Finding Social Media Influencers The No-BS Way in 7 Steps
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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Who are social media influencers and how can they help your business?
In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing.
We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.
Topics covered:
- Why influencer marketing isn’t really a new trend
- How to avoid negative influencer partnerships
- What steps to take when creating a social media campaign
- Why campaigns start with your customer (and not influencers)
- How to identify the right creators for your audience
- What to say in your first outreach and how to stand out
- The future of influencer marketing and brand relationships
Resources mentioned:
- August United
- Lumanu
- Grin.co
- Purple Cow
- Hey, Whipple, Squeeze This
- The Storytelling Edge
- Contagious
- Call To Action Conference by Unbounce
- Marketing Over Coffee
- Tyler Farnsworth on Twitter
- Tyler on LinkedIn
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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