Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Does your sales process line up with your buyer's journey?In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.Topics covered:Why inexperienced marketers focus on selling the product featuresWhere to get started with identifying your customers’ concernsBarron’s favorite place to find out how to improve conversion ratesWhat happens when you only focus on the leads who don’t convertThe surprising reason why you can’t rely on accurate tracking dataExactly what type of questions you should ask customers over the phoneHow to sort through your research data (and create a hypothesis)The pros and cons of running A/B tests individually vs. group testingResources mentioned:Rev.comHotjarMixpanelHiten ShahAntifragile: Things That Gain from DisorderScientific AdvertisingInfluence by Robert CialdiniHow to Win Friends & Influence People by Dale [email protected] to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Building a marketing team is hard—especially when you're in the early growth stages of your business.In the beginning, you're still identifying which marketing activities work while you're building a team at the same time. But there a few common mistakes you can avoid with your team that we're going to discuss today.We're joined by Jake Stainer, the former Head of Growth at Typeform and current Head of Digital Growth for TravelPerk. In this episode, Jake shares the biggest lessons he learned about growing a marketing team during his time at Typeform.Topics covered:The biggest mistake you can make while building a teamHow to handle massive change (and why you should take it slow)Why it’s important to hire for generalist roles vs. specialistsThe power of social proof on your landing pages for conversionsWhat marketing principle Jake follows to ensure a company’s successHow to identify a metric to go after so you can move the needleThe one key metric where the conversion rate to revenue is stableWhen to draw the line and focus on a different marketing initiativeResources mentioned:TypeformTravelPerkInfluence: The Psychology of PersuasionScrumHow to Build a Growth Marketing Team (The Non-Sleazy Way)Jake on LinkedinJake's personal site***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Picture this. You've just accepted a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest?In today's episode, you'll learn how to stand out and break through using the principles behind Drift's success.Listen in for a special episode, as we welcome Dave Gerhardt back to the show.Topics covered:Why your potential customers are more skeptical than everHow to define your dream 100 customers (and why it matters)What it means to find the gap in your competitors’ marketing strategyThe surprising reason why marketing is easy to test quicklyHow to persuade people to take a risk on your counterintuitive ideaThe simple tip for coming up with ideas faster than your competitionHow to create better marketing by observing what you react toWhy you can’t win without taking a chance on an unconventional ideaResources mentioned:HYPERGROWTHConversational MarketingThe Ultimate Sales Machine by Chet HolmesThe Law of Shitty Clickthroughs1984 by George OrwellClickFunnelsSaaStrWhy People Don't Connect With Your Marketing & How To Fix ItBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***You want to make an impact, right? Imagine you've just been hired in a new marketing role. What's the first thing you should do to get your foot in the door?In today's episode, you'll learn how to build trust and prove yourself in the first 90 days as a marketer.Join us in welcoming Claire Suellentrop back to the podcast. Claire is a SaaS marketing strategy consultant and the co-founder of Forget the Funnel, where she teaches tech marketers how to build high-growth SaaS companies.Topics covered:Why marketers and their leaders often struggle to align themselvesThe first step you must take when you’re starting with a new companyTwo ways to develop true empathy for the founder or CEOHow to build strong relationships with leaders of other departmentsWhat type of questions you must ask during those first conversationsWhy your first 90 days as a marketer are a critical period of timeThe simple (but effective) tip for nailing communication with your bossHow to balance customer research with making your first major impactResources mentioned:Forget the FunnelHow to Use Jobs to be Done to Read Your Customers’ MindsGeorgiana LaudiAsia MatosPodiaTrelloThe 25 JBTD customer interview questions Claire usesSaaS Marketer [email protected]@ClaireSuellenDaft Punk: 5 Marketing Lessons to Make Your Business FamousHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Wouldn't you love to get more value out of customer surveys?As we all know, talking to customers is the best way to learn more about your audience.We've covered surveys and how to get inside your prospects' head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel.This is a special interview because I'm speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they're here to reveal how you can use surveys to sell more... without pissing your customers off.Topics covered:How Rob and Kennedy transitioned from entertainment into marketingWhy typical customer surveys are where useful data goes to dieHow to create a personalized sales process at the end of your funnelThe best way to ask key questions (and instantly define your customers’ needs)What happens next in the funnel after someone completes your surveyWhy sending email blasts to your entire list alienates 60% of your audienceThe simplest place in your funnel to start asking subscribers to fill out a surveyTwo practical techniques for increasing your survey response ratesWhat four critical questions will generate the most useful answersResources mentioned:ResponseSuite3 Marketers Walk Into a PodcastHow To Sell The Way Customers Want To BuySlackAsanaConvertKitInfusionsoftActiveCampaignHow to Do User Research (Even if You're on a Budget)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.Topics covered:The truth about Steve Jobs dislike for market researchWhy your reputation can’t really be destroyed overnightHow nearly all marketers miss the key step in their strategyThe two most important questions to ask your customersWhat mistake companies make when it comes to segmentationHow to decide which market you should be targetingThe surprising reason you have less competition than you thinkResources mentioned:Marketing Week -- Weekly column by Mark RitsonSurvey MonkeyByron SharpEhrenberg-BassThe Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. LafleyPlaying to Win: How Strategy Really WorksMini MBA in MarketingDrayton BirdMarketing Week@markritson -- Mark Ritson on TwitterMark Ritson on LinkedIn***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).Topics covered:The truth behind the rise of video and its true power in marketingWhat happens when you find the spot where customers get stuck in your funnelHow to create a compelling storyline that makes your audience problem-awareWhy you should turn to your best customers for help identifying your missionThe difference between what your product does and what your mission entailsGetting clear with your metrics up front when you’re building an audience with videoHow to use metrics to help leadership understand the risks that you're takingWhy you should pay attention to how media companies market their contentResources mentioned:WistiaOne, Ten, One Hundred Series by WistiaProfitWellMasters of Doom by David KushnerGood to Great by Jim CollinsThe Score Takes Care of Itself by Bill WalshOgilvy on Advertising by David Ogilvy@csavage on TwitterSavagethoughts.comWhy Marketing Storytelling Matters Now More Than Ever***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Wouldn't you love to turn every blog post into an acquisition machine?In today's episode, you'll learn how you can use content to acquire users that will stick around.Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today.Topics covered:The major difference between acquiring users vs. getting users to stick aroundWhat the hearts and mind strategy means for content marketingWhy you must invest in every blog post as an acquisition engineHow great SEO transforms your content (and makes it better)The surprising point in time when businesses should invest in brandingHow to identify the #1 topic your content should go afterWhy intent is key when you start to establish your content designThe simple way to attract an audience who shares your beliefsResources mentioned:Reforge BlogYour Blog is Not a Publication by Jimmy DalyHow to Do SEO Yourself with Tim SouloNat EliasonRyan BonniciBrian DeanThe Growth Show by HubSpotNoah Kagan PresentsThe Growth TL;DRKieran on LinkedIn@searchbrat on TwitterCategory Creation: 4 Reasons to NEVER Do ItHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Does selling ever make you feel gross?In today's episode, you'll learn how to market and write about your products without the sleaze and hype.Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands.Topics covered:How to recognize hype and high-pressure trickery in online marketingWhy conversational copy makes customers feel more comfortableHow children can be more persuasive than the best advertisers in the worldThe simple test to determine if your sales copy is conversational or notWhy most of us are terrible at having conversations with each otherThe secret to writing your first draft of copy (and getting past the blank page)How to balance everyday language and the structure of your sales messageWhy the little voice in your head will always give you the feedback you needResources mentioned:3 Steps to Write Copy That Converts with Joanna WiebeMarketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingConversational Intelligence by Judith E. GlaserNever Split the Difference by Chris VossUnconscious Branding by Douglas Van Praetconversationalcopywriting.com/[email protected] vs. Communications: The Surprising DifferenceHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget?Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy.Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks.Topics covered:Why you should go after the top of your funnel vs. optimizing for conversionsHow content marketing impacts your sales funnel and drives long-term growthWhy you have to validate data before you create any piece of contentHow to get into your target buyer’s head to find out exactly what they’re searchingWhy most of your content shouldn’t be about the products you sellThe effective way to search for keywords based on an intent to buyPrioritizing low difficulty keywords vs. high difficulty keywordsWhy you shouldn't rely on blog posts to learn about new strategiesResources mentioned:The World's Most Effective B2B Marketing CampaignEmail Signature Generator by HubspotAhrefsSEMrushHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)Skyscraper Technique by BacklinkoBranding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business.Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results.Topics covered:Why content from companies usually sucks (and how to fix it)How the global economic collapse led to brands becoming publishers3 warning signs that your content marketing is badThe #1 thing brands should do right now to improve your contentHow to use free tools to listen to your audience on social mediaWhat you can do to contribute to a conversation onlineHow to earn attention by listening to what people aren’t sayingWhy you must create a unique and unapologetic personalityHow to learn how to become a better storytellerResources mentioned:Conversation Marketing by Kevin LundMeetupToastmastersHow to Grab Attention with Kevin RogersSaaS Content Marketing: Why Education is a Powerful Approach***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch.Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).Topics covered:How to think about your customer before you start a businessWhy Steli recommends you sell a service before building a productWhen potential customer interviews become a waste of timeThe framework for effective customer development conversationsHow to reprogram your mind and see failure as progressionWhy you will never become immune to hearing the word “no”The exact process Steli tried to cold call startups (without using his name or network)How to generate revenue quickly with servicesResources mentioned:Stanford experimentClose.ioThe Startup [email protected] Godin's Marketing Secrets to Launching a New Business***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***If you've ever felt like a fraud in the marketing industry, this episode is for you.Marketing consultant and coach, Tiffany Da Silva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs.You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human.Topics covered:The reason why so many marketers face imposter syndromeHow Tiffany got her start in SEO at age nineWhat happened when she quit her job at 3 AMHow to identify where your problems are coming fromWhy it’s essential to find out who the true villains are in your lifeHow to be deliberate with who you follow on social mediaWhy visualizing the future can help you fight imposter syndromeDeciding what your contribution to the world is going to beThe unexpected first question Tiffany asked Joanne WiebeFinding your group of people to help you overcomeResources mentioned:Flowjo.coTiffany at Learn [email protected]@flowjo.coBetter HelpCall Your GirlfriendGeorgiana LaudiCopy School by Copy HackersThe Confidence CodeBrene Brown: TED TalkBen Angel@thetiffdasilva@flowjoco@bellastoneThe Couple's Bucket List***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Let's talk about eliminating chaos in your marketing efforts.In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth.You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment.Topics covered:The nuance of marketing for B2B SaaS vs. small business or consumerHow Shopify Plus started as an experiment to reduce churnWhy positioning is highly misunderstood by most marketing teamsWhat happens when you base marketing on your own assumptionsWhy you must have a minimum data measurement in place firstHow to identify low-hanging fruit based on your sales funnelThe surprising reason growth isn’t focused on driving more volumeWhy foundational marketing strategy falls into four separate bucketsResources mentioned:Shopify PlusHana Abaza on SlideshareHubspot CRMOgilvy on AdvertisingThe Unpublished David OgilvyThe Boron LettersConversionXLAndrew ChenBrianne KimmelTomasz TunguzHana Abaza5 Proven Methods for Positioning Your New Product***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What can politics teach us about marketing strategy?Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing.It's a unique perspective on how to run campaigns and build more human connections.Topics covered:The three biggest mistakes businesses make todayWhat happens when you use marketing tactics over strategyThe #1 problem with relying on discounts to drive salesWhy referrals are the best way to grow without any moneyThe right way to ask your target market survey questionsHow to listen to what the market research is telling youOne simple way businesses can make human connectionsHow to nail your marketing campaigns right from the beginningResources mentioned:Fire Them NowSurvey Monkey PanelPollfishTractionProfit FirstDriven to DistractionKeith CunninghamMorning Pages4 Steps to Creating a Rock-Solid Marketing StrategyHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.Topics covered:Why you shouldn’t sell to customers you don't understandThe brilliant payoff of going out into the real world to talk to peopleHow to ask intriguing questions that get your customers to open upWhy your personal network is far more valuable than you realizeThe surprising reason your breakthrough idea isn’t about profitabilityExactly what type of customers you should go after to build quicklyHow to identify your core skills and monetize your top strengthsWhy beginning conversations with your pitch is a major mistakeResources mentioned:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe Mom Test BookRobFitz.comHow to Do User Research (Even if You’re on a Budget)4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Is keyword research still relevant to SEO? Do backlinks matter anymore?Find out the answer in today's episode.My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now.Topics covered:Why keyword research is still important for SEO campaignsThe major disadvantage of using free tools for keyword researchWhat “seed keywords” are and how to find them for your nicheWhy Google ranks nearly identical pages for multiple relevant queriesThe absolute best thing you can do during the keyword research phaseWhen the keyword difficulty metric won’t help you rank #1 in GoogleWhy unique linking websites add more value than the volume linking pagesThe truth about building backlinks in an ethical and nonaggressive mannerResources mentioned:Ahrefs - SEO Tools & Resources To Grow Your Search TrafficAhrefs.com/TimAhrefs Academy: Blogging for Business@TimSoulo@LouisSlicesHow to Increase Organic Traffic: 7 No-Fluff, Practical Methods***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet?My guest is Jason Hsiao, the founder of the Animoto video maker.In today's episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment).Topics covered:What makes video unique from other content marketing platformsWhy you don’t need to spend thousands to create impressive videosThe essential social media platform to use when you’re getting startedHow to discover what video style will captivate your audienceThe secret behind how long your video content should really beWhy it’s okay if 50% of people don’t make it to the end of your videoHow to transform your text-based articles into exciting videosWhy you must tease your best content at the beginningThe reason why an authentic brand is more important than being funnyResources mentioned:https://animoto.com/everyonehatesmarketersJason Hsiao on TwitterRadical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim ScottThe Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick M. LencioniAvoid Marketing Best Practices at All Costs with David DarmaminMarketing vs. Communications: The Surprising Difference***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.Who is Richard Shotton?My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.Topics covered:5 Little-Known Facts About Consumer BehaviorPratfall Effect: If you can admit a weakness or flaw, you become more appealing to your audience.Confirmation Bias: We're very good at maintaining our existing point of view.Our Habits: You can persuade people in the moments when their habits become destabilized.Brand Purpose: Not every company needs to have have a higher purpose beyond profit.Personalization: Don’t apply it to such a degree that you lose the essence of your brand.The Pratfall EffectThe pratfall effect is a counter-intuitive idea that was first discussed by Eliott Aronson, a professor of psychology at Harvard in the 1960s. According to this theory, you become more appealing after you admit a weakness or you exhibit a flaw.In marketing, this applies because one of the biggest issues we face is that people don't trust brands. Once you’ve admitted a flaw, you're demonstrating your honesty and the rest of your claims suddenly become more believable.Confirmation BiasOur brain instinctively resist new information due to confirmation bias. As Richard Shotton explains, if you already dislike a brand, your brain will continue to come up with counter arguments to maintain its existing point of view. You can counteract this in marketing by reaching your audience at moments of distraction, because they’re potentially persuadable at this point. And you can do this by thinking about the body language and the tone of your advertising.Our HabitsWhat are the moments when people’s habits become destabilized? According to consumer psychology, we can encourage people to buy our products during major life events. Richard Shotton conducted research where he discovered that people are 2-3 times more likely to try a new brand after undergoing a life event.These life events can include getting married, divorced, retiring, moving, having your first child, or starting a new job. These are when our habits are in flux and we're open to buying new products to fit these changes.Brand PurposeThere’s a current trend in marketing at the moment where companies are trying to find a single way of answering briefs. This can go wrong in a lot ways. Because the problems that your target market will face are varied -- and one solution is impossible.Richard explains brand purpose as an example. In some circumstances, brands should have a higher order beyond profit but it can also lead to the wrong approach if you try to apply purpose to everything. Remember the infamous Pepsi protest campaign? That's proof on how this tactic can fail.PersonalizationIf you take personalization in marketing too far, there can be huge implications. In this interview, Richard shares a theory from Kevin Simler that explains the value of a brand is in it’s shared cultural meaning.If you're targeting your audience with different messages it can be great in the beginning. However, eventually people will overhear those messages and understand that your brand actually stands for nothing.Resources mentioned:The Choice Factory: 25 Behavioral Biases That Influence What We Buy by Richard ShottonA true story: the birth of a great campaign by Paul FeldwickStuff From The Loft by David DyeThe 22 Irrefutable Laws of Leadership by Bern BoloAds Don't Work That Way by Kevin SimlerMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyThe Anatomy of Humbug: How to Think Differently About Advertising by Paul FeldwickDecoded: The Science Behind Why We Buy by Phil BardenRory Sutherland: The Wiki ManEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stevens-Davidowitz@rshotton on TwitterRichard Shotton on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win CustomersHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***→ B

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too.What's the problem with paid traffic? The costs begin to stack up fast.My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs.Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visitors to your website every day.Topics covered:Why it’s critical to bring organic search traffic to your blogThe biggest reason why most blogs don’t rank high on GoogleHow to come up with 100 compelling topic ideas in one hour or lessOne ridiculously simple trick for outlining your article’s subheadingsWhat the “Goldilocks Zone” is and why it matters for SEO strategyHow to outrank big-name magazines for the #1 search resultThe counterintuitive approach to your content promotion strategyResources mentioned:Made You Think PodcastHow startups die from their addiction to paid marketing by Andrew ChenSummaries, Notes, and Lessons from Books I've Read - Nat EliasonThe Wiki Strategy: How to Grow Your Blog to 100k+ Monthly VisitorsAhrefs: Competitor Research Tools & SEO Backlink CheckerClearscope: Modern SEO Software for Content TeamsNatEliason.comGrowth Machine: Get More Traffic from Google@nateliason on TwitterSeth Godin's Marketing Secrets to Launching a New Business***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.Topics covered:The difference between your company vision vs. strategyHow Kevan created Buffer’s one-year strategic marketing planWhy step one of a marketing strategy starts with your purposeThe powerful vision framework exercise for creating goalsWhich marketing channel is the number one driver for new signupsHow to determine which projects are your first priorityWhy marketers today should become multiskilled generalistsResources mentioned:BufferSimplified One Page Strategic Plan for Every Team by David CummingsVision Framework by Jim CollinsThe Art of Possibility: Transforming Professional and Personal LifeTraction: Get a Grip on Your Business by Gino WickmanReforge: Growth Programs for ExperiencedAnything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek SiversForget the Funnel by Georgiana Laudi and Claire SuellentropKevanLee.com@KevanLee on TwitterKevan on LinkedInMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs.My guest today is Shawn Twing, one of the top paid traffic specialists in the world. He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans.In this episode, you'll learn how much technology will impact the future of advertising.Topics covered:The reason why paid traffic agencies might not exist in 12 monthsTwo automation tasks that are often used in paid trafficWhat the first step is for marketers to prepare for automationWhy you should know the key difference between principles vs. tacticsThe link between paid traffic, innovation and investingWhy retargeting everyone who visits a website is a common mistakeShawn’s three principles that have made his business a successThe one thing machines won’t ever be able to take from humansResources mentioned:Revealbot: Advanced Automation for FB AdsQwaya: Facebook Ad ManagerTheory of Constraints by Eliyahu GoldrattTo Be or To Do: John Boyd's Roll Call: The Art of ManlinessThe First Principles Method explained by Elon MuskFarnam Street — A Collection of Signal in a World Full of Noise.Seth Godin's Marketing Secrets to Launching a New BusinessSeth Godin’s blogThe Game: Penetrating the Secret Society of Pickup Artists by Neil StraussThe 48 Laws of Power by Robert GreeneModern Marketing with Seth Godin on UdemyValue Proposition Design: How to Create Products and Services Customers WantStrategyzer: Business Model Canvashttps://shawntwing.com/***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Do you want to learn how to scale content creation without a team?In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep.She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools.Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today--with zero budget and a small team.Topics covered:The reason why Tracey thinks content marketing is here to stayWhy content plays a role throughout your entire sales funnelTracey’s step-by-step process for outsourcing quality articlesHow to do keyword research with Google only (no tools)Which style of keywords are proven to rank the fastestHow to use HTML tags in blog posts to target keywordsWhy you should structure your articles for fast informationHow to use partners to help publish high volumes of contentThe surprising reason you don’t need to publish A+ articlesResources mentioned:BigCommerce Blog: #1 Ecommerce Blog on Marketing & Selling OnlineMarketMuse: AI Content Planning and Optimization SoftwareAhrefs: Competitor Research Tools & SEO Backlink CheckerThe State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy by Tracey WallaceTracey Wallace on BigCommerceThe Skyscraper Technique by Brian DeanHow to Win Friends and Influence People by Dale Carnegie@TraceWall on TwitterContent Distribution Plan: An In-Depth Process for Driving More Traffic***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.Here's the thing: I know what it's like to start a business and have to market yourself on a small budget.What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode.Topics covered:Why Ryan really writes all of his emails in lowercaseThe truth about customer profiles (and why your ideal client doesn’t exist)How to develop a gut feeling about your potential customersWhy writing daily can help you discover your biggest strengthsWhat happens when you look at what your competitors aren’t doingWhy your mindset matters when it comes to getting more doneHow to become a better marketer by creatingResources mentioned:How to Validate Your Business Idea in 3 Steps (The Right Way)How to Build a Growth Marketing Team (The Non-Sleazy Way)Fomo: Social Proof Marketing Platform@RyanCKulp on Twitter@usefomo on TwitterRyanCKulp.com: Ryan’s website and blogAll Marketers are Liars by Seth GodinPurple Cow: Transform Your Business by Being Remarkable by Seth GodinLinchpin: Are You Indispensable? By Seth GodinBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Are you struggling with content marketing? Well, get ready for this one.I guarantee your perspective will change after listening to today’s guest.In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers--but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms.Today, Ross is going to explain exactly how he does it. Whether you sell products or provide a service, you can apply his tips to generate more leads for your business.Topics covered:How to drive revenue in one month with Facebook groupsWhy your domain name should include your industry title“The Sherlock Homeboy Approach” for crafting popular contentWhy forums are an untapped goldmine for marketing researchHow to use metrics in online forums for content creationWhat happens when you tap into controversial topicsUsing your skillset for creating content (you don’t have to write)Why you should reshare the same piece of content on repeatThe exact method Ross uses for distributing his contentWhy content promotion is the priority vs. content creationResources mentioned:Finding Social Media Influencers The No-BS Way in 7 Steps7 Steps To Launch Your First Outreach Marketing CampaignHustle & Grind: E-commerce store for entrepreneursFoundation Marketing: B2B content creationRossSimmonds.comHow Will You Measure Your Life? by Clayton ChristiansenDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How do some companies stay on the top while others go out of business?The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now.In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.Topics covered:Why most companies fail to stay relevant in today’s worldWhat happens when you stay focused on your competitorsHow disruptors put major companies out of businessThe reason why your business should stay in startup modeWhy companies who stay ahead tend to have a diverse teamHow to convince risk-averse leadership to change thingsWhy word of mouth drives the marketing world todayHow to become a purpose-driven business with authenticityResources mentioned:Metaforce: Allen Adamson’s consulting firmShift Ahead: How the Best Companies Stay Ahead in a Fast-Changing WorldRadical Candor: Be a Kick-Ass Boss Without Losing Your HumanityThe Founder’s Mentality: How to Overcome the Predictable Crises of GrowthAllen Adamson on ForbesHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What is user-centered design and why should we care about it?User-centered design is an approach to understanding your customer and designing an experience from their perspective.Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.Topics covered:What user-centered design means for marketersWhy achieving user-centered design starts at the topHow to use analytics to understand what’s going wrongWhy you must examine the “content consumption” metricHow to approach your customer researchWhy most buyer personas fail (and what to do instead)The reason why you should focus on three key metricsThe difference between reporting vs. monitoring dataResources mentioned:How to Use Emotional Targeting to Acquire Happier CustomersHow to Improve Website Conversion Without Sacrificing SEO or SpeedKick PointClaire Suellentrop on How to Use Jobs to be DoneJobs to be done frameworkContent Consumption: Go Beyond PageviewsWhy Personas Are in Important in MarketingFull ContactBuzzSumoFollowerwonkDana on User Personas: Learn Inbound 2017Adele Revella on Buyer PersonaFollow Dana DiTomaso on TwitterBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.Topics covered:The most common mistake companies make with positioningWhy it’s valuable to hear an outside marketing perspectiveThe reason why step one is analyzing competitive alternativesHow to determine the key unique features of your productWhy you must link values to your product features and benefitsThree styles of market positioning (and which one is most common)Why learning foundational marketing is the most important stepResources mentioned:Marketing Without a Budget: Grow Your Revenue with 0 Credibility or AdvertisingHow To Use Jobs To Be Done to Read Your Customers' Minds26 Ways to Stand Out In Your Customer's Mind with Ulli AppelbaumPositioning: The Battle for Your MindPlay BiggerThe InformationRecode DecodeAprilDunford.comCategory Creation: 4 Reasons to NEVER Do ItHow to Compete With Big Brands Even With Very Few Resources13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.Topics covered:What we can learn from the mistakes that Ron Johnson madeDon’t use your own worldview in marketing as it will be very different from someone else's worldviewActing as a customer to understand how and why people buyWhy you should test changes in small areas before making big company-wide changesApplying the same strategy of watching people in stores to how people behave when they shop onlineWhy you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get resultsWhat you can do to truly understand your audience and build empathyTry to imagine what it's like to be the person you seek to serveResources mentioned:Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderThis Is Marketing by Seth GodinThe Marketing SeminaraltMBAThe Mystery ShowZig Ziglar on YouTubeBandwidth by Eliot PeperHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Welcome to another special episode.Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand.Today's episode is dedicated to answering your marketing questions.You all want to know more about subjects like freelancing, networking, startup marketing, and more.Let's dive in.Topics covered:The number one skill everyone modern marketer should haveWhat marketing skills are most important for the futureHow to market with a low budget in a short timeframeHow you can make the switch from freelancing to an in-house roleWhat the difference is when marketing to B2C vs. B2B audiencesHow to build a network when you're an introvertThe best school for learning how to start a marketing careerResources mentioned:Seth Godin's altMBAHow to Build a Growth Marketing Team with Ferdinand GoetzenMarketing Week Mini MBA3 Steps to Write Copy that Converts with Joanna WiebeHow to Convince People to Buy Without Being Pushing with Sean D'Souza1-Page Marketing Plan with Allan DibHow to Start a Marketing Agency the Right Way with David Baker***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***We're going to switch things up this week.Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email.Now I'm going to spend some time answering everything you submitted over the next two weeks. I'll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers.Topics covered:The top 5 most downloaded episodes of the podcastWhat the future is for the Everyone Hates Marketers brandHow I organize my daily and weekly work scheduleWhat I wish I'd known before I started this podcast5 lessons on how to start your own podcastHow I deal with information overload in digital marketingMy biggest aha moment while interviewing guestsHow I get high profile marketers to join my podcastAnd more... Resources mentioned:None.***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How can we use story in our marketing strategy and drive more business?Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985.Tune in to learn how you can apply Michael's 6-step storytelling formula to your own business.Topics covered:The reason why storytelling is valuable for marketersWhy the storytelling process starts with your end resultMichael’s favorite marketing story (and what made it powerful)How to find a protagonist your audience empathizes withWhy the hero in every story must endure a crisisThe goal of story obstacles and how to create meaningful conflictWhat your ideal aftermath is with persuasive storytellingHow to use dialogue to transport your audience with storyResources mentioned:Storytelling Made Easy by Michael HaugeMichael Hauge's 6-Step Success StoriesTiny Little BusinessesThe King’s SpeechDotCom Secrets by Russell BrunsonExpert Secrets by Russell BrunsonSapiens by Yuval Noah HarariHow to Influence Buying Decisions Without Being Shady***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Want to learn how to write a sales hook for your business in 60 seconds?Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet.Topics covered:Why winning your prospects’ attention comes firstThe key difference between cold leads vs. warm leadsHow Kevin uses stand-up comedy to connect with his audienceHis four-step system for writing an irresistible sales hookWhy marketing yourself is the hardest thing you’ll ever doWhen you should talk about yourself vs. your customerHow to sell something when you can’t use your own storyHow to interview your customers like a journalistResources mentioned:Copy ChiefThe Truth About MarketingCopy Chief RadioHow to Send Emails with 83%+ Open Rates (Not a Clickbait)The 60-Second Sales Hook by Kevin RogersMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyBasecamp 3***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your customer really wants.In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.Topics covered:The role of user research in business growth and what it entailsWhy customers don’t respond to your surveysHow to execute user research and testing on a budgetThe difference between user research vs. market researchFour personality traits every user test moderator needsWhat questions should be answered in user testingWhy surveys will tell you more than Google Analytics dataResources mentioned:Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability TestsConversionXLCopy Hackers3 Steps to Write Copy That Converts with Joanna WiebeNielsen Norman Group***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Who are social media influencers and how can they help your business?In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing.We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.Topics covered:Why influencer marketing isn’t really a new trendHow to avoid negative influencer partnershipsWhat steps to take when creating a social media campaignWhy campaigns start with your customer (and not influencers)How to identify the right creators for your audienceWhat to say in your first outreach and how to stand outThe future of influencer marketing and brand relationshipsResources mentioned:August UnitedLumanuGrin.coPurple CowHey, Whipple, Squeeze ThisThe Storytelling EdgeContagiousCall To Action Conference by UnbounceMarketing Over CoffeeTyler Farnsworth on TwitterTyler on LinkedIn***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How can your brand stand out in an oversaturated market today?If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.Topics covered:How social media has transformed the concept of brandingWhy companies must know what values they stand for todayFinding out what your customers care about (and how they communicate)The difference between your existing customers vs. leads you want to attractHow to tell a story about your brand that delivers valueWhat three key story concepts your brand can tellWhy marketers should focus on empathy for their customersResources mentioned:Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps26 Types of Brand Positioning to Stand Out In Your Customer’s MindAll of the Abovet3n - digital pioneersProduct Positioning: 5 Proven MethodsHow to Use Jobs-to-be-Done to Read Your Customers' MindsBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyWhy Am I Crying All the Time?Happy Money: The Science of Happier SpendingSXSW: South by Southwest ConferenceSeth Godin’s Marketing Secrets to Launching a New BusinessPurple Cow13 Positioning Principles From Hungry Hungry HipposBranding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Who is Neville Medhora?Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He's an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe.What is the Kopywriting Kourse?The Kopywriting Kourse is training that's designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy and profitability, while freelancers learn how to jumpstart their copywriting career.Topics covered:Neville Medhora's Copywriting AdviceIn this interview, Neville explains why he doesn’t think of copywriting as words on a page. His philosophy? Copywriting is about transmitting information from one brain to another. It's not only the written word on the page but the reaction in your brain when you read those words.How to Beat Writer’s BlockAccording to Neville, you can get over writer's block with two simple solutions. One is to look at what other people are doing with a swipe file. This is a collection of other people’s writing, where you can look at old ads for inspiration.The other way is to start with a template — and work through it backward. Neville recommends you never start with a blank page, but instead, you keep a file of topics you want to write about. Then you can dive into research straight away, so you never have to face the White Blank Page again. Tune in for his in-depth explanation on overcoming writer’s block.How to Write a Good About Us PageWant to learn how to write better About pages? Listen in to hear Neville break down the steps on writing a good About Us page. Neville explains that the main goal of your About page is really to direct them to action at the end. What's the next step for your reader?Likewise, we also cover the different types of About pages and how you should structure them. For example, if your website is informational, the way you approach your story should be different from the ecommerce website that sells physical products.How to Write Good HeadlinesWe also cover how to write headlines with Neville’s painless formulas, and here’s how it goes. What Neville does for companies is write out 10 headlines. Then he’ll go away for 24 hours, so he can look at those headlines again with fresh eyes. The next step is bold the ones that jump out at you. Generally, there will always be one or two that stand out way more than the others. Neville also reveals a surprising myth about the relevance of headlines — and an easy trick for stealing your headline copy from Amazon.Resources mentioned:Kopywriting KourseAirtableSwipe FileAbsurd Calls to ActionHow to Create an Amazing “About Us” PageThe Boron LettersThe Adweek Copywriting Handbook***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.Topics covered:Why scarcity and urgency are powerful persuasion techniquesWhy makes people motivated to take action on promotions with a deadlineThe best way to determine if there’s a market for your product or serviceHow to make a compelling first offer to your target audienceWhen you should start preparing your customers for a product launchHow to hold people’s attention with email marketingThe day promotions are proven to have the highest number of salesHow many emails you should really be sending to your listWhy it doesn’t matter when people unsubscribe from your email listResources mentioned:Deadline FunnelInfluence: The Psychology of PersuasionThinking, Fast and SlowHooked: How to Build Habit-Forming ProductsHow to Send Emails with 83%+ Open Rates (Not a Clickbait)Perry MarshallSphere of InfluenceThe Ultimate Guide to Google AdWordsAdvanced Google Adwords***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.It might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results.In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website.Topics covered:The first step toward designing a conversion-optimized websiteWhy you need to understand how your potential customers talk for SEOWhat questions to ask to find the terminology your customers useHow voice search will drive the future of SEOThe step by step process Nick uses for completing keyword researchHow to target keywords for different points in the customer journeyThe reason why SEO is really about understanding your customerHow to transform keyword data into a website that convertsWhy website design must come after your content is writtenThe importance of mobile when it comes to website designResources mentioned:How to Use Emotional Targeting to Acquire Happier CustomersFrom the FutureKeyword KegAhrefs: Competitor Research Tools & SEO Backlink CheckerSEMrushHow To Do Keyword Research in 2018 For SEO - ImFromTheFuture.comJR Oaks on TwitterRyte: Simplify your digital marketing toolsetBusiness Casual Copywriting with Joel Klettke3 Steps to Write Copy That Converts with Joanna WiebeTraffic Think TankMatthew BarbyBacklinko: SEO Training and Link Building StrategiesWebris: The Complete Guide to Blog SEO***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Why should companies and marketers care about brand positioning?Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds.After analyzing 1,200 case studies, Ulli Appelbaum identified 26 types of brand positioning you can use to stand out.My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning: Positioning-Roulette.Topics covered:Why brand positioning is more important than ever todayHow analyzing 1,200 case studies led Ulli to a unique positioning methodWhat three key categories build the foundation of every positioning statementWhy the way people behave (or don’t behave) is your starting pointThe easiest solution for satisfying your customers’ needsHow to determine what really differentiates your product or servicesThe importance of barriers and why people wouldn’t use your categoryHow to use the five senses and brand rituals to create an experienceResources mentioned:Product Positioning: 5 Proven MethodsHow Smart Positioning Can Make Your Marketing 10x BetterPositioning-Roulette Method CardsSapiens: A Brief History of HumankindWARCEffie WorldwideInfluence: The Psychology of PersuasionMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyFirst The Trousers Then The ShoesChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.Topics covered: Claire’s role at Calendly and transition into consultingHow to use jobs to be done to ready your customers' mindsThe “Jobs to be done” approach to marketingIdentifying your power customers and making a profileTips for interviewing customers and getting valuable insightIntroducing new methods to your company successfullyCase studies and recommended resources on the “Jobs to be done” methodologyResources mentioned:Why the Jobs-to-be-Done Framework Creates Better Products: Alan KlementWebsites that Convert: The fundamentals of writing compelling website copy by Claire SuellentropLoveyourcustomers.coClaire’s talk from the Unbounce’s Call to Action ConferenceRev.com and Speechpad.com - Transcription servicesMatt Hodges on Marketing the Job to be Done via IntercomWhen Coffee & Kale Compete by Alan Klementhttps://jtbd.info/ Blog by Alan KlementBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Why are so many marketers bad at marketing themselves?This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion.When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast.She’s a copywriter who fell into marketing by accident after beginning her career in psychological research. If you’ve ever felt guilty about marketing, not giving your hustle enough time or self-promotion--I think you’re going to gain a lot from this interview.Topics covered:Why most entrepreneurs are lying about their 80-hour work weekThe reason why so many marketers struggle to market themselves wellWhat you must do to avoid becoming an annoying marketerThe easiest solution for identifying what problems you solve for your audienceHow to understand market sophistication (and why it’s a huge advantage)What questions to ask your customers to find out their deepest desiresWhy competing on price alone won’t build a profitable businessHow to write a message that resonates with your audienceResources mentioned:The Arena: Virtual Coworking SpaceThat Seems Important - Margo Aaron’s websiteHow to Send Emails with 83%+ Open Rates (Not a Clickbait) - Episode 46 with Andre ChaperonThe Brain Audit: Why Customers Buy (And Why They Don’t) - Sean D’SouzaHow to Convince People to Buy Without Being Pushy - Sean D’Souza3 Steps to Write Copy That Converts with Joanna Wiebe - Episode 47 with Joanna WiebeValue Proposition: What Is It & How to Create One - Episode 52 with Momoko PriceMy Life in Advertising and Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyCopy Hackers@MargoAaron on Twitter***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Is social media bullshit and a complete waste of time? According to BJ Mendelson, marketing is entirely situational.The same solution won't work for everyone. Yet most companies get the customer experience all wrong because they're too busy drowning in marketing data (like social media stats) to see the bigger picture.In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand.Topics covered:Why most statistics don’t give insight into your customerWhat happened when the largest consumer goods company in the world pulled most of their digital advertisingThe #1 reason chasing your customer persona is a waste of timeWhat the future of data privacy looks likeWhy consumers may eventually get compensated for their dataHow BJ tested word of mouth marketing against popular social media tacticsWhy he’s promoting his latest book release by giving away for freeResources mentioned:Social Media is Bullshit - by BJ MendelsonPrivacy: And How to Get it Back - by BJ MendelsonOnline Advertising Is Dead; Long Live Traditional Advertising? - Episode 45 with Bob HoffmanDHH and Basecamp’s Guide to No-Bullshit Digital Marketing - Episode 1 with David Heinemeier HanssonMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyBuyer Persona - Episode 50 with Adele RevellaBasic Attention TokenBJMendelson.comInfluence: The Psychology of Persuasion by Robert CialdiniCaptivate: The Science of Succeeding with People by Vanessa Van EdwardsBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.Topics covered:Why most companies struggle to develop a system for attracting leadsThe costly mistake marketers make when it comes to their website designHow auditing is the first step new marketers should take in demand generationThe unexpected reason why promotion is the last thing you should think aboutWhy small teams should go after key objectives vs. individualsWhat marketers miss when it comes to communication and small winsHow we set expectations along the customer journey and why they matterWhy we need to become comfortable with video and public speakingResources mentioned:SaaS Monetization - Episode 24 with Patrick CampbellDan MoyleToastmastersDale Carnegie - Public Speaking TrainingPatrick Campbell: ProfitWell BlogPatrick Campbell: Price Optimization Blog@mvolpe - Mike Volpe on TwitterSales experience for marketers book or another podcast episode@JeanneHopkins - Jeanne Hopkins on TwitterJeanne Hopkins on LinkedInMarketing vs. Communications: The Surprising DifferenceBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience.Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.Topics covered:Why businesses should stop creating more new contentWhat it really means to repurpose your contentHow to determine whether a piece of content is ideal for repurposingThe process for deciding which content marketing channel to focus onHow Brittany developed a consistent system for repurposing contentThe unexpected reason “evergreen content” is a mythWhy you need to update old blog posts and what to look forWhat she learned from the biggest mistake in her careerResources mentioned:Finding Social Media Influencers The No-BS Way in 7 StepsWork BrighterContent Shock by Mark SchaeferSitcom by Saul AusterlitzZapierKilling Marketing by Joe Pulizzi and Robert RoseCreate Unicorn Content - Brittany Berger’s YouTube channel***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck?This week we're joined by Jennifer Dziura. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers.We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right for you, take note of this one.Topics covered:Why most companies won’t design a career path for youThe real reason success in entrepreneurship isn’t about what you want to doWhy the daily format of your work is more important than the dutiesWhere to find the right business idea when you’re cluelessHow to create your ideal full-time job when it doesn’t exist yetThe counterintuitive approach to networking for introvertsWhy your ideal target audience is wealthy peopleWhere to search online to discover problems you can solveResources mentioned:How to land your first digital marketing job (with no experience)Get BullishBullish ConferenceThe Best Business Strategy is One That Makes You Money by Jennifer DziuraMarketing: SubredditThe Lean Startup by Eric RiesLean Analytics: Use Data to Build a Better Startup Faster by Alistair CrollThe Bullish SocietyCustomer Journey Mapping: Get Started in a Few Steps Episode 54 with Georgiana Laudi***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.Topics covered:The truth about Steve Jobs dislike for market researchWhy your reputation can’t really be destroyed overnightHow nearly all marketers miss the key step in their strategyThe two most important questions to ask your customersWhat mistake companies make when it comes to segmentationHow to decide which market you should be targetingThe surprising reason you have less competition than you thinkResources mentioned:Marketing Week -- Weekly column by Mark RitsonSurvey MonkeyByron SharpEhrenberg-BassThe Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. LafleyPlaying to Win: How Strategy Really WorksMini MBA in MarketingDrayton BirdMarketing Week@markritson -- Mark Ritson on TwitterMark Ritson on LinkedIn***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How to build a marketing team for growth, the non-sleazy way?Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.He's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software.I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position.Topics covered:Why most well-known growth hacks won't work for your businessWhat the biggest sin in marketing is today and how to avoid this mistakeThe easiest method to use for providing more value to your customerWhat first step to take when building your marketing teamWhy you must hire a good storyteller (and why humans will always love stories)The surprising reason you should interview potential content marketers on the phoneWho your second hire should be on your marketing teamWhy we shouldn't focus on marketing data and analytics from the startHow to align a team with specialized skillsets togetherThe real explanation for why growth hacking has a bad reputationResources mentioned:RecruiteeGrowth Tribe AcademyTech CrunchTrelloAsanaStorytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably by Michael HaugeBrian BalfourAndrew ChenZest.ioMomentumLean Analytics by Alistair CrollPurple Cow by Seth GodinEpisode 31:Yam Regev on Everyone Hates MarketersEpisode 39: Nichole Elizabeth DeMeré on Everyone Hates MarketersBlog.FerdinandGoetzen.comLinkedIn: Ferdinand GoetzenMarketing vs. Communications: The Surprising DifferenceHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How to validate your business idea, the right way.Marketers have become obsessed with conversion optimization over the last few years.We're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen?We tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups.Josh shared with us his 3-step plan for starting a new business, including how to validate your business idea, where to find your first customers, and cold emailing in the marketing industry.Topics covered:The unexpected reason why most new businesses won't become scalableHow to quickly generate a compelling business idea that attracts an audienceWhy you shouldn't always listen to your customer feedbackWhat holds back aspiring entrepreneurs from achieving their goalWhere to find your target market in any industryWhy waiting list landing pages aren't the best validation for your productThe popular tactic that is ruining your sales email campaignWhy we should stop optimizing for conversion ratesWhat the most human marketing strategy is todayAnd more...Resources mentioned:BaremetricsBufferInVisionWebflowMarvelStripeHotjarGrowth Hacking is ManipulationTree HouseData CampJosh Pigford on Twitter: @[email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest.Don’t feed the bears!And by that, we mean, as consumers, don’t give away your email address. And don’t pollute the Internet with unoriginal content.Today, I’m talking to Alexandra Samuel, a freelance writer, research, speaker, and author of Work Smarter with Social Media. She helps companies cope with the transition to a digital world. Break through the noise, and get people’s attention using the Internet.Topics covered:Changes and competition regarding the creation of contentProcess of telling stories with dataProvide original data or repurpose it to stand out from the crowd and gain attentionTelling a good story is not a guarantee of anything; get your story out and aboutStep 1: Pick a topic/objective and map out a message that you are trying to deliverStep 2: Start with a headline and develop questionsTwo camps come with data storytelling: One camp just wants an interesting headline, and the other camp needs a specific type of headlineVast majority of social media content comes from less than ⅓ of companies’ customersFrame questions in a concrete way to get accurate and specific resultsData-driven projects are more of an investment than other kinds of contentStep 3: Sourcing the data and evaluating the anglePerform Google searches to determine if topic/theme is worthwhile or overdoneSingle best cure for marketing is to think of marketing as a serviceIs the data useful and interesting?Step 4: Collecting good data, if availableFastest and cheapest way to get good data depends on levels/standards that you wantSearch for open data, publicly available data, and other phrases to find dataWith surveys, take it yourself and ask others to take it before deploying itFinding angles/topics using your own data (Web traffic, purchase history, etc.)Meaningful influencers and indicatorsHow to present data even if you are not good with graphics or mathematicsWhen it comes to design, give necessary data to designer, and determine what’s your most important takeawayDumbing down online conversations as dollars flow in that have no purpose other than driving purchases and competing for attention; the result is an explosion of crappy contentAlexandra hopes the Internet turns into an asset; displace toxic and terminal levels of material consumption with sustainable forms of online experience and consumptionCreate digital experiences that create meaningAs a marketer, what are you trying to accomplish with your talents for marketing?Resources mentioned:Alexandra SamuelAlexlov.esAlexandra Samuel on TwitterAlexandra Samuel on FacebookThe Social Cost of Bad Online MarketingWork Smarter with Social MediaVision CriticalHomeAdvisor infographic about home improvement fraudHow to Create & Launch Your First Digital PR Campaign with Lexi MillsAmazon Mechanical TurkSprinklrTableauInfogramCreative MarketBowling Alone by Robert PutnamSocial SignalCanvaStreakYourlsBitlyBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔