How to Build a Genuinely Caring & Committed Community

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as possible, Joe uses an entirely different approach. He believes in leading with kindness. 

His tagline is Positively Lovely which might sound a bit crazy in the marketing world today, but not does he live by this, he does it with great success and has built a community of over 16,000 people in the UK and the US. I talk to Joe about his beliefs and how it all started with a small meetup.com group.

Topics covered:

• Examples of a community coming together to lift each other up
• When is a community not actually a community, just marketing bullshit.
• Three steps towards creating a community
• Start by looking at problems in your own life and how to solve them
• How Joe’s very first meetup.com meet up went.
• Aligning yourself with people or businesses who have a wide network
• What did Jow create that was so different to other events?
• Create something that makes you different and unique
• The benefits of having a really strong set of values
• Consider your target market and who you are best equipped to help
• Avoiding buzzwords in your marketing. Keep it simple.
• Encouraging word of mouth activity

Resources mentioned:

• The Marketing Meetup
• Tommy Griffith episode
• Meetup
• Adele Revella episode
• Hiten Shah episode
• Meetup
• Dave Gerhardt marketing group
• John Espirian
• Mark Ritson
• Mark Williams-Cook
• Ash Jones
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔