7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Picture this. You've just accepted a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest?

In today's episode, you'll learn how to stand out and break through using the principles behind Drift's success.

Listen in for a special episode, as we welcome Dave Gerhardt back to the show.

Topics covered:

• Why your potential customers are more skeptical than ever
• How to define your dream 100 customers (and why it matters)
• What it means to find the gap in your competitors’ marketing strategy
• The surprising reason why marketing is easy to test quickly
• How to persuade people to take a risk on your counterintuitive idea
• The simple tip for coming up with ideas faster than your competition
• How to create better marketing by observing what you react to
• Why you can’t win without taking a chance on an unconventional idea

Resources mentioned:

• HYPERGROWTH
• Conversational Marketing
• The Ultimate Sales Machine by Chet Holmes
• The Law of Shitty Clickthroughs
• 1984 by George Orwell
• ClickFunnels
• SaaStr
• Why People Don't Connect With Your Marketing & How To Fix It
• Break Through the Noise in Marketing by Doing Less

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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