Why Marketing Should Run Sales (+ How to Do It)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. 

Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.

Topics covered:

• The difference between sales and marketing 
• Knowing when leads have come from marketing activities
• Start with a fully optimized website
• Fully utilising both inbound and outbound marketing
• How to feed the sales team
• The number one method for optimizing a website
• Why you should be talking to customers 
• Hiring the right people for the right jobs
• Increasing the volume when it comes to brand

Resources mentioned:

• Salesforce
• Exact Target
• Lessonly 
• Lighthouse
• Drift
• OpenView Ventures
• Linkedin

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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