valuesDefining objectives, strategies, goals, and measuresHow to prioritize and pick the ideas and strategies that you want to useWhat Lindsey thinks marketers should do today to help them in the next five, 10, 50 yearsResources mentioned:thoughtbotGiant Robots Smashing Into Other Giant RobotsGood Strategy, Bad Strategy - Richard RumeltKatie MartellWistia***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What do you do if your customers just don't "get" your product?My guest today is Jane Portman, UI design expert, and co-founder of Userlis.We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning.From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.Topics covered:Why Userlist changed their product positioningThe steps Jane took to start improving their product positioningHow Jane scheduled customer interviewsThe customer research questions that led to the best insightsWhy understanding your product’s “true competitive alternative” is important, and how to find themHow to figure out positioning internallyThe difference between “attributes” and “features”How to cluster attributes and features into “themes”Using card sorting exercise as a product positioningThe biggest mistake Jane made when she tried to launch her previous productsResources mentioned:Userlist5 Proven Methods for Positioning Your New ProductIntercomObviously AwesomeUI BreakfastHow To Use Jobs To Be Done To Read Your Customer’s MindBenedict DeickeHotjarConvertKitDes TraynorJoe LeechEnds by Joe McLeodUI Breakfast PodcastMore Isn’t Always Better - Challenging the Growth at All Costs MindsetCompany of One: Why Staying Small Is the Next Big Thing for BusinessUserlist BlogCategory Creation: 4 Reasons to NEVER Do ItBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Morgan Molnar lives and breathes data. She began her career in marketing effectiveness analytics at Nielsen before her present position as director of product marketing at SurveyMonkey. During our conversation, she explained what market research means to her and dispelled some of the myths and lies surrounding surveying. She also offers a compelling argument that providing it's done right, there are considerable benefits from using surveys to gather data. Topics covered:The difference between primary, secondary, qualitative, and quantitative researchThe top three mistakes people make when sending surveys?The questions you shouldn’t ask in a surveyThe importance of pre-survey screeningIn surveying, what are monadic designs and sequential monadic designs The benefits of using survey panelsDeciding on your sample sizeResources mentioned:Seth Godin on EHMSurveyMonkeyData Story by Nancy DuarteBlinkistLinkedIn***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools.In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget.Topics covered:What does the long and the short of it mean?Start with what you’ve gotHow to start a business that maintains Why you should ask yourself what it is you can do that most other people can'tWhy small brands can take risks that the bigger brands can’tWhy you should stand up and be counted as the founder of your businessHow the birth of his first child forced him to start Mini MBAWhy scalability is such an important wordWhat’s so fantastic about shitting your pantsResources mentioned:Mini MBADifferentiate or Die - Jack TroutDifferent - Youngme MoonNet PromoterMark Ritson - 4 Steps to Creating a Rock-Solid StrategyDaft Punk: 5 Marketing Lessons to Make Your Business FamousHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands.She recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them.Topics covered:The definition of Generation ZWho are Generation Z and how are they different to MillennialsWhy it’s important not to generalizeHow parenting styles had an impact on Millenials and Gen ZersWhy Gen Zers make good entrepreneursWhy marketers need to consider how Gen Z’s brains work in order to market to them properlyWhere companies go wrong when selling to Gen ZWhich platforms Gen Z use and how they use themResources mentioned:dscoutInstaBrain bookInstaBrain Free chapter Zoom‍Bixa ResearchBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business? As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing. In this episode, he explains how to crush bias to enable your business to flourish.Topics covered:Looking at human biases from inside businessLook at the areas where there’s no growth and that’s where you’ll find the biasesConsider your business as a systemReductionism and what that means to your businessDisproportionality bias. Where small little things can make a huge difference.What is the biggest mistake you're making right now that prevents you from growing further?How Steve Jobs and Apple gave marketing a bad nameHow to fight biasDeconstructing a products layers to find its real valueResources mentioned:HybrencyChampagne StrategyGong.ioByron Sharp - How Brands GrowByron Sharp - How Brands Grow 2Maria Konnikova - The Biggest BluffBrianbalfour.com ReforgeBrian Balfour - Growth Loops: The End of Traditional FunnelsHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.Topics covered:What exactly is a go-to-market strategy?The difference between go-to-market strategy” and “marketing strategy”Signs that a company needs a go-to-market strategyThe frameworks to start creating a go-to-market strategyWhy is it important to have a “model-market fit” and “channel-market fit”A real-life example of model and channel market fitWhy follow up questions is vital in customer interviewsUsing Objective & Key Results (OKRs) to translate customer interview into actionable stepsWhy targeting customers’ mindset is much more important than just aiming at demographicsBiggest mistake companies made when creating a go-to-market strategyWhat marketers should learn in the next 5,10, 20 yearsResources mentioned:HullFlip My FunnelHotjarBrian BalfourGrowth Loops: The End of Traditional Funnels?Sean EllisMotivoGood Strategy Bad Strategy: The Difference and Why it MattersObjective Key Results (OKRs)This is MarketingBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesBuyer Persona InstituteForget The FunnelAsia’s TwitterDemandMavenBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there.But what is it that makes people convert from showing interest to finally buying? Topics covered:When it’s ok to say no to business What actually motivates people to do somethingThe decision behind whether or not conversion optimization is right for your businessFocusing on the psychological aspect of marketing and buyingThe number one method to use with your clients.Understanding the story behind a buyers purchaseInterviewing buyers to get them back their mental state when they purchased the itemIf you think you know everything about your customers, you shouldn’t be in marketingWhy you should avoid the jargon and learn to sell to humansResources mentioned:InvespJoanna Wiebe - 3 Steps to Write Copy That ConvertsThe Road Less StupidInvesp blogHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place.In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.Topics covered:The definition of a value propositionThinking about people first and understanding what they wantExamples of value propositionsThe three mistakes businesses make with their value propositionUnderstanding how people see your business in order to understand your value propositionWhy the value proposition is in the eye of the beholderThe first step to defining your value propositionEnsuring you able to deliver on your value propositionThe importance of keeping what you do simple to understandWhy you should consider the most unique thing that your business doesResources mentioned:Use FYICrazy EggKissmetricsCategory Creation: 4 Reasons to NEVER Do It***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives.In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond.Topics covered:The wrong ways to launch stuff.Common mistakes that people make when launching.Creating value with every email you sendHow to help people see things differentlySeeing the launch as a fun creative challengeWhy integrity and tech are the biggest issues when launchingHillary’s use of social media during a launchWhy a small following that engages is better than a huge listWhat is the messy brain problem and how to deal with itDon’t do tons of stuff. Focus on one thing and do it wellThe importance of the pre-saleStrategy after the pre-salePicking the right kind of fightsResources mentioned:Andre Chaperon: Sphere of InfluenceTyler J McCallTarzan KayConvert KitHamyawTheagensh***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns.I’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast.Flavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic.Topics covered:The biggest mistake you can make is thinking of social issues as trendsGreat brands are ones that can make a difference and not just sell their productsAlign your brand with a social issue and focus on impact KPIs not marketing KPIsIf you are a small brand, start with your local communityThe top two mistakes that brands make when dealing with social issuesYou don’t have to comment on every social issue. Choose your focus and stick to it.How to ensure that every employee is on board with the focus and implements itWhy management should be a two way systemWhat do impact KPIs look like for each department in a large companyCollaborating with a brand that is focused on the same social issuesCreate one campaign that is about impact and not directly about money.Resources mentioned:Tech Brains TalkStart with the Why - Simon SinekBlinkistState of Mind SeriesMakeLoveNotPornCindy Gallop Podcast Episode2BobsDavid Baker podcast episode3coloursrule.com***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.Topics covered:The symptoms of companies that are not experimenting enoughWhat companies need to have in place before starting experimentingThe danger of “growth for the sake of growth”The type of companies that David won’t train or work withWhy experiment culture should begin with the mindsetHow to change the mindset in an organizationWhy visual storytelling is essential in presenting your experimentsThe single data source to help you pick the right ideas to run withA few examples of crazy experiments David ranDavid’s advice to aspiring marketersWhat David thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GrowthTribeCXLBooking.comOracleClaire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ MindsAsia Matos - 5 Steps to Create a Go-to-market StrategyStealing Fire by Stephen KotlerLiar’s Poker by Michael LewisJeff Bezos’ 2018 Letters to ShareholdersSmartcuts by Shane SnowTakeru Kobayashi (The Hot Dog Eating Contest Champion)Lean Analytics by Alistair Croll and Benjamin YoskovitzDave McClure Pirate MetricsThe GROWS Process by GrowthTribeHotjarThe Brass FrameworkOccam’s RazorWait But Why by Tim UrbanOCEAN model / Big Five Personality TraitsSandra MatzDeep Work by Cal NewportEdward Bernaysa16z podcastLectures subredditGrowth Tribe Youtube channelDavid’s LinkedInGrowthTribe Instagram***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. In this episode, I explain my reasons behind this choice, why radically standing out is the antidote to bullshit, and what's next for you... and me! As always, email me [email protected] if you want to chat. ***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.How do you get journalists and publishers to open your email, let alone read what you’ve written?My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words.In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed.Topics covered:What exactly is digital PR and why do it?Why no amount of promotion is going to salvage a bad piece of contentHow to be something remarkable, that people will care aboutCreating an element of surpriseHow emotions play an important role in this fieldHow Amanda comes up with her ideasWhy you should be involved with a project from the beginningAnswering questions to tell a new storyHow to spot worthy trendsWhat you can do to ensure you have the highest chance of getting a reply from a journalistResources mentioned:FractlTravelmathPorchBuzzSumoAnswer the PublicHAROExploding TopicsBuzzstreamKeyword SurferWomen in Tech SEO group***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.He also reveals his 16-step guide to building credibility.Topics covered:Why Wes treats his LinkedIn profile like a landing pageWhat led him to launch his own businessIf you can build demand you can build any businessHow to discover what it is that you truly love to doThe benefits of specialising in an areaDoubling down on what gives you the most energyHow Wes created and ran a course for the CXL InstituteWhy you need to pick a villain in marketingMistakes he made when building his personal brandResources mentioned:Product-Lead InstituteVidyardEat Your Greens - Wiemer SnijdersKey Person of Influence - Daniel PriestlyThe Unique Ability - Julia Waller & Catherine NomuraDilbertCXL InstituteGainsight PXDriftHubSpotPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies.In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts.Topics covered:How most agencies are focussed on output of content not leadsWhy many agencies choose not to measure ROIIs content here to stay?Figuring out which channel is best to convey what you want to sayHow all content starts with the written wordWhy engagement begins with customer researchThe impotence of doubling down on your strengthsTips for getting articles seen by the right peopleShort and long term tacticsResources mentioned:Grow and ConvertPain Point SEO: How to Produce SEO Content That Drives ConversionsSaaS Content Strategy: How We Scaled Leadfeeder's Signups to Over 200/monthB2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 MonthsBecome a Top Content MarketerThink and Grow Rich - Napoleon HillThe Lean Startup - Eric RiesContagious - Jonah BergerPredictably Irrational by Dan ArielyBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit.In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs?The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities.Topics covered:The benefits of building relationships to get the job you wantWhy and how you should build a trust bankLearn to shut up and listen moreHow marketers really can be customer firstHow patience can be a real strength in marketingJustine’s number one tip for uncovering pain pointsWhy you have got to talk to peopleRead psychology books to better understand how humans workThe definition of design thinkingResources mentioned:Predictably Irrational by Dan ArielyFreakonomics by Steven D. Levitt and Stephen J. DunbarDrive by Daniel PinkMozConIndie HackersThe Brand Gap by Marty NeumeierZag by Marty NeumeierBrand flip by Marty NeumeierLitmusWildbitPostmarkSeth Godin’s Marketing Secrets to Launching a New BusinessEdward Neuvraumont - How to Stop Marketing With Your EgoGuillaume Cabane - How to Find the Right Growth Channels6 ways guaranteed to drive growth by Agata Celmerowski***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.Topics covered:The difference between your company vision vs. strategyHow Kevan created Buffer’s one-year strategic marketing planWhy step one of a marketing strategy starts with your purposeThe powerful vision framework exercise for creating goalsWhich marketing channel is the number one driver for new signupsHow to determine which projects are your first priorityWhy marketers today should become multiskilled generalistsResources mentioned:BufferSimplified One Page Strategic Plan for Every Team by David CummingsVision Framework by Jim CollinsThe Art of Possibility: Transforming Professional and Personal LifeTraction: Get a Grip on Your Business by Gino WickmanReforge: Growth Programs for ExperiencedAnything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek SiversForget the Funnel by Georgiana Laudi and Claire SuellentropKevanLee.com@KevanLee on TwitterKevan on LinkedInMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.Topics covered:Why companies struggle to get noticed and the research that backs it upCreativity should inform the tactics not the other way aroundHow Innocent Smoothies set themselves apart with a simple marketing ideaThe first step Paul and team when working with a new clientWhy actual consumer observation is more valuable than any other consumer informationWhy it is easier to get noticed in the B2B world rather than the B2C worldThe marketing world needs more troublemakersWhy Mellor & Smith only presents one idea to their clientsTalented team members outproduce proprietary systemsThe “Yes, and...” TechniqueWhy the best ads all have one common themeThe reason Mellor & Smith got rid of 70% of their clients after 5 yearsResources mentioned:Mellor & SmithTake Fucking Risks EventsRyan Wallman TwitterInnocent SmoothiesDavid AbbottMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyDave TrottDave DyeVikki RossPaul on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).Topics covered:The truth behind the rise of video and its true power in marketingWhat happens when you find the spot where customers get stuck in your funnelHow to create a compelling storyline that makes your audience problem-awareWhy you should turn to your best customers for help identifying your missionThe difference between what your product does and what your mission entailsGetting clear with your metrics up front when you’re building an audience with videoHow to use metrics to help leadership understand the risks that you're takingWhy you should pay attention to how media companies market their contentResources mentioned:WistiaOne, Ten, One Hundred Series by WistiaProfitWellMasters of Doom by David KushnerGood to Great by Jim CollinsThe Score Takes Care of Itself by Bill WalshOgilvy on Advertising by David Ogilvy@csavage on TwitterSavagethoughts.comWhy Marketing Storytelling Matters Now More Than Ever***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Is keyword research still relevant to SEO? Do backlinks matter anymore?Find out the answer in today's episode.My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now.Topics covered:Why keyword research is still important for SEO campaignsThe major disadvantage of using free tools for keyword researchWhat “seed keywords” are and how to find them for your nicheWhy Google ranks nearly identical pages for multiple relevant queriesThe absolute best thing you can do during the keyword research phaseWhen the keyword difficulty metric won’t help you rank #1 in GoogleWhy unique linking websites add more value than the volume linking pagesThe truth about building backlinks in an ethical and nonaggressive mannerResources mentioned:Ahrefs - SEO Tools & Resources To Grow Your Search TrafficAhrefs.com/TimAhrefs Academy: Blogging for Business@TimSoulo@LouisSlicesHow to Increase Organic Traffic: 7 No-Fluff, Practical Methods***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Does your sales process line up with your buyer's journey?In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.Topics covered:Why inexperienced marketers focus on selling the product featuresWhere to get started with identifying your customers’ concernsBarron’s favorite place to find out how to improve conversion ratesWhat happens when you only focus on the leads who don’t convertThe surprising reason why you can’t rely on accurate tracking dataExactly what type of questions you should ask customers over the phoneHow to sort through your research data (and create a hypothesis)The pros and cons of running A/B tests individually vs. group testingResources mentioned:Rev.comHotjarMixpanelHiten ShahAntifragile: Things That Gain from DisorderScientific AdvertisingInfluence by Robert CialdiniHow to Win Friends & Influence People by Dale [email protected] to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***It can be intimidating when it’s time to launch a new product for your business.Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.Topics covered:The biggest mistake Tom sees businesses make during product launchesHow to set realistic expectations for your product launchTom’s thoughts on email marketing and why it is key to a successful product launchWhy you shouldn’t try to convince your audience they need your productKeeping your message straightforward and simpleA simple process Tom uses to identify his audience’s problemsHow to identify, develop, and utilize strategic partnerships during your launchTom’s “slide-in” approach to developing relationshipsWhy effective story-telling is important when developing relationshipsResources mentioned:Tom’s WebsiteInsurgent PublishingTeachableRight MessageAsh MauryaJohn Lee DumasSeth Godin on Everyone Hates Marketers80/20 Principle with Perry MarshallInfostackHumble BundleAppSumoContactuallyAndre Chaperon on Everyone Hates MarketersHow to Influence Buying Decisions Without Being Shady***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.Topics covered:Why it’s important to understand what triggers your customersThe reasons why some marketers may be feeling overwhelmedSocial Media’s draining effect on KatelynThe first question Katelyn asks her new clients when starting customer researchHow the startup world taught Katelyn the importance of customer discoveryThe steps it takes to develop your customer’s personaWhy understanding your customer is more than gathering demographic and firmographic informationHow to disrupt the Super Mario power upmarketDon’t forget about the importance of the functional side of your productIdentify your customer’s challenges with their current solutionKatelyn’s thoughts on one-on-one customer interviewsOne of Katelyn’s favorite sayings when conducting interviewsHow to make sense of the customer information you’ve gatheredResources mentioned:Katelyn’s WebsiteKatelyn on TwitterWhat is a martech stack?StrategyzerCernerBasecampWrikeHotjarKatelyn’s Forget the Funnel WebinarDovetail AppAirtableKatelyn’s Research TemplateAtomic Habits - James ClearCXL BlogBuyer Personas Need to Die a Violent DeathBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your customer really wants.In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.Topics covered:The role of user research in business growth and what it entailsWhy customers don’t respond to your surveysHow to execute user research and testing on a budgetThe difference between user research vs. market researchFour personality traits every user test moderator needsWhat questions should be answered in user testingWhy surveys will tell you more than Google Analytics dataResources mentioned:Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability TestsConversionXLCopy Hackers3 Steps to Write Copy That Converts with Joanna WiebeNielsen Norman Group***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***If you’ve ever considered using paid ads to generate revenue, this episode is for you.The trick is to make your ad stand out. But how do you do that amidst the noise of the internet?This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing.Her fascinating interview will make you rethink everything you thought you knew about ad campaigns.Topics covered:The definition of interruption marketingThe benefits of long-form copy and why Sarah is such a big fanMaking copy the conversation that people want to readUsing long-form copy to inform and educateWhy you should interrogate your customers and turn their answers into an adRecognizing angles in client stories and how to use them in your copyTeaching the public something new with your copyTalking to your customer's customers and what questions to ask themHaving someone else to write the copy to ensure you have communicated properlyResources mentioned:Strategyzer3 Steps to Write Copy That Converts with Joanna WiebeCopyhackersMade to Stick: Why Some Ideas Survive and Others Die - Chip HeathThe Jelly Effect - Andy BoundCatch Me If You Can - Frank Abagna***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move.The reality was, he already had it figured out. A new startup in the shape of SparkToro.In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic!Topics covered:How Rand came up with the idea for SparkToroHow he followed his own advice when starting upReaping the benefits from 17 years worth of building a network of expertsHow he capitalized on that network for his product researchThe top three most helpful questions he asked when doing his researchFinally leaving Moz and launching SparkToroUsing old school techniques to create the initial buzzHow and why you should pick an enemy early on!Raising capital with no paying customers and doing things organicallyLaunching during a global pandemicResources mentioned:MozSparkToroLost and Founder - Rand FishkinZillowRedfinProfitwellBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***There can be few people in the marketing world who haven’t heard of Neil Patel.At the age of 35, he has already achieved many accolades, including recognition by President Obama as one of the top 100 entrepreneurs under the age of 30.He’s also known in the marketing world for shady, aggressive tactics like invasive website popups, sexist ads, etc. But, something changed recently which made him realize the value of focusing on people first...Topics covered:What Neil Patel would do with $1,000 to create a new business anonymouslyWhy marketers tend not to like Neil PatelWhy you should never aim to please everyoneWhat marketers should learn to help them in the next 10, 20, 50 yearsResources mentioned:CrazyeggKISSmetricsClick FunnelsUber SuggestMozSEMrushWayback MachineHubspotBacklinkoLarry KimNeilPatel.comBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.Topics covered:What we can learn from the mistakes that Ron Johnson madeDon’t use your own worldview in marketing as it will be very different from someone else's worldviewActing as a customer to understand how and why people buyWhy you should test changes in small areas before making big company-wide changesApplying the same strategy of watching people in stores to how people behave when they shop onlineWhy you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get resultsWhat you can do to truly understand your audience and build empathyTry to imagine what it's like to be the person you seek to serveResources mentioned:Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderThis Is Marketing by Seth GodinThe Marketing SeminaraltMBAThe Mystery ShowZig Ziglar on YouTubeBandwidth by Eliot PeperHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.Who is Richard Shotton?My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.Topics covered:5 Little-Known Facts About Consumer BehaviorPratfall Effect: If you can admit a weakness or flaw, you become more appealing to your audience.Confirmation Bias: We're very good at maintaining our existing point of view.Our Habits: You can persuade people in the moments when their habits become destabilized.Brand Purpose: Not every company needs to have have a higher purpose beyond profit.Personalization: Don’t apply it to such a degree that you lose the essence of your brand.The Pratfall EffectThe pratfall effect is a counter-intuitive idea that was first discussed by Eliott Aronson, a professor of psychology at Harvard in the 1960s. According to this theory, you become more appealing after you admit a weakness or you exhibit a flaw.In marketing, this applies because one of the biggest issues we face is that people don't trust brands. Once you’ve admitted a flaw, you're demonstrating your honesty and the rest of your claims suddenly become more believable.Confirmation BiasOur brain instinctively resist new information due to confirmation bias. As Richard Shotton explains, if you already dislike a brand, your brain will continue to come up with counter arguments to maintain its existing point of view. You can counteract this in marketing by reaching your audience at moments of distraction, because they’re potentially persuadable at this point. And you can do this by thinking about the body language and the tone of your advertising.Our HabitsWhat are the moments when people’s habits become destabilized? According to consumer psychology, we can encourage people to buy our products during major life events. Richard Shotton conducted research where he discovered that people are 2-3 times more likely to try a new brand after undergoing a life event.These life events can include getting married, divorced, retiring, moving, having your first child, or starting a new job. These are when our habits are in flux and we're open to buying new products to fit these changes.Brand PurposeThere’s a current trend in marketing at the moment where companies are trying to find a single way of answering briefs. This can go wrong in a lot ways. Because the problems that your target market will face are varied -- and one solution is impossible.Richard explains brand purpose as an example. In some circumstances, brands should have a higher order beyond profit but it can also lead to the wrong approach if you try to apply purpose to everything. Remember the infamous Pepsi protest campaign? That's proof on how this tactic can fail.PersonalizationIf you take personalization in marketing too far, there can be huge implications. In this interview, Richard shares a theory from Kevin Simler that explains the value of a brand is in it’s shared cultural meaning.If you're targeting your audience with different messages it can be great in the beginning. However, eventually people will overhear those messages and understand that your brand actually stands for nothing.Resources mentioned:The Choice Factory: 25 Behavioral Biases That Influence What We Buy by Richard ShottonA true story: the birth of a great campaign by Paul FeldwickStuff From The Loft by David DyeThe 22 Irrefutable Laws of Leadership by Bern BoloAds Don't Work That Way by Kevin SimlerMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyThe Anatomy of Humbug: How to Think Differently About Advertising by Paul FeldwickDecoded: The Science Behind Why We Buy by Phil BardenRory Sutherland: The Wiki ManEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stevens-Davidowitz@rshotton on TwitterRichard Shotton on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win CustomersHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***→ B

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.Topics covered:The reason why the only difference between most companies is the logoHow differentiation can be achieved by one strong thing or a combination of lots of smaller thingsThe consequences of sameness in your businessWhich differentiations are not worth the investmentHow to define a position in the marketWhy you want to attract a certain group and repel anotherUsing differentiation to give potential customers a reason to choose youThinking actively about how you are influencedResources mentioned:CXL InstituteCopytestingOptimizelyVWOConvert.comSiteGainerDifferentiate or Die - Jack Trout and Steve RivkinPositioning - Al Ries and Jack TroutObviously Awesome - April DunfordPlay Bigger GainsightCodeacadamyLinkedin LearningUdemyReforgeHotjarAhrefsWhiteboard FridayMozSEMrushBasecampDriftSquadcastHow Brands Grow - Byron SharpMonday.comCrunchbaseTrelloAirtableAsanaClickupRoad Less Stupid - Keith J Cunningham22 Immutable laws of Marketing - Al Ries and Jack TroutThe Brand Gap - Marty NeumeierZag - Marty NeumeierBrand Flip - Marty NeumeierCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Branding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.Topics covered:Why people are crippled by the fear of being honestThe biggest mistake companies make with their contentProducing one piece of good content that has impactDeveloping a strong team that learn by their mistakesHow to start offending people so that you’re loved by some and hated by othersThe process for creating great content that makes people actually buy stuffWhat you need from a client to be able to market a product with leverageHow you know when you’ve struck marketing goldThe more you speak to people and understand their culture the more you will get out of itResources mentioned:Offended MarketingHubSpotA Short History of Nearly Everything - Bill Bryson***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.Topics covered:Why most marketing content strategies don’t workHow to recognise an article that’s been written by someone who doesn’t careUsing a Twitter thread to promote an articleBuilding connections on LinkedIn and marketing yourself on RedditResearching your channels well and and understanding the nuances of eachWhy consistency is the key to building trustThe reason that direction is more important than speedWriting your emails as though they were for your mum and dadResources mentioned:Marketing ExamplesCopywriting ExamplesKanye StoryTop Dawg EntertainmentSlackPrivyDave Gerhardt on EHMBarametrics Growth ManifestoMatthew Kobach’s TwitterSales for FoundersExploding TopicsDude with SignQuoraOgilvy on Advertising - David OgilvyIndie Hackers (C.S. Allen’s comments)22 Immutable Laws of Marketing - Al RiesGrowth Design***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies.In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in betweenTopics covered:How good customer research is not just research for research sakeThe benefits of review, and testimonial miningThe consequences of not doing effective customer researchHow changing just a few words can make your copy more vividWhat to look for in negative competitor reviewsHow to translate all the data you collect into one page of copyWhy focusing purely on current customers is a big mistakeThe principles and practicalities of writing good copyHow all writers are different and there’s no one way of writingThe questions to ask yourself as you read through your copyResources mentioned:Case Study BuddyHubspotWP EngineScott’s Cheap FlightsBenevityTraffic Think TankDeputyClockspotG2CapterraMade to Stick: Why Some Ideas Survive and Others Die - Chip HeathNever Lose a Customer Again - Joey ColemanThe Ultimate Sales Letter - Dan Kennedy***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.Topics covered:Why you shouldn’t sell to customers you don't understandThe brilliant payoff of going out into the real world to talk to peopleHow to ask intriguing questions that get your customers to open upWhy your personal network is far more valuable than you realizeThe surprising reason your breakthrough idea isn’t about profitabilityExactly what type of customers you should go after to build quicklyHow to identify your core skills and monetize your top strengthsWhy beginning conversations with your pitch is a major mistakeResources mentioned:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe Mom Test BookRobFitz.comHow to Do User Research (Even if You’re on a Budget)4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review.Her CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal.There is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ensure that they understand what you expect from them.Camille also explains how to use the three-tier interviewing system to encourage your customers to give thorough, specific answers.Topics covered:What is wrong with typical online user studiesThe benefits of producing one in-depth story instead of 50 shallow onesEnsuring all content produced is usefulThe consequences of shallow user stories on your brandUsing the inverted triangle to organize your storyHow to convince people to be on your blog or podcastThe importance of being a good storytellerThe benefits of recording interviews to make full use of the contentHow to be the painkiller and not the vitaminPreparing your customer in advance of the interviewResources mentioned:NotionTeslaFirst Round ReviewVentureBeatThe Wall Street JournalObviously Awesome by April DunfordThis Is Marketing - Seth GodinWriting & Self-Publishing a Marketing Book: A No-Bull Guide5 Proven Methods for Positioning Your New ProductHubspot***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔